samsung business case study

Samsung Electronics—A Detailed Case Study

Devashish Shrivastava

Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul. Samsung Electronics was established by Lee Byung-Chul in 1938 as an exchanging organization.

We all know this information about Samsung. Don't we? But what we don't know? Do you know how much Samsung has grown in these years? What are the Future Plans of Samsung? How much Samsung invested in its R&D? What difficulties did the company face coming all this way? What is the history behind this multinational conglomerate?

Don't worry we got you covered. We have penned down a detailed Case Study on Samsung Electronics. Let's find out in this thoroughly studied Samsung case study.

Let's start the detailed case study from here.

Samsung entered the electronics industry in the late 1960s and the development and shipbuilding ventures in the mid-1970. Following Lee's demise in 1987, Samsung was divided into five business groups - Samsung Group, Shinsegae Group, CJ Group, Hansol Group and Joongang Group.

Some of the notable Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries  Samsung Engineering, and Samsung C&T (separately the world's 13th and 36th biggest development companies). Other notable subsidiaries include Samsung Life Insurance, Samsung Everland, and Cheil Worldwide.

Samsung has a powerful influence on South Korea's monetary advancement, legislative issues, media, and culture. Samsung has played a significant role behind the "Miracle on the Han River". Its subsidiary organizations produce around a fifth of South Korea's complete exports. Samsung's revenue was equivalent to 17% of South Korea's $1,082 billion GDP.

History of Samsung Electronics Samsung's Business Strategy Samsung Rides High In India Business Growth in India Future Plans of Samsung FAQ's

History of Samsung Electronics

1938 (Inception of Samsung)-

• In 1938, Lee Byung-Chul (1910–1987) of a huge landowning family in the Uiryeong region moved to nearby city Daegu and established Samsung Sanghoe.
• Samsung began as a little exchanging organization with forty representatives situated in Su-dong. It managed dried fish, privately developed staple goods and noodles. The organization succeeded and Lee moved its head office to Seoul in 1947.
• When the Korean War broke out, Lee had to leave Seoul. He began a sugar processing plant in Busan named Cheil Jedang. In 1954, Lee founded Cheil Mojik. It was the biggest woollen factory in the country.
• Samsung broadened into a wide range of territories. Lee wanted to build Samsung as a pioneer in a wide scope of enterprises.
• In 1947, Cho Hong-Jai, the Hyosung gathering's organizer, put resources into another organization called Samsung Mulsan Gongsa or the Samsung Trading Corporation with Samsung's founder Lee Byung-Chul. The exchanging firm developed into the present-day Samsung C&T Corporation .
• After few years in business, Cho and Lee got separated due to the differences in the management style. In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered the telecommunications market . During the initial days, it sold switchboards.

1987 (Demise of Lee Byung-Chul)-

• After Lee's demise in 1987, the Samsung Group was divided into four business gatherings—Samsung Group, Shinsegae Group, CJ Group, and the Hansol Group.
• One Hansol Group agent stated, "Just individuals uninformed of the laws overseeing the business world could think something so ridiculous," while also adding, "When Hansol got separated from the Samsung Group in 1991, it cut off all installment assurances and offer holding ties with Samsung subsidiaries."
• One Hansol Group source attested, "Hansol, Shinsegae, and CJ have been under autonomous administration since their particular divisions from the Samsung Group."
• One Shinsegae retail chain official executive stated, "Shinsegae has no installment certifications related to the Samsung Group." In 1982, it constructed a TV get-together plant in Portugal, a plant in New York in 1984, a plant in Tokyo in 1985 and an office in England in 1996.

2000 (Samsung in 20th Century)

• In 2000, Samsung opened a development center in Warsaw, Poland. It started with set-top-box technology before moving to TV and cell phones. The cell phone stage was created with accomplices and formally propelled with the first Samsung Solstice line of gadgets and different subordinates in 2008. It later emerged into the Samsung Galaxy line of gadgets that is Notes, Edge, and other models.
• In 2010, Samsung declared a ten-year development system based on five businesses. One of these organizations was to be centered around bio-pharmaceuticals in which ₩2,100 billion was invested.
• In the first quarter of 2012, Samsung Electronics turned into the world's biggest cell phone creator by unit deals, surpassing Nokia which had been the market chief since 1998.
• In 2015, Samsung was granted U.S. patents as compared to other organizations like IBM , Google , Sony, Microsoft , and Apple. Samsung got 7,679 utility licenses before 11 December 2015.
• On 2 August 2016, Samsung Electronics revealed the Galaxy Note7 smartphone, which went on sale on 19 August 2016. At the beginning of September 2016, it halted its selling of smartphones due to some problems with the smartphones. Samsung suspended the selling of the smartphones and recalled its units for inspection.
• This happened after certain units of the telephones had batteries with a deformity that made them produce extreme warmth, prompting flames and blasts. Samsung replaced the reviewed units of the telephones with a new version. It was later found that the new version of the Galaxy Note 7 also had the same battery deformity.
• Samsung recalled all Galaxy Note7 cell phones worldwide on 10 October 2016 and permanently ended its production on the same day.

Samsung's Business Strategy

Great business strategies have been applied by Samsung over the years. Not very far back, Samsung wasn't as famous as now. Samsung has now advanced so much that it is the principal contender of Apple Inc. Samsung is the biggest tech business by income and the seventh most significant brand today. The showcasing procedure it applied encouraged Samsung electronics to turn into an industry driving innovation organization.

The Samsung marketing strategy was one of the best systems at any point because it helped a cost-driven organization to change its structure and become a power producer. Due to the consistently changing tastes of purchasers in the innovation business, organizations needed to pursue the pace and offer dynamic and advancing devices to their clients. In this way, Samsung additionally needed to change to pick up the high ground available, and the new Samsung showcasing methodology was the way to advancement.

Some of the business strategies of Samsung Electronics are listed below:

Promotional Mix Of Samsung

Samsung has arrived at fantastic statures with its cell phones which helped the brand to turn into an image of value and unwavering quality for its purchasers.

Samsung Marketing Mix Pricing Strategy and Samsung Advertising Methodology are the two estimating techniques used by the organization. Other than its items, Samsung is celebrated for its customer support . However, item variety is the most dominant part of the promoting blend of Samsung.

• Skimming Price

Like Apple , Samsung uses skimming costs to pick up the high ground over its rivals. For example, Galaxy S6 and S6 Edge are the brand's new results of Samsung conveying the trademark "Next is Now" and guaranteeing that they are the best smartphone maker at any point made.

What will happen when different contenders will dispatch a cell phone with indistinguishable highlights? Straightforward. Samsung will bring down the cost and effectively steal the customers from its competitors.

• Focused Pricing

Samsung experiences issues in increasing an edge over its rivals with different items. Doubtlessly, Samsung is a credible brand. However, regarding home appliances, it can't be in any way, shape, or form outperform LG In the cameras segment and other home appliance units. Also, Samsung cannot compete with Canon and Nikon.

For Samsung to withstand this savage challenge, it's crucial to utilize aggressive valuing of its products. Moreover, Samsung is neither a newbie underway nor non-inventive. For the most part, it is often the first company to be innovative with its products and present a change among its competitors.

• Putting in Samsung Marketing Strategy

Samsung uses divert advertising strategies. Retailers who present the innovation chain will undoubtedly incorporate Samsung in their rundown on account of the firm being a world-celebrated brand. Samsung can likewise fill in as an option for the purchasers. The circulation is a convincing piece of the Samsung promoting methodology.

In specific urban communities, Samsung has an agreement with a solitary dissemination organization that circulates the items all through the city. For example, Mumbai is an incredible case where Samsung conveys its products through a solitary organization.

Samsung Rides High In India

The greatest leader by far in the smartphone business is Samsung Electronics, the world's greatest cell phone and TV producer.

Samsung is India's greatest, versatile brand. It is the developer of Reliance Jio's 4G LTE system — the greatest and busiest information system on the planet.

Discernments, advertise wars, openings, rivalry — now and then from conventional remote adversaries, from nearby upstarts, and emerging Chinese brands trouble Samsung.

Be that as it may, every time Samsung has had the option to fight off the dangers and hold its ground. It has been leading the market in the TV fragment for more than 12 years and in the versatile business for a long time after it toppled Nokia in 2012.

Riding The Smartphone Wave

As indicated by some statistical surveying firms following cell phone shipments, Chinese firm Xiaomi is creeping nearer — or has even surpassed Samsung after December 2017 quarter.

While for the entire year 2017, Samsung was No. 1 in the cell phone space, IDC information indicated Xiaomi drove the last quarter with 26.8% piece of the overall industry. Samsung was at 24.2%. Different players, for example, Vivo, Lenovo, and Oppo stayed at 6.5, 5.6, and 4.9%, separately.

Warsi, who has been working with Samsung for as far back as 12 years and has as of late been advanced as Global Vice President, is unflinching, "These difficulties offer us the chance to work more earnestly for our customers and with our accomplices.

Furthermore, shoppers love marks that emphasis on them," he says. "Samsung is India's No. 1 cell phone organization crosswise over sections — premium, mid and reasonable. That is what makes a difference."

Statistical surveying firm GfK tracks disconnected offers of handsets — which make up around 70% of the market — in which Xiaomi is attempting to make advances.

Samsung had a 42% worth piece of the overall industry in the general cell phone showcase in the nation in 2019 and 55% in the superior fragment as indicated by GfK. An industry official who would not like to be named says that India must be Samsung's greatest market by large volumes.

The thought currently is to become the cell phone business which gets more worth. As indicated by reports, Samsung India's incomes from cell phone deals in 2018-19 remained at an astounding INR 34,300 crore. That is over $5.5 billion and development of 27%. Samsung's nearest adversaries are talking about incomes of $1 billion in India, going up to $2 billion.

Samsung is the world's largest manufacturer of consumer electronics by revenue. As of 2019, Samsung Electronics is the world's second-largest technology company by revenue, and its market capitalization stood at US$301.65 billion, the 18th largest in the world.

Shopper Is At The Center

Samsung is a worldwide advancement powerhouse that leads the patterns. It profoundly put resources in India — 22 years of connections in the exchange, and tremendous interests in neighborhood R&D . It has around 10,000 architects working in research offices in India and is perhaps the greatest scout from the IITs.

"Samsung has a solid brand picture in India, as it has been available in various customer electronic portions with quality items for quite a while now. The brand is trusted because of its long history in the nation, dish India nearness, and a vigorous after deals support for buyers," says Shobhit Srivastava, explore expert at Counterpoint Research.

Indeed, even an item fizzle of the size of the Galaxy Note7 in September 2016 couldn't affect Samsung. While the organization was fast enough to get back to every one of the units that had been sold and cease the gadget totally, Samsung's activities and ensuing effective dispatches of leads like Galaxy S8, Note8, the Galaxy S9 and S9+, which were propelled in February, rescued the harm and raised the profile of the brand as a dependable organization. "They rushed to concede their error and that helped them interface with the perceiving clients of today far superior," says Koshy.

Make For India

Samsung's system 'Make for India', which resounds with the administration's ' Make in India ' activity, was conceived in the late spring of 2015. Samsung India's new President and CEO, H.C. Hong, had recently moved in from Latin America and was looked with the prompt tough assignment of fighting a firm challenge from two nearby versatile organizations that is Micromax and Intex.

Samsung's customer hardware business containing TVs, fridges, and other advanced machines were additionally confronting challenges from Sony and LG.

Around a similar time, the legislature of India propelled its 'Make in India' activity. "In this way, Mr. Hong revealed to us we have been doing Make in India effectively for two decades. What we should concentrate on widely to remain on top of things is Make for India (MFI)," says Dipesh Shah, Managing Director of Samsung R&D Institute in Bengaluru, the greatest R&D community for Samsung outside Korea.

Truth be told, the R&D focuses in India contribute intensely to the improvement of worldwide items, for example, Samsung's lead cell phones (Galaxy S9 and S9+). While different organizations focused on propelling their worldwide items in India, Samsung went about rethinking items for the nation at its R&D focuses.

India is significant for Samsung, thinking of the nation as the second biggest cell phone showcase on the planet today, and it is possibly the greatest undiscovered market for some advanced apparatuses. The entrance of iceboxes, clothes washers, microwaves, and forced air systems are appallingly low because of components like the accessibility of continuous power, social conduct, way of life, and earnings.

Business Growth in India

Samsung India crossed the INR 50,000 crore deals achievement in 2017 according to the simply distributed organization filings with the Registrar of Companies (RoC), uniting its situation as the nation's biggest unadulterated play purchaser products MNC. The Korean mammoth's all-out salary, including turnover and other pay, developed by 15.5% to INR 55,511.9 crore in FY 2017 from INR 48,053 crore in the earlier year regardless of Chinese organizations making genuine advances into the Indian cell phone advertise.

Samsung's cell phone business developed deals at 26.7% to INR 34,261 crore, while the home apparatus business developed by 12% to INR 6,395.6 crore. The organization's TV business stayed dormant at INR 4,481.2 crore even though Samsung held the market initiative.

The organization's net benefit developed at a quicker pace of 38% to INR 4,156.2 crore which industry examiners credited to more concentrate on premium models crosswise over cell phones and customer hardware having higher edges.

Samsung, in its filings, said the 'Make for India' activity, through which a large portion of the items was planned and created given the Indian customer's needs, has been an enormous achievement and a major factor behind the development.

All the units at Samsung India improved their gross productivity with the TV business dramatically increasing it and the home machine business nearly trebling it. The cell phone business was the biggest supporter of gross benefit having developed by 44% in FY17 at INR 5,005.9 crore.

Future Plans of Samsung

Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a center for parts business, two senior industry administrators said. The ventures could be increased further, they included. The Korean organization has set up two new parts fabricating substances in India—Samsung Display Co and Samsung SDI India—for the generation of cell phones and batteries.

Independently, Samsung's funding arm—Samsung Venture Investment Corp—has set up activities in India to support new companies in gadgets equipment and programming organizations. The segment organizations will supply items to both Samsung India and other cell phone merchants who as of now source parts from Samsung's abroad tasks.

Samsung sees a big opportunity for segment business considering the administration's push on 'Make in India' where expense on imported cell phone segments and purchaser hardware is going up, the administrators said.

Samsung is likewise pitching to the administration for fare impetuses so it can even fare segments from India. Samsung Display has just marked an update of comprehension with the Uttar Pradesh government for an INR 1,500 crore plant for assembling telephone show to be operational by one year from now April. The plant will come up in Noida, the administrators said.

Samsung SDI India has plans to set up an assembling unit in India for lithium-particle batteries after the organization was drifted a month ago, according to its administrative filings with the Registrar of Companies (RoC).

As per the administrators, Samsung SDI has plans to contribute another INR 900-1,000 crore and will settle the plans after counseling with the Center post general races. These speculations come after it introduced the world's biggest cell phone fabricating unit in India a year ago at an all-out cost of INR 4,915 crore. It is expected to be completed in 2020.

That's all for now. Share your learnings and findings. What did you learn from this article? Which information surprised or amused you the most? Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

Who is the owner of Samsung Electronics?

Samsung Group is the owner of Samsung Electronics.

Who is the Founder of Samsung?

Samsung Electronics was established by Lee Byung-Chul (1910–1987) in 1938 as an exchanging organization.

Who is the current CEO of Samsung?

Kim, Ki Nam, Kim, Hyun Suk and Koh, Dong Jin are the current CEO of multinational conglomerate Samsung.

What does Samsung Electronics make?

Samsung Electronics produces smartphones, TV sets, laptops, solid-state drives, digital cinemas screens, etc.

Is Samsung a Chinese company?

Samsung is a South Korean electronic gadget manufacturer in Samsung Town, Seoul.

What is Samsung's strategy?

• Promotional Mix of Samsung

How large is Samsung Electronics?

Samsung is the world's largest manufacturer of consumer electronics by revenue. Samsung Electronics is the world's second-largest technology company by revenue, and its market capitalization stood at US$ 301.65 billion, the 18th largest in the world.

What are the future plans of Samsung Company?

Samsung has arranged a new venture of around INR 2,500 crore to transform its India tasks into a center for parts business, two senior industry administrators said.

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Reprint: R1107N

Twenty years ago, few people would have predicted that Samsung could become a world leader in R&D, marketing, and design. Fewer still would have predicted success given the path it has taken: grafting Western business practices onto its essentially Japanese model.

Like today’s emerging giants, Samsung faced a paradox: The tightly integrated business system that worked in its home market could not secure its future in global markets. So into an organization focused on continuous process improvement, Samsung introduced a focus on innovation. Into a homogeneous workforce, it introduced outsiders who could not speak the language and were unfamiliar with the company’s culture. Into a Confucian tradition of reverence for elders, it introduced merit pay and promotion, putting some young people in positions of authority over their elders.

Chairman Lee Kun-Hee recognized at the outset the challenges of opening up Samsung’s culture to new ideas. He changed only what needed to be changed, ensured that people understood the new practices, and never flagged in his commitment to the effort.

As today’s emerging giants face the challenge of moving beyond their home markets, they have much to learn from the pathbreaking experience of South Korea’s Samsung Group, arguably the most successful globalizer of the previous generation.

• Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School, the director of Harvard’s Lakshmi Mittal South Asia Institute, and the author of Trust: Creating the Foundation for Entrepreneurship in Developing Countries (Berrett-Koehler, 2018).
• JS Jaeyong Song ( [email protected] ) and
• KL Kyungmook Lee ( [email protected] ) are professors at Seoul National University in South Korea.

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Samsung Electronics: Quality Improvement Case Study

Samsung Electronics, a global leader in consumer electronics, has long been recognized for its commitment to innovation and quality. However, like any industry giant, the company has faced its share of quality improvement challenges.

In this case study, we will explore how Samsung Electronics identified opportunities for quality enhancement, implemented robust quality control measures, and leveraged technology to achieve excellence in their products.

By delving into the strategies and outcomes of their quality improvement initiatives, we can gain valuable insights into the complex world of quality management in the electronics industry and the lessons that can be applied to various business contexts.

Samsung Electronics: A Legacy of Innovation

Samsung Electronics has forged a legacy of innovation through its commitment to continuous technological advancement and groundbreaking product development. The company's journey towards innovation began with its inception, and it has consistently pushed the boundaries of what is possible in the tech industry.

Samsung's relentless pursuit of technological advancement is evident in its diverse range of products, from semiconductors and smartphones to home appliances and beyond. The company has consistently invested in research and development, driving progress in areas such as AI, 5G technology, and IoT. Samsung's ability to anticipate and meet the evolving needs of consumers has solidified its position as a global leader in innovation.

Furthermore, Samsung's legacy of innovation extends beyond product development. The company has actively contributed to shaping industry standards and technological ecosystems, driving progress and fostering collaboration within the tech community. By consistently delivering groundbreaking solutions, Samsung has cemented its reputation as a trailblazer in the global tech landscape.

This commitment to innovation not only sets Samsung apart but also paves the way for future advancements in technology.

Identifying Quality Improvement Opportunities

To identify quality improvement opportunities, Samsung Electronics must first analyze defects in production to pinpoint areas for enhancement.

Additionally, a comprehensive analysis of process efficiency is crucial to identify bottlenecks and inefficiencies.

Furthermore, a detailed examination of customer complaints can reveal valuable insights into areas that require improvement.

Defects in Production

Identifying and addressing defects in the production process is crucial for Samsung Electronics to continually improve the quality of its products. Effective defects management and production optimization are essential for ensuring customer satisfaction and maintaining a competitive edge in the market. The table below outlines key areas for identifying defects and optimizing production processes:

Process Efficiency Analysis

In the context of ensuring high-quality production, an essential aspect involves conducting a comprehensive analysis of process efficiency to identify opportunities for quality improvement. This entails a detailed examination of the manufacturing processes to streamline operations and enhance overall product quality. The analysis focuses on identifying areas for improvement and implementing changes to optimize efficiency and minimize waste.

Key elements of the process efficiency analysis include:

• Value Stream Mapping: Visualizing the production process to identify areas of improvement.
• Root Cause Analysis: Investigating the underlying reasons for inefficiencies or defects.
• Performance Metrics Tracking: Monitoring key performance indicators to assess process effectiveness.
• Standard Operating Procedures Review: Evaluating and updating procedures to ensure efficiency and quality.
• Continuous Improvement Initiatives: Implementing ongoing efforts to enhance processes and drive quality improvements.

This analytical approach enables Samsung Electronics to continuously enhance its operational efficiency and product quality.

Customer Complaints Analysis

Regularly monitoring and analyzing customer complaints is a crucial step in identifying opportunities for quality improvement at Samsung Electronics. By effectively addressing customer dissatisfaction, Samsung can enhance customer satisfaction and loyalty. The table below illustrates an example of a customer complaints analysis, outlining the types of complaints and their root causes.

Analyzing customer complaints allows Samsung to pinpoint areas for improvement, such as streamlining manufacturing processes, optimizing service operations, and enhancing product development. This approach is essential for maintaining high-quality standards and continuously improving customer satisfaction. Identifying and addressing the root causes of complaints can lead to sustained quality enhancement and increased customer loyalty.

Implementing Robust Quality Control Measures

As Samsung Electronics aims to fortify its quality control measures, the focus will be on implementing process improvement strategies to enhance product quality and reliability.

This will involve the meticulous integration of robust quality control processes throughout the production cycle, ensuring that performance metrics are continuously tracked and analyzed to identify areas for improvement.

Ultimately, the goal is to establish a comprehensive framework that safeguards product quality and customer satisfaction.

Process Improvement Strategies

Implementing robust quality control measures is a critical component of Samsung Electronics' process improvement strategies, ensuring the consistent delivery of high-quality products to customers.

To achieve this, the company employs the following strategies:

• Continuous Improvement : Samsung Electronics focuses on constantly refining its processes to enhance product quality and customer satisfaction.
• Quality Assurance : The company utilizes stringent quality assurance protocols to detect and rectify any deviations from established quality standards.
• Data-Driven Approaches : Samsung Electronics leverages data analytics to identify trends and potential areas for improvement within its manufacturing processes.
• Employee Involvement : The company encourages active participation from employees at all levels to contribute ideas for process enhancement and quality control.
• Supplier Collaboration : Samsung Electronics collaborates closely with its suppliers to ensure the quality of incoming components, thereby maintaining high standards throughout the production process.

Quality Control Implementation

Employing a comprehensive framework of stringent quality control measures, Samsung Electronics ensures the consistent delivery of high-quality products to its discerning customer base.

The company has implemented a multifaceted approach to quality control, encompassing thorough testing at every stage of production, stringent adherence to industry standards, and a robust feedback mechanism from customers and market data.

Samsung Electronics emphasizes continuous improvement in quality control through the use of advanced technologies, such as automated inspection systems and machine learning algorithms to detect and address potential defects proactively.

Furthermore, the company has established a culture of quality consciousness among its employees, ensuring that every individual is committed to upholding the highest standards.

Performance Metrics Tracking

A meticulous tracking of performance metrics is essential for ensuring the efficacy and success of robust quality control measures within Samsung Electronics. To achieve this, the company utilizes a comprehensive approach to performance metrics tracking, encompassing various key aspects:

• Quality Control: Samsung Electronics focuses on tracking quality control metrics such as defect rates, customer complaints, and product returns to identify areas for improvement.
• Productivity Tracking: The company also diligently tracks productivity metrics, including production yield, cycle times, and equipment downtime, to optimize operational efficiency.
• Data Analysis: Utilizing advanced data analysis tools, Samsung Electronics examines performance metrics to identify trends, root causes of issues, and opportunities for enhancing product quality and productivity.
• Continuous Improvement: The company emphasizes the continuous monitoring and tracking of performance metrics to drive ongoing quality improvements and operational enhancements.
• Benchmarking: Samsung Electronics employs benchmarking techniques to compare performance metrics against industry standards and best practices, facilitating a proactive approach to quality control and productivity tracking.

Overcoming Quality Improvement Challenges

Samsung Electronics faced significant hurdles in overcoming quality improvement challenges, requiring a comprehensive and strategic approach to drive meaningful change.

One of the primary challenges was integrating quality control measures across diverse product lines and manufacturing processes. Samsung addressed this by implementing a unified quality management system that standardized quality control protocols, enabling the company to consistently monitor and improve product quality.

Additionally, risk management posed a significant challenge due to the global scale of Samsung's operations. To mitigate this, Samsung developed a robust risk assessment framework that identified potential quality risks at various stages of production and supply chain, allowing for proactive intervention to prevent quality issues.

Another obstacle was fostering a quality-centric culture across all organizational levels. Samsung tackled this by instituting extensive training programs and incentivizing employees to prioritize quality. Furthermore, the company established clear quality improvement goals and regularly communicated progress to drive accountability and motivation.

Leveraging Technology for Quality Enhancement

Leveraging advanced technological solutions has become imperative for achieving significant enhancements in product quality across diverse industry sectors. For Samsung Electronics, technology integration and quality assurance techniques have played a pivotal role in driving continuous quality improvement.

The following approaches highlight how leveraging technology has led to quality enhancement at Samsung Electronics:

• Implementation of advanced data analytics tools for real-time quality monitoring
• Integration of Internet of Things (IoT) for predictive maintenance and quality control
• Utilization of artificial intelligence (AI) for automated quality inspection and defect detection
• Adoption of virtual reality (VR) for immersive quality testing and training simulations
• Deployment of blockchain technology for transparent supply chain management and quality tracking

Monitoring and Evaluating Quality Performance

The implementation of advanced data analytics tools, integration of Internet of Things (IoT), and utilization of artificial intelligence (AI) have significantly influenced the monitoring and evaluating of quality performance at Samsung Electronics. Quality measurement at Samsung Electronics involves the continuous collection and analysis of data from various sources, such as production processes, customer feedback, and supply chain operations. This data is then used to assess the performance of products and processes in real-time, enabling prompt corrective actions when deviations from quality standards are identified.

Continuous improvement is a key focus in Samsung Electronics' quality monitoring and evaluation processes. Through the use of advanced analytics, the company is able to identify trends, patterns, and potential areas for improvement. Furthermore, AI algorithms are employed to predict and prevent quality issues before they occur, contributing to proactive quality management.

The integration of IoT allows for real-time monitoring of equipment and processes, providing valuable insights into the production environment. This comprehensive approach to quality performance monitoring and evaluation enables Samsung Electronics to consistently enhance the quality of its products and processes, thus maintaining its position as a leader in the electronics industry.

Achieving Excellence: Quality Improvement Outcomes

Consistently delivering high-quality products and processes is the ultimate goal of Samsung Electronics' commitment to continuous improvement and proactive quality management. The company has implemented various quality improvement strategies and continuous improvement initiatives to achieve excellence in its outcomes.

Some of the key outcomes of these efforts include:

• Enhanced Product Quality : Through rigorous quality control measures and continuous monitoring, Samsung Electronics has significantly improved the overall quality of its products, leading to higher customer satisfaction and loyalty.
• Streamlined Processes : The implementation of lean manufacturing principles and process optimization techniques has resulted in streamlined operations, reduced waste, and improved efficiency across the organization.
• Improved Supplier Relationships : Samsung Electronics has focused on building strong partnerships with its suppliers, fostering collaboration, and ensuring that high-quality standards are maintained throughout the supply chain.
• Enhanced Employee Engagement : By promoting a culture of continuous improvement and providing employees with the necessary training and resources, Samsung Electronics has seen increased employee engagement and contribution to quality enhancement efforts.
• Market Leadership : As a result of its relentless pursuit of quality excellence, Samsung Electronics has solidified its position as a market leader, setting industry benchmarks for quality standards and innovation.

Through robust quality control measures, Samsung Electronics has been able to achieve excellence in quality improvement.

By leveraging technology and continuously monitoring and evaluating quality performance, the company has established a legacy of innovation in the industry.

Like a master craftsman refining a diamond, Samsung has honed its quality improvement processes to achieve brilliance in its products, setting a standard for others to follow.

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Home » Business Analysis » Case Study: Samsung’s Innovation Strategy

Case Study: Samsung’s Innovation Strategy

The success of Samsung has been widely acknowledged in the last decade. Samsung, the world’s largest television producer and second largest mobile phone manufacturer, is also the largest firm of flash memory maker. Furthermore, Samsung was ranked by Fast Company Magazine to be third most innovative company in the consumer electronics. The company grew from a local industrial leader into a worldwide consumer electronics brand, with up to 261,000 employees, 14 public listed companies, 470 offices and facilities in 67 countries. Samsung was ranked as 11th world’s most innovative companies. It is one of the two Korean companies in the Top 20 companies. While Sony, the Japan’s biggest consumer electronics, was ranked as 10th, only one position above Samsung. This has brought questions among management gurus how this growing company could drive innovation to create success within a short time and remain innovative despite the difficulties of internationalization . In addition, it could overcome many well-built rivals from Japan and Europe.

Shared vision and top management commitment are the important component leading to create innovative atmosphere . In creating such organization, if leaders are not committed in their actions, innovation couldn’t be systematic in a company. Top executive’s role modelling is one of the main differences between innovative and non-innovative organizations. Moreover, employees should realize a company’s goals to align with their innovative effort. Samsung’s new management beliefs applied in the late 1990’s is “we will devote our human resources and technology to create superior products and services, thereby contributing to a better global society.” This shows the company’s strong willpower to contribute to the worldwide people’s prosperity in the 21st century. This message encourages every employee in the firm to innovate with the clear goal of being global superior producer.

Appropriate Structure

The innovative organization tends to have characteristics of organic structures with open and dynamics systems. At first, the reduction of organizational layer and downsizing are concerned as cost control . An increase in use of information technologies, such as email, internal blog, shared data repository, also leads to the need of eliminating middle management. The possible consequences for this are faster responsiveness to market, higher competitiveness, more flexibility, and reducing processes between divisions. This leads to flatter organisation that is not only the change of organisational structure but also the change of decision-making process . In order to avoid delays and support for rapid innovation, decisions should be delegated to the innovation team. The approval of top management is only needed at the checkpoints or gates of the innovation process. Furthermore, Innovation is not suitable with multi-level hierarchy as the new idea and radical innovation must pass through many approvals with high possibility of ideas being rejected. Moreover, this will discourage strong leaders, who try to overcome its cumbersome, but the slow-response organisation will eventually obstruct their abilities. For example, in 1989, Samsung had 3-7 steps for project approval. This took up 24 days for the proposal to go through 7 approvals to arrive final decision step from the president. On the contrary, proposal in 1995 needed maximum of 3 approvals decided on the same day. This change of the important process leads to speed of running business. Furthermore, the proposal form in 1995 is in English, this signified an attempt for globalization .

Key Individuals

With the goal of creating innovation in the company, Samsung needs the world-class human resources from both technical and business backgrounds. Its branding strategy is not only to create a brand that people trust and admire, but also to be a company that they desire to join. To foster this breakthrough R&D, Samsung set up worldwide objectives to catch the attention of the smartest people from around the world, and retain them. These people will be trained and implanted Korean and Samsung culture through one week of intensive Korean daily conversation class, one week of Orientation about company’s history, philosophy, and culture, and develop general management skills delivered by senior Samsung executives. The recruitment of world’s smartest innovators, inventors and designers are fundamental to the company’s success in creating the future technology.

Besides having the best people for the development of innovative capabilities, Samsung has a tool to identify the key players, such as Project leader, promoters, idea champions, or gatekeeper, in the organization. Experiential education programs that are enjoyable, innovative and effective have performed this identification task. For example in the Samsung Semiconductor unit, 90 managers were organised into groups and assigned to build up new equipment through the use of Lego blocks. The tool was just simple Lego blocks, but the equipment created in this experiment had to be functional. This activity, which required both creativity and teamwork, provided managers comprehension of the role each member played in team. Who is promoter, supporter, idea generator, and critical thinker are identified.

Effective Team-working

Currently, team-working increasingly reflects a deeper recognition that this method of working offers greater economic benefits. Cross-functional teams is an effective tool to bring in different knowledge sets needed for solving production problems, creating new businesses , or develop new strategies. Work as a team needs more participation, higher commitment, sharing knowledge and self-management . This is more organic and flexible approach that helps to initiate innovation implanting across organisational and national boundaries. For example, Automakers from USA and Japan collectively worked on the development of new car model. Committing to consumer trends, Samsung set up a group of about 30 businessmen called CNB (Create New Businesses) who had to discover long-term social and technological fashions and imagine new products, which fulfill promising demands. Samsung has harvested the fruits from its team-working and strong commitment to innovation , transforming low-quality producer to become a brand that create stylish mobile phone. In 2010, its sales of mobile phones were ranked as number one in the US market.

Long-term Commitment to Education

Invest in people is another key initiative needed to emphasize in the development of innovative organisation. Army without essential weapons cannot deliver its full potential. Those needed weapons are knowledge, which has to be developed by best practice training. Companies, such as Hewlett Packard, and Samsung, have committed in training and development programs to help spread innovation capability all over the organisation. Besides internal training programs, offering scholarship, postgraduate study opportunities and international work placement for its staff in 120 offices across 57 countries provide Samsung linkage with renowned universities, also bringing in knowledge and collaboration to the organisation. The by-product from doing so is incentives that help to attract and retain of the best and brightest inventor and businessperson from the global industry.

Extensive Communication

Communication is one of the factors causing failure in investing in ideas that go wrong since the beginning. These are those ideas that do not align with the company’s need. Communication within company about its strategy and customer demands is needed for the clear innovation pathways of researchers. Idea generated from either internal or external organisation must go through many steps of modification before adopting into a company. These steps become troubles for the huge companies. In the case of Samsung, idea management has been introduced to manage ideas from thinkers and distribute them all over the company. They will be evaluated by colleagues, supervisors, or assigned review staffs who add views, opinions and knowledge. In addition to internal communication, networking between firms is also key component in the creation of innovation . The network organisation is a group of several independent companies, which perform different tasks and contract one another. For example, one firm in the network focus on research and product design, another manufactures it, and a third does distribution. This approach gains a wide acceptance as it has strong rationale including rapid change of business environment , the cumbersome of large-size companies, importance of speed and flexibility. Moreover, partners’ collaboration helps to blend and complement different core competency in creating better innovation. Samsung has utilized this concept by building a team, called TechnoValley, undertaking only planning and marketing of product. Other partners in the network took care of technology, production, distribution, and promotion.

High Involvement in Innovation

Building a visionary company requires 1 percent vision and 99 percent alignment. In order to build a sustainable innovation culture, staffs have to practice innovation in everything they do. Practicing to tackle small challenge will make them ready for a bigger challenge. Samsung manager plays an important role in supporting this culture of practicing innovation by encouraging the innovation process and not pushing employees to short circuit the solution process.

External Forces

External forces shapes Samsung to become technology leaders. Previously, closed innovation was the model that Samsung Electronics followed. They invested in the best people and centralized their R&D unit. Today, Samsung cannot depend only on internal innovations, which may create the advanced operating system for mobile phone but not attractive one. Samsung open innovation center established to create striking design and user-friendly interface of Samsung mobile phone. It successfully engaged customers and suppliers in the innovation process at the early stage. Being based in Korea with large group of young technology-concerned consumers provides Samsung an innovative edge in consumer electronics including mobile phones. The replacement rate for mobile phones in Korea is estimated at 6-18 months, thanks to young Koreans who swiftly adapt new technology. Therefore, these trendy people have participated in testing and giving feedback, which provide significant information about customers’ desire. Korea, therefore, becomes an invaluable testing location for innovations prior to the companies unveil them on the world stage.

Creative Climate

Public reward for those who distinguish themselves as mains actor in innovation culture and who promote the value of innovation is the powerful tool to expand innovative thinking throughout the enterprise. There are many examples of escalating the visibility of innovation success, such as the company innovation award, inventor hall of fame. This illustrates the commitment a company have on its innovation and inspire employees by making them proud of their success. Idea management through the use of IT have increased the rate of product and process improvement, as contributions of ideas are traceable. It open up the communication all over the company and promote culture of sharing and creativity. Ideas are developed and talked widely not only in vertical but in horizontal fashion leading to innovative atmosphere. After the introduction of knowledge management solution in Samsung Electronics, there was a change in organizational climate. Employees have been become confident to be more suggestive, trustful, responsive to change, and eager to innovate. Forum and blog postings are the place for knowledge sharing where an automatic rewarding system is executed. The profitability of the products launched, have been chosen as the innovation performance indicators.

Learning Organization

Sharing knowledge and skill of employees brings about innovative performance. Samsung has identified two main challenges in the creation of learning organisation that are knowledge discovery and knowledge sharing. In the past, problems occurred due to lack of knowledge management, for example, lost of valuable knowledge from poor management, or repeating the same failures. To tackle such problems, organizational mechanisms and technological solutions to facilitate the innovation process in Samsung have been introduced. Firstly, Samsung Brainstorming Hours has been arranged to capture and spread ideas in any step of innovation process from idea generation to conversion and commercialization. This is not applied only in the new product development process, but also solving complex problems or business improvement. Two hours weekly meeting for cross-functional team in the room with tall windows, wireless connection, big-screen TV, snacks and drinks is designed to foster innovation process. This comfortable surroundings helps innovation workers to socialise with each other and share ideas. Secondly, company-wide simple but powerful blog has been introduced to encourage knowledge sharing and discovery. The blog helps employees understand and discuss ideas so as to extend previous knowledge continuously. Thirdly, knowledge warehouses have been built to have codifiable critical knowledge stored and accessible throughout Samsung Company. The “Lessons Learned System with Alert function” has been used to manage this knowledge and share it. For storing lesson learned, project managers has been trained about how and what knowledge to collect and given the project management manuals including many useful procedures such as how to write a closing report, how to create and store a project model, how to perform an After Action Review. In order to control overwhelming information, Alerts system notifies employees of newly stored knowledge that might be of interest and useful to their work.

Samsung has successfully transformed from local low quality manufacturer to a brand that produce admirable and stylish consumer electronics. Company performance has proven that Samsung has come to the right direction in last decade. The achievement of becoming innovative organisation started from the declaration to be the global leader in the industry in late 1990s. After the re-configuration and adopting team-working practice, Samsung organisation has been altered to be flexible and organic, leading to ability to develop innovative capability. In addition to the recruitment of the best people into the organization , Samsung has an experimental education tool to identify the key individuals, such as project leader, promoters, or gatekeeper, so as to blend different roles in creating innovation . These people are working under the well-designed knowledge management system and trustful and suggestive communication with the support of supervisors, fostering creative climate. Rewards system for innovative contributor, organisational mechanism and technological solutions has brought about the knowledge discovery and sharing throughout the company, creating learning organisation that sustains Samsung innovation competency.

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• Interbrand. (2019). Samsung. Retrieved from: https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/samsung/
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10 tips to get the best clients and grow your business through trade shows.

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Dominik Szot, executive coach focused on leaders' legacy, servant leader, global entrepreneur, founder/CEO of MIA , agile management mentor.

“Eighty percent of success is showing up,” said Woody Allen. Here's how that works when it comes to trade shows.

Case Study: Trade Show Success At A Shopfitting Company

Two weeks ago my company celebrated our 25th anniversary. Today our shopfitting business is 90% export-based and backed by cooperation with the best companies in the world. This success is due in large part to industry trade shows, where we have established partnerships with key customers that have enabled us to grow tremendously globally and reach the world's elite.

In our first decade of business, we suffered from the risk of being dependent on one large international customer, and that's why in 2008 we participated for the first time in the international trade fair EuroShop in Düsseldorf. This celebration of store-builders draws worldwide attention to Germany. Every three years, tens of thousands of architects, development managers and all sorts of store builders and equipment professionals meet there.

Our first trade show appearance led to our gaining three clients who helped us build strategic security. We invited a group of artists to the fair who presented various ballet forms at our booth. In addition, a second group painted their bodies in various flamboyant forms, like representatives of some wild group, complete with dancing and music. This aroused interest; many trade show visitors asked what exactly we do, and this was a key way we met new customers.

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At the next edition of EuroShop in 2011, to encourage customers to expand in eastern markets, we used the World Cup, which was being held there at the time. The front section housed a mini football field, where a soccer player dressed as a jester defended a goal and a model dressed in soccer attire kept score. The consequent scenario of funny events attracted attention. Visitors congratulated us on the idea behind the inspirational event. The fruit of the fair was cooperation with several significant partners and the ability to use the fair to strengthen our position in establishing a company in Moscow in 2012.

At our third show in 2014, we focused on the variety of services we offer and provided “with heart” in a thoughtful way. That's why we placed a large beating heart made of raisins in the middle of the stage and a brain on the reception counter. The centerpiece of the booth was a giant sign: “This is your WORLD,” where each letter of the word world was made with a different technology. There was wood, plexiglass and a professional multimedia presentation on a screen mounted in the letter D .

10 Steps To Trade Show Success

All of the 10 international trade fairs I've organized in my life yielded very rich results in the form of contacts that translated into orders. To summarize my observations, here are 10 tips on how to organize a successful international trade show event:

1. Create a team of people in your company to go with you to the fair. Together with this team, organize the fair and enjoy the successes.

2. Find international trade fairs around the world where the industry in which you operate meets to present development trends.

3. Get all the information about the event. How many years it has been held, and how many visitors does it have? How much does it cost, when are the registrations and what does the most interesting summary information of each successive event include? Ask customers and suppliers what they know about it. See if your competitors who are considered the biggest and most influential exhibit there.

4. Go to the next trade show as a guest and visit it thoroughly. Do a summary report from a visitor's point of view of what and who impressed you the most.

5. Do a strategic analysis of what international customers you would like to attract and from what areas of the world. What will these customers bring to your business?

6. Take the deadline for exhibitors to apply for participation and add another three to six months. Then create a plan for organizing for the fair within this timeframe. Work on a theme to pique the interest of your trade show visitors. Once you have a trade show theme, start designing the booth.

7. Design the space according to the idea of what is to happen at the fair and how you intend to inspire customers to visit your stand. Make sure there is room for four functions:

• A magnet for customers

• A reception area where appointments are made

• A place to receive visitors

• A small back room where you can make coffee and prepare refreshments for your guests

8. During preparation for the fair, hold regular meetings with your team and discuss everything you want to happen during the event.

9. Before, during and after the trade show, gain customers through the attractiveness, uniqueness and inspirational power of your booth. Write articles (like this one) and send emails and information via snail mail. Invite customers to attend your event actively, by co-participating in your performance, or passively, only as an organizer.

10. Treat clients to tickets to trade shows, and show them what they can learn about trends and new products announced through them.

Finally, remember to show up with something your potential clients can associate with you, perhaps with a sense of humor and distance from what you do. Good luck!

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How to capture business content with galaxy ai’s generative edit and edit suggestions.

Galaxy AI 1  is here — and with it, so is the ability to show your business in its best light using a Galaxy AI-enabled mobile device such as  Galaxy S24 Series , including Galaxy S24, S24+ and S24 Ultra. Between the powerful camera specs and the expanded photo editing capabilities, Galaxy S24 Series has everything you need to capture high-quality content for various marketing channels. You no longer need to invest in a costly and time-consuming photo shoot to market your business visually. Instead, you can snap away — freely, quickly and candidly.

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Generative Edit allows you to move, adjust or even remove an object, while Galaxy AI updates the rest of the image accordingly. Tap or circle an object to begin editing it. Long press the object to move (or remove) it, then tap Generate to see Galaxy AI automatically generate the updated background. You can also tilt, turn, or straighten a photo, and Galaxy AI can once again touch up the background in tune with your edits. When your image is to your liking, tap Done. Then, Save as copy, and click back to your photo gallery to see and share the final product.

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Learn more about Galaxy AI and how it is  enabling borderless communication  in business. Purchase your  Galaxy S24 Series device ,  and enjoy exclusive volume pricing, bulk trade-in discounts, free shipping, and more with a  Samsung Business Account ,  including 50% off Samsung Care+ and a free case.

1 Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.

Daniel Gordon

Daniel Gordon became a full-time freelancer in 2015 after spending several years as an in-house and agency copywriter. His marketing experience spans from Fortune 500 companies and Forbes World's Most Valuable Brands to small businesses, startups and marketing agencies. Before he entered the marketing world, Daniel worked in the music business as a manager to producers and songwriters, and as an A&R/talent scout.

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No suggestions, anjuran pencarian, kata kunci populer, riwayat pencarian, recommended search, 98" crystal uhd du9000 4k smart tv (2024).

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UA98DU9000KXXD

Supersize Picture Enhancer

Crystal processor 4k.

• Slim Look Design

Pilih Size Anda

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key features

Supersize your wow.

Top 4 features

AI-powered enhancements for super large screen

Motion Xcelerator 120Hz

Get motion clarity for games up to 4K 120H

Samsung Tizen OS

Upscale your entertainment with samsung tizen os, tv and soundbar orchestrated in perfect harmony, ai-powered image enhancements tailored to a super large screen.

AI-driven upscaling, noise reduction, sharpness reinforcement and intelligent black enhancement technologies all work together to deliver an optimal picture tailored for a super-sized screen.

Get the motion clarity for the game content you love up to 4K 120Hz

With exceptional motion enhancements, Motion Xcelerator 120Hz provides differentiated motion performance to support VRR games up to 120 Hz, so you can conquer every enemy - even at soaring speeds.

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings.

Surround yourself with sound from your TV and Soundbar orchestrated in harmony. Q-Symphony technology allows TV and soundbar speakers to operate simultaneously for a better surround sound effect, without muting the TV speakers.

Picture quality

The Samsung Crystal UHD Processor 4K chip is on display in the middle amidst many colorful plates and ornaments.

Feel every color as it was intended in powerful 4K

Crystal Processor 4K lets the true colors of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.

Layered screens depict 4K Upscaling at work. Light ripples through the layered screens to optimize the picture at the forefront. The details of a palm tree, skateboard and shoes of a skateboarder in a scene are upscaled to great clarity.

4K Upscaling

Watch your favorite content in 4k.

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

Fine-tuned colors for a vibrant, lifelike picture

PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.

Contrast Enhancer

Enhanced sense of depth and color.

Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and color when you watch content.

HDR (High Dynamic Range)

Better contrast with rich darks and bright lights.

High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colors and visual detail, in both bright and dark scenes.

Gaming experience

An action game is playing onscreen, with the Game bar onscreen at the bottom. The player selects Game Genre, Virtual Aim Point, Screen Ratio, then Minimap Zoom. The First Descendant game logo is on the top.

Optimize your gaming experience

Bigger and wider TV screens with 21:9 and 32:9 ratios give you expansive views and a heightened gaming experience. Optimize your gameplay even more with Game Bar for easy access to various game settings.

Two screens with the Auto Low Latency Mode On and Off during gameplay. As jump is pushed on the controller, the character on the screen with the feature On jumps faster than it does on the screen with the feature Off.

Auto Low Latency Mode (ALLM)

Faster, smoother, low input lag gameplay.

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.

A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.

Immersive virtual sound that tracks the action

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Soundwaves beneath the TV change in shape as the TV sound adapts to the news, orchestra and basketball game being displayed.

Adaptive Sound

Enjoy sound optimized to your content.

Adaptive Sound has audio scenic intelligence that optimizes sound based on real-time scene analysis by content type.

SmartThings

3d map view, your tv as the control center of your home and iot devices.

Better manage your home by intuitively monitoring and controlling your home appliances and IoT devices from a 3D map of your house. Easily view and get notifications on the status of your smart devices on your TV screen.

See it all on one screen

Watch what's on TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen like never before. You can also enjoy optimized multi-tasking and watch content simultaneously.

Samsung Daily+

Manage your daily activities and lifestyle more easily through samsung tizen os.

Through Samsung Tizen OS’s open app ecosystem, Daily+ enables you to easily manage your daily activities and lifestyle from the comfort of your TV. Daily+ includes apps and services like SmartThings, Workspace and more.

Do the SmartThings!

Optimize your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customized smart home with various SmartThings-compatible devices that simplify your day-to-day.

Work and learn from home

Access your PC, laptop and mobile devices easily and seamlessly on your screen. Now you can work and study straight from your TV.

Multiple Voice Assistants

Choose the voice assistant you're used to.

Pick Bixby or Amazon Alexa to be the voice assistant you use to control your TV. For the first time, both are built into your Samsung TV to provide advanced control for your connected home and for an enhanced entertainment experience.

Security & Sustainability

Samsung knox security, your privacy. secured..

Your privacy is now secured on Samsung TVs. Your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Also, Samsung Knox Security secures the home IoT devices connected to your TV and automatically blocks execution of unauthorized malicious apps or access to phishing sites. Lastly, Samsung’s dedicated security team helps keep your TV safe with regular updates.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

AI Energy Mode

Saves energy with intelligent analysis.

Energy saving is made easy with SmartThings. By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption.

SolarCell Remote

A remote control made with recycled materials and charged by sunlight and indoor lighting.

With a solar panel on its back that you can use for charging, you no longer need to use disposable batteries for SolarCell Remote, as they are not the best for the environment.

Sound Wow together

Premium q-series soundbar.

Complete Wow theater experience

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Elevate sound that powers your TV experience

Spesifikasi

• Resolution 4K (3,840 x 2,160)
• Refresh Rate 100Hz

Detail Spesifikasi

Product type.

• Screen Size 98"
• Picture Engine Crystal Processor 4K
• HDR (High Dynamic Range) HDR
• HDR 10+ Support
• Contrast Mega Contrast
• Micro Dimming UHD Dimming
• Contrast Enhancer Yes
• Motion Technology Motion Xcelerator 120Hz
• AI Upscale 4K Upscaling
• Supersize Picture Enhancer Yes
• Filmmaker Mode (FMM) Yes
• Adaptive Sound Adaptive Sound
• Object Tracking Sound OTS Lite
• Q-Symphony Yes
• Sound Output (RMS) 20W
• Speaker Type 2CH
• Multiroom Link No

Smart Service

• Operating System Tizen™ Smart TV
• Works with AI Speaker Google Assistant (SG only)
• Web Browser Yes
• SmartThings Yes

Smart Feature

• Multi Device Experience Mobile to TV, Sound Mirroring, Wireless TV On, Tap View
• Multi-View upto 2 videos
• NFT Nifty Gateway
• Apple AirPlay Yes

Game Feature

• Auto Game Mode (ALLM) Yes
• Game Motion Plus Yes
• Dynamic Black EQ Yes
• Super Ultra Wide Game View Yes
• Mini Map Zoom Yes
• FreeSync FreeSync Premium

Tuner/Broadcasting

• Digital Broadcasting DVB-T2 (*VN: DVB-T2C)
• Analog Tuner Yes
• Data Broadcasting HbbTV 2.0.3 (SG)
• TV Key Support Yes

Connectivity

• Wi-Fi Yes (Wi-Fi 5)
• Bluetooth Yes (BT5.2)
• HDMI (High Frame Rate) 4K 120Hz (for HDMI 1/2/3)
• HDMI Audio Return Channel eARC
• Anynet+ (HDMI-CEC) Yes
• USB 2 x USB-A
• Ethernet (LAN) 1
• Digital Audio Out (Optical) 1
• RF In (Terrestrial / Cable input) 1/1(Common Use for Terrestrial)/0
• Design Slim Look
• Bezel Type 3 Bezel-less
• Slim Type Slim look
• Front Color GRAPHITE BLACK
• Stand Type FLAT FEET
• Stand Color BLACK

Additional Feature

• Embeded POP Yes
• IP Control Yes
• OSD Language Local Languages

Accessibility

• Accessibillity - Voice Guide UK English, China Chinese, Korean, Indonesia, Vietnamese
• Low Vision Support Audio Description, Zoom Menu and Text, High Contrast, SeeColors, Color Inversion, Grayscale, Picture Off
• Hearing Impaired Support Closed Caption (Subtitle), Multi-output Audio, Sign Language Zoom
• Motor Impaired Support Slow Button Repeat, Remote Control App. for All

Power & Eco Solution

• Power Supply AC100-240V~ 50/60Hz
• Power Consumption (Max) 510 W
• Eco Sensor Yes
• Yearly Power Consumption (EU standard) N/A kWh
• Auto Power Off Yes
• Auto Power Saving Yes
• Package Size (WxHxD) 2369 x 1404 x 275 mm
• Set Size with Stand (WxHxD) 2181.1 x 1298.2 x 402.3 mm
• Set Size without Stand (WxHxD) 2181.1 x 1244.1 x 63.5 mm
• Stand (Basic) (WxD) 1505.6 x 402.3 mm
• Stand (Minimum) (WxD) 455.6 x 402.3 mm
• VESA Spec 600 x 400 mm
• Package Weight 76.0 kg
• Set Weight with Stand 53.4 kg
• Set Weight without Stand 51.8 kg
• Remote Controller Model TM2360E
• Webcam Support Yes
• Zigbee / Thread Module Dongle Support
• User Manual Yes
• Power Cable Yes

Temukan jawaban dari pertanyaan Anda tentang produk

• Versi 2404120
• Versi 2403250
• Versi 2404240
• Versi 2403280

Pertanyaan Umum

• Cara menggunakan Smart Calibration di Samsung Smart TV
• Panduan remote LED Samsung Smart TV
• Apa yang baru dengan Smart Hub yang lebih cerdas
• Tidak dapat menggunakan aplikasi dari Samsung TV Smart Hub Home
• Bagaimana tampilan TV OLED Samsung dilindungi dengan Deteksi Logo dan Screen Saver

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