how to write an introduction for an informative speech

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• Communication Skills
• Public Speaking
• Speechwriting

How to Write an Informative Speech

Last Updated: April 30, 2024 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 13 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,392,320 times.

An informative speech tells an audience about a process, event, or concept. Whether you’re explaining how to grow a garden or describing a historical event, writing an informative speech is pretty straightforward. Knowing the topic inside and out is key, so start by conducting thorough research. Organize your speech logically so your audience can easily follow, and keep your language clear. Since speeches are recited out loud, be sure to set aside time after writing to perfect your delivery.

Researching the Topic

• Suppose your prompt instructs you to inform the audience about a hobby or activity. Make a list of your clubs, sports, and other activities, and choose the one that interests you most. Then zoom in on one particular aspect or process to focus on in your speech.
• For instance, if you like tennis, you can’t discuss every aspect of the sport in a single speech. Instead, you could focus on a specific technique, like serving the ball.

• For example, if your speech is about a historical event, find primary sources, like letters or newspaper articles published at the time of the event. Additionally, include secondary sources, such as scholarly articles written by experts on the event.
• If you’re informing the audience about a medical condition, find information in medical encyclopedias, scientific journals, and government health websites.

Tip: Organize your sources in a works cited page. Even if the assignment doesn’t require a works cited page, it’ll help you keep track of your sources. [3] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source

• For instance, if your speech is on growing plants from seeds, explain the process step-by-step to a friend or relative. Ask them if any parts in your explanation seemed muddy or vague.
• Break down the material into simple terms, especially if you’re addressing a non-expert audience. Think about how you’d describe the topic to a grandparent or younger sibling. If you can’t avoid using jargon, be sure to define technical words in clear, simple terms.

• For example, if your speech is on the poet Charles Baudelaire, a strong thesis would be, “I am here to explain how city life and exotic travel shaped the key poetic themes of Charles Baudelaire’s work.”
• While the goal of an informative speech isn't to make a defensible claim, your thesis still needs to be specific. For instance, “I’m going to talk about carburetors” is vague. “My purpose today is to explain how to take apart a variable choke carburetor” is more specific.

• For instance, a speech meant to persuade an audience to support a political stance would most likely include examples of pathos, or persuasive devices that appeal to the audience's emotions.
• On the other hand, an informative speech on how to grow pitcher plants would present clear, objective steps. It wouldn't try to argue that growing pitcher plants is great or persuade listeners to grow pitcher plants.

Drafting Your Speech

• Delivering memorized remarks instead of reading verbatim is more engaging. A section of a speaking outline would look like this: III. YMCA’s Focus on Healthy Living  A. Commitment to overall health: both body and mind  B. Programs that support commitment   1. Annual Kid’s Day   2. Fitness facilities   3. Classes and group activities

• For example, you could begin with, “Have you ever wondered how a figure skater could possibly jump, twist, and land on the thin blade of an ice skate? From proper technique to the physical forces at play, I’ll explain how world-class skaters achieve jaw-dropping jumps and spins.”
• Once you've established your purpose, preview your speech: “After describing the basic technical aspects of jumping, I’ll discuss the physics behind jumps and spins. Finally, I’ll explain the 6 types of jumps and clarify why some are more difficult than others.”
• Some people prefer to write the speech's body before the introduction. For others, writing the intro first helps them figure out how to organize the rest of the speech.

• For instance, if your speech is about the causes of World War I, start by discussing nationalism in the years prior to the war. Next, describe the assassination of Archduke Ferdinand, then explain how alliances pulled the major players into open warfare.
• Transition smoothly between ideas so your audience can follow your speech. For example, write, “Now that we’ve covered how nationalism set the stage for international conflict, we can examine the event that directly led to the outbreak of World War I: the assassination of Archduke Franz Ferdinand. [11] X Research source

• For instance, your conclusion could point out, “Examining the factors that set the stage for World War I shows how intense nationalism fueled the conflict. A century after the Great War, the struggle between nationalism and globalism continues to define international politics in the twenty-first century.”

• Typically, speeches aren’t read verbatim. Instead, you’ll memorize the speech and use a bare bones outline to stay on track.

Avoid information overload: When you compose your speech, read out loud as you write. Focus on keeping your sentence structures simple and clear. Your audience will have a hard time following along if your language is too complicated. [14] X Trustworthy Source University of North Carolina Writing Center UNC's on-campus and online instructional service that provides assistance to students, faculty, and others during the writing process Go to source

Perfecting Your Delivery

• While it’s generally okay to use slightly different phrasing, try to stick to your complete outline as best you can. If you veer off too much or insert too many additional words, you could end up exceeding your time limit.
• Keep in mind your speaking outline will help you stay focused. As for quotes and statistics, feel free to write them on your notecards for quick reference.

Memorization tip: Break up the speech into smaller parts, and memorize it section by section. Memorize 1 sentence then, when you feel confident, add the next. Continue practicing with gradually longer passages until you know the speech like the back of your hand.

• Instead of slouching, stand up tall with your shoulders back. In addition to projecting confidence, good posture will help you breathe deeply to support your voice.

• Have them point out any spots that dragged or seemed disorganized. Ask if your tone was engaging, if you used body language effectively, and if your volume, pitch, and pacing need any tweaks.

• If you keep exceeding the time limit, review your complete sentence outline. Cut any fluff and simplify complicated phrases. If your speech isn’t long enough, look for areas that could use more detail or consider adding another section to the body.
• Just make sure any content you add is relevant. For instance, if your speech on nationalism and World War I is 2 minutes too short, you could add a section about how nationalism manifested in specific countries, including Britain, Germany, Austria-Hungary, and Serbia.

Sample Informative Speeches

Expert Q&A

• You're probably much better at informative speeches than you think! If you have ever told your parents about your day at school or explained to a friend how to make chicken noodle soup, you already have experience giving an informative speech! Thanks Helpful 0 Not Helpful 0
• If you get nervous, try to relax, take deep breaths, and visualize calming scenery. Remember, there’s nothing to worry about. Just set yourself up for success by knowing the material and practicing. Thanks Helpful 0 Not Helpful 0
• When composing your speech, take your audience into consideration, and tailor your speech to the people you’re addressing. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://courses.lumenlearning.com/suny-realworldcomm/chapter/11-1-informative-speeches/
• ↑ https://2012books.lardbucket.org/books/a-primer-on-communication-studies/s11-01-informative-speeches.html
• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_page_basic_format.html
• ↑ https://open.lib.umn.edu/communication/chapter/11-1-informative-speeches/
• ↑ https://www.comm.pitt.edu/informative-speaking
• ↑ https://rasmussen.libanswers.com/faq/337550
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/how-to-outline-a-speech
• ↑ https://wac.colostate.edu/resources/writing/guides/informative-speaking/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.speechanddebate.org/wp-content/uploads/High-School-Competition-Events-Guide.pdf
• ↑ https://open.lib.umn.edu/communication/chapter/10-4-physical-delivery/

About This Article

To write an informative speech, start with an introduction that will grab your audience's attention and give them an idea of where the rest of your speech is headed. Next, choose 3 important points that you want to make to form the body of your speech. Then, organize the points in a logical order and write content to address each point. Finally, write a conclusion that summarizes the main points and ends with a message that you want your audience to take away from it. For tips on researching topics for an informative speech, keep reading! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Tiffany Caroline

Aug 27, 2019

Did this article help you?

Linda Howard

Sep 9, 2022

Jul 30, 2017

Jasmine Guzman

Jun 4, 2017

Brenden Shelton

Oct 15, 2017

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Don’t miss out! Sign up for

wikiHow’s newsletter

Informative Speeches — Types, Topics, and Examples

What is an informative speech?

An informative speech uses descriptions, demonstrations, and strong detail to explain a person, place, or subject. An informative speech makes a complex topic easier to understand and focuses on delivering information, rather than providing a persuasive argument.

Types of informative speeches

The most common types of informative speeches are definition, explanation, description, and demonstration.

A definition speech explains a concept, theory, or philosophy about which the audience knows little. The purpose of the speech is to inform the audience so they understand the main aspects of the subject matter.

An explanatory speech presents information on the state of a given topic. The purpose is to provide a specific viewpoint on the chosen subject. Speakers typically incorporate a visual of data and/or statistics.

The speaker of a descriptive speech provides audiences with a detailed and vivid description of an activity, person, place, or object using elaborate imagery to make the subject matter memorable.

A demonstrative speech explains how to perform a particular task or carry out a process. These speeches often demonstrate the following:

How to do something

How to make something

How to fix something

How something works

How to write an informative speech

Regardless of the type, every informative speech should include an introduction, a hook, background information, a thesis, the main points, and a conclusion.

Introduction

An attention grabber or hook draws in the audience and sets the tone for the speech. The technique the speaker uses should reflect the subject matter in some way (i.e., if the topic is serious in nature, do not open with a joke). Therefore, when choosing an attention grabber, consider the following:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Common Attention Grabbers (Hooks)

Ask a question that allows the audience to respond in a non-verbal way (e.g., a poll question where they can simply raise their hands) or ask a rhetorical question that makes the audience think of the topic in a certain way yet requires no response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, which is typically done using data or statistics. The statement should surprise the audience in some way.

Provide a brief anecdote that relates to the topic in some way.

Present a “what if” scenario that connects to the subject matter of the speech.

Identify the importance of the speech’s topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

The thesis statement shares the central purpose of the speech.

Demonstrate

Preview the main ideas that will help accomplish the central purpose. Typically, informational speeches will have an average of three main ideas.

Body paragraphs

Apply the following to each main idea (body) :

Identify the main idea ( NOTE: The main points of a demonstration speech would be the individual steps.)

Provide evidence to support the main idea

Explain how the evidence supports the main idea/central purpose

Transition to the next main idea

Review or restate the thesis and the main points presented throughout the speech.

Much like the attention grabber, the closing statement should interest the audience. Some of the more common techniques include a challenge, a rhetorical question, or restating relevant information:

Provide the audience with a challenge or call to action to apply the presented information to real life.

Detail the benefit of the information.

Close with an anecdote or brief story that illustrates the main points.

Leave the audience with a rhetorical question to ponder after the speech has concluded.

Detail the relevance of the presented information.

Before speech writing, brainstorm a list of informative speech topic ideas. The right topic depends on the type of speech, but good topics can range from video games to disabilities and electric cars to healthcare and mental health.

Informative speech topics

Some common informative essay topics for each type of informational speech include the following:

Informative speech examples

The following list identifies famous informational speeches:

“Duties of American Citizenship” by Theodore Roosevelt

“Duty, Honor, Country” by General Douglas MacArthur

“Strength and Dignity” by Theodore Roosevelt

Explanation

“Give Me Liberty or Give Me Death” by Patrick Henry

“The Decision to Go to the Moon” by John F. Kennedy

“We Shall Fight on the Beaches” by Winston Churchill

Description

“I Have a Dream” by Martin Luther King, Jr.

“Pearl Harbor Address” by Franklin Delano Roosevelt

“Luckiest Man” by Lou Gehrig

Demonstration

The Way to Cook with Julia Child

This Old House with Bob Vila

Bill Nye the Science Guy with Bill Nye

• Speech Crafting →

How to Write an Informative Speech Outline: A Step-by-Step Guide

It’s the moment of truth — the anxiety-inducing moment when you realize writing the outline for your informative speech is due soon. Whether you’re looking to deliver a report on the migratory patterns of the great white stork or give a lecture on the proper techniques of candle making, knowing how to write an effective outline is essential.

That’s why we’ve put together this complete, step-by-step guide on how to write an informative speech outline. From selecting a topic to transitioning during your speech, this guide will have you well on your way to writing a compelling informative speech outline . So grab your pen and paper, put on your thinking cap, and let’s get started!

What is an Informative Speech Outline?

An informative speech outline is a document used to plan the structure and core content of a public speech. It’s used by speakers to ensure their talk covers all the important points, stays on-topic and flows logically from one point to another. By breaking down complex topics into smaller, concise sections, an effective outline can help keep a speaker organized, set objectives for their talk, support key points with evidence and promote audience engagement. A well-structured outline can also make a presentation easier to remember and act as an invaluable reminder if nerves ever get the better of the speaker. On one hand, an informative speech outline enables speakers to cover multiple ideas in an efficient manner while avoiding digressions. On the other hand, it’s important that speakers remain flexible to adjust and adapt content to meet audience needs. While there are some tried-and-tested strategies for creating outlines that work, many successful speakers prefer to tweak and modify existing outlines according to their personal preferences. In conclusion, preparing an informative speech outline can boost confidence and create an effective structure for presentations. With this in mind, let’s now look at how to structure an informative speech outline

How to Structure an Informative Speech Outline

The structure of your informative speech outline should be based on the points you need to cover during your presentation. It should list out all of the main points in an organized and logical manner, along with supporting details for each point. The main structure for an informative speech should consist of three parts: the introduction, body and conclusion.

Introduction

When starting to craft your structure, begin by introducing the topic and giving a brief synopsis of what the audience can expect to learn from your speech. By setting up what they will gain from your presentation, it will help keep them engaged throughout the rest of your talk. Additionally, include any objectives that you want to achieve by the end of your speech.

The body of an informative speech outline typically consists of three parts: main points, sub-points, and supporting details. Main points are the core topics that the speaker wishes to cover throughout the speech. These can be further broken down into sub-points, that explore the main ideas in greater detail. Supporting details provide evidence or facts about each point and can include statistics, research studies, quotes from experts, anecdotes and personal stories . When presenting an informative speech, it is important to consider each side of the topic for an even-handed discussion. If there is an argumentative element to the speech, consider incorporating both sides of the debate . It is also important to be objective when presenting facts and leave value judgments out. Once you have determined your main points and all of their supporting details, you can start ordering them in a logical fashion. The presentation should have a clear flow and move between points smoothly. Each point should be covered thoroughly without getting overly verbose; you want to make sure you are giving enough information to your audience while still being concise with your delivery.

Writing an informative speech outline can be a daunting yet rewarding process. Through the steps outlined above, speakers will have created a strong foundation for their speech and can now confidently start to research their topics . The outline serves as a guiding map for speakers to follow during their research and when writing their eventual speech drafts . Having the process of developing an informative speech broken down into easy and manageable steps helps to reduce stress and anxiety associated with preparing speeches .

• The introduction should be around 10-20% of the total speech duration and is designed to capture the audience’s attention and introduce the topic.
• The main points should make up 40-60% of the speech and provide further detail into the topic. The body should begin with a transition, include evidence or examples and have supporting details. Concluding with a recap or takeaway should take around 10-20% of the speech duration.

While crafting an informative speech outline is a necessary step in order for your presentation to run smoothly, there are many different styles and approaches you can use when creating one. Ultimately though, the goal is always to ensure that the information presented is factual and relevant to both you and your audience. By carefully designing and structuring an effective outline, both you and your audience will be sure to benefit greatly from it when it comes time for delivering a successful presentation .

Now that speakers know how to create an effective outline, it’s time to begin researching the content they plan to include in their speeches. In the next section we’ll discuss how to conduct research for an informative speech so speakers are armed with all the facts necessary to deliver an interesting and engaging presentation .

How to Research for an Informative Speech

When researching an informative speech, it’s important to find valid and reliable sources of information. There are many ways that one can seek out research for an informative speech, and no single method will guarantee a thorough reliable research. Depending on the complexity of the topic and the depth of knowledge required, a variety of methods should be utilized. The first step when researching for an informative speech should be to evaluate your present knowledge of the subject. This will help to determine what specific areas require additional research, and give clues as to where you might start looking for evidence. It is important to know the basic perspectives and arguments surrounding your chosen topic in order to select good sources and avoid biased materials. Textbooks, academic journals, newspaper articles, broadcasts, or credible websites are good starting points for informational speeches. As you search for information and evidence, be sure to use trustworthy authors who cite their sources. These sources refer to experts in the field whose opinions add credibility and can bolster your argument with facts and data. Evaluating these sources is particularly important as they form the foundation of your speech content and structure. Analyze each source critically by looking into who wrote it and evaluating how recent or relevant it is to the current conversation on your chosen topic. As with any research paper, one must strive for accuracy when gathering evidence while also surveying alternative positions on a topic. Considering both sides of a debate allows your speech to provide accurate information while remaining objective. This will also encourage audience members to draw their conclusions instead of taking your word for it. Furthermore, verifying sources from multiple angles (multiple avenues) ensures that information is fact-checked versus opinionated or biased pieces which might distort accuracy or mislead an audience member seeking truth about a controversial issue. At this stage in preparing for an informative speech, research should have been carried out thoroughly enough to allow confidently delivering evidence-based statements about a chosen topic. With all of this necessary groundwork completed, it’s time to move onto the next stage: sourcing different types of evidence which will allow you to illustrate your point in an even more helpful way. It is now time to transition into discussing “Sources & Evidence”.

Sources and Evidence

When crafting an informative speech outline, it is important to include accurate sources and valid evidence. Your audience needs to be sure that the content you are presenting not only reflects a clear understanding of the topic but is also backed up with reliable sources. For example, if you are speaking about climate change, include research studies, statistics, surveys and other forms of data that provide concrete evidence that supports your argument or position. Additionally, be sure to cite any sources used in the speech so that your audience can double-check the accuracy. In some cases, particularly when discussing sensitive topics, each side of the issue should be addressed. Not only does this make for a more balanced discussion, it also allows you to show respect for different points of view without compromising your own opinion or position. Presenting both sides briefly will demonstrate a comprehensive understanding of the subject matter and show your ability to present a well-rounded argument. Knowing how to source accurately and objectively is key to creating an informative speech outline which will be compelling and engaging for an audience. With the right sources and evidence utilized correctly, you can ensure that your argument is both authoritative and convincing. With these fundamentals in place, you can move on to developing tips for crafting an informative speech for maximum impact and engagement with the listeners.

Tips for Crafting an Informative Speech

When crafting an informative speech, there are certain tips and tricks that you can use to make sure your outline is the best it can be. Firstly, if you are speaking about a controversial issue, make sure you present both sides of the argument in an unbiased manner. Rely on researching credible sources, and discuss different points of views objectively. Additionally, organize and prioritize your points so that they are easy to follow and follow a logical progression. Begin with introducing a succinct thesis statement that briefly summarizes the main points of your speech. This will give the audience a clear idea of what topics you will be discussing and help retain their attention throughout your speech. Furthermore, be mindful to weave in personal anecdotes or relevant stories so that the audience can better relate to your ideas. Make sure the anecdotes have a purpose and demonstrate the key themes effectively. Acquiring creative ways to present data or statistics is also important; avoid inundating the audience with too many facts and figures all at once. Finally, ensure that all visual aids such as props, charts or slides remain relevant to the subject matter being discussed. Visual aids not only keep listeners engaged but also make difficult concepts easier to understand. With these handy tips in mind, you should be well on your way to constructing an effective informative speech outline! Now let’s move onto exploring some examples of effective informative speech outlines so that we can get a better idea of how it’s done.

Examples of Effective Informative Speech Outlines

Informative speeches must be compelling and provide relevant details, making them effective and impactful. In order to create an effective outline, speakers must first conduct extensive research on the chosen topic. An effective informative speech outline will clearly provide the audience with enough information to keep them engaged while also adhering to a specific timeframe. The following are examples of how to effectively organize an informative speech: I. Introduction: A. Stimulate their interest – pose a question, present intriguing facts or establish a humorous story B. Clearly state the main focus of the speech C. Establish your credibility– explain your experience/research conducted for the speech II. Supporting Points: A. Each point should contain facts and statistics related to your main idea B. Each point should have its own solid evidence that supports it III. Conclusion: A. Summarize supporting points B. Revisit your introduction point and explain how it’s been updated/changed through the course of the discussion C. Offer a final statement or call to action IV. Bibliography: A. Cite all sources used in creating the speech (provide an alphabetical list) Debate both sides of argument if applicable: N/A

Commonly Asked Questions

What techniques can i use to ensure my informative speech outline is organized and cohesive.

When crafting an informative speech outline, there are several techniques you can use to ensure your speech is organized and cohesive. First of all, make sure your speech follows a logical flow by using signposting , outlining the main ideas at the beginning of the speech and then bulleting out your supporting points. Additionally, you can use transitions throughout the speech to create a smooth order for your thoughts, such as ‘next’ and ‘finally’. Furthermore, it is important that each point in your outline has a specific purpose or goal, to avoid rambling and confusion. Finally, use visual aids such as charts and diagrams to emphasise key ideas and add clarity and structure to your speech. By following these techniques , you can ensure your informative speech outline is well organized and easy to follow.

How should I structure the order of the information in an informative speech outline?

The structure of an informative speech outline should be simple and organized, following a linear step-by-step process. First, you should introduce the topic to your audience and provide an overview of the main points. Next, give an explanation of each point, offer evidence or examples to support it, and explain how it relates to the overall subject matter. Finally, you should conclude with a summary of the main points and a call for action. When structuring the order of information in an informative speech outline, it is important to keep topics distinct from one another and stick to the logical progression that you have established in your introduction. Additionally, pay attention to chronology if appropriate; when discussing historical events, for example, make sure that they are presented in the correct order. Moreover, use transition phrases throughout your outline to help move ideas along smoothly. Finally, utilize both verbal and visual aids such as diagrams or graphics to illustrate complex knowledge effectively and engage your audience throughout your presentation.

What are the essential components of an informative speech outline?

The essential components of an informative speech outline are the introduction, body, and conclusion. Introduction: The introduction should establish the topic of your speech, provide background information, and lead into the main purpose of your speech. It’s also important to include a strong attention-grabbing hook in order to grab the audience’s attention. Body: The body is where you expand on the main points that were outlined in the introduction. It should provide evidence and arguments to support these points, as well as explain any counterarguments that might be relevant. Additionally, it should answer any questions or objections your audience may have about the topic. Conclusion: The conclusion should restate the purpose of your speech and summarize the main points from the body of your speech. It should also leave your audience feeling inspired and motivated to take some kind of action after hearing your speech. In short, an effective informative speech outline should strongly focus on bringing all of these elements together in a cohesive structure to ensure that you deliver an engaging presentation that educates and informs your audience.

Planning and Presenting an Informative Speech

In this guide, you can learn about the purposes and types of informative speeches, about writing and delivering informative speeches, and about the parts of informative speeches.

Purposes of Informative Speaking

Informative speaking offers you an opportunity to practice your researching, writing, organizing, and speaking skills. You will learn how to discover and present information clearly. If you take the time to thoroughly research and understand your topic, to create a clearly organized speech, and to practice an enthusiastic, dynamic style of delivery, you can be an effective "teacher" during your informative speech. Finally, you will get a chance to practice a type of speaking you will undoubtedly use later in your professional career.

The purpose of the informative speech is to provide interesting, useful, and unique information to your audience. By dedicating yourself to the goals of providing information and appealing to your audience, you can take a positive step toward succeeding in your efforts as an informative speaker.

Major Types of Informative Speeches

In this guide, we focus on informative speeches about:

These categories provide an effective method of organizing and evaluating informative speeches. Although they are not absolute, these categories provide a useful starting point for work on your speech.

In general, you will use four major types of informative speeches. While you can classify informative speeches many ways, the speech you deliver will fit into one of four major categories.

Speeches about Objects

Speeches about objects focus on things existing in the world. Objects include, among other things, people, places, animals, or products.

Because you are speaking under time constraints, you cannot discuss any topic in its entirety. Instead, limit your speech to a focused discussion of some aspect of your topic.

Some example topics for speeches about objects include: the Central Intelligence Agency, tombstones, surgical lasers, Franklin Delano Roosevelt, the pituitary gland, and lemmings.

To focus these topics, you could give a speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from polio while he was in office. Or, a speech about tombstones could focus on the creation and original designs of grave markers.

Speeches about Processes

Speeches about processes focus on patterns of action. One type of speech about processes, the demonstration speech, teaches people "how-to" perform a process. More frequently, however, you will use process speeches to explain a process in broader terms. This way, the audience is more likely to understand the importance or the context of the process.

A speech about how milk is pasteurized would not teach the audience how to milk cows. Rather, this speech could help audience members understand the process by making explicit connections between patterns of action (the pasteurization process) and outcomes (a safe milk supply).

Other examples of speeches about processes include: how the Internet works (not "how to work the Internet"), how to construct a good informative speech, and how to research the job market. As with any speech, be sure to limit your discussion to information you can explain clearly and completely within time constraints.

Speeches about Events

Speeches about events focus on things that happened, are happening, or will happen. When speaking about an event, remember to relate the topic to your audience. A speech chronicling history is informative, but you should adapt the information to your audience and provide them with some way to use the information. As always, limit your focus to those aspects of an event that can be adequately discussed within the time limitations of your assignment.

Examples of speeches about events include: the 1963 Civil Rights March on Washington, Groundhog's Day, the Battle of the Bulge, the World Series, and the 2000 Presidential Elections.

Speeches about Concepts

Speeches about concepts focus on beliefs, ideas, and theories. While speeches about objects, processes, and events are fairly concrete, speeches about concepts are more abstract. Take care to be clear and understandable when creating and presenting a speech about a concept. When selecting a concept, remember you are crafting an informative speech. Often, speeches about concepts take on a persuasive tone. Focus your efforts toward providing unbiased information and refrain from making arguments. Because concepts can be vague and involved, limit your speech to aspects that can be readily explained and understood within the time limits.

Some examples of topics for concept speeches include: democracy, Taoism, principles of feminism, the philosophy of non-violent protest, and the Big Bang theory.

Strategies for Selecting a Topic

In many cases, circumstances will dictate the topic of your speech. However, if the topic has not been assigned or if you are having difficulty figuring out how to frame your topic as an informative speech,the following may be useful.

Begin by thinking of your interests. If you have always loved art, contemplate possible topics dealing with famous artists, art works, or different types of art. If you are employed, think of aspects of your job or aspects of your employer's business that would be interesting to talk about. While you cannot substitute personal experience for detailed research, your own experience can supplement your research and add vitality to your presentation. Choose one of the items below to learn more about selecting a topic.

Learn More about an Unfamiliar Topic

You may benefit more by selecting an unfamiliar topic that interests you. You can challenge yourself by choosing a topic you'd like to learn about and to help others understand it. If the Buddhist religion has always been an interesting and mysterious topic to you, research the topic and create a speech that offers an understandable introduction to the religion. Remember to adapt Buddhism to your audience and tell them why you think this information is useful to them. By taking this approach, you can learn something new and learn how to synthesize new information for your audience.

Think about Previous Classes

You might find a topic by thinking of classes you have taken. Think back to concepts covered in those classes and consider whether they would serve as unique, interesting, and enlightening topics for the informative speech. In astronomy, you learned about red giants. In history, you learned about Napoleon. In political science, you learned about The Federalist Papers. Past classes serve as rich resources for informative speech topics. If you make this choice, use your class notes and textbook as a starting point. To fully develop the content, you will need to do extensive research and perhaps even a few interviews.

Talk to Others

Topic selection does not have to be an individual effort. Spend time talking about potential topics with classmates or friends. This method can be extremely effective because other people can stimulate further ideas when you get stuck. When you use this method, always keep the basic requirements and the audience in mind. Just because you and your friend think home-brew is a great topic does not mean it will enthrall your audience or impress your instructor. While you talk with your classmates or friends, jot notes about potential topics and create a master list when you exhaust the possibilities. From this list, choose a topic with intellectual merit, originality, and potential to entertain while informing.

Framing a Thesis Statement

Once you settle on a topic, you need to frame a thesis statement. Framing a thesis statement allows you to narrow your topic, and in turns allows you to focus your research in this specific area, saving you time and trouble in the process.

Selecting a topic and focusing it into a thesis statement can be a difficult process. Fortunately, a number of useful strategies are available to you.

Thesis Statement Purpose

The thesis statement is crucial for clearly communicating your topic and purpose to the audience. Be sure to make the statement clear, concise, and easy to remember. Deliver it to the audience and use verbal and nonverbal illustrations to make it stand out.

Strategies For Framing a Thesis Statement

Focus on a specific aspect of your topic and phrase the thesis statement in one clear, concise, complete sentence, focusing on the audience. This sentence sets a goal for the speech. For example, in a speech about art, the thesis statement might be: "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh." This statement establishes that the speech will inform the audience about the early works of one great artist. The thesis statement is worded conversationally and included in the delivery of the speech.

Thesis Statement and Audience

The thesis appears in the introduction of the speech so that the audience immediately realizes the speaker's topic and goal. Whatever the topic may be, you should attempt to create a clear, focused thesis statement that stands out and could be repeated by every member of your audience. It is important to refer to the audience in the thesis statement; when you look back at the thesis for direction, or when the audience hears the thesis, it should be clear that the most important goal of your speech is to inform the audience about your topic. While the focus and pressure will be on you as a speaker, you should always remember that the audience is the reason for presenting a public speech.

Avoid being too trivial or basic for the average audience member. At the same time, avoid being too technical for the average audience member. Be sure to use specific, concrete terms that clearly establish the focus of your speech.

Thesis Statement and Delivery

When creating the thesis statement, be sure to use a full sentence and frame that sentence as a statement, not as a question. The full sentence, "The purpose of this speech is to inform my audience about the early works of Vincent van Gogh," provides clear direction for the speech, whereas the fragment "van Gogh" says very little about the purpose of the speech. Similarly, the question "Who was Vincent van Gogh?" does not adequately indicate the direction the speech will take or what the speaker hopes to accomplish.

If you limit your thesis statement to one distinct aspect of the larger topic, you are more likely to be understood and to meet the time constraints.

Researching Your Topic

As you begin to work on your informative speech, you will find that you need to gather additional information. Your instructor will most likely require that you locate relevant materials in the library and cite those materials in your speech. In this section, we discuss the process of researching your topic and thesis.

Conducting research for a major informative speech can be a daunting task. In this section, we discuss a number of strategies and techniques that you can use to gather and organize source materials for your speech.

Gathering Materials

Gathering materials can be a daunting task. You may want to do some research before you choose a topic. Once you have a topic, you have many options for finding information. You can conduct interviews, write or call for information from a clearinghouse or public relations office, and consult books, magazines, journals, newspapers, television and radio programs, and government documents. The library will probably be your primary source of information. You can use many of the libraries databases or talk to a reference librarian to learn how to conduct efficient research.

Taking Notes

While doing your research, you may want to carry notecards. When you come across a useful passage, copy the source and the information onto the notecard or copy and paste the information. You should maintain a working bibliography as you research so you always know which sources you have consulted and so the process of writing citations into the speech and creating the bibliography will be easier. You'll need to determine what information-recording strategies work best for you. Talk to other students, instructors, and librarians to get tips on conducting efficient research. Spend time refining your system and you will soon be able to focus on the information instead of the record-keeping tasks.

Citing Sources Within Your Speech

Consult with your instructor to determine how much research/source information should be included in your speech. Realize that a source citation within your speech is defined as a reference to or quotation from material you have gathered during your research and an acknowledgement of the source. For example, within your speech you might say: "As John W. Bobbitt said in the December 22, 1993, edition of the Denver Post , 'Ouch!'" In this case, you have included a direct quotation and provided the source of the quotation. If you do not quote someone, you might say: "After the first week of the 1995 baseball season, attendance was down 13.5% from 1994. This statistic appeared in the May 7, 1995, edition of the Denver Post ." Whatever the case, whenever you use someone else's ideas, thoughts, or words, you must provide a source citation to give proper credit to the creator of the information. Failure to cite sources can be interpreted as plagiarism which is a serious offense. Upon review of the specific case, plagiarism can result in failure of the assignment, the course, or even dismissal from the University. Take care to cite your sources and give credit where it is due.

Creating Your Bibliography

As with all aspects of your speech, be sure to check with your instructor to get specific details about the assignment.

Generally, the bibliography includes only those sources you cited during the speech. Don't pad the bibliography with every source you read, saw on the shelf, or heard of from friends. When you create the bibliography, you should simply go through your complete sentence outline and list each source you cite. This is also a good way to check if you have included enough reference material within the speech. You will need to alphabetize the bibiography by authors last name and include the following information: author's name, article title, publication title, volume, date, page number(s). You may need to include additional information; you need to talk with your instructor to confirm the required bibliographical format.

Some Cautions

When doing research, use caution in choosing your sources. You need to determine which sources are more credible than others and attempt to use a wide variety of materials. The broader the scope of your research, the more impressive and believable your information. You should draw from different sources (e.g., a variety of magazines-- Time, Newsweek, US News & World Report, National Review, Mother Jones ) as well as different types of sources (i.e., use interviews, newspapers, periodicals, and books instead of just newspapers). The greater your variety, the more apparent your hard work and effort will be. Solid research skills result in increased credibility and effectiveness for the speaker.

Structuring an Informative Speech

Typically, informative speeches have three parts:

Introduction

In this section, we discuss the three parts of an informative speech, calling attention to specific elements that can enhance the effectiveness of your speech. As a speaker, you will want to create a clear structure for your speech. In this section, you will find discussions of the major parts of the informative speech.

The introduction sets the tone of the entire speech. The introduction should be brief and to-the-point as it accomplishes these several important tasks. Typically, there are six main components of an effective introduction:

Attention Getters

Thesis statement, audience adaptation, credibility statement, transition to the body.

As in any social situation, your audience makes strong assumptions about you during the first eight or ten seconds of your speech. For this reason, you need to start solidly and launch the topic clearly. Focus your efforts on completing these tasks and moving on to the real information (the body) of the speech. Typically, there are six main components of an effective introduction. These tasks do not have to be handled in this order, but this layout often yields the best results.

The attention-getter is designed to intrigue the audience members and to motivate them to listen attentively for the next several minutes. There are infinite possibilities for attention-getting devices. Some of the more common devices include using a story, a rhetorical question, or a quotation. While any of these devices can be effective, it is important for you to spend time strategizing, creating, and practicing the attention-getter.

Most importantly, an attention-getter should create curiosity in the minds of your listeners and convince them that the speech will be interesting and useful. The wording of your attention-getter should be refined and practiced. Be sure to consider the mood/tone of your speech; determine the appropriateness of humor, emotion, aggressiveness, etc. Not only should the words get the audiences attention, but your delivery should be smooth and confident to let the audience know that you are a skilled speaker who is prepared for this speech.

The crowd was wild. The music was booming. The sun was shining. The cash registers were ringing.

This story-like re-creation of the scene at a Farm Aid concert serves to engage the audience and causes them to think about the situation you are describing. Touching stories or stories that make audience members feel involved with the topic serve as good attention-getters. You should tell a story with feeling and deliver it directly to the audience instead of reading it off your notecards.

Example Text : One dark summer night in 1849, a young woman in her 20's left Bucktown, Maryland, and followed the North Star. What was her name? Harriet Tubman. She went back some 19 times to rescue her fellow slaves. And as James Blockson relates in a 1984 issue of National Geographic , by the end of her career, she had a $40,000.00 price on her head. This was quite a compliment from her enemies (Blockson 22).

Rhetorical Question

Rhetorical questions are questions designed to arouse curiosity without requiring an answer. Either the answer will be obvious, or if it isn't apparent, the question will arouse curiosity until the presentation provides the answer.

An example of a rhetorical question to gain the audiences attention for a speech about fly-fishing is, "Have you ever stood in a freezing river at 5 o'clock in the morning by choice?"

Example Text: Have you ever heard of a railroad with no tracks, with secret stations, and whose conductors were considered criminals?

A quotation from a famous person or from an expert on your topic can gain the attention of the audience. The use of a quotation immediately launches you into the speech and focuses the audience on your topic area. If it is from a well-known source, cite the author first. If the source is obscure, begin with the quote itself.

Example Text : "No day dawns for the slave, nor is it looked for. It is all night--night forever . . . ." (Pause) This quote was taken from Jermain Loguen, a fugitive who was the son of his Tennessee master and a slave woman.

Unusual Statement

Making a statement that is unusual to the ears of your listeners is another possibility for gaining their attention.

Example Text : "Follow the drinking gourd. That's what I said, friend, follow the drinking gourd." This phrase was used by slaves as a coded message to mean the Big Dipper, which revealed the North Star, and pointed toward freedom.

You might chose to use tasteful humor which relates to the topic as an effective way to attract the audience both to you and the subject at hand.

Example Text : "I'm feeling boxed in." [PAUSE] I'm not sure, but these may have been Henry "Box" Brown's very words after being placed on his head inside a box which measured 3 feet by 2 feet by 2 1\2 feet for what seemed to him like "an hour and a half." He was shipped by Adams Express to freedom in Philadelphia (Brown 60,92; Still 10).

Shocking Statistic

Another possibility to consider is the use of a factual statistic intended to grab your listener's attention. As you research the topic you've picked, keep your eyes open for statistics that will have impact.

Example Text : Today, John Elway's talents are worth millions, but in 1840 the price of a human life, a slave, was worth $1,000.00.

Example Text : Today I'd like to tell you about the Underground Railroad.

In your introduction, you need to adapt your speech to your audience. To keep audience members interested, tell them why your topic is important to them. To accomplish this task, you need to undertake audience analysis prior to creating the speech. Figure out who your audience members are, what things are important to them, what their biases may be, and what types of subjects/issues appeal to them. In the context of this class, some of your audience analysis is provided for you--most of your listeners are college students, so it is likely that they place some value on education, most of them are probably not bathing in money, and they live in Colorado. Consider these traits when you determine how to adapt to your audience.

As you research and write your speech, take note of references to issues that should be important to your audience. Include statements about aspects of your speech that you think will be of special interest to the audience in the introduction. By accomplishing this task, you give your listeners specific things with which they can identify. Audience adaptation will be included throughout the speech, but an effective introduction requires meaningful adaptation of the topic to the audience.

You need to find ways to get the members of your audience involved early in the speech. The following are some possible options to connect your speech to your audience:

Reference to the Occasion

Consider how the occasion itself might present an opportunity to heighten audience receptivity. Remind your listeners of an important date just passed or coming soon.

Example Text : This January will mark the 130th anniversary of a "giant interracial rally" organized by William Still which helped to end streetcar segregation in the city of Philadelphia (Katz i).

Reference to the Previous Speaker

Another possibility is to refer to a previous speaker to capitalize on the good will which already has been established or to build on the information presented.

Example Text : As Alice pointed out last week in her speech on the Olympic games of the ancient world, history can provide us with fascinating lessons.

The credibility statement establishes your qualifications as a speaker. You should come up with reasons why you are someone to listen to on this topic. Why do you have special knowledge or understanding of this topic? What can the audience learn from you that they couldn't learn from someone else? Credibility statements can refer to your extensive research on a topic, your life-long interest in an issue, your personal experience with a thing, or your desire to better the lives of your listeners by sifting through the topic and providing the crucial information.

Remember that Aristotle said that credibility, or ethos, consists of good sense, goodwill, and good moral character. Create the feeling that you possess these qualities by creatively stating that you are well-educated about the topic (good sense), that you want to help each member of the audience (goodwill), and that you are a decent person who can be trusted (good moral character). Once you establish your credibility, the audience is more likely to listen to you as something of an expert and to consider what you say to be the truth. It is often effective to include further references to your credibility throughout the speech by subtly referring to the traits mentioned above.

Show your listeners that you are qualified to speak by making a specific reference to a helpful resource. This is one way to demonstrate competence.

Example Text : In doing research for this topic, I came across an account written by one of these heroes that has deepened my understanding of the institution of slavery. Frederick Douglass', My Bondage and My Freedom, is the account of a man whose master's kindness made his slavery only more unbearable.

Your listeners want to believe that you have their best interests in mind. In the case of an informative speech, it is enough to assure them that this will be an interesting speech and that you, yourself, are enthusiastic about the topic.

Example Text : I hope you'll enjoy hearing about the heroism of the Underground Railroad as much as I have enjoyed preparing for this speech.

Preview the Main Points

The preview informs the audience about the speech's main points. You should preview every main body point and identify each as a separate piece of the body. The purpose of this preview is to let the audience members prepare themselves for the flow of the speech; therefore, you should word the preview clearly and concisely. Attempt to use parallel structure for each part of the preview and avoid delving into the main point; simply tell the audience what the main point will be about in general.

Use the preview to briefly establish your structure and then move on. Let the audience get a taste of how you will divide the topic and fulfill the thesis and then move on. This important tool will reinforce the information in the minds of your listeners. Here are two examples of a preview:

Simply identify the main points of the speech. Cover them in the same order that they will appear in the body of the presentation.

For example, the preview for a speech about kites organized topically might take this form: "First, I will inform you about the invention of the kite. Then, I will explain the evolution of the kite. Third, I will introduce you to the different types of kites. Finally, I will inform you about various uses for kites." Notice that this preview avoids digressions (e.g., listing the various uses for kites); you will take care of the deeper information within the body of the speech.

Example Text : I'll tell you about motivations and means of escape employed by fugitive slaves.

Chronological

For example, the preview for a speech about the Pony Express organized chronologically might take this form: "I'll talk about the Pony Express in three parts. First, its origins, second, its heyday, and third, how it came to an end." Notice that this preview avoids digressions (e.g., listing the reasons why the Pony Express came to an end); you will cover the deeper information within the body of the speech.

Example Text : I'll talk about it in three parts. First, its origins, second, its heyday, and third, how it came to an end.

After you accomplish the first five components of the introduction, you should make a clean transition to the body of the speech. Use this transition to signal a change and prepare the audience to begin processing specific topical information. You should round out the introduction, reinforce the excitement and interest that you created in the audience during the introduction, and slide into the first main body point.

Strategic organization helps increase the clarity and effectiveness of your speech. Four key issues are discussed in this section:

Organizational Patterns

Connective devices, references to outside research.

The body contains the bulk of information in your speech and needs to be clearly organized. Without clear organization, the audience will probably forget your information, main points, perhaps even your thesis. Some simple strategies will help you create a clear, memorable speech. Below are the four key issues used in organizing a speech.

Once you settle on a topic, you should decide which aspects of that topic are of greatest importance for your speech. These aspects become your main points. While there is no rule about how many main points should appear in the body of the speech, most students go with three main points. You must have at least two main points; aside from that rule, you should select your main points based on the importance of the information and the time limitations. Be sure to include whatever information is necessary for the audience to understand your topic. Also, be sure to synthesize the information so it fits into the assigned time frame. As you choose your main points, try to give each point equal attention within the speech. If you pick three main points, each point should take up roughly one-third of the body section of your speech.

There are four basic patterns of organization for an informative speech.

• Chronological order
• Spatial order
• Causal order
• Topical order

There are four basic patterns of organization for an informative speech. You can choose any of these patterns based on which pattern serves the needs of your speech.

Chronological Order

A speech organized chronologically has main points oriented toward time. For example, a speech about the Farm Aid benefit concert could have main points organized chronologically. The first main point focuses on the creation of the event; the second main point focuses on the planning stages; the third point focuses on the actual performance/concert; and the fourth point focuses on donations and assistance that resulted from the entire process. In this format, you discuss main points in an order that could be followed on a calendar or a clock.

Spatial Order

A speech organized spatially has main points oriented toward space or a directional pattern. The Farm Aid speech's body could be organized in spatial order. The first main point discusses the New York branch of the organization; the second main point discusses the Midwest branch; the third main point discusses the California branch of Farm Aid. In this format, you discuss main points in an order that could be traced on a map.

Causal Order

A speech organized causally has main points oriented toward cause and effect. The main points of a Farm Aid speech organized causally could look like this: the first main point informs about problems on farms and the need for monetary assistance; the second main point discusses the creation and implementation of the Farm Aid program. In this format, you discuss main points in an order that alerts the audience to a problem or circumstance and then tells the audience what action resulted from the original circumstance.

Topical Order

A speech organized topically has main points organized more randomly by sub-topics. The Farm Aid speech could be organized topically: the first main point discusses Farm Aid administrators; the second main point discusses performers; the third main point discusses sponsors; the fourth main point discusses audiences. In this format, you discuss main points in a more random order that labels specific aspects of the topic and addresses them in separate categories. Most speeches that are not organized chronologically, spatially, or causally are organized topically.

Within the body of your speech, you need clear internal structure. Connectives are devices used to create a clear flow between ideas and points within the body of your speech--they serve to tie the speech together. There are four main types of connective devices:

Transitions

Internal previews, internal summaries.

Within the body of your speech, you need clear internal structure. Think of connectives as hooks and ladders for the audience to use when moving from point-to-point within the body of your speech. These devices help re-focus the minds of audience members and remind them of which main point your information is supporting. The four main types of connective devices are:

Transitions are brief statements that tell the audience to shift gears between ideas. Transitions serve as the glue that holds the speech together and allow the audience to predict where the next portion of the speech will go. For example, once you have previewed your main points and you want to move from the introduction to the body of the Farm Aid speech, you might say: "To gain an adequate understanding of the intricacies of this philanthropic group, we need to look at some specific information about Farm Aid. We'll begin by looking at the administrative branch of this massive fund-raising organization."

Internal previews are used to preview the parts of a main point. Internal previews are more focused than, but serve the same purpose as, the preview you will use in the introduction of the speech. For example, you might create an internal preview for the complex main point dealing with Farm Aid performers: "In examining the Farm Aid performers, we must acknowledge the presence of entertainers from different genres of music--country and western, rhythm and blues, rock, and pop." The internal preview provides specific information for the audience if a main point is complex or potentially confusing.

Internal summaries are the reverse of internal previews. Internal summaries restate specific parts of a main point. To internally summarize the main point dealing with Farm Aid performers, you might say: "You now know what types of people perform at the Farm Aid benefit concerts. The entertainers come from a wide range of musical genres--country and western, rhythm and blues, rock, and pop." When using both internal previews and internal summaries, be sure to stylize the language in each so you do not become redundant.

Signposts are brief statements that remind the audience where you are within the speech. If you have a long point, you may want to remind the audience of what main point you are on: "Continuing my discussion of Farm Aid performers . . . "

When organizing the body of your speech, you will integrate several references to your research. The purpose of the informative speech is to allow you and the audience to learn something new about a topic. Additionally, source citations add credibility to your ideas. If you know a lot about rock climbing and you cite several sources who confirm your knowledge, the audience is likely to see you as a credible speaker who provides ample support for ideas.

Without these references, your speech is more like a story or a chance for you to say a few things you know. To complete this assignment satisfactorily, you must use source citations. Consult your textbook and instructor for specific information on how much supporting material you should use and about the appropriate style for source citations.

While the conclusion should be brief and tight, it has a few specific tasks to accomplish:

Re-assert/Reinforce the Thesis

Review the main points, close effectively.

Take a deep breath! If you made it to the conclusion, you are on the brink of finishing. Below are the tasks you should complete in your conclusion:

When making the transition to the conclusion, attempt to make clear distinctions (verbally and nonverbally) that you are now wrapping up the information and providing final comments about the topic. Refer back to the thesis from the introduction with wording that calls the original thesis into memory. Assert that you have accomplished the goals of your thesis statement and create the feeling that audience members who actively considered your information are now equipped with an understanding of your topic. Reinforce whatever mood/tone you chose for the speech and attempt to create a big picture of the speech.

Within the conclusion, re-state the main points of the speech. Since you have used parallel wording for your main points in the introduction and body, don't break that consistency in the conclusion. Frame the review so the audience will be reminded of the preview and the developed discussion of each main point. After the review, you may want to create a statement about why those main points fulfilled the goals of the speech.

Finish strongly. When you close your speech, craft statements that reinforce the message and leave the audience with a clear feeling about what was accomplished with your speech. You might finalize the adaptation by discussing the benefits of listening to the speech and explaining what you think audience members can do with the information.

Remember to maintain an informative tone for this speech. You should not persuade about beliefs or positions; rather, you should persuade the audience that the speech was worthwhile and useful. For greatest effect, create a closing line or paragraph that is artistic and effective. Much like the attention-getter, the closing line needs to be refined and practiced. Your close should stick with the audience and leave them interested in your topic. Take time to work on writing the close well and attempt to memorize it so you can directly address the audience and leave them thinking of you as a well-prepared, confident speaker.

Outlining an Informative Speech

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech. In this section, we discuss both types of outlines.

Two types of outlines can help you prepare to deliver your speech. The complete sentence outline provides a useful means of checking the organization and content of your speech. The speaking outline is an essential aid for delivering your speech.

The Complete Sentence Outline

A complete sentence outline may not be required for your presentation. The following information is useful, however, in helping you prepare your speech.

The complete sentence outline helps you organize your material and thoughts and it serves as an excellent copy for editing the speech. The complete sentence outline is just what it sounds like: an outline format including every complete sentence (not fragments or keywords) that will be delivered during your speech.

Writing the Outline

You should create headings for the introduction, body, and conclusion and clearly signal shifts between these main speech parts on the outline. Use standard outline format. For instance, you can use Roman numerals, letters, and numbers to label the parts of the outline. Organize the information so the major headings contain general information and the sub-headings become more specific as they descend. Think of the outline as a funnel: you should make broad, general claims at the top of each part of the outline and then tighten the information until you have exhausted the point. Do this with each section of the outline. Be sure to consult with your instructor about specific aspects of the outline and refer to your course book for further information and examples.

Using the Outline

If you use this outline as it is designed to be used, you will benefit from it. You should start the outline well before your speech day and give yourself plenty of time to revise it. Attempt to have the final, clean copies ready two or three days ahead of time, so you can spend a day or two before your speech working on delivery. Prepare the outline as if it were a final term paper.

The Speaking Outline

Depending upon the assignment and the instructor, you may use a speaking outline during your presentation. The following information will be helpful in preparing your speech through the use of a speaking outline.

This outline should be on notecards and should be a bare bones outline taken from the complete sentence outline. Think of the speaking outline as train tracks to guide you through the speech.

Many speakers find it helpful to highlight certain words/passages or to use different colors for different parts of the speech. You will probably want to write out long or cumbersome quotations along with your source citation. Many times, the hardest passages to learn are those you did not write but were spoken by someone else. Avoid the temptation to over-do the speaking outline; many speakers write too much on the cards and their grades suffer because they read from the cards.

The best strategy for becoming comfortable with a speaking outline is preparation. You should prepare well ahead of time and spend time working with the notecards and memorizing key sections of your speech (the introduction and conclusion, in particular). Try to become comfortable with the extemporaneous style of speaking. You should be able to look at a few keywords on your outline and deliver eloquent sentences because you are so familiar with your material. You should spend approximately 80% of your speech making eye-contact with your audience.

Delivering an Informative Speech

For many speakers, delivery is the most intimidating aspect of public speaking. Although there is no known cure for nervousness, you can make yourself much more comfortable by following a few basic delivery guidelines. In this section, we discuss those guidelines.

The Five-Step Method for Improving Delivery

• Read aloud your full-sentence outline. Listen to what you are saying and adjust your language to achieve a good, clear, simple sentence structure.
• Practice the speech repeatedly from the speaking outline. Become comfortable with your keywords to the point that what you say takes the form of an easy, natural conversation.
• Practice the speech aloud...rehearse it until you are confident you have mastered the ideas you want to present. Do not be concerned about "getting it just right." Once you know the content, you will find the way that is most comfortable for you.
• Practice in front of a mirror, tape record your practice, and/or present your speech to a friend. You are looking for feedback on rate of delivery, volume, pitch, non-verbal cues (gestures, card-usage, etc.), and eye-contact.
• Do a dress rehearsal of the speech under conditions as close as possible to those of the actual speech. Practice the speech a day or two before in a classroom. Be sure to incorporate as many elements as possible in the dress rehearsal...especially visual aids.

It should be clear that coping with anxiety over delivering a speech requires significant advanced preparation. The speech needs to be completed several days beforehand so that you can effectively employ this five-step plan.

Anderson, Thad, & Ron Tajchman. (1994). Informative Speaking. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=52

• Games, topic printables & more
• The 4 main speech types
• Example speeches
• Commemorative
• Declamation
• Demonstration
• Informative
• Introduction
• Student Council
• Speech topics
• Poems to read aloud
• How to write a speech
• Using props/visual aids
• Acute anxiety help
• Breathing exercises
• Letting go - free e-course
• Using self-hypnosis
• Delivery overview
• 4 modes of delivery
• How to make cue cards
• How to read a speech
• 9 vocal aspects
• Vocal variety
• Diction/articulation
• Pronunciation
• Speaking rate
• How to use pauses
• Eye contact
• Body language
• Voice image
• Voice health
• Public speaking activities and games
• About me/contact

Informative speech examples

4 types of informative speeches: topics and outlines

By:  Susan Dugdale  | Last modified: 08-05-2023

The primary purpose of an informative speech is to share useful and interesting, factual, and accurate information with the audience on a particular topic (issue), or subject.

Find out more about how to do that effectively here. 

What's on this page

The four different types of informative speeches, each with specific topic suggestions and an example informative speech outline: 

• description
• demonstration
• explanation

What is informative speech?

• The 7 key characteristics of an informative speech

We all speak to share information. We communicate knowledge of infinite variety all day, every day, in multiple settings.

Teachers in classrooms world-wide share information with their students.

Call centers problem solve for their callers.

News outlets (on and offline) issue reports on local, national and international events and issues, people of interest, weather, traffic flow around cities...

Health care professionals explain the treatment of addictive behaviors, the many impacts of long Covid, the development of new treatments...

Specialist research scientists share their findings with colleagues at conferences.

A pastry chef demonstrates how to make perfect classic croissants.

The range of informative public speaking is vast!  Some of us do it well. Some of us not so well - largely because we don't fully understand what's needed to present what we're sharing effectively. 

Return to Top

The key characteristics of an informative speech

So, what are the key characteristics or essential elements, of this type of speech? There are seven.

1. Objectivity

The information you give is factual, neutral and objective. You make no attempt to persuade or push (advocate) a particular viewpoint.

Your personal opinions: feelings thoughts, or concerns about the topic you're presenting are not given. This is not a persuasive speech.

As an example,  here's an excerpt from a Statistics Department report on teenage births in New Zealand - the country I live in.

Although it's a potentially a firecracker subject: one arousing all sorts of emotional responses from outright condemnation of the girls and their babies to compassionate practical support, the article sticks to the facts. 

The headline reads: "Teenage births halved over last decade"

"The number of teenage women in New Zealand giving birth has more than halved over the last decade, Stats NZ said today.

There were 1,719 births registered to teenage women (those aged under 20 years) in 2022, accounting for around 1 in every 34 births that year. In 2012, there were 3,786 births registered to teenage mothers, accounting for around 1 in every 16 births that year."

For more see: Statistics Department NZ - Teenage births halved over last decade 

You present your information clearly and concisely, avoiding jargon or complex language that may confuse your audience.

The candidate gave a rousing stump speech , which included a couple of potentially inflammatory statements on known wedge issues .

If the audience is familiar with political jargon that sentence would be fine. If they're not, it would bewilder them. What is a 'stump speech' or a 'wedge issue' ?

Stump speech: a candidate's prepared speech or pitch that explains their core platform.

Wedge issue: a controversial political issue that divides members of opposing political parties or the same party.

For more see: political jargon examples

3. Relevance

The content shared in your speech should be relevant and valuable. It should meet your audience's needs or spark their curiosity.

If the audience members are vegetarians, they're highly unlikely to want to know anything about the varying cuts of beef and what they are used for.

However, the same audience might be very interested in finding out more about plant protein and readily available sources of it.  

4. Organizational pattern

The speech should have a logical sequential structure with a clear introduction, body, and conclusion.

If I am giving a demonstration speech on how to bake chocolate chip cookies, to be effective it needs to move through each of the necessary steps in the correct order.

Beginning with how to spoon the mixture on to the tray, or how to cool the cookies on a wire rack when you've taken them out of the oven, is confusing.   

5. Research and credibility

Informative speeches are based on thorough research and reliable sources to ensure accuracy and credibility. And sources need to be properly cited.

My friend told me, my mother says, or I saw it on Face Book is neither authoritative nor enough. ☺

Example: My speech is on literacy rates in USA. To be credible I need to quote and cite reputable sources.

• https://www.apmresearchlab.org/10x-adult-literacy
• https://www.thinkimpact.com/literacy-statistics/

6. Visual aids

Slides, charts, graphs, or props are frequently used to help the audience fully understand what they're being told.

For example, an informative speech on the rise and fall of a currency's daily exchange rate is made a great deal easier to follow and understand with graphs or charts illustrating the key points.

Or for a biographical speech, photos of the person being talked about will help hold the attention of your audience.  

7. Effective delivery

To be effective your speech needs to be delivered in a way that captures and hold the audience's attention. That means all aspects of it have been rehearsed or practiced. 

If you're demonstrating, you've gone through every step to ensure you have the flow of material right.

If you're using props (visual aids) of any sort you've made sure they work. Can they be seen easily? Do they clearly illustrate the point you're making?

Is your use of the stage (or your speaking space) good? Does your body language align with your material? Can your voice be heard? Are you speaking clearly? 

Pulling together a script and the props you're going to use is only part of the task of giving a speech. Working on and refining delivery completes it.

To give a successful speech each of these seven aspects needs to be fine-tuned: to hook your audience's interest, to match their knowledge level, your topic, your speech purpose and, fit within the time constraints you've been given.

Types of informative speeches

There are four types of informative speeches: definition, description, explanation and demonstration. A speech may use one, or a mix of them.

1. Informing through definition 

An informative speech based on definition clearly, and concisely, explains a concept * , theory, or philosophy. The principal purpose is to inform the audience, so they understand the main aspects of the particular subject being talked about.

* Definition of concept from the Cambridge dictionary - an  abstract principle or idea 

Examples of topics for definition or concept speeches

A good topic could be:

• What is global warming?
• What are organics?
• What are the core beliefs of Christianity?
• What is loyalty?
• What is mental health?
• What is modern art? 
• What is freedom?
• What is beauty?
• What is education?
• What are economics?
• What is popular culture?

These are very broad topic areas- each containing multiple subtopics, any of which could become the subject of a speech in its own right. 

Example outline for a definition or concept informative speech

Speech title:.

What is modern art?

- people who want an introductory overview of modern art to help them understand a little more about what they're looking at - to place artists and their work in context 

Specific purpose:

- to provide a broad outline/definition of modern art 

Modern art refers to a broad and diverse artistic movement that emerged in the late 19th and early 20th centuries and continued to develop throughout the 20th century. 

It is characterized by a radical departure from traditional artistic styles and conventions and encompasses a wide range of artistic styles, techniques, and media, reflecting the cultural, social, and technological changes of the time.

Key characteristics or main points include:

• Experimentation and innovation : Modern artists sought to break away from established norms and explore new ways of representing the world. They experimented with different materials, techniques, and subjects, challenging the boundaries of traditional art forms.
• Abstraction : Modern art often features abstract and non-representational elements, moving away from realistic depictions. Artists like Wassily Kandinsky and Piet Mondrian explored pure abstraction, using shapes, lines, and colors to convey emotions and ideas.
• Expression of the inner self : Many modern artists aimed to convey their inner emotions, thoughts, and experiences through their work. This led to the development of various movements like Expressionism (See work of Evard Munch) and Surrealism (See work of Salvador Dali). 
• Rejection of academic conventions : Artists sought to break free from the rigid rules of academic art and embrace more individualistic and avant-garde approaches. For example: Claude Monet, (1840 -1926) Pierre-Auguste Renoir, Édouard Manet
• Influence of industrialization and urbanization : The rapid changes brought about by industrialization and urbanization in the 19th and 20th centuries influenced modern art. Artists were inspired by the dynamics of the modern world and its impact, often negative, on human life. 
• Multiple art movements : Modern art encompasses a wide array of movements and styles, for example Cubism, Futurism, Dadaism, Abstract Expressionism, Pop Art... Each movement brought its own unique perspective on art and society.
• Focus on concept and process : Modern artists began to emphasize the underlying ideas and concepts behind their work, giving greater importance to the creative process itself. 

Modern art should not be confused with contemporary art. While modern art refers specifically to the artistic developments of the early to mid-20th century, contemporary art encompasses art created by artists living and working in the present day. The transition from modern art to contemporary art happened around the late 20th century- 1950s onward.

References:

• mymodernmet.com/abstract artists
• differencess.com/expressionism vs surrealism
• lorimcnee.com/artists who died without recognition
• industrial revolution the influence on art
• mymodernmet.com/important art movements
• theartstory.org/conceptual-art
• Image: The Scream, Edvard Munch  

2. Informing through description

Informing through description means creating detailed, vivid verbal pictures for your audience to make what you're talking about come to life in the minds of those listening which in turn, will make your subject matter memorable.

Examples of good informative speech topics that could be used for descriptive speeches

• How I celebrate Christmas
• My first day at school
• My home town
• A time I feared for my life
• A time when I felt contented and happy

My first car

• An object I find fascinating: lotus shoes, bustles, corsets, panniers (These are historical items of women's clothing.)
• Working from home: the joys, the hazards
• My dream home, job, or holiday
• An event I'll never forget
• The most valuable or interesting thing I own
• Martin Luther King, Benjamin Franklin, President Lincoln... a notable person from the past or present, including someone you may know: a family member, friend or yourself, or a public figure (an artist, singer, dancer, writer, entrepreneur, inventor...)

Example outline for a descriptive informative speech

- to take the audience with me back to the time when we bought our first car and have them appreciate that car's impact on our lives 

Central idea:

Our Austin A50 was a much-loved car

About the car:

- English, Austin A50, 1950ish model - curvy, solid, a matron of cars

Background to purchase:

• 1974 - we were 20 and 21 - young and broke
• The car cost $200 - a lot of money for me at that time. I raided my piggy bank to buy it.
• It was a trade up from the back of the motorbike - now I could sit side by side and talk, rather than sit behind and poke my husband, when I wanted to say important things like, 'Slow down', or 'I'm cold'. The romance of a motorbike is short-lived in winter. It diminishes in direct proportion to the mountain of clothes needing to be put on before going anywhere - coats, scarf, boots, helmet... And this particular winter was bitter: characterized by almost impenetrable grey fog and heavy frosts. It was so cold the insides of windows of the old house we lived in iced up.
• It was tri-colored - none of them dominating - bright orange on the bonnet, sky blue on the rear doors and the roof, and matt black on the front doors and the boot. (Bonus - no one would ever steal it - far too easily identified!)
• The chrome flying A proudly rode the bonnet.
• The boot, (trunk lid) was detachable. It came off - why I can't remember. But it needed to be opened to fill the tank, so it meant lifting it off at the petrol station and leaning it up against the boot while the tank filled, and then replacing it when done.
• There were bench seats upholstered in grey leather (dry and cracked) front and back with wide arm rests that folded down.
• The windows wound up and down manually and, in the rear, there were triangle shaped opening quarter-windows.
• The mouse-colored lining that had been on the doors and roof was worn, torn and in some patches completely missing. Dust poured in through the crevices when we drove on the metal roads that were common where we lived.
• It had a column gear change - 4 gears, a heater that didn't function, proper old-school semaphore trafficators indicators that flicked out from the top of the door pillars and blinked orange, a clutch that needed a strong push to get it down, an accelerator pedal that was slow to pick up and a top speed of around 50 mph. 

Impact/benefits:

We called her Prudence. We loved, and remember, her fondly because:

• I was taught to drive in her - an unforgettable experience. I won the bunny hopping record learning to coordinate releasing the clutch and pressing down on the accelerator. Additionally, on metal roads, I found you needed to slow before taking corners. Sliding on two wheels felt precarious. The bump back down to four was a relief.  
• We did not arrive places having to disrobe - take off layers of protective clobber.
• We could talk to each without shouting and NOW our road trips had a soundtrack - a large black portable battery driven tape player sat on the back parcel shelf blasting out a curious mix of Ry Cooder, Bach, Mozart's Flute Concerto, Janice Joplin... His choice. My choice. Bliss.
• My father-in-law suggested we park it down the street rather than directly outside his house when we visited. To him Prudence was one eccentricity too many! An embarrassment in front of the neighbors. ☺
• austinmemories.com/styled-33/styled-39/index.html
• wikipedia.org/Austin_Cambridge
• archive.org/1956-advertisement-for-austin-a-50

3. Informing through demonstration

Informing through demonstration means sharing verbal directions about how to do a specific task: fix, or make, something while also physically showing the steps, in a specific chronological order.

These are the classic 'show-n-tell', 'how to' or process speeches.

Examples of process speech topics:

• How to bake chocolate chip cookies
• How to use CPR (cardiopulmonary resuscitation) correctly
• How to prepare and plant a tub of vegetables or flowers
• How to read a topographic map
• How to make a tik-tok reel
• How to knit a hat

How to brainstorm material for a speech

For literally  100s more demonstration topic ideas

A demonstrative informative speech outline example

To demonstrate the brainstorming process and to provide practical strategies (helpful tips) for freeing and speeding up the generation of ideas

Main ideas:

Understanding brainstorming - explanation of what brainstorming is and its benefits

Preparing for brainstorming - the starting point - stating the problem or topic that needs brainstorming, working in a comfortable place free from distractions, encouraging open-mindedness and suspension of judgment.

Techniques for brainstorming : (Show and tell on either white board or with large sheets of paper that everyone can see) mind mapping, and free writing. Take topic ideas from audience to use.

Example : notes for maid of honor speech for sister

Benefits : Demonstrate how mind maps can help visually organize thoughts and connections, how free writing allows ideas to flow without stopping to judge them

Encourages quantity over quality - lots of ideas - more to choose from. May generate something you'd never have thought of otherwise.

Select, refine, develop (show and tell) 

For more see: brainstorm examples

4. Informing through explanation 

Informing through explanation is explaining or sharing how something works, came to be, or why something happened, for example historical events like the Civil War in the United States. The speech is made stronger through the use of visuals - images, charts of data and/or statistics.

Examples of explanatory informative speech topics

• How did the 1919 Treaty of Versailles contribute to the outbreak of World War Two?
• What led to The American Civil War (April 12, 1861 – May 26, 1865)?
• Why is there an increase in type two diabetes and problems associated with obesity in first world countries, for example, in UK and USA?
• How do lungs work?
• What causes heart disease?
• How electric vehicles work?   
• What caused the Salem witch trials?
• How does gravitation work?
• How are rainbows formed?
• Why do we pay taxes?
• What is cyberbullying? Why is it increasing?

Example explanatory informative speech outline

The Treaty of Versailles: how did it contribute to the outbreak of World War Two

- to explain how the Treaty of Versailles (1919) was a significant causal factor leading up World War two

Central ideas:

Historical context : World War One, 'the war to end all wars' ended in 1918. The Allied Powers: USA, UK, France, Italy and Japan, met in Paris at the Paris Peace Conference 1919 to work out the details and consequences of the Treaty of Versailles, which would impact the defeated Central Powers, principally Germany. 

These included:

• territorial boundary changes which stripped Germany of land in Europe, and established new nations - e.g. Poland and Czechoslovakia
• military restrictions - the disarmament of the German military, restrictions on weapons and technology, demilitarization of the Rhineland
• reparations - demands that they were unable to meet, plus being forced to accept a "war guilt" clause (Article 231) had an enormous impact, economically and psychologically. The country plunged into deep recession - albeit along with many other countries. (The Great Depression 1929-1939 which ended with the beginning of World War Two.)

The League of Nations - The League of Nations was an international diplomatic group developed after World War I as a way to solve disputes between countries before they erupted into open warfare. Despite being active in its set up, USA refused to join it - a stance that weakened its effectiveness.

Controversies within Germany: Public anger and resentment, plus political instability as result of reparations, territory loss and economic hardships

Controversies with Treaty partners: The Treaty's perceived fairness and effectiveness: Italy and Japan felt their settlements were inadequate compared to what had been taken by UK, USA and France.

The rise of 'isms'   Simmering discontent eventually emerged as the rise of Fascism in Italy, Nazism in Germany and Statism (a mix of nationalism, militarism and “state capitalism”) in Japan.

Expansionist Nationalism Spread of expansionist nationalism - a state's right to increase its borders because it is superior in all ways. Therefore, Hitler was 'right' to take back what had previously been regarded as German territory (Czechoslovakia and Austria), and to go after more, all the while goading the Allied Powers to act. When his armies went into Poland, Britain declared war against Germany - 21 years after the end of the last.

• history.com/treaty-of-versailles-world-war-ii-guilt-effects
• tinyurl.com/Treaty-of-Versailles
• Image:  tinyurl.com/signing-Treaty-of-Versailles

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

Top 10 popular pages

• Welcome speech
• Demonstration speech topics
• Impromptu speech topic cards
• Thank you quotes
• Impromptu public speaking topics
• Farewell speeches
• Phrases for welcome speeches
• Student council speeches
• Free sample eulogies

From fear to fun in 28 ways

A complete one stop resource to scuttle fear in the best of all possible ways - with laughter.

Useful pages

• Search this site
• About me & Contact
• Blogging Aloud
• Free e-course
• Privacy policy

©Copyright 2006-24 www.write-out-loud.com

Designed and built by Clickstream Designs

Speech introductions

The introduction and conclusion of a speech are essential. The audience will remember the main ideas even if the middle of the speech is a mess or nerves overtake the speaker.  So if nothing else, get these parts down!

Introduction

The introduction gives the audience a reason to listen to the remainder of the speech. A good introduction needs to get the audience’s attention, state the topic, make the topic relatable, establish credibility, and preview the main points. Introductions should be the last part of the speech written, as they set expectations and need to match the content.

Attention getters

The first few sentences of a speech are designed to catch and maintain the audience’s attention. Attention getters give the audience a reason to listen to the rest of the speech. Your attention getter helps the audience understand and reflect on your topic.

• Speaker walks up to stage with notes stuck to hands with jelly.
• Did you know there is a right way to make a peanut butter and jelly sandwich?
• Rob Gronkowski once said, “Usually, about 2 hours before a game, I stuff in a nice peanut butter and jelly [sandwich] with chocolate milk.”
• A little boy walks in from a long day at school, telling his mom that he is starving. His mom is confused because she knows she sent him to school with a full lunch. As she opens his lunch box, she sees his peanut butter and jelly, with the grape jelly smeared on the side of the bag. She realizes there has to be a better way to make a PB&J.
• Bring in a clear sandwich bag with jelly seeping through the bread of a peanut butter and jelly sandwich.

Logical orientation

Once the audience is invested in the speech, logical orientation tells the audience how the speaker will approach and develop the topic.

• Peanut butter on both sides of the bread with jelly in the middle is the best way to make a PB&J.
• PB&Js have developed a bad reputation, because of the jelly making the bread soggy and hands sticky.

Psychological orientation

Like the logical orientation of a speech, the psychological orientation is also going to provide the audience with a map for how and why the topic is being presented.

• Most of us remember our moms – dads too – packing a peanut butter and jelly sandwich in our lunches. We also remember how the jelly did not just stay in the sandwich, but became a new stain on our shirts and the glue that held all the playground dirt to our hands.
• We can end this torture for future generations by making sure all parents are aware of the best way to make a PB&J.
• I have eaten numerous PB&Js myself, but my real authority on the topic comes from being a mom of two boys and the maker of many PB&Js.

Both the logical and psychological orientations give the audience a road map for the speech ahead as well as cues for what to listen to. This will help the audience transition from the introduction to the main points of the speech.

Beebe, S. A., & Beebe, S. J. (2012). A concise public speaking handbook . Boston: Allyn & Bacon.

Lucas, S. (2012). The art of public speaking . New York, NY: McGraw-Hill.

Sprague, J. & Stuart, D. (2013). The speaker's compact handbook, 4th ed . Portland: Ringgold, Inc.

Vrooman, S. S. (2013). The zombie guide to public speaking: Why most presentations fail, and what you can do to avoid joining the horde . Place of publication not identified: CreateSpace.

14 Informative Speeches

Speeches to Educate, Explain, or Describe

In this chapter . . .

In this chapter we examine our first type of public speech, the informative speech. This is used in lectures, briefings, and anytime you want to transmit fact-based information to an audience. We cover what makes an informative speech unique, the types of informative speeches, and how to construct this type of speech.

What is an informative Speech? Defining what an informative speech is can be both straight-forward and somewhat tricky at the same time. Very simply, an informative speech can first be defined as a speech based entirely and exclusively on facts. An informative speech conveys knowledge, a task that every person engages in every day in some form or another. Whether giving someone who is lost driving directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in forms of informative speaking daily.

An informative speech does not attempt to convince the audience that one thing is better than another. It does not advocate a course of action or incorporate opinion as its basis. This can be the tricky part of developing an informative speech because some opinion statements sound like facts (since they are generally agreed upon by many people) but are really opinions.

For example, in an informative speech on George Washington, you might want to say, “George Washington was one of the greatest presidents in the history of the United States.” While this statement may be agreed upon by many people, it’s not irrefutable, meaning someone could argue against this claim. However, you could include this statement in an informative speech if you present the opinion from a reputable source: “Ron Chernow, in his 2011 best-selling biography of George Washington, describes the first president as one of the greatest presidents in the history of the United States.” That is an acceptable way of presenting an opinion within the framework of a factual speech. While you may not be able to avoid opinion, you don’t want your central idea, your main points, and most of your supporting material to be opinion or argument in an informative speech.

Additionally, you should never take sides on an issue in an informative speech, nor should you “spin” the facts to influence the opinions of the listeners. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain the issues.

This doesn’t mean that an informative speech will have no effect on the audience. An audience can learn things from an informative speech that will affect what they do or how they think about something—that’s their choice. Your only focus is to provide the clearest and most factual information you can.

Types of Informative Speeches

While the topics to choose from for informative speeches are nearly limitless, they can be categorized according to five broad categories based on the primary goal of the speech. Understanding the type of informative speech that you will be giving can help you to figure out the best way to research and speechwriting.

Type 1: History

An informative speech on the history or development of something. Your focus is to explain to an audience how something came into existence. History speeches can be about objects, places, ideas, or even events. For example, imagine your informative speech was on the history of the football (the object, not the game). Someone at some point in history was the first to develop what is considered the modern football. Who was it? What was it originally made of? How did it evolve into the football that is used by the NFL today? For the history of a place, like a university, you would describe the specific year it opened, the number of students who were initially enrolled, and how it got its name. It’s also possible to provide the history of an idea, like “democracy.” By explaining the civilizations and cultures that adopted forms of democracy throughout history, it’s possible to provide an audience with a better understanding of how the idea has been shaped into what it has become today.

Type 2: Biography

A biographical speech is similar to a history one, but in this case the subject is a person, whether living or deceased. As with histories of objects, places, or ideas, there are specific and irrefutable facts that provide the details of someone’s life. Your focus is to tell the audience about someone’s life.

Type 3: Processes

Process speeches are informative speeches that explain how to do something or how something is achieved. These speeches require you to provide steps that will help your audience understand how to accomplish a specific task or process. We see examples of “how-to” presentations frequently—especially on YouTube. There’s a second type of process speech that focuses not on how the audience can achieve a result, but on how a process is achieved. The goal is understanding of a process instead of the performance of a process. After a speech on how to change a car tire, for example, the audience members could probably do it (they might not want to, but they would know the steps). However, after a speech on how a bill goes through Congress, the audience would understand this important part of democracy but not be ready to serve in Congress. Either way, if your speech aims at teaching the audience how something works, it’s a process speech.

Type 4: Ideas and Concepts

It is possible to have an informative speech about an idea or concept where your primary focus isn’t on the history of the idea, but how it exists now. In the examples above, we have seen two types of speeches about democracy: democracy as the topic of a speech that focuses on its history and democracy in a speech that focuses on a process in democratic legislation. In this fourth type of informative speech, you could focus on the concept of democracy as interpreted, for example, in three different countries. Your speech is neither about history nor about process but focuses on the definition itself.

Type 5: General

Sometimes an informative speech topic doesn’t lend itself to a focus on history, process, or concept. In those cases, the topics tend to fall into the general category of informative speeches. The focus in this type of informative speech is determined by the topic. For example, imagine a speech about customs to know when traveling in Japan. This isn’t a speech about the history of anime , nor a biography of a former emperor. It’s not about the process of planning a trip to Japan, nor is it about the concept of kawaii . Customs of Japan falls into the “general” type of informative speech.

Tips for Informational Speeches

Use the type of speech to determine the structure.

Identifying the type of informative speech being given can help in several ways (conducting research, writing the introduction and conclusion), but the biggest benefit is that the type of informative speech being given will help determine the organizational pattern that is best for a speech.

For example, a How-To speech must be in chronological order (step 1, step 2, step 3). Similarly, most speeches that focus on providing history or biography will be organized chronologically, but not always. It makes sense to use chronology to explain the history of the football from the moment it was first developed to where it’s today, but for an informative speech on Benjamin Franklin a student might choose a topical pattern (idea 1, idea 2, idea 3) as their three main points: 1) His time as a printer, 2) His time as an inventor, 3) His time as a diplomat. These main points are not in strict chronological order because Franklin was a printer, inventor, and diplomat at the same time during periods of his whole life. However, this example would still be one way to inform an audience about him without using the chronological organizational pattern.

As for general informative speeches, since the topics that can be included in this category are so diverse and cover a range of possible subject matter, the way they are organized will be varied as well and may use chronological, spatial, or topical structures. (Refer to Chapter x on speech structure and organization).

Keep Your Topic Specific

One of the biggest and most common mistakes students make is pursuing a topic that is much too broad. Let’s consider the example of a student who proposes the topic “To inform my audience about the Civil War.” The Civil War was, conservatively speaking, four years long, resulted in over 750,000 casualties, and arguably changed the course of human history. To think that it’s possible to cover all of that in a speech is unrealistic. Even a very experienced professor in American history would find it difficult to deliver a one-hour lecture that accomplished that goal.

The better approach in this case is to be as specific as possible. A revised specific purpose for this speech might be something like “To inform my audience about the Gettysburg Address.” This topic is much more compact (the Gettysburg Address is only a few minutes long) and doing research will be easier—although you will still find hundreds of sources on it. An even more specific topic would be “To inform my classmates of the specific places in Gettysburg, Pennsylvania that are considered haunted.”

Avoid Fake Informative Speech Topics

Sometimes students think that because something sounds like an informative speech topic, it’s one. This happens a lot with political issues that are usually partisan in nature. Some students may feel that the speech topic “To inform my audience why William Henry Harrison was a bad president” sounds factual, but really this is an opinion—in other words, it’s a fake informational speech because it’s a persuasive speech disguised as an informational speech. Similarly, a few topics that include conspiracy and paranormal subject matter are usually mistaken for good informative topics as well. It is common for a student to propose the topic “To inform my audience about the existence of extraterrestrials,” thinking it’s a good topic. After all, there is plenty of evidence to support the claim, right? There are pictures of unidentified objects in the sky that people claim are from outer space, there are people who claim to have seen extraterrestrials, and most powerful of all, there are people who say that they have been abducted by aliens and taken into space.

The problem here, as you have probably already guessed, is that these facts are not irrefutable. Not every single person who sees something unknown in the sky will agree it’s an alien spacecraft, and there can be little doubt that not everyone who claims to have been abducted by a UFO is telling the truth. This isn’t to say that you can’t still do an informative speech on alien sites. For example, two viable options are “To inform my audience about the SETI Project” or “To inform my audience of the origin of the Area 51 conspiracy.” However, these types of speeches can quickly devolve into opinion if you aren’t careful, which would then make them persuasive speeches. Even if you start by trying to be objective, unless you can present each side equally, it will end up becoming a persuasive speech. Additionally, when a speaker picks such a topic, it’s often because of a hidden desire to persuade the audience about them.

Be Selective about Content

Even if you have chosen a specific and focused topic, you must still make choices about what you can and cannot include. Writing an informative speech isn’t about dumping enormous amounts of information on your audience that you can only get to by speaking at breakneck speed. It’s about carefully choosing what to include, making it interesting and clear, and presenting it to your audience at a comfortable pace. What’s better: too much information that audiences can’t grasp or less information for audiences that hear every word? Regardless of the topic, you will never be able to cover everything that is known about your topic, so don’t try. Select the things that will best help the audience gain a general understanding of the topic that will interest them, and that they hopefully will find valuable.

Be Accurate, Clear, and Interesting

A good informative speech conveys accurate information to the audience clearly and keeps the listener interested in the topic. Achieving all three of these goals—accuracy, clarity, and interest—is the key to being an effective speaker. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience.

Part of being accurate is making sure that your information is current. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you will need to verify the accuracy and completeness of what you know, especially if it’s medical or scientific information.

What defines “interesting?” In approaching the informative speech, you should keep in mind the good overall principle that the audience is asking, “what’s in it for me?” The audience is either consciously or unconsciously wondering “What in this topic for me? How can I use this information? Of what value is this speech content to me? Why should I listen to it?”

Keep in Mind Audience Diversity

Finally, remember that not everyone in your audience is the same, so an informative speech should be prepared with audience diversity in mind. If the information in a speech is too complex or too simplistic, it will not hold the interest of the listeners. Determining the right level of complexity can be hard. Audience analysis is one important way to do this (see Chapter 2). Do the members of your audience belong to different age groups? Did they all go to public schools in the United States, or are some of them international students? Are they all students majoring in the same subject, or is there a mixture of majors? Never assume that just because an audience is made up of students, they all share a knowledge set.

Learning how to give informative speeches will serve you well in your college career and your future work. Keep in mind the principles in this chapter but also those of the previous chapters: relating to the informational needs of the audience, using clear structure, and incorporating interesting and attention-getting supporting evidence.

Something to Think About

Here are three general topics for informative speeches. Write specific purposes for them and explain how you would answer the WIIFM question.

• Type 1 diabetes
• The psychological effects of using social media

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Module 9: Informative Speaking

Introduction to building an informative speech.

Like any construction project, building a speech requires careful planning.

So far, we have discussed what an informative speech is and when it is used. It seems simple, right? It isn’t. It is true that people engage in informative speeches almost on a daily basis. These speeches are informative but not always thoughtfully spoken. It requires planning, preparation, and practice to deliver a good speech.

In this section, we’ll discuss how to build an informative speech. We’ll cover the basics of creating a central idea, organizing the speech content, vetting the research you use to back up your argument, and choosing language that  communicates clearly with your audience.

• Engineer. Authored by : USAID. Located at : https://pixnio.com/people/female-women/female-engineer-who-works-in-road-construction-is-one-of-the-many-female-engineer . License : CC0: No Rights Reserved
• Introduction to Building an Informative Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution
• Introduction to Building an Informative Speech. Authored by : Sandra K. Winn with Lumen Learning. License : CC BY: Attribution

My Speech Class

Public Speaking Tips & Speech Topics

Informative Speech Outline – Template & Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Informative speeches are used in our day-to-day lives without even noticing it, we use these speeches whenever we inform someone about a topic they didn’t have much knowledge on, whenever we give someone instructions on how to do something that they haven’t done before, whenever we tell someone about another person. Informative speaking is fairly new to the world of public speaking. Ancient philosophers like Aristotle, Cicero and, Quintilian envisioned public speaking as rhetoric, which is inherently persuasive.

In this article:

What is an Informative Speech?

Here are some ways to prepare for your speech, 1. develop support for your thesis, 2. write your introduction and conclusion, 3. deliver the speech, example of an informative speech outline.

An informative speech is designed to inform the audience about a certain topic of discussion and to provide more information. It is usually used to educate an audience on a particular topic of interest. The main goal of an informative speech is to provide enlightenment concerning a topic the audience knows nothing about. The main types of informative speeches are descriptive, explanatory, demonstrative, and definition speeches. The topics that are covered in an informative speech should help the audience understand the subject of interest better and help them remember what they learned later. The goal of an informative speech isn’t to persuade or sway the audience to the speaker’s point of view but instead to educate. The details need to be laid out to the audience so that they can make an educated decision or learn more about the subject that they are interested in.

It is important for the speaker to think about how they will present the information to the audience.  

Informative Speech Preparation

When you are preparing your informative speech, your preparation is the key to a successful speech. Being able to carry your information across to the audience without any misunderstanding or misinterpretation is very important.

1. Choose Your Topic

Pick a topic where you will explain something, help people understand a certain subject, demonstrate how to use something.

2. Make a Thesis Statement

Think about what point you are trying to get across, What is the topic that you want to educate your audience on? “I will explain…” “I will demonstrate how to…” “I will present these findings…”

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

3. Create Points That Support Your Thesis

Take a moment to think about what would support your thesis and take a moment to write the points down on a sheet of paper. Then, take a moment to elaborate on those points and support them. 

Typical Organization for an Informative Speech:

How to Speech: 4 Key steps to doing what you are talking about.

Example: Step One: Clean the chicken of any unwanted feathers and giblets. Step Two: Spice the chicken and add stuffings. Step Three: Set oven to 425 degrees Fahrenheit. Step Four: Place chicken in the oven and cook for an hour. 

History/ What Happened Speech: Points listing from the beginning to the latest events that you want to discuss in your speech.

Example: First, Harry met Sally. Second, Harry took Sally out to the roadhouse. Third, Harry and Sally started their courtship. Fourth, Harry and Sally moved in together and adopted a dog named Paco.

What is it Speech: Two to Four main points that discuss the key elements of your subject.

Example: First, there must be four wheels. Second, the car’s engine must be functioning. Third, the doors must be functional. Fourth, in order to get to your destination, the car’s steering has to be functional.

Explain it Speech: Two to Four main points that go through the key elements of the topic to explain it.

Example: Firstly, the car drives by the engine that powers it to move forward. Secondly, by the wheels that rotate in a forward or backward motion. Thirdly, the car’s engine is powered by gas which gives it the ability to function and essentially move the car.

Write down support for your points. Take some time to research your topic thoroughly. It is good to gather statistics, expert opinions, facts, and much more to make your speech unique and effective. 

There are three main types of support you should use to strengthen your speech: 

Interest supports.

Interest supports are used to increase the audience’s interest in the topic you are presenting.

• Personal experiences
• Interaction (e.g., Questions to the audience)

Evidence Supports

Evidence increases solid factual support in your speech. Examples of evidence supported are statistics, expert opinions, direct quotations. Studies, surveys, and facts.

Multimedia Aids

Multimedia aids such as posters with pictures and writing, DVDs, music or recordings on a stereo player, videotapes, and PowerPoint presentations.

Write your introduction. Provide a quick attention getter, state your thesis, elaborate on why it is important to you and your audience. It is expected that you preview your main points in the introduction by listing all your main points of discussion in your introduction.

Write your conclusion. Tie the speech together, build to a higher point and give it a sense of conclusion.

Practice your speech until you feel confident. Present your material as effectively as possible.

Informative Speech Outline

Creating an outline for an informative speech will help you organize your ideas and information to share with your audience in an effective manner. A well-planned outline will ensure that all the important information is included in your speech and ensure that you don’t wander off-topic.

Topic: This will be the title of your speech.

Purpose: To inform the audience about the topic.

Thesis: A theme statement that clearly describes the topic and points made in the presentation.

• Introduction
• Attention-grabbing opening statement
• Reason to listen to the speech
• Thesis statement
• Preview of points to be covered
• First main point
• First subpoint
• Supporting detail
• Second subpoint
• Second main point
• Third main point
• Restatement of main points
• Restatement of thesis
• Concluding remarks

When developing an outline, follow these rules to ensure a successful speech:

• Include one idea for every point, subpoint, or supporting detail.
• If there is one point, there must be a second point. If there is one supporting point, there should be a second supporting point. 
• Be consistent. If you are using full sentences to describe points and subpoints, use full sentences throughout the outline. Ensure that the verb tense is consistent throughout your outline as well.

Informative Speech Outline Examples

Topic: Adoption

Purpose: To inform people about adoption

Thesis: Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.

• What do Edgar Allan Poe, John Lennon, Steve Jobs, and Eleanor Roosevelt all have in common? They were all adopted. Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The adoption process is lengthy, expensive, and varies from country to country and even state to state. Not only does adoption vary from state to state, but sometimes the adoption process even varies within regions of a state.
• Many children get adopted every year. No one knows how adoption works.
• Adoption is a life-changing event, not just for the children involved but also for every single family made whole through adoption.
• Adoption processes vary from place to place. Types of adoption. Benefits and detriments to adoption. Many children who are adopted have experienced neglect and abuse.
• Adoption processes vary from place to place.
• The adoption process varies from state to state.
• It is more expensive in certain states than in others.
• The amount of paperwork throughout the process also depends on the state legislature.
• The adoption process varies within a state.
• In certain states, the adoption process is different from one region to the next.
• The process is different depending on the child protection laws set in each region inside a state.
• Types of adoption
• There are different types of adoption.
• There is step-parent or other family member adoption
• There is also adoption across state lines
• The more traditional adoption types are commonly known.
• There is private adoption which is most commonly found throughout the U.S.
• Adoption through foster care is a good thing to try for first-time adopters.
• The adoption process is expensive.
• There are a lot of upfront expenses.
• You are subjected to adoption agency fees to help you find a suitable match for your family.
• You also have to pay to adopt the child you want to adopt.
• There are a lot of big expenses in terms of the child too.
• Readying a living space to suit a child’s wants and needs can be expensive.
• Many new expenses come to light like healthcare, school, etc.
• Adoption processes vary from state to state. There are many different types of adoption. Adoption can be expensive, so you have to ensure that you are financially capable of caring for another human being.
• Adoption is the act of transferring parental rights and duties to someone other than the adopted person’s biological parents. The number of children adopted each year by American families is an estimate only.
• Adoption is an absolutely life-changing adventure, but everyone needs to be more educated before walking into a demanding process. There will be many emotions, expenses, and frustration, but it truly is worth it in the end.

Topic: Snakebites and how they’re treated

Purpose: To inform the audience of the dangers of snakes and how to respond to being bitten by a snake.

Thesis: Snakebites are dangerous and could ultimately lead to loss of life if not acted upon correctly.

• Imagine that you and your friend are walking in the woods, one sunny day in the fall when leaves cover the ground. Suddenly, your friend accidentally steps on a snake and gets bitten.
• Your friend’s chance of survival depends on your knowledge of acting promptly and taking proper measures in this situation.
• Today I will inform you about three common poisonous snakes seen in our country and explain to you the effects of a snake bite.
• Three poisonous snakes. Effects of the snake’s venom. How to administer first aid in the event of a snake bite.
• Three poisonous snakes
• There are two types of Rattlesnakes.
• William Pinkston: Responsible for more deaths in this country.
• Western diamondback: found from Texas to Eastern California.
• Copperhead and Cottonmouth
• Before striking, it opens its mouth wide to reveal its white inside.
• That’s how it got its name.
• The effects of snake venom on the human body
• Hepatotoxic
• Destroys blood vessels and red blood cells.
• Deadly and fatal to the victim.
• It affects the optic nerves in the eyes, causing blindness.
• It affects the nerves controlling the respiratory muscles, causing suffocation and eventually leading to death if left untreated.
• How to administer first aid in the event of a snake bite.
• Immobilize the bitten area slightly lower than the heart.
• Apply a flat constricting band 2-4 inches above the bite.
• With a sterile scalpel or knife, make one incision that connects the fang marks.
• Squeeze venom gently from the incision with your fingers for 30 minutes.
• Get the victim to the hospital as soon as possible.
• Snake bites are dangerous and could ultimately lead to loss of life if not acted upon correctly.
• Snake bites are dangerous and could ultimately lead to loss of life if they are not cared for properly, and the victim doesn’t get the necessary treatment in time.

Informative speeches have one main goal: to inform the audience of a specific topic of interest. For you to have an effective and successful informative speech, it is important to do your research and draw up an informative speech outline. The speech outline ensures that you do not wander off topic or get carried away with one point. 

If, on the other hand, you have to prepare persuasive speech, we have a guide on outlining and preparing for it the right way right here .

Avoid Any Awkward Silence With These 35+ Topics to Talk About

16 Tips to Help You Write Like a Pro

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

9.3 Putting It Together: Steps to Complete Your Introduction

Learning objectives.

• Clearly identify why an audience should listen to a speaker.
• Discuss how you can build your credibility during a speech.
• Understand how to write a clear thesis statement.
• Design an effective preview of your speech’s content for your audience.

Erin Brown-John – puzzle – CC BY-NC 2.0.

Once you have captured your audience’s attention, it’s important to make the rest of your introduction interesting, and use it to lay out the rest of the speech. In this section, we are going to explore the five remaining parts of an effective introduction: linking to your topic, reasons to listen, stating credibility, thesis statement, and preview.

Link to Topic

After the attention-getter, the second major part of an introduction is called the link to topic. The link to topic is the shortest part of an introduction and occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. Often the attention-getter and the link to topic are very clear. For example, if you look at the attention-getting device example under historical reference above, you’ll see that the first sentence brings up the history of the Vietnam War and then shows us how that war can help us understand the Iraq War. In this case, the attention-getter clearly flows directly to the topic. However, some attention-getters need further explanation to get to the topic of the speech. For example, both of the anecdote examples (the girl falling into the manhole while texting and the boy and the filberts) need further explanation to connect clearly to the speech topic (i.e., problems of multitasking in today’s society).

Let’s look at the first anecdote example to demonstrate how we could go from the attention-getter to the topic.

In July 2009, a high school girl named Alexa Longueira was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open manhole. This anecdote illustrates the problem that many people are facing in today’s world. We are so wired into our technology that we forget to see what’s going on around us—like a big hole in front of us.

In this example, the third sentence here explains that the attention-getter was an anecdote that illustrates a real issue. The fourth sentence then introduces the actual topic of the speech.

Let’s now examine how we can make the transition from the parable or fable attention-getter to the topic:

The ancient Greek writer Aesop told a fable about a boy who put his hand into a pitcher of filberts. The boy grabbed as many of the delicious nuts as he possibly could. But when he tried to pull them out, his hand wouldn’t fit through the neck of the pitcher because he was grasping so many filberts. Instead of dropping some of them so that his hand would fit, he burst into tears and cried about his predicament. The moral of the story? “Don’t try to do too much at once.” In today’s world, many of us are us are just like the boy putting his hand into the pitcher. We are constantly trying to grab so much or do so much that it prevents us from accomplishing our goals. I would like to show you three simple techniques to manage your time so that you don’t try to pull too many filberts from your pitcher.

In this example, we added three new sentences to the attention-getter to connect it to the speech topic.

Reasons to Listen

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important. We call this the “why should I care?” part of your speech because it tells your audience why the topic is directly important to them. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important.

People in today’s world are very busy, and they do not like their time wasted. Nothing is worse than having to sit through a speech that has nothing to do with you. Imagine sitting through a speech about a new software package you don’t own and you will never hear of again. How would you react to the speaker? Most of us would be pretty annoyed at having had our time wasted in this way. Obviously, this particular speaker didn’t do a great job of analyzing her or his audience if the audience isn’t going to use the software package—but even when speaking on a topic that is highly relevant to the audience, speakers often totally forget to explain how and why it is important.

Appearing Credible

The next part of a speech is not so much a specific “part” as an important characteristic that needs to be pervasive throughout your introduction and your entire speech. As a speaker, you want to be seen as credible (competent, trustworthy, and caring/having goodwill). As mentioned earlier in this chapter, credibility is ultimately a perception that is made by your audience. While your audience determines whether they perceive you as competent, trustworthy, and caring/having goodwill, there are some strategies you can employ to make yourself appear more credible.

First, to make yourself appear competent, you can either clearly explain to your audience why you are competent about a given subject or demonstrate your competence by showing that you have thoroughly researched a topic by including relevant references within your introduction. The first method of demonstrating competence—saying it directly—is only effective if you are actually a competent person on a given subject. If you are an undergraduate student and you are delivering a speech about the importance of string theory in physics, unless you are a prodigy of some kind, you are probably not a recognized expert on the subject. Conversely, if your number one hobby in life is collecting memorabilia about the Three Stooges, then you may be an expert about the Three Stooges. However, you would need to explain to your audience your passion for collecting Three Stooges memorabilia and how this has made you an expert on the topic.

If, on the other hand, you are not actually a recognized expert on a topic, you need to demonstrate that you have done your homework to become more knowledgeable than your audience about your topic. The easiest way to demonstrate your competence is through the use of appropriate references from leading thinkers and researchers on your topic. When you demonstrate to your audience that you have done your homework, they are more likely to view you as competent.

The second characteristic of credibility, trustworthiness, is a little more complicated than competence, for it ultimately relies on audience perceptions. One way to increase the likelihood that a speaker will be perceived as trustworthy is to use reputable sources. If you’re quoting Dr. John Smith, you need to explain who Dr. John Smith is so your audience will see the quotation as being more trustworthy. As speakers we can easily manipulate our sources into appearing more credible than they actually are, which would be unethical. When you are honest about your sources with your audience, they will trust you and your information more so than when you are ambiguous. The worst thing you can do is to out-and-out lie about information during your speech. Not only is lying highly unethical, but if you are caught lying, your audience will deem you untrustworthy and perceive everything you are saying as untrustworthy. Many speakers have attempted to lie to an audience because it will serve their own purposes or even because they believe their message is in their audience’s best interest, but lying is one of the fastest ways to turn off an audience and get them to distrust both the speaker and the message.

The third characteristic of credibility to establish during the introduction is the sense of caring/goodwill. While some unethical speakers can attempt to manipulate an audience’s perception that the speaker cares, ethical speakers truly do care about their audiences and have their audience’s best interests in mind while speaking. Often speakers must speak in front of audiences that may be hostile toward the speaker’s message. In these cases, it is very important for the speaker to explain that he or she really does believe her or his message is in the audience’s best interest. One way to show that you have your audience’s best interests in mind is to acknowledge disagreement from the start:

Today I’m going to talk about why I believe we should enforce stricter immigration laws in the United States. I realize that many of you will disagree with me on this topic. I used to believe that open immigration was a necessity for the United States to survive and thrive, but after researching this topic, I’ve changed my mind. While I may not change all of your minds today, I do ask that you listen with an open mind, set your personal feelings on this topic aside, and judge my arguments on their merits.

While clearly not all audience members will be open or receptive to opening their minds and listening to your arguments, by establishing that there is known disagreement, you are telling the audience that you understand their possible views and are not trying to attack their intellect or their opinions.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write your thesis statement before you even begin conducting research for your speech. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material. To help us understand thesis statements, we will first explore their basic functions and then discuss how to write a thesis statement.

Basic Functions of a Thesis Statement

A thesis statement helps your audience by letting them know “in a nutshell” what you are going to talk about. With a good thesis statement you will fulfill four basic functions: you express your specific purpose, provide a way to organize your main points, make your research more effective, and enhance your delivery.

Express Your Specific Purpose

To orient your audience, you need to be as clear as possible about your meaning. A strong thesis will prepare your audience effectively for the points that will follow. Here are two examples:

• “Today, I want to discuss academic cheating.” (weak example)
• “Today, I will clarify exactly what plagiarism is and give examples of its different types so that you can see how it leads to a loss of creative learning interaction.” (strong example)

The weak statement will probably give the impression that you have no clear position about your topic because you haven’t said what that position is. Additionally, the term “academic cheating” can refer to many behaviors—acquiring test questions ahead of time, copying answers, changing grades, or allowing others to do your coursework—so the specific topic of the speech is still not clear to the audience.

The strong statement not only specifies plagiarism but also states your specific concern (loss of creative learning interaction).

Provide a Way to Organize Your Main Points

A thesis statement should appear, almost verbatim, toward the end of the introduction to a speech. A thesis statement helps the audience get ready to listen to the arrangement of points that follow. Many speakers say that if they can create a strong thesis sentence, the rest of the speech tends to develop with relative ease. On the other hand, when the thesis statement is not very clear, creating a speech is an uphill battle.

When your thesis statement is sufficiently clear and decisive, you will know where you stand about your topic and where you intend to go with your speech. Having a clear thesis statement is especially important if you know a great deal about your topic or you have strong feelings about it. If this is the case for you, you need to know exactly what you are planning on talking about in order to fit within specified time limitations. Knowing where you are and where you are going is the entire point in establishing a thesis statement; it makes your speech much easier to prepare and to present.

Let’s say you have a fairly strong thesis statement, and that you’ve already brainstormed a list of information that you know about the topic. Chances are your list is too long and has no focus. Using your thesis statement, you can select only the information that (1) is directly related to the thesis and (2) can be arranged in a sequence that will make sense to the audience and will support the thesis. In essence, a strong thesis statement helps you keep useful information and weed out less useful information.

Make Your Research More Effective

If you begin your research with only a general topic in mind, you run the risk of spending hours reading mountains of excellent literature about your topic. However, mountains of literature do not always make coherent speeches. You may have little or no idea of how to tie your research all together, or even whether you should tie it together. If, on the other hand, you conduct your research with a clear thesis statement in mind, you will be better able to zero in only on material that directly relates to your chosen thesis statement. Let’s look at an example that illustrates this point:

Many traffic accidents involve drivers older than fifty-five.

While this statement may be true, you could find industrial, medical, insurance literature that can drone on ad infinitum about the details of all such accidents in just one year. Instead, focusing your thesis statement will help you narrow the scope of information you will be searching for while gathering information. Here’s an example of a more focused thesis statement:

Three factors contribute to most accidents involving drivers over fifty-five years of age: failing eyesight, slower reflexes, and rapidly changing traffic conditions.

This framing is somewhat better. This thesis statement at least provides three possible main points and some keywords for your electronic catalog search. However, if you want your audience to understand the context of older people at the wheel, consider something like:

Mature drivers over fifty-five years of age must cope with more challenging driving conditions than existed only one generation ago: more traffic moving at higher speeds, the increased imperative for quick driving decisions, and rapidly changing ramp and cloverleaf systems. Because of these challenges, I want my audience to believe that drivers over the age of sixty-five should be required to pass a driving test every five years.

This framing of the thesis provides some interesting choices. First, several terms need to be defined, and these definitions might function surprisingly well in setting the tone of the speech. Your definitions of words like “generation,” “quick driving decisions,” and “cloverleaf systems” could jolt your audience out of assumptions they have taken for granted as truth.

Second, the framing of the thesis provides you with a way to describe the specific changes as they have occurred between, say, 1970 and 2010. How much, and in what ways, have the volume and speed of traffic changed? Why are quick decisions more critical now? What is a “cloverleaf,” and how does any driver deal cognitively with exiting in the direction seemingly opposite to the desired one? Questions like this, suggested by your own thesis statement, can lead to a strong, memorable speech.

Enhance Your Delivery

When your thesis is not clear to you, your listeners will be even more clueless than you are—but if you have a good clear thesis statement, your speech becomes clear to your listeners. When you stand in front of your audience presenting your introduction, you can vocally emphasize the essence of your speech, expressed as your thesis statement. Many speakers pause for a half second, lower their vocal pitch slightly, slow down a little, and deliberately present the thesis statement, the one sentence that encapsulates its purpose. When this is done effectively, the purpose, intent, or main idea of a speech is driven home for an audience.

How to Write a Thesis Statement

Now that we’ve looked at why a thesis statement is crucial in a speech, let’s switch gears and talk about how we go about writing a solid thesis statement. A thesis statement is related to the general and specific purposes of a speech as we discussed them in Chapter 6 “Finding a Purpose and Selecting a Topic” .

Choose Your Topic

The first step in writing a good thesis statement was originally discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” when we discussed how to find topics. Once you have a general topic, you are ready to go to the second step of creating a thesis statement.

Narrow Your Topic

One of the hardest parts of writing a thesis statement is narrowing a speech from a broad topic to one that can be easily covered during a five- to ten-minute speech. While five to ten minutes may sound like a long time to new public speakers, the time flies by very quickly when you are speaking. You can easily run out of time if your topic is too broad. To ascertain if your topic is narrow enough for a specific time frame, ask yourself three questions.

First, is your thesis statement narrow or is it a broad overgeneralization of a topic? An overgeneralization occurs when we classify everyone in a specific group as having a specific characteristic. For example, a speaker’s thesis statement that “all members of the National Council of La Raza are militant” is an overgeneralization of all members of the organization. Furthermore, a speaker would have to correctly demonstrate that all members of the organization are militant for the thesis statement to be proven, which is a very difficult task since the National Council of La Raza consists of millions of Hispanic Americans. A more appropriate thesis related to this topic could be, “Since the creation of the National Council of La Raza [NCLR] in 1968, the NCLR has become increasingly militant in addressing the causes of Hispanics in the United States.”

The second question to ask yourself when narrowing a topic is whether your speech’s topic is one clear topic or multiple topics. A strong thesis statement consists of only a single topic. The following is an example of a thesis statement that contains too many topics: “Medical marijuana, prostitution, and gay marriage should all be legalized in the United States.” Not only are all three fairly broad, but you also have three completely unrelated topics thrown into a single thesis statement. Instead of a thesis statement that has multiple topics, limit yourself to only one topic. Here’s an example of a thesis statement examining only one topic: “Today we’re going to examine the legalization and regulation of the oldest profession in the state of Nevada.” In this case, we’re focusing our topic to how one state has handled the legalization and regulation of prostitution.

The last question a speaker should ask when making sure a topic is sufficiently narrow is whether the topic has direction. If your basic topic is too broad, you will never have a solid thesis statement or a coherent speech. For example, if you start off with the topic “Barack Obama is a role model for everyone,” what do you mean by this statement? Do you think President Obama is a role model because of his dedication to civic service? Do you think he’s a role model because he’s a good basketball player? Do you think he’s a good role model because he’s an excellent public speaker? When your topic is too broad, almost anything can become part of the topic. This ultimately leads to a lack of direction and coherence within the speech itself. To make a cleaner topic, a speaker needs to narrow her or his topic to one specific area. For example, you may want to examine why President Obama is a good speaker.

Put Your Topic into a Sentence

Once you’ve narrowed your topic to something that is reasonably manageable given the constraints placed on your speech, you can then formalize that topic as a complete sentence. For example, you could turn the topic of President Obama’s public speaking skills into the following sentence: “Because of his unique sense of lyricism and his well-developed presentational skills, President Barack Obama is a modern symbol of the power of public speaking.” Once you have a clear topic sentence, you can start tweaking the thesis statement to help set up the purpose of your speech.

Add Your Argument, Viewpoint, or Opinion

This function only applies if you are giving a speech to persuade. If your topic is informative, your job is to make sure that the thesis statement is nonargumentative and focuses on facts. For example, in the preceding thesis statement we have a couple of opinion-oriented terms that should be avoided for informative speeches: “unique sense,” “well-developed,” and “power.” All three of these terms are laced with an individual’s opinion, which is fine for a persuasive speech but not for an informative speech. For informative speeches, the goal of a thesis statement is to explain what the speech will be informing the audience about, not attempting to add the speaker’s opinion about the speech’s topic. For an informative speech, you could rewrite the thesis statement to read, “This speech is going to analyze Barack Obama’s use of lyricism in his speech, ‘A World That Stands as One,’ delivered July 2008 in Berlin.”

On the other hand, if your topic is persuasive, you want to make sure that your argument, viewpoint, or opinion is clearly indicated within the thesis statement. If you are going to argue that Barack Obama is a great speaker, then you should set up this argument within your thesis statement.

Use the Thesis Checklist

Once you have written a first draft of your thesis statement, you’re probably going to end up revising your thesis statement a number of times prior to delivering your actual speech. A thesis statement is something that is constantly tweaked until the speech is given. As your speech develops, often your thesis will need to be rewritten to whatever direction the speech itself has taken. We often start with a speech going in one direction, and find out through our research that we should have gone in a different direction. When you think you finally have a thesis statement that is good to go for your speech, take a second and make sure it adheres to the criteria shown in Table 9.1 “Thesis Checklist”

Table 9.1 Thesis Checklist

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered within your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the common characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Key Takeaways

• Linking the attention-getter to the speech topic is essential so that you maintain audience attention and so that the relevance of the attention-getter is clear to your audience.
• Establishing how your speech topic is relevant and important shows the audience why they should listen to your speech.
• To be an effective speaker, you should convey all three components of credibility, competence, trustworthiness, and caring/goodwill, by the content and delivery of your introduction.
• A clear thesis statement is essential to provide structure for a speaker and clarity for an audience.
• An effective preview identifies the specific main points that will be present in the speech body.
• Make a list of the attention-getting devices you might use to give a speech on the importance of recycling. Which do you think would be most effective? Why?
• Create a thesis statement for a speech related to the topic of collegiate athletics. Make sure that your thesis statement is narrow enough to be adequately covered in a five- to six-minute speech.
• Discuss with a partner three possible body points you could utilize for the speech on the topic of volunteerism.
• Fill out the introduction worksheet to help work through your introduction for your next speech. Please make sure that you answer all the questions clearly and concisely.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

Communication Studies

Utnif-ie summer camps.

• Speech Programs
• Debate Programs
• Getting Registered
• National Awards

UTNIF-IE Summer Camps: An Introduction to Writing Informative Speeches

• Eva Margarita, Curriculum Director for Speech
• 512-471-1957
• Brendon Bankey, Curriculum Director for Debate
• 512-471-1918

A Video Primer

Informative speeches.

An informative speech teaches the audience about something they do not know about, or gives the audience a new perspective on something they do know about. What constitutes a "good" informative topic is difficult to define, as informatives come in many different styles and types. You can write a technical or scientific informative, a general interest informative, info-tainment, etc. The type of informative speech you choose is entirely up to you and what is best suited to your personal interests and presentation needs.

The informative speech is an original, factual speech on a realistic subject. Visual aids often can be used to supplement and reinforce the message. Multiple sources should be used and cited in the development of the speech.

Here are a few tips that may help as you work through the construction of your presentation:

I. Before you begin to write

A. finding a topic.

If you do not already know what you would like to inform an audience about, you can find interesting topics for informative speaking in many places. Look in science magazines like Scientific American,  Discover, Popular Science, Psychology Today,  etc. Also, look in the science report in the  New York Times  on Tuesdays, the "Science and Technology" section in  The Economist , and the "Developments to Watch" section in  BusinessWeek . Also, check in engineering magazines like,  Machine Design  and  Mechanical Engineering . These are just a few ideas--there are plenty of other places to look for informative topics. New connections and interpretations in history, for example, sometimes make for very interesting subject material.

B. Researching the topic

1. Once you have selected a topic--before you attempt to figure out what approach you want to take--research!! Go to the digital and physical libraries, use computerized research databases, and look up your idea. Rack your brain for related words that your topic might be listed under. For example, if you're doing something on, say, ice-- don't limit your search to the word "ice." Look up words like "frozen water," "icebergs," etc. Look up any type of phrase or word that is even remotely related--the results may surprise you. Look for printed information about your topic. Check bibliographies and reference sections to identify names and titles of people who have done work on your topic. It may be the author or someone who was quoted in the article. Try contacting these people to get some information that they may have--ask them questions (this type of evidence is called a primary source). 

2. After you've found some materials, don't stop researching-- you need to read your sources and highlight, underline, block off (or something similar) information which is strong (could be statistics, an example, a statement about the significance of your topic, etc.) After this step is completed, you should know whether you're missing a piece of evidence that is crucial (e.g., you don't have a solid significance statement). If you're missing something, go back and do more research or get back on the phone to call more primary sources.

II. Writing the speech

A. the introductory section.

1. Begin with an anecdote or some other Attention-Getting-Device to grab your audience right off the bat. You need something that will make them sit up and will draw them into your speech.

2. Next, you need to add a significance statement-- the "somebody else who's really important thinks this is a big deal, too" statement. Sometimes you can find an article which states the significance in a very general way-- sometimes you may even be able to cite an authoritative person who knows something about your topic.

3. State your thesis explicitly.

4. Preview your structure. Forecast your main points and be very specific. For example, "First, we'll look at the development of trains; second, we'll focus on the current level of the technology; and, finally, we'll examine the plans that could revolutionize the industry and the implications they hold." If you can come up with a metaphor or analogy that will sum up the speech and that you can carry through each of the transitions--use it in the preview.

5. Last but not least--the wrap statement. You need a nice finish statement that helps you to move out of the preview and into the first point.

B. The body of the speech

In light of the fact that there are a million different types of informative topics, there are a million different types of organization you can use-- it all depends on the information you have on your topic. There's the "past-present-future," the "what it is-where we are with it-and where we might be going with it," the "what it is-how beneficial it is for us-what problems it poses," etc.

Refer to your public speaking instructor for possibilities. For example, you may choose a topical breakdown, or a spacial structure, or an investigative informative structure. Your instructor may have other suggestions.

C. The conclusion

In many respects, the conclusion is a mirror image of the introduction. At the end of the third area, you need to have some sort of wrap statement (as per usual), but this one needs to have some sense of finality (simply put--you need to let the audience know that this is the end of the information you have). Then, you need an opening line to get you into the conclusion section; this can either refer to the intro or analogy (if you pulled one throughout) or refer generally to the topic. You may want to restate your thesis explicitly, and follow it with a structural summary-- make sure you keep your tag phrases the same as in your preview. Finally, wrap up the whole speech. Preferably, you should tie this into the intro if you didn't do so with the opening line. Most of all in this wrap statement--make sure to pull out all the stops with the topic. Don't let your audience lose sight of its significance. If your ending isn't catchy, full of hope for a better world, etc., you could leave the audience wondering why they even bothered listening for the past several minutes!

For some example competition speeches from the American Forensic Association, see:

2019 AFA National Final Round videos:  https://cornerstone.lib.mnsu.edu/afa-niet-recordings/2019/informative-speaking

2018 AFA National Final Round videos:  https://cornerstone.lib.mnsu.edu/afa-niet-recordings/2018/informative-speaking

Have questions about the UTNIF?

Contact our Program Coordinator: 

Eric Lanning, 512-471-5518

[email protected]

Come work with some of the top coaches in forensics! Our staff represents the highest levels of competitive accomplishment and education. No matter your incoming level or your future competitive goals, we have the staff that can help you reach for your dreams, be they competitive, performative, or educational. Our staff includes not only former national finalists and champions at both the high school and collegiate levels, but coaches of multiple national champions.

Interested? Apply Now!

How to Write an Informative Speech in 12 Easy Steps

No votes yet

Public speaking isn’t everyone’s forte. Many people panic when asked to give a speech, whether it’s about a person or on a specific subject.

However, this mustn’t be your story or experience. With proper guidance, you can beat the anxiety and become a master communicator. In this short article, we’ll guide you on how to write a winning informative speech for your targeted audience. Let’s delve into the main issue – the critical steps involved in crafting one!

From novice to orator: 12 simple steps to write an effective informative speech

Choose an interesting topic

Your topic can break or make your speech. Take your time and choose a subject that interests you and your audience. This way, you’ll get everyone involved from start to end. Your topic should be relevant and captivating. For example, talking about the advantages of farming in a local farmer meeting can’t be as impactful as discussing the latest farming techniques.

If you have trouble choosing an updated and relevant subject, you can seek assistance from friends, family, or professionals. Quick speech writing services like FastEssay also have teams of qualified experts in different fields to help you generate ideas. You can place an order with them and get feedback quickly.

Do your research

It’s boring listening to a clueless speaker. Always remember that no audience is stupid. There are always individuals who are more connected, learned, curious, or informed than you are. Respect them by carrying out thorough research before writing and delivering your speech. 

Strive to be ahead of the curve by reading the latest publications on your subject. It wouldn’t hurt to explore fringe or emerging issues in your topic as well.

Create a clear and concise thesis statement

A thesis statement is like a roadmap that guides your speech. It shows the audience your stand on the topic and what to expect, plus it guides your footsteps as you deliver the speech.

Don’t gamble with it because your audience will hold you accountable. Instead, give yourself enough time to write a thesis that resonates with you. Remember, your job is to inform your audience and persuade them to join you.

Adopt a clear outline

A good speech must have an introduction, body, and conclusion. There’s no shortcut to this. 

Know what you’ll include in each section and follow them in chronological order. If you write an informative speech outline that starts with a conclusion and ends with body points, it will be awkward. Stick to the basic structure whether delivering a formal or informal speech.

Start with an attention-grabbing intro

Your introduction can make you win or lose the audience. Some speakers use alarmist statements while others opt for utopian imaginations. Still, others prefer deafening silence, the kind that sends the entire crowd into eerie suspense. Whichever the technique, use it to grab your audience’s attention if you’re to deliver an engaging speech.

Support your points with evidence

We’re talking about an informative speech here, not public speaking at political rallies. While a politician can get away with anything through manipulation or cunning, you can’t do so when delivering informative speeches. You must provide logical points and support them with evidence. Your arguments must also flow and connect seamlessly.

Incorporate stories and anecdotes

It doesn’t matter how informative your speech is if it’s boring. We’ve seen people sleep during some of the most important speeches. This isn’t a unique problem.

However, good orators know when to introduce a short story, proper anecdote, or visual effect to awaken the audience. Give them something to laugh at, be excited about, or even frown upon. The objective is to keep them alert and engaged.

Use simple language

Your objective is to be understood, not revered. While using jargon can earn you respect in some instances, it’s often likely to backfire. In fact, many people consider the use of complex language a showoff. Don’t allow your audience to judge you in the pursuit of self-gratification. Make your speech memorable, but not by using big words.

Use emotional devices

Studies have shown that people respond better to emotions than anything else. So when you write an informative speech, incorporate vivid imagery and powerful metaphors that can deeply connect with the audience. A good example is to share a personal story that evokes people’s empathy. They’ll likely relate to it and get inspired.

Practice delivering your speech

Public speaking has numerous risks, especially when you’re doing it for the first time. For instance, you may expect a lively audience but end up with a dead one. You may plan for an hour’s speech and finish in 10 minutes, or tell a “funny” story that no one laughs at. That’s why it’s important to rehearse your speech before delivery. This helps improve your delivery and timing and creates various scenarios for countering negative responses.

Create a memorable conclusion

How you finish your speech is just as important as how you start it. The conclusion is an opportunity to reinforce your main points. You should treat it like the only thing your audience will remember; a punchline in a comedy show. To write a conclusion for an informative speech, include only your main points. If possible, reframe them in a new, exciting way.

Seek feedback

Real growth comes from small continuous improvements – the principle of Kaizen. You should seek feedback from reliable friends, relatives, and professionals to refine your speech and make it more effective.

The importance of writing an informative speech

Why write a good informative speech? There are many motivations for this:

To educate and inform the masses

To inspire and motivate

To elevate your status and authority on a subject

To help build credibility and trust

To stimulate critical thinking

To help raise awareness about important issues

To enhance communication skills, especially public speaking

It’s all about a solid thesis statement and a punchline

Writing a great informative speech can be both involving and demanding. However, with the right guidance, even novices can be successful.

The 12 steps and examples included in the article can be a good starting point. While the format is flexible, you should include a solid thesis statement and a powerful punchline for maximum impact.

Disclaimer: this article includes a paid product promotion.

Should I Use Notes, Memorize My Talk, or What?

How to Give Talks as a Software Developer: A Closer Look

3 Public Speaking Strategies for Environmental Conservationists

Please log in to save materials. Log in

• Informative Speech
• Presentation
• Presentational Speaking
• Public Speaking
• Public Speaking Skills

Education Standards

Aasl 21st century learner standards 2007.

Learning Domain: Knowledge Sharing and Civic Engagement

Standard: Use writing and speaking skills to communicate new understandings effectively.

Standard: Demonstrate leadership and confidence by presenting ideas to others in both formal and informal situations.

Standard: Use knowledge and information skills and dispositions to engage in public conversation and debate around issues of common concern.

Standard: Contribute to the exchange of ideas within and beyond the learning community.

How to Write an Informative Speech

This module features a step-by-step process to create an informative speech. It provides concise instructions supported by topical learning resources (textbook chapters, short online articles, brief videos).

How to Create a Speech Your Audience Cares About

So, you've been tasked with creating an informative speech. How do you do that? Just follow these step-by-step instructions.

Step 1: Analyze Your Audience

Before you begin writing your speech, you should analyze the audience of that speech.  After all, every effective speech is crafted with it's real audience in mind.  When you tailor your speech to your real audience, you give yourself the best opportunity to meet your specific purpose - your goal for your audience.  When analyzing your audience, ask yourself these questions:

• Who will hear/see my message?  
• What are their backgrounds?  
• What do they have in common?  
• Where are their areas of difference?  
• What do they already know about my topic?
• What new information might they find useful?
• How can I connect my speech to my audience members' real lives?

The answers to these questions will help you write a speech that has maximum positive impact.  For even more techniques about connecting to your real audience, read the article  "Common Speaker Pitfalls"  by  Craig Valentine  in  Toastmasters Magazine.

How to Write the Body of Your Speech

Step 2: write your speech body.

"Wait, shouldn't I start with the introduction?" you might ask yourself.

No.  Not unless you are a fan of doing extra, repetitive, unnecessary work.  Are you?  I'm not. :)

While an introduction comes first in your speech (and your outline), you need to know what you're introducing before you can write it.  How can you introduce the content of your speech if you haven't written that content yet?  Sure, you can guess, but one of two things will likely happen:

• You'll guess wrong, and your introduction won't match your speech body when you finally write it.  Then you'll have to either fix it (creating extra work for you), or stick with a disjointed speech that is difficult for the audience to follow.  Neither of these are great options.
• You'll be so worried about making the mistake above that you will force the body of your speech to match the introduction, even when your initial plan isn't the most effective one.  Then, when you do a peer feedback activity in class, you'll get advice from a classmate in which s/he will recommend that you change the introduction and the speech body to make sense (which, again, is more extra work for you).

To Read: 

Save yourself the time and the hassle and write your speech body (approx. 80% of your speech content) first.  How do you do this?  Read  chapter 10, "Creating the Body of a Speech"  in Stand Up, Speak Out: The Ethics and Practice of Public Speaking.

How to Transition Between Your Main Points

You decided on the main points of your speech body.  Good!

You developed those main points with subpoints.  Excellent!

Those subpoints include some combination of examples, definitions, statistics, and testimony to help your audience understand your ideas.  Rock on!

Now you need to tie everything together so your speech body flows logically, which will help your audience follow your speech. Your textbook explained transitions in chapter 10 , but they can be a tricky concept to grasp without an example.  

To Watch: 

Watch this short student speaker video montage to clarify how presenters use transitions to help clarify the organization of their speech body:

Click here for captioned version

How to Write the Introduction to a Speech

You did it!  You wrote the speech body which means you completed about 80% of the speech writing process.  Nice work :)  Only a bit left to do.

Step 3: Write Your Introduction

Now that you have a speech body, you can introduce it to your audience.  Effective introductions intrigue and entice the audience into listening to your message.  They also lay out an organizational plan to help the audience follow your train of thought.  Effective introductions include five important elements to accomplish this goal:

• Attention-getter
• Purpose statement -  I tend to refer to this as a "topic statement"
• Establishment of credibility
• Audience connection
• Main idea preview -  I sometimes refer to this as a "thesis statement preview"

To learn about each of these elements, read  chapter 9 "Introductions Matter: How to Begin a Speech Effectively"  in Stand Up, Speak Out: The Ethics and Practice of Public Speaking.

How to Capture the Audience's Attention

The attention-getter is the most important part of the introduction because it convinces your audience to listen to the rest of your speech.  If you can't catch the audience's attention from the very beginning, getting them to listen to your message later in the speech will be extremely difficult.

Tips for success:

• The attention-getter requires a lot of creativity.  If you get stuck while trying to write it, move on to the easier elements in the intro (topic statement, thesis statement) then circle back around.
• Brainstorm by running through the list of attention-getting devices and consider how you might use them in your speech (ex: "What interesting brief story could I tell about my topic?"  "What thought-provoking question could I ask my audience relating to my topic?"  "What presentation aid could I show to illustrate my topic in a unique way?")
• Don't go with the first attention-getter you think of.  Write down a list of possible ideas (5 - 10) and give yourself time to analyze, refine, and improve them before you commit to one. 
• Don't be afraid to replace your attention-getter with a better one if you have an "aha" moment!

Want some examples of attention-getters?  

Watch this student-produced montage from a variety of public speeches: Click here for captioned version

How to Establish Your Credibility

In addition to convincing the audience to listen to your speech (the attention-getter), you also need to convince them to trust you and the information you're sharing with them.  One way you establish your credibility is nonverbal - how you dress, your posture, eye contact, etc.  Another way is verbal - tell your audience explicitly why they should believe you in a sentence or two in the introduction.

• Do you have personal experience  with your topic?  If so, briefly explain that experience.
• Did your research your topic using credible sources?  If so, briefly preview those.

You will continue to build your credibility throughout the speech body, but mentioning it in the introduction helps the audience trust you from the very beginning of your speech.  

Want to see how real speakers establish their credibility?  Check out this student speaker montage: Click here for captioned version

How to Write the Conclusion of a Speech

Step 4: write your conclusion.

The conclusion of your speech is the shortest part - around 5% - 10% of your total speech length.  Even though it's a small section, it's a powerful one because it helps you reinforce your message for your audience for lasting impact.  An effective conclusion has three specific elements:

Clearly signal the end of your speech by reviewing your topic

• Your textbook authors label this a thesis statement review
• Use a concluding statement at the very beginning of your conclusion.  Common concluding statements include "In conclusion..." "To close..." "Let's review" "To sum it up..." etc.  
• Then add in a reminder of your topic.  For example, "To review, today we learned how to create a natural deodorant from common kitchen products" 

Review your main points

• You may hear me call this a thesis review, because that's how I was trained.  
• I'm trying to switch to the phrasing "main point review" instead to reduce confusion.

End with a concluding device

• I often refer to this as a final thought or memorable ending.
• In a persuasive speech, I'm looking for a clear call to action.  

What are your options for concluding devices?  Read chapter 11, "Concluding with Power,"  in Stand Up, Speak Out: The Ethics and Practice of Public Speaking.

How to Choose the Right Concluding Device

Your concluding device (aka, final thought or memorable ending) is going to be different in an informative speech than it is for a persuasive speech.  

• In an informative speech, you'll leave your audience with a residual message.  You won't ask them to do anything, because doing something is inherently persuasive and thus out of line with your general and specific purpose.
• In a persuasive speech, you will provide a call to action.  

So what's the difference?  Read  the article "How to End a Speech" by Lisa B. Marshall  to find out.

That's it! You just wrote your informative speech. Congratulations :)

Now it's time to create a set of speaking notes, select your presentation aids, rehearse your speech, and present with confidence! Stay tuned for future modules which will cover these topics.

Version History

• How to Cite
• Language & Lit
• Rhyme & Rhythm
• The Rewrite
• Search Glass

How to Write an Introduction for an Informative Speech

Writing the introduction for an informative speech is your chance to either grab the audience’s attention, and hopefully maintain it for the duration of the topic, or lose them and have the speech flail off into the land of sleepy crickets. To write a successful introduction, you will be required to have a commanding knowledge of the subject matter and the ability to use words to create a visual aid for the speaker.

Use everything you know

Know your audience. This is important to writing an introduction because depending on the group receiving the speech, the introduction will need to be tailored to their specific understanding. If your introduction is over their heads, you’ll lose them, and if your beginning is too elementary, you’ll lose them as well. For example, you could write about the three different types of Earth-fault boundaries in an introduction to a group of geologists, but you’d only write about the San Andreas Fault to a group of high school students.

Brainstorm for ideas. Think about the subject of the speech and write down several of the most interesting things about it. Include factual elements on the topic that might move the audience emotionally. Write something that will make them sit up in their seats and pay attention to everything that follows. Humor is good. Use it if you can, but remember you are not writing a stand-up comedy routine.

Get the audience involved. Write a question into the introduction that requires the group to participate. Have them raise their hands by asking a "yes" or "no" question. For example, "How many people in this room have used a public restroom?" This question might be perfect for an informative speech on communicable bathroom diseases.

Write in the active voice so the speaker will speak in the active voice. A good example is, "Ted threw the ball." Don’t write, "The ball was thrown by Ted." Use strong and vivid words that will create lasting images in the listener’s minds. Be clear and concise and remember the types of words used to convey an introduction are just as important as how the introduction is delivered by the speaker.

Write the conclusion of the introduction to easily flow into the body of the speech. If the speaker has an easy transition into his speech, the audience will easily follow him into the next topic. Include in the introduction, a list of topics the speaker will be discussing during the rest of the speech.

Things You'll Need

Shane Montgomery is a 16-year veteran writer with more than 700 articles published on wire services and in small market publications across the country. He worked as the editor or managing editor for more than 300 issues of four magazines and two newspapers.

Informative Speech

Informative Speech Outline

Informative Speech Outline - Format, Writing Steps, and Examples

People also read

Informative Speech Writing - A Complete Guide

Good Informative Speech Topics & Ideas

Collection of Ideas and ‘How To’ Demonstrative Speech Topics

10+ Informative Speech Examples - Get Inspiration For Any Type

Understanding Different Types of Informative Speeches with Examples

Are you tasked with delivering an informative speech but don’t know how to begin? You're in the right place! 

This type of speech aims to inform and educate the audience about a particular topic. It conveys knowledge about that topic in a systematic and logical way, ensuring that the audience gets the intended points comprehensively. 

So, how do you prepare for your speech? Here’s the answer: crafting an effective informative speech begins with a well-structured outline. 

In this guide, we'll walk you through the process of creating an informative speech outline, step by step. Plus, you’ll get some amazing informative speech outline examples to inspire you. 

Let’s get into it!

• 1. What is an Informative Speech Outline?
• 2. How to Write an Informative Speech Outline?
• 3. Informative Speech Outline Examples

What is an Informative Speech Outline?

An informative speech outline is like a roadmap for your presentation. It's a structured plan that helps you organize your thoughts and information in a clear and logical manner.

Here's what an informative speech outline does:

• Organizes Your Ideas: It helps you arrange your thoughts and ideas in a logical order, making it easier for your audience to follow your presentation.
• Ensures Clarity: An outline ensures that your speech is clear and easy to understand. It prevents you from jumping from one point to another without a clear path.
• Saves Time: With a well-structured outline, you'll spend less time searching for what to say next during your speech. It's your cheat sheet.
• Keeps Your Audience Engaged: A well-organized outline keeps your audience engaged and focused on your message. It's the key to a successful presentation.
• Aids Memorization: Having a structured outline can help you remember key points and maintain a confident delivery.

How to Write an Informative Speech Outline?

Writing a helpful speech outline is not so difficult if you know what to do. Here are 4 simple steps to craft a perfect informative outline. 

Step 1: Choose an Engaging Topic

Selecting the right topic is the foundation of a compelling, informative speech. Choose unique and novel informative speech topics that can turn into an engaging speech. 

Here's how to do it:

• Consider Your Audience: Think about the interests, knowledge, and expectations of your audience. What would they find interesting and relevant?
• Choose Your Expertise: Opt for a topic you're passionate about or knowledgeable in. Your enthusiasm will shine through in your presentation.
• Narrow It Down: Avoid broad subjects. Instead, focus on a specific aspect of the topic to keep your speech manageable and engaging.

With these tips in mind, you can find a great topic for your speech.

Step 2: Conduct Some Research

Now that you have your topic, it's time to gather the necessary information. You need to do thorough research and collect some credible information necessary for the audience to understand your topic.

Moreover, understand the types of informative speeches and always keep the main purpose of your speech in mind. That is, to inform, educate, or teach. This will help you to avoid irrelevant information and stay focused on your goal.

Step 3: Structure Your Information

Now that you have the required information to make a good speech, you need to organize it logically. This is where the outlining comes in! 

The basic speech format consists of these essential elements:

Moreover, there are two different ways to write your outline: 

• The complete sentence format 
• The key points format

In the complete sentence outline , you write full sentences to indicate each point and help you check the organization and content of the speech. 

In the key points format, you just note down the key points and phrases that help you remember what you should include in your speech.

Step 4: Review and Revise

Finally, once you've created your initial informative speech outline, you need to review and revise it. 

Here's how to go about it:

• Ensure Clarity: Review your outline to ensure that your main points and supporting details are clear and easy to understand. 
• Verify Logical Sequence: Double-check the order of your points and transitions. Ensure that the flow of your speech is logical and that your audience can follow it easily.
• Eliminate Redundancy: Remove any redundant or repetitive information. Keep your outline concise and to the point. 
• Time Yourself: Estimate how long it will take to deliver your speech. Ensure it fits within the allotted time frame, whether it's a few minutes or an hour.
• Get Feedback: Share your outline with a friend, family member, or colleague and ask for their input. Fresh eyes can provide valuable suggestions for improvement.

Follow these basic steps and write a compelling speech that gives complete knowledge about the topic. Here is a sample outline example that will help you better understand how to craft an informative speech outline.

Informative Speech Outline Format

Informative Speech Outline Examples

Let’s explore a few example outlines to help you visualize an informative speech outline. These examples illustrate the outlines for different topics and subjects.

Mental Health Informative Speech Outline

Stress Informative Speech Outline

Social Media Informative Speech Outline

Informative Speech Outline Template

Informative Speech Outline Sample

To sum it up,

Creating an effective outline is your pathway to delivering an impactful, organized, and engaging speech. Making an outline for your speech ensures that your message shines through with clarity and purpose. 

With the help of the steps and examples given above, you will be able to create a well-structured outline for your informative speech. So go ahead and deliver an engaging informative speech with the help of outlines.

Moreover, if you're passionate about public speaking but find speech writing a tedious task, your worries can now take a back seat. At MyPerfectWords.com , we offer a convenient solution.

Our essay writing service is dedicated to providing you with top-notch content, ensuring you get the results you desire. 

So, why wait? Buy Speech today and elevate your public speaking game.

Write Essay Within 60 Seconds!

Cathy has been been working as an author on our platform for over five years now. She has a Masters degree in mass communication and is well-versed in the art of writing. Cathy is a professional who takes her work seriously and is widely appreciated by clients for her excellent writing skills.

Paper Due? Why Suffer? That’s our Job!

Keep reading

15 Informative Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• May 13, 2024

Table of Contents

A good informative speech is one of the most effective tools in a speaker’s arsenal. But with so many potential topics out there, it can be tough to know where to start. That’s why we’ve compiled 15 informative speech examples to help you find your perfect subject. Whether you’re unearthing secrets from history for your listeners or delving into future technologies, informative speeches can prove to be the recipe for the perfect talk.

But crafting an effective informative speech is about more than just picking a topic. You have to research topics, put your thoughts in order, and speak up clearly and confidently. In this post, we’ll explore strategies for each step of the process, so you can create a speech that informs, engages, and makes a lasting impact on your listeners. Let’s get started.

15 Informative Speech Examples

If you’re looking for some inspiration for your next informative speech, look no further. Below are 15 examples of informative speech topics that are sure to engage and educate your audience.

• The history and evolution of social media platforms
• The benefits and drawbacks of renewable energy sources
• The impact of sleep deprivation on mental and physical health
• The role of emotional intelligence in personal and professional success
• The science behind climate change and its potential consequences
• The importance of financial literacy for young adults
• The influence of artificial intelligence on various industries
• The benefits of regular exercise and a balanced diet
• The history and cultural significance of a specific art form or genre
• The impact of technology on interpersonal communication
• The psychology behind procrastination and effective strategies to overcome it
• The role of diversity and inclusion in fostering innovation and creativity
• The importance of mental health awareness and resources for students
• The future of space exploration and its potential benefits for humanity
• The impact of globalization on local economies and cultures

These topics cover a wide range of subjects, from technology and science to psychology and culture. By choosing one of these informative speech examples, you’ll have plenty of material to work with to create an engaging and educational presentation.

Remember, the key to a successful informative speech is to choose a topic that you’re passionate about and that will resonate with your audience. Do your research, organize your thoughts, and practice your delivery to ensure that your message comes across loud and clear.

What Is an Informative Speech?

If you’ve ever been to a conference or seminar, chances are you’ve heard an informative speech. But what exactly is an informative speech? Simply put, it’s a type of speech designed to educate the audience on a particular topic. The goal is to provide interesting and useful information, ensuring the audience walks away with new knowledge or insights. Unlike persuasive speeches that aim to convince the audience of a viewpoint, informative speeches focus on explaining a subject clearly and objectively.

Types of Informative Speeches

Informative speeches come in various forms, each with its own purpose. The most common types are definition, explanation, description, and demonstration speeches. Depending on the objective, an informative speech can take on different structures and styles.

For example, a definition speech aims to explain a concept or term, while a demonstration speech shows the audience how to perform a task or process. An explanatory speech, on the other hand, provides a detailed account of a complex subject, breaking it down into digestible parts.

Purpose of Informative Speeches

At its core, the purpose of an informative speech is to share knowledge with the audience. These speeches are characterized by their fact-based, non-persuasive nature. The focus is on delivering information in an engaging and accessible way.

A well-crafted informative speech not only educates but also sparks curiosity and encourages further learning. By dedicating yourself to providing valuable information and appealing to your audience’s interests, you can succeed as an informative speaker.

Strategies for Selecting an Informative Speech Topic

Choosing the right topic is crucial for an effective informative speech. You want a subject that is not only interesting to you but also relevant and engaging for your audience. Consider their knowledge level, background, and expectations when selecting your topic.

One strategy is to focus on a subject you’re passionate about or have expertise in. This allows you to speak with authority and enthusiasm, making your speech more compelling. Another approach is to address current events or trending topics that are on people’s minds.

When brainstorming potential topics, consider your speech’s purpose and the type of informative speech you want to deliver. Is your goal to define a concept, explain a process, describe an event, or demonstrate a skill? Answering these questions will help guide your topic selection.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

How to Write an Informative Speech

Now that you’ve selected your topic, it’s time to start writing your informative speech. The key to a successful speech is thorough preparation and a clear, organized structure. Let’s break down the steps involved in crafting an engaging and informative presentation.

Researching Your Topic

Before you start writing, it’s essential to conduct thorough research on your topic. Gather facts, statistics, examples, and other supporting information for your informative speech. These things will help you explain and clarify the subject matter to your audience.

As you research, use reliable sources such as academic journals, reputable websites, and expert opinions to ensure the accuracy and credibility of your information. Take notes and organize your findings in a way that makes sense for your speech’s structure.

Structuring Your Speech

A typical informative speech structure includes three main parts, namely, an introduction, body, and conclusion. The introduction should grab the audience’s attention, establish your credibility , and preview the main points you’ll cover.

The body of your speech is where you’ll present your main points and supporting evidence. Use clear transitions between each point to maintain a logical flow. The conclusion should summarize your key takeaways and leave a lasting impression on your audience.

Outlining Your Speech

Creating an outline is a crucial step in organizing your thoughts and ensuring a coherent flow of information. Start by listing your main points and then add subpoints and supporting details for each section.

A well-structured outline will serve as a roadmap for your speech, keeping you on track and helping you stay focused on your key messages. It also makes the writing process more efficient and less overwhelming.

Writing Your Draft

With your outline in hand, it’s time to start writing your draft. Focus on presenting information clearly and concisely, using simple language and avoiding jargon. Provide examples and analogies throughout your informative speech in order to illustrate complex ideas and make them more relatable to your audience.

As you write, keep your audience in mind and tailor your language and examples to their level of understanding. Use transitions to link your ideas and maintain a smooth flow throughout the speech.

Editing and Revising

Once you’ve completed your draft, take the time to edit and revise your speech. First, check for clarity, accuracy, and logical organization. Then, eliminate unnecessary details, repetition, and filler words.

Read your speech aloud to identify any awkward phrasing or unclear passages. Lastly, seek feedback from others and be open to making changes based on their suggestions. Remember, the goal is to create a polished and effective informative speech.

Delivering an Informative Speech

You’ve written a fantastic informative speech, but now comes the real challenge: delivering it effectively. The way you present your speech can make all the difference in engaging your audience and ensuring they retain the information you’re sharing.

Practicing Your Speech

Practice makes perfect, and this couldn’t be more true when it comes to public speaking. Rehearse your speech multiple times to build confidence and familiarity with the content. Practice in front of a mirror, family members, or friends to get comfortable with your delivery.

As you practice, focus on your pacing, intonation, and body language. Aim for a conversational tone and maintain eye contact with your audience. The more you practice, the more natural and engaging your delivery will become.

Using Visual Aids

Visual aids such as slides, charts, or props can enhance your informative speech by making complex information more accessible and engaging. When utilized in your informative speech, they can help illustrate key points, provide visual examples, and break up the monotony of a purely verbal presentation.

Of course, it’s important to ensure your visuals are clear, relevant, and easy to understand. Otherwise, they may end up obscuring your points instead of clarifying them. In light of this, avoid cluttering your slides with too much text or overwhelming your audience with too many visuals. Use them strategically to support your message, not distract from it.

Engaging Your Audience

Engaging your audience is crucial for a successful informative speech. Use rhetorical questions, anecdotes, or interactive elements to keep them involved and attentive. Encourage participation, if appropriate, and maintain a conversational tone to create a connection with your listeners.

Pay attention to your audience’s reactions and adapt your delivery accordingly. If you sense confusion or disinterest, try rephrasing your points or providing additional examples to clarify your message. Remember, your goal is to educate and inspire your audience, so keep them at the forefront of your mind throughout your speech.

Handling Nerves

It’s normal to feel nervous before and during a speech, but there are strategies to help you manage those nerves . Take deep breaths, visualize success, and focus on your message rather than your anxiety. Remember, your audience wants you to succeed, and a little nervousness can actually enhance your performance by showing enthusiasm and authenticity.

If you find yourself getting overwhelmed, take a moment to pause, collect your thoughts, and regain your composure. Smile, make eye contact, and remind yourself that you’ve prepared thoroughly and have valuable information to share.

Common Mistakes to Avoid

To deliver an effective informative speech, it’s important to be aware of common pitfalls and mistakes. One of the biggest errors is overloading your audience with too much information. Remember, less is often more when it comes to public speaking.

Another mistake is failing to organize your content logically or using complex jargon without explanation. Make sure your speech has a clear structure and that you’re explaining any technical terms or concepts in a way that your audience can understand.

Finally, don’t neglect the importance of practice and preparation. Winging it or relying too heavily on notes can lead to a disjointed and unengaging speech. Take the time to rehearse, refine your delivery, and internalize your key points.

By avoiding these common mistakes and focusing on the strategies we’ve discussed, you’ll be well on your way to delivering an informative speech that educates, engages, and inspires your audience.

Tips for Delivering a Compelling Informative Speech

Once you’ve chosen your topic and done your research, it’s time to focus on delivering a compelling speech. Here are a few tips to keep in mind:

• Start with a strong attention-grabbing opening that draws your audience in and sets the tone for your speech.
• Use clear, concise language and avoid jargon or technical terms that your audience may not understand.
• Incorporate storytelling, examples, and anecdotes to make your points more relatable and memorable.
• Use visual aids , such as slides or props, to enhance your message and keep your audience engaged.
• Practice your delivery and timing to ensure that you stay within your allotted time and maintain a natural, conversational tone.

By following these tips and choosing a topic that you’re passionate about, you’ll be well on your way to delivering an informative speech that educates and inspires your audience.

Free Download: 6 Proven Steps to Book More Paid Speaking Gigs in 2024​

Download our 18-page guide and start booking more paid speaking gigs today!

20 Bonus Topics for Informative Speeches

In case the informative speech examples above didn’t pique your interest, we have several more for you to consider. Ranging from topics like science and technology to history and education, these 20 topics are perfect for your next presentation.

• The history and development of virtual reality technology
• The benefits and challenges of remote work
• The science behind the formation of hurricanes and tornadoes
• The impact of social media on political campaigns and elections
• The importance of sustainable fashion and its environmental benefits
• The role of emotional support animals in mental health treatment
• The history and cultural significance of a specific cuisine or dish
• The impact of plastic pollution on marine ecosystems
• The benefits and risks of gene editing technology
• The psychology behind conspiracy theories and their spread online
• The importance of digital privacy and data security in the modern age
• The role of music therapy in healthcare and wellness
• The impact of deforestation on biodiversity and climate change
• The history and evolution of a specific sport or athletic event
• The benefits and challenges of alternative education models
• The science behind the human immune system and how vaccines work
• The impact of mass incarceration on communities and families
• The role of storytelling in preserving cultural heritage and traditions
• The importance of financial planning for retirement and old age
• The impact of urban agriculture on food security and community development

Choosing a Topic That Resonates With Your Audience

When selecting a topic for your informative speech, it’s important to consider your audience and what will resonate with them. Think about their interests, backgrounds, and knowledge levels, and choose a topic that will be both informative and engaging.

For example, if you’re speaking to a group of high school students, you may want to choose a topic that relates to their experiences or concerns, such as the impact of social media on mental health or the importance of financial literacy for young adults. If you’re speaking to a group of business professionals, you may want to focus on topics related to industry trends, leadership strategies, or emerging technologies.

By choosing a topic that resonates with your audience, you’ll be more likely to capture their attention and keep them engaged throughout your speech. And remember, even if you’re not an expert on the topic, you can still deliver an informative and engaging speech by doing your research and presenting the information in a clear and accessible way.

FAQs on Informative Speech Examples

What is an example of informative speech.

An example includes breaking down the impacts of climate change, detailing causes, effects, and potential solutions.

What are the 3 types of informative speeches?

The three main types are explanatory (breaks down complex topics), descriptive (paints a picture with words), and demonstrative (shows how to do something).

What are the 5 useful topics of an informative speech?

Top picks include technology advances, mental health awareness, environmental conservation efforts, cultural diversity appreciation, and breakthroughs in medical research.

What is an effective informative speech?

An effective one delivers clear info on a specific topic that educates listeners without overwhelming them. It’s well-researched and engaging.

Informative speech examples are everywhere, if you know where to look. From TED Talks to classroom lectures, there’s no shortage of inspiration for your next presentation. All you have to do is find a topic that lights your fire while engaging your audience.

Remember, a great informative speech is all about clarity, organization, and engagement. By following the tips and examples we’ve covered, you’ll be well on your way to delivering an informative speech that educates, enlightens, and leaves a lasting impression. So go ahead, pick your topic, and start crafting your own informative speech today!

• Last Updated: May 9, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

Informative Speech

As a speaker, you’re given a special role. You’ve been given the power for your voice to be heard. For those who deliver an informative speech, this role can come as a challenge. Not only do you have to write a speech , but you also need to deliver it well. Of course, there’s also the challenge of making your speech interesting enough to capture the attention of your audience.

What Is an Informative Speech? An informative speech is a type of speech designed to educate the audience on a particular topic. It aims to provide interesting and useful information, ensuring the audience gains new knowledge or insights. Unlike persuasive speeches that seek to convince the audience of a particular viewpoint, informative speeches focus on explaining a subject matter clearly and objectively, without trying to influence the audience’s opinions or beliefs.

Download Informative Speech Bundle

An informative speech must be made memorable for it to be effective. Check out these examples and outlines of speeches that have tried to do just that. If they succeeded or failed, you’ll be the judge of that. Take what works and replicate it in your own speech drafts.

Informative Speech Format

Introduction.

Attention Getter : Start with a hook to grab the audience’s attention. This could be a surprising fact, an intriguing question, or a relevant story. Purpose Statement : Clearly state the purpose of your speech. This tells the audience exactly what they will learn. Preview : Briefly outline the main points you will cover. This gives the audience a roadmap of your speech.

First Main Point : Introduce your first key point. Support this point with evidence, such as data, examples, or expert quotes. Explain how this information is relevant to your topic. Second Main Point : Follow the same format as the first point, presenting new information and supporting evidence. Third Main Point : Continue with the format, ensuring each point is distinct and contributes to your overall topic. Remember to transition smoothly between points to maintain the flow of your speech.

Summary : Briefly recap the main points you’ve covered. This reinforces the information for the audience. Closing Statement : Conclude with a strong closing statement. You can reiterate the importance of the topic, share a concluding thought, or call to action if relevant.

Example of Informative Speech

The Impact of Technology on Society Good morning, everyone. Today, I am excited to delve into a topic that affects us all profoundly: the impact of technology on society. From the way we communicate to how we work and learn, technology has transformed every facet of our lives. But what does this mean for us as a society? Let’s explore this together. Imagine a world without smartphones, social media, or the internet. It’s hard, isn’t it? These technologies have become so integral to our daily lives that living without them seems almost unthinkable. My aim today is to shed light on both the positive and negative effects of technological advancements on our societal structures, behaviors, and relationships. We will explore three main areas: communication, privacy, and education. Technology has revolutionized the way we communicate. Social media platforms have made it easier than ever to stay connected with loved ones around the globe. While this keeps relationships alive across distances, it also raises questions about the depth and quality of these connections. The digital age has brought about significant concerns regarding privacy. Personal information is often collected by companies for targeted advertising, sometimes without explicit consent. This practice has led to a global conversation about the rights to privacy and the need for stricter regulations to protect personal information. Technology has transformed the educational landscape. Online learning platforms and digital textbooks make education more accessible than ever. However, this shift also presents challenges, such as the digital divide, where not all students have equal access to technology. In conclusion, technology’s impact on society is multifaceted, influencing our communication, privacy, and education. While it offers unprecedented opportunities for growth and connectivity, it also presents significant challenges that we must address. As we navigate this digital age, let us embrace the benefits of technology while also being mindful of its implications. By doing so, we can ensure that technological advancements serve to enhance, rather than diminish, the quality of our societal fabric. Thank you for your attention, and I look forward to any questions you might have.

Good Topics for Informative Speech with Samples

• Climate Change: Discuss the causes, effects, and solutions related to climate change.
• Artificial Intelligence: Explore the impact of AI on various industries and daily life.
• Space Exploration: Cover recent advancements in space exploration and missions to other planets.
• Cybersecurity: Explain the importance of cybersecurity and how individuals can protect their online privacy.
• Mental Health Awareness: Discuss common mental health issues and strategies for maintaining mental well-being.
• History of a Notable Figure: Present a biography of a historical figure and their contributions.
• Healthy Eating Habits: Share tips for maintaining a healthy diet and lifestyle.
• Renewable Energy Sources: Explain different types of renewable energy and their benefits.
• The Impact of Social Media: Discuss the positive and negative effects of social media on society.
• The Importance of Education: Explain the significance of education in personal and societal development.
• Cultural Diversity: Explore the value of cultural diversity and its impact on societies.
• Medical Breakthroughs: Highlight recent advancements in medical science and healthcare.
• Effective Time Management: Provide strategies for better time management and productivity.
• The History of a Local Landmark: Share the history and significance of a well-known local landmark.
• The Power of Positive Thinking: Discuss the benefits of a positive mindset and its impact on success.
• Economic Trends: Explain current economic trends and their implications for businesses and individuals.
• Animal Conservation: Discuss endangered species and efforts to protect them.
• The Importance of Voting: Explain the significance of participating in the democratic process.
• DIY Home Improvement: Offer tips and tricks for various home improvement projects.
• The Art of Public Speaking: Provide insights into effective public speaking techniques.

Examples of Informative Speeches

• Technological Advancements in Renewable Energy (Environment)
• The Evolution of Artificial Intelligence in Healthcare (Technology)
• The Influence of Cryptocurrency on Global Finance (Economics)
• Conservation Efforts for Endangered Species (Ecology)
• The History and Cultural Impact of Hip Hop Music (Culture)
• The Rise of Electric Vehicles in Modern Transportation (Technology)
• Understanding the Global Water Crisis (Environmental Science)
• The Psychological Effects of Social Media on Teenagers (Psychology)
• The Development of Quantum Computing (Computer Science)
• The Role of the United Nations in Promoting Global Peace (International Relations)

Free PDF Download

Informative Speech for Students

Edit & Download for Free

Short Informative Speech

Informative Speech Examples

Literature Informative Speech Example

thinkib.net

Short Informative Speech Example

writeawriting.com

Informative Business Speech Example

free-sample-letter.com

Sample Informative Speech Example

best-speech-topics.com

Informative Speech Outline Sample

taylorasides.weebly.com

Informative Speech Outline Example

earlham.edu

Free Informative Speech Example

speech-guru.com

Informative Speech Example About Life

Example of a Student Informative Speech

waalc.org.au

Informative Speech about Love Example

myenglishclub.com

Informative Speech about Friendship Example

Example Informative Speech Outline

ocean.otr.usm.edu

Guidelines for an Effective Informative Speech

Always maintain your focus. It’s easy to swerve lanes with topics that are too broad, as there just too many areas that may be covered. So instead, identify the specific areas that you wish to tackle. You may also see tribute speech examples & samples.

Focus on these areas and provide supporting details for each.

If you wish to paint a mental picture for your audience, make your speech as detailed as possible. You can do so by describing even the tiniest detail of a given subject.

Additionally, consider your audience’s needs when crafting your speech. Make sure that it caters to their knowledge level and group. You need to be accurate, clear, and meaningful in order for your speech writing to be effective enough.

How to Create an Outline for Informative Speech

1. Before you create the actual outline for your speech, you need to decide on your topic of interest. This will help you brainstorm on key points that you would want to emphasize in your speech. You may also like dedication speech examples .

2. Next, it would be necessary to arrange these points in a certain manner. It may be in topical, spatial, or chronological order. This will help you make smooth transitions between different points.

3. Finally, conclude your speech . Since you aren’t meant to provide a call of action for this type of speech, simply summarize the main points.

Remember, your speech outline isn’t your whole speech but it will serve as a draft to guide you with your final speech.

Why Is an Informative Speech Important?

An informative speech is an essential part of learning, especially if you want to share your knowledge on a given matter or even spread awareness to the public. An effective informative speech provides an audience with information that are significant, yet uncommon.

Listeners wouldn’t want to hear about things that they already know, it’s the speaker’s job to expand the knowledge of an audience. At the end of the day, this ideal of educating a public proves to be beneficial for both the speaker and the audience. You may also check out orientation speech examples & samples.

What is Informative Writing Speech?

Informative writing and informative speech both aim to provide valuable information to an audience, but they differ in their presentation formats. Informative writing refers to the act of conveying information through written text, while an informative speech is the oral presentation of information to an audience. Here’s a brief explanation of each:

Informative Writing : Informative writing is a form of writing that is designed to educate or inform readers about a specific topic. It typically presents factual information, explains concepts, or provides an analysis of a subject. Informative writing can take many forms, including essays, articles, reports, research papers, blogs, and more. The primary goal is to convey information clearly and concisely to the reader. It often includes supporting evidence, examples, and details to enhance the reader’s understanding of the topic.

Informative Speech: An informative speech, on the other hand, is an oral presentation delivered to an audience with the purpose of conveying information, facts, or insights about a particular topic. It is a spoken form of communication that allows the speaker to engage with the audience in real-time. An informative speech typically follows a structured format, with an introduction, body, and conclusion. The speaker’s goal is to educate the audience, and the speech may include visual aids or props to enhance comprehension.

Types of Informative Speech

• Descriptive Speeches – These speeches aim to provide a detailed description of a subject, allowing the audience to form a clear mental image.
• Explanatory Speeches – Focused on explaining the reasons behind phenomena or processes, offering a deeper understanding of how and why things happen.
• Demonstrative Speeches – These are how-to speeches that guide the audience through the steps of doing something, emphasizing practical skills and techniques.
• Definition Speeches – Aim to clarify the meaning, background, and context of a particular term or concept, especially complex or abstract ones.
• Informative Report Speeches – Present factual reports on specific events, findings, or research, providing detailed information and analysis.
• Comparative Speeches – Discuss the similarities and differences between two or more entities, offering insights into their unique characteristics and relationships.
• Biographical Speeches – Focus on the life and achievements of a person, providing a detailed account of their contributions, experiences, and legacy.
• Historical Speeches – Offer a detailed examination of past events, including their causes, effects, and significance in history.
• Technical Speeches – Deal with complex technical information, aiming to make specialized knowledge accessible and understandable to the audience.
• Scientific Speeches – Present scientific concepts, discoveries, or research findings, emphasizing the methodology, results, and implications of scientific studies.

What are examples of informative writing?

• News Articles: News reports provide information about current events, often answering the who, what, when, where, and why questions.
• Expository Essays : These essays present information, facts, and explanations about a specific topic or subject.
• Research Papers: Academic papers that provide in-depth information and analysis on a particular subject or research question.
• How-to Guides: Instructions on how to perform a specific task, such as cooking a recipe, assembling furniture, or using software.
• Textbooks: Educational materials that provide information on various subjects, often used in schools and colleges.
• Encyclopedias: Reference books that offer detailed information on a wide range of topics.
• User Manuals: Instruction manuals that explain how to operate and troubleshoot devices, appliances, or software.
• Travel Guides: Publications that provide information about travel destinations, including attractions, accommodations, and local culture.
• Scientific Journals: Articles that report the methods, results, and conclusions of scientific research studies.
• Technical Documents: Documents that explain technical specifications, processes, or procedures in various fields, such as engineering or computer science.
• Historical Accounts: Writings that provide historical facts and analysis of past events, periods, or figures.
• Biographies: Accounts of individuals’ lives that offer information about their personal and professional experiences.
• Health and Wellness Articles: Articles that provide information on various health topics, including medical conditions, nutrition, and fitness.
• Product Reviews: Reviews that give detailed information about the features, performance, and quality of products or services.
• FAQs (Frequently Asked Questions): Lists of questions and answers that provide information about a specific topic or product.
• Documentary Narration: Narration scripts for documentaries that educate viewers on various subjects.
• Lecture Notes: Notes taken during educational lectures that summarize information presented by the lecturer.
• Financial Reports: Documents that present financial information and analysis of a company’s performance.
• Government Publications: Documents released by government agencies that provide information on laws, regulations, policies, and statistics.
• Blogs and Online Articles: Informative content published on blogs or websites covering a wide range of topics, from technology to lifestyle.

How do you write a good informative speech?

• Choose a Topic: Select a topic that interests you and is relevant to your audience. Ensure it’s not too broad or too narrow for the allotted time.
• Research: Gather reliable information from various sources, including books, articles, websites, and expert interviews. Take thorough notes.
• Organize Your Content:  Introduction, Body, Conclusion
• Engage Your Audience:  Use stories, anecdotes, or real-life examples to make your speech relatable.
• Practice: Rehearse your speech multiple times to become comfortable with the content and timing. Practice your delivery, tone, and gestures.
• Timing: Stay within the allotted time. Being too brief or too long can diminish the impact of your speech.
• Feedback: Seek feedback from others to improve your speech’s clarity and effectiveness.
• Delivery: When delivering the speech, maintain good eye contact with the audience, use a clear and audible voice, and control your body language.
• Q&A Session: If appropriate, be prepared for a question-and-answer session following your speech. Anticipate potential questions related to your topic.

What does a good informative speech look like?

• Clear Structure: It follows a clear and logical structure, typically consisting of an introduction, body with main points, and a conclusion. The main points are well-organized and flow seamlessly.
• Engaging Introduction: It begins with an attention-grabbing introduction, which may include a compelling anecdote, quote, rhetorical question, or startling fact. The introduction also introduces the topic and states the purpose or thesis of the speech.
• Thorough Research: It is well-researched, presenting accurate and reliable information from credible sources. The information is presented in a clear and organized manner.
• Well-Defined Main Points: The main points are distinct, well-defined, and supported with relevant evidence, examples, statistics, or anecdotes.
• Effective Transitions: The speech includes smooth transitions between main points, ensuring that the audience can follow the progression of ideas easily.
• Engagement: It engages the audience through effective storytelling, relatable examples, and a conversational tone.
• Clarity and Simplicity: It uses clear and concise language to convey complex concepts, making it understandable to a diverse audience.
• Audience Focus: The speech is tailored to the needs and interests of the audience. The speaker considers the prior knowledge and expectations of the listeners.
• Audience Interaction (if appropriate): It incorporates opportunities for the audience to engage, such as asking questions, participating in polls, or sharing their thoughts.

How do you start an informative speech?

1. Select a Clear and Engaging Opening:

Begin with an attention-grabbing opening that piques the audience’s interest. You can use a surprising fact, a rhetorical question, a relevant quote, a brief anecdote, or a compelling story. This opening should relate to your topic and set the stage for what’s to come.

2. Introduce Yourself:

After your opening, briefly introduce yourself. Share your name and any relevant qualifications or expertise that establish your credibility on the topic.

3. State the Topic and Purpose:

Clearly state the topic of your speech and its purpose. In one or two sentences, explain what you’ll be discussing and why it’s important or relevant.

4. Provide an Overview:

Offer a brief preview of the main points or subtopics you’ll cover in your speech. This gives the audience a roadmap of what to expect.

5. Establish a Connection:

Establish a connection with the audience by demonstrating the relevance of the topic to their lives or interests. Explain why they should care about the information you’re going to present.

6. Set the Tone:

Consider the tone of your speech. Depending on your topic, you may want to set a serious, informative, motivational, or humorous tone. Ensure that the tone aligns with the subject matter and the audience’s expectations.

7. Engage the Audience:

Encourage audience engagement by asking a rhetorical question or by posing a question that you’ll answer later in your speech. This can pique their curiosity and involve them from the beginning.

8. Transition to the Body:

Conclude your introduction with a smooth transition to the main body of your speech. This transition should connect the opening to the content that follows.

What not to do in an informative speech?

In an informative speech, avoid vague or biased information, complex jargon, excessive detail, disrespect, and lack of organization. Maintain clarity, engage the audience, and stay focused on the topic.

How do you write a hook for an informative speech?

To create an engaging hook for an informative speech, use a startling fact, anecdote, question, quote, or humor that captivates the audience’s interest and introduces your topic effectively.

What is an informative speech for kids?

An informative speech for kids is a presentation designed to educate young audiences about a specific topic in a simple, engaging, and age-appropriate manner, promoting understanding and learning.

Mastering the art of informative speeches is pivotal for effective communication in various settings. These speeches play a key role in educating and enlightening audiences on diverse topics, emphasizing the importance of clarity, engagement, and factual accuracy. The speaker’s ability to present information in an interesting and accessible manner can significantly enhance the audience’s understanding and retention of the subject matter.

For a deeper understanding of informative speeches, including their structure and purpose, explore the resources at Southwest Tennessee Community College’s guide on Competent Communication . Additionally, Modesto Junior College Library offers a comprehensive guide on writing and delivering informative speeches , which can be an invaluable resource for anyone looking to improve their speech-making skills.

Informative Speech Generator

Text prompt

• Instructive
• Professional

Develop an informative speech on the history of the school's founding

Compose an informative speech about the benefits of a balanced diet for students.

Informative Business Speech Example

How to Create an Outline for Informative Speech

Student Informative Speech Example

Company Filings | More Search Options

Company Filings More Search Options -->

• Commissioners
• Reports and Publications
• Securities Laws
• Commission Votes
• Corporation Finance
• Enforcement
• Investment Management
• Economic and Risk Analysis
• Trading and Markets
• Office of Administrative Law Judges
• Examinations
• Litigation Releases
• Administrative Proceedings
• Opinions and Adjudicatory Orders
• Accounting and Auditing
• Trading Suspensions
• How Investigations Work
• Receiverships
• Information for Harmed Investors
• Rulemaking Activity
• Proposed Rules
• Final Rules
• Interim Final Temporary Rules
• Other Orders and Notices
• Self-Regulatory Organizations
• Staff Interpretations
• Investor Education
• Small Business Capital Raising
• EDGAR – Search & Access
• EDGAR – Information for Filers
• Company Filing Search
• How to Search EDGAR
• About EDGAR
• Press Releases
• Speeches and Statements
• Securities Topics
• Upcoming Events
• Media Gallery
• Divisions & Offices
• Public Statements

The Pursuit of Excellence; Opening Remarks before Eleventh Annual Conference on Financial Market Regulation

Commissioner Jaime Lizárraga

Washington D.C.

May 10, 2024

Thank you, Vlad [Ivanov], for that introduction. To Jessica Wachter: thank you for your leadership as Director of the Commission’s Division of Economic and Risk Analysis (“DERA”), and for inviting me to deliver these remarks today [1] .

To DERA staff, Lehigh University’s Center for Financial Services, and the University of Maryland’s Center for Financial Policy: thank you for organizing this informative event.

It is a pleasure to be here in a room full of economists, whose contributions are so vital to the Commission’s work.

My 10-year-old daughter recently asked me a very basic but important question: what is economics? In the moment, the best response I could muster was that it’s a social science focused on the study of markets.

It was a simple – many of you here might say simplistic – answer, but it seemed to satisfy her curiosity. The question made me reflect about one of the key challenges we face every day here at the Commission: how can we best communicate the value and relevance of our work to the public, in the most user-friendly way possible?

It is a theme that I’ll return to later in my remarks. But I hope that you, too, will reflect on this in the context of your own discussions today and in your future work. In my mind, it is part of the pursuit of excellence that is central to our success.

Let me return to my basic definition of “economics.” Of course, it doesn’t do justice to the wide scope of areas that you, as economists, study or the research you will discuss here today – on market microstructure, corporate finance, financial intermediaries, or asset management.

Economic analysis plays an essential role in the Commission’s work – whether in rulemaking, or in calculating disgorgement or distributions to harmed investors in enforcement actions. Or in any other areas where expertise in economics contributes to fulfilling our mission.

In rulemaking, it serves the essential purpose of providing the public and all market participants with impartial analysis of a new or updated Commission rule, including its costs and benefits.

It allows the Commission to compare a proposed rulemaking against other reasonable alternatives.

It helps us describe the economic baseline as it exists today in the specific space affected by the rule, and how that baseline might change once the rule is implemented.

It provides a framework for understanding how a rulemaking addresses a specific problem or deficiency, and the rule’s impact on affected stakeholders and our capital markets.

During my time here, the Commission has proposed and adopted a range of reforms aimed at strengthening market resiliency and investor protection. These rules depend, in no small part, on high quality economic analysis. That said, there’s always room for improvement in all that we do.

The extensive knowledge and innovative ideas that experts like you bring to the table can benefit the Commission’s approach to economic analysis. So, as you engage in your discussions today, I offer you a few thoughts for your consideration.

First, it is important to bear in mind that the investor base in our capital markets is diverse.

Retail investors are a significant segment of our capital markets – in the neighborhood of 150 million. These investors, who aspire to build wealth for themselves and their families, have varying levels of financial sophistication and investment horizons. They may process market information, or react to transaction costs, in ways that differ significantly from institutional investors.

Younger investors may prefer online trading platforms or robo-advisers. These younger investors may have higher risk tolerances compared to investors in other age groups, who may prefer to interact with our markets in more traditional ways.

Entrepreneurs in underserved or minority communities, or in rural areas, may encounter unique structural barriers when it comes to accessing investment capital.

In short, in the context of their own unique circumstances, all investors behave differently. Economic analysis that builds in and measures these unique differences where possible can be more useful.

Which leads me to my second point. Use of innovative AI, machine learning, and data analytics, with appropriate guardrails, may be worth exploring if it can yield improved and strengthened economic analysis. And provided it does not in any way undermine our statutory mission or the public interest.

Thankfully, DERA’s Office of Data Science is already leading initiatives to develop and support cutting-edge data analytics powered by AI to support multiple functions across the Commission.

A rapidly evolving market landscape offers both challenges and opportunities: the challenge of keeping up, adapting to, and getting ahead of rapid change, but also the opportunity to harness technology and data to strengthen economic analysis and our rulemaking.

A unique challenge we face in economic analysis is quantifying costs and benefits. Generally, costs can be easier to quantify because discrete data from past experience is more readily available. But data on future benefits that might accrue to investors, our capital markets, or the broader economy is more diffuse and harder to come by.

More than three decades ago, my graduate school economics professor, mentor, and thesis adviser, James K. Galbraith, introduced me to the work of Nobel Prize-winning Swedish economist, Gunnar Myrdal. In particular, the principle of circular cumulative causation as applied to the analysis of economic disparities in 1940s Black America.

Myrdal’s work in this area was funded by a prominent American foundation. His main researcher was Ralph Bunche, a scholar and diplomat who was awarded the 1950 Nobel Peace Prize – the first African American Nobel laureate. Their work was so influential that the U.S. Supreme Court cited it in Brown v. Board of Education .

Myrdal’s thinking really captivated me. His framework offered a valuable tool to analyze how factors that exacerbate economic disparities can mutually reinforce each other in a vicious cycle that can persist over time. But the framework applied to the solution, too. Policy changes can interrupt the vicious cycle and turn it into a virtuous one, with beneficial multiplier effects.

There’s a compelling logic to this framework. So, as economists, I ask you to consider this: leveraged with data analytics, and innovative AI tools used responsibly, could this framework enhance the quality of our economic analysis?

I see much potential in it to broaden our thinking in this area.

In an age where data analytics can unlock so many new possibilities, the optimist in me believes it can help us improve modeling and estimating of potential benefits. Benefits such as reducing asymmetric information and competitive barriers, fostering greater investor confidence and financial stability, and reducing unnecessary or excessive risk-taking.

Let me now return to what I raised at the outset: the imperative of clear and understandable communication with the public.

One-year ago this week, I had the special privilege of delivering a commencement address at my alma mater, the Lyndon B. Johnson School of Public Affairs at the University of Texas, Austin.

I urged the graduates to strive for clear and effective communication with the public. As policy professionals, articulating how their work benefits the public is essential for public support of their mission.

As researchers, your work can contribute so much to the effective fulfillment of our mission. But to maximize its impact, a non-technical audience should be able to understand it. I cannot emphasize this enough.

Yes, our work is necessarily technical and complex, but nothing that we do here should be out of reach to the public. If we fail to meet this most basic of tests, we are also failing the public that we have a duty to serve and whose interests we must protect above all others.

To me, this is a vital element in the pursuit of excellence.

We serve the public most effectively when the Commission’s valuable work to protect our markets and investors meets the highest standards of excellence.

I’ll close with a story about why the pursuit of excellence matters so much. It involves soccer, a sport that I follow closely and love.

Pep Guardiola, the Catalan manager of Manchester City Football Club, is probably the greatest football manager of all time. By any measure.

The most coveted achievement in European football is winning the Continental Treble in a single season, a feat that only eight clubs in Europe have achieved. Guardiola is the only manager to have won it twice, with two different clubs. In the last 14 seasons, he has won 11 league titles. And he’s on the verge of leading his team to a fourth consecutive English Premier League title.

A documentary that has been running on one of the streaming services offers a glimpse into Guardiola’s commitment to the pursuit of excellence. His players enter the locker room at half-time, giddy because they’ve scored four goals against their cross-town rivals, Manchester United. But Guardiola tells his players: “4-0. I cannot say it’s bad, but it’s not perfect…You were brilliant, but I push you to be more perfect…”

The lesson I draw from this vignette that applies to our work is that even in our peak moments we must not – and cannot – lose sight of the pursuit of excellence.

Thank you for listening and for joining us here today. Best wishes to all of you in your upcoming discussions.

[1] I’d like to note that my views are my own as a Commissioner of the Securities and Exchange Commission, and I’m not speaking on behalf of my fellow Commissioners or the SEC staff.