strengths of case study method psychology

Pros and Cons of Case Studies Psychology

In the world of psychology, case studies have long been a go-to method for understanding human behavior. These in-depth examinations offer a glimpse into the complexities of individuals' lives, shedding light on the unique circumstances that shape their thoughts and actions.

However, like any research approach, case studies come with their own set of pros and cons. From providing rich qualitative data to potential limitations in generalizability, this article explores the various aspects of case studies in psychology.

Key Takeaways

• Case studies provide in-depth and detailed information.
• Case studies capture the richness and complexity of individual experiences.
• Case studies have limitations such as small sample sizes and lack of control over variables.
• Case studies require ethical considerations such as informed consent and confidentiality of participants' information.

Strengths of Case Studies in Psychology

In the field of psychology, researchers have found numerous strengths associated with case studies. Case studies provide a unique opportunity to deeply explore and understand individual experiences and behaviors. By focusing on a single case or a small number of cases, researchers are able to gather detailed information and gain a comprehensive understanding of complex phenomena.

One of the main strengths of case studies is their ability to provide in-depth and detailed information. Unlike other research methods that rely on statistical analysis and generalizations, case studies allow researchers to capture the richness and complexity of individual experiences. This level of detail can provide valuable insights into the intricacies of human behavior and the factors that influence it.

Another strength of case studies is their flexibility. Researchers have the freedom to tailor the study design to the specific research question and explore multiple variables simultaneously. This flexibility allows for a more holistic understanding of the phenomenon under investigation.

Additionally, case studies can be particularly useful when studying rare or unusual conditions. Since these conditions are often difficult to replicate or observe in a laboratory setting, case studies offer a valuable opportunity to gain insights that may otherwise be inaccessible.

Limitations of Case Studies in Psychology

One of the main limitations of case studies in psychology is that they're based on a small sample size, which limits the generalizability of the findings. Since case studies typically involve in-depth analysis of a single individual or a small group, the results may not be applicable to a larger population. This can limit the external validity of the findings and make it difficult to draw broader conclusions about human behavior.

In addition to the limited generalizability, case studies also have other limitations that should be considered:

• Lack of control: Case studies rely on observational data, which means that researchers have little control over the variables being studied. This lack of control makes it difficult to establish cause-and-effect relationships or determine the exact factors that may be influencing the outcomes.
• Subjectivity: Case studies often rely on subjective interpretations of data, which can introduce bias into the findings. Researchers may have preconceived notions or personal beliefs that can influence their analysis and interpretation of the data.
• Time-consuming and costly: Conducting a case study requires a significant investment of time and resources. Researchers must spend considerable time collecting and analyzing data, which can be both time-consuming and costly.

Despite these limitations, case studies can still provide valuable insights into specific phenomena and offer a rich and detailed understanding of individual experiences. However, it's important to interpret the findings with caution and consider the limitations inherent in this research method.

Validity Issues in Case Studies

Despite their limitations, case studies can provide valuable insights into specific phenomena, as well as offer a rich and detailed understanding of individual experiences. However, it is important to consider the validity issues that may arise when using case studies in psychological research. Validity refers to the degree to which a study measures what it claims to measure and the extent to which the results can be generalized to the larger population.

One validity issue in case studies is external validity, which refers to the generalizability of the findings to other individuals or situations. Due to the small sample size and unique characteristics of the individuals studied, it can be challenging to generalize the findings to a larger population. Another validity concern is internal validity, which refers to the accuracy of the conclusions drawn from the study. Potential confounding variables, researcher bias, and lack of control can all impact the internal validity of a case study.

Lastly, construct validity is another important consideration. This refers to the degree to which the study accurately measures the intended constructs or variables. In case studies, there may be challenges in accurately measuring and operationalizing the variables of interest, leading to potential issues with construct validity.

Ethical Considerations in Case Studies

Researchers must carefully consider ethical considerations when conducting case studies in psychology to ensure the well-being and rights of the participants are protected. Case studies involve in-depth examination of individuals or small groups, often over a long period of time. This level of involvement can raise ethical concerns, and researchers must take steps to mitigate any potential harm to participants.

Ethical considerations in case studies include:

• Informed consent: Researchers must obtain informed consent from participants, ensuring they understand the purpose of the study, potential risks, and their right to withdraw at any time.
• Confidentiality: Participants' identities and personal information should be kept confidential unless they provide explicit consent for disclosure.
• Debriefing: Researchers must provide a debriefing session after the study, explaining any deception used and addressing any concerns or emotional distress experienced by participants.

Sample Size and Generalizability in Case Studies

A researcher must take into consideration the sample size and generalizability in case studies to ensure the findings can be applied to a larger population.

Sample size refers to the number of cases or participants included in a study. In case studies, the sample size is often small, consisting of a single case or a small group of cases. This limited sample size can be a disadvantage as it may not accurately represent the diversity and variability of the larger population.

For example, if a case study examines the effects of a therapeutic intervention on a single individual, the findings may not be applicable to the general population as the sample size is too small to draw broad conclusions.

Generalizability refers to the extent to which the findings of a study can be applied to other populations or situations. In case studies, generalizability is often limited due to the unique characteristics of the cases being studied. Each case is highly individualized and specific, which makes it difficult to generalize the findings to a larger population.

For example, if a case study examines the experiences of a child with autism in a specific educational setting, the findings may not be applicable to all children with autism in different educational settings.

Despite these limitations, case studies can still provide valuable insights and generate hypotheses for further research. They often serve as a starting point for more extensive studies with larger sample sizes, allowing for more generalizable conclusions to be drawn.

Researchers must carefully consider the sample size and generalizability in case studies to ensure the findings are valid and applicable to a larger population.

Time and Resource Constraints in Case Studies

Time and resource constraints in case studies present several challenges.

Firstly, the limitations of data collection may arise due to the limited time available for gathering information from participants.

This can potentially affect the depth and breadth of data obtained, impacting the overall validity of the research.

Therefore, researchers must carefully balance efficiency and accuracy when conducting case studies to ensure that valuable insights are gained within the given constraints.

Limitations of Data Collection

Unfortunately, collecting data for case studies can be challenging due to limited resources and time constraints. This can significantly impact the quality and depth of information that can be gathered.

Here are some limitations of data collection in case studies:

• Limited sample size: Case studies often involve a small number of participants, making it difficult to generalize the findings to a larger population.
• Biased data: The data collected in case studies may be influenced by the researcher's subjective interpretation or preconceived notions, leading to potential bias.
• Lack of control: Unlike experimental studies, case studies lack control over variables, which can make it challenging to establish cause-and-effect relationships.

These limitations highlight the importance of considering the constraints of time and resources when conducting case studies and interpreting their findings. Researchers must carefully balance the need for in-depth analysis with the practical limitations of data collection.

Impact on Research Validity

Due to time and resource constraints, researchers often face challenges in maintaining the validity of their case study research. Conducting a case study requires a significant investment of time and resources, as it involves collecting detailed data from a limited number of participants or cases.

This can be a time-consuming process, especially when researchers need to establish rapport with participants, conduct interviews, observe behaviors, and analyze data. Additionally, case studies often require researchers to have specialized knowledge and skills in order to accurately interpret the data collected.

However, due to limited resources and time constraints, researchers may not be able to gather as much data as they'd like or thoroughly analyze the data they've collected. This can lead to potential biases or limitations in the findings, which can impact the overall validity of the research.

Therefore, researchers must carefully consider the trade-offs between time, resources, and the desired level of research validity when conducting case studies.

Balancing Efficiency and Accuracy

Researchers often face the challenge of balancing efficiency and accuracy in case studies, as they navigate time and resource constraints. Conducting a thorough case study requires ample time and resources to collect and analyze data effectively. However, researchers often encounter limitations that make it difficult to achieve both efficiency and accuracy.

Here are three sub-lists that highlight the key considerations in balancing efficiency and accuracy in case studies:

• Time Constraints:
• Limited time for data collection and analysis
• Pressure to meet deadlines and produce results quickly
• Potential compromise on the depth of analysis due to time limitations
• Resource Constraints:
• Limited funding for research projects
• Lack of access to necessary tools and equipment
• Insufficient personnel to gather and analyze data comprehensively
• Trade-offs:
• Prioritizing certain aspects of the study over others
• Making compromises between the level of detail and overall breadth of the study
• Striking a balance between efficiency and accuracy based on the available resources and time constraints

Finding the right balance between efficiency and accuracy is crucial in case studies, as it influences the quality and reliability of the research findings. Researchers must carefully consider these constraints and make informed decisions to maintain the integrity of their studies while working within limitations.

Alternative Research Methods in Psychology

One alternative research method in psychology that researchers often employ is called experimental design. This method involves manipulating one or more variables to observe their effect on another variable, while controlling for extraneous variables. Experimental design allows researchers to establish cause-and-effect relationships and test hypotheses in a controlled setting.

Experimental design offers several advantages in psychological research. It allows researchers to have control over variables, which helps establish cause-and-effect relationships. Furthermore, it provides quantitative data, allowing for statistical analysis and replication. This method also has the potential to lead to the development of effective interventions for psychological issues. However, there are some limitations to experimental design. The results may not generalize to real-world settings due to the controlled nature of the study. Ethical concerns may also arise when manipulating variables. Additionally, experimental design can be time-consuming and resource-intensive, and it may be challenging to control all extraneous variables. Consequently, the ecological validity of the findings may be limited.

Frequently Asked Questions

How are case studies in psychology different from other research methods.

Case studies in psychology differ from other research methods in their focus on in-depth analysis of a single individual or small group. This allows for a detailed understanding of complex phenomena, but limits generalizability to larger populations.

What Are Some Examples of Famous Case Studies in Psychology?

Famous case studies in psychology have provided valuable insights. For example, the case of Phineas Gage helped understand brain function. The Little Albert experiment shed light on classical conditioning. These studies continue to shape our understanding of human behavior.

How Do Researchers Ensure the Confidentiality of Participants in Case Studies?

Researchers ensure participant confidentiality in case studies by obtaining informed consent, anonymizing data, and storing it securely. They follow ethical guidelines and ensure that participants' identities are protected, maintaining the trust and privacy of those involved.

Are There Any Legal Requirements or Guidelines That Researchers Must Follow When Conducting Case Studies?

Researchers must follow legal requirements and guidelines when conducting case studies. These ensure ethical treatment of participants, such as obtaining informed consent, maintaining confidentiality, and protecting privacy. Failure to comply can result in legal consequences.

How Do Researchers Determine the Appropriate Sample Size for a Case Study in Psychology?

Researchers determine the appropriate sample size for a case study in psychology by considering factors such as the research question, available resources, and the desired level of statistical power.

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What Is a Case Study?

Weighing the pros and cons of this method of research

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Cara Lustik is a fact-checker and copywriter.

Verywell / Colleen Tighe

• Pros and Cons

What Types of Case Studies Are Out There?

Where do you find data for a case study, how do i write a psychology case study.

A case study is an in-depth study of one person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes of behavior. Case studies can be used in many different fields, including psychology, medicine, education, anthropology, political science, and social work.

The point of a case study is to learn as much as possible about an individual or group so that the information can be generalized to many others. Unfortunately, case studies tend to be highly subjective, and it is sometimes difficult to generalize results to a larger population.

While case studies focus on a single individual or group, they follow a format similar to other types of psychology writing. If you are writing a case study, we got you—here are some rules of APA format to reference.  

At a Glance

A case study, or an in-depth study of a person, group, or event, can be a useful research tool when used wisely. In many cases, case studies are best used in situations where it would be difficult or impossible for you to conduct an experiment. They are helpful for looking at unique situations and allow researchers to gather a lot of˜ information about a specific individual or group of people. However, it's important to be cautious of any bias we draw from them as they are highly subjective.

What Are the Benefits and Limitations of Case Studies?

A case study can have its strengths and weaknesses. Researchers must consider these pros and cons before deciding if this type of study is appropriate for their needs.

One of the greatest advantages of a case study is that it allows researchers to investigate things that are often difficult or impossible to replicate in a lab. Some other benefits of a case study:

• Allows researchers to capture information on the 'how,' 'what,' and 'why,' of something that's implemented
• Gives researchers the chance to collect information on why one strategy might be chosen over another
• Permits researchers to develop hypotheses that can be explored in experimental research

On the other hand, a case study can have some drawbacks:

• It cannot necessarily be generalized to the larger population
• Cannot demonstrate cause and effect
• It may not be scientifically rigorous
• It can lead to bias

Researchers may choose to perform a case study if they want to explore a unique or recently discovered phenomenon. Through their insights, researchers develop additional ideas and study questions that might be explored in future studies.

It's important to remember that the insights from case studies cannot be used to determine cause-and-effect relationships between variables. However, case studies may be used to develop hypotheses that can then be addressed in experimental research.

Case Study Examples

There have been a number of notable case studies in the history of psychology. Much of  Freud's work and theories were developed through individual case studies. Some great examples of case studies in psychology include:

• Anna O : Anna O. was a pseudonym of a woman named Bertha Pappenheim, a patient of a physician named Josef Breuer. While she was never a patient of Freud's, Freud and Breuer discussed her case extensively. The woman was experiencing symptoms of a condition that was then known as hysteria and found that talking about her problems helped relieve her symptoms. Her case played an important part in the development of talk therapy as an approach to mental health treatment.
• Phineas Gage : Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain. Gage recovered from his accident but was left with serious changes in both personality and behavior.
• Genie : Genie was a young girl subjected to horrific abuse and isolation. The case study of Genie allowed researchers to study whether language learning was possible, even after missing critical periods for language development. Her case also served as an example of how scientific research may interfere with treatment and lead to further abuse of vulnerable individuals.

Such cases demonstrate how case research can be used to study things that researchers could not replicate in experimental settings. In Genie's case, her horrific abuse denied her the opportunity to learn a language at critical points in her development.

This is clearly not something researchers could ethically replicate, but conducting a case study on Genie allowed researchers to study phenomena that are otherwise impossible to reproduce.

There are a few different types of case studies that psychologists and other researchers might use:

• Collective case studies : These involve studying a group of individuals. Researchers might study a group of people in a certain setting or look at an entire community. For example, psychologists might explore how access to resources in a community has affected the collective mental well-being of those who live there.
• Descriptive case studies : These involve starting with a descriptive theory. The subjects are then observed, and the information gathered is compared to the pre-existing theory.
• Explanatory case studies : These   are often used to do causal investigations. In other words, researchers are interested in looking at factors that may have caused certain things to occur.
• Exploratory case studies : These are sometimes used as a prelude to further, more in-depth research. This allows researchers to gather more information before developing their research questions and hypotheses .
• Instrumental case studies : These occur when the individual or group allows researchers to understand more than what is initially obvious to observers.
• Intrinsic case studies : This type of case study is when the researcher has a personal interest in the case. Jean Piaget's observations of his own children are good examples of how an intrinsic case study can contribute to the development of a psychological theory.

The three main case study types often used are intrinsic, instrumental, and collective. Intrinsic case studies are useful for learning about unique cases. Instrumental case studies help look at an individual to learn more about a broader issue. A collective case study can be useful for looking at several cases simultaneously.

The type of case study that psychology researchers use depends on the unique characteristics of the situation and the case itself.

There are a number of different sources and methods that researchers can use to gather information about an individual or group. Six major sources that have been identified by researchers are:

• Archival records : Census records, survey records, and name lists are examples of archival records.
• Direct observation : This strategy involves observing the subject, often in a natural setting . While an individual observer is sometimes used, it is more common to utilize a group of observers.
• Documents : Letters, newspaper articles, administrative records, etc., are the types of documents often used as sources.
• Interviews : Interviews are one of the most important methods for gathering information in case studies. An interview can involve structured survey questions or more open-ended questions.
• Participant observation : When the researcher serves as a participant in events and observes the actions and outcomes, it is called participant observation.
• Physical artifacts : Tools, objects, instruments, and other artifacts are often observed during a direct observation of the subject.

If you have been directed to write a case study for a psychology course, be sure to check with your instructor for any specific guidelines you need to follow. If you are writing your case study for a professional publication, check with the publisher for their specific guidelines for submitting a case study.

Here is a general outline of what should be included in a case study.

Section 1: A Case History

This section will have the following structure and content:

Background information : The first section of your paper will present your client's background. Include factors such as age, gender, work, health status, family mental health history, family and social relationships, drug and alcohol history, life difficulties, goals, and coping skills and weaknesses.

Description of the presenting problem : In the next section of your case study, you will describe the problem or symptoms that the client presented with.

Describe any physical, emotional, or sensory symptoms reported by the client. Thoughts, feelings, and perceptions related to the symptoms should also be noted. Any screening or diagnostic assessments that are used should also be described in detail and all scores reported.

Your diagnosis : Provide your diagnosis and give the appropriate Diagnostic and Statistical Manual code. Explain how you reached your diagnosis, how the client's symptoms fit the diagnostic criteria for the disorder(s), or any possible difficulties in reaching a diagnosis.

Section 2: Treatment Plan

This portion of the paper will address the chosen treatment for the condition. This might also include the theoretical basis for the chosen treatment or any other evidence that might exist to support why this approach was chosen.

• Cognitive behavioral approach : Explain how a cognitive behavioral therapist would approach treatment. Offer background information on cognitive behavioral therapy and describe the treatment sessions, client response, and outcome of this type of treatment. Make note of any difficulties or successes encountered by your client during treatment.
• Humanistic approach : Describe a humanistic approach that could be used to treat your client, such as client-centered therapy . Provide information on the type of treatment you chose, the client's reaction to the treatment, and the end result of this approach. Explain why the treatment was successful or unsuccessful.
• Psychoanalytic approach : Describe how a psychoanalytic therapist would view the client's problem. Provide some background on the psychoanalytic approach and cite relevant references. Explain how psychoanalytic therapy would be used to treat the client, how the client would respond to therapy, and the effectiveness of this treatment approach.
• Pharmacological approach : If treatment primarily involves the use of medications, explain which medications were used and why. Provide background on the effectiveness of these medications and how monotherapy may compare with an approach that combines medications with therapy or other treatments.

This section of a case study should also include information about the treatment goals, process, and outcomes.

When you are writing a case study, you should also include a section where you discuss the case study itself, including the strengths and limitiations of the study. You should note how the findings of your case study might support previous research. 

In your discussion section, you should also describe some of the implications of your case study. What ideas or findings might require further exploration? How might researchers go about exploring some of these questions in additional studies?

Need More Tips?

Here are a few additional pointers to keep in mind when formatting your case study:

• Never refer to the subject of your case study as "the client." Instead, use their name or a pseudonym.
• Read examples of case studies to gain an idea about the style and format.
• Remember to use APA format when citing references .

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach .  BMC Med Res Methodol . 2011;11:100.

Crowe S, Cresswell K, Robertson A, Huby G, Avery A, Sheikh A. The case study approach . BMC Med Res Methodol . 2011 Jun 27;11:100. doi:10.1186/1471-2288-11-100

Gagnon, Yves-Chantal.  The Case Study as Research Method: A Practical Handbook . Canada, Chicago Review Press Incorporated DBA Independent Pub Group, 2010.

Yin, Robert K. Case Study Research and Applications: Design and Methods . United States, SAGE Publications, 2017.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Understanding Case Study Method in Research: A Comprehensive Guide

Table of Contents

Have you ever wondered how researchers uncover the nuanced layers of individual experiences or the intricate workings of a particular event? One of the keys to unlocking these mysteries lies in the qualitative research focusing on a single subject in its real-life context.">case study method , a research strategy that might seem straightforward at first glance but is rich with complexity and insightful potential. Let’s dive into the world of case studies and discover why they are such a valuable tool in the arsenal of research methods.

What is a Case Study Method?

At its core, the case study method is a form of qualitative research that involves an in-depth, detailed examination of a single subject, such as an individual, group, organization, event, or phenomenon. It’s a method favored when the boundaries between phenomenon and context are not clearly evident, and where multiple sources of data are used to illuminate the case from various perspectives. This method’s strength lies in its ability to provide a comprehensive understanding of the case in its real-life context.

Historical Context and Evolution of Case Studies

Case studies have been around for centuries, with their roots in medical and psychological research. Over time, their application has spread to disciplines like sociology, anthropology, business, and education. The evolution of this method has been marked by a growing appreciation for qualitative data and the rich, contextual insights it can provide, which quantitative methods may overlook.

Characteristics of Case Study Research

What sets the case study method apart are its distinct characteristics:

• Intensive Examination: It provides a deep understanding of the case in question, considering the complexity and uniqueness of each case.
• Contextual Analysis: The researcher studies the case within its real-life context, recognizing that the context can significantly influence the phenomenon.
• Multiple Data Sources: Case studies often utilize various data sources like interviews, observations, documents, and reports, which provide multiple perspectives on the subject.
• Participant’s Perspective: This method often focuses on the perspectives of the participants within the case, giving voice to those directly involved.

Types of Case Studies

There are different types of case studies, each suited for specific research objectives:

• Exploratory: These are conducted before large-scale research projects to help identify questions, select measurement constructs, and develop hypotheses.
• Descriptive: These involve a detailed, in-depth description of the case, without attempting to determine cause and effect.
• Explanatory: These are used to investigate cause-and-effect relationships and understand underlying principles of certain phenomena.
• Intrinsic: This type is focused on the case itself because the case presents an unusual or unique issue.
• Instrumental: Here, the case is secondary to understanding a broader issue or phenomenon.
• Collective: These involve studying a group of cases collectively or comparably to understand a phenomenon, population, or general condition.

The Process of Conducting a Case Study

Conducting a case study involves several well-defined steps:

• Defining Your Case: What or who will you study? Define the case and ensure it aligns with your research objectives.
• Selecting Participants: If studying people, careful selection is crucial to ensure they fit the case criteria and can provide the necessary insights.
• Data Collection: Gather information through various methods like interviews, observations, and reviewing documents.
• Data Analysis: Analyze the collected data to identify patterns, themes, and insights related to your research question.
• Reporting Findings: Present your findings in a way that communicates the complexity and richness of the case study, often through narrative.

Case Studies in Practice: Real-world Examples

Case studies are not just academic exercises; they have practical applications in every field. For instance, in business, they can explore consumer behavior or organizational strategies. In psychology, they can provide detailed insight into individual behaviors or conditions. Education often uses case studies to explore teaching methods or learning difficulties.

Advantages of Case Study Research

While the case study method has its critics, it offers several undeniable advantages:

• Rich, Detailed Data: It captures data too complex for quantitative methods.
• Contextual Insights: It provides a better understanding of the phenomena in its natural setting.
• Contribution to Theory: It can generate and refine theory, offering a foundation for further research.

Limitations and Criticism

However, it’s important to acknowledge the limitations and criticisms:

• Generalizability : Findings from case studies may not be widely generalizable due to the focus on a single case.
• Subjectivity: The researcher’s perspective may influence the study, which requires careful reflection and transparency.
• Time-Consuming: They require a significant amount of time to conduct and analyze properly.

Concluding Thoughts on the Case Study Method

The case study method is a powerful tool that allows researchers to delve into the intricacies of a subject in its real-world environment. While not without its challenges, when executed correctly, the insights garnered can be incredibly valuable, offering depth and context that other methods may miss. Robert K\. Yin ’s advocacy for this method underscores its potential to illuminate and explain contemporary phenomena, making it an indispensable part of the researcher’s toolkit.

Reflecting on the case study method, how do you think its application could change with the advancements in technology and data analytics? Could such a traditional method be enhanced or even replaced in the future?

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Research Methods in Psychology

1 Introduction to Psychological Research – Objectives and Goals, Problems, Hypothesis and Variables

• Nature of Psychological Research
• The Context of Discovery
• Context of Justification
• Characteristics of Psychological Research
• Goals and Objectives of Psychological Research

2 Introduction to Psychological Experiments and Tests

• Independent and Dependent Variables
• Extraneous Variables
• Experimental and Control Groups
• Introduction of Test
• Types of Psychological Test
• Uses of Psychological Tests

3 Steps in Research

• Research Process
• Identification of the Problem
• Review of Literature
• Formulating a Hypothesis
• Identifying Manipulating and Controlling Variables
• Formulating a Research Design
• Constructing Devices for Observation and Measurement
• Sample Selection and Data Collection
• Data Analysis and Interpretation
• Hypothesis Testing
• Drawing Conclusion

4 Types of Research and Methods of Research

• Historical Research
• Descriptive Research
• Correlational Research
• Qualitative Research
• Ex-Post Facto Research
• True Experimental Research
• Quasi-Experimental Research

5 Definition and Description Research Design, Quality of Research Design

• Research Design
• Purpose of Research Design
• Design Selection
• Criteria of Research Design
• Qualities of Research Design

6 Experimental Design (Control Group Design and Two Factor Design)

• Experimental Design
• Control Group Design
• Two Factor Design

7 Survey Design

• Survey Research Designs
• Steps in Survey Design
• Structuring and Designing the Questionnaire
• Interviewing Methodology
• Data Analysis
• Final Report

8 Single Subject Design

• Single Subject Design: Definition and Meaning
• Phases Within Single Subject Design
• Requirements of Single Subject Design
• Characteristics of Single Subject Design
• Types of Single Subject Design
• Advantages of Single Subject Design
• Disadvantages of Single Subject Design

9 Observation Method

• Definition and Meaning of Observation
• Characteristics of Observation
• Types of Observation
• Advantages and Disadvantages of Observation
• Guides for Observation Method

10 Interview and Interviewing

• Definition of Interview
• Types of Interview
• Aspects of Qualitative Research Interviews
• Interview Questions
• Convergent Interviewing as Action Research
• Research Team

11 Questionnaire Method

• Definition and Description of Questionnaires
• Types of Questionnaires
• Purpose of Questionnaire Studies
• Designing Research Questionnaires
• The Methods to Make a Questionnaire Efficient
• The Types of Questionnaire to be Included in the Questionnaire
• Advantages and Disadvantages of Questionnaire
• When to Use a Questionnaire?

12 Case Study

• Definition and Description of Case Study Method
• Historical Account of Case Study Method
• Designing Case Study
• Requirements for Case Studies
• Guideline to Follow in Case Study Method
• Other Important Measures in Case Study Method
• Case Reports

13 Report Writing

• Purpose of a Report
• Writing Style of the Report
• Report Writing – the Do’s and the Don’ts
• Format for Report in Psychology Area
• Major Sections in a Report

14 Review of Literature

• Purposes of Review of Literature
• Sources of Review of Literature
• Types of Literature
• Writing Process of the Review of Literature
• Preparation of Index Card for Reviewing and Abstracting

15 Methodology

• Definition and Purpose of Methodology
• Participants (Sample)
• Apparatus and Materials

16 Result, Analysis and Discussion of the Data

• Definition and Description of Results
• Statistical Presentation
• Tables and Figures

17 Summary and Conclusion

• Summary Definition and Description
• Guidelines for Writing a Summary
• Writing the Summary and Choosing Words
• A Process for Paraphrasing and Summarising
• Summary of a Report
• Writing Conclusions

18 References in Research Report

• Reference List (the Format)
• References (Process of Writing)
• Reference List and Print Sources
• Electronic Sources
• Book on CD Tape and Movie
• Reference Specifications
• General Guidelines to Write References

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• Published: 22 November 2022

Single case studies are a powerful tool for developing, testing and extending theories

• Lyndsey Nickels   ORCID: orcid.org/0000-0002-0311-3524 1 , 2 ,
• Simon Fischer-Baum   ORCID: orcid.org/0000-0002-6067-0538 3 &
• Wendy Best   ORCID: orcid.org/0000-0001-8375-5916 4  

Nature Reviews Psychology volume  1 ,  pages 733–747 ( 2022 ) Cite this article

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• Neurological disorders

Psychology embraces a diverse range of methodologies. However, most rely on averaging group data to draw conclusions. In this Perspective, we argue that single case methodology is a valuable tool for developing and extending psychological theories. We stress the importance of single case and case series research, drawing on classic and contemporary cases in which cognitive and perceptual deficits provide insights into typical cognitive processes in domains such as memory, delusions, reading and face perception. We unpack the key features of single case methodology, describe its strengths, its value in adjudicating between theories, and outline its benefits for a better understanding of deficits and hence more appropriate interventions. The unique insights that single case studies have provided illustrate the value of in-depth investigation within an individual. Single case methodology has an important place in the psychologist’s toolkit and it should be valued as a primary research tool.

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Acknowledgements

The authors thank all of those pioneers of and advocates for single case study research who have mentored, inspired and encouraged us over the years, and the many other colleagues with whom we have discussed these issues.

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Nickels, L., Fischer-Baum, S. & Best, W. Single case studies are a powerful tool for developing, testing and extending theories. Nat Rev Psychol 1 , 733–747 (2022). https://doi.org/10.1038/s44159-022-00127-y

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2.2 Approaches to Research

Learning objectives.

By the end of this section, you will be able to:

• Describe the different research methods used by psychologists
• Discuss the strengths and weaknesses of case studies, naturalistic observation, surveys, and archival research
• Compare longitudinal and cross-sectional approaches to research
• Compare and contrast correlation and causation

There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it. Some methods rely on observational techniques. Other approaches involve interactions between the researcher and the individuals who are being studied—ranging from a series of simple questions to extensive, in-depth interviews—to well-controlled experiments.

Each of these research methods has unique strengths and weaknesses, and each method may only be appropriate for certain types of research questions. For example, studies that rely primarily on observation produce incredible amounts of information, but the ability to apply this information to the larger population is somewhat limited because of small sample sizes. Survey research, on the other hand, allows researchers to easily collect data from relatively large samples. While this allows for results to be generalized to the larger population more easily, the information that can be collected on any given survey is somewhat limited and subject to problems associated with any type of self-reported data. Some researchers conduct archival research by using existing records. While this can be a fairly inexpensive way to collect data that can provide insight into a number of research questions, researchers using this approach have no control on how or what kind of data was collected. All of the methods described thus far are correlational in nature. This means that researchers can speak to important relationships that might exist between two or more variables of interest. However, correlational data cannot be used to make claims about cause-and-effect relationships.

Correlational research can find a relationship between two variables, but the only way a researcher can claim that the relationship between the variables is cause and effect is to perform an experiment. In experimental research, which will be discussed later in this chapter, there is a tremendous amount of control over variables of interest. While this is a powerful approach, experiments are often conducted in artificial settings. This calls into question the validity of experimental findings with regard to how they would apply in real-world settings. In addition, many of the questions that psychologists would like to answer cannot be pursued through experimental research because of ethical concerns.

Clinical or Case Studies

In 2011, the New York Times published a feature story on Krista and Tatiana Hogan, Canadian twin girls. These particular twins are unique because Krista and Tatiana are conjoined twins, connected at the head. There is evidence that the two girls are connected in a part of the brain called the thalamus, which is a major sensory relay center. Most incoming sensory information is sent through the thalamus before reaching higher regions of the cerebral cortex for processing.

Link to Learning

Watch this CBC video about Krista's and Tatiana's lives to learn more.

The implications of this potential connection mean that it might be possible for one twin to experience the sensations of the other twin. For instance, if Krista is watching a particularly funny television program, Tatiana might smile or laugh even if she is not watching the program. This particular possibility has piqued the interest of many neuroscientists who seek to understand how the brain uses sensory information.

These twins represent an enormous resource in the study of the brain, and since their condition is very rare, it is likely that as long as their family agrees, scientists will follow these girls very closely throughout their lives to gain as much information as possible (Dominus, 2011).

Over time, it has become clear that while Krista and Tatiana share some sensory experiences and motor control, they remain two distinct individuals, which provides invaluable insight for researchers interested in the mind and the brain (Egnor, 2017).

In observational research, scientists are conducting a clinical or case study when they focus on one person or just a few individuals. Indeed, some scientists spend their entire careers studying just 10–20 individuals. Why would they do this? Obviously, when they focus their attention on a very small number of people, they can gain a precious amount of insight into those cases. The richness of information that is collected in clinical or case studies is unmatched by any other single research method. This allows the researcher to have a very deep understanding of the individuals and the particular phenomenon being studied.

If clinical or case studies provide so much information, why are they not more frequent among researchers? As it turns out, the major benefit of this particular approach is also a weakness. As mentioned earlier, this approach is often used when studying individuals who are interesting to researchers because they have a rare characteristic. Therefore, the individuals who serve as the focus of case studies are not like most other people. If scientists ultimately want to explain all behavior, focusing attention on such a special group of people can make it difficult to generalize any observations to the larger population as a whole. Generalizing refers to the ability to apply the findings of a particular research project to larger segments of society. Again, case studies provide enormous amounts of information, but since the cases are so specific, the potential to apply what’s learned to the average person may be very limited.

Naturalistic Observation

If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances are that almost everyone in the classroom will raise their hand, but do you think hand washing after every trip to the restroom is really that universal?

This is very similar to the phenomenon mentioned earlier in this chapter: many individuals do not feel comfortable answering a question honestly. But if we are committed to finding out the facts about hand washing, we have other options available to us.

Suppose we send a classmate into the restroom to actually watch whether everyone washes their hands after using the restroom. Will our observer blend into the restroom environment by wearing a white lab coat, sitting with a clipboard, and staring at the sinks? We want our researcher to be inconspicuous—perhaps standing at one of the sinks pretending to put in contact lenses while secretly recording the relevant information. This type of observational study is called naturalistic observation : observing behavior in its natural setting. To better understand peer exclusion, Suzanne Fanger collaborated with colleagues at the University of Texas to observe the behavior of preschool children on a playground. How did the observers remain inconspicuous over the duration of the study? They equipped a few of the children with wireless microphones (which the children quickly forgot about) and observed while taking notes from a distance. Also, the children in that particular preschool (a “laboratory preschool”) were accustomed to having observers on the playground (Fanger, Frankel, & Hazen, 2012).

It is critical that the observer be as unobtrusive and as inconspicuous as possible: when people know they are being watched, they are less likely to behave naturally. If you have any doubt about this, ask yourself how your driving behavior might differ in two situations: In the first situation, you are driving down a deserted highway during the middle of the day; in the second situation, you are being followed by a police car down the same deserted highway ( Figure 2.7 ).

It should be pointed out that naturalistic observation is not limited to research involving humans. Indeed, some of the best-known examples of naturalistic observation involve researchers going into the field to observe various kinds of animals in their own environments. As with human studies, the researchers maintain their distance and avoid interfering with the animal subjects so as not to influence their natural behaviors. Scientists have used this technique to study social hierarchies and interactions among animals ranging from ground squirrels to gorillas. The information provided by these studies is invaluable in understanding how those animals organize socially and communicate with one another. The anthropologist Jane Goodall , for example, spent nearly five decades observing the behavior of chimpanzees in Africa ( Figure 2.8 ). As an illustration of the types of concerns that a researcher might encounter in naturalistic observation, some scientists criticized Goodall for giving the chimps names instead of referring to them by numbers—using names was thought to undermine the emotional detachment required for the objectivity of the study (McKie, 2010).

The greatest benefit of naturalistic observation is the validity , or accuracy, of information collected unobtrusively in a natural setting. Having individuals behave as they normally would in a given situation means that we have a higher degree of ecological validity, or realism, than we might achieve with other research approaches. Therefore, our ability to generalize the findings of the research to real-world situations is enhanced. If done correctly, we need not worry about people or animals modifying their behavior simply because they are being observed. Sometimes, people may assume that reality programs give us a glimpse into authentic human behavior. However, the principle of inconspicuous observation is violated as reality stars are followed by camera crews and are interviewed on camera for personal confessionals. Given that environment, we must doubt how natural and realistic their behaviors are.

The major downside of naturalistic observation is that they are often difficult to set up and control. In our restroom study, what if you stood in the restroom all day prepared to record people’s hand washing behavior and no one came in? Or, what if you have been closely observing a troop of gorillas for weeks only to find that they migrated to a new place while you were sleeping in your tent? The benefit of realistic data comes at a cost. As a researcher you have no control of when (or if) you have behavior to observe. In addition, this type of observational research often requires significant investments of time, money, and a good dose of luck.

Sometimes studies involve structured observation. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from Strange Situation by Mary Ainsworth (you will read more about this in the chapter on lifespan development). The Strange Situation is a procedure used to evaluate attachment styles that exist between an infant and caregiver. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver’s return to the room. The infant’s behavior is closely monitored at each phase, but it is the behavior of the infant upon being reunited with the caregiver that is most telling in terms of characterizing the infant’s attachment style with the caregiver.

Another potential problem in observational research is observer bias . Generally, people who act as observers are closely involved in the research project and may unconsciously skew their observations to fit their research goals or expectations. To protect against this type of bias, researchers should have clear criteria established for the types of behaviors recorded and how those behaviors should be classified. In addition, researchers often compare observations of the same event by multiple observers, in order to test inter-rater reliability : a measure of reliability that assesses the consistency of observations by different observers.

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally ( Figure 2.9 ). Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

Surveys allow researchers to gather data from larger samples than may be afforded by other research methods . A sample is a subset of individuals selected from a population , which is the overall group of individuals that the researchers are interested in. Researchers study the sample and seek to generalize their findings to the population. Generally, researchers will begin this process by calculating various measures of central tendency from the data they have collected. These measures provide an overall summary of what a typical response looks like. There are three measures of central tendency: mode, median, and mean. The mode is the most frequently occurring response, the median lies at the middle of a given data set, and the mean is the arithmetic average of all data points. Means tend to be most useful in conducting additional analyses like those described below; however, means are very sensitive to the effects of outliers, and so one must be aware of those effects when making assessments of what measures of central tendency tell us about a data set in question.

There is both strength and weakness of the survey in comparison to case studies. By using surveys, we can collect information from a larger sample of people. A larger sample is better able to reflect the actual diversity of the population, thus allowing better generalizability. Therefore, if our sample is sufficiently large and diverse, we can assume that the data we collect from the survey can be generalized to the larger population with more certainty than the information collected through a case study. However, given the greater number of people involved, we are not able to collect the same depth of information on each person that would be collected in a case study.

Another potential weakness of surveys is something we touched on earlier in this chapter: People don't always give accurate responses. They may lie, misremember, or answer questions in a way that they think makes them look good. For example, people may report drinking less alcohol than is actually the case.

Any number of research questions can be answered through the use of surveys. One real-world example is the research conducted by Jenkins, Ruppel, Kizer, Yehl, and Griffin (2012) about the backlash against the US Arab-American community following the terrorist attacks of September 11, 2001. Jenkins and colleagues wanted to determine to what extent these negative attitudes toward Arab-Americans still existed nearly a decade after the attacks occurred. In one study, 140 research participants filled out a survey with 10 questions, including questions asking directly about the participant’s overt prejudicial attitudes toward people of various ethnicities. The survey also asked indirect questions about how likely the participant would be to interact with a person of a given ethnicity in a variety of settings (such as, “How likely do you think it is that you would introduce yourself to a person of Arab-American descent?”). The results of the research suggested that participants were unwilling to report prejudicial attitudes toward any ethnic group. However, there were significant differences between their pattern of responses to questions about social interaction with Arab-Americans compared to other ethnic groups: they indicated less willingness for social interaction with Arab-Americans compared to the other ethnic groups. This suggested that the participants harbored subtle forms of prejudice against Arab-Americans, despite their assertions that this was not the case (Jenkins et al., 2012).

Archival Research

Some researchers gain access to large amounts of data without interacting with a single research participant. Instead, they use existing records to answer various research questions. This type of research approach is known as archival research . Archival research relies on looking at past records or data sets to look for interesting patterns or relationships.

For example, a researcher might access the academic records of all individuals who enrolled in college within the past ten years and calculate how long it took them to complete their degrees, as well as course loads, grades, and extracurricular involvement. Archival research could provide important information about who is most likely to complete their education, and it could help identify important risk factors for struggling students ( Figure 2.10 ).

In comparing archival research to other research methods, there are several important distinctions. For one, the researcher employing archival research never directly interacts with research participants. Therefore, the investment of time and money to collect data is considerably less with archival research. Additionally, researchers have no control over what information was originally collected. Therefore, research questions have to be tailored so they can be answered within the structure of the existing data sets. There is also no guarantee of consistency between the records from one source to another, which might make comparing and contrasting different data sets problematic.

Longitudinal and Cross-Sectional Research

Sometimes we want to see how people change over time, as in studies of human development and lifespan. When we test the same group of individuals repeatedly over an extended period of time, we are conducting longitudinal research. Longitudinal research is a research design in which data-gathering is administered repeatedly over an extended period of time. For example, we may survey a group of individuals about their dietary habits at age 20, retest them a decade later at age 30, and then again at age 40.

Another approach is cross-sectional research. In cross-sectional research , a researcher compares multiple segments of the population at the same time. Using the dietary habits example above, the researcher might directly compare different groups of people by age. Instead of studying a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old individuals. While cross-sectional research requires a shorter-term investment, it is also limited by differences that exist between the different generations (or cohorts) that have nothing to do with age per se, but rather reflect the social and cultural experiences of different generations of individuals that make them different from one another.

To illustrate this concept, consider the following survey findings. In recent years there has been significant growth in the popular support of same-sex marriage. Many studies on this topic break down survey participants into different age groups. In general, younger people are more supportive of same-sex marriage than are those who are older (Jones, 2013). Does this mean that as we age we become less open to the idea of same-sex marriage, or does this mean that older individuals have different perspectives because of the social climates in which they grew up? Longitudinal research is a powerful approach because the same individuals are involved in the research project over time, which means that the researchers need to be less concerned with differences among cohorts affecting the results of their study.

Often longitudinal studies are employed when researching various diseases in an effort to understand particular risk factors. Such studies often involve tens of thousands of individuals who are followed for several decades. Given the enormous number of people involved in these studies, researchers can feel confident that their findings can be generalized to the larger population. The Cancer Prevention Study-3 (CPS-3) is one of a series of longitudinal studies sponsored by the American Cancer Society aimed at determining predictive risk factors associated with cancer. When participants enter the study, they complete a survey about their lives and family histories, providing information on factors that might cause or prevent the development of cancer. Then every few years the participants receive additional surveys to complete. In the end, hundreds of thousands of participants will be tracked over 20 years to determine which of them develop cancer and which do not.

Clearly, this type of research is important and potentially very informative. For instance, earlier longitudinal studies sponsored by the American Cancer Society provided some of the first scientific demonstrations of the now well-established links between increased rates of cancer and smoking (American Cancer Society, n.d.) ( Figure 2.11 ).

As with any research strategy, longitudinal research is not without limitations. For one, these studies require an incredible time investment by the researcher and research participants. Given that some longitudinal studies take years, if not decades, to complete, the results will not be known for a considerable period of time. In addition to the time demands, these studies also require a substantial financial investment. Many researchers are unable to commit the resources necessary to see a longitudinal project through to the end.

Research participants must also be willing to continue their participation for an extended period of time, and this can be problematic. People move, get married and take new names, get ill, and eventually die. Even without significant life changes, some people may simply choose to discontinue their participation in the project. As a result, the attrition rates, or reduction in the number of research participants due to dropouts, in longitudinal studies are quite high and increase over the course of a project. For this reason, researchers using this approach typically recruit many participants fully expecting that a substantial number will drop out before the end. As the study progresses, they continually check whether the sample still represents the larger population, and make adjustments as necessary.

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This chapter reviews the strengths and limitations of case study as a research method in social sciences. It provides an account of an evidence base to justify why a case study is best suitable for some research questions and why not for some other research questions. Case study designing around the research context, defining the structure and modality, conducting the study, collecting the data through triangulation mode, analysing the data, and interpreting the data and theory building at the end give a holistic view of it. In addition, the chapter also focuses on the types of case study and when and where to use case study as a research method in social science research.

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Channaveer, R.M., Baikady, R. (2022). Case Study. In: Islam, M.R., Khan, N.A., Baikady, R. (eds) Principles of Social Research Methodology. Springer, Singapore. https://doi.org/10.1007/978-981-19-5441-2_21

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Case Studies

Last updated 22 Mar 2021

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Case studies are very detailed investigations of an individual or small group of people, usually regarding an unusual phenomenon or biographical event of interest to a research field. Due to a small sample, the case study can conduct an in-depth analysis of the individual/group.

Evaluation of case studies:

- Case studies create opportunities for a rich yield of data, and the depth of analysis can in turn bring high levels of validity (i.e. providing an accurate and exhaustive measure of what the study is hoping to measure).

- Studying abnormal psychology can give insight into how something works when it is functioning correctly, such as brain damage on memory (e.g. the case study of patient KF, whose short-term memory was impaired following a motorcycle accident but left his long-term memory intact, suggesting there might be separate physical stores in the brain for short and long-term memory).

- The detail collected on a single case may lead to interesting findings that conflict with current theories, and stimulate new paths for research.

- There is little control over a number of variables involved in a case study, so it is difficult to confidently establish any causal relationships between variables.

- Case studies are unusual by nature, so will have poor reliability as replicating them exactly will be unlikely.

- Due to the small sample size, it is unlikely that findings from a case study alone can be generalised to a whole population.

- The case study’s researcher may become so involved with the study that they exhibit bias in their interpretation and presentation of the data, making it challenging to distinguish what is truly objective/factual.

• Case Studies

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Phineas Gage

In this post

You may have already heard of Phineas Gage, such is his infamous history with psychology. He was working on a railway line in the USA when there was an explosion, which resulted in an iron rod being fired through his head. He survived the accident even though there were serious injuries to his face and brain but it was soon discovered that in terms of his personality, he was completely different after the accident than he was before it.

Before the accident he was described as a very calm man who was very popular, but afterwards he was considered to be rude and irresponsible.

Gage died 12 years after the accident and after hearing of his death, his doctor, John Harlow, who had worked with him at the time of his accident, asked for his body to be exhumed so that he could look at his skull and try to identify how this caused the change in his personality.

Many years later, Damasio and her colleagues were able to make use of much better technology to further investigate the damage that had been caused to Phineas Gage’s brain and the effects that this had on his personality.

Damasio et al. aimed to build a replica model of Gage’s skull (using the actual skull as a guide) so that they could show exactly where the iron rod entered and exited Gage’s head.

A 3D representation of the skull and the injuries it received meant that it was much clearer which parts of his brain would have been affected by the accident and Damasio et al. wanted to see if any other areas of the brain had also been damaged.

• Pictures and measurements of Gage’s skull were taken
• A 3D replica model was built based on the information from the skull
• Information was also taken from the iron rod (which had been buried with Gage!)
• Information from the rod and the skull together meant that the trajectory of the iron rod could be accurately mapped
• Altogether 20 different points of entry and 16 points of exit were identified and the five most likely paths were chosen
• Each of these five paths were explored to map out which areas of Gage’s brain would have been damaged by each path.

It was thought that damage to both the left and right hemispheres of the brain were likely and that no other area than the frontal lobe would have been affected.

The iron rod would have gone through Gage’s left eye socket and then upwards in its trajectory. This means that rather than affecting the right frontal lobe, only the white matter (tissue containing nerve fibres) in the brain’s left hemisphere would have been affected. However, this meant that neural messages in this area of the brain would not have been transmitted because white matter is where neurons pass messages along axon fibres.

The findings from the 3D model and its implications for the parts of the brain that were thought to be damaged were compared to reports of the changes in Gage’s personality. It was concluded that a specific area of the frontal lobe (the ventromedial area) is responsible for making controlled decisions, regulating impulses and urges and dealing with emotions in a proper way.

These findings were compared to 12 other individuals who had experienced similar brain injuries and the same problems with control and impulse were found, showing that it is likely possible to predict the behaviour of people who have sustained this kind of brain injury.

Strengths of the study

• Modern-day technology is very reliable and therefore the 3D model that was created would have been very accurate and information could be ‘seen’ rather than just guessed at from written reports
• Predictions can now be made about people’s behaviour when they have experienced injuries in specific areas of the brain; this can help people to adjust to new lifestyles and may help in treating them as well.

Weaknesses of the study

• Information about the change in Gage’s personality were gleaned from details written more than a century ago, meaning its accuracy is questionable
• As this was a case study, it is difficult to generalise the findings to a wider population so predictions about possible changes in behaviour may not be applicable to everyone.

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Case Studies

March 7, 2021 - Paper 2 Psychology in Context | Research Methods

• Back to Paper 2 - Research Methods

Description, AO1 of Case Studies:

• An in-depth, detailed investigation of an individual or group.
• It would usually include biographical details, as well as details of behaviours or experiences of interest to the researcher.
• Usually carried out in the real world
• Can use a variety of Psychology research methods (experimental and non-experimental) in order to collect data for the case study.

Methods used to collect information for case studies:

• Questionnaires (open and closed questions)
• Observations

Evaluation of Case Studies:

(1)  POINT:  A strength of a case study is that it produces rich, detailed data.  EXAMPLE:  For example, a case study of an individual’s life is incredibly detailed and may highlight a number of important experiences that could have combined to cause them to become mentally ill.  EVALUATION:  This is positive because information that may be overlooked using other methods is likely to be identified.

(2)  POINT:  A strength os a cause study is that it provices insight into individuals.  EXAMPLE: For example, rare mental disorders make it impossible to study large amounts of participants with that disorder because the behaviours or experiences are so unique that they could not have been studied in any other way.  EVALUATION: This is positive because it helps to improve our understanding of behaviours that would otherwise not be possible.

Weaknesses:

(1)  POINT:  A weakness of a case study is that it is difficult to generalise the results.  EXAMPLE:  For example, a case study of an individual person might not be representative of anyone else because experiences are so individual that another person may not react in the same way.  EVALUATION:  This is a problem as it’s difficult to generalise to the rest of the population (low popultation validity) as each case has unique characteristics.

(2)  POINT:  A weakness of a case study is that it collects retrospective data.  EXAMPLE:  For example, a researcher might rely on asking individuals about their past to help form the case study, which can be reconstructive.  EVALUATION: This is a problem as such evidence may have been recalled inaccurately and may therefore be unreliable.

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1.2 Research Methods in Psychology

4 min read • january 5, 2023

Sadiyya Holsey

Jillian Holbrook

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Overview of Research Methods

There are various types of research methods in psychology with different purposes, strengths, and weaknesses.

Whenever researchers want to prove or find causation, they would run an experiment.

An experiment you'll learn about in Unit 9 that was run by Solomon Asch investigated the extent to which one would conform to a group's ideas.

Image Courtesy of Wikipedia .

Each person in the room would have to look at these lines above and state which one they thought was of similar length to the original line. The answer was, of course, obvious, but Asch wanted to see if the "real participant" would conform to the views of the rest of the group.

Asch gathered together what we could call "fake participants" and told them not to say line C. The "real participant" would then hear wrong answers, but they did not want to be the odd one out, so they conformed with the rest of the group and represented the majority view.

In this experiment, the "real participant" was the control group , and about 75% of them, over 12 trials, conformed at least once.

Correlational Study

There could be a correlational study between anything. Say you wanted to see if there was an association between the number of hours a teenager sleeps and their grades in high school. If there was a correlation, we cannot say that sleeping a greater number of hours causes higher grades. However, we can determine that they are related to each other. 💤

Remember in psychology that a correlation does not prove causation!

Survey Research

Surveys are used all the time, especially in advertising and marketing. They are often distributed to a large number of people, and the results are returned back to researchers.

Naturalistic Observation

If a student wanted to observe how many people fully stop at a stop sign, they could watch the cars from a distance and record their data. This is a naturalistic observation since the student is in no way influencing the results.

A notable psychological case study is the study of Phineas Gage :

Image Courtesy of Vermont Journal

Phineas Gage was a railroad construction foreman who survived a severe brain injury in 1848. The accident occurred when an iron rod was accidentally driven through Gage's skull, damaging his frontal lobes . Despite the severity of the injury, Gage was able to walk and talk immediately after the accident and appeared to be relatively uninjured.

However, Gage's personality underwent a dramatic change following the injury. He became impulsive, irresponsible, and prone to outbursts of anger, which were completely out of character for him before the accident. Gage's case is famous in the history of psychology because it was one of the first to suggest that damage to the frontal lobes of the brain can have significant effects on personality and behavior.

Key Terms to Review ( 27 )

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Ethical Issues

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Hawthorne Effect

Human Development Stages

Independent Variables

Longitudinal Studies

Naturalistic Observations

Personality Change

Phineas Gage

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10 Case Study Advantages and Disadvantages

A case study in academic research is a detailed and in-depth examination of a specific instance or event, generally conducted through a qualitative approach to data.

The most common case study definition that I come across is is Robert K. Yin’s (2003, p. 13) quote provided below:

“An empirical inquiry that investigates a contemporary phenomenon within its real-life context, especially when the boundaries between phenomenon and context are not clearly evident.”

Researchers conduct case studies for a number of reasons, such as to explore complex phenomena within their real-life context, to look at a particularly interesting instance of a situation, or to dig deeper into something of interest identified in a wider-scale project.

While case studies render extremely interesting data, they have many limitations and are not suitable for all studies. One key limitation is that a case study’s findings are not usually generalizable to broader populations because one instance cannot be used to infer trends across populations.

Case Study Advantages and Disadvantages

1. in-depth analysis of complex phenomena.

Case study design allows researchers to delve deeply into intricate issues and situations.

By focusing on a specific instance or event, researchers can uncover nuanced details and layers of understanding that might be missed with other research methods, especially large-scale survey studies.

As Lee and Saunders (2017) argue,

“It allows that particular event to be studies in detail so that its unique qualities may be identified.”

This depth of analysis can provide rich insights into the underlying factors and dynamics of the studied phenomenon.

2. Holistic Understanding

Building on the above point, case studies can help us to understand a topic holistically and from multiple angles.

This means the researcher isn’t restricted to just examining a topic by using a pre-determined set of questions, as with questionnaires. Instead, researchers can use qualitative methods to delve into the many different angles, perspectives, and contextual factors related to the case study.

We can turn to Lee and Saunders (2017) again, who notes that case study researchers “develop a deep, holistic understanding of a particular phenomenon” with the intent of deeply understanding the phenomenon.

3. Examination of rare and Unusual Phenomena

We need to use case study methods when we stumble upon “rare and unusual” (Lee & Saunders, 2017) phenomena that would tend to be seen as mere outliers in population studies.

Take, for example, a child genius. A population study of all children of that child’s age would merely see this child as an outlier in the dataset, and this child may even be removed in order to predict overall trends.

So, to truly come to an understanding of this child and get insights into the environmental conditions that led to this child’s remarkable cognitive development, we need to do an in-depth study of this child specifically – so, we’d use a case study.

4. Helps Reveal the Experiences of Marginalzied Groups

Just as rare and unsual cases can be overlooked in population studies, so too can the experiences, beliefs, and perspectives of marginalized groups.

As Lee and Saunders (2017) argue, “case studies are also extremely useful in helping the expression of the voices of people whose interests are often ignored.”

Take, for example, the experiences of minority populations as they navigate healthcare systems. This was for many years a “hidden” phenomenon, not examined by researchers. It took case study designs to truly reveal this phenomenon, which helped to raise practitioners’ awareness of the importance of cultural sensitivity in medicine.

5. Ideal in Situations where Researchers cannot Control the Variables

Experimental designs – where a study takes place in a lab or controlled environment – are excellent for determining cause and effect . But not all studies can take place in controlled environments (Tetnowski, 2015).

When we’re out in the field doing observational studies or similar fieldwork, we don’t have the freedom to isolate dependent and independent variables. We need to use alternate methods.

Case studies are ideal in such situations.

A case study design will allow researchers to deeply immerse themselves in a setting (potentially combining it with methods such as ethnography or researcher observation) in order to see how phenomena take place in real-life settings.

6. Supports the generation of new theories or hypotheses

While large-scale quantitative studies such as cross-sectional designs and population surveys are excellent at testing theories and hypotheses on a large scale, they need a hypothesis to start off with!

This is where case studies – in the form of grounded research – come in. Often, a case study doesn’t start with a hypothesis. Instead, it ends with a hypothesis based upon the findings within a singular setting.

The deep analysis allows for hypotheses to emerge, which can then be taken to larger-scale studies in order to conduct further, more generalizable, testing of the hypothesis or theory.

7. Reveals the Unexpected

When a largescale quantitative research project has a clear hypothesis that it will test, it often becomes very rigid and has tunnel-vision on just exploring the hypothesis.

Of course, a structured scientific examination of the effects of specific interventions targeted at specific variables is extermely valuable.

But narrowly-focused studies often fail to shine a spotlight on unexpected and emergent data. Here, case studies come in very useful. Oftentimes, researchers set their eyes on a phenomenon and, when examining it closely with case studies, identify data and come to conclusions that are unprecedented, unforeseen, and outright surprising.

As Lars Meier (2009, p. 975) marvels, “where else can we become a part of foreign social worlds and have the chance to become aware of the unexpected?”

Disadvantages

1. not usually generalizable.

Case studies are not generalizable because they tend not to look at a broad enough corpus of data to be able to infer that there is a trend across a population.

As Yang (2022) argues, “by definition, case studies can make no claims to be typical.”

Case studies focus on one specific instance of a phenomenon. They explore the context, nuances, and situational factors that have come to bear on the case study. This is really useful for bringing to light important, new, and surprising information, as I’ve already covered.

But , it’s not often useful for generating data that has validity beyond the specific case study being examined.

2. Subjectivity in interpretation

Case studies usually (but not always) use qualitative data which helps to get deep into a topic and explain it in human terms, finding insights unattainable by quantitative data.

But qualitative data in case studies relies heavily on researcher interpretation. While researchers can be trained and work hard to focus on minimizing subjectivity (through methods like triangulation), it often emerges – some might argue it’s innevitable in qualitative studies.

So, a criticism of case studies could be that they’re more prone to subjectivity – and researchers need to take strides to address this in their studies.

3. Difficulty in replicating results

Case study research is often non-replicable because the study takes place in complex real-world settings where variables are not controlled.

So, when returning to a setting to re-do or attempt to replicate a study, we often find that the variables have changed to such an extent that replication is difficult. Furthermore, new researchers (with new subjective eyes) may catch things that the other readers overlooked.

Replication is even harder when researchers attempt to replicate a case study design in a new setting or with different participants.

Comprehension Quiz for Students

Question 1: What benefit do case studies offer when exploring the experiences of marginalized groups?

a) They provide generalizable data. b) They help express the voices of often-ignored individuals. c) They control all variables for the study. d) They always start with a clear hypothesis.

Question 2: Why might case studies be considered ideal for situations where researchers cannot control all variables?

a) They provide a structured scientific examination. b) They allow for generalizability across populations. c) They focus on one specific instance of a phenomenon. d) They allow for deep immersion in real-life settings.

Question 3: What is a primary disadvantage of case studies in terms of data applicability?

a) They always focus on the unexpected. b) They are not usually generalizable. c) They support the generation of new theories. d) They provide a holistic understanding.

Question 4: Why might case studies be considered more prone to subjectivity?

a) They always use quantitative data. b) They heavily rely on researcher interpretation, especially with qualitative data. c) They are always replicable. d) They look at a broad corpus of data.

Question 5: In what situations are experimental designs, such as those conducted in labs, most valuable?

a) When there’s a need to study rare and unusual phenomena. b) When a holistic understanding is required. c) When determining cause-and-effect relationships. d) When the study focuses on marginalized groups.

Question 6: Why is replication challenging in case study research?

a) Because they always use qualitative data. b) Because they tend to focus on a broad corpus of data. c) Due to the changing variables in complex real-world settings. d) Because they always start with a hypothesis.

Lee, B., & Saunders, M. N. K. (2017). Conducting Case Study Research for Business and Management Students. SAGE Publications.

Meir, L. (2009). Feasting on the Benefits of Case Study Research. In Mills, A. J., Wiebe, E., & Durepos, G. (Eds.). Encyclopedia of Case Study Research (Vol. 2). London: SAGE Publications.

Tetnowski, J. (2015). Qualitative case study research design.  Perspectives on fluency and fluency disorders ,  25 (1), 39-45. ( Source )

Yang, S. L. (2022). The War on Corruption in China: Local Reform and Innovation . Taylor & Francis.

Yin, R. (2003). Case Study research. Thousand Oaks, CA: Sage.

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Unpacking the 3 Descriptive Research Methods in Psychology

Descriptive research methods are used to define the who, what, and where of human behavior and other psychological phenomena.

Psychologists and researchers use a myriad of tools when studying human and animal behavior.

Descriptive research methods in psychology are designed to scientifically describe or explain what happens to whom and where, as opposed to how or why it happens.

This type of research is often conducted in a natural setting and may be the precursor to other types of scientific research that delves deeper into a phenomenon. The goal, according to a 2016 paper , is finding the “ultimate truth.”

There are three main methods used in descriptive research, each with their own strengths and weaknesses.

What is descriptive research?

Descriptive research methods are scientific tools used by researchers and psychologists for gathering information and describing the specifics of behaviors, patterns, and other phenomena. These methods focus on the who, what, and where, versus the why or how.

In psychology, descriptive research is used often to define certain behaviors or traits that are observed. Because descriptive research is typically concerned with the “raw truth,” it is often conducted as naturally as possible without introducing any manipulation or variables.

Descriptive research may be an initial step before the other two types of psychological research are conducted:

• Correlational research: examines two variables at once, and may be used to identify patterns of relationships
• Experimental research: determines cause and effect by exposing one group to a particular variable, while another is not exposed to the variable

Descriptive research does not typically rely on a hypothesis and may be more flexible than the other types of psychological research. This type of research can act as a springboard for further exploration by allowing scientists to gather information needed to form a hypothesis. That hypothesis could then serve as the basis for a correlational study or a formal experiment.

Types of descriptive research in psychology

There are three methods scientists use to obtain descriptive research:

• observation
• case studies

Each method comes with strengths and weaknesses. Scientists may opt for one method over another depending on the type of information they need and from whom.

Observational method

The observational method refers to scientists watching the behavior of animals or humans in a natural setting. Researchers may use the data to pinpoint trends or patterns that might warrant further exploration.

The goal of the observational method is to provide an unbiased “snapshot” of a particular population at a particular time, according to a 2020 research review rating the efficacy of different descriptive research methods.

However, this method must be conducted carefully to garner accurate results. If the subjects being observed are aware someone is watching them, they might become uncomfortable and change their behavior. This is sometimes called “the Hawthorne effect.”

Yet, there are some ways a researcher may be able to mitigate the Hawthorne effect, such as trying to blend in so well that the observers do not notice the researchers, or telling the participant they are observing something different from what they’re actually looking at.

Additionally, researchers may also transmit bias to those they observe, resulting in the participants adjusting their behavior to the bias.

For these reasons, the observational method may be more accurate for scientists studying animal behavior, rather than human.

Case studies

Case studies typically focus on an individual or small group of people and can provide a wealth of information about something very specific in its natural setting.

The goal of this research method is to provide detailed information about a contained phenomenon in a natural environment. For example, a person or small group of people with a rare disease or trait might be observed by a researcher to produce data on that specific disease or trait.

This precision can pose benefits and risks to case studies.

Participants may be less likely to drop out or refuse to follow up with researchers in this type of research format, which can increase the accuracy of case study findings.

And despite the ability case studies have to collect a lot of information about something particular, scientists and researchers may still be unable to generalize their findings to the greater population. Thus, a case study may not be representative, which can make findings unreliable beyond the case study’s specific scope.

One challenge of the case study is that the definition of this descriptive research method can vary widely among scientists, across and even within disciplines. Yet, some scientists suggest that case studies can and should be used more broadly, as one 2020 paper argues.

When a broad sample size is needed to assess specific information, a researcher’s best tool may be a survey. The goal of a survey is to gain insight into a particular behavior among a large group of people.

Survey research involves participants responding to researchers’ questions through questionnaires, virtually or in person. Surveys can assess a broader variety of people in their sample than a case study, but cannot provide the same depth of information.

As a descriptive research method, surveys can have similar inaccuracies to observation. Participants may change their answers out of concern or fear for how they could be perceived.

Virtual versus in-person surveys

Online surveys may be more accurate because participants are not answering questions face-to-face with an interviewer. However, because no interviewer is present, answers cannot be discussed beyond what is provided.

Online surveys may also have lower response rates. In-person interviews might provide better response rates, but are often more expensive to produce. Phone interviews may be faster and cheaper, but are commonly less in-depth and risk participants dropping out.

Let’s recap

Descriptive research methods can be crucial for psychological researchers to establish and describe the natural details of a particular phenomenon.

There are three major methods of descriptive research:

These research methods are not based on a hypothesis, but rather serve as a means for gathering data before diving deeper into other types of scientific research. Descriptive research is often the first step in forming a hypothesis or answering a question.

Each method of descriptive research has risks and benefits, including the possibility of bias, often as a result of participants adjusting their behavior as a consequence of being watched.

Without descriptive research, it may be virtually impossible to reach the stage of scientific experimentation where cause and effect are determined, or to prove correlation among a specific set of variables.

Last medically reviewed on May 6, 2022

13 sources collapsed

• Al Maskari Z, et al. (2021). Characteristics of healthcare workers infected with COVID-19: A cross-sectional observational study. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7543901/
• Aggarwal R, et al. (2019). Study designs: Part 2 — descriptive studies. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6371702/
• Colorafi KJ, et al. (2016). Qualitative descriptive methods in health science research. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7586301/
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Longitudinal Study Design

Julia Simkus

Editor at Simply Psychology

BA (Hons) Psychology, Princeton University

Julia Simkus is a graduate of Princeton University with a Bachelor of Arts in Psychology. She is currently studying for a Master's Degree in Counseling for Mental Health and Wellness in September 2023. Julia's research has been published in peer reviewed journals.

Learn about our Editorial Process

Saul Mcleod, PhD

Editor-in-Chief for Simply Psychology

BSc (Hons) Psychology, MRes, PhD, University of Manchester

Saul Mcleod, PhD., is a qualified psychology teacher with over 18 years of experience in further and higher education. He has been published in peer-reviewed journals, including the Journal of Clinical Psychology.

Olivia Guy-Evans, MSc

Associate Editor for Simply Psychology

BSc (Hons) Psychology, MSc Psychology of Education

Olivia Guy-Evans is a writer and associate editor for Simply Psychology. She has previously worked in healthcare and educational sectors.

A longitudinal study is a type of observational and correlational study that involves monitoring a population over an extended period of time. It allows researchers to track changes and developments in the subjects over time.

What is a Longitudinal Study?

In longitudinal studies, researchers do not manipulate any variables or interfere with the environment. Instead, they simply conduct observations on the same group of subjects over a period of time.

These research studies can last as short as a week or as long as multiple years or even decades. Unlike cross-sectional studies that measure a moment in time, longitudinal studies last beyond a single moment, enabling researchers to discover cause-and-effect relationships between variables.

They are beneficial for recognizing any changes, developments, or patterns in the characteristics of a target population. Longitudinal studies are often used in clinical and developmental psychology to study shifts in behaviors, thoughts, emotions, and trends throughout a lifetime.

For example, a longitudinal study could be used to examine the progress and well-being of children at critical age periods from birth to adulthood.

The Harvard Study of Adult Development is one of the longest longitudinal studies to date. Researchers in this study have followed the same men group for over 80 years, observing psychosocial variables and biological processes for healthy aging and well-being in late life (see Harvard Second Generation Study).

When designing longitudinal studies, researchers must consider issues like sample selection and generalizability, attrition and selectivity bias, effects of repeated exposure to measures, selection of appropriate statistical models, and coverage of the necessary timespan to capture the phenomena of interest.

Panel Study

• A panel study is a type of longitudinal study design in which the same set of participants are measured repeatedly over time.
• Data is gathered on the same variables of interest at each time point using consistent methods. This allows studying continuity and changes within individuals over time on the key measured constructs.
• Prominent examples include national panel surveys on topics like health, aging, employment, and economics. Panel studies are a type of prospective study .

Cohort Study

• A cohort study is a type of longitudinal study that samples a group of people sharing a common experience or demographic trait within a defined period, such as year of birth.
• Researchers observe a population based on the shared experience of a specific event, such as birth, geographic location, or historical experience. These studies are typically used among medical researchers.
• Cohorts are identified and selected at a starting point (e.g. birth, starting school, entering a job field) and followed forward in time. 
• As they age, data is collected on cohort subgroups to determine their differing trajectories. For example, investigating how health outcomes diverge for groups born in 1950s, 1960s, and 1970s.
• Cohort studies do not require the same individuals to be assessed over time; they just require representation from the cohort.

Retrospective Study

• In a retrospective study , researchers either collect data on events that have already occurred or use existing data that already exists in databases, medical records, or interviews to gain insights about a population.
• Appropriate when prospectively following participants from the past starting point is infeasible or unethical. For example, studying early origins of diseases emerging later in life.
• Retrospective studies efficiently provide a “snapshot summary” of the past in relation to present status. However, quality concerns with retrospective data make careful interpretation necessary when inferring causality. Memory biases and selective retention influence quality of retrospective data.

Allows researchers to look at changes over time

Because longitudinal studies observe variables over extended periods of time, researchers can use their data to study developmental shifts and understand how certain things change as we age.

High validation

Since objectives and rules for long-term studies are established before data collection, these studies are authentic and have high levels of validity.

Eliminates recall bias

Recall bias occurs when participants do not remember past events accurately or omit details from previous experiences.

Flexibility

The variables in longitudinal studies can change throughout the study. Even if the study was created to study a specific pattern or characteristic, the data collection could show new data points or relationships that are unique and worth investigating further.

Limitations

Costly and time-consuming.

Longitudinal studies can take months or years to complete, rendering them expensive and time-consuming. Because of this, researchers tend to have difficulty recruiting participants, leading to smaller sample sizes.

Large sample size needed

Longitudinal studies tend to be challenging to conduct because large samples are needed for any relationships or patterns to be meaningful. Researchers are unable to generate results if there is not enough data.

Participants tend to drop out

Not only is it a struggle to recruit participants, but subjects also tend to leave or drop out of the study due to various reasons such as illness, relocation, or a lack of motivation to complete the full study.

This tendency is known as selective attrition and can threaten the validity of an experiment. For this reason, researchers using this approach typically recruit many participants, expecting a substantial number to drop out before the end.

Report bias is possible

Longitudinal studies will sometimes rely on surveys and questionnaires, which could result in inaccurate reporting as there is no way to verify the information presented.

• Data were collected for each child at three-time points: at 11 months after adoption, at 4.5 years of age and at 10.5 years of age. The first two sets of results showed that the adoptees were behind the non-institutionalised group however by 10.5 years old there was no difference between the two groups. The Romanian orphans had caught up with the children raised in normal Canadian families.
• The role of positive psychology constructs in predicting mental health and academic achievement in children and adolescents (Marques Pais-Ribeiro, & Lopez, 2011)
• The correlation between dieting behavior and the development of bulimia nervosa (Stice et al., 1998)
• The stress of educational bottlenecks negatively impacting students’ wellbeing (Cruwys, Greenaway, & Haslam, 2015)
• The effects of job insecurity on psychological health and withdrawal (Sidney & Schaufeli, 1995)
• The relationship between loneliness, health, and mortality in adults aged 50 years and over (Luo et al., 2012)
• The influence of parental attachment and parental control on early onset of alcohol consumption in adolescence (Van der Vorst et al., 2006)
• The relationship between religion and health outcomes in medical rehabilitation patients (Fitchett et al., 1999)

Goals of Longitudinal Data and Longitudinal Research

The objectives of longitudinal data collection and research as outlined by Baltes and Nesselroade (1979):

• Identify intraindividual change : Examine changes at the individual level over time, including long-term trends or short-term fluctuations. Requires multiple measurements and individual-level analysis.
• Identify interindividual differences in intraindividual change : Evaluate whether changes vary across individuals and relate that to other variables. Requires repeated measures for multiple individuals plus relevant covariates.
• Analyze interrelationships in change : Study how two or more processes unfold and influence each other over time. Requires longitudinal data on multiple variables and appropriate statistical models.
• Analyze causes of intraindividual change: This objective refers to identifying factors or mechanisms that explain changes within individuals over time. For example, a researcher might want to understand what drives a person’s mood fluctuations over days or weeks. Or what leads to systematic gains or losses in one’s cognitive abilities across the lifespan.
• Analyze causes of interindividual differences in intraindividual change : Identify mechanisms that explain within-person changes and differences in changes across people. Requires repeated data on outcomes and covariates for multiple individuals plus dynamic statistical models.

How to Perform a Longitudinal Study

When beginning to develop your longitudinal study, you must first decide if you want to collect your own data or use data that has already been gathered.

Using already collected data will save you time, but it will be more restricted and limited than collecting it yourself. When collecting your own data, you can choose to conduct either a retrospective or prospective study .

In a retrospective study, you are collecting data on events that have already occurred. You can examine historical information, such as medical records, in order to understand the past. In a prospective study, on the other hand, you are collecting data in real-time. Prospective studies are more common for psychology research.

Once you determine the type of longitudinal study you will conduct, you then must determine how, when, where, and on whom the data will be collected.

A standardized study design is vital for efficiently measuring a population. Once a study design is created, researchers must maintain the same study procedures over time to uphold the validity of the observation.

A schedule should be maintained, complete results should be recorded with each observation, and observer variability should be minimized.

Researchers must observe each subject under the same conditions to compare them. In this type of study design, each subject is the control.

Methodological Considerations

Important methodological considerations include testing measurement invariance of constructs across time, appropriately handling missing data, and using accelerated longitudinal designs that sample different age cohorts over overlapping time periods.

Testing measurement invariance

Testing measurement invariance involves evaluating whether the same construct is being measured in a consistent, comparable way across multiple time points in longitudinal research.

This includes assessing configural, metric, and scalar invariance through confirmatory factor analytic approaches. Ensuring invariance gives more confidence when drawing inferences about change over time.

Missing data

Missing data can occur during initial sampling if certain groups are underrepresented or fail to respond.

Attrition over time is the main source – participants dropping out for various reasons. The consequences of missing data are reduced statistical power and potential bias if dropout is nonrandom.

Handling missing data appropriately in longitudinal studies is critical to reducing bias and maintaining power.

It is important to minimize attrition by tracking participants, keeping contact info up to date, engaging them, and providing incentives over time.

Techniques like maximum likelihood estimation and multiple imputation are better alternatives to older methods like listwise deletion. Assumptions about missing data mechanisms (e.g., missing at random) shape the analytic approaches taken.

Accelerated longitudinal designs

Accelerated longitudinal designs purposefully create missing data across age groups.

Accelerated longitudinal designs strategically sample different age cohorts at overlapping periods. For example, assessing 6th, 7th, and 8th graders at yearly intervals would cover 6-8th grade development over a 3-year study rather than following a single cohort over that timespan.

This increases the speed and cost-efficiency of longitudinal data collection and enables the examination of age/cohort effects. Appropriate multilevel statistical models are required to analyze the resulting complex data structure.

In addition to those considerations, optimizing the time lags between measurements, maximizing participant retention, and thoughtfully selecting analysis models that align with the research questions and hypotheses are also vital in ensuring robust longitudinal research.

So, careful methodology is key throughout the design and analysis process when working with repeated-measures data.

Cohort effects

A cohort refers to a group born in the same year or time period. Cohort effects occur when different cohorts show differing trajectories over time.

Cohort effects can bias results if not accounted for, especially in accelerated longitudinal designs which assume cohort equivalence.

Detecting cohort effects is important but can be challenging as they are confounded with age and time of measurement effects.

Cohort effects can also interfere with estimating other effects like retest effects. This happens because comparing groups to estimate retest effects relies on cohort equivalence.

Overall, researchers need to test for and control cohort effects which could otherwise lead to invalid conclusions. Careful study design and analysis is required.

Retest effects

Retest effects refer to gains in performance that occur when the same or similar test is administered on multiple occasions.

For example, familiarity with test items and procedures may allow participants to improve their scores over repeated testing above and beyond any true change.

Specific examples include:

• Memory tests – Learning which items tend to be tested can artificially boost performance over time
• Cognitive tests – Becoming familiar with the testing format and particular test demands can inflate scores
• Survey measures – Remembering previous responses can bias future responses over multiple administrations
• Interviews – Comfort with the interviewer and process can lead to increased openness or recall

To estimate retest effects, performance of retested groups is compared to groups taking the test for the first time. Any divergence suggests inflated scores due to retesting rather than true change.

If unchecked in analysis, retest gains can be confused with genuine intraindividual change or interindividual differences.

This undermines the validity of longitudinal findings. Thus, testing and controlling for retest effects are important considerations in longitudinal research.

Data Analysis

Longitudinal data involves repeated assessments of variables over time, allowing researchers to study stability and change. A variety of statistical models can be used to analyze longitudinal data, including latent growth curve models, multilevel models, latent state-trait models, and more.

Latent growth curve models allow researchers to model intraindividual change over time. For example, one could estimate parameters related to individuals’ baseline levels on some measure, linear or nonlinear trajectory of change over time, and variability around those growth parameters. These models require multiple waves of longitudinal data to estimate.

Multilevel models are useful for hierarchically structured longitudinal data, with lower-level observations (e.g., repeated measures) nested within higher-level units (e.g., individuals). They can model variability both within and between individuals over time.

Latent state-trait models decompose the covariance between longitudinal measurements into time-invariant trait factors, time-specific state residuals, and error variance. This allows separating stable between-person differences from within-person fluctuations.

There are many other techniques like latent transition analysis, event history analysis, and time series models that have specialized uses for particular research questions with longitudinal data. The choice of model depends on the hypotheses, timescale of measurements, age range covered, and other factors.

In general, these various statistical models allow investigation of important questions about developmental processes, change and stability over time, causal sequencing, and both between- and within-person sources of variability. However, researchers must carefully consider the assumptions behind the models they choose.

Longitudinal vs. Cross-Sectional Studies

Longitudinal studies and cross-sectional studies are two different observational study designs where researchers analyze a target population without manipulating or altering the natural environment in which the participants exist.

Yet, there are apparent differences between these two forms of study. One key difference is that longitudinal studies follow the same sample of people over an extended period of time, while cross-sectional studies look at the characteristics of different populations at a given moment in time.

Longitudinal studies tend to require more time and resources, but they can be used to detect cause-and-effect relationships and establish patterns among subjects.

On the other hand, cross-sectional studies tend to be cheaper and quicker but can only provide a snapshot of a point in time and thus cannot identify cause-and-effect relationships.

Both studies are valuable for psychologists to observe a given group of subjects. Still, cross-sectional studies are more beneficial for establishing associations between variables, while longitudinal studies are necessary for examining a sequence of events.

1. Are longitudinal studies qualitative or quantitative?

Longitudinal studies are typically quantitative. They collect numerical data from the same subjects to track changes and identify trends or patterns.

However, they can also include qualitative elements, such as interviews or observations, to provide a more in-depth understanding of the studied phenomena.

2. What’s the difference between a longitudinal and case-control study?

Case-control studies compare groups retrospectively and cannot be used to calculate relative risk. Longitudinal studies, though, can compare groups either retrospectively or prospectively.

In case-control studies, researchers study one group of people who have developed a particular condition and compare them to a sample without the disease.

Case-control studies look at a single subject or a single case, whereas longitudinal studies are conducted on a large group of subjects.

3. Does a longitudinal study have a control group?

Yes, a longitudinal study can have a control group . In such a design, one group (the experimental group) would receive treatment or intervention, while the other group (the control group) would not.

Both groups would then be observed over time to see if there are differences in outcomes, which could suggest an effect of the treatment or intervention.

However, not all longitudinal studies have a control group, especially observational ones and not testing a specific intervention.

Baltes, P. B., & Nesselroade, J. R. (1979). History and rationale of longitudinal research. In J. R. Nesselroade & P. B. Baltes (Eds.), (pp. 1–39). Academic Press.

Cook, N. R., & Ware, J. H. (1983). Design and analysis methods for longitudinal research. Annual review of public health , 4, 1–23.

Fitchett, G., Rybarczyk, B., Demarco, G., & Nicholas, J.J. (1999). The role of religion in medical rehabilitation outcomes: A longitudinal study. Rehabilitation Psychology, 44, 333-353.

Harvard Second Generation Study. (n.d.). Harvard Second Generation Grant and Glueck Study. Harvard Study of Adult Development. Retrieved from https://www.adultdevelopmentstudy.org.

Le Mare, L., & Audet, K. (2006). A longitudinal study of the physical growth and health of postinstitutionalized Romanian adoptees. Pediatrics & child health, 11 (2), 85-91.

Luo, Y., Hawkley, L. C., Waite, L. J., & Cacioppo, J. T. (2012). Loneliness, health, and mortality in old age: a national longitudinal study. Social science & medicine (1982), 74 (6), 907–914.

Marques, S. C., Pais-Ribeiro, J. L., & Lopez, S. J. (2011). The role of positive psychology constructs in predicting mental health and academic achievement in children and adolescents: A two-year longitudinal study. Journal of Happiness Studies: An Interdisciplinary Forum on Subjective Well-Being, 12( 6), 1049–1062.

Sidney W.A. Dekker & Wilmar B. Schaufeli (1995) The effects of job insecurity on psychological health and withdrawal: A longitudinal study, Australian Psychologist, 30: 1,57-63.

Stice, E., Mazotti, L., Krebs, M., & Martin, S. (1998). Predictors of adolescent dieting behaviors: A longitudinal study. Psychology of Addictive Behaviors, 12 (3), 195–205.

Tegan Cruwys, Katharine H Greenaway & S Alexander Haslam (2015) The Stress of Passing Through an Educational Bottleneck: A Longitudinal Study of Psychology Honours Students, Australian Psychologist, 50:5, 372-381.

Thomas, L. (2020). What is a longitudinal study? Scribbr. Retrieved from https://www.scribbr.com/methodology/longitudinal-study/

Van der Vorst, H., Engels, R. C. M. E., Meeus, W., & Deković, M. (2006). Parental attachment, parental control, and early development of alcohol use: A longitudinal study. Psychology of Addictive Behaviors, 20 (2), 107–116.

Further Information

• Schaie, K. W. (2005). What can we learn from longitudinal studies of adult development?. Research in human development, 2 (3), 133-158.
• Caruana, E. J., Roman, M., Hernández-Sánchez, J., & Solli, P. (2015). Longitudinal studies. Journal of thoracic disease, 7 (11), E537.

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Case study definition

Case study, a term which some of you may know from the "Case Study of Vanitas" anime and manga, is a thorough examination of a particular subject, such as a person, group, location, occasion, establishment, phenomena, etc. They are most frequently utilized in research of business, medicine, education and social behaviour. There are a different types of case studies that researchers might use:

• Collective case studies

• Descriptive case studies

• Explanatory case studies

• Exploratory case studies

• Instrumental case studies

• Intrinsic case studies

Case studies are usually much more sophisticated and professional than regular essays and courseworks, as they require a lot of verified data, are research-oriented and not necessarily designed to be read by the general public.

How to write a case study?

It very much depends on the topic of your case study, as a medical case study and a coffee business case study have completely different sources, outlines, target demographics, etc. But just for this example, let's outline a coffee roaster case study. Firstly, it's likely going to be a problem-solving case study, like most in the business and economics field are. Here are some tips for these types of case studies:

• Your case scenario should be precisely defined in terms of your unique assessment criteria.

• Determine the primary issues by analyzing the scenario. Think about how they connect to the main ideas and theories in your piece.

• Find and investigate any theories or methods that might be relevant to your case.

• Keep your audience in mind. Exactly who are your stakeholder(s)? If writing a case study on coffee roasters, it's probably gonna be suppliers, landlords, investors, customers, etc.

• Indicate the best solution(s) and how they should be implemented. Make sure your suggestions are grounded in pertinent theories and useful resources, as well as being realistic, practical, and attainable.

• Carefully proofread your case study. Keep in mind these four principles when editing: clarity, honesty, reality and relevance.

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