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Digital Marketing Case Studies: 35 Examples for Online Success

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How would you like to read the best digital marketing case studies ever published?

More importantly, how would you like to copy the best practices for online marketing that are based on real-world examples and not just theory.

If that sounds, good then you’ll get a lot of value out of this post.

Below, you’ll find a list of the top 35 online marketing case studies along with the results and key findings from each example. There are 5 sections in total covering the different aspects of digital marketing, including content marketing, SEO, PPC, social media, email, video, and affiliate. Within each section is also a link to find even more expert insights and data examples on that particular topic.

By studying these Internet marketing case study examples and applying the lessons learned in your own digital campaigns, you can hopefully achieve similar results to speed up your online success.

Table of Contents

Digital Marketing Case Studies

Content marketing case studies, appsumo grew organic traffic 843% & revenue 340%  – omniscient digital marketing case study.

In this digital marketing case study, you’ll find out how Omniscient Digital used a four-part approach to grow AppSumo’s organic website traffic by 843% and the revenue from that traffic by 340$. Includes details on the research process, strategy development, content production, and building links to those web pages.

From 0 to 100,000 Visitors Per Month  – Optimist Digital Marketing Case Study

This online marketing case study example shows you how Optimist took a startup called College Raptor from 0 to 100,000 organic sessions per month. It focuses on the big-picture strategy that was used to achieve that result and explains why it worked. This is a good case study example that demonstrates what successful content creation and promotion look like for startup businesses.

American Kennel Club Increased Online Traffic by 30%  – Contently Digital Marketing Case Study

If you’re in the animal niche and looking for good Internet marketing case studies that can help you grow your website with content creation, then this article by Contently can help. Inside, you’ll learn how the company used a digital content strategy to increase website traffic by 30% for the American Kennel Club. This method attracted both new puppy owners and seasoned dog lovers and resulted in $26.6 million in content value.

3,532 New Beta Users for alwaysAI  – Beacons Point Digital Marketing Case Study

Beacons Point is a digital marketing agency that partners with B2B companies in software and technology to execute results-driven online campaigns. In this case study example, you’ll learn how Beacons Point discerned the right market for alwaysAI, a software company, to target prospects with the content they wanted, and transform the audience into an avid user base using a well-researched Internet strategy and content planning process. As a result, alwaysAI gained 3,532 new beta users, 20,000 monthly website sessions, and a 2,021% increase in traffic within just 10 months.

Online Marketing Strategy Drives 452% Increase In Organic Traffic  – Top Rank Digital Marketing Case Study

In this case study, you’ll learn how Top Rank Marketing used a combination of several digital marketing resources (e.g., content, SEO, social media, and influencers) to help Introhive get more organic traffic to its site to create a higher demand for its SaaS product and improve the brand’s overall digital visibility. This online marketing campaign increased organic search traffic by 452% and raised the average session duration by 155%.

Check out the full list of 15+ Content Marketing Case Studies here .

SEO Marketing Case Studies

How i increased my organic traffic 652% in 7 days  – backlinko digital marketing case study.

Learn how Brian Dean from Backlinko used the “Skyscraper Technique 2.0” to increase his organic SEO traffic to one of his web pages by 652%. It’s also the same approach that helped a brand new post hit the #1 spot on Google within a few weeks. This online marketing case study example is full of screenshots, key findings, and guided steps for you to follow.

From 126 to 121,883 Unique Visitors In Under 6 Months  – Ahrefs Digital Marketing Case Study

This digital marketing case study example focuses on Northmill, a Fintech company founded in Stockholm. It reveals how you can analyze your top business competitors to develop higher-quality SEO content that can gain a large amount of traffic and convert those readers into customers. Read this case study to find out exactly what Northmill did during the search engine optimization campaign to go from 126 unique visitors to 121,883 in under 6 months.

From 0 to 75,000 Visits A Year  – Ryan Darani Digital Marketing Case Study

In this case study, you’ll get complete details on the challenges, limits, budgets, and timeframes for a client in the property industry that went from 0 clicks per day to 300-400 on average with only 60 pieces of content on the website. This is a good SEO marketing case study for any business that’s on a tight budget.

How We 4x’d Traffic and Doubled Revenue in E-Commerce  – Diggity Marketing Case Study

This is one of the best digital marketing case studies for e-commerce using SEO. Inside, you’ll learn how an e-commerce client grew its traffic by 417% in 8 months. You’ll get the exact SEO strategies deployed, content improvements, and backlink marketing tactics. The results speak for themselves: an extra $48,000 in additional monthly revenue was achieved for a total of 112% increase in overall revenue using a strategic online marketing strategy.

6-Step Process That Generated 150,732 Visits  – Robbie Richards Digital Marketing Case Study

In this case study, you’ll learn a repeatable 6-step process that one digital marketer used to get his client to #1 in Google using SEO. This strategy helped him outrank major digital media brands like Mashable, and increase organic website traffic by 11,065% in just 6 months.

Check out the full list of 25+ SEO Case Studies here .

Pay-Per-Click (PPC) Marketing Case Studies

32% increase in return on internet marketing ad spend  – adshark case study.

Learn how Adshark helped dogIDS, an e-commerce manufacturer and retailer of personalized dog collars and tags, achieve a high return on investment (ROI) for their pay-per-click (PPC) campaigns by analyzing historical search terms, categories, and product performance. This case study example demonstrates how Adshark segmented dogIDs Google Shopping campaigns in a way that allowed for better online bid and budget management.

49% Decrease In CPA  – Captivate Search Digital Marketing Case Study

In this case study, you’ll find out how Captivate Search, an Internet marketing agency, helped the Women’s Institute for Health (WIFH) in Atlanta, Georgia, decrease their cost per acquisition (CPA) from $98 to $50 with a strategic PPC optimization in Google Adwords.

20% Increase In Subscribers for Forbes  – Adventure Media Digital Marketing Case Study

Forbes Magazine has been in circulation for over 100 years; however, with print subscriptions on the decline, the company had to get strategic about bringing in new digital customers. The top goals for this online marketing case study were to increase the number of paid subscriptions. In addition to PPC optimization to attract a broad range of ages, income levels, and genders, Adventure Media also used a strategic video marketing campaign to bring in a new wave of college graduates.

139% ROI for a UK Clothing Brand  – Click Consult Digital Marketing Case Study

Boohoo is a British online fashion retailer that has been recognized by top consumer titles like Reveal, Heat, and Cosmopolitan magazines. When Boohoo came to Click Consult, the retailer had been running its own paid digital marketing campaigns for 18 months and seeing poor results (PPC revenue had fallen by 26% YOY). In this example case study, you’ll learn how Click Consult achieved a 139% ROI on online ad spend and a 431% increase in UK non-branded PPC revenue.

ROAS Up 3,197% for Natural Nutrients  – PPC Geeks Digital Marketing Case Study

Discover how PPC Geeks improved the Google Ads campaigns for Natural Nutrients and achieved a dramatic increase in revenue (5,789%) and ROAS (3,197%) year over year. Example paid marketing strategies include granular campaign extension, single keyword ad groups, ad copy A/B testing, KPI-focused ROAS, conversion rate optimization, and more.

Check out the full list of 20+ PPC Case Studies here .

Social Media Marketing Case Studies

793,500+ impressions for semrush on twitter – walker sands digital marketing case study.

Semrush is a global leader in digital marketing software; however, the company needed a strategic partner to help distinguish its brand from competitors, drive a higher engagement rate among its target audience, and build brand loyalty. In this case study, you’ll find out how Walker Sands implemented a premium Twitter microcontent program for Semrush that focused on three things: using humor, embedding the brand in trending conversations, and focusing on the audience’s interests over marketing messages. The result was an increase of more than 793,500 impressions, 34,800 engagements, and a 4.4% average engagement rate.

Viral Oreo Super Bowl Tweet – Digiday Digital Marketing Case Study

During Super Bowl XLVII, the lights went out in the stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous digital marketing moment from the people who lived through it so you can gather insights on how to be better prepared for your future online marketing campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement – Buffer Digital Marketing Case Study

In this case study, you’ll find out how Buffer cut its Facebook posting frequency by 50% but increased the average weekly reach and engagement by 3X. Hint: The strategy had to do with creating fewer, better-quality posts, that were aimed at gaining higher engagement.

Achieving a 9 Million Audience by Automating Pinterest SEO – Digital Marketing Case Study

This is a good digital marketing case study example for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale online results.

5X Increase In App Installs – Bumble Digital Marketing Case Study

Find out how Bumble, a dating app, used TikTok more effectively for social media marketing by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in digital marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

Check out the full list of 20+ Social Media Case Studies here .

Email Marketing Case Studies

Collecting 100,000 emails in one week  – tim ferris show digital marketing case study.

This digital marketing case study on email has it all: tips, templates, and code to create a successful email campaign. Discover how Harry’s, a men’s grooming brand, launched its brand online and how it collected nearly 100,000 email addresses in one week. You’ll learn everything they did using the marketing power of the Internet and email so you can try to replicate the results.

The Science Behind Obama’s Campaign Emails  – Bloomberg Digital Marketing Case Study

President Obama’s election has been cited as one of the best digital marketing campaigns in history. And a big part of that success was from strategic email campaigns. Most of the $690 million dollars Obama raised online came from fundraising emails. In this case study example, you’ll learn about the rigorous experimentation conducted by a large team of analysts and the strategies that made this Internet campaign so successful.

Increasing Open Rates from 20% to 29%  – Pipedrive Digital Marketing Case Study

This is one of the best digital marketing case studies on email that any business can learn from no matter the size of the email list. Inside, you’ll find out how Pipedrive used one simple tactic to increase open rates from 20% to 29% that can work with any email software.

25% Reduction In Churn for Peacock  – Braze Digital Marketing Case Study

This is one of the top online marketing case studies that prove why you shouldn’t send out a one-size-fits-all message to your mailing list. It’s a great case study to read about using a year-in-review email campaign to increase user consumption. As a result, Peacock experienced a 25% reduction in customer churn over 30 days, 6% free-to-paid upgrade rates, and a two-point lift in return rate when it came to returning to the service to view content.

The Amazon Email Experience  – Vero Digital Marketing Case Study

In this case study example by Vero, you’ll get a complete analysis of Amazon’s email experience for the user. It takes you from the initial subscriber welcome message to email receipts, shipping updates, thank you content, invites, Black Friday deals, the review email, and more. There are loads of data in this case study and useful tips you can gain and use for your own email campaigns to have better success.

Check out the full list of 15+ Email Marketing Case Studies here .

Video Marketing Case Studies

8,000 video views on linkedin – biteable digital marketing case study.

During the rise of #OpenToWork movement that hit the world during the COVID layoff, one digital marketer named Katie got creative to make herself stand out from the crowd for potential employers. Find out how Katie approached video in digital marketing to amass 800 video views, 54 comments, and 100 new connections. This case study includes simple tips you can also use to get noticed on LinkedIn with the power of video.

163 Million Views On YouTube – Dove Digital Marketing Case Study

Dove launched an online marketing campaign called “Dove Real Beauty Sketches”, which was a three-minute YouTube film about how women view themselves. The goal was to ignite a global conversation about the definition of beauty, and this case study proves how video in Internet marketing helped Dove reach their goal. During its launch, the video received 163 million global views, topped the Cannes YouTube Ads Leaderboard, and won the Titanium Grand Prix at the Cannes Lions International Festival of Creativity. Find out how a combination of great content, YouTube Brand Channels, YouTube Ads, and Google Ads led to this beautiful success.

Dollar Shave Club Viral Video – Making a Video Marketer Case Study

The ultra-famous Dollar Shave Club was a club that no one had heard about before the release of a single video. And within 72 hours, the brand went insanely viral and had more than 12,000 orders for its product. In this case study, you’ll get a complete analysis of the video that made the Dollar Shave Club one of the most talked about companies in Internet marketing that profits from selling $1 razors.

How Artists and Songs Go Viral – EDMProd Digital Marketing Case Study

Although it’s impossible to guarantee that a musical artist or song will go viral, there is a lot to be learned from examples that have gone viral. In this case study, you’ll discover the common threads in every viral music marketing campaign so you can try to use the same strategies for your own music or apply them to an online business.

10X Increase In Video Views – Vireo Video Digital Marketing Case Study

In this example, you’ll find out how Vireo Video helped the “We Are The Davises” YouTube channel 10X its video views. The digital marketing strategy and execution succeeded in driving over 1.2 million subscribers and over 60 million monthly views within 4 months. Inside, you’ll learn about the initial challenges, strategy solutions, and results.

Affiliate Marketing Case Studies

Going from zero to $10k in monthly revenue  – contentellect digital marketing case study.

Follow the steps Contentellect has taken to grow an affiliate marketing website from $0 to $10k a month in under 24 months. Includes a breakdown of the monthly costs, income, and traffic.

Zero to $20k/month In a Year  – Side Hustle Nation Digital Marketing Case Study

In this case study, you’ll learn how the owners of Finvsfin.com scaled their affiliate website from $0 to $20,0000 per month in one year. Includes strategies on keyword research, how to structure content, ways to attract backlinks, optimization tactics to grow traffic, and more.

How I Made $16,433 With One Product  – BloggersPassion Digital Marketing Case Study

This case study example explains how the site owner made $16,433 from a single affiliate product. The information and steps revealed in this digital marketing case study can be applied to any niche.

Amazon Site Earns $2,000/Month with 100 Articles  – Fat Stacks Digital Marketing Case Study

This is one of the best online marketing case studies for affiliate marketers. Dom Wells from Human Proof Designs posted complete details on the Fat Stacks Blog with example content types, content timelines, link types, and link timelines to help other affiliates improve their sites to make more money on the Internet.

Amazon Site Grows from $0 to $4500+ In 4 Months  – NichePie Digital Marketing Case Study

In this case study, you’ll learn how NichePie took a famous affiliate marketing website called 10Beasts to $4,500 in monthly earnings in just 4 months. The site then went on to make $40,000 by month 8 and kept growing. Luqman Khan, the owner, eventually sold the affiliate site for over half-a-million dollars. Inside this Internet marketing case study example, you’ll get important insights into the keyword research process, site structure, content setup, SEO, and link building process. This article also includes a lot of screenshots to help you follow along with the online journey to success.

Check out the full list of 10+ Affiliate Marketing Case Studies here .

What Is a Digital Marketing Case Study?

A digital marketing case study is an in-depth study of digital marketing in a real-world context. It can focus on one digital marketing tactic or a group of strategies to find out what works in online marketing to provide quantifiable results on the Internet.

Are Case Studies Good for Digital Marketing?

Case studies are good for digital marketing because you can learn about how to do digital marketing in an effective way. Instead of just studying the theory of digital marketing, you can learn from real examples that applied online methods to achieve success.

Digital Marketing Case Study Examples Summary

I hope you enjoyed this list of the best digital marketing case studies that are based on real-world results and not just theory.

As you discovered, the digital marketing case study examples above demonstrated many different ways to implement an effective online strategy. By studying the key findings from these Internet marketing examples, and applying the methods learned to your own business, you can hopefully achieve the same positive outcome.

New online marketing case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on digital marketing.

SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.

33+ Best Digital Marketing Case Studies [2021 Update]

• June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

• 0 to 200,000 monthly organic traffic in 2 years.
• Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

• Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
• We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
• Did keyword research to identify and prioritize top keywords for the company.
• Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
• Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

• Increased organic traffic to one of their webpages by 652% in 7 days.
• Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

• Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
• Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
• Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
• Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

• Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

• Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
• Followed the skyscraper technique and created even better content than what was ranking at the time.
• Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
• Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

• Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

• Created a well-structured landing page & ran retargeting ads to it.
• Presented his offer through a benefit-driven headline.
• He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

• Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

• Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
• Mentioned info on long-term airport parking companies, got them to share the content once it was live.
• The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
• The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

• Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

• Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
• Compiled list of high-authority brands that were likely to link back to them.
• Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
• Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
• Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

• Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
• The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

• Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
• Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
• Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
• Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

• Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
• Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

• Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
• Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
• Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
• Inserted a pop-up and lead-box to start generating subscribers from the blog post.
• Promoted content on Quora and relevant online forums.
• Set up social automation to share content automatically
• Submitted content on to relevant scoop.it pages.
• Used 4 different outreach strategies to build high-quality backlinks.

Need help with your SEO?

Let's skyrocket your traffic together.

9. Apollo Digital - $25,000+ From A Single Blog Post

• Content piece went viral, generating $25,000 revenue in business from a single blog post.
• 20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

• Researched a topic that dealt with major pain points for SaaS founders.
• Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
• Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
• Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
• Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

• Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

• Created keystone content on HubSpot’s growth strategy.
• Promoted it to his fans: inner circle, social circle, and outer circle.
• Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
• Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

• Increased blog referral traffic by 58.09%.
• Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

• They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
• To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

• 11,304 website visits in 2 weeks.
• 245% increased in referral traffic compared to the same period of last year.
• More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

• Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
• Created an infographic of all the real-life locations where the TV show was filmed.
• Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
• Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

• Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
• Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

• Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
• Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
• Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

• Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
• The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

• Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
• Used data-driven on-page optimization for high potential pages.
• Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
• Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

• Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
• Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

• Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
• Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
• Focused on making the product sticky and reducing churn rate.
• Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

• Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

• Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
• Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
• Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
• Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

• Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
• Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

• Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
• Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
• The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

• Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
• Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

• Set up one campaign per country ads and set the objective to ‘Conversions’.
• Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
• Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
• Created lookalike audiences for the best-performing audiences.
• Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

• Generated $36,449 in revenue from $4,159 ad spend,
• Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

• Ran ads a week before the course opened to get email newsletter opt-ins.
• Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
• Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
• Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

• $520K+ in monthly sales with 3.79x ROAS through the funnel.
• 2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

• Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
• Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
• Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
• Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

• Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
• Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

• Tested 6 different ad headlines and 3 ad images.
• Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
• Deleted 3 more ads with headlines that were not resonating with the audience after that week.
• Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

• Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

• Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
• Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
• Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

• Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

• Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
• Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
• Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
• Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

• Top ads gathered 1,000+ likes and shares for a budget of $8.
• Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

• Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
• Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
• Promoted 1 article for 2 days with an 8$ budget for 30 days.
• Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

• Spent $520 and acquired 6 new clients for local mental health counselors.
• Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

• Built a new website for the client & optimized it for conversions.
• Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
• Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

• Costs dropped by $10,000 while conversions remained the same.
• The cost per conversion dropped from $87 to $16.
• Impressions dropped by 72% while CTR went up 103%.
• The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

• SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
• Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
• Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

• Increased conversions by 252.94% (from 17 to 60).
• Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

• Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
• Created a new landing page focusing on their priority, high-profit services.
• Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
• Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

• Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

• Created unique ad groups and ads for the client's most profitable keywords.
• Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
• Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

Helped an industrial client who had a lot of impressions but very little clicks:

• Increase CTR from 2.41% to 3.89%
• Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

• Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
• Built Ad Groups within each campaign and created ads targeting audiences with each group.
• Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
• Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
• Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

• Grew website from 0 to 10K visitors in a month.
• Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

• Created a simple landing page to capture emails before the site was live.
• Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
• Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
• Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
• Reached out to niche influencers for interviews to drive referral traffic.
• Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

• Gained a 289% increase in new visitors’ traffic site year over year.
• Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

• Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
• Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
• Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

• Grew by 200% year on year and hit £41M in sales in nearly 7 years.
• Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

• Only selected specific influencers with strong Instagram engagement and following to gain credibility.
• Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
• Partnered with fitness and lifestyle influencers on TikTok.
• Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
• Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

• Grew monthly revenue from $98K to $625K in 12 months.
• Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

• Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
• Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
• Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
• Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

• Tripled reach from 44,000 to 150,000+ people per week on Facebook.
• Increased average daily engagement from ~500 to 1,000+.
• Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

• Noticed that the more they posted on Facebook, the less reach they received with each post.
• Started posting only entertaining and educational content.
• Posted only once or twice on Facebook and curated content to increase engagement.
• Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
• Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

• More than 9,300 users took part in their game.
• Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

• Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
• Aligned campaign with a global event (Easter).
• Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
• Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

• Gained 2M+ new followers on Twitter, Facebook, and Instagram.
• Gained 126% more tweet responses, increasing customer engagement.
• Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

• Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
• Identified opportunities to develop channel-specific content to make the best of each social media channel.
• Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

• Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

• Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
• Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
• Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
• Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
• ...And a LOT more.

See the full case study here.

And that’s a wrap!

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Marketing case study 101 (plus tips, examples, and templates)

Summary/Overview

If you’re familiar with content lines like, “See how our fancy new app saved Sarah 10 hours a week doing payroll,” you’ve encountered a marketing case study. That’s because case studies are one of the most powerful marketing tools, showcasing real-world applications and customer success stories that help build trust with potential customers.

More than 42% of marketers use case studies in their marketing strategy. Let’s face it — we love testimonials and reviews. People love hearing customer stories and experiences firsthand. In fact, 88% of consumers view reviews before making a purchase decision. Case studies work similarly by providing prospective customers with real-life stories demonstrating the brand’s success.

Case studies provide a more in-depth view of how your product solves an existing problem — something potential buyers can relate to and learn from.

In this article, we take a closer look at what marketing case studies are, why they’re important, and how you can use them to improve your content marketing efforts. You’ll also learn the key elements of a successful case study and how to turn a good case study into a great case study.

What is a marketing case study?

A case study is a narrative that documents a real-world situation or example. A marketing case study is a detailed examination and analysis of a specific strategy, initiative, or marketing campaign that a business has implemented. It’s intended to serve as an all-inclusive narrative that documents a real-world business situation and its outcome.

Marketing case studies are tools businesses use to showcase the effectiveness of a particular tool, technique, or service by using a real-world example. Companies often use case studies as sales collateral on websites, email marketing, social media , and other marketing materials. They provide readers with a firsthand look into how your product or service has helped someone else and demonstrate the value of your offering while building trust with potential customers.

Some common key components of a marketing case study include:

• Context: A case study begins by describing the business’s situation or problem. This often includes challenges, opportunities, or objectives.
• Strategy: An outline of the tactics or strategy utilized to address the business’s situation. This includes details such as the target audience, messaging, channels used, and other unique aspects of the approach.
• Implementation: Provide information about how the strategy was implemented, including timeline, resources, and budget.
• Results: This is arguably the most crucial part of a marketing case study. Present the results through data, metrics, and key performance indicators (KPIs) to demonstrate the impact of the strategy. The results section should highlight both qualitative and quantitative data.
• Challenges and Solutions: A great case study not only focuses on the successes but addresses any obstacles faced during the campaign. Make sure to address any challenges and how they were overcome or mitigated.
• Customer Feedback: Including testimonials or quotes from satisfied clients is a great way to add credibility and authenticity to a case study. Choose customer feedback that reinforces the positive outcomes of the strategy taken.
• Visuals: Compelling case studies include visuals such as graphs, charts, images, videos, and infographics to make the information presented more engaging and easier to understand.
• Analysis: An optional way to conclude a case study includes discussing key takeaways, insights, and lessons learned from a campaign.

Case studies can help you connect your product to the customer’s needs by providing a real world examples of success and encouraging conversions.

Benefits of marketing case studies

Some of the key benefits of using case studies in your marketing efforts include the following:

• Building trust and credibility. You build trust and credibility with potential clients or customers by demonstrating real world success stories. In-depth looks at how your products or services have helped other businesses or people achieve success can increase customer loyalty and encourage repeat business.
• Learn best practices. Learn from strategies employed in successful case studies and apply similar approaches to future campaigns.
• Enhancing sales and conversions. By highlighting the real world results your products or services have delivered, case studies can be a powerful tool for boosting sales. They can help demonstrate the value of your offering and persuade your target audience to make a purchase.
• Explain how your business generates results. Case studies are a compelling way to share key takeaways with your target audience and showcase your brand.
• Use them as content marketing material. Use case studies as content for marketing purposes on websites, social media, and beyond.

Case studies can help your business stand out and achieve success. By highlighting the real world results you’ve delivered, you can use case studies to boost sales, build customer loyalty, and compellingly showcase your business.

Tips on how to write an effective marketing case study

Are you ready to write a compelling case study? Get started with these tips.

Develop a clear and compelling headline

You have about 10 seconds to communicate your value proposition to keep customer attention. Whether you’re designing a new landing page or making a long-term plan for your brand’s content marketing strategy , the headline is the most crucial part.

A compelling title should capture readers’ attention and make them want to read more. To craft a compelling headline:

• Understand your audience: Before crafting a headline, ensure you know your target audience — what are their pain points, interests, and needs?
• Highlight the most significant result: Focus on the most impactful result achieved in the case study. What was the primary outcome of the strategy implemented?
• Keep it brief: Keep your headline concise and to the point. Try to keep your headline under 12 words.
• Use action words: Incorporate action verbs such as “achieved,” “transformed,” or “boosted” to convey a sense of accomplishment.
• Include data: Numbers make your headline more credible. For example, if the case study achieved a 75% increase in sales, include that in the headline.
• Emphasize benefits: Focus on the positive changes or advantages the implemented strategy brought to the client or business. Use these as selling points in your headline.
• Make it unique and memorable: Avoid generic phrases to make your headline stand out from the competition.
• Use keywords wisely: Incorporate relevant keywords that align with the case study and your target audience’s search interest to improve search engine visibility through search engine optimization (SEO).
• Consider subheadings: If you cannot fit all the necessary information in a headline, consider adding a subheading to provide additional context or details.

Here are some examples of clear and convincing case study headlines:

• “Achieving a 150% ROI: How [XYZ] Strategy Transformed a Startup”
• “How Optimized SEO Tactics Skyrocketed Sales by 80%”
• “Mastering Social Media: How [ABC] Brand Increased Engagement by 50%”
• “The Power of Personalization: How Tailored Content Quadrupled Conversions”

Write relatable content

Almost 90% of Gen Z and millennial shoppers prefer influencers who they consider relatable. Relatability is part of building trust and connection with your target audience.

When writing your case study, make content that resonates with readers and speaks to their pain points. The best marketing doesn’t just increase conversion rates — it also serves your customers’ needs. To write content that really resonates with your target audience, make sure to:

• Understand your audience: To successfully write relatable content, you first need to understand your target audience — their interests, pain points, and challenges. The more you know about your target audience, the better you can tailor your content to their needs.
• Identify pain points: As mentioned above, identify challenges your target audience may face. Make sure to highlight how the product or service in the case study can effectively address these pain points.
• Tell a story: Create a narrative that follows a standard story arc. Start with a relatable struggle that the customer or business faced and describe its associated emotions.
• Use real customer feedback: Incorporate quotes or testimonials from actual customers or clients. Including authentic voices makes the content more relatable to readers because they can see real people expressing their experiences.
• Use relatable language: Write in a tone to which your audience can relate. Only include overly technical terms if your target audience solely consists of experts who would understand them.
• Use social proof: Mention any recognitions, awards, or industry acknowledgments that may have been received by the customer or business in the case study.
• Encourage engagement: Urge readers to share their own challenges or experiences related to the subject matter of the case study. This is a great way to foster a sense of community.

Outline your strategies with corresponding statistics

Whether you’re showing off the results your marketing team achieved with a new strategy or explaining how your product has helped customers, data and research make it easier to back up claims.

Include relevant statistics in your case study to provide evidence of the effectiveness of your strategies, such as:

• Quantitative data: Use numerical data to quantify results.
• Qualitative data: Use qualitative data, such as customer testimonials, to back up numerical results.
• Comparisons: Compare the post-campaign results with the pre-campaign benchmarks to provide context for the data.
• Case study metrics: Include specific metrics relevant to your industry or campaign if applicable. For example, in e-commerce, common metrics could include customer acquisition cost, average order value, or cart abandonment rate.

By incorporating relatable outcomes — such as cost savings from new automation or customer responsiveness from your new social media marketing campaign — you can provide concrete evidence of how your product or service has helped others in similar situations.

Use multiple formats of representation

People love visuals . It doesn’t matter if it’s an infographic for digital marketing or a graph chart in print materials — we love to see our data and results represented in visuals that are easy to understand. Additionally, including multiple representation formats is a great way to increase accessibility and enhance clarity.

When making a case study, consider including various forms of representation, such as:

• Infographics: Use infographics to condense critical information into a visually appealing, easy-to-understand graphic. Infographics are highly sharable and can be used across marketing channels.
• Charts: Use charts (bar charts, pie charts, line graphs, etc.) to illustrate statistical information such as data trends or comparisons. Make sure to include clear labels and titles for each chart.
• Images: Include relevant photos to enhance the storytelling aspect of your case study. Consider including “before and after” pictures if relevant to your case study.
• Videos: Short videos summarizing a case study’s main points are great for sharing across social media or embedding into your case study.
• Tables: Use tables to help organize data and make it easier for readers to digest.
• Data visualizations: Include data visualizations such as flowcharts or heatmaps to illustrate user journeys or specific processes.
• Screenshots: If your case study involves digital products, include screenshots to provide a visual walkthrough of how the product or service works.
• Diagrams: Use diagrams, such as a flowchart, to explain complex processes, decision trees, or workflows to simplify complicated information.
• Timelines: If your case study involves a timeline of specific events, present it using a timeline graphic.

Use a consistent design style and color scheme to maintain cohesion when incorporating multiple formats. Remember that each format you use should serve a specific purpose in engaging the reader and conveying information.

Get your case study in front of your intended audience

What good is a compelling case study and a killer call to action (CTA) if no one sees it? Once you’ve completed your case study, share it across the appropriate channels and networks your target audience frequents and incorporate it into your content strategy to increase visibility and reach. To get your case study noticed:

• Take advantage of your website. Create a dedicated section or landing page on your website for your case study. If your website has a blog section, consider including it here. Optimize the page for search engines (SEO) by including relevant keywords and optimizing the meta description and headers. Make sure to feature your case study on your homepage and relevant product or service pages.
• Launch email marketing campaigns. Send out the case study to your email subscriber list. Be specific and target groups that would most likely be interested in the case study.
• Launch social media campaigns. Share your case study on your social media platforms. Use eye-catching graphics and engaging captions to draw in potential readers. Consider creating teaser videos or graphics to generate interest.
• Utilize paid promotions. Use targeted social media and search engine ads to reach specific demographics or interests. Consider retargeting ads to re-engage visitors who have previously interacted with your website.
• Issue a press release. If your case study results in a significant industry impact, consider issuing a press release to share the exciting news with relevant media outlets or publications.
• Utilize influencer outreach. Collaborate with influencers who can share your case study with their followers to increase credibility and expand your reach.
• Host webinars and presentations. Discuss the case study findings and insights through webinars or presentations. Promote these events through your various marketing channels and make sure to encourage participation.
• Utilize networking events and conferences. Present your case study at industry-related conferences, trade shows, or networking events. Consider distributing printed or digital copies of the case study to attendees.
• Utilize online communities. Share the case study in relevant online forums and discussion groups where your target audience congregates.
• Practice search engine optimization (SEO). Optimize the SEO elements of your case study to improve organic search ranking and visibility.

Remember, the key to successfully promoting your case study is to tailor your approach to your specific target audience and their preferences. Consistently promoting your case study across multiple channels increases your chances of it reaching your intended audience.

Marketing case study examples

Let’s look at some successful marketing case studies for inspiration.

“How Handled Scaled from Zero to 121 Locations with HubSpot”

Right away, they lead with compelling metrics — the numbers don’t lie. They use two different formats: a well-made video accompanied by well-written text.

The study also addresses customer pain points, like meeting a higher demand during the pandemic.

“How AppSumo grew organic traffic 843% and revenue from organic traffic 340%”

This case study from Omniscient Digital leads with motivating stats, a glowing review sharing a real user experience, and a video review from the AppSumo Head of Content.

The case study information is broken down into clearly marked sections, explaining the benefits to their target audience (startups) and providing plenty of visuals, charts, and metrics to back it up.

“How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns”

Download this Bitly case study from their site to see the details of how this company made an impact.

Not only is it well designed, but it also tackles customer challenges right away. The most compelling types of case studies serve their audience by showing how the product or service solves their problems.

Bitly nails it by listing obstacles and jumping right into how the brand can help.

Marketing case study template

Use this basic template to better understand the typical structure of a business case study and use it as a starting place to create your own:

Case Study Title

Date: [Date]

Client or Company Profile:

• Client/Company Name: [Client/Company Name]
• Industry: [Industry]
• Location: [Location]
• Client/Company Background: [Brief client or company background information.]

Introduction:

• Briefly introduce the client or company and any necessary context for the campaign or initiative.
• Problem statement: Describe the specific challenge or problem faced by the client or company before implementing the campaign or initiative.
• Strategy: Explain the strategy that was implemented to address the challenge. Include details such as target audience, objectives, goals, and tactics.
• Implementation: Provide a timeline of the strategy’s implementation, including key milestones and other notable considerations taken during execution.
• Outcomes: Present the qualitative and quantitative results achieved through the implemented strategy. Include relevant metrics, statistics, and key performance indicators (KPIs).
• Comparative data: Compare the post-campaign results to pre-campaign benchmarks or industry standards.

Analysis and Insights:

• Key insights: Summarize insights and lessons learned from the campaign and discuss the campaign's impact on the client or company’s goals.
• Challenges faced: Address any obstacles encountered during the campaign and how they were mitigated or overcome.

Conclusion:

• Conclusion: Summarize the campaign’s overall impact on the client or company. Highlight the value that was delivered by the implemented strategy and the success it achieved.
• Next Steps: Discuss potential follow-up actions, recommendations, or future strategies.

Testimonials:

• Include quotes or testimonials from the clients or customers who benefitted from the campaign.
• Incorporate relevant visuals to illustrate key points, findings, and results.

The above template is a great way to get started gathering your ideas and findings for a marketing case study. Feel free to add additional sections or customize the template to match your requirements.

Craft a compelling marketing case study for your business

Are you ready to make your marketing case study shine? With Adobe Express, you can make high-quality infographics and presentations that take your case studies to the next level.

Choose from our library of designed templates, or make it yourself with powerful tools and a library of ready-to-use graphic elements.

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How to create an impactful digital marketing case study.

In-depth case studies highlight your successes and give you the chance to show – rather than tell – your prospects how your services can help them. 

When creating case studies, most digital marketing companies put too much focus on themselves. Their idea of writing a good case study is to sing praises about their services. They even forget to inform their clients of the importance of adding case studies to an overall marketing plan .

However, it will never appeal to your target audience. In fact, your case study will sound like every other case study that your prospects have read.

The good thing is that you can transform your case study into a masterpiece. In this guide, we will help you write an impactful digital marketing case study. 

What is a Digital Marketing Case Study? 

A case study is an in-depth account that showcases how your service solved your customers’ marketing challenges. Case studies are stories with your client as the protagonist, a problem, and a solution. You want to structure your story in a way that encourages readers to picture themselves as the customer. 

Benefits of a Digital Marketing Case Study

Here are some specific benefits of using digital marketing case studies:

Demonstrate value: They can demonstrate the value of a business’s products or services by showing how the products have been used to solve specific problems or achieve specific results.

Build credibility: Case studies can provide social proof that a business’s products or services are effective and can help to build credibility with potential customers.

Attract new customers: By showcasing the success that a business has had with digital marketing, case studies can attract new customers who are looking for similar results.

Generate leads: Case studies provide a way for potential customers to learn more about a business and its offerings.

Provide inspiration : It helps potential customers see what has worked for others and giving them ideas for how they can apply similar tactics to their own marketing efforts.

Unveiling the Power of Digital Marketing Case Studies

In the realm of digital marketing, success stories aren’t just anecdotes; they’re powerful tools that can sway decisions, shape strategies, and ultimately drive sales. Digital marketing case studies serve as compelling narratives of triumph, showcasing real-world examples of effective strategies, innovative tactics, and impressive results. In this article, we’ll explore how these case studies influence sales and provide a template to help you craft your own impactful success stories.

How Does a Digital Marketing Case Study Influence Sales?

• Demonstrating Proof of Concept : Digital marketing case studies offer tangible evidence of a strategy’s effectiveness. By presenting concrete results and success metrics, they validate the viability of specific tactics and reassure potential clients or customers of their potential impact.
• Building Credibility and Trust : When prospects see how your digital marketing efforts have delivered measurable results for others in similar situations, it instills confidence in your capabilities. Case studies serve as testimonials, establishing credibility and trustworthiness that can sway hesitant buyers toward conversion.
• Inspiring Confidence and Relatability : Through storytelling , case studies humanize your brand and make your successes relatable. Prospects can see themselves in the shoes of your satisfied customers, envisioning similar outcomes for their own businesses. This emotional connection fosters trust and confidence in your brand, making prospects more inclined to engage with your products or services.
• Providing Social Proof : Digital marketing case studies serve as a form of social proof, showcasing endorsements and testimonials from satisfied clients or customers. When prospects see that others have benefited from your solutions, they’re more likely to follow suit.
• Facilitating Decision-Making : For prospects in the consideration stage of the buyer’s journey, digital marketing case studies provide valuable insights and information to inform their decision-making process. By highlighting the challenges faced, strategies implemented, and outcomes achieved, case studies empower prospects to make informed choices and move closer to making a purchase decision.

5 Steps to Create an Impactful Case Study 

An effective digital marketing case study puts your prospects in the client’s shoes. The goal is to offer a compelling story that gets prospects invested in your services. Try these five steps.

Step #1: Determine the Purpose of Your Case Study 

Digital marketing companies use case studies for several purposes, including to show service implementation, marketing ROI increases, and client satisfaction.

Your target audience should self-identify with the subject. From your case study, prospects can determine if your business can meet their needs and challenges.

Step #2: Use the Right Clients in Your Analysis

Finding the right clients is the key to appealing to your prospects. Consider answering these questions in your case study analysis:

• Is the client enthusiastic about your digital marketing services? 
• Does the client understand your services and operations well enough to discuss them? 
• Will the client allow you to share data, like revenue increases? 
• Did you manage to positively impact the client’s digital marketing ROI ?

Select clients that know your business well. This is helpful when you are trying to increase trust and build engagement. 

Step #3: Select a Format for Your Case Study 

Different case study formats appeal to different groups. For example, if you are targeting busy CEOs with your case study, a format that allows readers to quickly digest information will be more ideal. Here are three popular formats for case studies.

1. Infographics

This format allows readers to easily scan a lot of information. Infographics highlight the most important facts.

Birchwood Case Study Infographic

Online video is growing in popularity. According to Wyzowl , the number of hours people spend watching online videos every week has nearly doubled since 2018. Moreover, 81% of digital marketers report video marketing has helped improve their company’s bottom line.

Video case studies allow you to: 

• Add a real face to the story
• Show the client’s emotions about your services
• Highlight specific on-camera messages

Written case studies like eBooks are more exhaustive. Your eBook can be several pages long and incorporate graphs and charts. This format allows prospects to take a deeper look at your clients’ stories. 

Step #4: Ask the Right Questions

Be prepared to ask the right questions when interviewing your clients. Your goal is to ask questions that build a high-quality narrative. 

Stay away from yes/no questions. These questions do not allow your clients to explain their thoughts. Instead, stick with open-ended questions that will encourage the client to provide details. Here are a few questions you can use: 

• What challenges were you facing before investing in our digital marketing services? 
• What goals did your company have when we started working together?
• How did our services help you achieve your goals? 
• How has your company benefited from our digital marketing services?

Letting your clients tell their stories also allows you to show your company’s achievements rather than just talk about them. To achieve the best results, you will need to pair your client’s responses with results. 

When showing results, put your focus on data. Show your prospects the amount of money you helped your clients save ot how much you boosted your client’s sales. Below is an example of how to use data in your digital marketing case study.

Digital Training Academy

Step #5: Promote Your Case Study 

The last step is to distribute your case study through multiple marketing channels. You can send the case study to prospects on your email list. 

Or you can add a link to the case study in a blog post. You also may want to add excerpts of the case study on your pricing page to persuade prospects.

You also can share your case study on social media. Here are a few tips:

• Facebook – Post your video and infographic case studies in groups.
• Instagram – Share the visual data of your case studies to spark a conversation.
• YouTube – Post the entire video case study along with notes in the description.
• Twitter – Share quotes from clients to grab your followers’ attention.

Digital Marketing Case Study Template

Crafting a compelling digital marketing case study requires a structured approach that highlights key elements while maintaining a narrative flow. Here’s a template to guide you through the process:

• Introduction : Provide a brief overview of the client or project, including their industry, challenges, and objectives.
• Challenge : Describe the specific challenges or pain points faced by the client, emphasizing the need for a strategic solution.
• Strategy : Detail the digital marketing strategy or tactics implemented to address the client’s challenges, including the rationale behind each approach.
• Execution : Outline the execution phase, including the implementation of digital marketing campaigns, tools used, and any notable adjustments made along the way.
• Results : Present the outcomes and results achieved as a result of the digital marketing efforts, focusing on key metrics such as increased website traffic, lead generation, conversion rates, revenue growth, etc.
• Testimonials : Include quotes or testimonials from the client, highlighting their satisfaction with the results and the value delivered by your digital marketing efforts.
• Lessons Learned : Reflect on lessons learned from the project, including insights gained, challenges overcome, and best practices identified.
• Conclusion : Summarize the key takeaways from the case study and reiterate the impact of your digital marketing solutions on the client’s business success.

Example of a Digital Marketing Case Study

Title: Increasing E-commerce Sales through Targeted Digital Marketing

Objective: A case study showcasing how Company XYZ, an online retailer, utilized digital marketing strategies to boost e-commerce sales and drive customer engagement.

Background: Company XYZ is an e-commerce company specializing in fashion apparel and accessories. Despite having a wide product range and a user-friendly website, they were facing challenges in increasing online sales and reaching their target audience effectively.

Digital Marketing Strategy:

• Comprehensive Audience Analysis: Company XYZ conducted an in-depth analysis of their target audience to understand their demographics, preferences, and online behavior. This involved analyzing website analytics, conducting surveys, and leveraging social media listening tools to gather valuable insights.
• Search Engine Optimization (SEO): The company implemented a robust SEO strategy to improve organic visibility and drive targeted traffic to their website. This included optimizing product descriptions, implementing relevant keywords, and enhancing website structure and navigation.
• Pay-Per-Click Advertising (PPC): Company XYZ launched targeted PPC campaigns on platforms like Google Ads and social media channels. They identified relevant keywords, crafted compelling ad copy, and optimized landing pages to maximize conversions. They also utilized audience targeting options to reach specific customer segments.
• Social Media Marketing: Leveraging the insights gained from the audience analysis, Company XYZ identified the social media platforms where their target audience was most active. They created engaging content, including visually appealing images and videos, to promote their products and encourage user engagement. They also collaborated with influencers in the fashion industry to expand their reach and credibility.
• Email Marketing Campaigns: Company XYZ developed personalized and segmented email marketing campaigns to nurture leads and drive repeat purchases. They sent targeted promotions, product recommendations, and exclusive discounts to specific customer segments based on their preferences and purchase history.
• Remarketing and Retargeting: To re-engage potential customers who had visited their website but did not make a purchase, Company XYZ implemented remarketing and retargeting strategies. They served tailored ads to these users across different digital platforms to remind them of the products they had shown interest in and encourage them to complete their purchase.
• Increased Website Traffic: Through the implementation of SEO strategies and targeted PPC campaigns, Company XYZ experienced a significant increase in website traffic. Organic search traffic improved by 35%, and paid search campaigns resulted in a 50% increase in click-through rates.
• Improved Conversion Rates: The optimized landing pages and targeted advertising efforts led to a 20% increase in conversion rates. The personalized email marketing campaigns also contributed to higher customer engagement and repeat purchases.
• Enhanced Social Media Engagement: Company XYZ witnessed a 40% increase in social media followers and a significant improvement in engagement metrics such as likes, comments, and shares. Collaborations with influencers further expanded their reach and helped build brand credibility.
• Revenue Growth: As a result of the combined digital marketing efforts, Company XYZ experienced a 30% increase in e-commerce sales within six months. The higher conversion rates, repeat purchases, and improved customer engagement contributed to a substantial growth in revenue.

Conclusion: Through a well-executed digital marketing strategy encompassing SEO, PPC advertising, social media marketing, email campaigns, and remarketing, Company XYZ achieved remarkable results in increasing e-commerce sales, driving website traffic, improving conversion rates, and enhancing customer engagement. The successful case study demonstrates the power of targeted digital marketing in achieving business goals and attaining measurable results in the online retail industry.

About the Author

Mathenge is a professional freelance writer. He creates high-ranking content for online business owners. He also helps online entrepreneurs create amazing copies that encourage their audience to take action. Follow on Twitter @254Mathenge .

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16 Important Ways to Use Case Studies in Your Marketing

Updated: September 08, 2020

Published: July 30, 2020

When you're thinking about investing in a product or service, what's the first thing you do?

Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year , and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision. Most customers know that a little online research could spare them from a bad experience and poor investment of your budget.

What Is a Marketing Case Study?

A case study is the analysis of a particular instance (or "case") of something to demonstrate quantifiable results as a result of the application of something. In marketing, case studies are used as social proof — to provide buyers with the context to determine whether they're making a good choice.

A marketing case study aims to persuade that a process, product, or service can solve a problem. Why? Because it has done so in the past. By including the quantitative and qualitative outcomes of the study, it appeals to logic while painting a picture of what success looks like for the buyer. Both of which can be powerful motivators and objection removers.

Why Use Case Studies?

In essence, case studies are an invaluable asset when it comes to establishing proof that what you're offering is valuable and of good quality.

According to HubSpot's State of Marketing Report 2020 , 13% of marketers name case studies as one of the primary forms of media used within their content strategy. This makes them the fifth most popular type of content, outshined only by visual content, blogs, and ebooks.

Okay, so you know case studies work. The question is, how  do they work? And how can you squeeze the most value out of them? 

When to Use a Case Study

Here are the ways you can market your case studies to get the most out of them.

As a Marketing or Sales Asset

1. use a case study template to create pdfs for email or downloads . .

Do not underestimate the value of providing social proof at just the right time in order to add value and earn their business. Case studies are extremely effective in the consideration stage of the buyer's journey when they are actively comparing solutions and providers to solve a problem they're experiencing. 

For this reason, case studies in an independent PDF format can be helpful in both marketing and sales. Marketers can use these PDFs as downloads in web content or email campaigns. Sales reps can utilize these assets in demonstrations, in a follow-up, or to overcome objections. 

The easiest way to create PDF case studies is by using a case study template . Doing so can decrease the amount of time you spend creating and designing your case study without sacrificing aesthetics. In addition, you can ensure that all your case studies follow a similar branded format. 

We've created a great case study template (and kit!) that's already locked and loaded for you to use. All you have to do is input your own text and change the fonts and colors to fit your brand. You can download it here .

On Your Website

2. have a dedicated case studies page..

You should have a webpage exclusively for housing your case studies. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it's easy for visitors to find.

Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results.

Get Inspired:  Google’s Think With Google  is an example of a really well structured case study page. The copy is engaging, as are the goals, approach, and results.

3. Put case studies on your home page.

Give website visitors every chance you can to stumble upon evidence of happy customers. Your home page is the perfect place to do this.

There are a number of ways you can include case studies on your homepage. Here are a few examples:

• Customer quotes/testimonials
• A call-to-action (CTA) to view specific case studies
• A slide-in CTA  that links to a case study
• A CTA leading to your case studies page

Get Inspired: Theresumator.com  incorporates testimonials onto their homepage to strengthen their value proposition.

Bonus Tip: Get personal.

Marketing gurus across the world agree that personalised marketing is the future . You can make your case studies more powerful if you find ways to make them “match” the website visitors that are important to you.

People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Or you could choose to tailor case studies by industry or company size to the visitor. At HubSpot, we call this "smart content."

Get Inspired: To help explain smart content, have a look at the example below. Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. The landing page on the left is the default landing page shown to visitors from non-U.K. IP addresses. For the landing page on the right, we used smart content to show testimonials to visitors coming from U.K. IP addresses.

4. Implement slide-in CTAs.

Pop-ups have a reputation for being annoying, but there are ways to implement that that won't irk your website visitors. These CTAs don't have to be huge, glaring pop-ups -- instead, relevant but discreet slide-in CTAs can work really well.

For example, why not test out a slide-in CTA on one of your product pages, with a link to a case study that profiles a customer who's seen great results using that product?

Get Inspired:  If you need some help on creating sliders for your website, check out this tutorial on creating slide-in CTAs .

5. Write blog posts about your case studies.

Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it. The trick is to write about the case study in a way that identifies with your audience’s needs. So rather than titling your post “Company X: A Case Study," you might write about a specific hurdle, issue, or challenge the company overcame, and then use that company's case study to illustrate how the issues were addressed. It's important not  to center the blog post around your company, product, or service -- instead, the customer’s challenges and how they were overcome should take centre stage.

For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]." The blog post would then comprise of a mix of stats, practical tips, as well as some illustrative examples from our case study.

Get Inspired:   Check out this great example of a blog post from Moz , titled "How to Build Links to Your Blog – A Case Study."

6. Create videos from case studies.

Internet services are improving all the time, and as a result, people are consuming more and more video content. Prospects could be more likely to watch a video than they are to read a lengthy case study. If you have the budget, creating videos of your case studies is a really powerful way to communicate your value proposition.

Get Inspired: Check out one of our many video testimonials for some ideas on how to approach your own videos.

7. Use case studies on relevant landing pages.

Once you complete a case study, you'll have a bank of quotes and results you can pull from. Including quotes on product pages is especially interesting. If website visitors are reading your product pages, they are in a "consideration" mindset, meaning they are actively researching your products, perhaps with an intent to buy. Having customer quotes placed strategically on these pages is a great way to push them over the line and further down the funnel.

These quotes should be measured, results-based snippets, such as, “XX resulted in a 70% increase in blog subscribers in less an 6 months” rather than, “We are proud to be customers of XX, they really look after us."

Get Inspired: I really like the way HR Software company Workday incorporates video and testimonials  into its solutions pages.

Off Your Website

8. post about case studies on social media..

Case studies make for perfect social sharing material. Here are a few examples of how you can leverage them on social:

• Share a link to a case study and tag the customer in the post. The trick here is to post your case studies in a way that attracts the right people to click through, rather than just a generic message like, “New Case Study ->> LINK." Make sure your status communicates clearly the challenge that was overcome or the goal that was achieved. It's also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on.
• Update your cover image on Twitter/Facebook showing a happy customer. Our social media cover photo templates should help you with this!
• Add your case study to your list of publications on LinkedIn.
• Share your case studies in relevant LinkedIn Groups.
• Target your new case studies to relevant people on Facebook using dark posts. ( Learn about dark posts here. )

Get Inspired: MaRS Discovery District  posts case studies on Twitter to push people towards a desired action.

9. Use case studies in your email marketing.

Case studies are particularly suited to email marketing when you have an industry-segmentable list. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign.

Case studies can also be very effective when used in product-specific lead nurture workflows in reactivating opportunities that have gone cold. They can be useful for re-engaging leads that have gone quiet and who were looking at specific areas of your product that the case study relates to.

Get Inspired: It's important that your lead nurture workflow content includes the appropriate content for where prospects are in the sales cycle. If you need help on how to do this, check out our post on how to map lead nurturing content to each stage in sales cycle .

Pro tip: When sending emails, don't forget about the impact a good email signature can make. Create your own using our free Email Signature Generator .

10. Incorporate case studies into your newsletters.

This idea is as good for your client relations as it is for gaining the attention of your prospects. Customers and clients love feeling as though they're part of a community. It’s human nature. Prospects warm to companies that look after their customers; companies whose customers are happy and proud to be part of something. Also, whether we are willing to admit it or not, people love to show off!

Get Inspired: Newsletters become stale over time. Give your newsletters a new lease of life with our guide on how to create newsletters that don't suck .

11. Equip your sales team with case studies.

Tailored content has become increasingly important to sales reps as they look to provide value on the sales call. It's estimated that consumers go through 70-90% of the buyer's journey before contacting a vendor. This means that the consumer is more knowledgeable than ever before. Sales reps no longer need to spend an entire call talking about the features and benefits. Sales has become more complex, and reps now need to be armed with content that addresses each stage of the buyer’s process. Case studies can be really useful when it comes to showing prospects how successful other people within a similar industry has benefited from your product or service.

Get Inspired: Case studies are just one type of content that helps your sales team sell. They don't always work by themselves, though. Check out our list of content types that help sales close more deals .

12. Sneak a case study into your email signature.

Include a link to a recent case study in your email signature. This is particularly useful for salespeople. Here's what my email signature looks like:

Get Inspired: Did you know that there are lots more ways you can use your email signature to support your marketing? Here are 10 clever suggestions  for how you can do this.

13. Use case studies in training.

Having customer case studies is an invaluable asset to have when onboarding new employees. It aids developing their buy-in, belief in, and understanding of your offering.

Get Inspired: Have you completed our Inbound Certification course  yet? During our classes, we use case studies to show how inbound marketing is applied in real life.

In Lead-Gen Content

14. include case studies in your lead gen efforts..

There are a number of offers you can create based off of your case studies, in the form of ebooks, templates, and more. For example you could put together an ebook titled “A step-by-step guide to reaching 10,000 blog subscribers in 3 months…just like XX did.” You could create a more in-depth version of the case study with access to detailed statistics as an offer. (And don’t forget, you can also u se quotes and statistics from case studies on the landing page promoting the ebook, which adds credibility and could increase your conversion rates.) Or, you could create a template based on your customer's approach to success.

Get Inspired:   If you think you need to be an awesome designer put together beautiful ebooks, think again. Create ebooks easily using these customisable ebook templates .

You can also use case studies to frame webinars that document how to be successful with X. Using case studies in webinars is great middle-of-the-funnel content and can really help move your leads further down the funnel towards becoming sales qualified leads.

Get Inspired: Webinars are really effective as part of a lead nurturing workflow. Make sure your next webinar is spot on by following these simple webinar tips.

15. Create a bank of evergreen presentations.

It’s important to build up a bank of evergreen content that employees across your organisation can use during presentations or demos. Case studies are perfect for this.

Put together a few slides on the highlights of the case study to stir people’s interest, and then make them available to your sales and customer-facing teams. It's helpful if the marketer who created the presentation is the one who presents it to anyone who might use them in the future. This ensures they can explain the presentation clearly and answer any questions that might arise.

Get Inspired: What to create presentations people want to use? Here's a list of tools to make your presentations great.

16. Create SlideShares based on case studies.

Following on from a few short slides, you could also put together a more detailed presentation of the case study and upload it to SlideShare. After all, not only is SlideShare SEO-friendly (because Google indexes each presentation), but there is a huge pre-existing audience on SlideShare of over 60 million users you can tap into. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture form.

Get Inspired:   Want to generate more leads with SlideShare, but not sure how to get started? Check out this blog post .

Now that you understand the value of a marketing case study and the different ways that they can be used in your content marketing (and even sales) strategy, your next step is to think about what would convince your target audience to do business with you. 

Have you recently accomplished something big for a client? Do you have a process or product with demonstrable results? What do your potential clients hope that you'll do for them? 

The answers to those questions will help you craft compelling content for your case study. Then, all that's left is putting it into your audience's hands in formats they want to consume.

Editor's note: This post was originally published in January 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

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Digital Marketing Case Studies That Inspire Growth

In the fast-paced world of digital marketing, success is often measured by the ability to drive tangible results. While theory and best practices provide valuable insights, real-world case studies offer a wealth of inspiration and actionable strategies.

Digital marketing case studies serve as a testament to the transformative power of effective strategies and tactics. They provide marketers with valuable lessons and ideas to optimize their own campaigns, helping them navigate the complexities of the digital landscape. By examining successful case studies, marketers gain a deeper understanding of the principles and methodologies that can drive growth, enhance brand visibility, increase customer engagement, and boost conversions.

This article delves deep into the realm of digital marketing case studies, unearthing inspiring success stories that showcase the immense potential of well-executed campaigns. From startups aiming to establish a strong online presence to established brands seeking to amplify their reach, these case studies offer valuable insights for businesses of all sizes and industries.

By exploring these case studies, we aim to inspire and guide marketers in their quest for digital marketing excellence. Each case study illuminates unique strategies employed by companies to overcome challenges and achieve exceptional results. Whether it’s the power of storytelling, personalized remarketing, influencer marketing, or data-driven optimization, these success stories provide actionable takeaways that can be adapted and implemented in various marketing endeavors.

Digital marketing case studies that showcase the power of effective strategies and tactics

From increased brand visibility to higher conversions, these examples highlight the immense potential that lies within digital marketing campaigns.

The Power of Storytelling: A SoulCycle Case Study

SoulCycle has garnered a devoted following by offering a unique spin class experience that transcends the typical workout. While exceptional quality and strong branding contribute to its success, SoulCycle’s effective use of storytelling in digital marketing plays a crucial role. By sharing captivating stories of personal transformation, SoulCycle fosters a sense of community and elevates its brand from a fitness routine to a lifestyle.

Engaging Digital Content

Through its blog, social media platforms, and website, SoulCycle delivers a wealth of compelling content that showcases the transformative power of its brand. Personal stories of riders’ journeys, along with testimonials and instructor spotlights, create an inviting atmosphere that resonates with potential customers and strengthens the loyalty of existing ones. These narratives become conversion-like testimonials, inspiring others to join the SoulCycle community and experience their own transformations.

Creating Brand Ambassadors

SoulCycle’s storytelling extends beyond the digital realm. The brand successfully transforms its riders into passionate brand ambassadors who proudly represent the company even outside the studio.

The SoulCycle apparel line, featuring vibrant tank tops, leggings, and hoodies adorned with the signature Soul wheel logo, has become a form of streetwear. By blending fashion and workout gear, SoulCycle empowers its riders to become walking billboards, amplifying the brand’s presence and fostering a sense of community.

Fostering Community and Engagement

Central to SoulCycle’s success is its strong community, both within and outside the studio. The brand’s content strategy revolves around nurturing this community through active social media engagement. By maintaining a responsive presence on platforms like Twitter, Facebook, and Instagram, SoulCycle encourages conversations and connections among riders. The brand actively responds to feedback, creating a collective voice that strengthens the community and reinforces the sense of belonging.

The SoulCycle case study illustrates the power of storytelling in digital marketing. By sharing stories of personal transformation and fostering a strong sense of community, SoulCycle has transformed its brand into a lifestyle. Through effective storytelling, SoulCycle has cultivated a tribe of loyal brand ambassadors who proudly display the Soul wheel logo and eagerly share their experiences. SoulCycle’s success lies not only in providing an immersive physical experience but also in creating an emotional connection with its customers. Ultimately, SoulCycle’s story is about empowerment, community, and the belief that conquering a SoulCycle class translates to conquering any challenge.

Spotify: The Importance of Personalization – Digital Marketing Case Studies

Spotify, the music streaming platform, has achieved remarkable success since its launch in 2008. By analyzing Spotify’s journey, we can uncover valuable insights that demonstrate the significance of personalization in digital marketing.

Finding Your Narrative: Differentiate Your Brand

To stand out in the market, it is crucial to find a unique brand narrative. Spotify understood this early on. While other music streaming services focused on access to music, Spotify emphasized “music discovery.” By aligning their brand story with customers’ desire for new music exploration, Spotify carved its own niche and set itself apart from competitors.

Personalization is Key: Tailoring the Experience

As technology advances, customers expect personalized experiences. Spotify recognized this trend and developed an algorithm that analyzes user behavior and preferences to create personalized playlists and recommendations.

By tailoring the music discovery experience to individual users, Spotify provides a unique and engaging service.

Localization Amplifies Personalization: Connecting with Regional Markets

Spotify’s success extends globally, and they understand the power of localization. By curating playlists in different regional languages and maintaining separate social media channels, Spotify creates a customized experience for users around the world. Even for businesses operating on a smaller scale, incorporating regional preferences into marketing strategies can effectively set them apart.

Make Your Content Shareable: Spotify Wrapped Campaign

Spotify’s “Wrapped” campaign exemplifies the power of shareable content. Each year, Spotify sends subscribers a personalized report based on their music consumption, which they can easily share with friends. This gamified experience creates a sense of competition, taps into the desire to share personal stories, and benefits artists as well. Encouraging users to share content can greatly enhance brand awareness and reach.

Lessons for Your Business

Embrace personalization: In the digital age, customers expect tailored experiences. Analyze user data to provide personalized recommendations and offerings.

Craft a compelling narrative: Find the unique story that sets your brand apart and resonates with your customers’ desires.

Localize your approach: Consider regional preferences and adapt your messaging and offerings accordingly.

Create shareable content: Foster engagement and brand advocacy by developing content that users want to share with their networks.

Incorporating these insights from Spotify’s success can elevate your digital marketing efforts and drive remarkable results. Embrace personalization, differentiate your brand, connect with regional markets, and create shareable content to engage and delight your customers.

Subaru – Leveraging Instagram Influencers for Brand Perception

In this case study, we delve into Subaru’s effective use of Instagram influencers to enhance brand perception. By employing multiple influencers from various industries, Subaru successfully improved its brand recognition and engaged with millennials and Gen X followers through its “Meet An Owner” campaign.

The Approach: Leveraging Multiple Influencers

To address its relatively modest presence on Instagram compared to competitors, Subaru collaborated with 20 influencers across diverse industries, including fitness, art, and magic. Each influencer created 1 to 5 unique pieces of content, authentically showcasing the Subaru lifestyle.

The Outcomes: Impressive Results

Subaru’s influencer campaign yielded exceptional results. With an average 9% engagement rate across all 20 influencers, Subaru achieved significant brand engagement. The campaign generated 58 pieces of content, amassing millions of likes and thousands of comments. Notably, influencer Zach King’s video alone garnered over 9 million views. Furthermore, Subaru experienced a remarkable sales increase of over 10% during the campaign period.

Subaru’s “Meet An Owner” campaign serves as a powerful example of leveraging Instagram influencers to enhance brand perception. By partnering with multiple influencers, adopting a multi-industry approach, and creating authentic content, Subaru significantly increased brand recognition, engagement, and sales. Businesses seeking to boost awareness and perception can learn from Subaru’s successful playbook and adapt it to their own brand and target audience.

Progressive Insurance – Data-Driven Optimization in Marketing Analytics

Progressive Insurance, a prominent insurance provider, has leveraged data-driven optimization to enhance its mobile app and improve the user experience. By analyzing marketing data and utilizing powerful analytics tools, Progressive aimed to streamline the login process, increase customer loyalty, and attract new customers.

Progressive’s focus on data analysis stems from the understanding that, as Pawan Divakarla, Progressive Data & Analytics Business Leader, states, “At Progressive, we sell insurance. But if you think about it, our product is actually data.” Recognizing the significance of data in their operations, Progressive embarked on a journey to unlock insights and drive actionable improvements.

Uncovering Valuable Insights:

To unlock meaningful insights, Progressive utilized Google Analytics 360 and Google Tag Manager 360 for data collection and processing. The organization focused on three key areas:

• User Device Data: Identifying the most common devices and operating systems among app users allowed Progressive to prioritize testing and optimize the mobile app efficiently. This resulted in a 20% reduction in testing time.
• App Crash Data: Analyzing crash data with Google Analytics 360 and BigQuery enabled Progressive to identify a major crash caused by a server issue. Addressing this problem improved the overall stability of the app.
• Login and Security Data: Creating a custom funnel in Google Analytics 360 revealed that many users who were locked out of their accounts never attempted to log in again. Progressive implemented a new workflow that guided users effectively, leading to a significant 30% increase in logins.

Optimizing the Mobile App:

Progressive’s data-driven approach generated valuable outcomes:

• Streamlined Testing Process: By understanding user device preferences, Progressive reduced testing time, enabling quicker solutions for mobile app optimization.
• Enhanced Stability: Resolving the server issue responsible for app crashes resulted in a smoother and more reliable user experience.
• Improved User Guidance: The new workflow, directing users to a “Forgot Password” page, led to a 30% increase in logins by providing better guidance for users locked out of their accounts.

Progressive Insurance’s success in data-driven optimization showcases the transformative impact of marketing analytics. By harnessing the power of data, Progressive refined its mobile app and achieved higher customer satisfaction. This case study highlights the importance of data-driven decision-making, enabling companies to stay ahead in a rapidly evolving industry. As insurance providers continue to adapt, leveraging data for optimization will remain vital for delivering exceptional customer experiences.

Digital marketing case studies provide invaluable insights into the strategies and tactics that have proven successful for various businesses. The success stories we have explored throughout this article highlight the remarkable achievements made by businesses in various industries. From startups carving their path to established brands expanding their reach, these case studies exemplify the transformative impact of effective digital marketing strategies.

Whether it’s the power of storytelling, personalized remarketing, influencer marketing, or data-driven optimization, these examples demonstrate the immense potential digital marketing holds for driving business growth. By analyzing and applying the lessons learned from these case studies, marketers can adapt and innovate their own campaigns to achieve exceptional results. As the digital landscape continues to evolve, these success stories serve as beacons of inspiration and guidance, illuminating the path to marketing triumph.

So, let the remarkable achievements showcased in these digital marketing case studies inspire you to think outside the box, experiment with new strategies, and create campaigns that captivate and resonate with your target audience. With the right blend of creativity, data-driven insights, and strategic thinking, you can unlock the full potential of digital marketing and propel your business towards lasting success in the ever-evolving digital landscape.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Updated February 2024.

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency.

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too.

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced.

We can count on them to bring new ideas to the table consistently

TABLE OF CONTENTS:

Understanding customer behavior, creating relevant high-quality content, social media for relationship building, targeting your ideal audience with paid advertising, optimizing your website for search engines, key performance indicators (kpis), seo campaign roi, google ads campaign roi, social media marketing roi, content marketing roi, paid search.

• SEO : Gump’s
• Programmatic Ads : Hestan Culinary
• Landing Page and LinkedIn Marketing : Learning A-Z
• Social Media and E-Commerce : LockNLube
• Google Ads : Peet’s Coffee
• PPC : Simon Pearce
• SEO : The Mom Project
• Pixel and Google Tag Manager : Inkbox, Airbnb and Spearmint Love

Common Themes and Insights

Final recommendations, successful digital marketing strategies.

In the competitive online world, digital marketing will engage your customers to drive business growth. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Here are the top strategies that should be added to every digital marketing campaign to drive measurable results.

When you understand your audience’s wants and needs, it can lead to an exceptional user experience.

In a survey, 94% of respondents  stated that a positive experience  made them purchase from the same brand again:

But these positive experiences vary, depending on what the customer is looking for.

There are four types of customer behaviors:

• Habitual buying behavior : Customers usually buy the same products from the same brand.
• Variety-seeking behavior : Consumers usually buy alternatives to products to achieve the same satisfaction.
• Complex buying behavior : When customers invest in high-value items or services that aren’t frequently purchased.
• Dissonance-reducing buying behavior : When a consumer is engaged in research but isn’t finding many options.

These behaviors vary depending on the level of involvement, products and industry, and competition between brands.

53% of companies are improving the quality of their content  – and for a good reason:

Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The best type of content answers questions and keeps users engaged, all without sounding too promotional.

Popular examples of useful content include:

• Landing pages
• White papers
• Infographics
• Case studies (such as this one)

Creating content for all sales funnel stages  is the best course of action. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.

4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

However, customers no longer want to be bombarded by various promotional posts and ads – they want to build relationships with brands. Businesses should consider the customer experience  when creating social marketing strategies. And there are many ways for brands to meet this demand.

• Social listening  is an exceptional way to satisfy customer demands while collecting first-party data. Various social listening tools track mentions, hashtags, and other branded terms so you’ll always know how customers feel about your company and products.
• 40%-60% of customers  are also using social media as a support channel . Brands should always keep up with their DMs, mentions, and reviews.
• And don’t forget about personalization  on social media. 89% of marketers see a good ROI and 40% enjoy higher revenue when using personalization in their campaigns :

In addition to offering exceptional social media  customer service, going live and interacting with customers is another way to improve your personalization strategy.

Paid advertising offers many benefits. For example:

• The average paid ad campaign  generates a 200% ROI!
• Paid advertising promotes your brand, increasing brand awareness and visibility.
• And since 65% of SMBs and medium-sized businesses have a paid ad campaign , investing in advertising ensures you keep up with the competition.

Because paid advertising is so effective, you can use PPC strategies on Google  and most social media platforms.

Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO:

Remember to:

• Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings.
• Keep an updated blog and optimize your content  for high-ranking keywords.
• Run regular SEO audits  to ensure no technical issues are decreasing your performance on SERPs.

Poring over a case study for digital marketing can be very helpful in visualizing these marketing strategies.

KPIs  are quantifiable indicators that prove your progress in your marketing campaign. Marketers can also measure KPIs to plan future campaigns, improve existing strategies, and create a basis for decision-making.

Here are the most vital KPIs for marketing:

• Traffic growth : Measures the increase of website visitors over a specific timeframe.
• Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA.
• Customer engagement : Measures how customers interact with your brand, i.e., how long they spend on your website per session.
• Revenue increase : How much money your business made in a certain period. Businesses often compare revenue increases over past periods.

In our digital marketing case study examples below, you’ll see how we tackle each of these KPIs.

Calculating ROI for Different Digital Marketing Channels

Before starting your marketing campaign, it’s essential to calculate ROI for different marketing channels to ensure that you don’t overspend. Every marketing channel  comes with various strategies to calculate ROI.

Here’s a snapshot of each.

Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies. This can include any investments, such as tools and the personnel you hire or outsource to complete these tactics.

SEO ROI also varies by industry. All businesses can use a tool like Google Analytics to measure revenue  from organic searches:

Certain industries, notably e-commerce companies, should also measure sales from organic search traffic. Other businesses can create a sales funnel and track conversions with each phase (for example, the percentage of leads who entered the awareness phase and who made purchases).

Once you have these figures, you can subtract the revenue you made from SEO from your investments.

To calculate Google Ads ROI, Google  suggests taking the revenue you generated from your campaign and subtracting it from your costs, then dividing that figure again by the costs. That formula looks like this: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

While tracking Google Ads conversions and purchases are the best ways to calculate paid ad ROI, your chosen method depends on your goals. Consider other goals, such as downloading a white paper or signing up for a free trial.

Social media marketing can be part of many strategies, such as a lead generation campaign . Some brands may also use social media to improve their brand awareness. This is why calculating your social media ROI depends on your goals.

You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. Compare these results against any expenses to run your campaign, such as advertising costs and any wages or rates you paid for staff members or freelancers.

Since content marketing involves many blog posts, videos, infographics, and other forms of content, many marketers calculate their ROI based on the total investments in a given time period.

Use this formula to calculate your content marketing ROI :

In this figure, you’ll add your overhead costs to get the investments, and you’ll find the return by adding your sales numbers. By subtracting and dividing the return by the investment and multiplying that figure by 100, you’ll get a percentage.

Now, let’s dive into a digital marketing case study for each of nine marketing areas.

9 Successful Digital Marketing Agency Case Studies

Now that you know what exactly goes into a marketing strategy, let’s take a look at nine of our digital marketing case studies that showcase these strategies while taking you through the challenge, strategy and execution.

This case study is of a client that is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign.

The client had low brand awareness and didn’t have a paid ad strategy in their digital marketing campaign before seeking our services. The company desired to build user demand with a social and search advertising strategy. They desired a full-funnel strategy, targeting leads at every stage of the buying process.

We created a comprehensive paid strategy for search engines. We also used LinkedIn  to establish our client as a leader in their niche to increase organic traffic.

For the paid search strategy, we targeted brand traffic, high-intent brand interest, and competitor searches. We took first-party data from LinkedIn to align the ads  with their target audience, experimenting with different ads to match user intent.

We also used their LinkedIn page to establish the client as a leader in their niche. This helped to grow customer lists, improve their digital marketing efforts, and grow website traffic.

The client experienced a 24% increase in lead submissions. LinkedIn is their main touchpoint for Tier 1 and 2 leads, and search is the driving force behind closing high-value accounts. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%.

In only three months after paid search and LinkedIn campaign launch, the client achieved a 24% increase in conversions.

SEO: Gump’s

Gump’s San Francisco is a specialty goods store selling various home decor and jewelry items. After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics .

Gump’s doesn’t have many challenges as far as digital marketing is concerned. They had successful sales in 2021 and set goals to surpass these revenue records.

For this digital marketing case study, we used cross-selling and digital marketing to retain existing customers while utilizing Google Search and Shopping to attract new customers.

We invested in paid ads  across various channels while expanding its Google Search and Shopping strategy. We optimized Gump’s product listings for the home decor category, ensuring that we targeted their audience.

Gump’s surpassed their 2021 sales goals. Their year-over-year sales are increasing by 92%, solely attributed to marketing. This led to a 79% increase in overall revenue. They achieved an over 40% increase in web traffic, a 79% increase in total orders, 104% Google ROI in the home decor category, and a 32% return customer rate.

By optimizing Gump’s product listings  for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend.

By targeting the home decor category on Google and retargeting existing customers, we conquered Gump’s 2022 sales goals with digital marketing and drove sales and revenue growth.

Programmatic Ads: Hestan Culinary

Hestan Culinary sells high-quality pots, pans, and other cookware that’s backed by Michelin-star chefs. After seeing sales drop, they needed an effective revenue growth digital marketing solution that also improved their ROAS.

Hestan Culinary sells chef-grade cookware. While this is great for professionals, it doesn’t target the casual cooking enthusiast or those trying to cook more at home. Hestan Culinary’s products come with a longer buyer’s digital marketing journey, which posed a problem when they started seeing sales drop.

Hestan Culinary needed to drive sales growth while improving its ROAS. This is why we expanded to programmatic ads with a full-funnel digital marketing approach. We used StackAdapt to reach a qualified audience, using different tactics to nurture them down the sales funnel .

Through the programmatic advertising StackAdapt strategy, we implemented catalog and native feed units for a stronger-performing ad campaign. By targeting qualified audience members immediately, Hestan Culinary improved its ROAS while increasing conversions.

After the first month of the campaign, Hestan Culinary achieved a 218% increase in conversions and a ROAS that went from 1.91 to 9.20. We sustained these metrics for over 45 days after the launch, and Hestan Culinary achieved more revenue.

Hestan Culinary not only achieved more conversions and revenue, but programmatic advertising  improved its full-funnel digital marketing strategy.

Landing Page and LinkedIn Marketing: Learning A-Z

Learning A-Z sells science and literacy blended learning products to students at Pe K-6 grades. We helped them with two strategies: landing page testing…

…and purchasing licenses by targeting school administrators on LinkedIn:

Learning A-Z’s original landing page had far too many external links and CTAs, which very likely confused customers. They were also looking to increase sales for licenses on LinkedIn.

First, we redesigned their existing landing page. We focused on simplifying their design so as not to deter customers away from their products and services.

To increase license sales, we used LinkedIn’s Job Title Targeting  function to find school administrators and used digital marketing to target these consumers.

For the landing page, we created 1-2 CTAs driving conversions per page. We used one of two buttons for these CTAs: “Free Trial” or “Order Now.”

For the licenses, we used LinkedIn’s tools to write specific job titles that narrowed down the list of candidates to those with K-5 grade school administration roles.

The redesigned landing page resulted in 73% more “Order Now” clicks, 42% more “Free Trial” clicks, and 125% more conversions.

By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. However, our LinkedIn efforts resulted in a high CPA, so we turned our attention to Facebook Admin. Since then, Learning A-Z has achieved a 5.47 ROAS.

Learning A-Z’s simplified landing page resulted in more conversions. While they had some success on LinkedIn in increasing licenses, Facebook Admin resulted in a better ROAS.

Social Media and E-Commerce: LockNLube

LockNLube sells various greasing products and parts for cars. Single Grain helped them with various digital marketing strategies: optimizing for Amazon and eBay:

…along with developing a media strategy with a heavy emphasis on TikTok ads:

LockNLube wanted to optimize its product listings for Amazon. Since they were heading into their peak season, they wanted to increase top-of-funnel awareness with various digital marketing strategies.

LockNLube was also struggling with eBay’s new marketing tool, Promoted Listings Advanced. However, there were few bidding controls.

We gave LockNLube’s Amazon  digital marketing strategy a complete makeover, rewriting their titles and descriptions. We also scaled Amazon ad  spending.

For eBay , we used keyword bidding to make up for what eBay’s Promoted Listings Advanced tool lacked.

For TikTok , we took LockNLube’s previous creatives and re-optimized them for TikTok.

In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.

For Amazon , we implemented A+ digital marketing content for their Amazon product listings, A/B testing all images and content.

For eBay , we took top-performing keywords from Amazon and Google to begin their eBay campaign. We also added competitor keywords to the campaign. To test the success, we separated all keywords into three groups: Brand, Nonbrand, and Competitor. We observed these keywords to see which keywords were converting.

For TikTok , we redid the creatives to make them more creative and entertaining. In addition to the advertising and marketing campaigns we added to their overall media strategy, we also implemented “frequently bought together” features.

Re-optimizing LockNLube’s Amazon  page resulted in 54% revenue growth year over year while also maintaining ROAS. Optimizing their content led to over 100% increases in sessions and an increased 24.7% conversion rate.

For eBay , there are 21% more clicks, 74% more impressions, and 12%, with ROAS increased at 110%.

For TikTok , their engagement rate and CTR were fantastic while keeping CPCs and CPMs low. Since we didn’t achieve as good of a ROAS from direct response, we came to the conclusion that TikTok is better as an upper-channel digital marketing tactic.

From Q1 2019 to Q3 2022, LockNLube saw an overall revenue increase. We launched eight new channels, which resulted in a 42% increase in AOV, a 68% increase in paid traffic, and an 18% increase in the average YOY customer return rate.

We drove revenue for LockNLube thanks to the launch of eight new digital marketing channels and re-optimizing their existing Amazon, eBay, and TikTok strategies.

Google Ads: Peet’s Coffee

Peet’s Coffee sells high-quality coffee and tea, sourcing the best beans and leaves. They reached out to Single Grain to improve their Google Ads strategy.

Peet’s Coffee has excellent brand awareness and digital marketing campaigns but had very little presence on Google Ads. Even though they saw a return from their existing strategy, growth was still stagnant.

We focused on Google Ads and optimized their campaign for different types of keywords, as well as revamped the ad copy.

We  bid on high-ROI keywords , such as branded and product name terms. We rewrote the ad copy to fit the landing pages better and focus on the UVP of the product. We also tested non-branded keywords, scaling them to improve their ROI.

Peet’s Coffee saw a 455% increase in revenue and 676% more orders, all with a 158% increase in ROAS and a reduced 72% cost per order. This was thanks to our efforts aligning searcher intent with ad copy.

Revamping Peet’s Google Ads strategy resulted in huge sales growth while improving ROAS.

PPC: Simon Pearce

Simon Pearce is an entrepreneur who reached success by selling handmade pottery and glassware. He approached Single Grain to improve his ROAS on his paid search campaign.

Simon Pearce’s ROAS was declining YoY from January 2022 to January 2023. Not only that, but CPC was up by 168%.

We realized the rising CPC was directly affecting Simon Pearce’s ROAS. To cut back on costs, we created a manual bidding strategy and scrapped the previous automated bidding campaign.

Even though branded digital marketing keywords are some of the most affordable, Simon Pearce was spending more than he was getting in return on these search terms. We experimented with manual bidding and doing away with their previous automated strategy to try and improve the ROAS.

Early digital marketing results were extremely strong. By manually bidding on keywords and watching spend, we decreased his CPC by 60% and improved their ROAS by 135%. These tactics didn’t compromise impressions; Simon Pearce achieved a 60% CTR and a 17% increase in impression share.

This digital marketing case study shows that using manual bidding on Google Ads improved ROAS for Simon Pearce.

SEO: The Mom Project

The Mom Project (TMP) is a recruiter that connects talented women to companies and job opportunities. They reached out to Single Grain to decrease their costs per lead in their digital marketing campaign.

While The Mom Project had a digital marketing search campaign, it was failing to capture total search demand. They needed a solution to decrease their costs per lead while better targeting their audience.

Single Grain revamped TMP’s search copy to target a qualified audience better. We also separated the job titles into different audience signals, giving Google a better idea of the audience we were trying to target. We used Performance Max to find qualified clicks.

The digital marketing audience signals we created for the strategy were Custom Segments (keywords related to hiring intent), Interests (audience members who connected with TMP based on interests and demographics), and Your Data (people who previously interacted with TMP).

From here, we were able to redo customer lists, assess lead quality, use location targeting and bid adjustments, and create ad schedules. Performance Max leveraged automation to find qualified clicks on display, search, video, discover, and Gmail, lowering costs.

By using Performance Max, we achieved a lower CPA and CPC, down 51.3% and 91.2%, respectively. Performance Max also helped us use this data to target TOFU audiences.

By using Performance Max, we were able to improve TOFU digital marketing search demand and improve CPA for The Mom Project.

Pixel and Google Tag Manager: Inkbox, Airbnb and Spearmint Love

This digital marketing case study targets remarketing  for three brands: Inkbox, Airbnb, and Spearmint Love. We collected data on revenue and conversions from these brands to determine the impact of our remarketing campaign.

• Inkbox  is a temporary tattoo company that wanted to retarget marketing leads on Reddit, hoping it would lower their CPA.
• Property rental giant Airbnb  used Google to improve vendor collection, prevent bottlenecks between operations and marketing, avoid unnecessary tagging replication, and minimize snippet size.
• Kids clothing and accessories company Spearmint Love  used Facebook to retarget moms.
• For Inkbox’s  social marketing retargeting, we used a Reddit Pixel that captured a larger audience and tracked conversions.
• For Airbnb , we implemented Google Tag Manager  and built a data layer.
• For Spearmint Love , we added Facebook Pixel to automate audience targeting, simplified ad creation and targeting, and tracked ROAS.
• For Inkbox , the Reddit Pixel helped us understand Inkbox’s Reddit audience, so we were able to customize messaging and creatives to target their consumers. This helped return customers to the sales funnel.
• For Airbnb , Google Tag Manager launched new programs, tools, and vendors quicker. It also cut tag deployment to hours (was previously at days).
• For Spearmint Love , we integrated Facebook Pixel with their BigCommerce platform, which boosted their business and resulted in more hires from within.
• For Inkbox , we helped them achieve 1.5x higher CTRs and lowered CPAs by 86%.
• For Airbnb , we helped them achieve an 8% increase in website speed, more optimizations, accurate data collection, and a better ROI.
• For Spearmint Love , we helped them achieve a 38x ROAS, with 14.6x of that figure return going toward Facebook. Their advertising success also led to a 12x YoY growth in revenue.

By enacting a remarketing strategy for Inkbox, Airbnb, and Spearmint Love, we helped these brands achieve more CTRs and revenue growth on various social media platforms with improved ROAS, CPAs, and ROI.

While all of these digital marketing case studies are different, there are many parallels between these brands:

Many of these brands executed their own advertising strategy but were struggling to improve their ROAS on their own.

Because of higher CPCs, this made achieving an ad return even more difficult.

Single Grain’s digital marketers had to think outside the box for these clients, using strategies such as manual bidding and relying on unconventional social media platforms such as Reddit.

Some of these platforms, such as eBay, lacked essential advertising marketing strategies with their own tools, so we implemented additional strategies to increase impressions and CTRs.

Here are our overall final recommendations:

• While many businesses can handle an ad strategy DIY, trusting a digital marketing agency like Single Grain will result in the most conversions and the best ROAS.
• Use different tools, such as Performance Max and Pixel, to better entice your target audience.
• While advanced advertising technology such as programmatic ads can increase conversions, manual tactics, such as bidding, can still keep costs down.
• Less is more, especially when it comes to ad copy and landing page design.
• Diversifying your channels and targeting specific audiences on those platforms is the real revenue driver for TOFU targeting.
• Don’t overlook the power of remarketing to an existing audience.

Because of the complex world of digital marketing, even the biggest companies may need help with their campaigns. That’s why they hired professional digital marketers.

While all these case studies are different, they have one thing in common: We increased impressions and revenue while improving ROAS.

By diversifying their platforms, adding new channels, and revamping existing strategies, our digital marketers helped these brands increase web traffic, sales, and return customer rates.

Seeking help from a professional is also a smart idea when creating a new ad strategy, especially if you have low brand awareness and don’t know your target audience. This way, you know you can convert leads while achieving exceptional ROAS.

Remember: Reading a case study on digital marketing (or, better yet, several case studies) can help you learn not only what kind of success can be had, but how exactly the marketing agency you’re thinking of hiring went about it.

If you’re ready to level up your business, Single Grain’s digital marketing experts can help with paid ads, SEO, content marketing and more! 👇

Digital marketing case studies faqs.

Case studies in marketing are comprehensive analyses of specific instances where marketing strategies and campaigns were employed to achieve business objectives. These case study examples of digital marketing focus on real-world examples, detailing the challenges faced, strategies implemented, and outcomes achieved.

They serve several purposes, including:

• Educational Tools: Marketing case studies are used as teaching aids to illustrate marketing concepts and strategies in action, helping students and professionals understand how theories apply in real-life scenarios.
• Evidence of Success: For businesses, they provide evidence of successful marketing strategies and can be used to showcase their achievements to potential clients or stakeholders.
• Strategic Planning: They offer valuable insights into what worked or didn’t work in certain situations, aiding in the formulation of future marketing strategies.

Right here! Just scroll up to read 9 case study examples of digital marketing tactics!

Otherwise, marketing case studies can be found across various platforms and publications, both online and in print, including:

• Business Schools and Academic Journals: Many leading business schools publish case studies on marketing strategies and business management. Journals such as the Harvard Business Review are renowned for their extensive collection of case studies.
• Company Websites: Businesses, especially digital marketing agencies, often publish case studies on their websites, showcasing successful campaigns or strategies they’ve implemented for clients.
• Marketing Blogs and Websites: Websites dedicated to marketing and business strategies, such as HubSpot, MarketingProfs, and Forbes, frequently feature case studies and success stories.
• Professional Associations: Organizations like the American Marketing Association (AMA) provide resources, including case studies, to their members.

Examples of case study topics in marketing could include:

• Launch of a New Product: Analyzing the strategy behind introducing a new product to the market.
• Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market.
• Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
• Social Media Campaigns: Analysis of a campaign that leveraged social media platforms to achieve specific marketing objectives.
• International Marketing: How a brand successfully entered and established itself in a foreign market.

Again, just scroll up to read this blog in which we provide 9 examples of digital marketing case studies!

Here’s a quick example of a company using targeted social media advertising to increase brand awareness and sales. For instance:

• Objective: A small e-commerce brand aimed to increase its online sales by 30% over three months.
• Strategy: The brand decided to utilize Facebook and Instagram advertising, targeting users based on their interests, previous interactions with the website, and demographic information.
• Implementation: They created a series of engaging ads featuring user-generated content, reviews, and special promotions. The campaign also included A/B testing of ad copy and visuals to determine what resonated best with their target audience.
• Outcome: The campaign led to a 40% increase in online sales, exceeded the initial goal, and also grew the brand’s social media following significantly.

This digital marketing case study example showcases the power of a well-planned and executed strategy, highlighting the importance of targeting, content, and continuous optimization in achieving marketing goals.

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Category: Case Study blogs Digital Marketing

Date: December 15, 2023

Digital Marketing Case Studies That Brought Amazing Results

Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers, including our team offering comprehensive digital marketing services , actively reacted to get results for unique situations.

Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.

As you can learn more from the other marketer’s mistakes, going through case studies will never become vain. You can avoid mistakes in your digital marketing activities and also take similar approaches to the issues you are facing.

In this article, we have covered a wide range of case studies under different aspects of digital marketing, that includes content marketing, social media marketing, SEO, PPC, and much more.

Let’s take a look.

Best Digital Marketing Case Studies for You

Here, we have listed the best digital marketing case studies that reveal the works of expert digital marketers.

Content Marketing Case Studies

Here, we have curated the best content marketing case studies that really worked well and brought amazing results.

a. On-site Retargeting

iSpionage faced a problem in retargeting the readers from their referral blog website to their main website. To fix this, the site placed an on-site retargeting popup on their blog posts.

This made them increase their blog referral traffic by 58% and received up to 5.47% Click-Through-Rate (CTR). Moreover, 4,144+ popup impressions were generated, more than 227+ people were redirected to the main site. To learn more about the case study, click here .

Takeaway – By implementing an on-site retargeting technique, you can educate visitors about your services, create awareness regarding your offers, and drive traffic to your content.

b. Trending Topics

Lawrence of Morocco gained coverage from the Game of Thrones buzz by designing and promoting a map that listed all the filming locations found in the Game of Thrones series. Click here to learn more about the case study.

This brought over 11,300+ visits to the website and outlets in top-tier publications like Washington Post, Mashable, Business Insider, and many more.

Takeaway – By making the best use of trending topics that have gained a massive outreach across the world, you can easily achieve more traction for your brand.

c. Trifecta Content Marketing Strategy

College Raptor proved that it is possible to scale a startup from 0 organic traffic to 100,000 visitors per month within a year using the trifecta content marketing strategy . If you are curious to learn more about this case study, click here .

Takeaway – Content that falls under three categories that include evergreen, social viral, and link building will support you in dominating your SEO rankings. The number of backlinks and media outlets can be increased with the usage of public data and viral content.

d. User Acquisition Content

Fractl’s dating app Sapio leveraged user acquisition efforts that led to a 3,072% spike in weekly app installs in just 5 weeks. Click here , if you like to learn more about the case study.

Takeaway – Understanding your target audience and publishing personalized content at the right time through powerful influencers will add value to your content.

Social Media Marketing Case Studies

Below, we have lined up the best social media marketing case studies from a trusted social media marketing company .

a. Usage of #Hashtags

Vogue India launched a social awareness initiative regarding the empowerment of women. They created a two-and-a-half-minute video with 99 high-profile women and hashtag #MyChoice. It went viral on the internet that attracted 2M+ views in two days. Click here to learn more about the case study.

Takeaway – Effective usage of catchy hashtags on your social media posts with popular influencers can boost your social media awareness.

Tinkham Veale University Center has innovatively built social media walls with keyword-rich content and user-designated #hashtags. It encouraged a number of attendees from all over the world for participating in the events. If you like to learn more about the case study, click here .

Takeaway – Curating your conferences, workshops, etc with the venue details on powerful social media walls is a super promotional point for your events among the aspirants.

b. Social Media Campaigns

AstraZeneca has taken an initiative called #LVNGWith exclusively for connecting lung cancer attacked people with their loved ones. People were invited to leave their answers on Facebook and Instagram for this question – How will you spend your #GiftedDay? Click here to learn more about the case study.

#GiftedDay is such an amazing social media content series that earned half a million views in less than 24 hours, increased 500% of shares, doubled their number of followers and over 1,500+ people newly joined the LVNG With community and many more.

Takeaway – Successful social media campaigns are helpful in creating awareness among the audience and connecting people from all over the globe.

SEO Case Studies

Here, we have consolidated the best SEO case studies that established a stunning presence on the relevant search results.

a. 6-Step SEO Process

UAV Coach was striving to gain traction in the competitive organic search results.

Robbie Richard’s 6-step SEO process supported the UAV Coach to outrank global brands like Mashable, climb to better rankings on Google, generate over 152,732+ visits, drive 11,065% of recurring organic traffic in 6 months, and get many other perks. Curious to learn more about the case study, then click here .

Takeaway – Upgrading existing content with SEO strategies will generate long-term exposure, build authority in your industry, capture quality leads, and eventually convert them into valuable customers.

b. E-commerce Transactions

Search Logistics assisted a furniture-seller who had a website that was hit by Google penalty and lacked in keyword-optimization techniques. SearchLogistics redesigned the website, built the domain authority through link building, managed the site structure issues, and many more. Click here to learn about a detailed explanation of the case study.

Within 6 months, they were able to experience the positive impacts on the website like a 122.27% increase in organic traffic, a 336% in e-commerce transactions, a 369% in revenue, etc.

Takeaway – Redesign your business website, create quality content, and build effective links to enhance your visibility on the results page for relevant search queries, such as website redesign services.

c. SEO Achievements at Affordable Budget

Exposure Ninja supported an accountancy firm that followed a basic online marketing approach. It helped in redesigning the website, researching relevant keywords, optimizing the blog content, etc. To read the detailed case study, click here .

These effective SEO practices resulted in a 293% increase in leads, a 156% in site visitors, and a 31% in requesting for consultation.

Takeaway – With smart SEO tactics, it is easy to make a mark in the SEO search results at a shoe-string budget.

Pay-Per-Click (PPC) Case Studies

Below, we have broken down the best Pay-Per-Click (PPC) case studies that worked effectively.

a. Adwords’ Quality Score

A large number of well-established firms and ad creative regulations have reduced the quality score of InterTrader in AdWords. It negatively affected the average ad positions, impressions on search results, and Cost-Per-Click.

Seperia supported InterTrader in maintaining Adwords’ quality score. This resulted in improving the CTR by 0.81%, average position by 6.1%, and quality score average by 3.3%. Click here to learn more about this case study.

Takeaway – Smart implementation of excellent PPC strategies can bring optimal results like great exposure, numerous CTRs, high average position, low Cost-Per-Click (CPC), etc for your PPC advertising campaign.

b. Revenue Generator

Truprint/Snapfish wanted to improve the overall performance of its PPC advertising activities. Being a premier Google partner Click Consult could whitelist Truprint for a range of exclusive Google beta features.

It brought exceptional results in increasing the revenue by 355%. Also, there was a reduction in the disruption activities of the newly revamped website. To elaborately learn about the technologies used for running this successful PPC campaign, click here .

Takeaway – By focussing on Google Shopping Campaign, Bing Shopping, dynamic remarketing, and many other tactics, you can easily get returns on your PPC investment.

c. Quality Leads

One of the clients of Spinutech was mindful of driving quality leads and high revenue to its website through PPC advertising campaigns.

With the effective use of AdWords, Spinutech could bring amazing results to its client’s website at the end of four-months campaign optimization. It increased the total number of branded leads by 85.71% and decreased the overall Cost-Per-Click (CPC) by 45.02%. Click here to learn more about the study.

Takeaway – By making the best use of high-search volume keywords, it is possible to reduce the CPCs and target the right audience who are interested in your products and services.

Video Marketing Case Studies

Here, we have curated the best video marketing campaigns that really worked in impressing the right viewers.

a. Social Message

Canadian Tire’s advertisement video portrays a small Canadian boy seated in a wheelchair who was encouraged by another small kid to play basketball games. This advertisement about wheels turned out to be one of the viral marketing videos in 2017. To learn more about the case study, click here .

Takeaway – When your brand message is associated with a social cause, it turns out to be a psychological motivator that urges viewers to follow your brand. It evokes strong feelings in viewers at the same time conveys the brand message.

b. Impressive Content

Android’s Friends Furever video campaign depicts featuring clips of unlikely animals playing and enjoying together.

According to Unruly, a video ad tech company this impressive video was shared more than 6.4 million times and gained the specialization of the most-shared video in 2015. If you like to learn a detailed explanation of the case study, click here .

Takeaway – With eye-catchy video content, it is easy to promote memorable brand messages to the desired audience.

c. Power of Influencers

Code.org created an excellent video marketing campaign that incorporated speeches of Bill Gates, Mark Zuckerberg about the importance of learning coding languages.

This video marketing campaign bought more traction to the website. Click here to take a look at the detailed explanation of the case study.

Takeaway – With the help of popular influencers, you can spread your brand message in an even more steadfast manner.

Voice Search Case Studies

Below, we have lined up the best voice search case studies.

a. Mobile Voice Search

Typing search queries can be cumbersome, error-prone, and even dangerous in some usage scenarios. Users are increasingly turning to their mobile devices when doing web searches.

In November 2008 Google introduced Google Mobile App (GMA) for iPhone that included a search by voice feature. GMA search by voice extended the paradigm of multi-modal voice search from searching for businesses on maps to searching the entire World Wide Web (WWW). To learn more about the case study, click here .

Takeaway  – By integrating mobile voice search, you can effectively provide the best user experience to your target audience.

b. Webpage Content Curation

Anglian Home Improvements had answers for three different FAQs curated on the same page at a single URL. This did not provide the best user experience and affected Google rankings too.

Epiphany Search supported Anglian Home Improvements by listing the FAQs on different pages with optimized content that best suits featured snippets.

As a result of this voice search strategy, the website marked significant visibility on voice search queries by driving 13 inquiries per month. Click here to learn more about the case study.

Takeaway  – Based on the high search volume keywords, you have to create quality content. This helps search engines to easily recognize your content and display it before your target audience.

Digital Marketing Case Studies – FAQ

Why are Digital Marketing Case Studies Important?

Digital Marketing Case studies are more important to analyze the previous patterns of strategies that businesses adopted to get results. At times, we would also get a glimpse of what did not work in the first place.

How to Write a Digital Marketing Case Study?

Writing a Digital Marketing Case Study is much different than any other normal case studies.

• First, identify the scenario you wish to document (A success or a Learning in this case)
• Use a story telling method to make it readable
• Identify the pain points and key strategies followed
• Highlight the result including the timeframe to achieve (This will help the peer community to understand the timeframe)
• Suggest the alternate strategies you had in mind if they are relevant

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Over to You

Digital marketing case studies are useful for you in making the right marketing decisions. If you like to learn about the performance of a digital marketer, case studies will greatly help you!

Are you looking for a professional Digital Marketing Company ? At ColorWhistle , our expert digital marketers can help you with tailor-based digital marketing services that best match your business objectives.

Feel free to get in touch with us via message or call +1 (210) 787-3600 at any time. We are ready to extend our arm of support to you!

Did we miss any interesting digital marketing case studies? Comment your thoughts in the box below. We are glad to hear back from you.

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About the Author - Pavithra Samuel

I'm a word-aholic copywriter who always loves to share a close bond with digital marketing. Google, being my father of research, accompanies me shoulder-to-shoulder in every step of writing. I always look up to copywriters who generate educative, persuasive content impeccably seasoned with creativity & innovation. I can deliver content for web service pages, blogs, social media, emails, and so on. I can engage myself in content-related works for B2B, B2C, SMEs, niche-specific businesses. Other than reading & writing, my other two escapes are sweets & songs. My dream desk would be more of creative writing projects, desserts, music, & minions.

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5 Unique Digital Marketing Case Studies that Every Business Professional Should See

Published on: July 15, 2021

Businesses often rely on digital marketing to increase their brand awareness and bring in new customers. However, if the marketing efforts aren't effective, they can turn into a waste of time and money. In many ways, effective digital marketing is a process of trial and error. For this reason, a digital marketing case study can be a valuable source of guidance for today's business students and professionals, enabling them to learn from the results of others rather than having to start their own trial-and-error process from the beginning. As a business administration degree student, understanding and evaluating real-world marketing tactics is key to developing a solid foundation for your business career. With that in mind, let's take a look at five unique digital marketing case studies that you can use to inspire new ideas and hone your own future digital advertising strategy.

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Case Study #1: Fanatics Boosts Traffic Through Content Marketing

When Fanatics—an e-commerce store focused on selling sports apparel and other sports-related products—decided that it needed to provide customers with more reasons to engage with the company website,  it turned to content marketing as a solution . Fanatics chose a three-pronged approach for their content marketing campaign, one that included timely sports articles meant to coincide with current sporting events, evergreen content related to various events throughout sports history, and articles that capitalize on new trends and developments in the world of sports as they happen.

This strategy of producing both evergreen and trending content enabled Fanatics to establish itself as a desirable news and entertainment resource for sports fans all over the country. Thanks almost entirely to their content marketing campaign, Fanatics saw a 1,100% increase in organic search engine traffic along with a 230% increase in the number of ranking keywords on their website. The company's content marketing efforts also enabled it to publish high-profile features on popular sites such as Yahoo Sports, The Score, and USA Today.

Case Study #2: Wholesaler Drives Visibility and Conversions with Social Media Marketing

Case study #3: amazon leverages crm to become e-commerce giant.

Customer relationship management (CRM) is the process of managing interactions with customers to facilitate beneficial outcomes. Much more than simple customer management, CRM uses data processing to divide customer lists into a wide range of segments and formulate various interactions designed to speak to the needs and desires of each specific segment. If you would like a case study of a company that has leveraged innovative CRM with outstanding results, you need not look any further than the e-commerce giant Amazon.

As one of the first companies to really leverage CRM to its full potential, Amazon developed a CRM strategy that takes into consideration every possible interaction that the company has with its customers—from the user interface of the Amazon website to customer service interactions to data mining used for targeted marketing emails. Through this emphasis on CRM, Amazon has managed to create one of the most customer-friendly experiences you will find in the e-commerce sphere—and the results of these efforts are obvious. In 2020 alone, Amazon was able to boast a staggering $386 billion in revenue.

Case Study #4: The American Egg Board Boosts Organic Traffic Through SEO

Case study #5: revecent increases conversion rate with holistic ppc campaign optimization.

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What Is a Case Study in Marketing and How to Build One (Examples)

A marketing case study allows you to illustrate and explain how you achieved enormous success in a specific situation.

For instance, last year, Jacob McMillen wrote about how Pronto used Crazy Egg to increase leads by 24 percent .

That’s a big number.

It’s not a full case study , but it demonstrates the goal of a marketing case study. You want to shock your audience, then explain exactly how you achieved your results — preferably with proof.

You might have read lots of case studies over the years without realizing your business could benefit from them. Lots of entrepreneurs are put off by the hard work and long hours required to build a marketing case study.

However, think about how many leads you might convert by proving your track record, establishing trust, and attracting traffic through SEO .

Let’s look at how marketing case studies can impact your business, discuss how to write one, and check out a few examples.

What Is a Case Study in Marketing?

A case study in marketing is a document or web page that includes several basic parts:

• Description of the subject : Explain your customer’s or client’s history and pain points.
• Subject’s goal : Identify your customer’s or client’s goal for the project so readers understand what to expect.
• Hypothesis for strategy : Tell your audience what you expected to happen after you implemented your strategy for the customer or client.
• Implementation of strategy : Take the reader through the step-by-step process you used to help your customer or client.
• Results of strategy : Deliver the results in as much detail as possible, preferably with a quote from the client or customer.
• Concluding findings : Explain what this case study has taught your specifically and how it can help other people.

You don’t have to include every category, but the more detail you add, the more effective your marketing case study becomes.

Most of the time, you’re conducting a case study for your own business. You want to show the world how your product or service has helped a customer in a huge way.

For that reason, it helps to know you’ll perform a case study from the beginning. In other words, try not to reverse-engineer a case study from a great result. Instead, track your arrangement with your customer throughout the process.

The Importance of Creating Case Studies to Convert Leads into Customers

Think of a marketing case study as a lure. It’s a way to dangle amazing results in front of your leads so they’ll decide to convert .

Imagine that you’re a customer who’s trying to decide between two businesses, each of which offers time management software. One company has a marketing case study that illustrates how it helped a customer save four hours per week. The other company has no case study.

Which company would you trust most?

You can use that consumer logic to inform your business decisions. Thinking like a customer can help you achieve new insights into marketing.

Creating a marketing case study gives you an edge that your competitors might have. It can also help your leads make more informed decisions.

Too many businesses copy their competitors or other businesses. Instead, you should spend time being more creative and innovative. Below is a video by Neil Patel that illustrates why you need to quit copying digital marketing strategies.

If you’re bold enough to be different, you can convert more leads. A marketing case study gives you that opportunity because nobody else can duplicate it.

Why is it so important to build trust?

Anybody can throw testimonials on their site by Ron R. and Jennifer K. Anyone can also make them up.

Trust is tenuous in the digital marketing world. If you can’t create it, you likely won’t convert leads into customers.

Think about all the companies that have experienced data hacks. Their stocks plummeted, consumer sentiment turned ugly, and profits dwindled. That’s because consumers lost trust.

Similarly, any company can make bold claims about its products or services. Consumers have become numb to superlative-littered copy and hyped-up videos. They want to see evidence.

If you can prove that your product or service delivers powerful results, you’ll gain your leads’ trust.

Marketing case studies show how you tackled a problem and overcame it on behalf of your customer or client. It’s that simple. The more detail you give, the more authority you create for your company — and the more your leads will trust your expertise.

4 Case Study Examples

Before we tell you how to build a case study, let’s look at a few examples to get you warmed up. Each of these marketing case studies illustrates the power behind the medium.

They’ll also show you how different case studies can look depending on design, detail, results, and goals.

The Shopify case study by HubSpot demonstrates how a narrative can be woven from a company’s journey. When Loren Padelford became head of sales, he immediately identified weak spots in Shopify’s sales cycle, so he decided to adopt HubSpot.

This case study highlights the ways in which Shopify used HubSpot’s email plugin to save time and improve communication flow. There’s a quote from Padelford in the case study, which can add even more impact in terms of building trust among leads.

Here, we have a fairly vague result. The company — specifically Padelford — claims to have achieved great success with HubSpot’s tools, but there aren’t any concrete numbers to back that up.

There’s nothing wrong with this approach, though, as long as your customer or client can offer a raving quote.

Ecommerce marketing case studies can become extremely valuable. In this case, Bit.ly used a more traditional template for a marketing case study. The PDF document includes several sections that take you through the process of how Vissla improved its omnichannel marketing with Bit.ly.

The results were that Vissla was able to visualize and centralize data in one place. They gained greater control over their social media marketing, which resulted in faster and better improvements in the content they shared.

There’s also a quote from Vissla’s media marketing manager, Keegan Fong: “Bitly Campaigns offers us a whole new way to look at our marketing channels. By giving us an easy-to-use dashboard that instantly displays the results of our multichannel promotions, we can see what kinds of content work on what channel, which channels we should be investing in the most, and what we need to do to optimize our content.” [ For Social: @vissla ]

3. Viperchill

There’s a great marketing case study from Viperchill that you’ll want to check out. It’s a quick, fun read that explains how the author created a squeeze page that generated more than 700 leads and results in a conversion rate of 64 percent.

Notice that he used hard numbers. Sometimes, it’s impossible to boil results down to a figure or percentage, but if you can, do so. People comprehend real numbers faster than lengthy text explanations.

4. MarketingSherpa

This MarketingSherpa case study is super detailed and describes the process by which MarketingSherpa helped a natural foods company boost revenue by 18 percent with a site redesign. You see the entire project from start to finish.

You’ll notice that there are lots of visuals. Since this marketing case study focused on design, visuals were imperative. Let your business and its niche guide the way in which you construct your case study.

How to Create a Case Study Marketing Strategy That Converts

Now that you’ve looked through a few case studies, how do you create a marketing case study of your own?

It starts with a case study marketing strategy that’s designed to convert leads. You don’t want to choose just any project. It should be geared toward other businesses or customers who might benefit from your business.

Let’s take it step by step.

1. Choose a success story that is closely related to your potential customer

You might notice that many companies publish numerous marketing case studies. There’s a reason for that.

Each case study targets a different segment of the company’s target audience. Let’s say that you sell shoes, purses, and hats. A case study about shoes won’t interest someone who’s shopping for hats.

You can either choose a project that has already concluded or one that is starting or underway. It’s always best to start at the beginning, but if you’re anxious, you can take the reverse-engineering route.

Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert.

2. Identify the key points of the case study and use storytelling

Decide what parts of the case study you want to highlight. These details will likely appear in the marketing case study’s headline as well as throughout the rest of the text.

For instance, if you helped a customer boost revenue by 200 percent, that’s a highly relevant detail. You’ll want to spotlight it in the headline and several times in the content so you keep it fresh in readers’ minds.

You might have several key points. Think about the struggles your customer was facing before you stepped in, how you approached the solution, and why alternatives weren’t working. When you can provide numbers, do so.

Once you’ve identified those key points, start weaving them into a narrative. Make it exciting! Add sensory details, frustration points, and colorful anecdotes.

A marketing case study shouldn’t sound dry. It needs to engage the reader so he or she keeps going until the end.

If possible, intersperse the copy with images. Make them relevant and easy to see on the screen. Let the images help supplement the story you’ve woven.

3. Highlight the great results

As mentioned above, results are paramount. If you can express them in numeric form, so much the better.

Consider creating a custom graphic to serve as the featured image on your post. That way, people can share the image on social. Add the amazing result to the text on the image to entice people to click.

The point here is to capture attention. If people are willing to pay attention to you, then you’ve won the first part of the battle. As long as you maintain that attention, you have a good chance of converting the lead.

4. Explore different types of design

Design can prove fundamental to a marketing case study’s success. If you’re publishing it as a blog post, break it up with H2s, H3s, and H4s to guide the reader through the story. Add images and leading lines to keep the visitor engaged.

Remember that color matters. Consider using colors for text and images that correlate with your customers’ color scheme or with your own site’s palette.

5. Ask for feedback! What does your potential customer want to learn?

Don’t let the conversation stop at the end of your marketing case study. Open up the forum for more insights.

Invite readers to ask you direct questions about your business, products, services, or methods. Not only that, but respond to those comments. Take each one as a gift.

These comments might tell you what type of case study you should create next or allow you to cement a conversion by answering objections or questions.

Marketing case studies can improve your conversion rate , but you have to put in the time and effort. Yes, a polished case study requires work, but if you can secure sales from its publication, why wouldn’t you give it your full attention?

Remember that trust matters when it comes to converting leads into customers . If you don’t have trust, you’ll lose your leads to your competitors.

A great marketing case study demonstrates your track record. It builds a case for leads to use your products or services over someone else’s.

What are you waiting for? Start creating your first marketing case study now.

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Digital Marketing Case Studies

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Digital Marketing Case Studies: Success Stories & Strategies

Digital marketing case studies provide valuable insights into the success or failure of specific marketing campaigns or strategies, examining real-life marketing scenarios. They focus on products, services, brands, or organizations, offering in-depth examinations to inspire and inform other businesses.

These case studies analyze the effectiveness of various digital marketing techniques, such as content marketing, social media marketing, SEO, and more. By reading these studies, marketers can gain new ideas, strategies, and inspiration to improve their own digital marketing efforts.

Here are some examples of successful digital marketing case studies that showcase the results achieved by businesses like Lays, Burger King, Zomato, Nikon, Inkbox, Airbnb, and Spearmint Love.

Table of Contents

Introduction To Digital Marketing Case Studies

Explore real-life success stories and strategies in the field of digital marketing with our comprehensive collection of case studies. Gain valuable insights into the approaches that have brought amazing results for businesses, brands, and organizations. From content marketing to social media and SEO, our case studies cover a wide range of topics to inspire and inform your own digital marketing efforts.

What Are Case Studies In Digital Marketing?

• Case studies in digital marketing are in-depth examinations of specific marketing campaigns or strategies.
• They provide valuable insights into the success or failure of these approaches.
• Case studies focus on real-life marketing scenarios, often centered around a specific product, service, brand, or organization.

Importance Of Case Studies In Digital Marketing:

• Case studies serve as valuable learning tools for marketers, providing real-world examples of successful strategies and tactics.
• They showcase the effectiveness of different digital marketing techniques and help marketers understand their potential impact.
• By analyzing case studies, marketers can gain insights into the best practices, trends, and strategies in the industry.
• Case studies also help marketers understand their target audience better by examining successful campaigns and their impact on specific demographics or markets.
• They offer inspiration and creative ideas for future marketing initiatives, allowing marketers to think outside the box and experiment with new strategies.

Case Study 1:

Case Study 1: Digital marketing case study that explores the success and strategies of a specific marketing campaign or approach. Based in Austin, Texas, this case study provides valuable insights into the world of digital marketing.

Austin, Texas based company embarked on a digital marketing journey to boost their online visibility and drive growth. Let’s dive into the details of their experience and the strategies they implemented.

Overview Of The Company And Their Digital Marketing Goals

• [Company Name] is a tech startup specializing in software development and IT solutions.
• Their digital marketing goals were to increase brand awareness, generate leads, and ultimately boost sales.

Challenges Faced By The Company

The company faced several challenges that hindered their digital marketing efforts:

• Limited brand visibility in a highly competitive industry.
• Lack of organic traffic and low search engine rankings.
• Difficulties in capturing and nurturing leads effectively.
• Inadequate social media presence and engagement.

Digital Marketing Strategies Implemented

[Company Name] employed a range of strategies to overcome these challenges:

• Search Engine Optimization (SEO): They conducted thorough keyword research and optimized their website’s content, meta tags, and URLs for better search engine rankings.
• Content Marketing: They created high-quality, informative, and engaging blog posts, articles, and whitepapers to attract and engage their target audience.
• Social Media Marketing: They developed a strong presence on major platforms and regularly shared relevant content, interacted with followers, and ran targeted ad campaigns.
• Email Marketing: They implemented personalized and segmented email campaigns to nurture leads and drive conversions.
• Influencer Marketing: They collaborated with industry influencers and thought leaders to amplify their reach and credibility.

Results And Impact On The Company’S Growth

The digital marketing strategies implemented by [Company Name] yielded impressive results:

• Significant increase in website traffic and organic search rankings.
• Higher brand visibility and recognition in the industry.
• Increased engagement and followers on social media platforms.
• Improved lead generation and conversion rates.
• Boost in sales and revenue.

Overall, the digital marketing efforts helped [Company Name] achieve their goals of increasing brand awareness, generating quality leads, and driving growth within their industry. By implementing a comprehensive and tailored digital marketing strategy, the company successfully positioned itself as a key player and experienced notable business growth.

Case Study 2: [Company Name]

Case Study 2 showcases [Company Name]’s successful digital marketing campaign. This case study delves into the strategies and tactics employed by the company, providing valuable insights into their achievements. Based in Austin, Texas, [Company Name] exemplifies the power of digital marketing in today’s business landscape.

Udies provides valuable insights into successful strategies and innovative approaches. In this blog post, we will explore , delving into their digital marketing goals, the challenges they faced, the strategies they implemented, and the results and impact on their growth.

So, let’s dive right in!

• [Company Name] is a leading company in their industry, based in Austin, Texas.
• Their digital marketing goals were to increase brand visibility, drive targeted traffic to their website, and ultimately boost conversion rates.
• Limited online presence: [Company Name] struggled with low visibility in search engine results and lacked a strong online presence.
• Fierce competition: The industry was saturated with competitors, making it difficult for [Company Name] to stand out and attract their target audience.
• Ineffective marketing strategies: The company had previously tried various digital marketing tactics but did not see significant results.
• Search engine optimization (SEO): [Company Name] invested in optimizing their website and content to improve search engine rankings and attract organic traffic.
• Pay-per-click (PPC) advertising: The company created targeted PPC campaigns to drive immediate traffic to their website and increase lead generation.
• Content marketing: [Company Name] developed high-quality, informative content that resonated with their target audience and positioned them as industry experts.
• Social media marketing: The company leveraged social media platforms to engage with their audience, increase brand awareness, and gain a loyal following.
• Influencer collaborations: [Company Name] partnered with industry influencers to promote their products/services and reach a wider audience.
• Increased website traffic: Through effective SEO and PPC strategies, [Company Name] experienced a significant increase in website traffic, resulting in more potential customers discovering their brand.
• Improved search engine rankings: The company’s optimized website and content led to higher search engine rankings, making it easier for their target audience to find them.
• Higher conversion rates: By implementing targeted PPC campaigns, [Company Name] saw an improvement in their conversion rates, resulting in more leads and sales.
• Enhanced brand visibility: The combination of content marketing, social media engagement, and influencer collaborations helped [Company Name] increase their brand visibility and strengthen their online presence.
• Revenue growth: The successful implementation of digital marketing strategies had a positive impact on [Company Name]’s bottom line, leading to significant revenue growth.

Through their proactive approach and strategic implementation of digital marketing tactics, [Company Name] was able to overcome their challenges and achieve remarkable results. This case study serves as an inspiration for businesses looking to enhance their digital marketing efforts and drive growth.

Case Study 3: [Company Name]

Case Study 3: [Company Name] showcases successful digital marketing strategies implemented by a company in Austin, Texas. Explore real-life scenarios, products, services, and brands to gain valuable insights into digital marketing success. Discover how companies utilize digital marketing to achieve amazing results.

Udies can provide valuable insights into successful strategies and tactics implemented by companies. In this section, we will dive into Case Study 3, focusing on [Company Name]. We will explore the company’s digital marketing goals, challenges faced, strategies implemented, and the results and impact on the company’s growth.

Overview Of The Company And Their Digital Marketing Goals:

• [Company Name] is a leading company in the [industry], based in [location].
• Their main digital marketing goal was to increase brand awareness and drive qualified traffic to their website.
• They aimed to enhance customer engagement and generate quality leads to boost sales.

Challenges Faced By The Company:

• Limited online presence: [Company Name] struggled with establishing a strong online presence, which hindered their reach to potential customers.
• Low website traffic: The company faced challenges in driving traffic to their website, resulting in lower visibility and missed opportunities.
• Ineffective lead generation: [Company Name] struggled to generate quality leads, impacting their sales pipeline and revenue growth.

Digital Marketing Strategies Implemented:

• Content marketing: [Company Name] focused on creating high-quality and informative content that resonated with their target audience. This included blog posts, articles, and videos related to their industry.
• Search engine optimization (SEO): The company optimized their website to improve its visibility in search engine results. They conducted keyword research, optimized on-page elements, and improved website speed and user experience.
• Social media marketing: [Company Name] leveraged popular social media platforms to engage with their target audience. They provided valuable content, interacted with followers, and ran targeted advertising campaigns.
• Email marketing: The company implemented an email marketing strategy to nurture leads and drive customer engagement. They sent personalized and relevant emails to their subscribers, conveying valuable information and promotions.

Results And Impact On The Company’S Growth:

• Increased brand awareness: Through the successful implementation of their digital marketing strategies, [Company Name] experienced significant growth in brand visibility and recognition.
• Improved website traffic: The company witnessed a substantial increase in website traffic, resulting in a wider reach and more opportunities for conversions.
• Enhanced lead generation: [Company Name] successfully generated quality leads through their digital marketing efforts, leading to a more robust sales pipeline and increased revenue.
• Stronger customer engagement: The company’s digital marketing strategies resulted in enhanced customer engagement, fostering stronger relationships and loyalty.
• Overall business growth: With the positive impact of their digital marketing efforts, [Company Name] achieved significant business growth, establishing themselves as a key player in the industry.

By analyzing Case Study 3 and the digital marketing strategies implemented by [Company Name], we can gain valuable insights into effective approaches to enhance brand visibility, drive website traffic, generate leads, and achieve business growth.

Key Takeaways From The Case Studies

Discover the key takeaways from these compelling digital marketing case studies that showcase the successes and failures of various marketing campaigns and strategies. Gain valuable insights into the approaches that worked and learn from real-life marketing scenarios to enhance your own digital marketing efforts.

A great way to gain insights into successful strategies and tactics that can be applied to your own business. By examining real-life marketing scenarios, you can learn valuable lessons and discover the common elements that contribute to a successful digital marketing campaign.

In this section, I will highlight the key takeaways from the case studies, focusing on the common elements of successful campaigns, strategies and tactics that can be applied to other businesses, and the lessons learned from the case studies.

Common Elements Of Successful Digital Marketing Campaigns:

• Clear goals and objectives: Successful campaigns start with a clear understanding of what they aim to achieve. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having specific goals helps guide the entire campaign.
• Target audience research: Understanding your target audience is essential for creating effective marketing campaigns. By conducting thorough research, including demographic and psychographic analysis, you can create tailored messages that resonate with your audience.
• Data-driven approach: Successful campaigns rely on data to make informed decisions. By analyzing metrics such as website traffic, conversion rates, and engagement levels, marketers can optimize their strategies to deliver better results.
• Compelling and relevant content: High-quality content plays a crucial role in attracting and engaging your target audience. Whether it’s blog posts, videos, or social media content, creating content that is valuable, informative, and relevant to your audience’s interests is key.
• Integrated marketing channels: Successful campaigns leverage a mix of marketing channels to reach their target audience. From social media platforms to email marketing and search engine optimization (SEO), integrating multiple channels allows for increased reach and better engagement.

Strategies And Tactics That Can Be Applied To Other Businesses:

• Personalization: Tailoring your marketing messages to individual customers can greatly improve their effectiveness. By collecting and utilizing customer data, you can create personalized experiences that cater to their specific needs and preferences.
• Influencer marketing: Collaborating with influencers in your industry can help amplify your brand’s reach and credibility. By partnering with influencers who have a relevant and engaged audience, you can tap into their networks and gain exposure to new potential customers.
• Retargeting: Retargeting is a strategy that involves serving ads to users who have previously interacted with your brand. By keeping your brand top-of-mind, retargeting campaigns can help increase conversions and drive repeat engagement.
• Social media advertising: Social media platforms offer powerful advertising capabilities that can help businesses reach their target audience. By utilizing features such as detailed targeting and remarketing, businesses can effectively promote their products or services to the right people at the right time.

Lessons Learned From The Case Studies:

• Flexibility and adaptation: Successful digital marketing campaigns require the ability to adapt to changing market conditions and consumer preferences. By monitoring and analyzing campaign performance, marketers can make adjustments and optimize their strategies for better results.
• Testing and experimentation: Trying out different strategies and tactics is essential for finding what works best for your business. A/B testing, for example, allows marketers to compare the performance of different variations and make data-driven decisions.
• Continuous learning and improvement: The digital marketing landscape is constantly evolving, so staying updated with industry trends and best practices is crucial. By embracing a culture of learning and continuous improvement, businesses can stay ahead of the competition and drive better results with their marketing efforts.

These key takeaways from digital marketing case studies highlight the common elements of successful campaigns, strategies and tactics that can be applied to other businesses, and the valuable lessons learned from real-life marketing scenarios. By applying these insights to your own digital marketing efforts, you can increase your chances of achieving success and driving meaningful results.

Credit: unisquareconcepts.com

Frequently Asked Questions For Digital Marketing Case Studies

Case studies in digital marketing are in-depth examinations of specific marketing campaigns or strategies, providing insights into their success or failure. They focus on real-life marketing scenarios, typically centered around a product, service, brand, or organization.

How To Solve Digital Marketing Case Study?

To solve a digital marketing case study, follow these steps: 1. Start with a compelling title and include the client’s name. 2. Write short subtitles that mention the product or service used to overcome the problem. 3. Read effective digital marketing case studies for inspiration.

4. Analyze in-depth studies of innovative brands’ strategies. 5. Calculate ROI and collect data on revenue and success. 6. Browse the best digital marketing case studies for more examples. Remember, a digital marketing case study examines a specific campaign or strategy to provide valuable insights into its success or failure.

What Are The 3 C’S Of Digital Marketing?

The 3 C’s of digital marketing are Content, Customers, and Conversion.

What Are The 7 C’S Of Digital Marketing?

The 7 C’s of digital marketing are: Content, Context, Channels, Communication, Conversion, Customer, and Consistency.

Digital marketing case studies provide valuable insights into successful marketing campaigns and strategies. They offer real-life examples of how businesses have overcome challenges and achieved impressive results. By reading these case studies, marketers can gain inspiration and ideas for their own strategies.

Case studies focus on specific products, services, brands, or organizations, allowing marketers to delve into the details of what worked and what didn’t. These in-depth examinations help marketers understand the factors that contributed to success or failure, providing them with valuable learnings for future campaigns.

By analyzing data and metrics, case studies offer evidence-backed insights that can inform marketing decisions. Whether it’s social media marketing, content marketing, SEO, or email marketing, case studies cover a wide range of digital marketing strategies. By studying these success stories, marketers can refine their own strategies and drive better results for their businesses.

So, dive into the world of digital marketing case studies and unlock the secrets to success!

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Jamsed, the driving force behind jamsedblog.com, is a digital marketing expert specializing in social media, marketing tools, and web hosting. With years of experience, Jamsed crafts insightful content for marketers and entrepreneurs. Their knack for simplifying complex concepts sets them apart, making digital marketing accessible to all. He actively engages in industry networking and collaboration, staying at the forefront of emerging trends.

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5 Case Studies of Successful Digital Marketing Campaigns

Hold onto your hats, marketers!

Did you know digital marketing spending is set to explode, reaching a mind-boggling $ 786 billion by 2026 ? And with social media ad spend hitting over $70 billion in the US alone , there’s no denying the power of a killer online campaign.

But here’s the thing: it’s not just about throwing money at ads. Successful campaigns in 2024 are a strategic dance – they blend social media with a whole symphony of channels for a knockout customer experience.

Think of it like this: Personalizing your message? That’s the move that turns casual shoppers into loyal fans.

Ready to see how top brands are doing a successful digital marketing campaign? I’m dissecting 5 real-world campaigns that nailed this formula and reaped the rewards. Get ready for digital marketing strategies – inspiration and a blueprint for your own marketing success await.

• Beyond the Love Fest: Slack's Winning Formula

Ideas to Adapt This Digital Advertising Strategy

Tips to steal for your business, ideas for your business, lessons for your business, case study #1. slack.

Slack’s meteoric rise in the competitive business communication space can be largely attributed to their genius understanding of a simple concept: customers love to talk about products they adore. Here’s how they turned this digital marketing campaign into marketing gold:

• The “Wall of Love” Campaign: This brilliant tactic involved a dedicated Twitter account (@SlackLoveTweets) that amplified positive user testimonials. This effortless social proof machine did wonders for brand reputation and encouraged even more glowing commentary.
• Easy Sharing = Participation: Using X (formerly Twitter), a platform already beloved by users, removed any participation hurdles.
• Feedback Loop: Praise wasn’t just for show – the team used those rave reviews to refine their product and deliver what users really needed.
• The Power of Visuals: Tweets with included images got more traction and showcased how Slack integrates into people’s work lives.

Beyond the Love Fest: Slack’s Winning Formula

Slack’s success goes beyond a single campaign. Here’s why they continue to compete with giants like Microsoft Teams:

• Relentless Focus on User Experience: From its inception, Slack was built with the user in mind. Easy setup, intuitive design…it removes the tech friction that bogs down other platforms.
• Real-Time = Real Connection: In a world demanding instant communication, Slack delivers. This keeps teams on the same page and fosters a sense of camaraderie.
• Customizable and Integrations-Friendly: Slack’s open approach lets it play nicely with countless other tools, creating a tailored work hub. This flexibility is invaluable to businesses.

The Bottom Line: Slack proved that listening to customers and showing that they matter is the recipe for building not just a loyal user base, but passionate brand advocates.

Want to implement aspects of this for your own business? Here are some ideas:

• Run a testimonial campaign: It doesn’t need to be as fancy as “The Wall of Love.” A simple social media hashtag or even a dedicated landing page can get people talking.
• Turn glowing testimonials into visuals: Tweets, infographics…make that praise eye-catching.
• Pay attention to even the smallest bits of feedback. That’s where your next big feature idea might be hiding.

Case Study #2. UNIQLO

UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born:

• The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes. This gamified the promotion, making it fun.
• The Reward: Codes unlocked either free t-shirts (who doesn’t love free stuff?) or tempting e-commerce discounts. Plus, a gentle push toward signing up for the newsletter for future deals.
• The Viral Touch: The experience was shareable on social media, letting satisfied customers spread the word and get their friends involved.

Why This Was Marketing Magic

• The Power of “Free”: Giveaways always pique interest, and those t-shirts were a brilliant way to get people to try the product.
• Bridging Online and Offline: The billboards drove people to the digital campaign, and the campaign funneled real-world shoppers into their online ecosystem.
• Beyond Just a Sale: While the initial goal was sales, UNIQLO also used this to build their email list, ensuring those new customers could be nurtured later.

The Impressive Results: 1.3 million video views, 25K new email subscribers, and a whopping 35K new customers speak for themselves.

• Gamifying the experience: Can you add a code-finding element, or a contest, to your campaigns?
• Freebies are your friend: It doesn’t have to be t-shirts; a free sample or exclusive content could work just as well.
• Think about the share factor: How can you encourage participants to organically spread the word?

Case Study #3. Airbnb

Airbnb understood that to stand out, they couldn’t just offer rooms – they had to sell the feeling of travel. Here’s how they did it:

“Made Possible By Hosts” Campaign: This heartwarming video used real guest photos and a nostalgic soundtrack to evoke that “remember that epic trip?” sensation. It subtly showcased great properties while focusing on the emotional benefits of those getaways. ( Watch Here )

“Belong Anywhere” Campaign: This was about ditching the cookie-cutter hotel experience and immersing yourself in a destination. Airbnb positioned itself as the key to local adventures, belonging, and transformation through travel. ( Watch Here )

Key Takeaways

• Video is KING: They invested in both short, shareable how-to videos and longer, emotionally impactful ones.
• UGC is Your Goldmine: User photos and stories provided powerful, free content while also building that vital trust factor.
• Sentiment Sells: Airbnb didn’t bog down ads with facts; they used music, imagery, and storytelling to tap into that wanderlust in viewers.

The Success: These campaigns weren’t just pretty to look at; those 17M views for “Made Possible by Hosts” and the global reach of “Belong Anywhere” translated into real bookings.

Why It Matters: Airbnb disrupted an entire industry by understanding that:

• Experience Matters More Than Specs: They sell adventures, memories, and that feeling of connection, not just a place to crash.
• Authenticity Wins: User-generated content is relatable and trustworthy, which is key in the travel industry.
• Don’t just show the product, show the FEELING: How will your product or service transform a customer’s life?
• Run Contests for UGC: Get those customer photos rolling in. Offer a prize for the most “adventurous” or “heartwarming” shot.
• Showcase Your Brand Personality: Was Airbnb’s tone all serious? Nope. They were fun, sentimental, and a little cheeky, which fit their brand image.

Could You Partner with Airbnb? This case study also begs the question: for businesses in the travel or hospitality space, an Airbnb collaboration could be marketing magic.

Case Study #4. Lyft

Lyft realized they already had a killer product – their challenge was getting MORE people to try it. Enter the power of referrals:

• The Hook: Simple referral codes were sharable via the app, email, or even text. This made it a snap for riders to spread the word.
• The Reward: Free or discounted rides. This wasn’t a measly $5 off; it was significant enough to make riders really want to tell their friends.
• The Viral Loop: Refer a friend, get a discount. Friend uses Lyft, they get a discount…you see where this is going.

Why This Was Smart

• Low-Cost, High-Yield: Traditional advertising is pricey. Referrals are fueled by happy customers, which is way cheaper.
• The Trust Factor: People trust recommendations from people they know infinitely more than some billboard.
• Scalability: This successful digital marketing strategy grows with their user base – the more satisfied riders, the more potential advocates.

The Bottom Line: Lyft didn’t just make a clever campaign; they built a referral system into the core of their app, ensuring growth wouldn’t be a one-time thing.

• What’s Your Incentive?: Freebies, discounts, exclusive content – what will actually make your customers want to share?
• Make It EASY: Don’t make them jump through hoops. One-click sharing options are essential.
• Track and Reward: Who are your top referrers? They deserve some extra love (maybe even a tiered rewards program).

Case Study #5. Sephora

Sephora understood a key weakness of e-commerce: you can’t try on a lipstick through a screen. That’s why they went all-in on innovative tech:

• The App as a Virtual Dressing Room: AI and AR are game-changers. Their app lets customers try on makeup from anywhere, boosting confidence in online purchases.
• Closing the Loop: Smart, eh? The app connects right to their e-store; a few taps and that virtual lipstick is in your real-world cart.
• Personalized to the Max: Using shopper data, the app tailors the experience, offering tailored recommendations that increase the chance of buying.

Why This Isn’t Just Cool, It’s Genius

• Overcoming Obstacles: They addressed a key pain point of buying cosmetics online. Less hesitation = more sales.
• Omnichannel FTW: They don’t just exist online; there’s an in-store connection too. That app? It helps you there as well.
• It’s about the EXPERIENCE: Sephora knows beauty is fun, and their digital strategy reflects that with virtual try-ons, quizzes, etc.
• Solve a problem: Don’t just add tech for the sake of it. Find a pain point in your customer journey and see if there’s a tech solution.
• The “Experience” Factor: Can you add interactive elements, gamification, or a personalized touch to your digital presence?
• Data Is Your Friend: If you’re collecting it, USE it. Tailored offers, recommendations…these keep customers coming back for more.

Final Thought on These Successful Digital Marketing Campaigns

These case studies showcase the importance of being adaptable, customer-focused, and not afraid to try new things. The digital marketing landscape is constantly evolving, but by understanding the core principles of what makes people tick, your business can craft truly impactful online marketing campaigns.

The Power of Emotion & Experience

• Best marketing campaigns aren’t just about features; they tap into feelings . Airbnb evokes the thrill of travel, Slack reminds us of the joy of smooth team communication, and Sephora makes buying makeup playful.
• Ask yourself: What does my product/service let customers feel and how can my content marketing capture that?

User-Generated Content is Marketing Gold

• The campaign featured like Slack’s “Wall of Love” and Airbnb’s focus on guest photos prove that real-world stories beat slick ads every time.
• This builds trust and provides endless free content.
• How to get started? Contests, easy-to-use “review” features on your site, and incentivizing social media platforms’ shares.

Omnichannel is the Future

• Both Sephora and UNIQLO masterfully blurred the lines between online and offline experiences.
• The target audience wants to engage with brands on their terms . Be present on social, have a mobile-friendly site, and if possible, find ways to integrate the in-store experience.

Word-of-Mouth Still Reigns Supreme

• Lyft’s referral program is a reminder that happy customers are your best salespeople.
• Don’t focus solely on gaining new customers; ensure your current ones feel so valued they can’t help but spread the word.
• Tips: Loyalty programs, excellent customer service that goes the extra mile, referral incentives

Tech is Your Tool, Not Your Master

• Sephora’s AI and AR try-ons are impressive, but the core goal is solving a problem for customers.
• Avoid using tech just to be trendy. Focus on how it can truly enhance your customer’s journey.

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02 Apr 35 TOP MARKETING CASE STUDIES

In the dynamic world of marketing, success often hinges on innovation, creativity, and strategic thinking. While theories and concepts provide a foundation, it’s the real-world applications and success stories that truly inspire and inform marketers around the globe. Marketing case studies offer invaluable insights into the strategies, tactics, and campaigns that have propelled brands to new heights, showcasing the power of creativity, data-driven decision-making, and consumer-centric approaches.

From iconic brand revitalizations to groundbreaking digital campaigns, marketing case studies provide a window into the minds of industry leaders and innovators. These stories not only celebrate achievements but also offer valuable lessons and inspiration for marketers seeking to navigate the ever-evolving landscape of consumer behavior, technology, and competition.

In this comprehensive guide, we delve into 35 top marketing case studies from various industries and sectors. Each case study highlights the exceptional strategies, tactics, and executions that set them apart and contributed to their success. From timeless classics to modern-day triumphs, these case studies offer a roadmap for marketers looking to make their mark and drive results in an increasingly competitive marketplace.

Join us as we explore the stories behind some of the most iconic and influential marketing case studies of all time. From Coca-Cola’s innovative storytelling to Airbnb’s disruptive brand building, these case studies exemplify the ingenuity, adaptability, and creativity that define exceptional marketing in the 21st century.

Get ready to be inspired, informed, and empowered as we uncover the secrets behind the success of these 35 top marketing case studies. Whether you’re a seasoned marketer seeking fresh ideas or a budding enthusiast eager to learn, this journey promises to be enlightening and enriching. So, without further ado, let’s dive into the world of marketing excellence and discover what makes these case studies truly exceptional.

35 Top Marketing Case Studies and What Makes Them Exceptional

1. BEN & JERRY’S “PINT SLICE SOCIAL” MARKETING CASE STUDY

2. BLENDECT’S “WILL IT BLEND?” MARKETING CASE STUDY

3. RED BULL’s STRATOS JUMP MARKETING CASE STUDY

4. BUDWEISER’S “WHASSUP?” MARKETING CASE STUDY

5. OLD SPICE’S “THE MAN YOUR MAN COULD SMELL LIKE” MARKETING CASE STUDY

6. PEPSI: “IS PEPSI OK?” MARKETING CASE STUDY

7. APPLE’S “THINK DIFFERENT” MARKETING CASE STUDY

8. COCA COLA’S “SHARE A COKE” MARKETING CASE STUDY

9. NIKE’S “JUST DO IT” MARKETING CASE STUDY

10. APPLE’S “1984” MARKETING CASE STUDY

11. AXE’S “FIND YOUR MAGIC” MARKETING CASE STUDY

12. BURGER KING’S “RECLAIM THE FLAME” MARKETING CASE STUDY

13. GUINNESS’S “SURFER” MARKETING CASE STUDY

14. MCDONALD’S “I’M LOVIN’ IT” MARKETING CASE STUDY

15. AIRBNB’S “LIVE THERE” MARKETING CASE STUDY

16. LAY’S “DO US A FLAVOR” MARKETING CASE STUDY

17. AMAZON’S “AMAZON PRIME” MARKETING CASE STUDY

18. GOPRO’S “BE A HERO” MARKETING CASE STUDY

19. VOLVO TRUCKS’ “THE EPIC SPLIT” MARKETING CASE STUDY

20. DOVE’S “REAL BEAUTY SKETCHES” MARKETING CASE STUDY

21. SPOTIFY’S “WRAPPED” MARKETING CASE STUDY

22. ICELAND’S GROCERIES MARKETING CASE STUDY

23. HEALTH-ADE’S MARKETING CASE STUDY

24. ALWAYS’ “LIKE A GIRL” MARKETING CASE STUDY

25. COCA-COLA’S “SMALL WORLD MACHINES” MARKETING CASE STUDY

26. BURGER KING’S “WHOPPER DETOUR” MARKETING CASE STUDY

27. AMAZON’S PRIME DAY MARKETING CASE STUDY

28. MCDONALD’S “OUR FOOD, YOUR QUESTIONS” MARKETING CASE STUDY

29. AIRBNB’S “EXPERIENCES” LAUNCH MARKETING CASE STUDY

30. PIZZA HUT’S “HUT REWARDS” LOYALTY PROGRAM MARKETING CASE STUDY

31. BMW’S “THE ULTIMATE DRIVING MACHINE” MARKETING CASE STUDY

32. THE MOST INTEREST MAN IN THE WORLD MARKETING CASE STUDY

33. APPLE’S “GET A MAC” MARKETING CASE STUDY

34. PROCTER AND GAMBLE’S “THANK YOU, MOM” MARKETING CASE STUDY

35. METRO TRAINS “DUMB WAYS TO DIE” MARKETING CASE STUDY

What is a Marketing Case Study?

A marketing case study is a detailed examination of a specific marketing strategy, campaign, or initiative that showcases its implementation, outcomes, and impact on business objectives. It typically includes a comprehensive analysis of the target audience, market conditions, competitive landscape, marketing tactics used, and the results achieved.

In a marketing case study, key components often include the background information to set the context, such as the company’s industry, size, and goals; the challenges or opportunities that led to the marketing initiative; the strategy or approach employed, including the marketing channels, messaging, and creative elements; the execution and implementation phase; and the measurable outcomes, such as increased sales, brand awareness, customer engagement, or other relevant metrics. Additionally, a well-crafted marketing case study may also highlight lessons learned, best practices, and recommendations for future marketing efforts based on the experience and results of the case study.

What Does a Marketing Case Study Consist of?

A marketing case study typically consists of several key elements that provide a comprehensive view of a marketing initiative’s success or failure.

Firstly, it includes a detailed description of the company or brand involved, including its industry, target market, and business objectives. This sets the context for the marketing campaign or strategy being studied.

Secondly, the case study outlines the specific marketing challenge or opportunity that prompted the initiative. This could be anything from entering a new market segment to revamping an existing product’s branding. Understanding the initial problem or goal helps readers grasp the significance of the marketing efforts undertaken.

Thirdly, the case study delves into the strategy and tactics employed to address the challenge or opportunity. This includes details such as the chosen marketing channels (e.g., digital, traditional, social media), messaging, creative assets, budget allocation, and timeline. The rationale behind these decisions and how they align with the company’s overall marketing strategy are typically discussed.

Additionally, a marketing case study often includes measurable outcomes and results. This can encompass various metrics such as increased sales, brand awareness, customer engagement, return on investment (ROI), and market share growth. Data-driven insights and analysis are crucial here, as they demonstrate the effectiveness and impact of the marketing efforts on achieving the stated objectives.

Lastly, a well-rounded marketing case study may also include lessons learned, challenges faced, and recommendations for future strategies based on the experiences and insights gained from the case study. This adds depth and practical value to the document, making it not just a retrospective analysis but also a learning tool for marketers and businesses looking to optimize their marketing efforts.

35 Top Marketing Case Studies

1. ben & jerry’s “pint slice social” campaign.

Ben & Jerry’s, a beloved ice cream brand known for its quirky flavors and social activism, aimed to engage its audience and drive sales of its new product, the Pint Slice, through a creative and interactive marketing campaign.

Ben & Jerry’s launched the “Pint Slice Social” campaign marketing case study, which combined social media engagement with real-world activations to generate excitement and buzz around its new product. The campaign aimed to leverage user-generated content and encourage consumers to share their experiences with the Pint Slice on social media platforms.

The “Pint Slice Social” campaign featured a series of experiential events held in various cities, where consumers could sample the new product and participate in fun activities like photo booths and ice cream-themed games. Ben & Jerry’s also encouraged consumers to share their experiences on social media using the hashtag #PintSliceSocial for a chance to win prizes and be featured on the brand’s official channels.

The marketing case study interactive and experiential elements helped Ben & Jerry’s connect with its audience on a deeper level, fostering brand loyalty and driving repeat purchases. The numbers speak for themselves: 

• 100% sample redemption
• 220% increase in customer traction when compared to existing campaigns
• 68% conversion rate

What Makes it Exceptional:

Ben & Jerry’s “Pint Slice Social” campaign marketing case study is exceptional for its combination of real-world activations and social media engagement, which effectively bridged the gap between online and offline experiences. By creating opportunities for consumers to interact with the brand in person and share their experiences online, Ben & Jerry’s successfully amplified its message and generated excitement around its new product. 

The PR campaign’s focus on user-generated content and community participation reinforced Ben & Jerry’s brand values of fun, inclusivity, and social activism, making it a standout example of effective marketing in the ice cream industry.

2. Blendtec’s “Will It Blend?” Campaign

Blendtec’s “Will It Blend?” campaign marketing case study emerged as a groundbreaking marketing phenomenon, showcasing the extraordinary power and durability of Blendtec blenders through a series of captivating videos. The campaign’s premise was simple yet ingenious: Blendtec founder Tom Dickson demonstrated the blender’s capabilities by blending unconventional items, ranging from iPhones to golf balls, in a series of entertaining videos.

The campaign’s impact was nothing short of extraordinary. Blendtec’s “Will It Blend?” videos quickly captured the attention of online audiences, garnering millions of views on platforms like YouTube. In fact, the videos became a viral sensation, catapulting Blendtec to internet stardom and earning them the accolade of the 33rd most-viewed series ever on YouTube.

But the success of the campaign wasn’t just limited to online views. The “Will It Blend?” videos had a tangible impact on Blendtec’s bottom line. Sales of the company’s high-end consumer blenders skyrocketed, with figures soaring by an astonishing 500% in 2008 alone. The campaign’s blend of humor, creativity, and product demonstration resonated with consumers, driving both brand awareness and sales.

Blendtec’s “Will It Blend?” marketing case study stands out as a shining example of effective content marketing and brand storytelling. By showcasing the blender’s capabilities in a fun and unconventional way, Blendtec created engaging content that captured the attention of consumers and earned widespread recognition.

Blendtec’s initial “Will It Blend?” videos soared to become the 33rd most-watched series in YouTube history, contributing to a remarkable surge in sales of the company’s $399 premium home blender, with figures skyrocketing by 500% in 2008.

Moreover, the campaign demonstrated the power of viral marketing and user-generated content. The “Will It Blend?” videos sparked conversations and sharing across social media platforms, amplifying Blendtec’s reach and attracting new customers to the brand.

3. Red Bull’s Stratos Jump Campaign

Red Bull’s Stratos Jump campaign marked a pivotal moment in extreme sports history, as Austrian skydiver Felix Baumgartner embarked on a death-defying mission to jump from the edge of space. The audacious stunt not only captivated the world but also propelled Red Bull into the stratosphere of brand recognition and solidified its reputation as a trailblazer in the realm of daring and innovation.

The campaign’s concept was as ambitious as it was awe-inspiring: Felix Baumgartner ascended to the edge of space in a helium balloon before free-falling back to Earth, breaking the sound barrier in the process. The entire event was meticulously planned and executed, with Red Bull leveraging cutting-edge technology and expert precision to ensure Baumgartner’s safety and success.

But the Stratos Jump campaign was more than just a publicity stunt; it was a masterful demonstration of brand storytelling and experiential marketing. By pushing the boundaries of human achievement and showcasing the spirit of adventure, Red Bull tapped into universal themes of courage, determination, and human potential, resonating deeply with audiences worldwide.

With an estimated total cost exceeding $30 million, the investment was worth it. Felix’s jump led to $500+ million in sales.

Red Bull’s Stratos Jump campaign stands out as a shining example of experiential marketing and brand storytelling at its finest. By orchestrating a monumental feat of human achievement and capturing it live for the world to see, Red Bull created an unforgettable moment that resonated with audiences on a visceral level.

4. B udweiser’s “Whassup?” Campaign

Budweiser’s iconic “Whassup?” campaign emerged as a cultural phenomenon in the late 1990s, capturing the essence of friendship, camaraderie, and everyday moments shared over a cold beer. The campaign, which featured a group of friends casually greeting each other with the now-famous phrase “Whassup?”, struck a chord with audiences worldwide and catapulted Budweiser to the forefront of pop culture.

At its core, the “Whassup?” campaign was a celebration of the simple joys of friendship and connection. The ads depicted relatable scenarios of friends catching up over the phone, at work, or while watching sports, punctuated by the exuberant and infectious “Whassup?” greeting. The campaign’s humor and authenticity resonated with viewers, making it an instant hit and spawning countless parodies and cultural references.

But what truly set the “Whassup?” campaign apart was its ability to transcend traditional advertising and become a cultural touchstone. The phrase “Whassup?” became a ubiquitous part of popular lexicon, with people of all ages and backgrounds adopting it as a playful greeting. From late-night talk shows to Hollywood movies, the campaign’s influence extended far beyond the realm of advertising, cementing Budweiser’s place in the zeitgeist.

The impact of the “Whassup?” campaign marketing case study on Budweiser’s brand cannot be overstated.

Budweiser unveiled the campaign in 1999, effectively ushering in what could be termed as the “Whassup Generation.” As a result, their sales surged by 2.4 million barrels, and it was approximated that “Whassup” garnered $20 million worth of complimentary publicity , gauged by the frequency of the phrase’s appearance in television news segments and print media articles.

Budweiser’s “Whassup?” campaign is exceptional for its ability to capture the spirit of a generation and become a cultural phenomenon. By embracing humor, authenticity, and the power of shared experiences, Budweiser created an advertising campaign that resonated with audiences on a deeply personal level.

5. Old Spice’s “The Man Your Man Could Smell Like” Campaign

Old Spice’s “The Man Your Man Could Smell Like” campaign revolutionized the world of men’s grooming products, captivating audiences with its humor, charm, and over-the-top masculinity. Launched in 2010, the campaign featured actor Isaiah Mustafa as the suave and confident “Old Spice Guy,” who effortlessly showcased the brand’s range of body washes and deodorants in a series of witty and memorable commercials.

At its core, the “The Man Your Man Could Smell Like” campaign was a masterclass in comedic storytelling and brand positioning. The ads humorously depicted Mustafa as the epitome of masculinity, effortlessly transitioning from one absurd scenario to the next while delivering clever and memorable lines. The campaign’s irreverent humor and tongue-in-cheek approach to advertising resonated with audiences of all ages, making it a viral sensation and earning it a permanent place in pop culture.

But the success of the “The Man Your Man Could Smell Like” campaign marketing case study extended beyond just laughs and entertainment. The campaign effectively repositioned Old Spice as a modern and relevant brand, shedding its outdated image and appealing to a new generation of consumers. By embracing humor and creativity, Old Spice differentiated itself from competitors and carved out a unique identity in the crowded men’s grooming market.

The objective was to boost body wash sales by 15%, but by May 2010, sales of Old Spice Red Zone Body Wash had surged by 60% compared to the previous year. By July 2010, sales had doubled.

Old Spice’s “The Man Your Man Could Smell Like” campaign stands out as a prime example of how humor and creativity can elevate a brand and resonate with consumers. By embracing absurdity and pushing the boundaries of traditional advertising, Old Spice created a campaign that captured the attention and imagination of audiences worldwide.

6. Pepsi: The “Is Pepsi OK?” Campaign

Pepsi’s “Is Pepsi OK?” campaign aimed to address the common question posed by consumers when offered a Pepsi instead of its rival, Coca-Cola. The campaign sought to reframe this question as a playful affirmation of Pepsi’s unique flavor and appeal.

The campaign featured a series of commercials and digital content showcasing celebrities and ordinary people confidently affirming that Pepsi is more than just “OK” – it’s delicious, refreshing, and the perfect choice for any occasion. The ads humorously acknowledged the perception that Pepsi may not always be the first choice but emphasized its undeniable taste and quality.

The impact of the “Is Pepsi OK?” campaign marketing case study on Pepsi’s brand image and sales was significant. The campaign helped shift consumer perceptions and generate buzz around the brand, driving increased sales and market share for Pepsi. By embracing humor and authenticity, Pepsi effectively engaged with its audience and reinforced its position as a leading beverage choice in the market.

Pepsi recorded a 4% sales increase in the weeks following the campaign, showcasing the efficacy of their marketing endeavors in converting brand perception into tangible outcomes in the market.

Pepsi’s “Is Pepsi OK?” campaign stands out for its clever approach to addressing a common consumer concern. By acknowledging the question head-on and turning it into a positive affirmation of the brand, Pepsi effectively repositioned itself as a confident and desirable choice for consumers.

Moreover, the campaign’s use of humor and relatable situations resonated with audiences, making it memorable and shareable. By creating content that people wanted to engage with and share with others, Pepsi was able to extend the reach and impact of the campaign beyond traditional advertising channels.

7. Apple’s “Think Different” Campaign

Apple, a pioneering technology company, aimed to differentiate itself in the competitive tech market and establish its brand identity as innovative and forward-thinking.

Apple’s strategy with the “Think Different” campaign was to celebrate creativity, individuality, and innovation. The campaign aimed to position Apple as a brand that valued unconventional thinking and challenged the status quo.

The “Think Different” campaign featured television commercials, print advertisements, and digital content that celebrated iconic figures who embodied the spirit of creativity and innovation, such as Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi. 

The “Think Different” campaign marketing case study helped redefine Apple’s brand identity and establish its reputation as a leader in innovation and design. The campaign resonated with consumers who valued creativity and originality, driving increased brand loyalty and preference for Apple products. Apple saw significant growth in sales and market share, solidifying its position as a top choice for consumers seeking cutting-edge technology and design.

iPods made up 21.6 percent of the global digital music player market in 2003, and sales accounted for nearly half of Apple’s $7.1 billion in first-quarter revenue in 2007. By 2010, Apple had sold over 297 million iPods and had a 70% market share, reconstructing the digital music player industry in the process.

Apple’s “Think Different” campaign is exceptional for its bold celebration of creativity and innovation. By honoring iconic figures who dared to think differently and make a difference, the campaign inspired consumers to see Apple as more than just a technology company but as a symbol of creativity, empowerment, and progress. The campaign’s powerful message and iconic imagery helped Apple establish a strong emotional connection with consumers, driving loyalty and affinity for the brand.

8. Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign revolutionized the beverage industry by personalizing its iconic soda bottles with popular names and phrases. The campaign aimed to create a deeper emotional connection with consumers and encourage them to share Coca-Cola with friends and family.

By featuring names like “John,” “Sarah,” and “Emily” on Coke bottles, Coca-Cola transformed the act of drinking soda into a personalized experience. Consumers were excited to find their own names or the names of loved ones on Coke bottles, making the product feel uniquely theirs and fostering a sense of belonging.

The “Share a Coke” campaign was launched through various channels, including television commercials, print advertisements, and digital content. Coca-Cola also encouraged consumers to share photos of themselves with personalized Coke bottles on social media using the hashtag #ShareACoke, sparking a wave of user-generated content and online conversations.

Coca-Cola saw increased sales as consumers sought out personalized Coke bottles, and the #ShareACoke hashtag trended on social media platforms, generating millions of impressions and interactions.

Coca-Cola’s “Share a Coke” campaign marketing case study is exceptional for its innovative approach to marketing and its ability to create a personal connection with consumers on a mass scale. By leveraging the power of personalization and social sharing, Coca-Cola transformed its product into a platform for self-expression and social connection.

The campaign also demonstrated Coca-Cola’s willingness to embrace new trends and technologies to engage with consumers. By integrating social media into its marketing strategy, Coca-Cola encouraged consumers to become active participants in the campaign, driving organic growth and word-of-mouth promotion.

This campaign drove dramatic increases in sales:

Volume (+11% versus previous year) Revenue (+11% versus previous year) Share (+1.6% versus previous year) Velocity (+10% versus previous year)

9. Nike’s “Just Do It” Campaign

Nike, a global leader in athletic footwear and apparel, aimed to reinvigorate its brand image and inspire a new generation of athletes to pursue their goals with passion and determination.

Nike’s strategy with the “Just Do It” campaign was to celebrate the spirit of determination, resilience, and perseverance embodied by athletes around the world. The campaign aimed to position Nike as a champion of athletic excellence and a catalyst for personal empowerment and achievement.

The “Just Do It” campaign was launched with a series of television commercials, print advertisements, and digital content featuring athletes from various sports and backgrounds overcoming obstacles and pushing their limits. The campaign emphasized the idea of taking action and embracing challenges with courage and determination, resonating with individuals seeking motivation and inspiration to pursue their dreams.

The “Just Do It” campaign became an iconic symbol of Nike’s brand ethos and a rallying cry for athletes and individuals striving for greatness. The campaign’s message of empowerment and perseverance resonated with consumers worldwide, driving increased brand awareness, loyalty, and sales for Nike. The “Just Do It” slogan became synonymous with Nike’s commitment to excellence and innovation, solidifying the brand’s position as a leader in the athletic industry.

Nike’s “Just Do It” campaign marketing case study is exceptional for its ability to tap into the universal human desire for achievement, empowerment, and self-expression. By celebrating the spirit of determination and resilience, the campaign inspired individuals to push their limits and pursue their goals fearlessly. The “Just Do It” slogan transcended marketing to become a cultural phenomenon, embodying Nike’s brand ethos and influencing popular culture for decades. Nike’s commitment to empowering athletes and individuals to reach their full potential has made the “Just Do It” campaign one of the most iconic and enduring advertising campaigns of all time.

This marketing initiative proved to be a pivotal moment for Nike, catapulting the company’s sales from $877 million to an impressive $9.2 billion. The campaign’s resounding success solidified Nike’s position as the premier brand in the global sportswear industry.

10. Apple’s “1984” Commercial

In 1984, Apple aimed to launch its revolutionary Macintosh computer with a groundbreaking advertisement that would challenge the status quo of the tech industry and establish Apple as a visionary brand.

Apple’s strategy with the “1984” commercial was to create a cinematic and thought-provoking advertisement that would generate buzz and intrigue surrounding the launch of the Macintosh.

The commercial aimed to position Apple as a company that defied convention and empowered individuals to think differently.

Directed by Ridley Scott, the “1984” commercial aired during the Super Bowl XVIII and depicted a dystopian future where conformity and uniformity were enforced by a Big Brother-like figure. A rebellious heroine, representing the spirit of individuality, hurled a sledgehammer at a giant screen, symbolizing the liberation brought by the Macintosh computer. The commercial concluded with the tagline, “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984’.”

The “1984” commercial generated significant buzz and became an instant cultural phenomenon. It captured the imagination of viewers and sparked conversations about the future of technology and the power of individual expression. The commercial effectively positioned Apple as an innovative and disruptive force in the tech industry, setting the stage for the successful launch of the Macintosh computer.

Fortunately, the advertisement proved to be a success, as it garnered attention from all the nearby cinemas and television stations. Within a span of 100 days, Apple managed to sell 72,000 computers.

Apple’s “1984” commercial marketing case study is exceptional for its boldness, creativity, and impact. By challenging the conventions of traditional advertising and delivering a powerful message of individual empowerment, the commercial captured the attention of audiences worldwide and solidified Apple’s reputation as a visionary brand.

The commercial’s cinematic quality, provocative imagery, and memorable tagline made it one of the most iconic and influential advertisements of all time, demonstrating Apple’s ability to harness the power of storytelling to connect with consumers on a deeper level.

11. Axe’s “Find Your Magic” Campaign

Axe, a leading men’s grooming brand, sought to evolve its brand image and messaging to resonate with modern consumers and challenge traditional notions of masculinity.

Axe’s strategy with the “Find Your Magic” campaign was to celebrate individuality, self-expression, and confidence, encouraging men to embrace their unique qualities and reject societal pressures to conform to traditional stereotypes of masculinity. The campaign ai

med to position Axe as a brand that empowers men to express themselves authentically and confidently.

The “Find Your Magic” campaign featured a series of advertisements and digital content showcasing a diverse range of men pursuing their passions, expressing their personalities, and defying stereotypes. The campaign celebrated moments of self-discovery, self-expression, and confidence, highlighting the idea that there is no one-size-fits-all definition of masculinity.

The campaign helped reposition Axe as a brand that celebrates diversity and empowers men to be true to themselves, driving brand loyalty and attracting new customers.

The team pointed to the 12% organic reach of the campaign as being crucial to its success.

The campaign accumulated over 39.3 million digital views and garnered four billion media impressions within the initial quarter of its launch. However, its most noteworthy impact was the initiation of a global discourse on masculinity, evident through 225,411 direct engagements with the film and over 12,000 comments across various platforms.

Coupled with a significant increase in overall positive sentiment towards Axe from 14.74% to 41.35%. Since its inception, consumers have undergone substantial reevaluation of the brand, as reflected in YouGov studies indicating a rise in purchase consideration among men in the US from 16% to 20%.

Axe’s “Find Your Magic” campaign marketing case study is exceptional for its bold reimagining of masculinity and its commitment to celebrating diversity and individuality. By challenging traditional stereotypes and promoting a message of inclusivity and self-confidence, Axe distinguished itself from competitors in the men’s grooming market. The campaign’s positive message resonated with consumers and helped strengthen Axe’s brand identity, positioning the brand as a champion of authenticity and self-expression.

12. Burger King’s “Reclaim the Flame” Campaign

Burger King’s “Reclaim the Flame” campaign ignited a fiery spirit of rebellion against its fast-food rival, McDonald’s. Launched as a bold marketing maneuver during the 2008 Beijing Olympics, the campaign sought to reclaim the iconic flame-grilled taste that set Burger King apart from its competitors.

The campaign centered around a series of provocative advertisements that directly challenged McDonald’s by emphasizing Burger King’s commitment to flame-grilling its burgers for superior taste and quality. Through witty slogans and visually striking imagery, Burger King positioned itself as the champion of authentic, flame-grilled flavor in the fast-food industry.

The impact of the “Reclaim the Flame” campaign was palpable, as it sparked a renewed interest in Burger King’s flame-grilled offerings and reignited consumer loyalty. The campaign’s bold messaging and innovative promotions resonated with audiences, driving increased foot traffic to Burger King restaurants and boosting sales of its signature flame-grilled burgers.

Consolidated comparable sales increased 10%, with system-wide sales up 15% year-over-year, and net restaurant growth was 4.2%.

The Burger King international business grew system-wide sales by 19%, adding more than $400 million of incremental sales year-over-year.

Burger King’s “Reclaim the Flame” campaign marketing case study stands out for its audacious approach to marketing and its unapologetic challenge to its biggest competitor. By leveraging bold messaging and provocative promotions, Burger King effectively positioned itself as the antithesis to McDonald’s, appealing to consumers who sought a more authentic and flavorful fast-food experience.

13. Guinness’s “Surfer” Advertisement

Guinness, an iconic Irish stout beer brand, aimed to reinvigorate its image and appeal to a younger demographic while staying true to its heritage and values.

Guinness launched the “Surfer” advertisement, a visually stunning and emotionally resonant commercial that showcased the brand’s commitment to quality, craftsmanship, and authenticity. The advertisement aimed to evoke a sense of awe and admiration while also conveying the message that Guinness is more than just a beer—it’s a symbol of strength, resilience, and the pursuit of excellence.

The “Surfer” advertisement featured breathtaking footage of waves crashing against a rocky coastline, interspersed with scenes of a lone surfer navigating the tumultuous waters with skill and determination. As the surfer reaches the shore and takes a sip of Guinness, the tagline “Good things come to those who wait” appears on the screen, reinforcing the brand’s message of patience, perseverance, and reward.

The commercial helped rejuvenate Guinness’s brand image and appeal to a younger audience while also resonating with existing fans of the brand. The advertisement’s message of patience and perseverance struck a chord with viewers, reinforcing Guinness’s reputation as a beer worth waiting for.

The ad led to a 12% uplift in Guinness’s sales. It was a commercial success, beating all its internal targets, helped by the launch of a new product at the same time – Guinness Extra Cold.

Guinness’s “Surfer” advertisement is exceptional for its ability to capture the essence of the brand’s heritage and values while also appealing to contemporary sensibilities. By celebrating the beauty of nature, the power of human determination, and the rewards of patience, the advertisement transcended traditional beer commercials and created a powerful emotional connection with viewers. The “Surfer” advertisement exemplifies Guinness’s commitment to quality, craftsmanship, and authenticity, reaffirming its status as one of the world’s most iconic beer brands.

14. McDonald’s “I’m Lovin’ It” Campaign

McDonald’s “I’m Lovin’ It” campaign epitomizes the fast-food giant’s ability to connect with consumers on a global scale through catchy slogans and memorable advertising. Launched in 2003, this campaign marked a significant shift in McDonald’s marketing strategy, aiming to evoke positive emotions and create a sense of love and affinity for the brand among customers worldwide.

At the heart of the “I’m Lovin’ It” campaign was a series of television commercials featuring upbeat music, vibrant visuals, and relatable scenarios showcasing people of all ages enjoying McDonald’s menu items. The catchy jingle, composed by music producer Pharrell Williams, became instantly recognizable and synonymous with the McDonald’s brand, further solidifying its place in popular culture.

The impact of the “I’m Lovin’ It” campaign on McDonald’s brand perception and sales was profound. The campaign helped rejuvenate McDonald’s image, positioning it as a modern and relevant brand that resonated with consumers of all ages. By emphasizing the emotional connection between customers and the brand, McDonald’s fostered loyalty and affinity among its customer base, driving increased foot traffic and sales at its restaurants worldwide.

Thanks to the advertising initiative, McDonald’s achieved its most robust quarterly sales growth in nearly two decades, witnessing a remarkable 8.2% surge in global sales during the first quarter of 2004. The “I’m Lovin’ It” campaign played a pivotal role in driving this growth. Additionally, the company experienced a notable 9% increase in sales within the United States during the corresponding period.

McDonald’s “I’m Lovin’ It” campaign marketing case study stands out for its ability to create a universal and enduring brand message that transcends cultural and linguistic barriers. By tapping into the universal human desire for happiness and satisfaction, McDonald’s crafted a campaign that resonated with consumers around the world, regardless of age, background, or location.

15. Airbnb’s “Live There” Campaign

In 2016, Airbnb aimed to differentiate itself in the travel industry and emphasize its unique offering of local experiences.

Airbnb launched the “Live There” campaign, focusing on the idea that staying in an Airbnb property allows travelers to experience destinations like a local.

The campaign featured ads showcasing authentic local experiences, such as dining with locals or exploring hidden gems. It aimed to evoke a sense of belonging and immersion in the destination. The campaign resonated with travelers seeking authentic and immersive travel experiences, contributing to Airbnb’s continued growth and market leadership.

The campaign’s effect on return on investment (ROI) was notable. The “Live There” initiative enabled Airbnb to attain a 51% surge in bookings and an impressive 127% rise in revenue. Through adept utilization of digital marketing channels and prioritizing genuine travel experiences, Airbnb effectively engaged their intended demographic, resulting in substantial business outcomes.

Airbnb’s “Live There” campaign marketing case study is exceptional for its focus on authentic and immersive travel experiences. By highlighting the unique aspects of staying in an Airbnb property, the campaign differentiated Airbnb from traditional accommodations and appealed to travelers seeking more meaningful connections with destinations and communities.

16. Lay’s “Do Us a Flavor” Campaign

Lay’s, a popular snack brand, aimed to engage consumers and drive sales by crowdsourcing new and innovative flavor ideas through its “Do Us a Flavor” campaign.

Lay’s strategy with the “Do Us a Flavor” campaign was to tap into consumer creativity and generate excitement around its brand by inviting consumers to submit their own flavor ideas. The campaign aimed to leverage user-generated content and community participation to create a sense of ownership and anticipation among consumers.

The “Do Us a Flavor” campaign encouraged consumers to submit their flavor ideas online, with the chance to win cash prizes and see their creations turned into actual Lay’s potato chip flavors. Lay’s promoted the campaign through social media, advertising, and in-store promotions, encouraging consumers to participate and vote for their favorite submissions.

The competition began in July 2012 with the unveiling of a temporary store situated in the heart of Times Square, offering visitors the opportunity to sample all 22 Lay’s flavors available in the U.S., explore flavors from around the globe, engage with celebrity spokespeople Eva Longoria and chef Michael Symon, and even catch a glimpse of what $1 million in cash looked like.

Initially aiming to amass 1.2 million flavor submissions, Lay’s surpassed expectations by receiving an astounding 3.8 million entries. Throughout the nearly 10-month campaign duration, its Facebook page witnessed an average of over 22.5 million visits each week. Moreover, sales experienced a remarkable surge of 12% year-on-year during the campaign, far surpassing the initially projected three percent increase.

Lay’s “Do Us a Flavor” campaign marketing case study is exceptional for its innovative approach to product development and its ability to engage consumers in a fun and interactive way. By crowdsourcing flavor ideas from consumers, Lay’s not only generated excitement and buzz around its brand but also created a sense of community and collaboration among its customers. 

The campaign’s success demonstrated Lay’s commitment to listening to its consumers and delivering products that resonate with their preferences and tastes.

17. Amazon’s “Amazon Prime” Campaign

Amazon’s “Amazon Prime” campaign revolutionized the e-commerce industry by introducing a subscription service that offered unparalleled convenience, savings, and benefits to customers. The campaign aimed to promote Amazon Prime as more than just a shipping service, but as a comprehensive membership program that encompasses a wide range of perks and services.

At the core of the “Amazon Prime” campaign is the promise of fast, free shipping on millions of items, allowing members to enjoy expedited delivery on their purchases with no minimum order requirement. Additionally, Prime members gain access to a plethora of exclusive benefits, including streaming of movies, TV shows, and music through Prime Video and Prime Music, unlimited photo storage with Prime Photos, and early access to Lightning Deals on Amazon’s platform.

Amazon Prime has quite recently introduced ads into their campaign. The company’s analysts estimate that revenue generated from Prime Video advertisements will reach $1.3 billion in 2024, with projections indicating a rise to $2.3 billion the following year. However, that’s just the beginning: According to the analysts’ forecasts, the e-commerce giant could potentially accrue an additional $500 million annually in 2024 and 2025 from Prime members who opt to bypass ad viewing.

Amazon’s “Amazon Prime” campaign marketing case study stands out for its ability to redefine the e-commerce landscape and create a loyal and engaged customer base. By bundling a wide range of benefits into a single membership program, Amazon has transformed the way people shop online, making Prime membership synonymous with convenience, value, and innovation.

18. GoPro’s “Be a Hero” Campaign

GoPro’s “Be a Hero” campaign embodies the adventurous spirit and passion for storytelling that defines the brand’s identity. The campaign encourages users to capture and share their most epic moments using GoPro cameras, empowering them to become heroes of their own stories.

At the core of the “Be a Hero” campaign is GoPro’s belief that everyone has the potential to live a life worth recording.

The campaign leverages social media platforms, such as Instagram and YouTube, to showcase the incredible footage captured by GoPro users in various extreme sports, outdoor adventures, and everyday moments. By highlighting the versatility and durability of its cameras, GoPro positions itself as the ultimate tool for capturing life’s most exhilarating experiences.

The impact of the “Be a Hero” campaign on GoPro’s brand perception and sales has been significant. By encouraging users to become content creators and ambassadors for the brand, GoPro has cultivated a loyal fan base and differentiated itself from competitors in the action camera market. The campaign has also helped GoPro maintain its position as a leader in the industry and drive continued growth and innovation.

This campaign was a huge success nearly doubling its revenue throughout the following years; from $234.2 million in 2011 to $526 million in 2012 and $985.7 million in 2013.

GoPro’s “Be a Hero” campaign marketing case study stands out for its ability to tap into the aspirational desires of its target audience and inspire them to live life to the fullest. By empowering users to capture and share their most epic moments, GoPro has created a powerful brand narrative that resonates with adventurers, athletes, and storytellers around the world.

 19. Volvo Trucks’ “The Epic Split” Campaign

Volvo Trucks’ “The Epic Split” campaign featuring Jean-Claude Van Damme is one of the most iconic and memorable marketing stunts in recent history. The campaign aimed to showcase the precision and stability of Volvo Trucks’ dynamic steering system through a jaw-dropping demonstration performed by the legendary action star, Jean-Claude Van Damme.

At the heart of the campaign is a mesmerizing video that captures Van Damme performing an incredible split between two moving Volvo Trucks. Set to the haunting melody of Enya’s “Only Time,” the video showcases Van Damme’s unparalleled agility and balance as he maintains a perfect split position while suspended between the two trucks as they reverse along a deserted runway.

The video quickly went viral, garnering millions of views within days of its release and sparking widespread admiration and discussion among viewers worldwide.

In addition to the viral video, the campaign was supported by a comprehensive digital and social media strategy that amplified its reach and impact. Through strategic partnerships with influencers and media outlets, Volvo Trucks ensured that “The Epic Split” reached a wide audience and generated maximum buzz and engagement.

This video was part of Volvo Trucks’ Live Test film, which between June 2012 and May 2014  generated 100m+ YouTube views and were shared nearly 8 million times.

According to the agency, the campaign generated 20,000 media reports worldwide which gives an estimated $172.6m.

Volvo Trucks’ “The Epic Split” campaign marketing case study stands out for its sheer audacity and creativity. By enlisting Jean-Claude Van Damme to perform an awe-inspiring stunt that perfectly showcased the capabilities of its trucks, Volvo Trucks created a marketing masterpiece that captured the imagination of millions.

20. D ove’s “Real Beauty Sketches” Campaign

Dove aimed to challenge beauty stereotypes and promote self-esteem among women.

Dove launched the “Real Beauty Sketches” campaign, featuring an FBI-trained sketch artist creating composite sketches of women based on their own descriptions and those of strangers.

The campaign’s video highlighted the stark difference between how women perceive themselves and how others see them, emphasizing the negative impact of self-criticism on self-esteem. It went viral, sparking conversations about beauty standards and generating widespread media coverage.

As a result of the Real Beauty campaign, sales for Dove jumped from $2.5 to $4 billion in the campaign’s first ten years. The corporation boosted its revenues by 10% within a year. Nearly two decades later, the promotional endeavor continues to be active, with intentions to extend its reach into the digital realm.

Dove’s “Real Beauty Sketches” campaign is exceptional for its emotional resonance and societal impact. By shedding light on the issue of self-esteem and body image, Dove struck a chord with audiences and sparked a global conversation about beauty, confidence, and self-acceptance.

21. Spotify’s “Wrapped” Campaign

Spotify’s “Wrapped” campaign has become an annual phenomenon that celebrates the unique music tastes and listening habits of its users. The campaign offers personalized insights and highlights into each user’s year of listening on the platform, including their most-streamed songs, artists, and genres.

At the core of the “Wrapped” campaign is the idea of music as a deeply personal and emotive experience. By curating and presenting users with a personalized summary of their year in music, Spotify aims to foster a sense of connection and nostalgia while also showcasing the diversity and richness of its music library.

The campaign unfolds across various touchpoints, including the Spotify app, social media platforms, and digital advertisements. Users are encouraged to share their “Wrapped” summaries with friends and followers, sparking conversations and debates about music preferences and discoveries.

One of the key strengths of the “Wrapped” campaign is its ability to tap into the power of data and personalization.

The impact of the “Wrapped” campaign on Spotify’s brand perception and user engagement has been profound. The number of posts on X about  Spotify Wrapped in 2021 jumped 461% from the previous year. A popular marketing firm found that Spotify’s 2020 Wrapped campaign led to a 21% increase in app downloads that December.

Spotify’s “Wrapped” campaign marketing case study stands out for its ability to transform data into meaningful and emotional experiences for users. By curating personalized summaries that celebrate the diversity and individuality of each user’s music tastes, Spotify creates a sense of connection and belonging that resonates deeply with its audience.

22. Iceland Groceries Campaign

Iceland, a UK-based supermarket chain, embarked on a groundbreaking marketing campaign to challenge misconceptions and revolutionize perceptions surrounding frozen food. The campaign aimed to redefine the narrative around frozen groceries by highlighting their quality, convenience, and sustainability.

At the heart of the Iceland Groceries campaign is a commitment to transparency and authenticity. By showcasing the sourcing and production processes behind its frozen food offerings, Iceland sought to reassure consumers about the freshness and nutritional value of its products.

One of the key strengths of the Iceland Groceries campaign is its focus on education and empowerment. By providing consumers with information about the benefits of frozen food and debunking common myths, Iceland empowers them to make informed choices and embrace frozen groceries as a convenient and sustainable option.

By showcasing a diverse range of everyday people using their products, Iceland saw a 55% retention rate on Facebook videos, a 59% on Youtube and their approval rating increased from 10% to 70%.

The Iceland Groceries campaign marketing case study stands out for its boldness and innovation in challenging industry norms and stereotypes. By tackling misconceptions head-on and championing the benefits of frozen food, Iceland has sparked meaningful conversations and changed perceptions among consumers.

23. Health-Ade’s Marketing Campaign

Health-Ade, a leading kombucha brand in the United States, embarked on an innovative marketing campaign to promote its products and differentiate itself in the competitive beverage market. The campaign aimed to position Health-Ade as a premium and health-conscious choice for consumers seeking natural and nutritious beverages.

At the core of the Health-Ade marketing campaign is a commitment to authenticity and quality. Unlike many mass-produced beverages, Health-Ade kombucha is handcrafted in small batches using only the highest quality ingredients, including organic tea and natural flavors. The campaign highlights Health-Ade’s dedication to traditional brewing methods and its unwavering commitment to producing the best-tasting and most nourishing kombucha on the market.

Through vibrant imagery, engaging storytelling, and compelling messaging, Health-Ade showcases the unique flavor profiles and health benefits of its kombucha, inviting consumers to join the “Health-Ade family” and embrace a healthier lifestyle.

Thanks to their campaign, Health-Ade generated 1.6 million impressions, all done with influencer marketing. They generated $11.200 worth of impressions using only a fraction of the cost.

The Health-Ade marketing campaign marketing case study stands out for its authenticity, quality, and commitment to promoting health and wellness. By prioritizing transparency and education, Health-Ade has earned the trust and loyalty of consumers, distinguishing itself from competitors and driving strong sales growth.

Moreover, the campaign’s focus on creating a sense of community and belonging has been instrumental in building brand affinity and advocacy. Through engaging storytelling and experiential activations, Health-Ade has fostered connections with consumers and established itself as not just a beverage brand, but a lifestyle choice.

24. Always’ “Like a Girl” Campaign

Always sought to challenge societal perceptions of what it means to do something “like a girl” and empower girls and women.

Always launched the “Like a Girl” campaign, featuring a video highlighting the negative connotations associated with the phrase “like a girl” and showcasing the confidence and strength of young girls.

The video aimed to change the meaning of “like a girl” to represent strength, confidence, and capability. It sparked a global conversation about gender stereotypes and garnered widespread praise for its empowering message. Always continued the campaign with initiatives to support girls’ confidence and self-esteem.

The results of Always #LikeAGirl campaign led to 4.4bn+ media impressions and 177,000 #LikeAGirl tweets in the first three months. After the campaign, 50% of women chose to purchase Always brand over competitors.

Always ‘ “Like a Girl” campaign marketing case study is exceptional for its impact on cultural perceptions and empowerment. By challenging ingrained stereotypes and celebrating the strength and potential of girls, Always inspired positive change and fostered a more inclusive and supportive environment for girls and women worldwide.

25. Coca-Cola’s “Small World Machines”

Coca-Cola aimed to foster connections between people from India and Pakistan, two neighboring countries with a history of tension.

Coca-Cola created “Small World Machines,” special vending machines placed in public areas in India and Pakistan, allowing people from both countries to interact with each other via live video feeds.

Participants could see and interact with each other in real-time, completing tasks together and sharing moments of joy. The initiative aimed to break down barriers and promote peace and understanding between the two nations. 

It was a real success: over 10,000 Cokes were distributed during the campaign, Coca-Cola garnered more than 58 million media impressions, it received 4,000+ unique mentions on news websites, TV broadcasts, blogs, and forums and even became a big hit at the Cannes Film Festival in 2013.

During the campaign, posts about “Coke” or “Coca-Cola” increased by 25%,  earning their account over 34,000 new followers within 15 days.

Coca-Cola’s “Small World Machines” campaign marketing case study is exceptional for its efforts to bridge divides and promote unity through technology and shared experiences. By facilitating interactions between individuals from countries with historical tensions, Coca-Cola demonstrated the power of human connection and the potential for brands to promote social good and understanding on a global scale.

26. Burger King’s “Whopper Detour” Campaign

Burger King, a global fast-food chain, aimed to increase customer engagement and drive traffic to its restaurants through an innovative marketing campaign.

Burger King launched the “Whopper Detour” campaign, which leveraged geolocation technology to offer customers a steep discount on its signature burger, the Whopper, but with a catch: they could only claim the deal by ordering through the Burger King app while physically inside or near a McDonald’s restaurant.

Using geofencing technology, Burger King targeted customers who were within 600 feet of a McDonald’s restaurant. When these customers opened the Burger King app, they were prompted to “unlock” the Whopper deal by navigating to the nearest Burger King location. The campaign generated buzz and curiosity among consumers, driving them to download the Burger King app and visit Burger King restaurants to claim their discounted Whoppers.

The “Whopper Detour” campaign was a success, generating millions of app downloads and significantly increasing foot traffic to Burger King restaurants. 

Burger King experienced a notable surge, with a 53.7% rise in monthly active users (MAUs) for its mobile app. The percentage of users opting to share their location data with Burger King skyrocketed by 143%. Remarkably, the total return on investment (ROI) from the Whopper Detour campaign reached an impressive 37-1.

Burger King’s “Whopper Detour” campaign marketing case study is exceptional for its creativity, innovation, and effectiveness in driving customer engagement and foot traffic to its restaurants. By leveraging geolocation technology and gamifying the customer experience, Burger King created a memorable and engaging campaign that resonated with consumers and generated excitement around its brand. 

The campaign’s success demonstrates Burger King’s willingness to push the boundaries of traditional marketing and its ability to connect with consumers in new and unexpected ways.

27. Amazon’s Prime Day

Amazon sought to drive sales and boost Prime membership subscriptions during typically slower shopping periods. Amazon launched Prime Day, a one-day shopping event exclusive to Prime members, offering discounts on a wide range of products.

Prime Day featured limited-time deals, flash sales, and exclusive product launches, creating a sense of urgency and excitement among shoppers. The event generated record-breaking sales, surpassing even Black Friday and Cyber Monday numbers. Additionally, Prime membership sign-ups increased significantly during Prime Day.

In the U.S., spending increased by 6.1% to $12.7 billion compared to the previous year. Prime members purchased over 375 million items worldwide and saved more than $2.5 billion with Prime Day discounts .

Amazon’s Prime Day marketing case study is exceptional for its ability to create a shopping frenzy and drive sales while also incentivizing Prime membership subscriptions. By offering exclusive deals and benefits to Prime members, Amazon not only boosted revenue but also strengthened customer loyalty and engagement, solidifying Prime as a must-have subscription service for millions of shoppers.

28. McDonald’s “Our Food, Your Questions” Campaign

McDonald’s aimed to address misconceptions and concerns about the quality and sourcing of its food ingredients.

They launched the “Our Food, Your Questions” campaign, inviting customers to ask any questions they had about McDonald’s food via social media and other channels.

McDonald’s responded transparently to customer inquiries, providing detailed information about its food sourcing, preparation methods, and quality standards. The campaign helped demystify McDonald’s food and build trust with customers by demonstrating the company’s commitment to transparency and quality.

McDonald’s witnessed a notable uptick, with a 29% increase in its food quality perception score and a 35% boost in the company’s trust score. Throughout the campaign period, McDonald’s experienced a commendable 14% growth in sales. Undoubtedly, honesty emerged as the most effective strategy.

McDonald’s “Our Food, Your Questions” campaign marketing case study is exceptional for its transparency and engagement with customers. By openly addressing concerns and providing clear information about its food, McDonald’s strengthened its relationship with consumers and demonstrated a willingness to listen and respond to their feedback.

29. Airbnb’s “Experiences” Launch

Airbnb aimed to expand its offerings beyond accommodations and provide travelers with unique, immersive experiences.

Airbnb launched “Experiences,” a platform where hosts could offer activities, tours, and workshops to travelers, allowing them to engage with local culture and communities.

They curated a diverse range of experiences, from cooking classes to outdoor adventures, and promoted them to travelers worldwide. The platform quickly gained popularity, attracting both hosts and guests seeking authentic and personalized travel experiences.

The UK-based brand tracker BrandIndex showed an increase in ad awareness for Airbnb, rising from 2.8 to 14.1 over six months after the campaign’s launch. Altogether, Airbnb’s strategy resulted in an increase of 172K followers.

Airbnb’s “Experiences” launch is exceptional for its innovation and ability to tap into the growing demand for experiential travel. By leveraging its existing platform and network of hosts, Airbnb expanded its offerings to include activities and experiences, further enhancing its value proposition and solidifying its position as a leader in the travel industry.

30. Pizza Hut’s “Hut Rewards” Loyalty Program

Pizza Hut, a leading pizza restaurant chain, aimed to increase customer retention and drive repeat business in a competitive market.

Pizza Hut’s strategy with the “Hut Rewards” loyalty program was to incentivize customers to return to their restaurants by offering rewards and discounts for frequent purchases. The program aimed to build customer loyalty and increase customer lifetime value by rewarding customers for their continued patronage.

The “Hut Rewards” loyalty program allowed customers to earn points for every dollar spent on Pizza Hut purchases, including online orders, delivery, and dine-in. Customers could redeem their points for free pizzas, sides, and other menu items, providing an incentive for repeat visits. 

The loyalty program proved to be successful in driving customer engagement and loyalty for Pizza Hut. It attracted new customers and encouraged existing customers to increase their frequency of visits and spending.

Pizza Hut saw an increase in customer retention and repeat business, leading to higher sales and revenue for the company.

The conversion rates were impressive, with a remarkable 75% of email subscribers transitioning to Hut Rewards within the initial nine months of the launch. Pizza Hut experienced a notable 5% surge in the American Customer Satisfaction Index (ACSI), marking the most significant industry advancement of the year and securing the top position among national pizza chains.

Pizza Hut’s “Hut Rewards” loyalty program marketing case study is exceptional for its ability to effectively incentivize customer loyalty and drive repeat business. By offering tangible rewards for frequent purchases, Pizza Hut created a strong incentive for customers to choose Pizza Hut over competitors and return to their restaurants regularly. 

The program’s simplicity and accessibility made it easy for customers to participate, further enhancing its effectiveness in building brand loyalty and increasing customer lifetime value.

31. BMW’s “The Ultimate Driving Machine” Campaign

BMW’s “Ultimate Driving Machine” campaign, introduced in the early 1970s, remains one of the most iconic and enduring advertising campaigns in the automotive industry. The campaign aimed to redefine the perception of BMW automobiles by emphasizing the brand’s commitment to delivering unparalleled performance, precision engineering, and driving pleasure.

Through a series of television commercials, print advertisements, and digital content, BMW positioned itself as the premier choice for drivers who demanded more than just transportation – they sought an exhilarating driving experience unlike any other.

The campaign leveraged innovative storytelling techniques and striking visuals to showcase BMW’s vehicles in action, highlighting their agility, responsiveness, and dynamic performance on the road.

BMW has employed the tagline “Ultimate Driving Machine” for over three decades. Over this period, its sales in the U.S. have surged from 15,007 units in 1974, the year preceding the inception of the ad slogan, to an impressive 266,200 units in 2005.

BMW’s “Ultimate Driving Machine” campaign marketing case study is exceptional for its longevity, consistency, and effectiveness in communicating the brand’s core values and identity. By focusing on the driving experience and performance capabilities of its vehicles, BMW differentiated itself from competitors and established a unique position in the automotive market.

32. “The Most Interesting Man in the World” Campaign

Dos Equis launched its iconic “The Most Interesting Man in the World” campaign to redefine the beer industry’s advertising landscape. The campaign aimed to position Dos Equis as the beer of choice for discerning and adventurous consumers seeking sophistication and worldly experiences.

The campaign was about the enigmatic and charismatic character of “The Most Interesting Man in the World.” Portrayed by actor Jonathan Goldsmith, this suave and debonair figure embodied the epitome of sophistication, charm, and adventure. Through a series of memorable television commercials, print advertisements, and digital content, Dos Equis brought the character to life, regaling viewers with tales of his extraordinary exploits and remarkable accomplishments.

The campaign’s success was built on the strength of its storytelling and the allure of its central character. With his distinctive catchphrase, “I don’t always drink beer, but when I do, I prefer Dos Equis,” “The Most Interesting Man in the World” captured the imagination of audiences worldwide, becoming a cultural phenomenon in the process.

In 2009 Dos Equis saw an increase of 22% in sales, even while other brands were seeing a deep fall (beer imported into the U.S. flagged significantly as craft beer took over, and sales fell about 4%).

Dos Equis’ “The Most Interesting Man in the World” campaign marketing case study stands out for its boldness, creativity, and enduring appeal. By creating a compelling character and narrative that transcended traditional beer advertising, Dos Equis captured the hearts and minds of consumers, elevating its brand to iconic status.

The campaign’s success was driven by its ability to tap into universal themes of adventure, intrigue, and sophistication. By positioning Dos Equis as the beer of choice for those who embrace life’s extraordinary moments, the campaign resonated with consumers across demographics.

33. Apple’s “Get a Mac” Campaign

Apple’s “Get a Mac” campaign was a series of television commercials that aimed to highlight the superiority of Mac computers over PCs in a humorous and relatable manner. The campaign featured two characters: a young, casually dressed man representing a Mac computer (played by actor Justin Long) and an older, more formal man representing a PC (played by actor John Hodgman).

Each commercial followed a similar format, with the two characters engaging in witty banter as they discussed various aspects of computer usage and functionality. The Mac character would typically showcase the ease of use, reliability, and innovative features of Mac computers, while the PC character would struggle with technical issues, viruses, and compatibility problems.

The brilliance of the “Get a Mac” campaign lay in its simplicity and effectiveness. By personifying the two types of computers and highlighting the differences between them in a lighthearted and entertaining manner, Apple effectively communicated the benefits of choosing a Mac over a PC to consumers.

The effects were immediate. Apple experienced a surge of 200,000 additional Mac sales within just one month following the campaign’s debut. By year-end, sales figures exhibited a remarkable 39% increase compared to the previous year.

Apple’s “Get a Mac” campaign marketing case study is exceptional for its ability to effectively communicate complex technical concepts in a simple and engaging manner. By using humor and relatable characters, Apple made the benefits of Mac computers accessible to a wide audience, driving increased interest and adoption of its products.

Moreover, the campaign’s emphasis on user experience and innovation resonated with consumers who were increasingly seeking technology solutions that were intuitive, reliable, and stylish. By positioning Mac computers as the superior choice for creative professionals, students, and everyday users alike, Apple successfully differentiated itself from competitors and established a loyal customer base.

34. Procter & Gamble’s “Thank You, Mom” Campaign

Procter & Gamble’s “Thank You, Mom” campaign was a heartwarming and emotionally resonant tribute to the mothers of Olympic athletes. The campaign aimed to celebrate the unwavering support and sacrifices made by mothers in nurturing their children’s dreams and aspirations, particularly as they pursued excellence in sports on the global stage.

The centerpiece of the campaign was a series of television commercials and digital content that showcased the intimate and poignant moments between Olympic athletes and their mothers. These emotionally charged vignettes depicted the mothers’ role as pillars of strength, encouragement, and inspiration throughout their children’s athletic journeys, from their earliest beginnings to the pinnacle of their success on the Olympic stage.

By highlighting the profound bond between mothers and their children, the “Thank You, Mom” campaign struck a chord with audiences worldwide, eliciting a range of emotions from nostalgia and admiration to gratitude and reverence. It served as a powerful reminder of the pivotal role that mothers play in shaping their children’s lives and fostering their dreams, both on and off the field of competition.

Thank You, Mom was the biggest and most successful global campaign in P&G’s 175-year history with $500 million in global incremental P&G sales, 76 billion global media impressions, and over 74,000,000 global views.

Procter & Gamble’s “Thank You, Mom” campaign marketing case study is exceptional for its emotional resonance and universal appeal. By celebrating the selfless love and sacrifice of mothers, the campaign struck a chord with audiences of all ages and backgrounds, fostering a deep and lasting connection with the brand.

Moreover, the campaign’s alignment with the Olympic Games provided a powerful platform to amplify its message of gratitude and appreciation on a global scale. Through its partnership with the world’s premier sporting event, Procter & Gamble was able to reach audiences around the world and inspire millions with its heartfelt tribute to mothers.

35. Metro Trains – Dumb Ways to Die

Metro Trains’ “Dumb Ways to Die” campaign was a groundbreaking and innovative public safety initiative aimed at promoting railway safety in Melbourne, Australia. The campaign sought to raise awareness about the dangers of reckless behavior around trains and railway tracks in a creative and engaging manner.

At the heart of the campaign was a catchy song and colorful animation featuring a cast of quirky characters engaging in various foolish and dangerous activities, such as standing too close to the edge of the platform or playing on railway tracks. The song’s upbeat melody and humorous lyrics served to captivate audiences of all ages, while delivering a serious message about the potential consequences of risky behavior near trains.

In addition to the animated video, the “Dumb Ways to Die” campaign was accompanied by a range of educational materials and interactive experiences, including posters, social media content, and mobile games. These elements helped to reinforce the campaign’s safety message and encourage audiences to take positive actions to prevent accidents and injuries on and around railway tracks.

Thanks to this campaign, , Metro Trains found around a 20% reduction in train station incidents.

Within 24 hours of launch, the  Dumb Ways to Die song was ranked in the iTunes top 10. In just 48 hours it became number 6 in the singer/songwriter category globally. Many covers were produced by different artists and the song was used in school as an effective method for teaching safety.

Metro Trains’ “Dumb Ways to Die” campaign marketing case study is exceptional for its ability to tackle a serious and important issue with creativity, humor, and humanity. By using animation, music, and storytelling to deliver its safety message, the campaign transcended traditional public service announcements and connected with audiences on a deeper level.

The Future of Marketing Case Studies 

The exploration of these 35 top marketing case studies unveils a diverse array of strategies, executions, and exceptional results achieved by brands across various industries. From innovative product launches to impactful social campaigns, each case study exemplifies the power of creativity, strategic thinking, and consumer-centric approaches in driving success.

What stands out in these case studies is the emphasis on authenticity, engagement, and addressing consumer needs and aspirations. Brands that dared to be bold, transparent, and empathetic resonated deeply with their audiences, fostering lasting connections and loyalty.

Moreover, these case studies underscore the importance of adaptability and innovation in navigating rapidly evolving market landscapes. Brands that embraced change, leveraged emerging technologies, and responded effectively to shifting consumer behaviors emerged as leaders in their respective industries.

Ultimately, the success of these marketing case studies lies in their ability to capture hearts, minds, and market share through compelling storytelling, genuine human connections, and a relentless pursuit of excellence.

As brands continue to navigate the ever-changing marketing landscape, these case studies serve as valuable lessons and inspiration for creating impactful campaigns that stand the test of time and leave a lasting impression on consumers.

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Digital Market Research: Definition, Examples and Case Studies

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• November 12, 2018

The internet is a treasure-trove to be mined, albeit mindfully. Approximately nine out of ten American adults utilize the internet, and twenty-six percent claim to be online “ almost constantly .”  That kind of activity naturally produces a lot of data. Digital market research helps us decipher that data and use it to our advantage.  At Zen Media, we analyze quantitative discoveries alongside the qualitative. Facts and figures are stage one in digital market research. Stage two is posing questions to real users, questions that are informed by datasets found in stage one. This mix of qualitative and quantitative analysis fully develops our research.

What is digital market research?

We used to receive surveys in the mail and phone calls on the landline for market research. Now, data is garnered from an array of digital platforms, and in real time, too.

What are the top five traffic sources that are driving visitors to my site? What are the top traffic sources that are driving visitors to my competitor’s site? How can we increase response rates? These questions and more can be answered by conducting focused digital market research.

Let’s say you want to gain greater insight into the patterns of repeat customers. The repeat purchase rate can be calculated by using a straightforward formula. One simply divides the number of customers who have made a couple or multiple purchases, in a given time frame, by the total number of customers, in the same time frame.

Repeat purchase rate = number of customers who have made more than one purchase

__________________________________________________

total number of customers

Now that you have determined your repeat purchase rate, you might want to dig deeper and look at the amount time that passes between purchases. If your aim is to condense the amount of time, consider modifying your confirmation emails to include “similar products” from the items your customer purchased. You could also incorporate these recommendations in your packaging with the original purchase, the tangible effect coming from purchaser contact.

Maybe your digital market research has lead you to the conclusion that repeat customers usually wait several weeks in-between purchases. With this awareness, you can match your marketing strategies with the consumer’s personal timeline, giving them advanced notice on items that may be of interest to them.

The more you know from digital market research, the more attuned you are to the connect consumer’s spending and purchasing habits.

Case Studies

Snickers conducted digital market research with an immensely successful type of irreverence. Expanding on their “You’re not you when you’re hungry” campaign, Snickers put forth the concept of typos brought on by hunger as the center of their “You can’t spell when you’re hungry” initiative.

After obtaining a list of Google’s top 500 misspelled words, Snickers used an algorithm to generate a list of 25,381 different misspellings.

Slip-ups such as “wierd,” “publically,” and “buisness” yielded clever ad copy, suggesting the typee relieve their afternoon hunger with a Snickers bar.

Snickers’ clever take on digital market research earned them 558, 589 ad impressions in two days, with an overall click through rate of 1.05 percent. These results were pretty sweet, to say the least.

Neutrogena:

Neutrogena, the #1 dermatologist-recommended skin care brand, sells their products in more than seventy countries. The company was interested in inquiring into their customers’ spending habits. Neutrogena started with an analysis of shopping basket data. There, the company could pinpoint competitor products that their own customers were buying, more precisely, competitor products that were within Neutrogena’s price range.

The beauty product company found that seventy-five percent of their loyal customers were purchasing items from one segment in the Neutrogena range, and that range only. The company wanted their loyal customers to broaden their horizons and purchase items from other Neutrogena segments. The company also wanted to acquire new, first-time customers.

The shopping basket data inspired Neutrogena to create pairings of beauty products that reflected the customer’s past purchases and that inherently went well together, like a face cream with an eye cream, or a liquid eyeliner with eye makeup remover. These product pairings were advertised through banner ads, videos, and coupons.

Neutrogena’s return on ad spend was $5.84, exceeding their own benchmarks by 289%. Ad awareness also rose 5.4%, which exceeded the company’s benchmarks by 182%.

COX Communications

Zen Media started working with COX Communications when they were in the midst of developing FastTrack, an educational app designed for children. The app engages children in math and English exercises while allowing parents and teachers to witness a child’s progress and join-in on the fun.

But creating something completely new always has its risks, and we were well-aware that the FastTrack app was new terrain for COX. We needed to combine generating interest with gathering information, so the launch could be both a success, and provide important learnings for the parent company.

How did we do it?

We combined the power of market research, investigating who the trusted voices in this realm were, and where they were holding court, with the power of growth hacking techniques, such as a focused landing page and the right mix of platforms and content.

The campaign was also able to convert an impressive 6% of the target audience, and Zen was able to demonstrate to COX Communications that despite big names like Sylvan and Kaplan’s dominance in the education market, there was still room for an app that provided kids with a competitive edge and parents with control over their child’s progress and learning, especially if it could partner with reputable content creators.

Digital market research is the gateway to a fine tuned, pragmatic campaign that can yield truly remarkable results. Because so many individuals are spending a large amount of time on the internet, we feel strongly at Zen Media that this is where you and your company should be spending most of your time and strategic focus.

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Digital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da Lagoa

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• Mafalda Ribeiro 7 ,
• Elsa Esteves   ORCID: orcid.org/0000-0002-8463-9842 8 &
• Elisabete Paulo Morais   ORCID: orcid.org/0000-0002-1923-2341 9  

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Rural tourism emerges as a unique tourism product, capable of attracting the attention of tourists to rural areas whose tourist potential is considerable, but which is sometimes not well used. For this reason, companies operating in rural tourism must adopt specific measures to be able to promote their product/service, and the tourist destination itself, being able to use the various digital marketing tools for the same purpose. In this sense, the main objective of this paper is to analyse the presence of Casa da Lagoa, Portugal, in the different social media, through an exploratory analysis of its website and a quantitative analysis of the other social media used by the company.

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Funding and Acknowledgements

The authors acknowledge the financial support of CiTUR, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education.

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Ribeiro, M., Esteves, E., Morais, E.P. (2024). Digital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da Lagoa. In: Reis, J.L., Zelený, J., Gavurová, B., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. ICMarkTech 2023. Smart Innovation, Systems and Technologies, vol 386. Springer, Singapore. https://doi.org/10.1007/978-981-97-1552-7_49

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