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Self-Assessment • 18 min read

How Good Are Your Presentation Skills?

Understanding your impact.

By the Mind Tools Content Team

How do you feel when you have to make a presentation? Are you well prepared and relaxed, confident that your performance will have the desired impact on your audience? new score

Or is the thought of standing on a podium, holding a microphone, enough to give you stage fright?

Enjoy it or not, presenting – in some form – is usually a part of business. Whether you get up in front of formal audiences on a regular basis, or you simply have to make your voice heard in a meeting, you're using presentation skills.

Many believe that good presenters are born, not made. This is simply not true . Sure, some people are more relaxed and comfortable speaking in front of others – but everyone can learn the skills and techniques they need to increase their level of confidence and performance when presenting.

From sales pitches to training lectures, good presentation and public speaking skills are key to many influential roles in today's business world. The good news about presenting is that you can improve with practice.

So do you have the skills you need to do a good job? And how effective are you when you have to "perform?" Take this short quiz to help you assess your skills.

Instructions

For each statement, click the button in the column that best describes you. Please answer questions as you actually are (rather than how you think you should be), and don't worry if some questions seem to score in the "wrong direction." When you are finished, please click the "Calculate My Total" button at the bottom of the test.

Becoming a Better Presenter

Effective presentations are a mixture of a variety of elements. You have to know what your audience wants. You need to prepare good, interesting, engaging content. You must be confident in presenting the material, you have to know how to manage your environment successfully, and you need to make sure that your message has maximum impact.

Balancing all four elements is no easy task. And, when combined with the natural anxiety often felt before giving presentations, it's no wonder that many people struggle with this skill. In fact, fear of public speaking is extremely common.

However, you don't have to remain fearful and stressed by the thought of giving a presentation. With the right tools and material, along with planning and preparation, you can present with energy and confidence.

Let's now look in detail at those four key elements of effective presentations:

• Understanding your audience.
• Preparing your content.
• Delivering confidently.
• Controlling the environment.

Understanding Your Audience

(Questions 2, 5, 9)

The success of most presentations is generally judged on how the audience responds. You may think you did a great job, but unless your audience agrees with you, that may not be the case. Before you even begin putting your PowerPoint slides together, the first thing you need to do is understand what your audience wants. Try following these three steps:

Determine who the members of the audience are.

Find out what they want and expect from your presentation. What do they need to learn? Do they have entrenched attitudes or interests that you need to respect? And what do they already know that you don't have to repeat?

Create an outline for your presentation, and ask for advance feedback on your proposed content.

When what you say is what your audience wants or needs to hear, then you'll probably receive positive reinforcement throughout your presentation. If you see nods and smiles, or hear murmurs of agreement, for example, then this will motivate you to keep going and do a great job.

When your audience is satisfied, it doesn't matter if your delivery wasn't absolutely perfect. The primary goal of the people listening to your presentation is to get the information they need. When that happens, you've done a good job. Of course, you want to do a great job, not just a good job – and that's where the rest of the tips can help.

Preparing Your Content

(Questions 6, 11, 13, 14)

The only way to satisfy your audience's needs and expectations is to deliver the content they want. That means understanding what to present, and how to present it. Bear in mind that if you give the right information in the wrong sequence, this may leave the audience confused, frustrated, or bored.

If you provide the information in a well-structured format, and you include various techniques to keep the audience engaged and interested, then they'll probably remember what you said – and they'll remember you.

There are a variety of ways to structure your content, depending on the type of presentation you'll give. Here are some principles that you can apply:

Identify a few key points -  To help the audience retain the messages you're giving them, use the chunking principle to organize your information into five to seven key points.

Don't include every detail -  Good presentations inspire the audience to learn more, and ask further statements to maximize their understanding of the issue.

Use an outline -  At the beginning, tell your audience what you intend to cover, and let them know what to expect. This helps build anticipation and interest from the start.

Start and end strongly -  Capture people's interest as soon as you begin, and leave them with a message they won't forget. It's tempting to put all of your effort into the main body of the presentation. However, if you don't get people's attention at the start, they'll probably lose interest, and not really hear the rest anyway.

Use examples -  Where possible, use lots of examples to support your points. A lecture is often the least interesting and engaging form of presentation. Look for ways to liven things up by telling stories, talking about real-life examples, and using metaphors to engage your audience fully.

A special type of presentation is one that seeks to persuade. Monroe's Motivated Sequence , consisting of five steps, gives you a framework for developing content for this kind of presentation:

1. Get the attention of your audience - Use an interesting 'hook' or opening point, like a shocking statistic. Be provocative and stimulating, not boring or calm.

2. Create a need - Convince the audience there's a problem, explain how it affects them – and persuade them that things need to change.

3. Define your solution - Explain what you think needs to be done.

4. Describe a detailed picture of success (or failure) - Give the audience a vision; something they can see, hear, taste, and touch.

5. Ask the audience to do something right away - Get the audience involved right from the start. Then it's usually much easier to keep them engaged and active in your cause.

To brush up on your skills of persuasion, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience, and the context. It's a method that builds credibility and ensures that your arguments are logical.

Delivering Confidently

(Questions 1, 4, 7, 10)

Even the best content can be ineffective if your presentation style contradicts or detracts from your message. Many people are nervous when they present, so this will probably affect their delivery. But it's the major distractions that you want to avoid. As you build confidence, you can gradually eliminate the small and unconstructive habits you may have. These tips may help you:

Practice to build confidence – Some people think that if you practice too much, your speech will sound rehearsed and less genuine. Don't necessarily memorize your presentation, but be so familiar with the content that you're able to speak fluently and comfortably, and adjust as necessary.

Be flexible – This is easier to do if you're comfortable with the material. Don't attempt to present something you just learned the previous night. You want to know your material well enough to answer statements. And, if you don't know something, just admit it, and commit to finding the answer.

Welcome statements from the audience – This is a sign that a presenter knows what he or she is talking about. It builds audience confidence, and people are much more likely to trust what you say, and respect your message.

Use slides and other visual aids – These can help you deliver a confident presentation. The key point here is to learn how much visual information to give the audience, and yet not distract them from what you're saying.

Keep your visuals simple and brief – Don't use too many pictures, charts, or graphs. Your slides should summarize or draw attention to one or two items each. And don't try to fit your whole presentation onto your slides. If the slides cover every single detail, then you've probably put too much information on them. Slides should give the overall message, and then the audience should know where to look for supporting evidence. Manage your stress – Confidence has a lot to do with managing your stress levels. If you feel particularly nervous and anxious, then those emotions will probably show. They're such strong feelings that you can easily become overwhelmed, which can affect your ability to perform effectively. A little nervousness is useful because it can build energy. But that energy may quickly turn negative if nerves build to the point where you can't control them.

If you have anxiety before a presentation, try some of these stress management tools:

Use physical relaxation techniques , like deep breathing and visualization, to calm your body and ease your tension.

Use imagery to help keep calm, and visualize yourself delivering a successful presentation.

Learn strategies to build your self-confidence in general. The more assured you are about yourself and your abilities, the better you'll feel when you get up in front of people, and say what you want to say.

When you present with confidence and authority, your audience will likely pay attention and react to you as someone who's worth listening to. So "pretend" if you need to, by turning your nervousness into creative and enthusiastic energy.

For other tips on delivering confidently, see Delivering Great Presentations , Speaking to an Audience , Managing Presentation Nerves , and our Skillbook Even Better Presentations .

Controlling the Environment

(Questions 3, 4, 8, 12)

While much of the outside environment is beyond your control, there are still some things you can do to reduce potential risks to your presentation.

Practice in the presentation room – This forces you to become familiar with the room and the equipment. It will not only build your confidence, but also help you identify sources of risk. Do you have trouble accessing your PowerPoint file? Does the microphone reach the places you want to walk? Can you move the podium? Are there stairs that might cause you to trip? These are the sorts of issues you may discover and resolve by doing one or two practice presentations.

Do your own setup – Don't leave this to other people. Even though you probably want to focus on numerous other details, it's a good idea not to delegate too much of the preparation to others. You need the hands-on experience to make sure nothing disastrous happens at the real event. Test your timing – When you practice, you also improve your chances of keeping to time. You get a good idea how long each part of the presentation will actually take, and this helps you plan how much time you'll have for statements and other audience interactions.

Members of the audience want you to respect their time. If you end your presentation on time or early, this can make a huge, positive impression on them. When speakers go over their allowed time, they may disrupt the whole schedule of the event and/or cause the audience unnecessary inconvenience. Be considerate, and stick to your agenda as closely as possible.

Presenting doesn't have to be scary, or something you seek to avoid. Find opportunities to practice the tips and techniques discussed above, and become more confident in your ability to present your ideas to an audience. We all have something important to say, and sometimes it takes more than a memo or report to communicate it. You owe it to yourself, and your organization, to develop the skills you need to present your ideas clearly, purposefully, engagingly, and confidently.

This assessment has not been validated and is intended for illustrative purposes only. It is just one of many that help you evaluate your abilities in a wide range of important career skills.

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Trina Mattingly

Hello, This was really an excellent overview with concise instructions, using clear communication methods. I found the article to be captivating and poignant. Thank You

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Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

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Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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How Good are Your Presentation Skills?  Free Presentation Skills Test

February 20, 2024

Do you have good presentation skills?

How do you know if your presentation skills are good or not, giving a business presentation is a real skill.  and it’s a skill you can learn.  over the last 15 years we’ve coached thousands of people to develop great presentation skills and become brilliant business presenters. .

This quiz has 10 questions to test your presentation skills (or to test other presenters).

Every time we train someone to improve their business presentation skills, we always start with a presentation assessment. 

How good are your presentation skills? The 10 test quiz

What did you score?  If you scored 8 or below on these presentation tests, you probably need some professional presentation coaching to improve your presentation skills. 

Good Presentation Skills? Test Your Presentation Skills Now

1. did the start grab your attention.

Were you won over within the first few seconds? With a strong opening you set the tone and draw your audience in. Did you use a compelling statistic, a thought-provoking question, or a relatable anecdote?  The start is the most important part of your presentation, because your audience will be making judgements quickly. 

The good news is, if you start your presentation strongly, the rest will be much easier.  Here are some tips for stronger presentation starts .

2. Can you easily summarise the key message?

Could you capture the essence of your presentation in a single sentence? A clear, concise message shouldn’t get lost in a sea of information.  With good presentation skills your message should be clear, compelling and easy to remember. 

This is probably one of  the hardest aspects of presenting for business.  But if you prepare properly, it makes the whole process of writing and delivering a great business presentation so much easier.  You will learn about our 4-step Presentation Preparation Process on one of our presentation training courses.

3. Did your presentation feel relevant and sincere?

Did your presentation feel genuine and relevant to your listeners? Did you connect with their interests and concerns, or did it feel like a generic pitch? 

A great presentation should feel personalised for that specific audience.  And the dryer the subject matter, the more important this becomes. You can quickly learn how to relate to your audience.

4. Did you bring your presentation to life for your audience?

Did you breathe life into the content? Was it a monotone lecture or an engaging storytelling experience that used humour, visuals, or personal anecdotes to illustrate points?

The real art of great business presenting is to turn dull business subjects into relevant interesting ideas.  That’s what great presentation training will show you.

5. Did it look like you really care?

Did you convey genuine enthusiasm and belief in what you were saying? Did it come from the heart?  Passion is contagious. If the speaker doesn’t care, why should the audience?

You can show passion in many ways.  Perhaps it’s the strength of the words you use; the emphasis in your voice or the energy you throw into your performance.  All of these can help you look and sound a more genuine and enthusiastic presenter. Good presentation skills will help you with this.

6. Was the audience engaged throughout?

Did your audience lose interest, or were you glued to the speaker’s every word?

Presenters with good presentation skills use techniques like varied pacing, vocal tone, and audience interaction to keep everyone engaged.  When you break your presentation up into specific chapters and make sure each chapter is interesting, then it’s easier to ensure audience attention throughout your talk.

7. Was the audience left with a clear call to action?

While the start of a presentation is the most important part, the end is the second most important.  Did you leave the presentation with a specific next step in mind?

A strong call to action, whether it’s making a decision, understanding action points, or simply remembering a key takeaway, is the essence of a successful presentation.

8. Did your slides make it easier for your audience?

Did your visuals enhance the message or distract from it? Clear, concise slides with impactful visuals complement the spoken word, not replace it.

Too many presentation slides are terrible.  They are full of bullets that kill the power of great visuals.  An essential skill to learn is how to use visuals to enhance your presentation and help the audience, rather than send your audience to sleep.

9. Did you look (and feel) confident throughout?

Did you appear poised and in control, or were you showing nervous ticks and ums and errs? Confidence inspires trust and makes the message more credible.

And the good news is that confidence can be faked .  You can make small changes to your behaviour to look and sound confident in your presenting.  Find out how to look confident .

10. Would your audience like to hear another presentation from you?

Would they be eager to hear you present again? Compelling speakers leave you wanting more, eager to learn from their knowledge and insights.

It’s always the best test – do you want to hear more.  With the right skills, this can become natural and easy.

A Reminder About Being a Good Presenter

Remember, no one was born a natural presenter.  It’s a skill that we have had to learn.  The luckiest people learn this skills from an expert, like someone from the team at Benjamin Ball Associates. 

And improving your business presentation skills isn’t just about ticking boxes. It’s about refining your message, connecting with your audience, and ultimately, achieving your desired outcome.

Download your good presentation skills test now

So, next time you need to give a business presentation, test yourself using these 10 assessments and use the answers to craft presentations that truly resonate. Your audience (and your business) will thank you for it! Download our 10 point checklist to check your next presentation

Contact us for a free consultation on your coaching needs

How to improve your business presentation skills – for ever

If you want business presentation skills that help you stand out and impress, get in touch with our client services director by clicking the link below., we have been supporting business executives in the uk, europe and the middle east for 15+ years. our presentation coaching is fast, intensive and highly effective. it’s career-enhancing., transform your presentation skills with tailored coaching.

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky

For 15+ years we’ve been the trusted choice of leading businesses and executives throughout the UK, Europe and the Middle East to improve presentation skills and presentations through coaching, training and expert advice.

Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

Speak to Louise on +44 20 7018 0922 or email [email protected] to find out more and discuss transforming your speeches, pitches and presentations.

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presentation mastery

(almost) everything you need to know to deliver a powerful presentation to any audience, table of contents.

• Last updated:
• September 19, 2023

How to Start a Presentation (and Finish It Strongly!)

When it comes to business presentations, consider this.

When you recall a great presentation you experienced, do you recall how great the bullet points were?

Or how those technically challenging and crowded slides really did it for you?

Unlikely, right?

You’re much more likely to remember great storytelling.

Here is how to start a presentation to ensure your audience is with you every step of the way.

Let’s face it. Business presentations tend to strike dread in the hearts of most people, and it’s not just for those in the audience. It’s often the case for the presenter, too.

On either side we’re fearful of being bored and being boring.

For the presenter, part of alleviating those fears is making sure we sound interesting and look interested in what we’re talking about. (That’s where a good executive presence coach comes in.)

But body language and a resonant, clear voice isn’t the be-all and end-all of presenting.

Think for a moment.

What do people actually like listening to?

The answer is, they like listening to a good story.

It’s pretty simple. All of us love stories.

We are programmed at a deep level from childhood to love hearing stories about other people’s experiences, and the more we can bring great storytelling into our business presentations and communications, the more effective we will be.

1. How to start a presentation: The opening story

For your business presentation, you need to hook ’em from the get-go!

Stories are powerful because they hold people’s attention. Like the stories Benjamin Zander or Joe Landolina (videos below) use to begin their speeches, they occur in a specific time and place and therefore hold our attention and feed our imaginations.

Stories ask us to imagine being in that time and place with the speaker.

Stories bring drama, mystery, tension, or surprise.

So, how do you begin?

Start by setting the stage and introduce the situation, then there’s a problem that arises that needs to be solved, and then the resolution to the problem.

A beginning, a middle, and an end.

Every story has these and so, too, does every good presentation or speech.

Take a minute to watch these two clips.

Here’s Benjamin Zander:

And now Joe Landolina:

2. How to start a presentation: Paint the picture

When you’re thinking about how to start a presentation, remember this: audiences love to identify with the speakers.

We trust what we know and we trust what is familiar to us, so laying out the landscape at the beginning with a statement or fact that we can all relate to helps to create an instant rapport with the audience.

The more the audience can use their imagination and see the story, the more they invest in what you’re talking about, so give them a bit of detail to set the stage. Use statements we can all identify with.

Two quick examples:

We all know what it’s like to be rushing because we’re late… or It’s always a push in the 11th hour of a deadline…

3. How to start a presentation: Your mission is…

The picture that the speaker paints could also be, for instance, a problem.

Such as: “If we don’t diversify in our social media strategies, this company is going to fail in 2 years.”

That’s a powerful picture to paint and grabs people right away.

This great storytelling technique immediately creates credibility because it shows you’re familiar with the issues.

It also creates anxiety, and therefore emotional and intellectual appeal.

Because now that we’ve heard the bad news, we automatically start searching for solutions.

Next, now that you’ve hooked your audience, here’s how to keep going in a winning vein!

4. Show vulnerability

Never underestimate the power of personal identification.

As we said before, people trust what is familiar to them and what could be more familiar than humour, poignancy, or adversity. (Example: Watch Hyeonseo Lee’s Ted talk, My Escape from North Korea )

There’s something satisfyingly voyeuristic about hearing other people’s tales of woe, embarrassment, or adventure.

When we reveal something reasonable and personal about ourselves, we become vulnerable and open to our audience and their judgments.

This is an invitation for them to think, “Oh, man, that happened to me, too!”

And in that moment we all become human together.

And it is our humanness that ultimately keeps us interested.

The speaker could be Barack Obama but when he’s talking about how he grew up, the neighbourhood he lived in, and his parents’ struggles, we can all still relate to those details.

Even though we know he went on to become President of the United States.

5. Unleash your creativity

Above all, be open to being creative and thinking outside the box.

John Bohannon is a science writer who uses dance instead of PowerPoint to illustrate new laser and molecular technology ideas.

Not only does this create compelling and captivating viewing but it simplifies complex concepts, tells a visual story, and is irresistibly memorable.

We won’t all be getting a dance company up on stage with us to illustrate our story but it just shows what you can do when you let yourself be inspired and use your imagination.

Have a look:

6. Give the presentation you would like to experience

Ask yourself what kind of presentation would hold YOUR attention.

Then map out your story, include personal anecdotes, and allow yourself to be moved by the power and logic of the story you’re telling.

Remember, you’re in a room full of human beings all of whom have the same insecurities, challenges, and desires that we all have.

So grab them, keep them, and then bring it home.

Finally, you’ve done everything right. Now you need to finish!

7. How to finish a presentation: The closing remarks

If you’ve done all that, you’ll have hooked them, introduced tension, given them something to relate to.

Before you finish, though, it’s time to give them a bit of release.

When you’re wrapping things up at the end of a talk, remind the audience of the problems they face, and then give them some solutions.

You can also suggest actions to take to move towards solutions or how to think differently to solve their problems.

But above all, make sure you’ve told given them some great storytelling. You, and they, will be glad you did.

There you have it. Seven tips to delivering the perfect business presentation.

• Start by setting the stage and introducing the situation
• Lay out the landscape with a statement or fact everyone can relate to
• Outline one possible solution (which you’ll go through in the key points of your talk)
• Be your vulnerable self (because everyone before you has the same insecurities)
• Allow your imagination to run loose
• Think about the presentation that would capture YOUR attention
• Close with a quick recap (a bit like I’m doing right here!)

Key skills to avoid boring presentations

You know what a boring business presentation is like to sit through.

When the speaker’s voice has become so dull and annoying that it starts to sound like a mosquito buzzing in your ear.

But are you aware of the pitfalls so that you can avoid them next them you stand up to deliver a presentation?

Follow these five steps to avoid the “Death by Monotony” presentation.

First: How to Know What Makes a Boring Business Presentation

So what’s happening?

Most of the time this unfortunate situation arises because the presenter has fallen into the Monotony

They speak from one place in their voice in one rhythm and don’t vary either one at all, and this happens without them even knowing it.

Now, this could be someone your know. It could—let’s face it—even be you and you don’t even know it.

A monotone vocal delivery is one of the worst sins and most common mistakes you can make when it comes to public speaking. Luckily, there are lots of skills and voice coaching techniques you can implement to prevent it.

Here are just a few tips you can use to stay out of the monotony trap and keep your audience interested and engaged.

The Five Key Business Presentation Skills

1. vary your pitch.

Here’s one basic fact of physiology.

The ear needs to be entertained and kept interested.

So first off, vary your pitch.

Pitch is your vocal range, it’s the movement in tone between the top of your vocal range and the bottom and everywhere in between.

As children, we naturally have a varied vocal range. As we learn to speak we explore the range of sound our voices can make.

Then as we grow older, something happens. We start to have opinions and start editing ourselves. We start to become self-conscious.

One big mistake we make is thinking that a deep, weighty, monotonous tone for credibility, maturity and gravity.

In short, we stop using the full range of our voices.

Experiment with your vocal range—it’s there for a reason. Remember that the ear needs to be entertained and kept interested so change it up, vary your tone, and use the full range of your vocal pitches.

Watch this great example:

2. Do Not Underestimate the Power Of Articulation & Pace

Next, make sure you’re articulating and speaking clearly and slowly.

It may seem obvious but do not underestimate the power of clarity.

We may have heard our message a hundred times but we forget our audience is hearing it for the first time.

Everyone can afford to slow down their delivery.

We often rush and end up mumbling our words together because we want to get through the material as quickly as possible or are afraid of forgetting what we have to say next.

Think into your consonants, breathe, and you will slow down.

This eliminates rushing and your audience will thank you for it.

3. Use of Pause

Pause is perhaps the most effective and underused of voice coaching techniques.

Pause is powerful, so learn to understand and use the power of pause in public speaking .

Former US President Barack Obama is a good example of someone who uses pause well and often.

We can implement pauses to gain different effects.

When we pause before a word or phrase, it creates the classic tension—release.

And when we pause after it, it allows the audience a moment for the information to sink in.

When we use pause, we also vary the pace of our delivery.

Varying our pace and using pause keeps the rhythm of our vocal delivery varied and keeps the ear from falling asleep.

4. Volume & Breath

What’s one key objective that too few people think about in speaking.

The need to be heard!

When it comes to volume, this where breathing properly comes in handy.

If you are getting enough breath into your lungs, you won’t have to worry about being heard because your voice will be supported.

Remember, breath = fuel for the voice.

We’re not talking about shouting here.

There’s a big difference between having a supported, resonant sound that fills the space and shouting. The former is about generosity, the latter is unpleasant and off-putting.

5. Make a Recording

Finally, record yourself. Whether it’s your iPhone or your laptop, video taping yourself when you’re rehearsing has never been never easier.

It is the only way you can see exactly what you look like and sound like. More importantly it can help decide where you need to make changes.

You can also just use audio recording. Record just your voice and you will quickly know if you’ve fallen into the Monotony Trap!

Eight visual presentation skills

PowerPoint is always lurking in the background and we’ve all seen terrible PowerPoint, right?

Some thoughts on the murky world of PowerPoint.

1. Ask yourself, “Do I really need that slide?”

Why not trust yourself to communicate the message, maybe you don’t need a slide.

If you carefully structure your message and deliver it with vocal presence then you don’t really need a slide.

Remember, it is YOU that will engage, educate, motivate – not a slide deck.

2. Always remember why visual aids are used

Visual aids are there to help make your presentation memorable – they are not the presentation, they are merely an aid.

Don’t use your slide as a crutch and remember you are the best visual in the presentation.

So always ask yourself is this slide aiding my presentation?

Is it helping to make me memorable?

3. Get rid of that terrible “Agenda slide”

They bore, they lack imagination and they are lazy.

Your audience are most certainly listening at the beginning of your presentation, this is the time to make an impact and engage, so think about that “agenda slide” do you really need it to tell the audience what you are going to talk about?

If you think you definitely need it, do some homework and get a good design.

4. Get rid of bullets

They really are not clever or nice to look at, they are certainly not memorable.

Bullets are not nice items anyway – so come on stop shooting your audience!

5. Stop using your slide deck as dumping ground

We see it all the time.

People putting all their thoughts on the slide, and before you know it there’s a slide so full of text that it is no longer a visual aid.

It’s a novel!

It confuses, bewilders and annoys.

6. Stop using ClipArt

It’s not memorable, it doesn’t visually engage, in my humble opinion it looks a little amateurish.

There are plenty of resources out there to get good visual images, often for free.

Start with Unsplash or Google Images or Flickr.

7. The 30-20-10 rule

This is a tried and tested rule that all sensational presenting incorporates to some degree

It’s a great example of ‘a little knowledge goes a long way’.

Simply stated:

• 30 is the minimum font size to use on slides — this keeps your word count to a minimum, so it forces you to use only the words that truly matter
• 20 is the maximum length of a presentation in minutes — 20 minutes is enough time to say what you need to say about pretty much anything
• 10 is the maximum number of slides to use — Slides are never the story in sensational presenting. You are the story. The slides are only there to serve you. Ten slides or less is enough to support any message.

The 30-20-10 rule will help you avoid Death By PowerPoint and avoid losing your audience.

What comedians can teach us about presentation skills

It can be difficult to keep your audience engaged during business presentations.

How do comedians keep their audiences engaged?

Some people are naturally funny.

Others think that being funny is a gift from birth that only the chosen few are blessed with, and that the rest of us should stay far, far away from trying to make people laugh.

The fact is, being funny is a skill like anything else, like driving a car, learning a new language, or learning presentation techniques.

Comedians spend years crafting and honing their content and delivery, making them one of the few public speakers that clock up the 10,000 hours Malcolm Gladwell says make you a master.

Performers learn a lot the hard way. there’s just no other way to do it.

You can practice, practice, and practice until the cows come home but at the end of the day you have to get up in front of a real audience to test it out.

Here are a few interesting presentation techniques from the world of comedy to help speakers in the business world master the art of keeping audiences engaged.

1. Rock it from the start

Everyone knows that getting off to a good start sets the tone for the rest of your journey.

When you’re practicing your speech or presentation, the first 30 seconds will make or break you.

Psychologist Jennice Vilhauer does this effectively in her TED talk, “Why you don’t get what you want…”

If you don’t engage people and give them a reason to listen in the first 30 seconds, you’ll have a pretty tough time getting them back.

A killer start to your presentation will set the tone for the rest of your talk and keep your audience engaged.

So practice this, hone it, and know it until you can do it in your sleep.

2. Know your timing

When you’re practicing, breakdown the sections of your content.

• First 30 seconds
• Numbers of key areas

Time yourself so you know how long each takes and how much time the whole presentation will be and when in doubt, keep it short.

You will keep your audience engaged, and they will thank you for it.

3. Don’t wait to work the room

Comedians are clever at working the room.

They “cast” someone in the audience so they have instant familiarity with the room.

Introduce yourself to people as they come into the room; don’t wait to find common ground with your audience until you start your talk.

Break the ice with them from the outset, greet them as they come in, have a bit of banter with them.

You’ll automatically have back story with them when you start your presentation.

4. Warm up first

All performers warm up and do something to get them in the ‘zone’ as TEDTalk presenter Julien Treasure talks about below.

Stretch your arms up over your head before you step onto the stage, take some deep breaths, loosen up your muscles or do some articulation exercises.

Whatever you do, do something. 

This will help calm any nerves and also get your body and mind focused on the task at hand.

5. Self critique

Whenever you get the chance to present or speak in front of an audience, always film or video yourself.

It’s so easy now to do it now with phones and tablets.

Get a friend or someone you know will be there to video you so you can watch it back and see exactly what you’re doing and sounding like.

Performers and comedians love this because it gives them instant feedback on everything they’re doing and how they are keeping audiences engaged.

6. Be human

No one feels comfortable around people who seem like they’re perfect all the time.

We connect with people we trust, who feel familiar to us.

Really funny material comes from comedians who know it’s not necessarily about making people laugh; it’s about making people think, it’s about showing them that you know what it’s like to be human. 

The audience finds something in you that resonates with them. 

Comedian and writer Ricky Gervais talks brilliantly about this here.

As a public speaker, take heed of some of these techniques from comedians and see if they help in your performance.

Comedians face the toughest audiences in the world so they know what they’re talking about.

Remember, good preparation and practice will pay off in dividends when it comes to getting up in front of an audience and delivering the goods.

Great communicating is learned; no one is born a great speaker.

Remember that you’re a human being in a room full of human beings and every audience loves to see people succeed.

They want you to be great! It makes their job of listening so much easier.

Olivia's surprising strategies for great presentations

If it weren’t for Mr. Rutland, I wouldn’t have got the wake-up call I needed to get the focus of my presentation where it belonged.

Off me, and on to my audience.

I want to share the strategies for great presentations which I learnt from the wonderful Mr Rutland with you.

Here’s the scenario.

I had to give a final presentation in one of my college courses. I was acting and performing regularly so I figured I had a pretty good shot of dazzling my unprepossessing tutor.

Mr. Rutland patiently sat through my 15 minute presentation.

There were a lot of slick slides my friends had helped me with. I had some funny jokes, flashy body and hand movements, and a few sarcastic comments — all the bells and whistles!

When I finished, I was beaming, waiting for my tutor to tell me just how brilliant I was.

He smiled, nodded, and then he said the words that would stay with me until today,

“Stop trying to be interesting to the audience. Be interested in the audience.”

How could I have gotten it so wrong? Wasn’t I entertaining, polished, and prepared? Didn’t I do all the homework?

The answer is yes to all those.

However I was missing one fundamental truth that drives all the best speakers, speeches, and presentations:

It’s not about you. It’s always about the audience.

So here are a few strategies for great presentations to help you to take your attention off yourself and focus it instead, on the audience during your next presentation or keynote.

1. Put yourself in your audience’s shoes

You need to ask the question your audience is asking themselves,

“What’s in it for me?”

Audiences consider their time important so they want to know it’s going to be well spent listening to you.

They want a reason to listen. 

This is probably one of the most important strategies for great presentations, so PLEASE give it time and thought.

You have to give them that reason in the first 30 seconds or you’ll lose them.

Here’s where a strong “hook” comes in.

Have a strong hook right at the start and give them what they want – you tell them exactly why they should listen.

2. Great vocal delivery can make or break a presentation

Audiences are always looking for a reason to tune you out so don’t give them one.

By using vocal techniques and skills like pace, pause, pitch, volume, and articulation you can change up the audio and keep their ears interested.

This is the pallet of colours and textures you have to create great vocal delivery .

And they do work, so it’s worth learning, practicing, and using them.

3. Make them the centre of your universe

Audiences love to feel like they’re the centre of attention, so show them that they are the centre of your universe for those minutes by making eye contact .

By using eye contact, open body posture, or hand gestures you can make an emotional connection with your audience that will keep them listening.

This TED talk from Daniel Levitin is an example of good eye contact.

4. Never underestimate the power of a smile

Smiling makes you feel good and tells your audience you are happy to be there.

It has to be more than just words so face them, connect with them, and show them through your delivery how important they are.

5. What do they know and what do they feel?

When you begin to map out your presentation (and you should do this before you even look at PowerPoint) ask yourself these questions:

• What does your audience know before you present?
• What do they feel? 
• What do you want them to know and want them to feel afterwards?  

This will help form the framework for a presentation that engages them.

This, along with a good, strong hook, will create the bones of a presentation that puts your audience’s needs first.

6. Be generous

When you get nervous and feel that urge to start “performing” —or even worse, run away — just remind yourself of one thing.

“It’s not about you. It’s all about the audience. Whew!”

Take the pressure off yourself.

How generous can you be with the information you have to give?

How can you be of service to your audience in that moment?

Take the focus off you and turn it instead on to what you can do for your audience.

Audiences don’t want to do any work, they want you to take them by the hand and show them how important they are and all the great stuff they’re going to get out of your presentation.

They want to feel good after you leave the stage. They want to get the sense that their time was well spent.

So remember, take the spotlight off yourself and turn it on the most important people in the room: Your audience.

Three top tips for sensational presenting

We have a team of voice coaches on hand, and we often consider about physical and vocal skills when it comes to sensational presenting.

How you look and how you sound are always at the top of my list of important skills.

But there are a couple of other factors to consider outside your physical appearance and your vocal presence.

These three tips are not so much about the mechanics of delivering your words, as they are about being human.

Sensational presenting really starts to sing when you remember that a presentation is so much more than just words and information.

Sensational presenting: The head, the heart, and the hand

Think of your presentation as being more than just words and information.

This will help any stiff formality or obstacles between you and the audience fall away.

How can you connect with your audience as a human being in a room full of human beings?

People want to be touched emotionally. When you reach out to your audience on an emotional level, they will trust more readily.

And trust is what you want from your audience.

1. The head

First, you have to assure the audience that you’re worth listening to.

After all, they’ve taken time out to be there and want to know their time is being well spent.

You need to establish your credibility with the audience.

Sensational presenting shows the audience you know your subject.

That you are an expert in your field.

What’s your pedigree, track record for success?

2. The heart

Sensational presenting involves your audience liking you or at least knowing that you know their pain.

Let your audience know that you are aware of their challenges and that you have answers to help them with those challenges.

The audience is always asking themselves one question as they sit there spending their precious time with you:

Why should I care about this?

Sensational presenting answers this burning question for the audience.

Your audience will care if you show that you care.

Perhaps share a story from your own journey that illustrates how you overcame obstacles or challenges of your own.

When they hear you’ve overcome difficulties yourself, they know you empathize with them.

3. The hand

Lastly, the hand metaphor refers to what they take away from your presentation.

Sensational presenting leads the audience towards some kind of practical, concrete steps or knowledge they can take home and put into practice.

The audience comes in with questions and wants to leave with answers. 

Put into their hands something they can use, a tool that will help them with their challenges.

This reminds me of Chris Anderson’ s definition of persuasion as “the act of replacing someone’s world view with something better”. 

The audience wants to leave feeling different than when they came in.

Knowledge Can Be A Dangerous Thing

Sensational presenting involves weeding out what the audience doesn’t need to know and what they do.

There’s a great book called “Made To Stick” by Chip and Dan Heath , which warns that a lot of knowledge can become a bad thing if left unchecked.

When you’re an expert in your field it can be easy to speak in acronyms, use phrases the audience doesn’t know, or use “in jokes” that leaves 90% of the audience completely lost.

Make your presentation easy for the audience to understand and follow and use simple language.

It’s not a matter of dumbing down. It’s a matter of simplicity.

In conclusion

I hope this guide to presentation mastery has been helpful for you.

We’ve gone over how to start (and finish!) your presentation.

We’ve talked about the danger of death by monotony, and eight tips and techniques for visual presentations and slide decks.

We’ve considered what we might learn from comedians, and also gone through some perhaps surprising strategies to deliver an exceptional presentation that can influence, engage and compel any audience to action.

There are lots more guides and resources available over here.

If you’d like to receive more hands-on support and guidance from Confident Speak, you can find all our programs over here .

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How Good Are Your Presentation Skills? [Self-Assessment Test]

When it comes to your career growth and professional development, having strong presentation skills is more important than ever before.

Whether you’re presenting to clients, colleagues, or at a conference or meeting, being able to effectively communicate and engage with your audience is paramount.

It is a key skill for you no matter what industry you work in or what job title you hold. Excellent presentation skills show that you are confident, articulate, and knowledgeable about your topic.

They also go a long way in helping you to build strong relationships with clients and colleagues, which can be invaluable in your career. Furthermore, delivering a polished and impactful presentation can help you to stand out in the workplace and can set you apart from your peers.

Good presentation skills can have a positive impact on not only your professional life but also your personal life. By improving your public speaking and presentation abilities, you can become a more confident and effective communicator in all areas of your life.

For example, imagine you work in sales and are presenting a new product to a potential client.

Your presentation needs to be not only informative but also engaging in order to convince the client to make a purchase. A well-prepared presentation that effectively communicates the benefits of your product can be the difference between closing the deal and losing the sale.

Now that you understand just how important strong presentation skills are, it’s time to determine just how good your skills really are.

Taking a self-assessment test can help you to identify your strengths and weaknesses when it comes to presenting and help you to develop a plan to improve your skills.

Are you ready to take the test?

Let’s get started!

Self Assessment Test

To conduct the self-assessment, simply answer all questions, and click the calculate results button at the end.

I am confident in my ability to deliver a clear presentation. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can effectively communicate my ideas to a group of people. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I am comfortable speaking in front of an audience. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I have good eye contact and body language when presenting. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can adapt my presentation style to suit different audiences. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I am skilled at using visual aids to enhance my presentations. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can handle questions and feedback confidently and professionally. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I am able to maintain the attention of my audience throughout my presentation. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can effectively structure my presentations to deliver my key points. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I am comfortable using humor or other creative techniques to engage my audience. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I prepare thoroughly for my presentations and practice them in advance. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can effectively manage my time during a presentation. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can effectively handle technical glitches or other unexpected issues during a presentation. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I am open to and can handle constructive criticism about my presentation style. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree I can effectively use storytelling or other narrative techniques to make my presentation more compelling. Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree

Interpreting Your Results

0 - 20 points.

Your score suggests that you may need to work on your presentation skills. It’s important to identify areas where you can improve and develop these skills to become a confident and effective presenter. Consider seeking feedback from others or attending training on presentation skills.

21 - 40 Points

Your score indicates that you have some presentation skills, but there is certainly room for improvement. Consider reviewing techniques for engaging your audience, structuring your presentations, and improving your delivery. Practice makes perfect, so keep honing your skills to become a more effective presenter.

41 - 60 Points

Congratulations! You have a good grasp of presentation skills and are likely an effective presenter. Keep refining your skills and exploring new techniques to continue improving your delivery and engaging your audience. Consider finding opportunities to share your knowledge and mentor others in developing their presentation skills.

Tips to Improve Your Presentation Skills

Presenting can be a daunting task for some people, but the good news is that anyone can become a better presenter with a little practice and preparation.

Here are five quick tips to improve your presentation skills and make your next presentation a hit.

1. Know Your Audience

The first and most important tip to improve your presentation skills is to know your audience. Learn about their needs, interests, and expectations. By knowing your audience well, you can tailor your presentation to their needs, which will make it more engaging and impactful. Consider the demographics of your audience such as age, gender, occupation, and education level. Think about what they already know about your topic and what you can teach them that is new and relevant.

2. Tell a Story

“Tell a story” is one of the most common pieces of advice given to aspiring presenters, and for good reason. People are naturally drawn to stories, and they help to create a personal and emotional connection with your audience. Start your presentation with a hook that grabs the audience’s attention and then tell a story that illustrates your point. The story doesn’t have to be complex or long, but it should be relevant and interesting.

3. Keep Your Slides Simple

One common mistake new presenters make is cramming their slides with too much information. This can be overwhelming for your audience and will distract them from your message. Instead, keep your slides simple and easy to read. Use clear and concise bullet points and minimize the use of animations and other distractions. Use images and graphics sparingly, and only when they add value to your message.

4. Practice, Practice, Practice

One of the most effective ways to improve your presentation skills is to practice your presentation skills. Rehearse your presentation several times before presenting in front of an audience. Use a mirror to practice your body language, posture, and eye contact. Record your presentation and watch for any areas that could be improved. Practicing will help boost your confidence and reduce anxiety on the day of your presentation.

5. Engage Your Audience

Finally, to improve your presentation skills, you need to engage your audience. Make your presentation interactive by asking your audience questions, soliciting feedback, and encouraging discussion. This will make your presentation more interesting and memorable for your audience. Use conversational language and avoid using jargon or technical terms that your audience may not understand.

In summary, to improve your presentation skills, know your audience, tell a story, keep your slides simple, practice, and engage your audience.

By following these tips, you can become a confident and effective presenter.

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HOW GOOD ARE YOUR PRESENTATION SKILLS?

Understand Your Impact With This Quiz

Instructions For each statement, click the button in the column that best describes you. Please answer questions as you actually are (rather than how you think you should be), and don’t worry if some questions seem to score in the “wrong direction.” When you are finished, please click the “Submit” button at the bottom of the test.

1. The visuals in my presentation match well with the information I'm communicating, and they help carry the speech.

2. To prepare for my presentation, I think carefully about the message I want to send.

3. Before I present, I become familiar with the room and the space in which I'll be speaking.

4. I plan and practice my presentation until I can speak comfortably and fluently.

5. I assume my audience knows very little, and then I give them all the information they need.

6. I tell stories to influence and persuade my audience.

7. Anxiety gives me stress, and brings negative energy to my presentation.

8. I make sure that organisers or other staff prepare my equipment so that I can arrive right on time and start immediately.

9. I encourage my audience to ask questions at the end of the presentation.

10. I pay attention to my nonverbal behaviour, like facial expressions and eye contact, to make sure I stay engaged with the audience.

11. I use examples to support my points.

12. My presentations sometimes take longer than planned.

13. If I want to persuade an audience, I get them to think about what the future will be like if they continue without making changes.

14. I purposefully create a clear opening and closing to my presentation.

Score Interpretation

14-32 Your presentations are probably quite weak, and perhaps a little boring. There are lots of ways to bring more excitement to what, and how, you present. You simply need more practice developing the right kind of content, and learning to use your nervousness to create a positive flow of energy.

33-51 Your presentations are OK, and they’re probably very typical of average presenters. The impression you leave isn’t good or bad – it’s essentially nonexistent, and your message is likely soon forgotten.

52-70 Super job! You’re giving excellent presentations. They’re interesting and well suited to the audience, and you know that taking time to prepare pays off in the end.

Presentation Skills: 50 Tips & Examples to Improve Yours

If you’re looking for practical strategies that you can use on your presentation today, then you’ll love this article.

Inside, you’ll get access to:

– A presentation skills “checklist” infographic – A complete guide breaking down proven strategies, word-for-word formulas, expert tips and examples to help you dramatically improve your presentation skills

But first, I’d like to start with a very quick, 3-point introduction.

(Hint: when you finish reading it, you’ll know why presentation skills are crucial to your success).

There are three tiny things you need to know about presentation skills before we jump into strategies and tactics:

1) What are presentation skills?

Presentation skills are your ability one to deliver presentations that educate, engage, or entertain your audience.

2) Why we give presentations

According to the california state university employee development center , we usually of give presentations to:, inform persuade educate, for instance:, inform -> “abc engineering: q4 sales results” persuade -> “xyz marketing: how we help you x3 your conversions” educate -> “10 advanced seo techniques from the pros”, 3) why bad presentation skills have hidden costs, it’s because they’re the difference between getting what you want (educating people, persuading them to do something, closing a deal, etc)…., …or nothing at all., let me give you an example: a prospective client, let’s call him joe, schedules a meeting with your company because he’s looking for an agency that will handle his yearly event activities., the current supplier isn’t up to par so joe wants to find a new company to make events that help him look good and bring more traffic to his store., joe has an annual budget of  $100,000 dollars (not bad, eh). you get in the meeting room. you make your presentation., “we are a professional team of event experts”., it’s about you, your history, services, clients you used to work with, and some case studies., joe is feeling a bit bored because you’re not actually showing him what you can do to help him design better events.  you’re not tying your services to specific benefits he’s looking for (like increasing his customer footfall by 20% within 3 months)., basically , your pitch is bad., wanna know what happens next, joe is going to meet with other event agencies that know how to sell themselves and communicate on the value they’re bringing to the table., he’ll chose the best one., the one that solves his problems., the one that is best positioned to help him get what he wants ., and it won’t be you., he’ll be thinking “if that guy can’t put a solid pitch together, he won’t be able to handle my events in a way that satisfies me”., you lost 100,000 bucks., the lesson here, good presentation skills are the difference between getting what you want, or nothing at all., 50 proven ways to dramatically improve your presentation skills, click here to enlarge, lay out the foundations, 1. anticipate. seriously., [tweet “if your presentation is important to you, then act like it is.”], when i asked ed from clear preso what was his #1 advice for improving presentation skills, here’s what he said:, “do not leave it till the last minute to craft your message. do not create the sides the night before the presentation or go out there without having rehearsed. if the presentation matters to you, then put in some serious time and effort, or don’t bother at all”., ed fidgeon-kavanagh, chief presentationist at  clear preso, 2. be audience-centered (hfd), “when people encounter you, they ask themselves four questions that determine your likeability or “l-factor”. first, they seek friendliness. then, they ask themselves if you are relevant to them. next, they ponder whether you have empathy for them. finally, they ask themselves if you are ‘real’ — that is, authentic and honest”., tim sanders ,  sales & leadership keynote speaker, author of the likeability factor, if you want your audience to like you, learn as much as you can about them, specifically:, where are they from what’s their age range what do you have in common have they had any bad news recently what do they fear what do they want (aka what are their key motivators), bottom line : be precise, not random. find out the h opes, f ears and d reams (hfd) of your audience and plan to communicate with that unique group only, no other., how to identify your audience’s hopes, fears and dreams, 3 proven strategies to identify what your customers want, additional ways to learn more about your audience:, quora (check out questions + best answers related to your topic) amazon (read reviews about products/services/topics related to yours) udemy (see what people are saying about courses related to your topic) google  (instant results and related searches to identify what people are looking for), 3. define your goal, [tweet “if you can’t explain in one sentence what the goal of your presentation is, you don’t have one.”], “if you want results, you need to start by setting goals. when your goals are set, you need to find out how to best achieve them”., michael aagaard,  via content verve, crucial, especially when trying to build effective presentations that convey a powerful message., here’s an example:, if you’re trying to build a relationship with a prospective client (to be able to sell your products), your goal isn’t to make a creative presentation. your goal is to show your client you + your products are perfectly positioned to solve their problems., answer this question:, why are you making this presentation (aka why do you wanna talk to them)., get an order of $10,000 today build a relationship with them (so two years from now they wanna purchase from you), bottom line :  have one goal.  set your smart goals before you write a single word., 4. identify your audience’s motivation level, the way we’re going to think about your audience today is rooted in this guy named b.j. fogg who famously came up with the behavior model :, let me simplify that for you:, for a person to perform a target behavior (aka help you reach your goal) he must be sufficiently motivated and have the ability to perform the behavior., which is why you really need to understand  what stage of the buying cycle your audience members are in ., answer these questions:, has your audience heard of your company/product before are they intending to make a purchase do they have all of the information they need to make an informed decision what fears / anxieties could be holding them back, bottom line : knowing the context helps you to determine your choice of words and level of information, but also to structure your delivery and motivate your audience., map out a crystal-clear message, 5. build your core message, [tweet “you can have the best product but if you can’t communicate well about it, you have nothing. “], your core message is the #1 thing you wanna your audience to remember., the most critical one. the one they can’t miss. if they remember one thing, they’ll remember you., use this formula to build your core message:, action verb + who + what, show these shanghai-based consultants how my company can help them get more leads . motivate my directory board to increase the marketing budget . convince the prospect to sign that contract today ., bottom line : you core message must be articulated around a) helping you reach your goal and b) giving your audience what they want., 6. craft your elevator speech, [tweet “your elevator speech answers this question: why should i listen to you “], effective elevator speeches include:, benefits the word you are geared toward solving your audience’s problems, use these elevator pitch builder formulas:, today, i am going to teach you about [ result they care about ], today, you will get / discover  [ outcome ], if you agree to meet with us, you will [ result they care about ], if you read that presentation, you will [ result they care about ], today, you will discover the 5 strategies we’re using to triple our conversions . today, i am going to teach you  the 3-step process i used to double my website traffic in 2 months . if you agree to meet with us, you will learn how to launch events that increase footfall and instantly separate you from the competition ., bottom line :  your elevator speech must be angled toward helping your audience do do/get/discover something that benefits to them., 7. break down your core message in small bits, answer these questions:, what are the top 5 big reasons that will motivate my audience members to do what i want what messages will drive them toward my goal, if you don’t know, ask your actual customers why they’ve decided to work with you (aka what they like about you)., 8. backup everything with data (supportive points), [tweet ““in god we trust, all others must bring data.””], if you want people to trust you, make sure to provide research, data-rich points that prove what you’re saying (aka case studies, statistics, testimonials, money-back guarantees…), don’t say: we’ve helped companies increase their sales. say: we’ve has helped bryan from abc marketing to increase their sales by 34% in two months., rule of thumb : opinions are bullshit. do research .  n o opinions unchecked. , build a powerful structure, 9. treat your presentation as if it were a movie, [tweet “treat your presentation as a movie: set up a conflict that needs to be resolved.”], when asked what she thinks a great presentation advice is, graphic designer  elly whiley  had this to say…, “treat your presentation as if it were a movie., have a solid introduction that will intrigue your audience, a climatic middle where you raise problems and/or questions and finally a powerful conclusion where you answer and resolve everything raised and leave the audience with something to think about.”, elly whiley ( via canva ), the most effective presenters use the same techniques as great storytellers again and again. they remind people of the status quo (i.e. your audience’s pain points)… and then reveal the path to a better way., let’s illustrate this with one of my favorite example:.

10. Use PRD and PCR frames to tell stories

[tweet “”a story is a series of actions that overcome obstacles in order to achieve a goal””], let’s take a quick look at how the harvard business review editor bronwyn fryer describes what a story is :, “essentially, a story expresses how and why life changes., it begins with a situation in which life is relatively in balance : you come to work day after day, week after week, and everything’s fine. you expect it will go on that way., but then there’s an event —in screenwriting, we call it the “inciting incident”—that throws life out of balance . you get a new job, or the boss dies of a heart attack, or a big customer threatens to leave., the story goes on to describe how, in an effort to restore balance, the protagonist’s subjective expectations crash into an uncooperative objective reality”., story : balance + something happens (that throws life out of balance) + how to restore balance, the prd frame, p roblem : the current situation for your audience. do you suffer from/sick of being… r elief : it can change . it doesn’t have to be that way/there’s a solution… d ream : your solution. imagine if you could…how your life would be if you could…, the  pcr frame, p rotagonist : climate change / small farmers providing food to restaurants c onflict : how climate change affects the growing season” r esolution :  policies that are or should be in place or discussion about how people in other regions are mitigating the effects of climate change on local resources.  source ., tweet these story frame techniques –, 11. each slide has one message, idea, goal, one slide = one idea, one message, one core point, when asked what was his # 1 advice to build effective presentations skills, haiku deck co-founder adam tratt had this to say:, “the first is focus on one idea at a time. we do this by limiting the number of words you can put on a slide., less is more. remember, your audience can either listen to you, or ready your slide. avoid loading up your presentations with too many words”., adam tratt . co-founder at h aiku deck ., to help you be laser-focused on  your message,  use this formula every time you’re building a slide:, the purpose of this slide is to [ fill the blank ], for example: the purpose of this slide is to [ show that our sales grew by 16% this year ] the purpose of this slide is to [ demonstrate that our app features are the best in the market ], craft your irresistible content , here are 4 ways to craft attention-grabbing headlines that’ll motivate your audience to keep reading., [tweet “5 times as many people read advertising headlines than copy.”], if advertisers haven’t done some selling in their headlines, they’ve wasted 80% of their clients’ money. david ogilvy ., headlines have two purposes:  grab your audience’s attention + motivate them keep them reading., powerful headlines have four qualities:, 1) self-interest (focused on your audience) 2) news (teach them something) 3) curiosity (get them want to know more) 4) ultra-specific (aka use figures), 12. craft powerful headlines using the “brain dump” method, you’re gonna make a couple of subject lines and start filling them in.  for instance, your slide is about the weight-loss problem., let’s start writing:, subject 1: how to write lose weight  (sucky) subject 2: how to write lose weight effectively  (meh)  subject 3:  5 best-ever weight-loss secrets from thin people   (good) subject 4:  3 things experts won’t tell you about weight-loss   (catchy), bottom line : practice, practice, practice. write as many subject lines as needed. review them later, pick the best one (ask friends or colleagues if you’re unsure)., 13. steal your headlines from amazon, for example, let’s say i want to figure out some good headlines for copywriting services i have., the first step is to slap the term “copywriting” into amazon and see what comes up:, browse through the best ranked book titles., book title: “copywriting: a beginner’s blueprint. how to write amazing copy that compels readers to take action without selling your soul.”, headlines we can make out of this book title:, learn how to write amazing copy that compels readers to take action, right now., you don’t have to sell your soul to write amazing copy that sells, tweet this headline building tip –, 14.use these 7 attention-grabbing headline starters, new now here’s announcing presenting introducing look , source:  ca$hvertising, for example:, our powerful new seminar teaches marketers the power of persuasion to drive people into a buying frenzy now you can stop worrying about your traffic announcing the hottest new lobster roll from cali presenting the easiest way to engage your customers here’s why our digital marketing services are a great fit for you look it’s that easy, tweet these proven headline starters –, 15. use “lenses” to write headlines, copywriter neville medhora came up with the concept of lenses to write headlines that appeal to a specific audience.  lenses work especially well for sales presentations . there are three types of “lenses” you can instantly apply to your headlines:, “competitive” lens : “dominate the search results, and leave page 2 of google for your competitors”., “benefit driven” lens:  “80% faster than any other internet provider”., “inspirational” lens:  “what if you could learn the exact system to rank a website that generates traffic, sales & customers 24/7”, check out neville’s video to dig deeper into the lenses concept:.

Resources for your headlines:

Portent  (headline generator) title generator (headline generator) internet marketing course (headline generator) over 139 formulas, from +30 different online author  (aka joanna wiebe’s supreme guide to writing amazing headlines fast), 16. avoid the me-too syndrome (here’s how), [tweet “nobody cares about you, people care about what you can do for them.”], the problem with 80% of business presentations and sales pitches, let’s take a look at this really bad example:, can you spot what’s wrong with this spam email, well, i’ll tell you:, the me-too syndrome aka the number of time it’s about them vs. the number of time it’s about me., here’s the breakdown:, them (aka “i”; “us”, “our”): 15, me (aka “you”): 11, me-too score: 58% (15/26), to avoid the me-too syndrome, make sure me-too score is under 50%, but more importantly… don’t talk about you, talk about what you can do for them., how will you improve their business how will you educate them on a specific topic they’re interested in how will your skills/services/products will make their life better, don’t be like that dumb chris who says:, if you’re interested in hearing what we can do for you…, instead, say this:, we have closely analyzed your website and based on this, we believe there are two challenges you’re looking at:the first is x, the second is y. we’ve done a lot of work on x and y. in fact, we’ve already helped abc firm to grow their traffic by 200% the last 6 months. we’d love to help you do the same., 17. be ultra-specific, if i asked you right now, “what makes your company different”, what would you say 90% of us would something like this: “we provide premium services” or “we’re a great team of professional people”. yeah, i like to breathe oxygen too., be specific., don’t say:, how to improve your finance quickly and claim back your freedom., 18. apply the svo principle, sentences that have a subject-verb-object order are more readable than those that don’t. source ., the technique was recommended by the american concrete institute., the american concrete institute recommends the technique., 19. write to a friend, [tweet “write for the ear, not the eye. old adage.”], there’s nothing worse than getting junk content from another  me-too company that rambles on and on about how amazing they are., but on the other hand, when you read something that’s written to you – like a personal note – you’ll devour every word. because you’ll want to know what’s in it for you., bottom line : act as your audience members are your best friends (think, how would i write to name of friend)., 20. use questions, rhetorical — interesting, aren’t they, 21. hit specific emotions, you know which emotions you want them to feel at every paragraph (anger, curiosity, relief, happiness)., learn how to identify the emotions you want to evoke + find out the perfect matching words., 22. do not overwhelm them, keep it simple., [tweet “79% of people scan read, rather than read every single word.”], no, your audience doesn’t need to know everything. prioritize and focus truly brings value to them aka here’s what we really do that’s gonna make a meaningful impact on your life / business / sexuality / happiness., bottom line : every word must earn its place on the slide, seriously., 23. do the chimpanzee brain test, read out loud every single sentence in your deck and ask yourself:, is it easy to understand or not, if the answer is no, shorten the phrase or break it down in smaller pieces., bottom line : you don’t need complex words or perfect grammar. don’t make them think and express only one though in a sentence. use your next sentence to say the next thing., 24. apply the 6×7 rule, “remember, your audience can either listen to you, or read your slides. avoid loading up your presentations with too many words”., adam tratt. co-founder at haiku deck ., your audience should be listening to you, and not reading slides. plus, you should be looking at them while speaking (not reading slides)., no more than 6 lines per slide no more than 7 words per line source, design your stunning presentation, 25. customize your deck size, learn how (and why) to do that here ., 26. prepare your opening slides, here’s the deal, your opening slides have two targets:, assure your audience they’re in the right place (aka your core topic), remind them what they’re going to hear (which is gonna hook them because they want to get the answer), left side cover shows you the result you’ll get by reading the deck: learn 100 marketing growth hacks right side cover shows you the result you’ll get by reading the deck: learn facts about the spine you probably didn’t know, how to create a brilliant cover slide in 5 minutes, 27. each content slide has 3-4 elements, image source, headline to grab the attention, sub-headlines give you more information and further, illustration : to get your attention and to illustrate the point more fullyspee, copy : to convey the main selling message of the slide, download your free, professional-looking template here, 28. use visuals, many folks out there urge you to use visuals, few tell you why you should., so here’s why:, we process visuals 60,000 times faster than text., 40% of learners respond better to visual information than text alone., people who use visual aids are 43% more persuasive than those who don’t ., here’s my go-to-list of breathtaking, free-to-use photography resources:, gratisography  (crisp, fun, humorous visuals) death to the stock photo  (as the first one) startup stock photos  (genuine looking pics) pexels (lots of themes, beautiful photo) unsplash  (stunning nature related visuals) little visuals  (as unsplash) pic jumbo  (urban-related pictures), learn how to design  attention-grabbing cover slide  here., 29. build a powerful color theme, [tweet “color accounts for 85% of the reason why someone decides to purchase a product.”], so, what’s the bottom line, color sell products. make sure the colors you chose are:, strongly associated with your organization (color increases brand recognition by up to 80%), aligned with your audience’s characteristics. find out how to align your colors with your consumer’s backgrounds here , page 6 and 7., complementary: colors opposite each other on the color wheel., create your winning color themes:, colorcode colour lovers adobe kuler  ♥ the basics of color theory (fun, interactive article), 30. use icons, this post shows you how to integrate icons in your presentation slides. here are great icon resources:, flaticon freepik  ♥ icon finder the noun project, 31. steal like an artist, you don’t have to start building a presentation from scratch., instead, do what i’m doing:, create a folder on your desktop and title it “swipe file.” anytime you see a beautiful design or great copy, just add it to your swipe file.  set up individual folders or labels (e.g. “great cover slides”, “headlines”, etc). pretty soon, you’ll have a repository of inspiration that you can tap into when you are working on your own presentations., here’s how my personal swipe file looks like:, amazing sources of design inspiration:, dribbble graphic river note & point slideshare  ♥ the 3-step process to hack slide design, 32. choose the right typography, people are more likely to engage in a given behavior the less effort it requires ( source ), helvetica is apple’s office font. amazing, isn’t it,  for free and creative font options, check out:, the 10 most popular typefaces used by the top 100 u.s newspapers the top 10 fonts web designers love (free and paid) dafont font squirrel  ♥ fonts2u fonts fabric, 33. use the crap principle, there are not a hundred but one principle of design that i want you to get under your belt., the crap principle: contrast, repetition, alignment, proximity., contrast is all about making things stand out. it can be achieved using three major tactics:  manipulation of space (near / far, empty / filled), color choices (dark vs. light / cool vs. warm) and text (typography style / bold vs. narrow)., repetition , for instance making a headline and a sub-message the same color, makes scanning your deck much easier. repetition helps you create a cohesive look to your presentation., alignment . newspapers use this to great effect. aligning a whole bunch of elements with one another makes them scan faster. alignment makes things easier to read., proximity means that things are associated with one another. let me explain that for you: the closer things are, the more they are associated the farther they are away from one another, the less they are associated., 34. make closing slides, repeat your agenda aka your deck’s plan to remind the audience of what they just got. in the final slide confirms that the presentation is over., thank you contact information, “according to most studies, people’s number one fear is public speaking. number two is death. death is number two. does that sound right” jerry seinfeld, deliver like a boss, [tweet “you only have 7 seconds to make a great first impression”], it takes only seven seconds for us to judge another person when we first meet them , says linda blair, clinical psychologist. which leads us to the following question:, what is the best way to start a presentation and make a killer opener, well, to succeed, three things must happen:, 1) get them to pay attention to you 2) answer the why should i listen to you question 3) give them a hint about the direction of your speech, here are 4 ways to craft a killer opener that’ll grab your audience’s attention (and improve your presentation and public speaking skills), 35. begin with a story, [tweet “your audience recalls only 10 to 30% of what they hear.”], “two years ago, my life changed forever. my wife kalcy and i welcomed our daughter leila to the world.”, the first 20 hours — how to learn anything | josh kaufman | tedxcsu, 36. make a provocative statement, “hey are you excited to be here are you ready to learn some stuff are you ready to get humped up and get excited, motivated if that’s you…you came to the wrong place because we’re not doing any of that today. we’re gonna learn actual stuff, usable, in the real word. and you’re gonna come away from here with things you can use, make money with”. oren klaff, you might want another example, am i right, check out will stephen’s amazingly provocative tedx intro:, x how to sound smart in your tedx talk | will stephen | tedxnewyork, “hear that that’s nothing which is what i, as a speaker at today’s conference, have for you all: i have nothing nada zip nothing smart nothing inspirational i have absolutely nothing to say whatsoever.”, like this presentation opener tip click here  to tweet it –, 37. use statistics/quotes in your opener, one of the best ways to start a speech, numbers and quotes , “46% of us small businesses feel they are being “sold to” instead of “spoken to” by other businesses “. “you only have 7 seconds to make a great first impression”. “before we get started i wanna tell you about a quote from a guy named adam nash: growth is important and all good companies take it seriously”.   growth hacking – neil patel – pioneers festival 2014, to find reliable statistics or quotes, head over to google and try these search strings:, site:edu + “your keyword” + “data”, site:edu + “your keyword” + “percent”, inurl:research + “your keyword” + “statistics”, “your keyword” + quote, 38. make a huge promise (gts formula), get your audience’s excited about what they’ll be able to do or know by the end of your speech., use the gts (give them something) formula:, you will get you will learn today, i’m going to show you [ statement that benefits your audience ]. by the end of this presentation, you will [ result they’re interested in ]., by the end of today’s presentation, you will join an elite group of speakers who can changes lives of their audience members for the better. you will learn secret techniques that only a few of the world’s best speakers are using and that’ll make every speech an outstanding one., people will listen because they really want to get what you promise., bottom line : don’t over-promise, ever., tweet this gts technique –, 39. share a plan, if your speech is longer than 30 minutes, give em a plan. a plan makes it easy for your audience to follow through aka see where you are at any point in time., “5 steps for financial freedom and you’re taking about 3: they know you’re at the middle of the speech”., command with your body, 40. stand facing the people you’re taking too, 41. use high-power poses, according to harvard business school professor amy j.c. cuddy , high-power poses decrease cortisol (“the stress hormone”) by about 25% and increase testosterone by about 19% for both men and women., nonverbal expressions of power and dominance are about expanding:, stretch out open up make yourself taller, seriously, set aside 15 minutes to watch this amazing tedx talk:, body language, the power is in the palm of your hands | allan pease .

Bottom line : Don’t use defensive postures such as arms crossed, hands in pockets, hands clasped behind or in front of your body. These postures limit your gestural ability and will make your audience close off as well.

42. use eye contact, eye contact is crucial in keeping you and your audience connected. here are two things you should do to keep them engaged:, spend a few seconds with each person you look at, for bigger lecture halls, use an m or a w pattern to spread eye contact throughout ( source )., 43. keep moving, “human beings are drawn to movement. if you move when you speak, you’ll get people’s attention., it can be especially effective to move toward the audience before making a key point, and away when you want to signal a break or a change of subject. you can also use space to reinforce your ideas. for example, if you’re presenting three issues, talk about each of them from a different physical position”., carole kinsey goman (via forbes)., convince with your voice, 44. use pauses to add expression and feeling to  your speech, [tweet “pausing is to speaking as punctuation is to writing.”], look, pauses are super important because they:, reduce the overall rate of speaking, give the audience time to reflect + absorb what you’re saying, tell your listeners you are moving from one thought to the next, here are a few tips from the presentation coach diane windingland :, pause before you speak, look at your audience first, pause before and after important/difficult words or concepts, pause after changing visual, pause before and after a punch line ( e.g take my wife….please),  plus, when saying something important, speak slowly., slowness implies what you’re going to say is extremely important—so important that they need time for it to sink in. plus, a clear speech is easier to understand., 45. use a conversational tone, verbal presentation skills are crucial to your success and there are two things you should do to increase engagement with your audience:, first, use the words “you” and “i”  so your audience relates with what you’re telling them., do you reme mber the last time you….[client problem]. i understand that. you know that feeling when… [bad situation]. i think it’s crazy, don’t you you ’re stuck in [bad situation], you ’re dealing with… [problem]… i feel your pain. let me be honest with you, if you ’re serious about [benefit they want]…, second, you can also use rhetorical questions:, pretty sneaky, isn’t it you guys know what i’m talking about, right, 46. use sensory phrases, using sensory phrases while you’re presenting will help you get your audience to feel something:, does it feel like…. can you imagine… let me show you… let me tell you… you don’t need to…, if you’re like me you’ll love to get your brain juice going with concrete examples., check out these lists of emotion, trigger words and phrases:, 47. eliminate filler words (aka the dreaded “um”), since being kids, we’ve been conditioned to answer questions immediately.  and that’s why we’re using filler words such as “uh”, “um”, “well”, “like”… that make us look dumb and unprepared., here are a few ways eliminate these words from your vocabulary:, video or audio record yourself: find out just how bad it really is. if you’re aware of it, you can work on it, don’t speak while looking at your notes (look at your notes, look up and then speak), be silent while you are trying to come up with the right word, apply the pta formula : pause, think, answer, tweet this filler words elimination technique –, 48. apply the sdt principle.

Don’t tell me the moon is shining; show me the glint of light on broken glass. Anton Chekhov

The SDT (aka Show Don’t Tell) principle has one purpose: enable your audience  to experience the story through action, words, senses, and feelings.

Here’s a kickass example from zendesk  customer service software:, bottom line : get your audience to picture what you’re telling them.,  great resources on body language techniques:, your hand gestures are speaking for you  (with pictures), the secrets of body language: why you should never cross your arms again, amy cuddy: your body language shapes who you are  (ted talk), 49. avoid the lecture (here’s why), “for the first 5-10 minutes of a typical 50 minute lecture a student remembers a high proportion of the information presented, after which the proportion of information preserved rapidly declines. students typically retain 70% from the first 10 minutes of lecture, and 20% from the last 10 minutes . source ., yup… our brains don’t pay attention during a lecture., “research has shown that the lecture, aka “a dump of information”, is quite literally the worst way to receive content. we cannot retain, interact, or engage with it. the research of james hartley and ivor davies revealed that in the first seven minutes of a lecture, all were engaged. shortly after that window of time, attention dropped and plateaued for the next forty minutes., don’t make the mistake of doing a brain dump. ponder how to create small moments between 7-10 minute chunks of content that allow the audience to stop, pause, and think for a while. avoid the lecture”, bryan kelly (via bryan paul kelly), 50. rehearse, when asked what he thinks the most costly presentation mistake is, scott schwertly  of ethos3  had this to say…, “rehearse. embrace the mindset that every presentation requires a number of rehearsals. if your boss wants you to present on a piece of subject matter you have never seen before, it requires a minimum of 7-8 rehearsals. back in 1981, jerry seinfeld practiced 200 times for his comedy bit on the tonight show with johnny carson., if you think practicing your presentation 2x the night before and 1x the morning of your talk will make you succeed, you are dead wrong.”, scott schwertly , ceo of ethos3, here are two effective ways to rehearse your speech:, audio record yourself: it will help you assess which phrases sound good and which just look weird. don’t forget to listen for filler words and heck out the time., get feedback. grab a friend or a colleague and ask him: what can i improve what’s your favorite element of the speech, it’s time to put your new presentation skills into action , it’s no secret that effective presentation skills can skyrocket your success – a new job, a boost for your business, or even fund raising for your startup., no wonder why 90% of american people are saying communicate skills are most important for their children to get ahead in the world today ., some years back, when i was just starting to get serious about building persuasive presentations and pitches, i scoured the web for checklists that would help me remember all these new things that i was learning., i found nothing, other than seamless list of tips like “arrive early” (duh), “be entertaining” or “tell stories”., i felt frustrated, and that’s why i decided to create this piece of content., i believe this infographic would be a great little addition to keep on your own computer desktop. whenever you build or deliver a presentation….just check out the list to make sure you’re on track., hope you’ve enjoyed and learnt., additional resources you’ll love, pptpop’s best resources : a hand-curated list of articles, templates, and life-changing books that will help you become a better you, faster than anyone else., make a killer sales presentation : my personal blueprint to designing high-converting sales decks form scratch., [tweet “how to hack your presentation skills [infographic] “], join pptpop, if you join pptpop, you’ll get one or two monthly emails where i share crazy-effective advice designed  to help you craft irresistible pitches and presentations that hook. and sell. a lot. no fluff. no b.s. click that fat blue button to subscribe., recommended for you.

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Blog Beginner Guides 9 Tips for Improving Your Presentation Skills For Your Next Meeting

9 Tips for Improving Your Presentation Skills For Your Next Meeting

Written by: Hannah Tow Feb 03, 2020

Presenting to an audience is one thing, but presenting ideas in a persuasive manner to the key stakeholders of your business is a whole other ball game.

The fact of the matter is that successfully presenting to a room full of people is a skill that’s mastered by very few. It takes practice, practice, and even more practice to start feeling comfortable with everyone’s eyes focused on you so you can effectively get your point across. 

The reality of presenting is that you can’t escape it. Especially as you start to move up in your career. If you’re yearning to improve, this article will walk you through the top nine tips to use to enhance your presentation skills for your next big meeting as well as throughout your life. Let’s get started.

9 top tips for improving your presentation skills:

• Practice speaking in front of others
• Use less text and more visuals in your presentation
• Leverage your personality
• Welcome questions and comments during
• Be passionate and engaging
• Maintain eye contact with your audience
• Obsess over your listeners
• Focus on confident body language
• Keep it as short as possible

Constantly practicing, refining and improving upon your presentation skills will not only make you a more confident individual, but you will find that you rise quicker to success in your career. However, having great presentation skills does not just affect your work-life. Great presentation skills are truly life skills that you should integrate into more areas than just the conference room.

1. Practice speaking in front of others 

Practice always makes perfect. 

It doesn’t matter how well you know what you’re talking about, the moment you have to persuade, engage, or teach in front of an audience, you will probably stumble a bit. This is a natural reaction that affects pretty much everyone when all eyes are pointed in one direction and the anxiety sets in. 

It’s important to remember that the overwhelming feeling of stress you probably feel is the result of your unfamiliarity with the situation, not from your lack of preparedness. The more comfortable you are with taking the stage and having everyone’s attention on you, the less nervous you’ll get. 

The greater confidence you have in your presentation skills will allow you to focus on what actually matters–which is the material that you’re presenting. 

The best way to implement this practice is by starting off small. Prepare a presentation to give to your friends, family, or closest co-workers. This sounds easy, but you will learn that it’s not necessarily who is listening to you that causes nerves, but it’s the fact that all of the attention is on you. 

You’ll become more comfortable with the attention when you begin practicing in front of others more often, which will allow you to effectively present your ideas next time it’s your turn to speak in the conference room.

RELATED: Learn the top ten public speaking tips to better prepare you for your practice sessions. 

2. Use less text and more visuals in your presentation

We’ve all been there before: sitting at the conference table trying our very best to stay interested and engaged with the presentation before us. The presentation lacks color, images, and all sense of creativity while containing an over-abundance of text and long-form paragraphs. 

These types of presentations are horrible for two reasons: 

The first reason being that the minute you have words on the screen, your audience will direct their attention away from you to begin reading and completely tune you out. 

The second reason is if your presentation skills are poor, not only will your presentation be dull to listen to, but it will be unbelievably boring to look at as well. You’ll quickly find out how easy it is to lose most of the room’s attention when you create a lackluster presentation. 

If you feel lost attempting to design your slides into an exciting work of art, try using creative presentation templates . PowerPoint templates make it simple to produce something beautiful, and they can also make you feel like an accomplished designer after seeing the outcome, such as this business presentation example . 

In addition to nicely designed slides, you should always try to use infographics and charts to help you better summarize the complex information you’re relaying to your audience. It will be much easier for your listeners to understand what you’re explaining when they have something to visualize it with. Plus, there are plenty of resources out there to help you craft these visuals.

Learn how to make an infographic in five easy steps or produce an impressive graph .

If you feel worried that your presentation doesn’t hold enough content, you must remember the main reason for visual aids: 

They are to enhance what you’re speaking about, not lead it! 

If you’ve done enough practicing, you should feel confident in your presentation skills to thoroughly explain your main ideas and you won’t need to rely on the screen anyhow.

TIP: If you’re looking for even more ways to engage your audience with your visuals, check out 120+ presentation ideas that are sure to wow and delight! 

3. Leverage your personality

As cliche as it sounds, you should always be true to who you are, especially if when you’re presenting. 

It’s incredibly easy to tell if someone is faking it for the sake of their audience, so you should never pretend to act in a way that you don’t typically do. Not only will you feel unnatural and uncomfortable doing it, but you can also risk embarrassment when you try to tell a forced joke and no one laughs or your new-found trait of sarcasm doesn’t sit well with your boss. 

It should bring you comfort knowing that most everyone in your meeting knows who you are. Use this to your advantage and start the presentation by playing up your best personality traits. Use your humor if you’re known to crack jokes or throw in your typical mannerisms.

These little additions will make your presentation feel much more relaxed for everyone involved. In addition to your own unique quirks, you should also bring a level of personability to your meeting.

Be empathetic, smile more, and look around the room.  Doing so will improve your presentation skills, make you more likable, and allow your audience to be more receptive to you. 

In many cases, you may be presenting virtually, rather than in person. You can still allow your personality to shine through and energize your virtual presentation. Lisa Schneider, Chief Growth Officer at Merriam-Webster, wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out.

4. Welcome questions and comments during your presentation

Be flexible throughout your presentation. Answer questions and respond to any comments your audience may have either through hand raising or an audience response tool . Don’t worry if it veers you off your script. Chances are if one person has a question or comment, the others in the room are thinking it too. 

Use this as an opportunity to prove how well you understand the material you’re presenting–your audience will take notice.

Also, take some time out at the start or your presentation to ask your audience some icebreaker questions and slowly transition into the more important stuff. 

Taking this minute to talk through anything that your audience is thinking of is a good thing because it means they are engaged with you and really paying attention to the words coming out of your mouth. Doing so will also relax the format of your presentation, allowing you to feel more confident and relaxed as well.

5. Be passionate and engaging 

When creating your presentation, craft it in such a way that makes your audience curious and makes them have questions for you. A persuasive presentation is the best way to get the positive reactions you are looking for, so be as passionate as you can be about your subject matter to seal the deal. 

Remember that questions and comments during your presentation are a good thing, especially if you’re the one prompting them! 

The more excited you are to present your ideas and show off your expertise, the more excited and engaged your audience will be. Own your subject matter and know what you’re talking about, it’s one of the most important presentation skills to have.

6. Maintain eye contact with your audience

This is a very obvious tip that will go a long way with your audience. 

When the people you’re speaking to feel like you’re taking notice of them, they are much more likely to take notice of you and pay better attention to everything that you’re saying. 

It’s important to remember that losing eye contact and looking everywhere but at the people that you’re presenting to is a common nervous behavior. Pay extra close attention to whether or not you’re guilty of that, and work to ensure you have your eyes on at least one person.

7. Obsess over your listeners 

Be receptive to your listeners. You can’t forget that what you’re presenting is for the audience, and it has nothing to do about you! 

Focus on the value you can provide to the people in the room. The more serving you are to them, the greater chance you have at driving your point home and nailing your presentation. 

It’s also important not to forget about those listening to you remotely over video conferencing . Make sure they know you’re aware of them and engage them as well! 

8. Focus on confident body language 

Smiling, hand gestures, eye contact, and a powerful stance all exude confidence. 

If you don’t have strong body language and are showing physical signs of nervousness (ie. tapping, bouncing, shaking, darting eyes, and more) your audience will have a hard time focusing on the material you’re presenting and hone in on the fact that you’re nervous and probably don’t know what you’re talking about as much as you say you do.

No matter how nervous you are, take a deep breath and pretend otherwise. You might actually start to believe it!

9. Keep it as short as possible

Every single person’s time is valuable ( especially at work), so don’t waste precious meeting time. If you can say everything you need to in half of the time that is allotted, you should do so. 

Ensure that you’re only sharing the most important information. All of the extra fluff will bore your audience and you will lose their attention very quickly.

It’s a great idea to wrap up your presentation with key takeaways and action items. Doing so will ensure that no matter how quickly your meeting ended, your team understands their next steps. You can send out a quick, summarizing slide deck or an easy to read one-pager for their reference later. These visuals will make sure all of your bases are covered and that everyone is on the same page upon leaving the meeting.

A good presentation makes all the difference. Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Never stop refining your presentation skills 

Possessing great presentation skills doesn’t come naturally to most people–it’s something that’s learned and practiced over time. As with most things in life, you must continuously work on refining your skills to get better and better. 

Use these nine proven presentation tips that we covered in this article to improve your presentation skills and ace different presentation styles . By doing so, you will find that presenting at your key meetings becomes easier and easier and you’ll begin to nail it every single time.

More presentation guides:

How to Make a Persuasive Presentation

120+ Best Presentation Ideas, Design Tips & Examples

33 Presentation Templates and Design Tips to Hold Your Audience’s Attention

Presentation Design Guide: How to Summarize Information for Presentations

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10 Presentation Skills That Every Great Presenter Must Have

It’s no secret that effective presentations can help you get ahead in business. After all, what better way to show off your knowledge and expertise than by delivering a well-crafted presentation? The right presentation skills give you the ability to share your ideas with an audience convincingly and engagingly.

Unfortunately, not everyone is born a natural presenter. If you’re not used to standing up in front of an audience, the prospect of doing so can be daunting. Fortunately, there are a few simple things you can do to improve your presentation skills.

In this article, we’ll share some tips on how to do just that, allowing you to deliver an effective presentation.

Let’s get right into it.

What are Presentation Skills?

Presentation skills are the abilities you need to deliver a clear and effective presentation. After all, a good presenter is someone who can communicate their ideas in a way that engages and motivates their audience.

There are many different aspects to presentation skills, from knowing how to structure your talk to using visuals effectively, to dealing with nerves.

Developing strong presentation skills will help you to communicate your ideas more effectively and make a positive impression on your audience.

Presentation skills are important because they can help you to communicate your ideas clearly and effectively. A good presentation can make a big impact on your audience and can help to persuade them of your point of view.

Presentation skills are also important in other areas of life, such as job interviews, sales pitches, and networking events. Being able to present your ideas clearly and concisely can give you a big advantage over others who are not as confident in their presentation skills.

Why Is it Important To Recognize Presentation Skills & Their Benefits?

One of the most important reasons to recognize presentation skills is because they are a valuable skill for any profession. Good presentation skills can help you in your career by making it easier to sell your ideas, get promoted, and be successful in business.

In addition, good presentation skills can also help you in your personal life by making it easier to give speeches, make presentations, and teach classes.

In addition, recognizing presentation skills can also help you improve your presentations. If you are not aware of the importance of presentation skills, you may not be using them to their full potential.

By taking the time to learn about presentation skills and how to use them effectively, you can make your presentations more effective and persuasive.

Here’s a list of benefits that come with good presentation skills:

• Increased confidence
• The ability to think on your feet
• Improved public speaking skills
• Enhanced written communication skills
• The ability to lead and motivate others
• Enhanced problem-solving abilities
• Improved negotiation skills
• Stronger time management skills
• Greater creativity
• The opportunity to make a positive impact on others

10 Examples of Presentation Skills

Let’s now explore some practical examples of presentation skills that will help you ace your next big presentation.

A Clear And Confident Voice

One of the most important aspects of a great presentation is having a clear and confident voice. If you’re mumbling or speaking too quietly, your audience is going to have a hard time understanding you.

On the other hand, if you’re shouting or speaking too fast, they’re going to get overwhelmed and tune out. So, it’s important to find that happy medium where your voice is audible and easy to understand.

The Ability To Engage With Your Audience

Another key presentation skill is the ability to engage with your audience. This means making eye contact, using gestures, and speaking in a way that is relatable and easy to understand.

If you’re just standing there reading off a slide, chances are your audience is going to get bored pretty quickly. But if you can find ways to keep them engaged, they’ll be more likely to listen to what you have to say.

Good Eye Contact

One of the best ways to engage with your audience is through eye contact. When you make eye contact with someone, it shows that you’re interested in what they have to say and that you’re engaged in the conversation. It also helps to build trust and rapport.

So, if you can find ways to make eye contact with your audience members, it will go a long way in keeping them engaged.

Natural Gestures

Another great way to engage with your audience is through natural gestures. Using your hands and arms to gesture can help emphasize points and keep your audience engaged. Just be sure not to go overboard – too much gesturing can be distracting.

Positive Body Language

Your body language is also important when it comes to presentations. If you’re slouching or looking down at your feet, it’s going to show that you’re not confident in what you’re saying.

On the other hand, if you’re standing up straight and making strong eye contact, it’s going to give off a positive impression. So, be aware of your body language and try to project confidence through it.

The Use Of Visual Aids

Visual aids can be a great way to engage your audience and make your points more clear. Using slides, charts, and graphs can help illustrate your ideas and make them easier to understand. Similar to using gestures, just be sure not to overdo it – too many visuals can be overwhelming and confusing.

The Ability To Handle Questions

At some point during your presentation, you’re likely going to get questions from your audience; how you handle those questions can make or break your presentation. If you’re able to answer them confidently and without getting flustered, it’ll show that you know your stuff.

But if you start to get tongue-tied or defensive, it’s going to reflect poorly on you. So, be prepared for questions and try to stay calm when answering them.

An Organized Structure

Another important presentation skill is having a well-organized structure. This means having an introduction, main body, and conclusion to your presentation.

It also means using transitions between sections to help your audience follow along. If your presentation is all over the place, it’s going to be hard for your audience to stay engaged and they’ll quickly tune out.

The Use Of Storytelling

Storytelling is a great way to engage your audience and make your points more memorable. And while it might not seem like a traditional presentation skill, it can be extremely effective. So, if you can find ways to weave stories into your presentation, it’ll go a long way in captivating your audience.

Last but not least, confidence is one of the most important presentation skills you can have. If you’re not confident in what you’re saying, it’s going to show – and your audience is going to pick up on it.

So, even if you’re not feeling 100% sure of yourself, try to project confidence. It’ll make a big difference in how your audience perceives you and your message.

How To Identify & Master Presentation Skills

The good news is that presentation skills are not rocket science. Anyone can develop and master them with the right guidance.

Here’s a 5-step process to help you identify and master presentation skills.

Determine The Purpose Of Your Presentation

Are you trying to inform, persuade, or entertain your audience? Knowing the purpose of your presentation will help you focus on the right content and delivery.

Know Your Audience

Who will be watching or listening to your presentation? What are their needs, wants, and concerns? The better you understand your audience, the more effectively you can address their needs.

Structure Your Content

Organize your thoughts into an introduction, body, and conclusion. The introduction should grab your audience’s attention and set the stage for the rest of your presentation. The body should contain the meat of your argument, and the conclusion should drive home your main points.

Choose Your Delivery Method

Will you be using slides, props, or other visual aids? Will you be speaking extemporaneously or reading from a script? Choose a delivery method that best suits your content and audience.

Practice, Practice, Practice

The only way to become a master presenter is to practice, practice, practice! Experiment with different techniques and find what works best for you. Then keep practicing until it becomes second nature.

Also, consider that the right strengths test can help you understand your presentation skills better – both the strong ones and the ones to get better at. To this extent, the High5test.com strengths test is a great resource.

How To Improve Presentation Skills in The Workplace

The workplace is one of the most important places to hone your presentation skills. After all, in the business world, first impressions are key, and being able to deliver a polished and professional presentation can make all the difference in whether or not you’re successful.

Here are a few tips to help you improve your presentation skills in the workplace:

Preparation Is Key

This may seem like a no-brainer, but it’s worth repeating. When you’re preparing for a presentation, take the time to do your research and gather all of the necessary information. This will help ensure that your presentation is well-organized and flows smoothly.

Be Aware Of Your Body Language

Your body language speaks volumes, so it’s important to be aware of what you’re communicating with your nonverbal cues. Make sure you’re standing up straight, making eye contact, and using gestures appropriately. These small tweaks can make a big difference in how your audience perceives you.

One of the best ways to improve your presentation skills is simply to practice as much as you can. The more you present, the more comfortable you’ll become and the better you’ll be at thinking on your feet and handling questions from the audience.

Seek Feedback

After each presentation, take some time to reflect on what went well and what could be improved. If possible, seek feedback from your colleagues or boss. This will help you learn from your mistakes and continue to improve.

By following these tips, you can start to improve your presentation skills and make a positive impression in the workplace.

How To Highlight Presentation Skills In Resume & Job Interview

Another important skill that is often overlooked is the ability to highlight presentation skills in both a resume and a job interview. This can be the difference between getting the job and not.

When you are applying for a job, your resume is often the first thing that potential employers will look at. It is important to make sure that your resume includes any relevant presentation skills that you may have.

You can do this by including any experience you have in public speaking, leading presentations, or teaching courses. If you do not have any experience in these areas, consider listing any other relevant skills that could transfer over into presenting, such as customer service or sales experience.

In addition to your resume, it is also important to be able to highlight your presentation skills during a job interview. This is often done through behavioral interviewing, where you will be asked to describe specific examples of times when you have presented in the past. It is important to be prepared for this type of question and to have a few examples ready to go.

When you are highlighting your presentation skills, it is important to focus on any successes that you have had. This could be anything from getting positive feedback from an audience to successfully teaching a new course.

No matter what the specific example is, it is important to focus on how you were able to positively impact the situation. This will show potential employers that you can effectively present information and that you are someone they would want on their team.

Bonus Tip: How to Improve Presentation Skills in School As a Student

School students often have to present in front of their classmates and teachers. This can be a daunting experience, especially if you don’t feel confident in your abilities. However, there are some things you can do to improve your presentation skills while you’re still in school.

Join A Club Or Organization That Requires Presentations

This will force you to get up in front of people regularly and hone your skills. If no club or organization at your school requires presentations, start one!

Give speeches in front of the mirror.

Practicing in front of a mirror can help you identify any nervous habits you have (like fidgeting or pacing) and correct them before you have to give a real speech.

Use Note Cards Instead Of A Script

Reading from a script can make you sound robotic and unauthentic. Note cards will help you stay on track without sounding like you’re reciting memorized lines.

Record Yourself Giving A Presentation

Then, watch the recording back to see how you can improve. This exercise can be painful, but it’s one of the best ways to identify your weaknesses and work on them.

Find A Mentor

Ask a teacher or another adult you trust to give you feedback on your presentations. They can offer helpful tips and criticism that will help you improve.

By following these tips, you’ll be well on your way to becoming a great presenter in no time!

Presentation Skills FAQs

What are the 7 presentation skills.

The 7 presentation skills are:

• Eye contact

What are the 4 types of presentation skills?

The 4 types of presentation skills are:

• Verbal communication
• Visual aids
• Non-verbal communication
• Listening skills

What is the rule of presentation?

The rule of presentation is to always keep the audience in mind. This means knowing who your audience is, what they want to hear, and how to best deliver your message so that they will listen and be able to understand it.

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6 Ways You Can Evaluate Your Own Presentation

Hrideep barot.

• Body Language & Delivery , Presentation , Public Speaking

Naturally, giving a presentation is a skill that falls on the professional side of the spectrum. It involves a lot of formality along with practice to get good at it. 

But how do you decide what exactly it is that you need to work on? Read on to find out about six ways to evaluate your presentation skills.

Evaluating your presentation requires the ability to analyze your performance based on some very specific criteria related to delivery and content. More importantly, you must do it in an objective sense, without letting your self-bias come in the way.

Importance and benefits of evaluating your presentations yourself

Public speaking requires skills that are developed over time. Whether you’re a pro at it or a beginner, there is always room to grow because people have a varying set of abilities. 

Presentations are all about influence. You aim to create a dynamic with your audience so they buy into whatever it is that you’re trying to convey. 

And if you keep innovating your techniques and find your strength (which all comes with self-evaluating), you’ll essentially be enhancing your power to influence. 

In addition to that, it makes you a better presenter. The lack of being told what to do by someone else gives you a sense of self-confidence and patience. 

Additionally, you being a good presenter would mean more successful meetings, which in turn means you’d profit your business.

Basically, the better your presentation, the more likely are your chances to successfully fulfill your agenda. So grab a paper and a pen and embark upon your journey of getting better!

What criteria do I need to follow for evaluation?

Let’s address the skills we need for pulling off a good presentation.

Quality of content

• Engagement with audience
• Visual aids
• Focusing on strengths. 

Based on these categories, you need to form criteria to test yourself. Think of it like setting a frame of reference for yourself, placing yourself on a scale ranging between good and bad would help you track your progress. 

Following are the pointers you need to keep in mind while evaluating your presentation skills-

The two most things to keep in mind about structure is that you need to have a very intriguing start to your presentation, something that hooks the audience. (an anecdote, perhaps)

Secondly, make sure your ending is clear and in alignment with the purpose of the presentation. And include a call to action. For example, if your presentation is about mental health awareness, make sure one of your end slides has a comprehensive contact list of psychologists/therapists. 

Apart from that, the transitions between your pointers have to be smooth. Try adding segues (which is basically building context for your next point) In the previous example, a personal anecdote involving someone with depression can be a good segue to talk about the importance of mental health. 

If you’re new to structuring content or making presentations, here’s an article of ours that might help- The Ultimate Guide to Structuring a Speech

Delivery is everything. From gestures to hand movements, your body language must emphasize CONVEYING something. 

When you say something especially important, there must be some emphasis on part of your delivery. Like slowing your speech, or knocking the table, or repetition of the point, etc. 

There should be some sort of continuity to your narrative, the ‘flow’ must come naturally. This can be done using the smooth transition technique mentioned above. 

Adding a story-like quality to your speech might help. (having proper segregation between the beginning, middle, and end)

You cannot be providing generic content. Always remember, in presentations, quality surpasses quantity. 

Rambling about your topic on and on would not only bore your audience but also hinder the aforementioned flow and transitions that are so important. 

You need to make sure you’re adding something of value that is unique to you, and not general. You may refer to our article that might help further with this- Should a Presentation Have an Agenda?

Engagement with the audience

Your content must always be altered according to your audience. Knowing your audience is a very crucial step. You cannot say the same things in front of an MNC board meeting members as you would in front of a bunch of college students.

Knowing your audience helps you decide your content, flow, transition, practically everything. 

Also, engagement with the audience means the interaction that takes place between you and them. You need to appear approachable for them to talk to you. 

But at the same time, you need to prepare yourself in advance to be able to answer the questions that might come your way. A little prediction here and there can save you a lot of anxiety. 

Visual Aids

Visual aids during a presentation include everything from the design and arrangement of content in your presentation to your appearance. (But mostly the former)

Now when it comes to visual aids in a PPT, there is no better advice than the 5 by 5 rule.

The Powerpoint 5×5 slide rule states that-

a. Each of your slides should have no more than 5 lines.

b. Each of those lines should have no more than 5 words.

It ensures keeping your content crisp and to the point. A tip to apply this rule would be to not focus on including the main content in the ppt. Instead, write only pointers and elaborate on them yourself.

This way, you prevent your audience from getting too caught up in reading the slides hence getting distracted from you. 

How exactly do I evaluate my presentation?

Here are the six-pointers that will guide you through it step-by-step.

Identify patterns

Keeping in mind the above-mentioned pointers, start looking for what you’re doing wrong.

Is there something that you repetitively keep doing wrong? Maybe the topics you choose aren’t relevant, maybe you use too much text in slides, maybe you don’t captivate your audience by raising vocals, maybe you don’t move enough. 

There are always patterns. You need to develop attention to detail. 

Focus on the audience

Your audience engagement can make or break the deal. While you’re presenting, make sure you make eye contact with as many people as you can. And keep an eye out for people’s reactions. It helps you get real-time feedback. 

Now there’s a chance this might not work and you get distracted or disheartened. In which case, drop this tactic. Nothing is worth blowing your confidence down during the presentation. 

Take feedback

Part of the reward for good audience engagement is honest feedback. If people like your content but find your delivery a little off, if you engage well with them, they will be a little more open to bringing it to your attention.

Maybe to make it a little more certain, announce at the end that you’re open to constructive criticism. It also adds to the impression you make. People find people who are willing to admit their flaws, admirable. 

Make sure you maintain a record of your progress, right from making those criteria scales to your speeches through successive presentations. You could do it on paper or a device, whatever is more comfortable. 

Make notes about what you need to work on right after presentations, and tick them off when you do in the next ones. It brings along a sense of accomplishment. 

In reference to keeping track of practicing, you may check out our 13 Tips For Rehearsing A Presentation

Objective set of eyes

Ask a friend or a colleague to give you honest advice. Truth is, no matter what, your clients would always be skeptical of telling you what’s wrong. And there’s only so much you would criticize about yourself.

Asking someone you trust can help you get a fresh perspective on your progress since we get a little over in our heads sometimes. 

Use your strengths and weaknesses

After having acquainted yourself with this whole system of evaluation, it is no doubt you’d be very aware of your strong and weak points. It is a good thing. 

Honestly, there could always be some little things here and there that we cannot wrap our heads around, and that’s okay. Because we also have our strengths to cover up for them.

For example, you could be a little off with a smooth transition between subpoints, but if you drop a super-strong call to action, in the end, it gets compensated. 

And the best part is, only you can use them to your benefit since you’re the only one who knows about them!

Additionally, watching content related to your topic can be of massive help too. For example, if your speech is on mental health , then maybe watching a TEDTalk by a mental health professional can add on to the authenticity of your content.

To go that extra mile, you could also record yourself while giving the speech in front of a camera and review the recording to see where exactly you went wrong. Sometimes, watching your presentation from the audience’s perspective gives you a peak into what they see, and consequently, allows you to have a bigger impact on them.

Here’s a checklist to keep in mind while self-evaluating:

Print the checklist out for easy accessibility, mark yes or no after every presentation to keep track of your progress.

Practical Tools to use for self-evaluation

Feedback forms.

Feedback from your audience is important, as stated before. However, you can’t store all of the verbal feedback in your brain, let alone use it for self-evaluation later. Moreover, sometimes the audience might be vague with how they respond and that is unhelpful.

What you can do, instead, is devise a feedback form enlisting specific questions, the answers to which would be relevant for your purpose. This not only lifts the burden of remembering all you heard after presenting, but also eliminates unnecessary jargon from the audience.

Self-reflection

Self-reflection is the most important part of this process. Now, this does not only involve you going to the feedback forms but also reviewing specific areas that you need extra work on. You can make a categorized list or a scale of easily ‘fixable issues’ to issues that need relatively more practice and work.

If there is an issue that you don’t seem to be able to work around, another form of self-reflection you can do is record yourself. As mentioned before, use the camera and present as you would in the conference room. Looking at a tape of yourself after presenting(as opposed to while presenting in front of the mirror), can help you detect what’s wrong in a better way. Plus, it helps you check body language.

Presentation rubrics are one of the handiest tools you can use for evaluation. It is a specific set of criteria that sets qualitative standards for the things/skills you need to have in your presentation to qualify as a good one.

For example, For a college research paper, the categories of criteria would be creativity, research element, use of sources and references, innovative aspects, etc. These categories would then be assessed on a scale of good to excellent or 1 to 5 and be marked accordingly.

It provides a quantified version of assessment which helps tremendously to analyze where specifically, and how much do you need to work on.

Apart from this, if you’re a techno-savvy person who is not inclined to write with a journal to keep track or implicate any of the other tools, worry not! We happen to have just the thing to help you! In today’s technology and smart phone driven world where most things are online, we can do self-evaluation up there too!

Here is a detailed and comprehensive article about 34 Best Smartphone Apps for Presenters and Professional Speakers that will guide you through that process.

Well, with all these tools and techniques, you’re all set to begin your self-evaluation! Remember, different techniques work for different people. It’s all a matter of trial and error. Some patience and practice can take you a long way to become the presenter you aspire to be.

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• Effective Presentation Skills Tutorial
• Presentation Skills Quiz
• Preparing for the Presentation
• Organizing the Presentation
• Designing Effective Presentation Materials
• Rehearsing the Presentation
• Delivering the Presentation
• Handling Questions and Answers
• Presentation Preparation Checklist
• Common Reasons for Ineffective Presentations

Test Your Presentation Skills: Quiz!

How you say things is more important than ________ 

What you say

Voice techniques

Eye contact

Rate this question:

What is the most important visual in a presentation?

Body Language

Voice Techniques

The presenter

What percentage of the time should you be looking at your audience?

What is the guaranteed way to lose connection with your audience.

Poor body language

Speaking too softly

Not making any eye contact

Not being prepared

When presenting, what are the 2 main reasons presenters stop looking at the audience?

They are nervous 2. They forget what they were going to say.

They need to look at their notes. 2. They are nervous.

They need to look at their notes. 2. They are looking at their slides.

They are having technical problems. 2. They are nervous.

You should use your hands when you present.

When presenting to a large group, the most effective gestures come from the wrist and elbows., your facial expressions must support what you are saying., what percentage of our impression (feeling or opinion) from a communication comes from words said, when presenting to a large group, how many people should you pick out to make eye contact with.

All of them

What is the voice technique that you can use to slow down your pace to make your sentences easier to understand and more effective?

Intensifiers

Articulates

Your facial expressions must support what you are saying?

You should use your hands when you are presenting., you should find someone that presents well and copy them exactly., when not gesturing, the hands should sit quietly at the sides of the presenter. this is called:.

Open position

Zero position

Casual position

Formal position

When speaking, the sounds will be clear if you do not rush your words?

Group words into phrases according to their meaning and make pauses between the phrases., what are the 3 key points of general advice for voice techniques.

Articulate, exaggerate, emphasize

Articulate, pause, phrase

Articulate, keep your sentences short, check the spelling of difficult words

Articulate, check the spelling of difficult words, speak up

It is always a good idea to exaggerate it a little, it helps to get your message across persuasively.

In general, you should slow down to make your most important points.  this gives your message time to sink in., summarizing may contain new information and must be short., try to prepare your conclusion ____________ you prepare the rest of the talk., which selection contains the five items in the conclusion structure.

Signaling the end, summarizing, conclusion, results, sources

Introduction, outline, body, closing, inviting questions / discussion

Signaling the end, summarizing, conclusion, closing, inviting questions / discussion

Signaling the end, main points, restating the problem, solutions, inviting questions / discussion

The number of your main points in your summary cannot be more than 6.

A rhetorical question is a question that is asked only for effect, and generally, an answer or response is not expected..

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Evaluating Business Presentations: A Six Point Presenter Skills Assessment Checklist

Posted by Belinda Huckle  |  On April 18, 2024  |  In Presentation Training, Tips & Advice

In this Article...quick links

1. Ability to analyse an audience effectively and tailor the message accordingly

2. ability to develop a clear, well-structured presentation/pitch that is compelling and persuasive, 3. ability to connect with and maintain the engagement of the audience, 4. ability to prepare effective slides that support and strengthen the clarity of the message, 5. ability to appear confident, natural and in control, 6. ability to summarise and close a presentation to achieve the required/desired outcome, effective presentation skills are essential to growth, and follow us on social media for some more great presentation tips:, don’t forget to download our presenter skills assessment form.

For many business people, speaking in front of clients, customers, their bosses or even their own large team is not a skill that comes naturally. So it’s likely that within your organisation, and indeed within your own team, you’ll find varying levels of presenting ability. Without an objective way to assess the presenter skills needed to make a good presentation, convincing someone that presentation coaching could enhance their job performance (benefiting your business), boost their promotion prospects (benefiting their career) and significantly increase their self confidence (benefiting their broader life choices) becomes more challenging.

So, how do you evaluate the presenting skills of your people to find out, objectively, where the skill gaps lie? Well, you work out your presentation skills evaluation criteria and then measure/assess your people against them. 

To help you, in this article we’re sharing the six crucial questions we believe you need to ask to not only make a professional assessment of your people’s presenting skills, but to showcase what makes a great presentation. We use them in our six-point Presenter Skills Assessment checklist ( which we’re giving away as a free download at the end of this blog post ). The answers to these questions will allow you to identify the presenter skills strengths and weaknesses (i.e. skills development opportunities) of anyone in your team or organisation, from the Managing Director down. You can then put presenter skills training or coaching in place so that everyone who needs it can learn the skills to deliver business presentations face-to-face, or online with confidence, impact and purpose.

Read on to discover what makes a great presentation and how to evaluate a presenter using our six-point Presenter Skills Assessment criteria so you can make a professional judgement of your people’s presenting skills.

If you ask most people what makes a great presentation, they will likely comment on tangible things like structure, content, delivery and slides. While these are all critical aspects of a great presentation, a more fundamental and crucial part is often overlooked – understanding your audience .  So, when you watch people in your organisation or team present, look for clues to see whether they really understand their audience and the particular situation they are currently in, such as:

• Is their content tight, tailored and relevant, or just generic?
• Is the information pitched at the right level?
• Is there a clear ‘What’s In It For Them’?
• Are they using language and terminology that reflects how their audience talk?
• Have they addressed all of the pain points adequately?
• Is the audience focused and engaged, or do they seem distracted?

For your people, getting to know their audience, and more importantly, understanding them, should always be the first step in pulling together a presentation. Comprehending the challenges, existing knowledge and level of detail the audience expects lays the foundation of a winning presentation. From there, the content can be structured to get the presenter’s message across in the most persuasive way, and the delivery tuned to best engage those listening.

Flow and structure are both important elements in a presentation as both impact the effectiveness of the message and are essential components in understanding what makes a good presentation and what makes a good speech. When analysing this aspect of your people’s presentations look for a clear, easy to follow agenda, and related narrative, which is logical and persuasive.

Things to look for include:

• Did the presentation ‘tell a story’ with a clear purpose at the start, defined chapters throughout and a strong close?
• Were transitions smooth between the ‘chapters’ of the presentation?
• Were visual aids, handouts or audience involvement techniques used where needed?
• Were the challenges, solutions and potential risks of any argument defined clearly for the audience?
• Were the benefits and potential ROI quantified/explained thoroughly?
• Did the presentation end with a clear destination/call to action or the next steps?

For the message to stick and the audience to walk away with relevant information they are willing to act on, the presentation should flow seamlessly through each part, building momentum and interest along the way. If not, the information can lose impact and the presentation its direction. Then the audience may not feel equipped, inspired or compelled to implement the takeaways.

Connecting with your audience and keeping them engaged throughout can really be the difference between giving a great presentation and one that falls flat. This is no easy feat but is certainly a skill that can be learned. To do it well, your team need a good understanding of the audience (as mentioned above) to ensure the content is on target. Ask yourself, did they cover what’s relevant and leave out what isn’t? 

Delivery is important here too. This includes being able to build a natural rapport with the audience, speaking in a confident, conversational tone, and using expressive vocals, body language and gestures to bring the message to life. On top of this, the slides need to be clear, engaging and add interest to the narrative. Which leads us to point 4…

It’s not uncommon for slides to be used first and foremost as visual prompts for the speaker. While they can be used for this purpose, the first priority of a slide (or any visual aid) should always be to support and strengthen the clarity of the message. For example, in the case of complex topics, slides should be used to visualise data , reinforcing and amplifying your message. This ensures that your slides are used to aid understanding, rather than merely prompting the speaker.

The main problem we see with people’s slides is that they are bloated with information, hard to read, distracting or unclear in their meaning. 

The best slides are visually impactful, with graphics, graphs or images instead of lines and lines of text or bullet points. The last thing you want is your audience to be focused on deciphering the multiple lines of text. Instead your slides should be clear in their message and add reinforcement to the argument or story that is being shared. How true is this of your people’s slides?

Most people find speaking in front of an audience (both small and large) at least a little confronting. However, for some, the nerves and anxiety they feel can distract from their presentation and the impact of their message. If members of your team lack confidence, both in their ideas and in themselves, it will create awkwardness and undermine their credibility and authority. This can crush a presenter and their reputation. 

This is something that you will very easily pick up on, but the good news is that it is definitely an area that can be improved through training and practice. Giving your team the tools and training they need to become more confident and influential presenters can deliver amazing results, which is really rewarding for both the individual and the organisation.

No matter how well a presentation goes, the closing statement can still make or break it. It’s a good idea to include a recap on the main points as well as a clear call to action which outlines what is required to achieve the desired outcome.

In assessing your people’s ability to do this, you can ask the following questions:

• Did they summarise the key points clearly and concisely?
• Were the next steps outlined in a way that seems achievable?
• What was the feeling in the room at the close? Were people inspired, motivated, convinced? Or were they flat, disinterested, not persuaded? 

Closing a presentation with a well-rounded overview and achievable action plan should leave the audience with a sense that they have gained something out of the presentation and have all that they need to take the next steps to overcome their problem or make something happen.

It’s widely accepted that effective communication is a critical skill in business today. On top of this, if you can develop a team of confident presenters, you and they will experience countless opportunities for growth and success.

Once you’ve identified where the skill gaps lie, you can provide targeted training to address it. Whether it’s feeling confident presenting to your leadership team or answering unfielded questions , understanding their strengths and weaknesses in presenting will only boost their presenting skills. This then creates an ideal environment for collaboration and innovation, as each individual is confident to share their ideas. They can also clearly and persuasively share the key messaging of the business on a wider scale – and they and the business will experience dramatic results.

Tailored Training to Fill Your Presentation Skill Gaps

If you’re looking to build the presentation skills of your team through personalised training or coaching that is tailored to your business, we can help. For nearly 20 years we have been Australia’s Business Presentation Skills Experts , training & coaching thousands of people in an A-Z of global blue-chip organisations. All our programs incorporate personalised feedback, advice and guidance to take business presenters further. To find out more, click on one of the buttons below:

• Work Email Address * Please enter your email address and then click ‘download’ below

Written By Belinda Huckle

Co-Founder & Managing Director

Belinda is the Co-Founder and Managing Director of SecondNature International. With a determination to drive a paradigm shift in the delivery of presentation skills training both In-Person and Online, she is a strong advocate of a more personal and sustainable presentation skills training methodology.

Belinda believes that people don’t have to change who they are to be the presenter they want to be. So she developed a coaching approach that harnesses people’s unique personality to build their own authentic presentation style and personal brand.

She has helped to transform the presentation skills of people around the world in an A-Z of organisations including Amazon, BBC, Brother, BT, CocaCola, DHL, EE, ESRI, IpsosMORI, Heineken, MARS Inc., Moody’s, Moonpig, Nationwide, Pfizer, Publicis Groupe, Roche, Savills, Triumph and Walmart – to name just a few.

A total commitment to quality, service, your people and you.

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Presentation Skills Test

Test Summary: An assessment aimed at measuring a candidate's proficiency regarding all aspects involved in giving a presentation. The test evaluates the concepts of preparing, evaluating, and delivering a presentation.

• Test Name : Presentation Skills Test
• Test Publisher : SHL
• Uses : Assess the candidate's proficiency regarding all aspects involved in giving a presentation
• Job Level : Professionals
• Estimated Testing Time : 24 minutes (90 minutes allowed)
• Test Format : Multiple-Choice -- Adaptive
• Presentation Pre-Design and Preparation, Types, Structure, Delivery, and Conclusion
• Gathering Information, and Speaking Anxiety
• Types of Visual Aids, and Learning Materials

• Test Your Presentation Skills

Test Your Executive Presentation Skills

How strong are your executive senior level proposals and presentations to the board, take the quiz below to find out..

Executive presentation skills are critical for success in today’s business world. Whether you are presenting to investors or pitching for new business, you need to be able to effectively communicate and engage with your audience. A compelling presentation will build credibility, communicate complex information in an easy-to- understand manner, and demonstrate the presenter’s knowledge and expertise. Additionally, strong presentation skills can foster collaboration and alignment within teams, generate buy- in for initiatives, and increase the chances of securing funding and support.

So how good are you at the moment? And are you as aware of your improvement areas as you could be? Take this short quiz to measure your current level of executive presentation skills and discover what you can do next.

Instructions

For each statement, click the circle where you believe you are the best fit. Please answer questions as you actually are (rather than how you think you should be). When you are finished, please click the “Calculate My Total” button at the bottom of the test.

My body language is positive, I look confident and demonstrate ‘gravitas’ when I speak.

I spend time thinking about who the 'audience' is and what they want to gain from the presentation before writing the content., when presenting virtually (e.g. zoom) i plan how i will invite the audience to participate., i visualise the key ideas and concepts to make them simpler and more memorable., my voice is clear, varied and at the right volume for virtual and face to face presentations., i make it clear to the audience how and when they can ask questions, especially when presenting virtually., i feel confident when i present face to face or virtually, no matter what the audience size., when presenting virtually or face to face i calmly and comfortably manage any audience questions or objections., i spend time practising important presentations out loud., i know how to engage the audience and hold their attention in face to face and virtual presentations, and i make every effort to do so., i use stories, case studies and examples to bring my presentation to life., i talk freely and naturally to the audience (i have an outline of what i will say but not a script)., your information.

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Why you should test candidates’ PowerPoint skills

A good presentation often determines the success of a business venture or proposal. Although you must draft a solid business plan, you also need to communicate your ideas to respective stakeholders appropriately.

Microsoft PowerPoint is an effective presentation tool that facilitates this communication, so it’s essential to have employees who are proficient with it. As such, you should test PowerPoint skills during recruitment to ensure candidates who will need to use it are suitable for the job.

Using a Microsoft PowerPoint assessment enables you to evaluate the potential contribution of candidates and their creativity in presenting ideas.

Ultimately, you will be able to reach new markets, secure more investors, and bolster your brand positioning.

Table of contents

What is microsoft powerpoint, what are important microsoft powerpoint skills, what are the benefits of microsoft powerpoint skills at work, why should you test candidates’ powerpoint skills, eliminate bias and hire your next great presenter.

Microsoft PowerPoint is an innovative software developed by Microsoft for making presentations. It enables you to make creative slides with features like animations, slide transitions, shape merging, and basic video editing.

PowerPoint is relevant in various sectors, including business and education. 

Skilled PowerPoint users show creativity and conceptual prowess. They have technical knowledge, and they can help convey your message to your audience simply and effectively.

When hiring, take note of the following PowerPoint skills in your candidates. 

1. Simplicity

Although your slides should be engaging, they should also be simple and easy for your audience to follow and comprehend. Cluttered presentation slides are distracting and shift focus from the presenter to the elements in your slide.

2. Theme modification

Your employees should be adept at modifying themes to achieve your presentation goals. Knowing when to use a specific theme is crucial because they add vibrance to your slides. 

3. Template customization

Employees should be able to create slides from scratch. However, they should also know how to customize templates to save time if you need to create presentation slides quickly.

4. Use of graphs, charts, and images

Knowing how to integrate charts, images, and graphs into slides is crucial. These visuals help your audience understand your message better.

5. Storytelling

Effective PowerPoint presentations boil down to good storytelling. Your employees should be able to deliver a compelling pitch, make engaging presentations , and tell a story that captures your goals concisely.

Recommended reading: How to test advanced Microsoft PowerPoint skills

Research shows that at least 207,971 companies use PowerPoint for business. This indicates that PowerPoint skills are invaluable to many organizations. Some of the areas in which it’s particularly useful include: 

Sales: It’s the primary role of salespeople to create a pitch for potential investors. A good pitch on PowerPoint can assure investors of the reliability of your business and ultimately increase sales. 

Marketing: With PowerPoint, your marketing team can conduct campaigns for new market targets. In addition, proficiency with this presentation tool influences your marketing strategy and brand representation.

Human Resources (HR): HR uses PowerPoint to get support from employees to align with their ideas. As such, they can pitch better ideas to your management to improve employee satisfaction and facilitate your company’s objectives.

During recruitment, you should ensure that your preferred candidates are competent with PowerPoint. 

Testing PowerPoint skills will help you determine candidates’ prospects of promoting your business with effective presentation.

The following reasons summarize the importance of using a Microsoft PowerPoint test in your hiring. 

1. Candidates with excellent communication and presentation skills stand out

If a candidate is proficient with PowerPoint, you can easily identify their presentation and communication skills. It becomes a lot more straightforward to make a shortlist of competent candidates that will move onto the interview stage. 

2. It helps identify candidates’ abilities to work under time pressure

Testing potential employees within a short timeframe will expose those who can work under pressure to make prompt project deliverables. Their performance will give you an insight into how they’ll handle the everyday pressures of being full-time employees.

3. It allows you to select the candidates with the necessary technical skills

While effective communication and presentation skills are essential, candidates must be technically skilled as well. Assessing them will show which applicants possess the relevant technical skills, including template customization and theme modification.

4. It provides more reliable results than the traditional CV-review process

CV screening alone can cause great candidates to slip through the cracks because some candidates might have better CVs than others. Assessing candidates with pre-employment tests offers a more accurate evaluation of ability, providing reliable results and ensuring candidates verify any claims on their CVs.

5. Absence of bias

Pre-employment tests generally provide a level playing ground. It gives candidates an equal opportunity to secure positions at your organization. Here, you can evaluate the skill level of every candidate without a pre-existing expectation. 

6. The recruitment process is faster and objective-oriented

Every candidate completes the same test, so it is easier for you to compare candidates and see which performs better. As a result, it saves you time from manually screening applications, enabling you to hire your best candidate quickly.  

7. Numerical advantage

After the PowerPoint test, you can evaluate the relative performance of candidates using a numerical rating. That way, it’s easier to compare results across the board, and the process of finding the perfect fit for the job is simpler. 

8. Low cost and less human resource intensive

The PowerPoint test is online, so you can reduce the number of staff involved in the recruitment process. In fact, you only need one person to collate the final results and make a shortlist of candidates who perform well.

Employees with great presentation skills can drastically influence your brand’s growth and business outlook. And of course you want to employ the best candidate within the shortest period so you can begin to harness their expertise.

With numerous assessment tests to consider, you can make this a reality in no time. TestGorilla speeds up your recruitment process, provides tests created by experts in their field, and ensures bias-free decisions. 

Start a free trial with TestGorilla today and be on your way to hiring your next great PowerPoint presenter.

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10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask. If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective: Presentations aim to effect change in some way. What change do you want to see in your audience? Every presentation aims to change the audience in some way. For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber: Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention you need to grab it at the outset and try and hold on. You can do this in a number of different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there, and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments : Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words. For example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.” Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action: Remember, we want to change our audience in some way, so we need to make our ask in a clear and concrete manner.

Consider your call to action in terms of what you want your audience to think/feel/do:

• Think—“I want you to think about how you can improve your presentations.”
• Feel—“I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do—“I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing: Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well. This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery: A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience : You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and Practice: Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you start by reading your presentation in front of a mirror to get comfortable speaking your presentation. Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra: Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra. Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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