a realtor bio

20 Impressive Examples of Realtor Bios That Win Clients [Template & Examples]

Published: April 04, 2024

Your realtor bio sets the stage for success. A great bio can help capture new clients, while a poorly written one can send buyers to your competition.

Why is a realtor bio so important? The National Association of Realtors (NAR) found that 52% of home buyers found their homes online. Before reaching out, those home buyers read realtor bios to understand agents’ backgrounds and experiences.

In this post, you’ll learn how to write a strong realtor bio that makes a great first impression.

Table of Contents

Why Real Estate Agent Bios Are Important

How to write a real estate agent bio, excellent real estate agent bio examples, real estate agent bio templates, new real estate agent bio examples, real estate bios when you have no experience, realtor bio tips to keep your readers interested.

Like a business card or website, your real estate bio is crucial to your professional branding. But if you’re stumped on where to start, it helps to know why you’re writing one in the first place. Here are several key reasons why real estate agent bios are important.

1. It describes who you are and why you’re different.

Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you’re the person for the job). But remember, a real estate agent bio isn’t a condensed summary of your LinkedIn profile.

In your writing, describe who you are and why it matters. For example, you could write that you were born and raised in [X] area, but why does it matter? Because you have extensive knowledge of the local market. Including the “why” is attractive to potential clients.

2. It builds credibility.

Most clients seek an agent with experience, a great reputation, and sharp negotiation skills. The list goes on. Use your real estate bio to showcase any awards, recognitions, or impressive stats that support these skills.

Of course, there’s a fine line between tooting your own horn and bragging, so tread lightly here. Stick to one or two relevant or impressive accomplishments.

3. It establishes your connection to the community.

Real estate is a local business. Someone looking to sell their property in Texas wouldn’t hire an agent in Hawaii. Instead, they want someone local who knows the ins and outs of the local market.

Now, this doesn’t mean you need deep roots in a particular community to succeed. However, you should position yourself as an enthusiastic advocate for the area by explaining why you chose to move there (or stay, if you’re a native).

Let’s take a look at the steps needed to create an excellent realtor profile and look at bio examples from realtors.

• Use a professional bio prompt template.
• State your real estate experience.
• Convey your connection to the area you sell in.
• Emphasize the value you provide clients.
• Include any of your special designations (if applicable).
• Provide any past sales statistics (if applicable).
• Include any awards you've won (if applicable).
• Tell a story or include personal information about yourself.

1. Use a professional bio prompt template.

Why start from scratch? Writing a real estate agent bio can be difficult, given the pressure you’re facing to impress clients before meeting them in person.

We’ve compiled over 80 professional bio templates and examples for you to use when writing your real estate agent bio. Whether you want to write in the first person or third person, share it on Twitter or LinkedIn, or make it long or short, we’ve got you covered with prompts and real examples.

Don't forget to share this post!

Related articles.

25 Real Estate Marketing Ideas to Bring in Qualified Buyers

How to Plan, Start, & Grow a Real Estate Business: 27 Essential Tips

45 Real Estate Stats Agents Should Know in 2024

The Ultimate Guide to Real Estate

The 8 Best Real Estate Designations for Prestige and Expertise

The 18 Best Real Estate Apps Every Agent Needs

The 15 Best Real Estate Websites for Selling a Home in 2020

A Beginner's Guide to Running a Comparative Market Analysis

70 Motivational, Relatable, & Funny Real Estate Quotes Every Agent Should Read

How the Procuring Cause Works in Real Estate

Create a compelling professional narrative for your summary, bio, or introduction.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

What we love about Katie Day’s bio is that she has a video right at the top. This is super unique and something we can’t find any other real estate agents doing… and yet it’s such a simple way to make your bio stand out from other realtor bios.

You can record a video (watch hers here for inspiration!) and have someone on Fiverr edit it for you to make it a little  more professional — add an intro, an outro, and make some appropriate cuts to get rid of awkward transitions.

The rest of her bio is also pretty good, but it’s bland compared to the video at the top.

2. Krista Farr

Krista Farr is a successful real estate agent in Spokane, Washington. And she gets a lot of her clients through Instagram — in fact, we highly recommend checking out her Instagram account to see how she does it.

There are several things we love about her bio.

First of all, look at the picture. It’s not a picture of her perfectly pampered with arms crossed, looking deadly serious (as so many real estate agents tend to do)… it’s personable and makes her seem approachable. For her target market which seems to be middle-class people buying and selling homes, that makes a lot of sense.

Her bio has just as much personality as her photo. It starts by discussing where she’s from and who her family is. Then it shares her real estate journey and experience. And finally, it ends by emphasizing that she’s ready and willing to do everything she can to help her clients.

3. Ryan Fitzgerald

There are a lot of “luxury” style real estate agent bios out there.

Many real estate agents, naturally, want to sell bigger and better homes and work with bigger and better clients. They think the way to do that is to create a bio that seems uber professional and highly bo-toxed.

The problem is, only pretentious people — and not all wealthy people are pretentious, mind you — want to work with pretentious real estate agents. There’s a market for that… but it’s extremely exclusive by nature.

That is, if you market yourself as the pretentious real estate agent, people who  aren’t pretentious (even though they might be wealthy) won’t want to work with you.

To a large degree, it’s a misguided marketing tactic.

That’s what we love about Ryan Fitzgeral’s bio.

It’s simple, unassuming, and yet it lists some pretty impressive achievements — such as being a contributor to Forbes or being a winner of the 2018 Realtor Magazine’s 30 under 30. The testimonial at the bottom is the icing on the cake.

If you’ve got some big achievements under your belt, don’t overdo the marketing… let those achievements speak for themselves with a simple bio like this one.

Our Favorite Real Estate Email Signature Bios

The email signature is another important part of a real estate agent’s bio.

You never know where your next client is going to come from, and every great agent knows that it’s important to put yourself out there and put your best foot forward at every opportunity.

Having a good email signature is one example of that.

You email a lot of people. And spending a little bit of time to create a compelling email signature might just help turn some of those people into future clients. You can have a email signature designed on Fiverr for pretty cheap (just do a search for “design for email signature” and you’ll get a ton of options).

4. Marissa Higgins

This email signature is awesome.

The photo is eye-catching and naturally draws your eye toward her info on the right side, which is simple and provides her contact information. The colors also look great. But the best part is the simple CTA at the bottom of the email — “Schedule a Meeting”. We imagine that is just a link to her Calendly where people can set up a time to chat with her according to their own schedule.

And why not?

This seems like an absolute no-brainer.

5. Shawn Fisher

Shawn Fisher’s email signature is great but takes a slightly different route than Higgins’. It also has a picture and contact information (although the colors could use to be a bit more eye-catching). But instead of a CTA to schedule a call, it has links to Fisher’s Trustpilot and G2crowd review pages. He’s using social proof to build rapport and giving people who might be interested in his services a chance to learn a little more before they give him a call.

6. Robert Smith

Again, we have a nice picture and contact information. But what is intersting to us about this email signature is the CTA: “Find office with amazing view”. This is a clickable link that takes you to Smith’s office property listings.

This is another way to use your email signature. You need to find buyers for your listings… and who knows when the person you’re emailing might happen to be looking to buy. Why not include a CTA to your listings right inside of your email signature? Heck… you could probably include both a CTA to schedule a call  and a CTA to look at your listings inside of your email signature.

Our Favorite Full-Page Real Estate Agent Bios

Where the typical bio or an email signature isn’t enough, sometimes you’ll want to dedicate a full page on your website to talk about your expertise and how you got started.

Well, buckle up.

’cause we’ve got some awesome examples of full-page real estate agent bios below. These stand out from most full-page bios you’ve seen and we highly recommend studying each of these if you plan to create your own.

7. Amanda Cuebas

This page is awesome in so many ways.

And because of the way it flows, it’d be super easy to mimic something similar on your own website.

It starts with a picture of Amanda Cuebas — an awesome,  unpretentious  picture, by the way — and the typical contact information.

Then there’s a few paragraphs of information about her. This part is very similar to the normal bios we were looking at earlier. It talks about her experience, personality, and determination to help clients.

The next part is our favorite: a Q&A with Amanda.

There are answers to questions such as…

• Have you always lived in Central Florida?
• What do you want your future clients to know about you?
• What has surprised you about real estate after becoming an agent?

…and lots more.

This is cool because it gives the reader an opportunity to learn more about Amanda on a personal level. Real estate is all about relationships… and this Q&A section helps build that online.

The page ends with testimonials for social proof and a CTA to call Amanda if you’re interested in working with her.

8. Tyler Stewart

We’ve looked at a lof of examples of great real estate agent bios so far.

But to be honest, this one might be my favorite.

The attitude that Tyler Stewart displays and the way she uses her personal story to emphasize her resilience, grit, and work ethic is awesome.

The picture at the top of the page shows that she’s someone who likes to work hard with clients and get stuff done, but that she’s also approachable and friendly.

The best part, though, is the copy that comes after the first picture.

“What if your Realtor was more than just another order taker, simply checking off boxes?”

“What if your Realtor had a background in project management, renovation, flipping, and investment – on top of a detailed knowledge of the housing market?”

“What if your agent knew how to win?”

She answers each of those questions and then she says…

“In my first nine years as a realtor, I sold over $500 million in real estate in almost every part of San Francisco and Marin.

WHAT IF I WAS YOUR AGENT?”

Then there’s a picture of her running with the headline, “Pro Athlete to Agent” and the following copy underneath…

“WHEN IT COMES DOWN TO IT MY LIFE IS ABOUT PASSION It’s about never stopping, being allergic to living an average life. I have always been hungry for more.

AS A FORMER PROFESSIONAL IRONMAN TRIATHLETE, HORSE JUMPER, AND NOW REAL ESTATE AGENT AND INVESTOR, I KNOW WHAT IT TAKES TO SHAKE THE SHACKLES OF MEDIOCRITY TO LIVE THE LIFE YOU TRULY DESIRE.

It all comes down to being prepared, hard work, and the ability to look at things just a little bit differently, whether that’s Olympic Trials, World Ironman Competitions, horse jumpers, or the real estate market.

I bought my first home at 24 and continue growing my portfolio with multi-unit investment properties, single-family rental homes and rental vacation homes. Over the years I have learned not only what I want in a home, but what others want as well. The home buying process can be overwhelming. I’ll be by your side every step of the way – whether you’re dipping into the real estate market for the first time or hoping to buy the home of your dreams.”

The video on her page has just as much attitude as the page itself.

Go to her homepage here to see the intensity and attitude for yourself.

Our Favorite Real Estate Agent Instagram Bios

If there’s one social media platform where real estate agents thrive, it’s Instagram.

A real estate agent who I know personally, Krista Farr, gets virtually all of her listings and clients through staying active on Instagram. But how do you create an Instagram bio that turns your follower’s interest into a website visit or a phone call?

Here are some awesome examples!

9. Nicole Mickle

Nicole Mickle is a real estate agent in Orlando, Florida and she has nearly 13,000 followers on Instagram. Her profile is just as impressive as her number of followers and is a great example of how to create an effective Instagram bio.

“Orlando Native” indicates that she was born and raised in Orlando (something many people want from a real estate agent), she mentions that she has 20+ years experience in real estate, she’s a mom, a CEO, and, in particular, a relocation specialist.

Then she has a link to her website.

Didn’t miss a beat, did she?

10. Brian Hopper

We like Brian Hopper’s Instagram account because it leans a little more toward the professional side than some of the other examples we’ve looked at in this article…  without feeling over the topi. 

The picture is professional but friendly and approachable. And his list of accomplishments is impressive — including being the #1 broker for his company as well as being in real estate since 2004.

This is how you create a bio for yourself to market to high-ticket clients.

11. Taya DiCarlo

You might be noticing a trend of these real estate agent Instagram bios…

They’re all a list intermixed with real estate expertise and personal information… and there’s always a link at the bottom.

This format is simple and effective.

Taya DiCarlo is no exception.

Her Instagram bio points to her professional accomplishments and her personal ones (“Boy Mom”). Then it ends with a simple link where people can go to learn more.

Final Thoughts

Marketing is an important part of any real estate agent’s career.

To do that, you’ve got to know how to write a compelling bio in different places and on different platforms.

What better way to learn then by looking at awesome examples?

The bios above will help you craft your own. Use them to get inspiration, create templates, and write a bio that turns browsers into leads.

Spread the Word. Share this post!

Subscribe to our Newsletter

Sign up for news, updates, and more from BPM. It’s time to ZAG!

November 15, 2022

15 Minute Read

Real Estate Agent Bio: 10 Examples Of Lead-Winning Bios

Interested to know how you can write a standout bio that actually generates you leads? We'll show you exactly how.

Sarah Mailloux

Let's Get Started

• Local expertise is more important for a real estate bio than ever.
• Make sure to link to your website and social channels.
• Show off press coverage and media mentions.
• Build personal connections with your bio.
• Don't hard sell your services.

Winning clients often rely on the kind of first impression you can make. 

What is the first thing prospective clients see when they find you?

We hope it’s a well-rounded bio that tells them exactly why they should work with you. 

If it’s not, don’t sweat. 

We’ve got the perfect guide and ten awesome examples of realtor bios to help new and seasoned real estate professionals write the perfect agent bio.

How to write a standout realtor bio

Writing a real estate bio is important for any agent’s marketing strategy.

This is your time to show off your experience, qualifications, and everything that makes you the obvious choice of realtor.

Here’s how you can leverage your agent profile to build trust and generate phone calls. 

Emphasize your experience

Write about your real estate background. 

Buyers and sellers want to see a track record of success coupled with serious local knowledge.

You need to catch a potential client’s attention in two to three seconds.

Any longer, and you might’ve lost the lead.

Answer these questions in your realtor bio to help showcase your experience. 

• How long have you been a real estate agent?
• How many homes have you sold?
• How many homes have you helped buyers find?

This isn’t an autobiography.

Don’t make your bio all about you. It’s off-putting to potential clients.

Write 2-3 sentences but have a very clear focus with your words. Now is your time to sell.

An example could look like this: 

“My team has sold more than 700+ sales in the last 5 years.”

Once you’ve caught a homeowner’s attention, you can begin unpacking your process, team, and everything else.

After all, clients want to know that you can walk them through the selling process with complete confidence.

Pro tip: close your eyes and think about the highlights of your real estate career. Those moments your mind goes to, use those milestones to drive your realtor bio.

And if you're a new real estate agent and have yet to gain much experience, don’t worry. 

New agents can still sell themselves without the ten years of home-selling behind them.

You sell yourself. Sell why you’re still the perfect agent for them.

If you work with a well-known brokerage, lean on your team’s accomplishments.

Brand association and affinity go a long way in a client’s research.

Show your local expertise

It’s crucial for you to have an intimate knowledge of your local market.

Your real estate bio should demonstrate that you’re a local authority.

That you’re trusted (and well-known) in the area.

It’s about more than just knowing the numbers and the trends of your geographical locale. 

Clients are  drawn to realtors who actively participate in their community.

Because it shows that you care. It shows you have heart.

You can showcase any local press you’ve been featured in, any local charities you donate to, and any other sponsorships you might have.

Most real estate agents share their community experiences on their social media pages as well. 

So utilize those content opportunities and be sure to link to them in your real estate bio.

And for out-of-area clients, you also have to be able to sell them on the location, not just the home. 

Some things to consider as you write your agent bio: 

• How long have you lived in the area?
• What do you like about the area?
• Did you go to school in the community?
• Are you serving the community in other ways? (Volunteer work, other businesses, etc.)

Here’s an example to spark some inspiration: 

“Being native to San Diego gives us a unique and powerful insight into the local real estate market and all this great city has to offer. We’ve attended local schools, find excitement in the local recreation, and want to show you exactly why San Diego is the perfect place for your future home.”

This example is great for a few reasons:

• It shows that the real estate agent is from the area.
• It uses key terms ( powerful and unique ) to emphasize their knowledge of the local market.
• It talks about the location positively, showing that they love the area and want to share it with others.

Include links in your agent bio

Take every opportunity you can to attract clients to your brand experience. 

Real estate clients do their research when looking for an agent.

This means social media, websites, Google My Business , and review platforms.

Always include links to additional information in your realtor bio where possible.

These links can (and should) include: 

• Social media links : Share links to all of the social media platforms you are active on. Let potential clients see the kind of content you post–this only helps sell you further if they feel connected with you through your social content. 
• Website : If your agent bio is on Zillow or another listing site, make sure there is a link to your website. While effective, Zillow bios are also limited, so get people to visit your website and learn more about you. Reviews : Share links to platforms with real customer reviews, like your Google Business Profile, Yelp, and Zillow. 

Social proof sells.

According to Nielsen, 77% of people are more likely to work with a brand if they can see others recommend it.

It builds trust with clients and helps solidify your profile’s trustworthiness. 

Focus on the 'value add'

A compelling bio will show clients exactly what they should expect from working with you as their realtor.

What value do you provide to your clients? 

What sets you apart from other real estate agents?

Focus on the value that you bring to the table and work that into your real estate agent bio. 

Are there specific courses or areas of expertise you have that no other realtor (or not many others) focuses on?

Maybe you’re a digital marketing expert or offer your clients special programs. 

You need to show your clients that you are different. 

You need to show them that you can provide value above and beyond what any other realtor can do. Because there are a lot of realtors out there. 

Here’s a great example that demonstrates this: 

“We SELL FASTER than the Competition! Currently, on average, our listings are selling at 30 days on the market vs. the competitors at 82.”

Now that’s appealing! 

Mention your education and training

Prospective clients want to work with qualified realtors, so your agent bio should include your education and training. 

Where did you go to school? 

What courses have you taken?

Highlighting these things helps show potential clients that you are legit. And additional training and education show that you really care about your work.

Plus, education can be a good personal connection to some clients if they went to the same school as you or studied in the same area.

Personal connections sell.

Take a unique approach to discuss your education rather than simply listing the courses and training that you took–those might not mean much to clients. 

Think about coaching and mentors that you’ve worked with.

What did you learn from them? 

Take your realtor bio to the next level by talking about how your education impacted you as a realtor.

What did you learn? 

What values from your education and training are you putting into your real estate practice? 

This can be particularly helpful for new realtors who don’t have a lot of experience to leverage yet. 

Use the knowledge that you’ve gained through coaching and education to sell you as a realtor.

Statistics and data sells

Don’t discount the power of statistics and data. 

Numbers help illustrate just how good you are at what you do, so don’t shy away from sharing them. 

Some statistics you should consider sharing in your bio: 

• How many sales have you made in the last year? In the last five years?
• How much (a dollar amount) in total closed transactions have you sold?
• How do you rank among fellow agents at your brokerage? Are you a top-performing agent?

Here’s a great example of utilizing statistics in your real estate bio: 

“#1 real estate agent in Queens, NY in 2021, 2020, 2019, 2018, & 2017 with close to $1 billion dollars of residential sales in her career.”

Reference media coverage

Media coverage is a big deal.

Local or national press is something not every agent has.

Remember, you’re looking for ways to separate yourself from the thousands of other agent profiles.

Share the headline of the press feature (this will prompt people to search for the article).

Structure your features correctly.

Group them into a bulleted list if you have more than 3-5 features.

Be thoughtful with which features you include. Again, people are creatures of habit. If they recognize a brand (say NY Times) they’re more likely to engage with you.

Pro tip: if a lead calls you and brings up the publication, be willing to dive into the backstory of the feature. And, if you can, talk about any upcoming coverage you might be featured in.

This hook will help prospects understand you’re a growing brand with a significant presence.

It’s a phenomenal marketing tactic. Your personal brand can sell houses. 

Remember that.

Add a personal touch

Buying and selling homes should be a very personal experience.

Agents who can sell that connection in their bio will win business.

These personal connections are what bring repeat clients. 

They are often the reason clients refer others back to you. 

Don’t be afraid to add a personal touch to your real estate agent bio. 

You never know what kind of connection a potential client will make that will draw them to you. 

A few things you could consider adding for that extra personal touch: 

• Talk about your personal background and what you went through to get to where you are today.
• Talk about your hobbies, likes, and dislikes.
• Talk about what you like to do in your free time.
• Talk about your favorite sports teams (if applicable to your target audience).
• Talk about your goals, dreams, and aspirations.
• Talk about why you love doing what you do.

Let your personality shine through in your realtor bio. 

That’s a huge part of your professional branding as a realtor and should be one of the first things prospective clients see too. 

Don't hard sell your services

It’s just as important to know what not to include in your realtor bio as it is to know what to include. 

The last thing a client wants is a pushy salesperson–and hard selling will send exactly that message. 

Don’t use your bio to hard sell your services.

It should be pretty obvious by now that you’re a realtor.

Your job is to catch attention and encourage a conversation.

Use your bio to sell you .

Talk about what makes you unique as a real estate agent.

Almost add a layer of mystery into your bio. Something that will prompt people to find out more.

Take the time to craft a message that lets potential real estate clients get to know who you are and what you are about. 

Build a connection from that first impression. 

Accolades and awards build trust

We shouldn’t need to say this, but… share your achievements! 

Accolades and awards show that you are great at what you do. 

So try to include everything you can in your bio. 

And if you don’t have any awards yet, make sure you update your bio when you do. 

You should regularly update your realtor bio as your experience and accomplishments grow.

Some examples of awards that you could include: 

• Best of Trulia Top Agent Award
• #1 Zillow Premier Agent
• Other top-performing agent awards

Accolades, like media mentions, professional accomplishments, and words of praise from top-tier organizations and realty groups, are gold. 

An accolade mention could look something like this: 

“AS SEEN ON: NY1, CBS, PIX11, NY Times, & Inman” 

Use buyer and seller language

Use language that speaks to prospective buyers and prospective sellers. 

Consider having a paragraph that speaks to each of them individually. 

Buyers want to know that you can help them find their dream home.

Sellers want to know that you can find the right buyer and help them make a profit.

And while we’re on the subject of language, try to keep the terminology simple. 

Don’t use a lot of industry speak and jargon. 

You may have clients who have been around the block and understand the real estate industry a little better, but you’ll also have first-time sellers and buyers who aren’t as familiar with the game. 

Speak about your team

It is absolutely crucial to be a team player in real estate. 

Whether you are working with other agents or your clients. 

Home buyers and sellers want to know that you have their best interests in mind. 

Talking about your real estate team and your achievements can show how you'll work with your clients. 

It taps into a client's psychology when you can show your team is incredibly successful.

It means better marketing.

It means a team of experienced agents dedicated to providing outstanding service.

Take this example from one realtor’s bio on Zillow:  

“Our team has received prestigious awards and hundreds of glowing reviews from satisfied clients on Zillow and Trulia.”

Format your bio correctly

Correctly formatting your professional realtor bio can do a lot for you. 

People, generally speaking, have short attention spans when it comes to reading text. 

The format of your bio should cater to that. 

Here are a few best practices to remember:

• Use bullet points when applicable.
• Keep sentences and paragraphs short and concise.
• Use bold and italics for emphasis, but use them sparingly–using these too much in a single block of text can be distracting.
• Keep your bio short (around 3-5 paragraphs should suffice)

We’ll share some examples of great real estate agent bios and templates that you can use below. 

Don't use buzzwords; use human psychology

Selling yourself as a real estate agent is all about human psychology. 

You need to appeal to the emotional side of your clients as much as you do their logical side. 

You need to demonstrate that you are going to be the perfect agent for that particular client, wherein lies the challenge. 

Every client is different and has their own unique needs and challenges, but it’s your job to identify your ideal client and cater to their needs and desires. 

Use your agent bio to appeal to your ideal client and communicate that you have their best interests in mind. 

As an agent, you must be able to empathize and effectively communicate with your clients. That should start from the time they first read your bio. 

Also, avoid buzzwords and jargon in your real estate bio. 

Effective communication means writing and speaking in a way your clients will understand. 

If you’re unsure if your bio consists of too much industry-speak (it’s easy for us in the industry to become familiar and blind to it), share it with some friends and family to get their input. 

10 real estate agent bio examples we love

Now that you know what to include in your own real estate bio, let’s dive into some of our favorite bio examples that you can draw inspiration from. 

Matthew Bizzarro and The Bizzarro Agency

https://www.zillow.com/profile/Matthew-Bizzarro/

Why we love it:

Matt does an excellent job of sharing his accolades, awards, and achievements. All of these are listed front and center at the top of his bio. 

And, his bio is all about the Bizarro Agency and their team’s achievements and values. Talk about a team player!

Maureen Folan

https://www.zillow.com/profile/mofolan/

Maureen’s realtor bio is the perfect example of “value add”. She starts with her most significant achievements and sales statistics but then dives right into the three things that set her apart from the competition. 

Judy Markowitz

https://www.zillow.com/profile/EnergizedRealtyGroup/

“Judy is a first-generation American, born to Hungarian immigrants in 1962.”

This is the first sentence of Judy’s bio. From there, she draws from her personal life to tell her story. And this is a beautiful way to appeal to clients and connect with them. 

Getting real and vulnerable with potential clients is totally okay (and encouraged even). They should see you as a real person with real experiences. 

Mark Pattison

https://www.zillow.com/profile/PorchLightRealtyTeam/

From a team-oriented approach to powerful statistics, Mark’s bio has a lot to inspire. 

Pay attention to the word choice throughout this bio. Words like “believe,” “all-encompassing tailored approach,” “integrity,” and “thrive” inspire confidence in Mark as a realtor. 

Zandra Ulloa

https://www.zillow.com/profile/Zandra-Ulloa/

Zandra has a great balance of hyping up her accomplishments while catering to the needs of her clients. 

This sentence does it all: 

“With over $1.5 Billion sold, I truly understand the importance of listening, relating to my clients, communicating, being patient, problem solving and helping clients work towards their goals.”

She states an impressive sales statistic and tells potential clients exactly how she will work with them. The rest of her bio is tailored around meeting the needs of buyers and sellers. 

Connie Cannon Team

https://www.zillow.com/profile/Connie-Cannon/

Connie’s bio is short and sweet, but effective. 

She checks a lot of the boxes of things you should include in a realtor bio in just a couple of paragraphs: 

• Personal history
• Education and experience
• Local expertise
• Buyer and seller language
• Mentions her team

Hedda Parashos

https://www.zillow.com/profile/Hedda-Parashos/

Awards, media appearances, team player, and impactful sales statistics? Hedda accomplishes a lot with her brief profile. 

We love the list at the beginning in which she mentions her awards and contributions to the Wall Street Journal . 

And then she has an entire section dedicated to her realty group and team before discussing her personal achievements. 

Eugenia Garcia

https://www.zillow.com/profile/Eugenia-Garcia/

This realtor bio is all about the competitive edge that Eugenia's team has. She highlights their expertise in advertising, marketing, and finance, which really sets them apart. 

And we love this final sentence that oozes her personality: 

“The impossible upon request, miracles by appointment only.” 

Melanie Piche - the BREL team

https://www.zillow.com/profile/melaniepiche/

Short and punchy sentences. Lots of personality. Great use of statistics. 

Melanie’s bio gets the job done. 

Right off the bat, this real estate agent bio is all about the BREL team and what sets them apart. And it links to their reviews and real estate website so potential clients can continue learning more about them.  

Take notes!

Kori Marin - Broker, Managing Partner

https://www.zillow.com/profile/Kori-Marin/

Kori’s realtor profile tells a story. It perfectly encompasses her professional history and experience, with her personal story woven in throughout. 

Just take a look at this sentence: 

“This mindset has driven successful results in every aspect of her life—from her corporate sales and account management experience to her international travels, to her years of fitness training and leadership—and is the hallmark of the exceptional work that she does on behalf of her clients in the residential real estate sector in downtown Toronto.”

This balance of professional accomplishments and personal endeavors helps to highlight why she is a great realtor and helps to establish personal connections.

Free real estate bio template

It wouldn't be a complete article without something to takeaway now, would it?

Feel free to use our example template below for inspiration.

The #1 family-owned real estate team in [location].

Over $XX million dollars of real estate sold since [year].

Featured in [media outlets].

[Real estate agent name] is a family-owned and operated business that has been serving the [location] area for over [how many years] . It’s our home.

We’ll continue to serve the next generation of home buyers and sellers just as we have for the last [number of years].

We pride ourselves on our deep connection and understanding of [location] which has helped us sell over $XX million in homes since [year] . The dollar value isn’t what’s impressive.

The hundreds of people we’ve found dream homes for, is.

Our small team of luxury real estate experts are focused on providing the best possible experience for our clients. We’re completely dedicated to providing a smooth and stress-free experience.

Based on over [number of reviews] 5-star reviews, it’s clear we like to go the extra mile for the people who choose to work with us.

Whether you’re moving to the area or you’re a local, we want to be a part of your journey.

No real estate bio is the same. 

Even if you use a template, your personal history, education, and experience are completely unique to you.  

It can be hard to write about yourself, but you are already living your story. Now you just need to put it into words.

Pay attention to the things that work. Use other realtor profiles for inspiration on the kinds of things you can and should be sharing. 

Now get out there, put your best foot forward, write a killer real estate bio and be the most successful agent you can be. 

References/Sources

Ryan Darani

Ryan Darani is an experienced consultant with a decade of hands-on success in SEO. He specialises in strategy-based SEO in the most difficult industries.

Advanced Listing Attraction Strategies

March 31, 2024

Mastering Lead Generation and Conversion

February 22, 2024

How to Turn Your Next Listing Into Three More

February 21, 2024

More about lead generation

Whether it's Facebook, Google, Instagram, Content, Email, or Video – at Curaytor, we're obsessed with developing, coaching, and providing the support and services needed to execute marketing strategies that drive growth for your business.

The NAR settlement is sending shockwaves through the real estate industry, but the bigger picture of the settlement’s ramifications remain unclear. Don’t let the confusion keep you from staying focused on what you can control: listings are the most important asset an agent can have. 

Brad McCallum and Tim Macy join Jimmy Mackin to share the top real estate marketing lead generation and conversion strategies that are working in today's market.

Think you might be a good fit for Curaytor?

The average Curaytor client closes $68M in annual sales volume because they have the tech, strategies, and support they need to attract new clients and stop chasing leads. Pricing starts at $1,299

How To Write a Real Estate Bio: 7 Tips + Templates

• July 13, 2023

Table of Contents

Your branding as a real estate professional goes beyond your business card, headshot, or yard signs. It involves a comprehensive marketing strategy that includes a compelling bio.

You’ll see that the most successful agents have bios that capture the essence of their real estate experience, achievements, and unique value proposition. This article will guide you through crafting a captivating real estate bio that can become your ultimate marketing tool.

Discover the secrets to crafting an exceptional real estate bio that resonates with your audience, showcases your expertise, and unlocks a world of opportunities. Master the art of personal branding and create a bio that reflects your unique identity.

Unlock the potential of your real estate bio as a powerful marketing tool, opening doors to countless opportunities and propelling your career to new heights. Learn all this and more below!

The Importance of a Compelling Real Estate Bio

A great real estate bio is more than just a resume or list of credentials; it’s a story about you as a real estate agent, your track record in the real estate industry, and what potential clients can expect when they choose to work with you. This professional branding tool serves several purposes:

• Establishes Trust and Credibility : A well-written real estate agent bio instills confidence in potential clients. It provides social proof through your impressive sales statistics, extensive real estate market knowledge, and testimonials from satisfied clients.
• Differentiates You from Competitors : The real estate business is a crowded field. Your bio sets you apart, showing prospective clients what differentiates you from other real estate professionals.
• Your Bio Should Highlight These Unique Selling Propositions : your intimate knowledge of investment properties, your previous career that lends itself to the selling process, or your commitment to community involvement.
• Attracts Potential Home Buyers and Sellers : Your real estate bio is often the first impression potential clients have of you. It must resonate with your target market, whether first-time home buyers , real estate investors, or luxury home buyers.
• Creates a Personal Connection : Personal stories foster connection on a personal level. Sharing a bit about what you do in your spare time or what led you to become a real estate agent can help potential customers feel more connected to you.
• Strengthens Your Online Presence : Including your bio on social media platforms and other online profiles boosts your professional image and helps you be found more easily in search results.
• Attracts Real Estate Referrals : A compelling bio can also attract referrals from other agents . If they know your specialties and track record, they are more likely to send clients your way that fits   your profile.

A robust real estate agent bio is essential for showcasing your professional experience and personal background in a way that resonates with prospective clients. It’s an integral part of your overall marketing strategy.

1. Understand Your Audience

The first step in creating a compelling real estate bio is understanding your audience. Before you begin writing, take some time to research and identify your target market. Are you focused on luxury real estate clients or first-time home buyers? Are you working primarily with real estate investors or sellers of distressed property? Answering these questions will significantly influence your bio’s tone, content, and structure.

Understanding your audience extends to knowing their needs, preferences, and the challenges they face in the real estate market. If you’re targeting first-time home buyers, they might appreciate an agent with extensive knowledge of the buying process and a knack for finding affordable dream homes.

On the other hand, sellers might value an agent with a strong track record of sales and expertise in staging homes for the market. Luxury property buyers might look for an agent with a vast network and access to off-market listings. When you know your audience, you can tailor your real estate bio to resonate with them.

2. Craft Your Personal Brand

Your real estate bio is a powerful opportunity to craft and communicate your brand to potential clients and the broader real estate industry. Your brand encapsulates what sets you apart as a real estate professional and frames the unique value you bring to your clients.

Start by defining your unique selling proposition (USP). What differentiates you from other real estate agents or teams in your market? It might be your intimate knowledge of the local area, your extensive track record of successful real estate transactions, or your specialized expertise in luxury homes or investment properties. Whatever it is, make it a centerpiece of your bio.

Next, highlight your strengths, professional experience, and areas of expertise. These could range from your years in the real estate business and impressive sales statistics to your background in a previous career that adds a unique dimension to your real estate work.

For example, you worked in marketing before becoming a real estate agent. In that case, you might emphasize your ability to develop a killer real estate marketing strategy for each property you list.

Finally, remember to showcase your personality and values in your bio. Prospective clients want to work with someone they like and trust.

By conveying your genuine passion for real estate, commitment to excellent service, and dedication to making clients happy, you create a compelling picture of what it’s like to work with you. You always go the extra mile for your clients, believe strongly in social customer care, or regularly participate in community events.

3. Structure Your Bio

Creating an effective real estate bio involves more than just writing compelling content; it also requires careful consideration of structure. Organizing your information can significantly impact how it resonates with potential clients and other real estate professionals.

Start with a captivating headline that grabs the reader’s attention and gives them a reason to keep reading. The headline should briefly sum up who you are as a real estate agent and the value you offer.

Following the headline, provide a concise and engaging overview of who you are and what you do. This section should include critical aspects of your professional background and real estate experience, such as the types of properties you specialize in, your approach to the selling process, or your commitment to your clients.

Next, highlight your notable achievements and credentials. Did you rank among the top agents in your region or at your real estate company? Have you won awards or received special recognition? Such achievements demonstrate your competence and dedication and can inspire trust among prospective clients.

Incorporate testimonials and success stories into your bio as social proof. Satisfied clients’ words can be incredibly persuasive to potential customers, reinforcing your claims about your services.

Lastly, it’s crucial to incorporate relevant keywords into your bio for Search Engine Optimization (SEO) . Use terms that your target market might use to search for real estate services, such as “real estate agent,” “luxury homes,” “real estate transactions,” and your location.

4. Showcasing Your Track Record

One of the most convincing elements you can include in your real estate bio is a clear showcase of your track record. Concrete examples of your success as a real estate agent can significantly enhance your credibility and reassure potential clients of your expertise and effectiveness.

Describe some of the successful transactions you’ve handled, such as helping first-time home buyers find their dream homes or assisting a real estate investor in acquiring a profitable portfolio of properties.

Include relevant statistics and numbers, such as the number of homes you’ve sold, the average time it takes to sell a home, or the total value of the real estate you’ve handled.

Emphasize your market knowledge and expertise. If you know intimately about the real estate market in specific locations, such as North Carolina or San Diego, mention this. You could talk about trends you’ve observed, insights you’ve gained, or successful strategies you’ve used in these markets.

Finally, share testimonials and reviews from your clients to boost sales. Testimonials serve as real-world proof of your success and can be a powerful way to win over potential clients. Include testimonials highlighting different aspects of your service, such as your knowledge, professionalism, dedication, and ability to deliver results.

Ensure you obtain your clients’ permission before featuring their testimonials in your bio.

5. Add a Personal Touch

In the real estate business, forming personal connections can significantly influence success. Adding a personal touch to your bio can help you connect with potential clients personally, which can be a powerful motivator for choosing one agent over another.

Start by sharing a bit about your interests and hobbies. Are you a passionate cook who loves exploring local farmer’s markets? You may be a dedicated runner participating in local marathons or an avid reader always looking for the next great novel.

Sharing these personal interests can humanize you to your potential clients and help establish a connection beyond the real estate industry.

Demonstrate your community involvement and contributions. This participation could be anything from participating in local community events to charities. Your commitment to your community can be a significant selling point, as it shows that you’re not just familiar with the area but actively involved and invested in its well-being.

Showcasing your dedication to customer service and satisfaction is also crucial. Whether you’ve gone the extra mile to ensure a smooth transaction for a first-time homebuyer or provided friendly customer care for an apprehensive seller, sharing these experiences can further enhance your professional image.

Clients want to know that you’re not just a real estate agent interested in closing a deal but a dedicated professional who cares about their needs and wants.

Incorporating these personal elements gives potential clients a glimpse into who you are, not just as a real estate professional but as an individual, encouraging them to reach out and connect with you.

6. Utilize Templates for Inspiration

A helpful approach to writing a killer real estate bio is using templates for inspiration. Not only can templates give you a starting point, but they can also guide what information to include and how to structure it effectively.

Prepare different versions of your bio for various platforms. The biography you use on your real estate company’s website might be more formal and detail-oriented, while the one you use on social media platforms might be more casual and concise.

Similarly, the bio you use on professional networking sites like LinkedIn might highlight different aspects of your professional experience and achievements compared to the one you use on a community-oriented platform like a local neighborhood website.

When exploring effective real estate bio template s, look for those that align with your professional branding and the target market you aim to reach. You’ll find various bio examples and templates online, from successful agent bios to bios focused on luxury real estate or investment properties. We also included 5 basic templates in this very guide to get you started.

Customize any templates you use to suit your unique style and goals. While templates provide a solid framework, your bio should reflect your personal story, track record, and intimate real estate market knowledge. The most engaging and effective real estate bios offer a balanced mix of professional information and personal touches.

By utilizing templates as a starting point and infusing them with your unique insights and experiences, you can create a compelling bio that resonates with your prospective clients and sets you apart from the competition.

7. Optimize Your Bio for Referrals

Finally, optimizing it for referrals is an essential aspect of creating a compelling real estate bio. As a real estate professional, referrals can form a significant part of your business. Satisfied clients recommending you to their friends and family can lead to new business opportunities, so your bio must communicate your openness to sending and receiving referrals.

Start by stating your willingness to work with referrals explicitly. Let readers know that you appreciate their trust and recommendations. It could be simple, like “I am always thrilled to work with referrals and provide the same excellent service to your friends and family.”

Include clear and easy-to-find contact information in your bio. If a potential client or fellow real estate professional wants to refer someone to you, they should be able to find your contact details easily. A clear call-to-action (CTA) can also be beneficial.

This task could be a simple instruction, like “Contact me today for more information,” or a more specific request, like “Sign up to get alerts of new property listings when they come on the market,” with a CTA link to your listings.

Furthermore, consider providing incentives for referrals. Offering something in return for a referral can motivate people to take action. This act could be a discount on their next real estate transaction with you or a simple gift card to a popular local restaurant or store. The goal is to express your appreciation and motivate future referrals.

By optimizing your bio for referrals, you’re not just promoting your real estate business. You’re also building relationships and trust, which can help expand your network and increase your chances of gaining new clients. With a well-crafted, engaging, and referral-optimized real estate bio, you can attract and retain more clients and achieve your real estate goals more effectively.

Templates to Get You Started With Your Real Estate Bio

Whether you’re a seasoned real estate agent or a newbie just starting out, crafting a bio that showcases your expertise can be challenging. That’s why templates can be an incredibly valuable tool in crafting a bio that’s both informative and engaging.

Templates are pre-designed formats that guide you in creating a structure for your bio. By beginning with a template, you won’t overlook important details and will be able to focus on what truly sets you apart from your competition.

Our template options are oriented to different agents’ profiles and target audiences and set in a third-person point of view for a more formal approach, but you can also craft them in first person if that suits your personality better.

Remember, these are basic templates, so add and modify as much as you want. You should also give it a personal touch with some anecdotes and include CTAs for referrals.

The Result-Oriented Professional

[Agent Name] is a result-oriented real estate professional based in [Location]. A proud graduate of [University/School], [Agent Name]’s focus is on [Areas of Expertise] within the [Region] market. With [X] years of experience, they channel their [Skills] to ensure clients’ real estate objectives are met. Beyond [His, Her, Their] dedication to clients, [Agent Name] indulges in [Hobbies], participates actively in [Clubs/Volunteer Clubs], and treasures moments with [Family Info]. [Agent Name]’s goal is to provide clients with real estate solutions that align with their visions and dreams.”

The Collaborative Specialist

“[Agent Name] is a collaborative real estate specialist based in [Location]. A product of [University/School], [Agent Name] specializes in [Areas of Expertise] within the [Region] market. Their [X] years of experience have polished their [Skills] to provide clients with unparalleled assistance. [Agent Name] values the power of collaboration and partners with clients to achieve real estate success. When not immersed in property matters, [Agent Name] is an avid [Hobbies] and contributes actively to [Clubs/Volunteer Clubs]. Rooted in a commitment to family values, [Agent Name] strives to guide clients toward properties that cater to their unique lifestyles.”

The Strategic Advisor

“[Agent Name] is a highly experienced real estate agent that can take over all your real estate needs. Based in [Location], [Agent Name] holds a degree from [University/School] and specializes in [Areas of Expertise] within the [Region] market. With [X] years of experience, [Agent Name] approaches each transaction strategically, ensuring clients’ best interests are met. Their well-honed [Skills] make property transactions seamless. Beyond real estate, [Agent Name] indulges in [Hobbies] and actively participates in [Clubs/Volunteer Clubs]. Guided by a commitment to ethics, transparency and top-notch service, [Agent Name]’s goal is to help clients make informed decisions about their real estate investments.”

The Community-Focused Expert

“Residing in [Location], [Agent Name] is a dedicated real estate professional with a degree from [University/School]. Specializing in [Areas of Expertise] within the [Region] market, [Agent Name] leverages [X] years of experience to help clients achieve their property goals. Beyond [Her, His, Their] impressive [Skills], [Agent Name] is an active participant in [Clubs/Volunteer Clubs], passionately contributing to the community. A true family person, [Agent Name] finds inspiration in [Hobbies] and values quality time spent with [Family Info]. Their aspiration is to guide clients towards finding homes that align with their lifestyle.”

The Family-Centric Agent

“[Agent Name] is your trusted real estate partner, based in [Location] and equipped with a degree from [University/School]. Specializing in [Areas of Expertise] within the [Region] market, [Agent Name] has a deep understanding of both the area and clients’ needs. Their [X] years of experience, coupled with strong [Skills], result in tailor-made solutions for every type of homebuyer, but mostly families. Beyond real estate, [Agent Name] cherishes [Family Info] and unwinds with [Hobbies]. An active member of [Clubs/Volunteer Clubs], [Agent Name] demonstrates a commitment to community betterment. Driven by a goal to help families move to their dream forever home, [Agent Name] approaches every transaction with personalized care and dedication.”

Personalize these templates with your specific details and experiences, ensuring that your bio reflects your unique journey and resonates with your target audience.

Key Takeaways

Writing a compelling real estate bio is a powerful tool for real estate professionals to attract potential clients, differentiate themselves from competitors, and establish credibility in the real estate industry. Let’s recap the key points covered in this guide:

• Understand Your Audience : Identify your target market and tailor your bio to resonate with potential home buyers and sellers. This step is crucial in ensuring your bio is relevant and appealing to prospective clients.
• Craft Your Brand : Define your unique selling proposition (USP), highlight your strengths, experience, and expertise, and showcase your personality and values. This factor helps craft a distinctive and memorable bio that can set you apart from others in the real estate business.
• Structure Your Bio : Ensure your bio is engaging and effective by including a captivating headline, a fascinating overview, notable achievements, testimonials, and relevant keywords for SEO.
• Showcasing Your Track Record : Provide concrete evidence of your success by describing successful transactions, providing relevant statistics, and sharing client testimonials and reviews. This act helps build confidence in your skills and capabilities.
• Add a Personal Touch : Give your bio a personal feel by sharing private interests, demonstrating community involvement, and showcasing your dedication to customer service and satisfaction.
• Utilize Templates for Inspiration : Use effective real estate bio templates as a starting point and customize them to suit your unique style and goals.
• Optimize Your Bio for Referrals : Communicate your willingness to send and receive referrals, include clear contact information and a CTA, and consider providing referral incentives.

By implementing these tips and templates, you can create a compelling bio to enhance your organic marketing and lead generation efforts significantly. Remember, an impactful real estate bio is not just about promoting yourself as an agent and selling homes ; it’s about creating connections, building trust, and delivering value to your potential and existing clients.

FAQs: Real Estate Bio

In this section, we’ll address some frequently asked questions related to crafting a compelling real estate bio:

How do I write a real estate bio about myself?

Writing a real estate bio about yourself involves highlighting your unique qualities, experiences, and skills that make you stand out as a real estate professional. You should include essential details about your real estate experience, successful transactions, specific knowledge about the real estate market, and personal attributes that make you an excellent agent. Remember to add your personal story, dedication to clients, and commitment to excellence.

How do you write a real estate bio with no experience?

Even if you’re new to the industry, you can still craft a compelling bio. Highlight your enthusiasm for real estate, your educational background related to the industry, any related skills or experiences (like customer service or sales), and your commitment to learning and growing as a professional.

Sharing your story and reasons for choosing real estate can make your bio more engaging and relatable.

What is a real estate agent bio?

A real estate agent bio briefly introduces the agent, highlighting their qualifications, experience, skills, and achievements in the real estate field. It provides potential clients with an understanding of the agent’s background, specialty areas, work ethic, and personal values.

What should be included in a short bio?

A short bio should include your name, title, a brief overview of your professional experience, area of real estate industry expertise, notable achievements, and unique selling proposition. You could also add some personal information, such as hobbies or interests, to help potential clients connect with you on a more personal level.

How do you write an introduction for a real estate agent?

An introduction for a real estate agent should be compelling, concise, and straightforward. Begin by stating your name and your role as a real estate agent. Then, summarize your experience and skills in the industry, briefly discuss your areas of expertise, and highlight what sets you apart from other agents. Finally, express your commitment to helping clients achieve their real estate goals.

How do you write a real estate bio on Instagram?

Due to the character limit, you need to be brief and impactful when writing a real estate bio for Instagram . Start with a catchy phrase or introduction, mention your expertise, and provide a unique fact or achievement. Remember to include relevant hashtags and a call to action, like inviting followers to check out your latest property listings.

What is the bio of a sales agent?

A sales agent’s bio provides an overview of their professional experience, achievements, and skills in the sales field. This factor may include the number of deals they have closed, the types of clients they typically work with, their sales philosophy, and their approach to customer service. Like a real estate bio, it should reflect the agent’s brand and unique selling proposition.

Get alerts to open houses and new properties near you!

Start a search and sign-up to receive instant, weekly, or monthly alerts.

Contact An eXp Real Estate Agent

Popular Guides

The 5 Best Suburbs Of Los Angeles, CA

How Much Money Do You Actually Need to Purchase a Home?

Pros and Cons of Buying a Home in a Cul-De-Sac

What are Modular Homes and Where to Find Them

Do You Keep All The Money After Selling A Property?

Real Estate | Tip List

14 Realtor Bio Tips (+ Examples & Free Template Download)

Published April 15, 2024

Published Apr 15, 2024

REVIEWED BY: Gina Baker

WRITTEN BY: Theresa Landicho

This article is part of a larger series on Real Estate Lead Generation and Marketing .

1. Choose a Professional Headshot

2. tailor your bio to the platform.

• 3. Make Your Realtor Bio Scannable & Concise

4. Use Keywords to Make Your Bio Search-friendly

5. include a memorable catchphrase, motto, or vision statement, 6. mention related expertise.

• 7. Use Terms That Indicate Your Local Connection & Niche Markets
• 8. Draw Attention to Achievements & Statistics

9. List Strengths Appealing to Your Ideal Client Types

10. articulate your value to clients, 11. leverage your hobbies to find common ground, 12. highlight your publicity, 13. mention the power of your brokerage, 14. have a clear call to action, bottom line.

A realtor bio is a critical component of your overall marketing plan. It is the first thing potential clients see when searching for information about your expertise. The best way to share details in your bio is to include your professional headshot, expertise, strengths, hobbies, successes, and niches as an agent. A solid real estate bio will motivate potential clients to contact and hire you.

Download our free realtor bio template and use the bio writing prompts to get started. For ideas on optimizing your realtor bio to attract and convert prospects, continue reading for our top bio tips and examples.

FILE TO DOWNLOAD OR INTEGRATE

Free Realtor Bio Template With Writing Prompts

Thank you for downloading!

💡 Quick Tip:

Placester provides a variety of customizable real estate website templates to help you capture leads. It also has various do-it-yourself and done-for-you options to fit your budget and needs. Its pricing starts at $79 per month, billed annually.

A realtor headshot is essential to establishing your business and personal brand. It helps you portray credibility, confidence, and professionalism to attract more clients. Invest time and effort in hiring a professional photographer and preparing for the photo shoot with the appropriate attire, attitude, position, and smile. These are critical elements to ensure your bio photo turns out professionally. Avoid using a selfie, choose a proper background, and ensure your head isn’t cropped.

Douglas Elliman agents’ headshots

Read our 12 Realtor Headshot Tips, Ideas & Examples to guarantee your realtor headshot will be appropriate for marketing materials—building a recognizable brand.

The bio on your real estate website doesn’t have to be exactly the same as the one in print, email, or social media. Realtor.com, for example, includes a distinct section beneath the bio for presenting standard information, such as locations served and years of expertise. This provides real estate professionals more space to discuss what distinguishes them. On the other hand, social network biographies frequently have character limits, forcing you to condense your bio.

Click on each tab below to see examples of how to tailor your bio for each platform:

Realtor.com

Michelle Gilvear , a Coldwell Banker agent, provides an excellent example of a real estate bio that does this tip. Her biography contains a collection of client testimonials and a list of her credentials, expertise, and areas served. She also uses keywords that make it easier for clients to find her on the Realtor.com website.

Example of a Realtor.com bio (Source: Realtor.com )

Because Zillow is the leading real estate platform, tailor your bio to this platform and include your credentials, experience, specialties, customer feedback, and links to your websites. You can also display your current and previous listings. Fill out all sections to enhance your visibility and distinguish you from competitors.

Zillow realtor bio example (Source: Zillow )

Maximize your 150-character Instagram bio limit by using emojis as bullet points, as demonstrated by Jessica Marshall . Break your bio into lines, and use your name and website link creatively. For example, Jessica includes her full name in her profile and uses the space to add the keywords “realtor” and “real estate agent.”

Real estate agent bio example (Source: Instagram )

Twitter only has a 160-character bio, but you can add your name and a link to specific spots, like the header picture, to showcase your real estate branding and other information. Gillian Cunningham enhanced her bio using a keyword in her name and personalizing her header image with her contact details and a call to action.

Example of a real estate Twitter bio (Source: Twitter )

Facebook’s “About” has a 255-character limit, but the “Additional Information” section lets you write up to 50,000 characters. Michael Gebhard optimizes his profile by adding keywords in his name, “Florida Dream Homes,” detailing his real estate, finance, and business expertise in his “About” section. Read our guide on setting up your real estate Facebook page to maximize this online space.

Facebook’s agent’s bio example (Source: Facebook )

Your LinkedIn bio consists of your profile and the “About” section for a longer realtor bio. Use branded headers and keywords to generate LinkedIn leads . Laurie Dykeman ’s profile exemplifies a well-crafted bio highlighting her local expertise, ideal client, and hard and soft skills that establish her as a dependable real estate agent.

LinkedIn bio about section (Source: LinkedIn )

Zillow ZIP code cost example

Becoming a Zillow Premier Agent (ZPA) is the best method to stand out on Zillow and generate ready-to-convert leads. Premier Agents are given priority placement on their own listings and any extra local listings that are not claimed. Your profile will appear for homebuyers when they identify a property of interest, putting you in touch with buyers most in need of assistance.

Visit Zillow Premier Agent

3. Make Your Realtor Bio Scannable & Concise

Structure your content into short, easy-to-digest sections to make it easier to read. Incorporate headings and bullet points whenever possible. For instance, Destiny Roxas’ realtor bio uses bullet points and straightforward, concise language to help prospects learn about her location, achievements, awards, and affiliations at a glance.

• Listing Agent Specialist
• 15 years of experience in the luxury market
• Top Realtor of the Year for 3 consecutive years

Example of a well-structured bio for real estate agents (Source: Instagram )

Consider what potential clients type into Google or social media pages when seeking real estate assistance. These should become important real estate keywords you can use in your bio, especially if you post your bio online. Although creative or unique titles can be fun, your priority should be ensuring you are findable to those searching.

• Real estate market
• Real estate housing market
• Houses for sale
• Real estate for sale

Example of a search-friendly bio (Source: Pepperwood Real Estate )

Shelly Tripp’s bio is a fantastic illustration of this. It’s full of bullet points rather than phrases or paragraphs. This meets several goals: it makes her bio scannable, presents her experience and awards clearly, and organically aggregates important keywords like “Certified Relocation Specialist” and “Salt Lake Board of Realtors Salesperson of the Year.”

Semrush dashboard

If you need assistance selecting keywords, Semrush offers complete search engine optimization (SEO) research tools, including in-depth information on your competitor and search volume trends. It also has an extensive keyword database and offers technical search engine optimization (SEO) tools and keyword research features for Google ads.

Visit Semrush

Many successful real estate brokers incorporate a short catchphrase or motto into their marketing materials. This should encapsulate your values and unique selling proposition, enhancing brand recognition and trust. A memorable catchphrase creates an impactful personal brand that can help you win new clients, stay top of mind when someone needs a referral, and strengthen your brand-building efforts.

• “Your Gateway to a New Home”
• “Where Your Home Story Begins”
• “Transforming Spaces into Happy Places”

Loida Velasquez utilizes the title “Wonder Woman of Real Estate” to convey her expertise as an expert for sellers and a consultant for struggling agents. This easy-to-recall phrase makes it easy to remember her ability to help multiple audiences.

Example of a creative catchphrase or motto on a realtor’s About Me page

Real estate clients want an agent who can do more than schedule showings and file paperwork. To differentiate yourself from other agents, highlight relevant experience or knowledge, such as a college degree, previous career, or soft skills like your local connections, negotiating expertise, or social media results.

• X number of years in real estate
• Skills in X with over X years
• Certified X

For instance, Kristian Bonk’s bio showcases his extensive expertise in real estate, exceptional customer service, and hands-on approach to property preparation, highlighting his comprehensive skill set in the field.

An example of a bio that mentions related expertise and experience (Source: Rory Posin )

7. Use Terms That Indicate Your Local Connection & Niche Markets

Real estate agents can create a compelling bio by presenting their knowledge of local neighborhoods, towns, activities, and popular areas. As a result, stating the real estate niches and particular areas you serve is critical to your real estate branding. Use words and phrases that allude to local landmarks or emphasize that you don’t simply represent buyers and sellers in the area, but also live there to demonstrate your connection with the neighborhood.

• First-time homebuyers
• Relocating clients departing from and arriving in Washington
• Investors looking to flip homes
• Homebuyers wanting to buy luxury properties

Team Lee Homes , a Georgia real estate team, emphasizes their niche services in the first bulleted list in their bio. They highlight a variety of sectors, from relocating clients to preforeclosure properties, demonstrating to potential clients that they possess various skills and expertise working with complex real estate transactions.

A bio with a list of niche markets (Source: Team Lee Homes )

8. Draw Attention to Achievements & Statistics

When you win awards or accomplish notable achievements, include them in your professional bio to boost the trust and confidence of your potential clients. But remember to limit the awards you disclose to those you can back up with public information or credentials.

• X number of successful sales
• Realtor of the Year award
• X followers on Instagram

Including designations highlights your experience, as these will demonstrate your value to potential clients reading your profile. For example, Maura Neill , an Associate with RE/MAX, begins her bio by listing her certifications: “ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR.” She also mentions her awards: “awarded 2015 Realtor of the Year award, chosen out of almost 7,000 Realtors,” “awarded Georgia Certified Residential Specialists CRS Member of the Year,” and “the founder of Trick or Treat for the Troops.”

Maura Neill’s real estate bio (Source: Maura Neill )

Only choose the most impactful information for your real estate broker biography. Consider your ideal client’s concerns and priorities and then connect to specific skills that satisfy those demands. This will help you generate real estate leads most similar to the type of client you best serve. For instance, highlighting your negotiation skills could have the most significant impact if you live in a highly competitive market.

• In-depth market knowledge and trends to identify the best strategies
• Multilingual communication to cater to diverse client bases and non-native English speakers
• Detail-oriented and organized to ensure nothing is missed during the buying or selling process

Shari Cohen , a real estate broker at Stribling, emphasizes her negotiation skills with statements like “negotiating insights to tirelessly advocate for her clients” and “Shari is assertive and effective without being too aggressive.” Rather than focusing on her awards and achievements, she communicates what clients want in an agent.

Example of a real estate agent bio highlighting her strengths (Source: Compass )

The value you provide to clients in a real estate transaction is what your biography should eventually convey. You can differentiate yourself from other agents by specifying your unique personal attributes while also providing clients with an indication of the softer benefits they may expect when dealing with you.

• Strategic planner
• Creative and adaptive problem-solver
• Trustworthy adviser

In this real estate bio example, Tim Smith , the founder of the Smith Group, includes descriptions of specific qualities he brings to clients, such as trustworthiness, an extensive network, marketing strategies, and “personal service and attention to every detail.” Furthermore, his notable achievements are integrated seamlessly throughout the content and well-structured with the personal qualities clients require.

Tim Smith’s realtor bio (Source: Tim Smith )

Gain potential clients’ trust by intentionally sharing something personal about yourself and what you can accomplish as an agent, like your hobbies, interests, and passions outside real estate. This personal touch humanizes you in the eyes of potential clients, makes you more relatable and approachable, and demonstrates how your unique qualities and passions can enhance their real estate experience.

• Homemade coffee or beer brewer
• Surfing and scuba diving
• Going on a hike

For example, Ben Kakimoto, a Keller Williams real estate agent, has an impressive bio that effectively combines his personal interests with his professional experience. In his bio, he talks about his pursuit of still life photography and his support for the Seattle Animal Shelter in Interbay. He even pledges to donate a portion of his commission to the animal shelter or any other charitable organization. These details help potential clients to feel connected to him on a personal level and develop a desire to use his services.

Example of a bio that includes personal and professional information (Source: Keller Williams Realty )

Another tip to instill trust in a potential client is to demonstrate how you are regarded as an industry influencer or a trusted authority by the media. This is especially valuable if you want to break into the luxury real estate market . This can be accomplished by noting panels, speaking engagements, or features in well-known publications.

• Featured in Architectural Digest
• High-profile clients include global entertainment figures
• Recognized with Top Listing awards

Irene Dazzan-Palmer , an agent at Coldwell Banker, attracts her ideal upscale client by referencing her publicity, experience, and property prices. In her bio, she states that she is “often featured for insight in Forbes, The Wall Street Journal, the Los Angeles Times, and NBC’s “Today Show,” and that “her high-profile clients include entertainment figures, global business leaders, investors, and corporate executives.”

A bio that features the agent’s publicity (Source: The Agency )

Because almost every real estate agent is affiliated with a brokerage or team, it is an asset you should mention in your bio. Brokerages frequently offer additional opportunities to agents and services to clients. Consider what your agency offers or represents, and use your real estate bio to explain what that means to your clients.

• Served over X clients
• Brokerage awarded as #1 Small Team in X
• Successfully closing X number of transactions

In this example, Adam Hopkins , a real estate agent with Hopkins Real Estate Group, lists his individual achievements and his team’s successes. These include serving over 1,000 clients, successfully selling 100 homes in 2020, and placing as the #1 Small Team in Central VA (REAL TRENDS).

Example of a bio that mentions the agent’s team and brokerage (Source: Hopkins Real Estate Group )

Regardless of where you share your real estate bio, adding an intriguing call to action (CTA) or the next step for interested readers can leave a lasting impact. Come up with a simple statement telling prospective callers to visit your website or sign up for a listing appointment. However, prospective clients may be turned off if your CTA sounds too much like a sales pitch.

• Download your free homebuyer’s guide
• Schedule a free consultation
• Join our VIP Buyer’s list

Paras Real Estate offers a free real estate resource instead of simply asking clients to call or click. Providing a free market analysis in exchange for an email address makes the new potential lead feel like they get something of value to start the relationship. This classic and effective lead generation method can attract qualified clients.

Example of a bio with an excellent call-to-action button (Source: Paras Real Estate )

Frequently Asked Questions (FAQs)

How do you write a real estate agent bio.

Start with a brief introduction that highlights your unique qualifications and experience. Emphasize your understanding of the local market, your dedication to clients, and any specialties that set you apart from the competition. Incorporate testimonials or success stories to build trust and credibility. Finish with a strong call to action, inviting potential clients to connect with you for their real estate needs.

What do you say about yourself as a realtor?

As a realtor, emphasize your market knowledge, commitment to client’s needs, and your track record of successful transactions. Highlight your negotiation skills and ability to navigate complex deals. Mention any specific areas of expertise or certifications that enhance your ability to serve clients effectively. Convey your passion for helping individuals and families find their perfect home or sell their property efficiently and for the best price.

How long should a realtor bio be?

The length of your bio depends on the platform you’re using. However, general best practices for real estate bios suggest keeping them concise yet informative. Typically, a bio should be from 250 to 500 words. This allows enough space to introduce yourself and highlight your qualifications, experience, and what sets you apart, while being brief enough to maintain the reader’s interest and convey your professional value effectively.

A great realtor bio can take various forms, so yours does not have to look similar to other agents’ and brokers’. For the best results, you should regularly alter it to reflect the needs of potential clients in your farm area and match your overall marketing plan and branding. Using the real estate bio template provided above, structure your skills and experience to best reflect your real estate philosophy, attitude, and business strategy.

About the Author

Find Theresa On LinkedIn

Theresa Landicho

Esa is a real estate staff writer at Fit Small Business. In 2023, she was accredited as a licensed sales agent in the Philippines. Esa is knowledgeable about real estate, including topics on real estate education and real estate lead generation and marketing. She loves how vast the industry is, and that there’s always something to learn.

Join Fit Small Business

Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Select the newsletters you’re interested in below.

• HousingWire
• Altos Research
• Reverse Mortgage Daily
• Newsletters
• HousingWire Annual
• Gathering of Eagles
• Virtual Events

Popular Links

• Mortgage Rates Center
• Whitepapers
• Marketing Solutions
• We’re Hiring

How to write a lead-winning, memorable real estate agent bio (+ examples)

Gain a few expert insights from these real-life examples, and learn how to write a real estate agent bio that attracts new clients.

• Click to share on Twitter (Opens in new window)
• Click to share on Facebook (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to email a link to a friend (Opens in new window)
• Click to share on SMS (Opens in new window)
• Click to copy link (Opens in new window)

Vetted by HousingWire   |  Our editors independently review the products we recommend. When you buy through our links, we may earn a commission.

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients. After all, prospective clients are trusting you with one of their biggest financial decisions.

A national research study conducted by Brand Builders Group found that some 74% of all Americans and 85% of millennials aged 35 to 44 say they are more likely to trust someone who has an established personal brand. Writing an expert real estate agent bio is the first step in creating that trust and credibility.

While there’s no exact formula, every well-written bio includes a few key features, which we dive into below. Follow these tips to differentiate yourself from the pack and enhance your professional brand.

In this article

• Why real estate agent bios matter

How to write a real estate agent bio

Professional experience, accreditations and designations, connection to community, testimonials, career stats, awards, accolades and press mentions, tips and considerations for writing the best bio, why your real estate agent bio matters.

Your real estate bio is how you shape the narrative about your services and brand. It is often the first point of contact between you and potential clients, or it’s how clients confirm if you’re the right fit after you’ve been referred to them. A good real estate agent bio offers relatable glimpses into your personality while sharing relevant accolades, achievements and expertise.

Practically speaking, your future clients will be skimming for information that reveals your knowledge about their neighborhood or zip code, and whether you’ve worked with the type of property they are buying or selling. They’ll want to know you have what it takes to close the type of deal they are looking for, and that you can help them reach their financial goals.

But on a more basic level, people like to connect human-to-human. So let your personality shine. Showcase the best and most authentic parts of yourself by sharing a few selective personal details.

Writing a real estate agent bio is all about finding the balance between capturing the client’s attention, sharing your genuine personality and showcasing your expertise. Most readers scroll through bios quickly, so you want to include some eye-catching buzzwords.

To help you get started, here’s a list of everything you should include in a real estate agent’s bio, plus some buzzy keywords to help you phrase your message in a memorable way.

What to include in your real estate agent bio

It sounds obvious, but too many real estate agents forget to share their expertise. It’s okay to be a little braggadocious! Start strong by describing your professional background. Lead with your most eye-catching (and even most obvious) resume milestones, such as:

• How many years you’ve been in the business
• How many clients you’ve served
• What kind of sales or purchases you’ve help clients achieve
• What types of homes or client you specialize in
• What your total sales volume is

See it in action

Check out this bio from Tate Kelly of Coldwell Banker Warburg:

Tate Kelly is a riddle of valuable contradictions. To begin with, his reputation for excellence is ironclad: over a decade of experience as a real estate broker and over $300,000,000 in total sales. In 2024, Tate received Coldwell Banker’s International President’s Premier Award representing the company’s top 1% of all sales professionals. In 2023, Tate was recognized by RealTrends as one of the Best Real Estate Professionals in the United States. Representing the top 1.5% of more than 1.6 Million licensed Real Estate Agents/Brokers nationwide. Tate is a native New Yorker who grew up on the Upper East Side. Tate knows the city, understands luxury, and loves historical architecture. At the same time, he is approachable, adaptable, unassuming, and self-aware. Tate’s track record working in luxury sales serves as the real estate version of the ‘Good Housekeeping Seal’ of approval. Both buyers and sellers value the combined benefits of his individual talents along with membership in one of the most respected real estate firms in New York City. But what really distinguishes Tate cannot be taught or listed neatly on a resume—it is his instinctive ability to relate to clients that has been an integral part of his career since the beginning.

When asked how a real estate agent should pick which professional accomplishment to focus on, Kelly told HousingWire he takes a holistic approach, starting with a few striking details. He explains:

Choose the accomplishment you’re most proud of, or the accomplishment that speaks to what area of real estate you want to focus on or are best at. I also think that focusing on your career as a whole is important, as that encompasses everything you’ve achieved in the business. It is very hard to choose a specific one for me because each deal is different and important. That is why I wanted to let the reader know my total sales volume and years in the business right at the start…after a unique or eye-catching opening line (I learned that from my 11th grade English teacher!).

Buzzwords to use Try these buzzwords and phrases to describe your professional experience: “Jane Doe has 27 years of experience serving Nevada homebuyers.” “Jane Doe is an industry-leading Realtor with a talent for selling unique properties.” “Jane Doe specializes in luxury markets.” “Jane Doe is a reputable agent known for facilitating profitable transactions.”

Highlight your professional credentials and any special designations you’ve earned. These not only bolster your professional image but also reassure clients of your credibility in the field.

Check out this bio from Janet Boyden of Premier Sotheby’s International Realty.

Janet has worked in the real estate market since 1999, expanding her footprint from Georgia to South Carolina down to Florida. Prior to joining Premier Sotheby’s International Realty, she began working at Celia Dunn Sotheby’s International Realty from Atlanta Fine Homes Sotheby’s International Realty, where she was named to the Atlanta Board of REALTORS® Multi-Million Dollar Sales Club for five consecutive years. With extensive experience in new construction home sales, Janet is certified in luxury home sales and specializes in relocation and new construction builder sales.

Growing up in Savannah, Georgia, as the daughter of a builder and developer, she learned the processes involved in new home construction from her dad. Real estate was a natural fit and Janet has represented several custom homebuilders.

Janet is a member of the REALTOR® Association of Sarasota and Manatee and has received various designations, including Accredited Buyer Representative, Accredited Seller Representative, Licensed Real Estate Salesperson, Certified Relocation Professional, Graduate, REALTOR® Institute and Certified Luxury Home Marketing Specialist. She received her Bachelor of Arts from the University of Georgia.

Janet and Robert Sherman brought their skill sets together in 2018 and formed a team to offer exceptional service to the Sarasota lifestyle. They have been recognized by RealTrends among America’s Top 1,000 agents for two years in a row and ranked in the top 25 three years running. Janet is now branching out in a new direction, mentoring newer agents and adding to her personal real estate team to expand their services and benefit her customers.

Interestingly, when HousingWire asked Boyden to share her number-one tip for how to write a real estate agent bio, she said adding personal touches gives her a better competitive advantage:

“Yes, keep your bio professional but make it personal too,” she told HousingWire. She explains why:

People like to connect with someone they have something in common with. Once, a lady from West of Trail (an area in Sarasota) contacted me a couple of years ago. She read my bio and loved that I was on the board for the Humane Society of Sarasota and I taught yoga. She was big into animal rescue and also loved yoga. She hired me and her sale resulted in over $2 million dollars. This year, I received a call from an owner in Parrish, FL where I never had sold before. He said they had a five-acre estate and knew they wanted a Sotheby’s agent, so he started reading agent bios. Mine resonated with him and his wife, as they had recently added two French Bulldogs to their family and I too have two Frenchies. I told him we were a match made in heaven! His sale resulted in just under $2 million.

Janet Boyden

The takeaway here? Lead with your professional credentials, but sprinkle personal tidbits about the things that make you happy. Chances are, they will make your clients happy, too!

Buzzwords to use Try these buzzwords and phrases to reference your accreditations and designations: “Jane Doe is a member of the REALTOR® Association of Pittsburgh.” “In 2018, Jane Doe became a LEED Accredited Professional.” “Jane Doe was recognized by the Orange County Board of Realtors as a top performer.”

Your core values will resonate with clients looking for an agent they can relate to and trust. Articulate these values clearly, using phrases that reflect your commitment to principles like integrity, client satisfaction, community and professionalism (or whatever feels authentic to you!).

Check out this bio from Carrie Nicholson at Hawai‘i Life.

For twenty years, Carrie has been a top-producing real estate professional dedicated to the luxury real estate market on the Big Island of Hawai‘i. She serves her clients and her community as a Broker-in-Charge at Hawai‘i Life Real Estate Brokers and a Director of Hawai‘i Life One – Big Island, the company’s concierge suite of services, as well as a curated collection of Hawai‘i’s most exceptional properties and locations. Carrie’s unparalleled knowledge of Big Island luxury properties and international business relations has resulted in over a billion dollars in residential and land sales across her career. 

Carrie began her real estate career at Clark Realty and quickly became a top producer, and through hard work and focused determination, she has led her field in the Top Broker rankings since then. As Principal Broker of Kukio Properties, she led the development’s sales team, representing discerning buyers and sellers who value excellence, knowledge, and personalized results. She has been recognized multiple times as one of the Top real estate agent in Hawai‘i by Hawai‘i Business magazine. Born and raised in Hawai‘i, Carrie is a Coast Guard-certified submarine co-pilot, rescue scuba diver, and free diver.

Her passion for the ocean led her home to the deep blue enveloping the Big Island of Hawai‘i, where she worked extensively with National Geographic on underwater documentary films and photography. 

Carrie has lived and trained internationally in more than a dozen countries and from coast to coast. Her love of nature has given her a deep appreciation for Hawai‘i’s sense of place – perhaps the most invaluable attribute of the island’s luxury real estate.

Carrie has experienced first-hand the growth and transformation of the Big Island of Hawai‘i. Using her in-depth understanding, knowledge, and training, she helps clients make highly informed decisions about the community and helps them choose a home that synergistically meets their needs, dreams, and lifestyles. She has an innate understanding of her clients and generously extends the resources necessary to facilitate the realization of their dreams in real estate holdings .

Here, Nicholson promises excellence, knowledge and personalized results for discerning buyers and sellers. She underscores her expertise and global experience. Nicholson also shares her passion for the ocean, her love of nature, and her appreciation for Hawaii’s sense of place. In a market where luxury residential home sales are so closely tied with the lifestyle buyers are looking for, Carrie’s deep commitment to the values of Hawaii resonates with her clients.

Buzzwords to use Try these buzzwords and phrases to express your values: “Dedicated to excellence in service” “ Committed to the community” “Integrity and honesty at every step” “Client-centric approach and tailored real estate solutions” “Family-centered relocation assistance” “Unwavering commitment to clients” “Passionate about delivering exceptional client experiences” “A trusted advisor ensuring a smooth, stress-free real estate experience” “Highest integrity in real estate practices” “Driven by a passion for client well-being”

As in the example above, a local connection can be your biggest asset in winning over the hearts of clients who also have unique ties to your area. Mention your roots, your connection to the surrounding community, your understanding of the local market and any involvement in local activities or organizations.

Check out this bio from Amanda Dukehart of Compass.

As a native Baltimorean, I have a strong connection to this community and all that it has to offer.  After high school, I studied at Parsons in NYC and completed my studies at the Art Institute of Miami. With a background in design and business, many of my clients come to me because they want an agent that understands their needs and won’t “sell” them on just any home. When it comes time to list your home, I know what it takes to set your home apart and get it sold for top dollar. Specializing in mid-century, historic and unique properties alike; It’s not just a home, it’s an extension of who you are and should support your ideal lifestyle.  When working with me, you will feel confident that I am focused on your wants and needs above all else. I am a member of the National Association of Realtors, and the Greater Baltimore Board of Realtors.

Here, Dukehart leads with her native Baltimore roots, noting that she returned to her hometown after studying design and business in two leading art cities. This detail reinforces her commitment to her community, while adding to her credibility as someone who specializes in mid-century, historic and unique properties. Art and design enthusiasts will likely love her connection to Parsons School of Design and the Art Institute of Miami, but tried-and-true Marylanders will appreciate the fact that she came home.

Buzzwords to use Try impressive buzzwords and phrases to highlight your connection to your community: “Deeply rooted in the Dallas area” “A proud resident of the Tri-State area” “Actively involved in local development” “Your local neighborhood expert” “Nurturing strong relationships in the Bay Area” “Born and raised in the Milwaukee region”

A powerful way to add credibility and humanize your bio is through testimonials. These are endorsements from past clients that speak to your signature style, skill and effectiveness as an agent. Think of them as social proof, reassuring prospects that you have a good track record and teeing them up to get in line for their turn at experiencing your fine service.

Check out these testimonials on the bio page for Amanda Dukehart of Compass.

“I don’t think there’s a real estate agent out there better than Amanda. She guided us every step of the way and bent over backwards to get us the home we wanted in this crazy market. She worked tirelessly for us and is a true credit to her profession. On top of her exceptional work ethic, she has a great eye for style and aesthetics. You won’t regret choosing her for your agent.” -Scott (via  google business )

“Amanda was incredibly attentive to our needs, she made the process of selling our home as painless as possible, and I wouldn’t hesitate to utilize her services for any future real estate purchase or sale.” -Ryan (via  google business )

“Throughout the entire home-buying process, Amanda was attentive, responsive, and knowledgeable. She stuck to our price range, and managed to get a feel for what we might like in a home very quickly. We couldn’t be happier with the house we ended up purchasing, and Amanda guided us through getting our offer accepted in spite of a highly-competitive market. Through every step, from finding a title agent to getting a mortgage worked out, she explained what needed to be done in clear and concise terms, and maintained professional transparency. On top of everything, she was responsive and easy-to-reach via text, phone, or email when we had questions. Amanda took so much stress out of our first home purchase, and for that I can’t recommend her highly enough.” – Carleen (via  google business )

Once again, Dukehart nails it with these testimonials. Notice how specific they are?

Buzzwords to use Let your happy clients do the talking. Gather their feedback through online forms or Google Business and select the best ones to put on your website. Choose ones that are specific and relatable, such as when you helped someone sell their home in a challenging market or found a unique home in a competitive ZIP code.

Strategically place your testimonials throughout your website, putting them in your bio where they make sense. For example, once you introduce your experience and skills, back up your claims with a real-world testimonials. Keep them brief and to the point, but don’t be afraid to let your satisfied clients gush.

Related Articles

How to make the most of real estate testimonials to attract new clients

7 ways to expand your sphere of influence in real estate in 2024

Include impressive career statistics like the number of homes sold, total sales volume or any record-breaking sales. These figures effectively quantify your success and add meaningful credibility on top of the feel-good warm fuzzies.

Check out this bio from Monica Carr of Monica Carr Group.

Monica Carr and her skilled team are passionate about catering to the needs of each client, and their proven track record speaks for itself. For nearly 20 years, Monica has helped families in Orange County buy, sell, or lease, with total sales nearing $1 Billion. The Monica Carr Group is committed to streamlining the buying and selling process to deliver a 5-Star Experience to every customer, every time. Praised by clients and colleagues alike, Monica and her team are highly respected for their expert negotiation skills and market trend insights. Their sellers have access to gifted home stagers, professional photographers, videographers, home repair technicians, negotiated escrow rates, an extended database of buyers, and intuitive pricing strategies that deliver impressive results every time! Monica has been in the top 1% of Realtors in Orange County year over year since she was licensed in 2003. She is honored to work side by side with her team who are recognized as top performers in Orange County.

Not only does Carr list her 20 years’ experience and sales totaling $1 billion, but she mentions next that she is in the 1% of Orange County top performers.

Buzzwords to use Try these buzzwords and phrases to showcase your career stats: “Successfully closed over 600 property transactions” “Consistently ranked in the top 5% of agents in the region” “Close to $1 billion in total property sales” “Awarded top realtor four consecutive years in a row” “Average time on market for listings: less than 30 days” “Expert in negotiating deals, averaging 96% of asking price” “Leader in first-time homebuyer sales”

Mention any public recognition you’ve received, such as awards from local organizations, shoutouts in magazines or newspapers, notable prizes and rankings in industry publications. These accolades serve as testament to your excellence and commitment.

Check out this bio from Erin Sykes of Nest Seekers International. Here, Sykes knocks it out of the park with an impressive list of media outlets for which she has served as an expert source.

Erin Sykes’ perseverance and ability to anticipate trends are what have driven her success. Erin strives to help clients reach their unique goals with discreet, individualized attention and action-orientation.

Specializing in helping clients year-round in Palm Beach, The Hamptons, New York City, and the New Jersey coast, Erin utilizes her combined background in finance and construction to take an analytical and qualitative approach to amplifying clients’ return on investment. 

With a background in commercial and luxury residential construction at her family’s 120+ year-old firm and certification as a LEED AP – New Construction, Erin understands how to optimize new development and intricate renovation using sustainable materials and methodology. 

As Chief Economist for Nest Seekers International, Erin  is responsible for developing and translating real estate trend data into consumer and industry insights. She reports on monthly housing starts, new developments, rate changes and general industry trends for all major news outlets.

Erin is often interviewed by Fox Business News, CNBC, TODAY, CNN, NBC Nightly News, The Real Deal, Bloomberg, Mansion Global, Forbes, TechCrunch, and Inc. She holds a MBA from Pepperdine University and a Bachelor in Finance and International Business from Villanova University.

Erin resides between Palm Beach, NYC and Longport, NJ. Follow Erin on Instagram and Twitter @SykesStyle  .

Buzzwords to use Try these buzzwords and phrases to describe your accolades and accomplishments: “Recipient of the Top Agent Award for exceptional sales performance” “Ranked among the top 10% of agents in the Bay Area by Compass” “Named Realtor of the Year in 2021” “Recognized by REAL Trends as a top 500 agent”

Choosing between first-person vs. third-person

When considering how to write a real estate agent bio, you may wonder whether to write in first person (as in, “I have 10 years of experience.”) or third person (“Sheila has 10 years of experience.”).

First person narrative offers a more personal touch, whereas third-person gives your real estate bio a more formal tone. Consider your audience, personal style and the vibe you want your professional brand to communicate. Generally speaking, third-person is more professional.

Where to share your bio

Throughout your career, you may receive requests to share your real estate bio with journalists, public relations professionals, hiring managers, panel coordinators, conference organizers and more. On top of that, you’ll want to share your bio on your own website and social media channels, plus on any type of digital or physical flier, brochure, poster, sign or pamphlet for any events in which you participate.

So how do you write a real estate agent bio for every circumstance? It all comes down to customization. Keep most of the information the same, but change the tone and move up important details you know will speak most to every audience’s pain points. Create a short bio and a longer bio to share depending on how much space you get.

A first-time homebuyer class, for instance, should present a welcoming environment. Your bio should communicate that you are knowledgeable enough to help navigate your clients’ journey with confidence, but accessible enough to attract newbies. Perhaps you add a line about how many first-time homebuyers you’ve helped in the past.

Meanwhile, bios written for highly exclusive luxury clients should communicate confidence in handling large deals in high-profile areas, noting details like total sales volume and which neighborhoods or what types of homes you specialize in.

Using our real estate agent bio template

Templates can be a great starting point, especially for new agents. Following a structured format that you can personalize makes it easier to cover everything.

In general, your bio should follow a similar logic as we’ve outlined above. Be sure to speak directly to the needs of your customer, highlighting specifically how you can help them with their real estate needs.

Free template

[Your name] is, a [your town]-area real estate agent specializing in [your specialization]. Holding credentials such as [list key accreditations and designations], [your name] is a [phrase that highlights your approach, e.g. trusted advisor, community advocate, etc.].

Having accomplished [mention a notable career stat, e.g. selling over 300 homes and a $100 million sales volume] and receiving accolades like [name recognitions], [your name]’s expertise is recognized across the industry. He/she/they is/are dedicated to [list a value, e.g. helping families find their dream homes, transforming market challenges into opportunities], [he/she/they] consistently delivers results that exceed client expectations.

[List client testimonials here].

Deeply embedded in the [community name] community, [your name]’s approach to real estate is driven by [his/her/their] commitment to [list another core value, e.g. integrity, personalized service, community development]. [His/Her/Their] understanding of the local market dynamics, combined with [his/her/their] involvement in community initiatives, empowers clients to make informed decisions, whether they are first-time buyers, seasoned investors, or looking to sell at the best value.

Recognized in [press or media mentions], [your name] is ready to partner with buyers and sellers to bring [name what clients can expert, e.g. insightful guidance, seamless transactions, tailored strategies] to [name ideal target demographic, e.g. luxury buyers, growing families].

Tools and resources

Ai chatbots.

For a techy approach to real estate agent bios, try loading your resume into ChatGPT and prompting it to write a bio for you. Command ChatGPT to “write for a ____________  audience who is preparing to _______.” Giving the chatbot a description of your ideal demographic will help it tailor the information listed in your resume to speak to the exact moment of your prospective client’s journey. As with the template we provided above, you can customize your AI-generated bio to sound more personable and natural to you.

Freelancer platforms

Don’t be afraid to check out the services available on platforms like Fiverr and Upwork. Put out a bid to find a professional freelance ghostwriter who can help you write your real estate agent bio. Once you’re ready to publish it on your website homepage, check out our list of the best real estate website builders .

8 best website builders for real estate agents, brokers and brokerages

14 indispensable AI tools for real estate agents

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Most Popular Articles

Latest articles.

Traditionally speaking, the spreads between the 10-year and mortgage rates is 1.60%-1.80%. Right now, the difference between them is 2.60%.

Better taps Chad Smith as new president and COO 

Assumable mortgage platform roam partners with national lender on down payment assistance , rental properties can help agents build a sphere of influence , the month in reverse mortgage rates: may 2024 , desantis stamps changes to reverse mortgage tax requirements in florida .

Remember me

Don't have an account? Please Sign Up

The best real estate agent bios for a competitive edge (examples + templates)

We get it. It’s not easy to write about yourself. 

If you’re a new real estate agent, you might think you don’t have enough material to craft a compelling bio. If you’re an experienced agent, you likely have so much, it can seem impossible to know what to keep in versus what to leave out. 

But writing a real estate bio is less about the cred-boosting things you’ve done (though you certainly want to flaunt it if you’ve got it), and more about who you are as a person.  

Even when you don’t have much real estate experience, grounding your professional biography in your values and personality can help you stand out from the crowd and win more clients.

Looking for a great place to get started? We’ve got you covered with 20 inspiring real estate agent bios to help get the wheels turning. 

{{cta-blue}}

Real estate bio checklist: What are the 10 key points to highlight?

• Real estate experience and areas of specialization 
• Knowledge of the local communities you serve
• Awards and ranking
• Notable transactions and key sales figures
• Certifications and courses
• Personal insights: lifestyle, values, community involvement, hobbies
• Vision statement or personal slogan
• Unique style of working 
• Customer testimonials, reviews, and press mentions
• Contact information and social media

How to write a real estate bio: 20 examples to put your best foot forward

To help you craft a killer real estate bio, we’ve gathered 20 of the best bios out there. 

Each one does an awesome job of relaying the key information on the agent’s professional background and experience, while standing out in the noisy real estate landscape. 

Whether you’re just starting out in your real estate journey or are revamping your bio as you reach a new exciting level in your business, these bios are grounded in timeless fundamentals that can be applied to any agent bio.

1. Dawn Hicks, Realtor®, Keller Williams Real Estate Services Brokerage — Lead with your values 

Attention spans are short. For an attention-grabbing bio, you’ll need it to pack a real punch and that’s exactly what Dawn Hicks does by focusing on why she became a realtor.

From the very first line of her bio, she’s letting readers know what motivates her and uses her background, personal story, and professional experience to solidify that message.

Why it works: 

• Ties everything back to one core value
• Tells a personal story
• Includes real estate designations and community involvement

⭐ Best line: What clients say they appreciate most about working with Dawn is her patience, her low-pressure approach with them yet tenacious demeanor on their behalf, her marketing and pricing skills, her commitment from the beginning to the end of the transaction and beyond, and lastly, her ability to not just listen but to comprehend what the client wants to accomplish.

2. Kyle Alfriend, Lead Agent, The Alfriend Group/ReMax Achievers — Focus on the dream

It’s easy for experienced real estate agents to get caught up in the numbers when talking about their success. 

But Kyle Alfriend’s bio gives these numbers a human face by explaining what they mean to his clients: “His expertise and dedication has helped more than 1,500 happy families find their dream home.”

When referring to his community involvement, Kyle puts the focus squarely on his customer’s dream. And by highlighting his personal affection for the community where he lives and works, Kyle also establishes himself as a knowledgeable guide to what each area has to offer. 

• Seamlessly mixes personal story with professional accolades
• Highlights community involvement
• Conveys motivation and a passion for helping the customer achieve their dreams

⭐ Best line: He believes that quality of life begins with a community of great people.

3. Katie Day, Realtor®, Team Leader, MOVEMETOTEXAS — Add a personal video

 If writing about yourself feels a little awkward, try using video to give readers frontline insight into who you really are. 

Houston-based team leader Katie Day uses video in her agent bio to talk about her reasons for getting into real estate, her approach to the work, and also share some little-known facts about who she is.

The video uses a casual Q&A format that makes it feel truly authentic. It also frees her up to use her text-based bio to focus on the facts and certifications included in her background.

• Uses video to convey personalize the bio
• Frees up text-based bio to focus on experience, facts, and certifications
• Uses a simple, straightforward tone 

⭐ Best line: After about a year working by myself…we realized that there are a lot of inefficiencies and it’s really a lonely business. So we decided to start a team, and in doing so, we were able to better serve our clients and more efficiently serve more clients at a time.

4. Nelson Gonzalez, Senior VP, Berkshire Hathaway HomeServices, EWM Realty — A luxury real estate bio that nails it

If you’re going to spend millions on a home, you definitely want a pro. And everything about Nelson Gonzalez’s bio speaks to the needs of high net-worth clients. 

References to celebrity sales, press mentions from the likes of the Wall Street Journal and Elle Décor, and an in-depth video of an $17,000,000 home he recently sold all serve to let luxury buyers know they’re in good hands.

Why it works:

• Visually conveys the luxury Miami lifestyle
• Positions agent as the best in field
• Uses video to illustrate specialty areas

⭐ Best line: Intimate knowledge of Miami Beach history—from its 90’s Art Deco renaissance to its current status as a sought-after destinations for high-net-worth individuals worldwide—is key to Nelson’s practice.  

5.   Michelle Humes, Realtor®, Team Leader, Michelle Humes Group, eXp Realty — Showcase your leadership

 Michelle Humes has an amazing story. The high-octane rainmaker went from selling real estate part-time to leading a team with 40 agents and $200 million in sales.

But when it comes to writing her agent bio, Michelle eases into her success story. She starts off with a description of the road that led her to where she is today, while reinforcing her roots in the community.

Despite her many awards and accomplishments, the tone is humble and service-driven. Her bio includes her professional successes, while reinforcing her hometown identity and her commitment to community service.

• Highlights success with humility
• Tells a story about how she got where she is
• Establishes local expertise and commitment to the community 

⭐ Best line: While leading a multi-million dollar team, Michelle continues to be committed to the community she has called home since age four.

{{cta-small}}

6.   Anthony West, Realtor® John Moffitt & Associates — Show your personality

Anthony West’s bio is awesome for so many reasons.  

It ticks boxes for being both personal and authoritative, and for saying a lot with a little. Between the tidbits about what makes Anthony awesome (things like the values that guide his business, where he went to school, and the fact that he’s a native of the area for over 20 years), Anthony uses a mix of a 3rd person voice to tell his professional narrative with personal quotes in 1st person to connect with readers on a deeper level.

The text that reads ‘I AM YOUR: ADVISOR’ changes to include the words ‘realtor’, ‘consultant’ and ‘friend’. This not only adds visual interest to the page, it also lets readers know Anthony gets it — being a real estate agent is much more than just one thing.

• Multi-dimensional – calls out other roles such as entrepreneur, tech enthusiast and athlete
• Uses a mix of 3rd person and 1st person voice to give it a personal yet professional tone
• Includes a concise but powerful animation to add visual interest

⭐ Best line: Just as the Real Estate industry evolves to become more innovative and efficient, so do I.  

7. Ryan Fitzgerald, Owner, Raleigh Realty — Let customers do the talking

If a picture is worth 1,000 words, a client testimonial is worth at least as many. So when you’ve got an abundance of customer testimonials, why not let them do the talking?

Ryan Fitzgerald keeps his bio super brief with just a few bullet points about his professional accomplishments. From there, his customers do the rest of the work by sharing their real stories of what it’s like to work with him, along with a picture of them and their families on closing day. 

• Succinct and authoritative
• Highlights testimonials to build trust 
• Uses photos to boost credibility and add visual interest

⭐ Best line: “Ryan made our home purchasing experience from 3K miles away so easy. We have bought and sold a handful of homes, and this was the easiest transaction we have ever experienced. He is very responsive, effective, and best of all listened to our needs and delivered.” – Stephanie Hart

8. Laura Poole Ellis — Realtor® Virginia Capital Real Estate — Highlight your specialties

As the saying goes, you’ve only got one chance to make a first impression. And that’s especially true when we’re talking about real estate bios.

Agent Laura Poole Ellis structures her bio in a way that makes it easy for readers to digest the key areas that set her apart, while driving home her message in a matter of seconds. 

The structure of her bio tells her story in the main body of her bio, while letting readers see her special skills at a glance with a highlighted ‘Specialty and Focus’ section. Laura’s story about coming from a real estate family reinforces her commitment to the business, and she ties in her previous career in the arts in a way that enhances her current skills as an agent.

• Structured to highlight key areas of specialization
• Focuses on her family connection to real estate to build trust
• Shows how prior experience applies to real estate

⭐ Best line: Her family, Poole & Company Realty, was one of the first black owned real estate firms in the Richmond area dating from the 1960’s to 1990’s.

9. Eric Bramlett, Owner, Realtor ® Bramlett Residential — Keep it simple and effective

Even when you’ve got an amazing list of accomplishments, sometimes less is more. 

That’s the case with Eric Bramlett, a top 1% producer in Austin. Eric’s extremely succinct bio is just one paragraph, yet he manages to include his transaction volume, his ranking in the real estate community, and news about his family.

If readers want more, Eric makes it easy by including a CTA to ‘Read Reviews’ with links to over 1,800 neatly displayed testimonials from Google, Yelp and Zillow. 

• Gives readers facts and figures clearly and succinctly
• Includes personal, family connections to the community
• Let’s reviews do the talking 

⭐ Best line: “Eric Bramlett of Bramlett Residential has probably ruined any future experience I may have selling or buying a piece of real estate with any other agent. I honestly don’t see how any other agent will be able to compare…”  

10. Shanté High — Broker, Ani Real Estate —  Use a catchphrase

A great real estate bio will give the reader an idea of what it’s really like to work with you, and Shanté High nails it.  

From her unforgettable acronym, P.A.S.S.I.O.N., to the way she refers to a person’s home as their “palace of peace”, her bio instills a sense of calm confidence in the reader.

Shanté leverages her past experience as a Navy veteran and former healthcare worker to paint a picture of a disciplined professional who leads with care and empathy.

• Uses a memorable acronym or catchphrase
• Tells a personal story about why she became an agent  
• Makes you want to meet her 

⭐ Best line: I believe that your residence is your palace of peace, and should be treated as such.  

11.   Patricia “Trish” Ford, Sotheby’s — Social proof goes a long way

People are always going to trust recommendations from peers over brands, and that includes your personal brand. Trish Ford’s bio is a great example of using social proof to build a deeper level of trust with prospects.

At the end of an excellent bio, which includes both personal and professional storytelling around her experience and expertise, Trish makes it easy for the reader by offering up three stellar client testimonials.

• Highlights personal and professional experience
• Uses a catchphrase
• Provides social proof included upfront 

⭐ Best line: “ Trish was a tremendous asset in selling our home. She suggested a strategy that helped us to not only sell our house quickly, but also to get several immediate offers, some of which were over the asking price. We would work again with Trish anytime, and highly recommend her. She’s passionate, diligent, and very responsive.” MP

12. Amanda Cuebas, Realtor®, Wemert Group Realty — Use a Q&A

Here’s an out-of-the-box idea for giving prospects a full picture of who you are in an easy-going way: use a Q&A format. 

Using this simple and conversational formula, Amanda Cuebas is able to tell prospects about her background, hobbies, how she approaches her job, and much more, in a way that portrays her as both approachable and professional. 

The Q&A is peppered with snapshots of happy clients holding ‘Welcome Home’ signs and followed by a section that lists her awards and rankings simply and clearly. 

• Uses an engaging format to deliver information
• Includes client photos showing satisfied customers
• Provides good mix of personal and professional information
• Highlights awards and rankings 

⭐ Best line: What, if anything would you want your future clients to know about you? I am a mom of 4 kids, and I am a compassionate and trustworthy agent who is willing to go above and beyond.

13. Taya DiCarlo, Realtor® and Team Leader, Compass South Bay — Lead with benefits

Most real estate agents think their experience is the most important point to get across in a bio. But the truth is, clients really just want to know what an agent will do for them. 

Taya DiCarlo’s bio headline, “She consistently goes above & beyond the Realtor® call of duty”, tells them in no uncertain terms.  

Her client-centric bio spends time on who she is — just enough to describe her impressive transaction record and desire to go above and beyond for her clients. From there, she keeps the focus firmly on proof of success and the benefits of working with her. 

• Focuses on results, a key consideration in the multi-million-dollar home market
• Uses ​​​​​​​video on how to get your offer accepted in a hot market
• Features attention-grabbing photos of homes sold 

⭐ Best line: Whether you’re selling or buying, Taya is the kind of Realtor® you can always depend on.  

14. Beth Nordaune, CEO, The Enclave Real EstateTeam — Spotlight the team

Beth Nordaune isn’t afraid to share the spotlight and in doing that, she strengthens her company’s appeal.

The company website opens with a focus on the team and the relationships they build with their clients. Beth takes center stage only in telling the story of how she built a team that shares her values.

Each of the team members gets their own moment to shine via links to the company’s two offices. The team-based bio also highlights the brokerage’s key differentiator and culture, along with candid snaps of team members at work and play.

• Puts the emphasis on team culture and the benefits for clients
• Uses candid snapshots to convey a fun and human tone
• Uses links to help the reader learn more about each agent

⭐ Best line: When it all comes down to it, Enclave is about telling the story that started it all; it’s about living out our values of transparency and guidance, and providing an all-inclusive experience for each and every client.

15. Jeffrey Costello, Principal Broker, Owner, Tribeca NW Real Estate — Highlight your wins

One way to make sure readers won’t overlook your awards and rankings is to separate them from the body of your bio.

Jeffrey Costello dedicates a separate section of his bio to give readers a clear message about his abilities. He does the same with his many designations, supporting the claim he makes at the beginning of his bio: “Experience when it matters most.”

Awards and rankings are a great way to establish credibility and trust, and breaking them out in a separate section of your bio gives them even more weight.

• Puts credibility-boosting credentials front and center
• Uses simple lists that highlight awards and designations
• Reinforces main theme of the bio

⭐ Best line: Jeff attributes his experience, knowledge, work ethic and success to working through a distressed market which he believes makes him a better agent, representative, and member of his community.  

16. The Bomze Team, Compass — Create a killer team bio

Here’s a great example of a simple but compelling About page from The Bomze Team that props up every rockstar on your real estate team without overwhelming the reader. 

By including a tile with each agent's profile at the bottom of the page, Gail Bomze and her team make it easy to integrate both individual and team values for a compelling team bio that lets prospects know what you’re about.

• Describes the overall benefit of working with the team
• Provides short introductory bios for team members with links to full bios
• Highlights team experience using headlines linking to press mentions

⭐ Best line: Treating customers like family is both a guiding principle and a way of life for the award-winning Bomze Team.

17. Ellen Grubert at Boston Real Estate — Optimize the design and layout of your bio

The first thing you notice about Ellen’s bio is that it’s very easy on the eyes. 😍

The layout is clean, simple and intuitive for the reader. Not only that, there’s a clear place for each element of the bio: photo, summary, social media links, contact info and testimonials. And we love the simple yet compelling CTA, “Work with Ellen Grubert.” 

If you’ve gone through the effort of putting together a great real estate agent bio, it’s important not to overlook the design. Like video, as consumers get more and more fatigued by online searching, a standout design is a key element that can help you grab their attention. 

• Great to look at
• Includes client testimonials
• Highlights experience
• Includes a clear CTA

⭐ Best line: “ I have worked with Ellen + Janis twice. Their sense of humor, warmth, responsiveness, and teamwork really helped through the stressful process.”  – Daniel

18. Bryan Karp, Coach Realtors — Use humor

One way to be heard above the noise is to elicit a few laughs with your real estate bio — and agent Bryan Karp does just that.

His bio is actually several — well, we’ll just say it — zany videos featuring playful antics interspersed with customer reviews and one-liners that tout his sales experience.

It’s an approach that’s clearly not for everyone, but Bryan’s over-the-top style definitely suits his extravagant personality, something he describes as “high octane, high protein and super aggressive.” 🤣

Bryan packs a lot of info into his short videos, announcing that his is the #1 team in Suffolk County, his homes sell for top-dollar, and even a call to action inviting viewers to find out how much their home is worth. 

• Cuts through the clutter
• Conveys his personality 
• Shares key sales numbers and client reviews 

⭐ Best line: This is my addiction. This is my passion. This is my oxygen.  

19. Aaron Kirman, Aaron Kirman Luxury Real Estate — Trumpet your experience

Aaron Kirkman knows luxury real estate and he lets his transactions speak for themselves.  

Aaron’s bio uses numbers to great effect, letting high-end prospects know he is a leader in the luxury real estate market who has assisted some of the most influential leaders, celebrities, investors, and even royalty in buying and selling estates.

If it sounds like bragging, well, it kind of is! But those in the market for $50 million estates want to know that they are working with an agent who can be trusted for their discretion as well as their expertise, and Aaron’s story assures them that they can.

• Showcases expertise
• Highlights international accolades
• Lets experience speak for itself

⭐ Best line: Aaron currently represents the largest market share of luxury listings in the country with over $2.2 Billion in active luxury inventory, and with over $700 Million in sales for 2020.  

20. Tyler Stewart, Vanguard Properties —  Know who you are

Tyler Stewart asks a simple question to get readers interested in learning about her: “What if your realtor was a fierce competitor who knew how to win?”  

By beginning with a question, Tyler’s real estate bio is essentially a series of ‘what if’ questions that describe her style and approach to real estate. Along the way she tells readers about her background, her transaction successes, and her business style.

It’s a bold approach, but one that’s completely suited to a former professional Ironman triathlete and horse jumper. Tyler also goes the extra mile to give life to her story with incredibly vivid photos to inspire readers. 

• Tells an inspiring personal story
• The design makes it easy for readers go from one page to the next as her story unfolds
• Exudes confidence  

⭐ Best line: It all comes down to being prepared, hard work, and the ability to look at things just a little bit differently, whether that’s Olympic Trials, World Ironman Competitions, horse jumpers, or the real estate market.

Your story matters

When it comes to writing your real estate bio, it’s easy to get caught up in how much or how little experience you have. But at the end of the day, your real estate clients just want to know the human behind the numbers.

At Follow Up Boss, we’re grateful to have the opportunity to work with agents and teams of all shapes and sizes, many of whom have been generous in sharing their growth journeys with us. If we’ve learned anything from working with these many inspiring leaders, it’s that no two real estate agents are the same.

Be bold in crafting a real estate bio that speaks to your own unique values and business philosophy, and trust that the right clients will find you. And if you find yourself looking for an open and agile lead management system that can grow with your business, feel free to learn more about choosing a real estate CRM and why Follow Up Boss might be the right fit for you.

When you’re looking to hit the next level, the right real estate coach can be a game changer. If you’re looking to put a coach in your corner, don’t miss our guide on The 40 Best Real Estate Coaching Programs

Get our new guideline for free

Read related posts

Real estate leads: 17 free (or almost free) lead gen ideas

The 31 best search engines & listing websites for real estate agents

How to Choose the Best Real Estate CRM Without Going Insane

Free trial. easy migration. unlimited support..

or give us a call: (855) 888-9769

How to Write an Engaging Real Estate Bio (+ Templates)

A real estate bio is not very long, so you need to choose your words wisely to get your point across. This can be a challenging endeavor. But the tips in this article will help you determine what information to include to make your bio shine.

Elements of a Good Real Estate Bio

There are many things to be aware of when writing a bio. Here are some to keep in mind.

1. The First Sentence Has to Pop

When it comes to bio writing, the first sentence must stand out. If not, people may not want to read the rest. Put the most important captivating sentence front and center. Back it up with secondary information as you see fit.

2. Keep it Short

Some agents feel a longer bio will make them seem more impressive. But this is not the case. Most people won’t read a bio that is very long.

Most bios should be 1-3 paragraphs and paragraphs that are no more than 3-5 sentences long. But keep in mind, required lengths will vary depending on what the bio is being used for. For example, social media bios are typically short while website bios can be longer.

You may want to work out bios of various lengths and use them for different purposes.

3. Include Social Media Links

You also may not want to include social media links if the bio is going on a social media profile. However, in some cases, it’s a good idea to make people aware of other platforms you are available on.

If you link to your social media on your bio, follow up by staying active on your platform.

4. Include Your Brokerage

It’s a good idea to include the brokerage you work for in your bio. If it’s a reputable brokerage, it will impress potential clients. The mention will also make the brokerage happy.

If you don’t feel like the brokerage is reputable enough to mention, you may be working for the wrong company.

5. Use the Right Adjectives

The right adjectives will tell people something about your personality. The ones you use will depend on the type of agent you are. Examples include:

• Experienced

… and so on.

6. Include the Right Info

Your bio should be creative so you can get as out of the box with it as you’d like. But there is some key information you must include. This includes:

• Your professional role
• Your company or brand
• Your goals and aspirations
• 2-3 impressive achievements
• One quirky fact about you

How to Give Your Bio Personality

Now you know the elements of how to write a bio. But when you put it down on ‘paper’, it may fall a bit flat. Here are some tips that will help you spice it up.

7. Connect on a Personal Level

To connect on a personal level, you need to tell a story. You can do this by explaining why you love real estate and what made you want to get your start in the industry. You can also talk about your professional journey that brought you to real estate.

A final section about your hobbies with further solidify a connection.

When writing this type of bio, you don’t want to meander too much. You are telling a story, but don’t make it your life story.

Start out with key achievements. Add a second paragraph about your journey. Be sure to include something about why real estate appealed to you as you transition from one paragraph to the next.

Close out by mentioning your hobbies and passion for your community.

8. Present Yourself as a Leader

Start out by introducing yourself as a veteran agent. Then get right to the achievements and awards that establish you in the industry.

In the next paragraph, briefly describe your professional journey. Close out with your hobbies.

9. Connect with the Community

You can capitalize on your connection with the community if you are a native of the community or if you have lived there for quite some time.

In this case, you will want to establish your relationship with the community in the first sentence by mentioning how long you lived there and/or how long your family has been there. Add how your passion for the community made you want to pursue real estate within the area.

Other elements to include are your values and hobbies, especially if they are community related.

10. Show Your Expertise

Showing expertise is similar to showing leadership, but it focuses more on your achievements within the industry, i.e., how many properties you’ve sold or how much money you’ve generated for clients. You should mention your awards as well.

For balance, mention any community activities you have been involved in as well as your hobbies.

11. Focus on Past Experiences

This is another approach with a storytelling spin. It involves starting with your childhood and covering your journey including education and working your way up in the real estate field. However, it’s important to touch on key points only to keep it short and sweet.

This is a good strategy for new agents because it diverts attention away from a lack of experience. It shows how you worked your way up to the present and relevant experience you may have gained along the way. It wraps viewers up in a story that forges a personal connection, so they are less likely to focus on how long you’ve been in the industry.

12. Show Enthusiasm

Enthusiasm is a great way to engage readers from the get-go. It will also make you seem like an agent people will want to work with.

Your introduction should express your passion for the area and for real estate in general. Follow up by showing how your expertise can help them find the perfect home.

13. Think Outside the Box

So far, we have been focusing on a structured bio approach. While the formats vary slightly, they put the main selling points front and center and build from there.

But an out of the box approach can also work. Rather than place the selling points up front, a bio such as this may start by talking about how real estate, or the community you sell in, can positively affect quality of life.

Once you have captivated readers, you can go on to outline your qualities, experience, and hobbies.

Where to Use a Bio

There are several places where a bio can be published. These include:

• Social media: The bios you use on social media sites should be no more than a few sentences long. Many platforms have regulations on how long a bio can be. In these cases, you will need to be aware of character count.
• Website: A bio on a website can be just as short, especially if it is on the main page. However, you may want to make a longer bio (about 3-5 paragraphs) to be featured in an ‘About’ section.
• To Give Out: There may be times when a client or brokerage wants to check out your bio to get an idea of what you’re about. In these instances, a longer format will be best.

Different Types of Bio Templates You Can Use in 2022

The bio you write can take a different direction depending on the type of realtor you are and/or where you are at in your career. In this section, we will provide some sample bios so you can determine which is right for you.

New Real Estate Agent Bio Template

(Name) has been actively serving his/her community for __ years now. After being active in numerous events and fundraisers, he/she is excited to be turning his/her focus to real estate.

Over the years, (agent name) has gained extensive knowledge of the community. They are now ready to use that knowledge to assist neighbors with the buying and selling process. They have recently joined up with (brokerage name), a company very much in line with (agent’s) values of hard work, honesty, and integrity.

When (agent’s name) isn’t out buying and selling houses, you can find him/her enjoying hobbies such as (name leisurely activities you enjoy). (Agent’s name) has been a proud member of the (neighborhood you live in) community since (year).

Successful Real Estate Agent Bio Template

This template is good inspiration for agents that are further along in their career.

(Locality) offers the best combination of home life and work life. That’s why (agent’s name) has made it his/home for X years. He/she can help you enjoy that same happiness by finding you the (locality) home of your dreams.

Real estate has long been a passion for (agent name). He/she joined up with (name of brokerage) in (year). Ever since then, they have helped (X number) of clients buy and sell their properties. They have also been active in several fundraisers and community events.

When (agent’s name) isn’t out buying and selling houses, or attending community events, you can find him/her enjoying hobbies such as (name leisurely activities you enjoy).

Long Form Bio Template

(Agent’s name) has been with the (brokerage name) for over X years. They are proud to be a veteran of the real estate industry focused largely in (locality). They have built a solid reputation in the field due to their deep sense of integrity, passion, and dedication to their community.

The knowledge (Agent’s name) has of their industry and community comes from a combination of academic studies and hands on involvement. He/she earned a degree in (academic focus) at (name of university). He/she went on to earn his/her license and remains active in local events throughout the years.

(Agent’s name) is a proud member of (local organizations and nonprofits). He/she has worked closely with (go on to name a few achievements concerning local and fundraising efforts). 

When (agent’s name) isn’t out buying and selling houses, or attending community events, you can find him/her enjoying hobbies such as (name leisurely activities you enjoy). (Close with a quote about how much you enjoy working with the community).

Here are some other tips to consider in your bio writing efforts.

• Keep Revising: As time goes on, you may have different achievements to add to your bio, or you may change focus. Be sure your bio reflects this. Revisit it regularly and edit it accordingly to ensure it reflects who you are now.
• Consider Hiring a Writer: If you don’t feel confident about your bio-writing skills, consider hiring someone to write it for you. You can also write it yourself and get someone to edit it.
• Decide Between a First Person and Third Person Approach: Most bios are written in the third person. But a first-person approach may make it seem more personal.
• Achieve the Right Balance: It’s important to show your expertise and achievements, but make sure to balance them with other information that makes you seem approachable.

A bio is an important piece of marketing material. It can be used in a variety of formats to help your business stand out. The tips in this article will help you create a bio that sets you apart. Which approach will you be using when you put pen to paper?

Real Estate Bio Examples We Love

1. kathy helbig, realtor, experience realty partners.

Kathy has been a full time top producing REALTOR® for 20+ years serving both St. Louis County and St. Charles County. She is a member of the National, St. Louis and the St. Charles Association of  REALTORS® . She is a member of the Mid America Regional Information Systems (MLS) and has been honored with the NRC’s Business Woman of the year award 2003-2007.

Kathy holds the extremely rare accreditation of Certified Divorce Real Estate Expert (CDRE ®) and is a member of the Divorce Real Estate Institute (DREI.) Less than 5% of REALTORS ® applying to this rigorous training program are ultimately accepted. Kathy is also a founding member of the Luxury Home Institute and is one of only a select few REALTORS®  in the St. Louis/St. Charles area that has earned the designation of Certified Luxury Home Marketing Specialist, CLHMS.

Kathy is the author of several published articles and publisher of a popular home blog. Kathy led the #1 Team in the Missouri Region for 2007, was inducted into the RE/MAX Hall of Fame, has been a Chairman’s Club recipient from 2002-present, received the Lifetime Achievement Award and has served RE/MAX International as a guest speaker at the 2007 International Convention.

Kathy has also been recognized for her success by the Post Dispatch and Suburban Journals as one of St. Louis and St. Charles Highest Selling  REALTORS® . St. Louis Magazine named her as Top in Customer Satisfaction 2005-2013. Realtor of the Year 2011 from St. Charles Association of Realtors. Joined the Keller Williams family as an investor/owner of the debut St. Charles/West office. As a native of St. Louis County for over 25 years, Kathy is familiar with all that St. Louis, St. Charles, and all surrounding counties have to offer.

2. Chris Heller, Realtor, Heller the Home Seller

Under Chris’ leadership, the Heller Team has sold over 4000 homes. In fact, he has sold more than 100 homes a year, every year for the past two decades. For more than 32 years, Chris has succeeded in a highly competitive marketplace through his leadership, drive and ability to assemble and empower high-performing teams. The specialized members of the Heller Team provide unrivaled market knowledge and client service.

Known nationally as an industry leader, Chris utilizes his extensive referral network for the benefit of his clients. His reach extends beyond our borders. Chris’ deep connections to real estate leaders throughout the world provide his clients with a unique global perspective and exposure to international buyers and sellers. This is one of the reasons Chris is recommended by Barbara Corcoran of Shark Tank. Our white-glove, hands on approach insures our clients have the best experience and representation.

3. Talia McKinney, Realtor, SERPHANT

Talia McKinney, as seen on Bravo TV’s Million Dollar Listing New York, approaches real estate with the belief that success is built upon the strength of the relationship. Talia McKinney has been working side by side with Ryan Serhant for 6+ years. She now serves as the founder of the, “Talia McKinney Team,” at SERHANT. She is patient and attentive when listening to client needs and goals, and her sincerity, honesty, and innate ability to connect are how she makes this time-consuming and often emotional process as easy and pleasant as possible. It is also why, after working with her, many of her clients refer her to friends and relatives.

Talia works with buyers, sellers, developers, and renters all over the city—and particularly in Brooklyn, Manhattan, and Queens. In her nine years in the industry, she has compiled a substantial record of listings and sales that includes co-ops, condos, townhouses, and new developments at multiple price points. Her thoroughness and commitment distinguish her from typical agents, and her steady guidance has led to success and satisfaction for her clients.

Born and raised in Pennsylvania, Talia was recruited to run track at a state college and helped her team become state champions. After graduating, she moved to New York City and explored careers in fashion public relations, event planning, and hospitality.

Talia McKinney has been featured in numerous publications and tv programs including Million Dollar Listing NY, Pix News, Martha Stewart Living, The Mann Report, Bravo TV, Daily Mail and The Real Deal. She is also a Capstone Agent and mentor for, “Sell It Like Serhant.” She has appeared as a public speaker locally and across the country as well as being a featured guest on many top podcasts. Now an established presence in the real estate community, she was sought out to be a TEDx speaker and is the host of the exclusive LISTED show on Youtube called, “Tiny Spaces”.

When she isn’t running around Manhattan selling condos and co-ops or dashing to an afternoon townhouse showing in Brooklyn, Talia can be found volunteering at Achilles International, NY Cares, or the Boys and Girls Club. She competes in triathlons and marathons—what better way to train for the next sprint to an open house?—and is also an avid world traveler, having been to over 47 countries.

About the Author

Chris Heller brings 27 years of experience in real estate. Chris serves on the AgentAdvice Editorial Board and is the Chief Real Estate Officer at OJO Labs. Chris brings deep expertise having held influential industry positions including CEO of mellohome and former CEO of Keller Williams Realty International.

Last Updated: 5/4/2023

• Best Real Estate CRM's
• Real Estate License Reciprocity Rules
• How to Get Your Real Estate License
• Join eXp Realty
• What to Consider When Picking a Brokerage
• Best Real Estate Company to Work For
• Connecticut
• Massachusetts
• North Carolina
• Pennsylvania
• South Carolina
• Real Estate Schools (Complete US Guide)
• Real Estate License (Complete US Guide)

Leave a comment Cancel reply

Your email address will not be published. Required fields are marked *

How to Craft a Memorable Realtor Bio (+Examples)

August 2, 2019

by Izabelle Hundrev

Real estate buyers, like most other consumers, begin their buying journey online.

It’s more than likely that they’re going to do their research on the internet before ever speaking with an agent directly. If they get to your website and see a lackluster personal biography, it’s not going to make the best first impression. It might even deter them from working with you altogether.

Luckily, this is easily preventable. In this article, we’ll share tips for writing a real estate agent bio that is engaging and memorable, and provide real examples for inspiration.

How to write a strong realtor bio

The real estate business is competitive. What might seem like a minute detail, such as a biography, can actually make a big impact when it comes to attracting new clients. Your bio is one of your first opportunities to make a lasting impression, and you want it to be a positive one.

Use these tips as a general guideline when writing, but don’t forget to let your personality shine through.

Let’s get started.

Share your background experience

This is your opportunity to share your background experience and why you chose real estate as a career path. Tell your audience a story. Explain why you’re passionate about real estate and what professional experience in your past led you to this point. Remember that this isn’t a sales pitch, it’s a conversation.

Outline your skills and qualifications

Time to get braggy. Have you won awards or received accolades for your work? This is a good time to include them. Share what makes you qualified to represent a client. What skills and expertise do you have to offer? Include that too. 

Include your value proposition

A value proposition tells your audience what services you promise to provide to them, and why they’re better than your competitors. It’s easy to claim that you will help a buyer find their dream home in the least amount of time, but that’s what every agent claims. Take it a step further and really hone in on what makes you special and why you’ll go the extra mile.

Add a personal touch

A bio should be informative, but also personable. Talk to your audience and let your personality show in your writing. Mention your hobbies and passions outside of work. Find a way to connect with your audience. Put simply, people want to work with people they relate to.

Provide your contact information

This step might seem simple, but it’s an important detail you don’t want to miss. Include your full name, email and phone number in your biography. Additionally, add a professional headshot so your audience can put a face to the name.

Best real estate agent bio examples

Below, we’ve pulled a few real-life examples from agents who are killing the “About Me” game. Remember that you never want to copy another agent’s biography, but you can use them for inspiration when writing your own.

Example #1: Emily Sachs Wong

The first example comes from Emily Sachs Wong, an agent out of Chicago, IL.

Why it works : This bio is strong because it’s short, to the point and provides immediate value. At the top, you see a professional headshot and contact information. When you’re done reading you know exactly what Emily is all about, and why you should choose her company for your real estate needs. Using the term “the Emily Difference” helps build upon her personal brand and resonates with readers.

Example #2: Brian Chan from The Serhant Team

The next example is from Brian Chan, an NYC-based agent at The Serhant Team.

Source: The Serhant Team

Why it works : Brian’s bio is effective because it tells a story. At the beginning, you learn about his background and career transition into real estate. By the end, you have an idea of what value he brings, and the way he does business. As a plus, check out that headshot. You can feel Brian’s personality come through the page.

Example #3: Elise Rasco from The Agency

Our last example comes from Elise Rasco at The Agency. She’s based in Los Angeles.

Why it works : This bio is impactful because it tells a story. It’s a bit on the lengthy side, but for good reason. Elise explains her background, expertise, and adds a personal touch at the end. Sharing what you’re passionate about outside of work helps create a personal connection with prospective clients.

Over to you

Now that you’re equipped with the right tools and inspiration, it’s time to start writing. This should be fun! After all, you’re talking about yourself and your business. Nothing is set in stone and you can always go back and make changes if necessary.

Izabelle is a Partner Marketing Specialist at InStride and a former content specialist at G2. Outside of work, she is passionate about all things pop culture, food, and travel. (she/her/hers)

Recommended Articles

How to Write a Thank You Letter for a Job Interview (+Free Templates!)

To make a lasting impression, sometimes you need to let your guard down.

by Grace Pinegar

10 Impressive Content Marketing Examples

Content marketing can be powerful.

by Alexa Drake

Contributor Network

What Is an Ad Exchange? How to Choose One for Business Growth

Ad exchanges are primarily brokers for media trading on the open web.

by Yaroslav Kholod

Never miss a post.

Subscribe to keep your fingers on the tech pulse.

By submitting this form, you are agreeing to receive marketing communications from G2.

How to Write a Real Estate Agent Bio & 10 Knockout Examples

What Is a Realtor Bio?

In a few words, a real estate agent bio is a short note about their experience in real estate and a short description of why they are the one the client should choose. Usually it is put on the homepage and social media profiles. 

Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs.

Today, 62% of real estate agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but the place to make a personal connection is in the biography.

While your website may focus on available properties and past successes and satisfied clients, your bio is where your education, experience, skills and story can truly shine. It’s also where you can establish your personal brand while making a human connection with website visitors.

How to write a real estate agent bio [examples]

Writing a compelling bio for your website and social media profiles might turn out to be crucial for getting the client to contact you. While some real estate agents want to focus on their expertise in the market, others prefer to speak to clients’ emotions and tell more about their personal story - why they are in the business and what motivates them in their real estate career. The information you put on your bio will be determined by who is your target audience, what types of property you sell and what area you operate in. 

There are some foundational elements that go into writing a real estate agent bio. Realtors should include information about qualifications, personal background, specific way they work with clients, local expertise and community involvement. Statistics, certifications and client testimonials should also be added to build social proof and establish credibility with potential new clients.

Before you proceed to writing your bio, think about what it is you really want your readers to know about you? What makes you stand out from the crowd? Your narrative plays the main role here, so we have put together a list of ideas, useful realtor bio tips and real estate agent description examples that will help you tell the story about your career, present your unique value proposition and convincigly describe the way you help people buy or sell homes effectively.

Tell a story

Humans are naturally drawn to stories. When we meet a new person we tend to ask them questions; not just to learn their background, but to understand how it made them who they are today.

Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you.

Not everything you share in your real estate agent bio has to be directly related to your real estate industry knowledge. You can dive into your personal story, and explain how those experiences gave you skills that help make you the excellent agent you are today.

Here are a couple examples:

• Maybe a summer job as a teenager helped you discover a passion for sales.
• Maybe you fell in love with your town when you moved there, and that passion inspired you to help others make that area home and pursue a career in the real estate industry.
• Maybe you've come from a completely different professional background but the skills you developed in your previous career have helped you become a successful agent

Your bio doesn’t need to be restricted to the past, either. Facts about your family or personal life, volunteer projects, causes you’re passionate about, or what you like to do in your free time help present you as a complete person and make people feel like they already know you.

Example: Josh Armstrong, Armstrong Realty

As you can see in the example above, Texas-based Josh Armstrong lets his personal background and mission shine in his real estate agent bio, however, he makes his professional accomplishments known at the same time. To make the text easier to read, it has been split into three paragraphs - thanks to it, the structure of the text is well organized and logical.

Show how your previous career shaped you as a realtor

If you come from a different professional background - for example, education, you can use it to your advantage when writing a bio. If you studied languages or communications, it means that you have strong communication skills and know other languages and that is definitely your strength. If you studied finances, you can present yourself as a trustworthy person when it comes to investing and putting together a contract. 

Example: Melyssa Wiseman, Wiseman Properties

Melyssa Wiseman described her teaching experience as a crucial component to her career as a realtor. It has equipped her in important skills such as work ethics and positive attitude. If you are still taking up additional courses or working on a licence - that’s a great thing to mention in your bio, too! 

If you’re a hyperlocal agent - show that you know the ins and outs of the city’s neighborhoods

Example: vania delgado, wiseman properties.

Show what you can do for your clients - Vania Delgado dedicated the whole first paragraph to her unique value proposition as a real estate agent, which is a promise to help her clients find their dream house and display commitment and integrity during the cooperation.

In her bio, Vania Delgado embeds herself within the local community (she enjoys discovering new places in her neighborhood and has seen it developing since her childhood), which sends a great message to the readers. She is also bilingual and has worked as a translator in the legal field.

Be approachable

It doesn’t matter how impressive your accomplishments are – potential customers will avoid you if you don’t seem like an appealing person to work with. That’s why showing your human side is one of the most important things you can do in your real estate agent bio.

In addition to sharing your background, try sharing fun facts or displaying a family photo, don’t be afraid to let loose by listing your hobbies, mention your pets or passion projects. You can even try telling a joke!

Example: Lysmel Lorenzo

Have your contact information easy to find

Even if you have the most convincing bio on your website, all the effort will go for nothing if your prospect client doesn’t know immediately how to contact you.

You can have your contact information placed at the top or at the bottom of your real estate agent bio section, below your name or somewhere near the picture. Don’t make visitors look for your phone number - place it somewhere you know they will look.

If you run your social media profiles, don’t miss the opportunity to be reached out on Facebook and Instagram - more and more people prefer sending a direct message there than to make a call or send an email. All it takes is to include social media links to your profiles.

Have a professional photo…

This can seem obvious at first, but choosing the right image of yourself to share is an art form in itself. You can save yourself the headaches of worrying about lighting, clothing and makeup, and hire a professional photographer.

Your face is your calling card and will become associate with your brand. People will also build a visual connection to you during their online search. Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.

Example: Markese Daise

… or take a selfie!

A few years ago having a selfie on your professional website or a resume would be seen as unacceptable, but those times have passed. Nowadays, there is nothing wrong about using a selfie in professional communication - a real estate bio included. However, there are a few rules that have to be followed -  you still should dress appropriately, choose a proper background and make sure that your head isn’t cropped.

Example: Michael Johnigean

Sample bio for real estate agent

Whether you’re a new or experienced realtor, the tips above will help you write a compelling bio that resonates with home buyers. If you’re still feeling a little stuck, we have included some short new real estate agent bio samples and a template for an experienced realtor below to help get you started.

New Real Estate Agent Bio Template

[YOUR NAME] is a native of the [YOUR LOCATION] region. After graduating from [YOUR SCHOOL], [YOUR NAME] attended [YOUR UNIVERSITY/TRADE SCHOOL], where she/he completed a Bachelor’s of [YOUR COLLEGE MAJOR]. Shortly after graduating from [YOUR UNIVERSITY/ TRADE SCHOOL] she/he/I had [YOUR EXPERIENCE] which inspired his/her/my passion for real estate. This passion coupled with [YOUR SKILLS] has allowed [YOUR NAME] to serve [YOUR LOCATION] residents in the home buying/selling process.

When not helping [YOUR LOCATION] home buyers/sellers, [YOUR NAME] enjoys [INSERT HOBBIES/INTERESTS etc..]

Experienced Real Estate Agent Bio Template

[HE/SHE/THEY] has been helping [YOUR LOCATION] residents achieve [X GOALS] over the last [X YEARS], and was recognized as the top performing agent at [YOUR AGENCY] in [YEAR].

[YOUR NAME] grew up in [YOUR LOCATION], and has extensive market knowledge and expertise in [YOUR SPECIALTIES].

Whether you’re a first-time home buyer, trying to score that perfect distressed property, looking for a luxury property, or sell one one of your own, [YOUR NAME] can help with it all.

In [his/her/their] free time, [YOUR NAME] enjoys [INSERT HOBBIES/INTERESTS etc..]

Feel free to edit/add as much as you like. These templates are meant to act as a mere starting point as you begin to write your own real estate bio.

How do you write a real estate team bio?

For a real estate team, a bio serves a bit different purpose than for an individual real estate agent. It has to be aligned with the general brand communication and show all the team members as a part of a greater whole. Even though ultimately a client will choose only one agent from a team, it is important to highlight the fact that all the team members have a common goal and create a company with a mission.

A real estate team bio serves yet another purpose - it will be the first subpage visited by new agents looking to join a team to start their real estate career. If you'd like your team to expand, try to make it sound compelling for young professionals as well.

‍ 1. Take a photo together

One of the best ways to show your team spirit is to have a group picture in your bio section instead of (or apart from) a big logo. Example: Burdine Realty Group

Example: Talford International

2. State your mission as a team

Operating as a real estate company, it is crucial to present your unique value proposition and state your mission as a team and what brings you together (a common goal or a specific approach). Apart from a lengthy text, you can also use a sentence or a slogan that describes your way of working with clients.

Example: Armstrong Realty

Armstrong Realty has a perfect bio section that is split into four legible paragraphs. The first paragraph is dedicated to their vision and how they conduct their business. The second paragraph is dedicated to value - what the client gets when they decide to work with the team members. The third section outlines the clients’ profile - Armstrong Realty will work with both first-time buyers, sellers with summer properties or investments. The last paragraph is dedicated to how the relationship continues to exist even after the deal is closed.

Example: Burdine Realty

Burdine Realty let their team spirit be known in the first sentences of their bio section. They convincingly tell their story as a team and what they pride themselves on as well as show how passionate they are about their work.

3. Have separate bios for every agent

Apart from the team bio, it is important to introduce every agent in a team individually as well. You can have a grid with agents’ pictures and their contact information in the bio section or have every agent’s short bio written just below the team bio, with their picture beside the text.

Below their team photo and bio, Talford International placed a grid with their agents’ pictures and contact information. You can click on every agent’s name and see their full “about me” subpage. Those who are present on social media have Facebook, Instagram and LinkedIn icons included - it will take just one click to go to their profiles and follow them.

Another great way of displaying the agents is a grid with a hover effect that works like flashcards - when you hover your mouse over the agent’s picture, you get their detailed contact information as well as a CTA to get to know them better.

4. Include a contact form

Having visited the “about us” sections and read every agent’s bio, your site visitors might feel a little bit lost about whom they should contact (if they contact a specific agent, they will feel obliged to work with them). To encourage your visitors, you can place a contact form below the text - if you’ve managed to grasp their attention and convince them that your team is a perfect fit, don’t miss the opportunity to get that lead instantly!

Example: Newport Bay Realty

Real estate bio for social media

If you run social media - whether as a team or as an individual agent - that’s great. Facebook, Instagram and LinkedIn can do so much for your business, but you have to take their specific into consideration: Each and every medium is a little bit different when it comes to communication style and interface.

What Should I Put on My Facebook Bio for Real Estate?

A Facebook business page bio shouldn’t have more than 150 words, so you will have to keep it short and sweet. Try to write a concise story about what you do, where you operate and what makes you exceptional in the real estate business. The writing style on Facebook allows users and business profile owners to be a little less formal than they would normally be communicating via their website.

All the contact information will have dedicated sections so don’t worry about including it in your bio - Facebook made sure that clients can find you!

What Should I Put on My Instagram Bio for Real Estate?

An Instagram bio can only be 150 characters long, so you will want to be very precise. Instead of writing full sentences, try to use keywords that best describe your professional activity and area you operate in. Don’t be afraid to use emoticons and hashtags - emojis can replace some words (for example a pin emoji to replace the word “area”) and hashtags make your profile more visible.

If you’d like to tell your Instagram visitors more about yourself - you can write a separate post (up to 2,200 characters) and pin it to your profile so it will always be the first post displayed on your feed. Example: Tristan & Associates

What Should I Put on My Linkedin Bio for Real Estate?

There are two sections on LinkedIn that are dedicated for introduction. The first is a headline that appears just below your profile picture, and the other is a summary of your professional career.

The headline can have up to 220 characters which makes it similar to an Instagram bio when it comes to the length. Here as well you can use emojis to replace certain words or simply to make it more eye-catching.  You won’t have to waste any characters on your contact information - LinkedIn provides dedicated sections for that.

The LinkedIn summary can be similar to the bio on your website - there is a 2000 character limit so you will be able to describe your business and the way you work with your clients in a quite detailed manner. Regarding style - it’s something between Facebook and your professional website when it comes to the level of formality. You can start with a strong and catchy sentence (a hook) and then describe your background, education and unique value proposition. 

Headline example: Josh Armstron (Armstrong Realty)

Summary example: Josh Armstron (Armstrong Realty)

Real estate agent video bio

Video is an amazing tool for connecting directly to your prospective clients. According to Quicksprout, videos increase people’s understanding of brand products by 74%. In a business where brand and personality go hand in hand, real estate professionals can truly benefit from video bios. Your video bio shouldn’t be longer than one minute and similarly to a written bio, it should start with a catchy opening. According to various researches on video marketing, the first three seconds of the video are crucial to keep the user interested.

Just like we’ve said before regarding photographs - you can either hire a professional team to record and edit your video, or you can do it all by yourself - all you need is a phone and a tripod. A video bio will be great both for your website and your social media pages - just publish it as a post and pin it to your profile.

Real Estate Bio Template for a Team

We are well aware of the fact that it is difficult to find time to set up all your profiles and write a bio for each of them. Use our real estate bio templates below to start with and then edit it as much as you want. For separate real estate agent bios for each of the team members, use the template above.

Real Estate Team Bio Template

[TEAM NAME] has been operating in [YOUR LOCATION] since [YEAR]. We have helped more than [NUMBER OF CLIENTS] clients find their dream home or successfully sell their properties.

In our every day work, we focus on [LIST THE MOST IMPORTANT THINGS IN YOUR WORK]. Our clients can benefit from [YOUR UNIQUE SELLING PROPOSITION].

If you are not yet sure whether you want to buy or sell a property, feel free to use our [CMA/HOME VALUATION FORM] to get the picture of current market situation. If you would like to talk about your future plans, feel free to schedule a consultation with our agents.

Discover new opportunities and save thousands of dollars every year.

Call us at 800-728-8391 for more details or simply leave your phone number, and we’ll reach out to you!

Related Articles

How to Redesign Your Real Estate Website in 5 Steps

How to Build a Real Estate Website from Scratch

Tips on marketing your properties to millennial homebuyers

Don’t miss out on the latest tips, tools, and tactics at the forefront of agent success.

About eXp Realty

• Watch Videos
• Take Courses

How to Write a Real Estate Bio | Tips for New Real Estate Agents

Share this article via:

You don’t have to be a writer to create a real estate bio you can be proud of as you launch your new career.

One of the things they may not have told you in your real estate licensure course is how much writing you’ll end up doing as a real estate agent. Property descriptions, mailers, and website copy are just a few of the things you’ll have to write, almost from day one. One of the most substantial pieces of writing you’ll do upfront is your professional biography or real estate bio.

Some people use their bio as an opportunity to go on an ego trip, making it a list of awards and honors. That misses the point, though. Your bio should instead show potential clients what you’re like to work with and how you can help them achieve their goals. Because of this, you don’t need a list of awards. You just need to communicate clearly your value and how it applies to your client’s transaction.

Not sure where to begin? These ten steps will help you make this seemingly insurmountable task more manageable and make your bio more effective.

10 Steps to Writing Your Real Estate Bio

1) review other real estate agent bios..

Start by looking at the real estate bios for other agents on Zillow, Realtor.com and/or your brokerage website.

You may find that they are more or less uniform or they may be wildly different. Look for a newer agent and see what types of information they included and how long their bio is. Check out the tone and voice — is it formal or conversational? Do they use humor or keep it fairly serious? All of these will offer clues to help you plan your own bio.

2) Use your brokerage accomplishments to strengthen your own.

When you’re first starting out in real estate, you may be writing a bio before you’ve even filled out your first contract. That can make it difficult to find something to say to potential clients who are judging you based in part on your bio. Pull in stats from your brokerage to beef up your own reputation. Do you work for the largest brokerage in your area? Is it award-winning? Is it the fastest-growing? Does your brokerage sell houses for more money with fewer days on market? These tidbits can help your bio sound more impressive and burnish your credentials through association.

3) Connect prior professional accomplishments to real estate.

If you don’t yet have much to talk about in real estate, pull from some of your previous professional accomplishments. Were you in a related industry like mortgage or property management? Talk about how that makes you a more effective agent. Were you an entrepreneur or business owner? Talk about how that helps you in negotiations and strategy. Were you a teacher? That can give you insight into guiding and educating your clients on the home buying process. An attorney? That makes you an expert in contracts and helps you to protect your clients.

4) Include the services or experience you offer your clients.

Every real estate professional wants their clients to have a great experience when buying or selling a home. Include a sentence or two about what your reader can expect when working with you. Here are a few examples:

• “John is 110% focused on making sure that you have a stress-free — and even FUN – experience when shopping for a new home.”
• “Tina believes that communication is key. She is committed to promptly returning your calls/texts and will always keep you updated throughout your home buying/selling experience.”
• “After 10+ years in the customer service industry, Katie is fully committed to making sure her clients are not only fully-informed throughout the home buying process, she goes over and above to ensure that you have an experience you’ll rave about for years to come.”
• “Tyler is passionate about real estate investing and takes great pleasure educating and assisting other aspiring investors to discover emerging markets and home renovation trends.”

5) Determine whether you want to include personal information.

Some real estate agents choose to include facts about their family, education, hobbies, and other personal information, normally in the last paragraph. If you’re just starting out it can be a good way to bulk up your bio, especially if it is a little short.

You can also use this to show your local market expertise. For instance, if you’ve lived in the area for a long time and know it inside and out. Or highlight your work with a local charity and/or participation in an annual local event can help to increase your credibility as an expert in your market. A few examples:

• “Caley is proud to call Atlanta home. She’s watched the neighborhoods surrounding Downtown grow and thrive over the last decade and truly enjoys helping her home buyer clients not only find the best home but the perfect neighborhood for their lifestyle.”
• “Sarah has been actively involved in her community over the last 5+ years, from organizing the annual Fall Festival to hosting multiple fundraisers for her favorite dog rescue.”
• “Keenan has been passionate about real estate since his earliest years growing up in Miami. He loves helping others and knows that he found his true calling as a Realtor. Serving his clients and guiding them through one of the biggest investments of their lives has been incredibly rewarding.”
• “After living, working and playing in Phoenix for more than a decade, Brandon loves sharing all of his local knowledge and helping you find not only the best home but the best neighborhood for you and your famly.”

6) Consider including client testimonials.

Similarly, if you’ve worked with a client or two and it went well, you may want to consider including a good word from them in your bio. This lets people know what it’s like to work with you and, more importantly, lets them know that you already have satisfied clients on your roster.

7) Create an outline to organize your bio.

Remember in school when your teacher made you create an outline before you wrote your essay? Forget the formal format and make an informal outline to organize your thoughts. Figure out what type of information you want to include and put similar thoughts and facts together, then group them into paragraphs. This makes the writing process far more manageable and the finished product more understandable.

** Be sure to check out some key real estate bio phrases and buzzwords at the bottom of the page!

8) Review and revise as needed.

Don’t think of your real estate bio as a one-and-done proposition. Once you’ve written it, take a day or two to let it rest, if possible, then go back and read it again. See if you’ve put the most important and impressive information first or if you’ve left it until halfway through. See if you need to rearrange the paragraphs, add new information, or take out superfluous facts.

TIP: Read from the perspective of a client and ask yourself, “Would I want to work with this person?”

9) Get a second set of eyes on your bio.

One of the surest ways to undermine your credibility is with a grammatical error or misspelling. Have someone else proofread your bio and give you notes on possible corrections or changes. This could be your Mentor, an agent friend, or a fellow entrepreneur. Also, consider having a professional proofread your bio and revise as needed. You can find well-qualified copywriters and copyeditors who work freelance through platforms such as Upwork and Fiverr.

10) Revisit and update quarterly during your first year and annually thereafter.

Your bio is never really finished. As you grow professionally and add to your accomplishments, you’ll want to go back and continue to update and refine your bio. New experiences, new clients, new growth — all of these offer new opportunities to make your bio more meaningful and more convincing.

A few more things to consider when writing your real estate bio…

• You usually have less than 2 seconds to grab people’s attention. Lead with the value you offer to grab their attention right away.
• Try to keep your real estate bio under 200 words. Studies show that potential home buyers/sellers won’t keep scrolling on their phone or laptop to read your long-winded bio.
• Real estate is usually a very personal transaction. Potential clients want to see that you are a real person with real passions and interests. They are much more focused on getting a feeling for WHO you are, versus how many awards you’ve received and homes you’ve sold.
• You’re not writing your bio for other real estate professionals, in most cases. You’re writing it for clients who may know little or nothing about real estate. Avoid the temptation to lapse into real estate-speak or to tout your string of certifications and designations (if you have them). Instead, tell them in everyday language what you do, what you know, and how you can help them.
• Be sure to include a way for the reader to learn more about you or contact you directly. Include your cell phone, website and/or social media links.
• Considerate
• Conscientious
• Customer service-oriented
• Detail-oriented
• Determined (to go over and above)
• Experienced
• Focused (laser-focused on helping his/her clients accomplish their real estate goals)
• Hands-on approach
• Hard-working
• Highly effective (marketing/negotiating/problem-solving)
• Leave no stone unturned (when helping clients find a home)
• Neighborhood-focused
• Passionate (passionate about serving others / real estate investing / etc)
• Pleasing (i.e. aim to please)
• Savvy (savvy investor, marketing savvy)
• Solution-focused
• Strategic thinker
• Thankful or Grateful (thankful for the opportunity to live in a community like this or incredibly grateful to have the opportunity to help you find your first home)
• Trust / Trustworthy
• Valuable skills
• Well-rounded

Spread the word. Share your bio online.

Once you’ve perfected your real estate bio, now you have to share it EVERYWHERE! Make sure you create an agent profile on sites like Zillow , Realtor.com, HomeSnap, Google My Business , and also share on your MLS, your brokerage website , and if you have one, your own real estate website.

If you really want to take things to the next level, creating a video version of your bio can pay off in spades. Not only will it make you seem more human (i.e. more relatable), potential home buyers and sellers are much more likely to reach out and want to work with you.

PIN THIS IMAGE TO SAVE AND SHARE THIS POSTS!

More Tips for New Real Estate Agents

20 Questions to Ask When Interviewing Real Estate Brokers

How to Be a Rockstar Solo Agent

Common Expenses for New Real Estate Agents

More Resources for New Realtors

Kerry Lucasse

Related articles.

20 Questions to Ask When Choosing a Real Estate Broker

Your First Month as a Real Estate Agent

• Search for:

Blog Categories

• Branding (10)
• Building Better Agents (1)
• eXp Realty (27)
• Get More Listings (11)
• Industry News (3)
• Lead Generation (14)
• New Agents (25)
• Blogging (6)
• Email Marketing (2)
• Podcast (1)
• Social Media (15)
• Video Marketing (6)
• Real Estate Advice (4)
• Team Building (5)
• Top Agents (13)

Recent Posts

Let's Work Together

I’ve helped hundreds of agents build successful businesses, generate more leads, and expand their teams into multiple states.

Receive exclusive monthly training emails

Building better agents, agent resources.

This website uses cookies to ensure you get the best experience on our website. View our Privacy Policy here .

7 Proven Tips To Craft Your Real Estate Agent Bio (Examples)

Wondering how to write an amazing real estate agent bio for your website? Your bio is one of the first things a potential client will read about you and can often be the deciding factor for whether or not they choose to work with you.

In this post, I’ll share 17 great examples from other real estate agents, as well as several writing tips so you can create your own successful real estate agent biography.

How to Create Your Own Real Estate Agent Bio

You don’t have to be an amazing writer to create a good bio. You can hire a professional to write your bio for you. This can help you save time while still ensuring a high-quality result. You can always find freelancers and real estate agent virtual assistants for hire on platforms like UpWork or Fiver.

Alternatively, you can find real estate bio templates online and simply fill in your information. These templates are tried-and-true methods of structuring your bio for the best possible result.

Before Writing Your Real Estate Agent Bio

If you do plan on writing your real estate agent biography from scratch, there are several tips you should follow to make sure you are crafting the best bio possible.

First, be sure to keep your Realtor bio on the shorter side, ideally no more than 300 words. The longer your bio, the higher the chance that potential customers won’t bother scrolling down to read all of it. For this reason, you’ll have to make sure you only include only the most relevant information and remove any fluff.

Choosing the Right Head Shot

In addition, you should use a professionally taken real estate headshot to go alongside your bio. The picture you end up using will communicate a lot about you. Whatever you want it to say will depend on who you’re targeting and how you want to appear to them.

For example, a more serious headshot where you are standing still with your arms crossed will make you appear more professional. Details like your posture and facial expression can demonstrate expertise and exude authority.

On the other hand, a more casual headshot can demonstrate how approachable you are. It can demonstrate your openness to communication and your helpfulness.

To stand out even more, instead of a typical headshot you can use a photo of you interacting with your community in some way. These types of photos can say a lot about your character and who you are as a person outside of being a real estate agent. Showing yourself engaged outdoors or with other people can help convince leads to work with you.

Choose Your Tone

Another consideration to make before writing your bio is whether you want to use first-person or third-person. There’s no rule that one is more effective than the other. Instead, the choice is up to you and what style you want. Take into account the tone you want to convey, and what your target audience will respond best to.

First-person will create a more casual, personal tone, as though you are speaking directly to the lead. On the other hand, third-person is more formal and professional. Third-person is more common, so first-person can often help you stand out and appear more confident.

Writing Your Real Estate Agent Bio

So, what should you include in your real estate agent bio? Your bio is the place where you are introducing yourself to the lead, not selling your services.

To this end, you’ll want to focus on you, your background, experience, what led you to work in real estate, and a few personal details, such as what you like to do outside of real estate.

Provide Value

Most importantly, the value you provide your leads should be front and center in your bio. Share the unique ways you can help fulfill your client’s needs. Try to convey what you can offer them that other real estate agents can’t.

Find ways to separate yourself from the competition. Instead of general statements like you “provide great customer service,” try to say something more specific, like you always listen to your clients and are committed to helping them achieve their dreams.

Your Background

Just as crucial as the value you provide is your background and professional experience in real estate. If you’ve had a long, successful career in real estate, be sure to mention how many years you’ve been in the industry. Clients will be more likely to hire you if you’re a veteran of the industry with years of real estate experience behind your business.

In addition, if you’ve earned any accolades, recognition, rewards, or have any sales statistics about your performance in the industry, be sure to include them in your bio to help you stand out from your competition.

Also, if you have any special designations or certifications, mention these as well. This will act as social proof that demonstrates your success. For example, if people see that you rank in the top 1% of agents in your brokerage, they’ll be more confident in their decision to work with you.

What to Include if You’re a New Agent

Don’t worry if you are a new real estate agent without much professional experience or recognition behind your name yet. You can still demonstrate social proof by bringing up your background prior to real estate and the journey that brought you into the industry.

You can mention your previous education and other careers you’ve had before real estate. Share what you’ve learned or gained from these experiences, especially any character traits you feel have benefited you as a real estate agent.

For example, if you’ve previously worked in a customer service position, you can say that it has taught you how to listen, work hard, and enjoy helping people meet their goals.

Another aspect that will help give you credibility to your leads is if you’re a native of your local market. Be sure to mention how long you’ve been in the area, and especially if you were born and raised there. This will give your leads confidence that you’ll be able to guide them around the neighborhoods and zip codes within your market.

Share Some Personal Details

Lastly, you’ll want to make sure you include some personal details to give the potential client a glimpse into your personal life and show who you are outside of real estate. Your real estate bio should help the lead find you more relatable and get a better sense of you as a person.

Share some of your hobbies and interests outside of real estate. You can also briefly mention your family because showing you’re a family-oriented person can often make you appear more relatable to potential leads.

Make sure you end your bio by including your social media and other relevant links so that your clients can learn more about you.

Real Estate Agent Bio Examples

17. brendan bartic, ceo of the bartic group, keller williams realty.

Bartic’s real estate agent bio is a good example of how to keep your bio short while still including all the most relevant points of information that your leads need to know about you. Because it’s written in first-person, the bio has a more personal feel and a strong tone. His headshot is professional, friendly, and inviting. First and foremost, Bartic’s professional bio highlights that he is a Colorado native, which proves his knowledge and connection to his local market.

In addition, he also includes relevant statistics about his ranking within his brokerage. Lastly, he describes his background prior to real estate and how he applies that to real estate. He also shares that outside of real estate, he likes to give back to his community in his spare time. This shows the lead that he is very actively involved in the local community.

16. Leslie Woods, Sereno Group, Palo Alto

Leslie Woods’ bio features a casual photo of her sitting at a cafe and looking off in the distance. The effect of this more casual headshot is to demonstrate that Woods is approachable and enjoys being out in her community.

Her bio starts by describing how Woods provides unique value to her clients through her listening and negotiating skills. Next, she describes being raised in the area and mentions all the things she loves about it, and also states that she is a current resident in the community. Her bio then goes into her background and successful career before real estate and her journey into the real estate industry. All these facets combine to make Woods’ appear as a knowledgable authority in her market.

15. Shane D. Inman, The Inman Company

While Shane Inman’s bio is on the longer side, not a single sentence is unnecessary fluff. As president of The Inman Company, Inman has a long background and many years of experience in the industry. The bio highlights Inman’s reputation with celebrity and A-list clients, which acts as social proof. It then goes into Inman’s two decades of experience with popular real estate-related brands, which serves as further social proof. He then goes briefly into his background and how he began his career, his previous education and finishes with how he likes to give back to his community. Touching on his different volunteer projects shows potential leads that he is heavily involved with the area.

14. Kenneth Brown, Signature Real Estate Group

Rather than starting with his real estate credentials, this bio of Kenneth Brown begins with his journey before real estate and what led him to join the industry. The bio then finishes with a first-person quote by Brown that demonstrates his commitment to his clients and passion for real estate. It also shows how he brings value to his clients by listing three of Brown’s best character traits for serving his customer’s needs. He also affirms his passion for real estate, which shows potential clients that he is customer service oriented.

13. Greg Noonan, Greg Noonan & Associates

Greg Noonan’s opens with a strong sales statistic, which is in bolded text to draw the lead’s eye directly to it. The layout of the page itself is unique, with multiple images, and his contact information and social media links are at the top of the page. The bio doesn’t really go into his background or education but instead focuses on his reputation, social proof, how he provides value to fulfill his client’s needs, and connection to his local market. The mention of referrals and repeat business shows any potential customer that Noonan is trustworthy.

12. Tracy Campion, Campion & Company

Campion’s Realtor bio begins with the sales statistics and accolades she’s achieved in her nearly two-decade career. Opening with this strong social proof will hook the lead and easily convince them to work with her. Her bio then shows how she provides value to her clients in unique ways: through her “ethics, experience, and expertise.” It then concludes by highlighting Campion’s connection and knowledge of the Boston market and her previous work experience in the industry before starting her own business.

11. Ellen Grubert, Compass Realty

Ellen Grubert’s real estate agent bio is short and to the point. It begins with her prior education and background and describes how those experiences gave her the skills needed to succeed in real estate. She mentions her three decades of experience in the industry along with her special designations before describing the unique ways she provides value. Lastly, she shows her connection to the market and finishes with what she does in her spare time and how she gives back to the community.

10. Landon Clements, Sam Real Group

Landon Clements’ Realtor bio opens with the extensive market she serves and her passion and interest in real estate. She then goes into how she provides value, mentions some social proof, and briefly describes her education and experience. The bio finishes with a personal detail about her family. This bio is short but still manages to convey Clements’ qualifications and skills in the industry.

9. Peter Kui, RE/MAX

Kui’s real estate agent bio focuses on his reputation and knowledge of his local market. It also touches on his commitment to providing quality service and value to his clients. It finishes by describing his previous background and education and ends with the activities he enjoys doing with his family in his spare time. Kui’s headshot is unique because the background is outdoors and features warm tones and colors. This can convey friendliness and openness better than a darker, plain color background. Paying attention to stylistic details like this can say just as much as what you write in your bio.

8. Aaron Kirkman, Aaron Kirkman Group

Aaron Kirkman’s professional bio focuses on various forms of social proof. It’s a longer bio, but every sentence works to demonstrate his reputation, highlight his experience, and prove his success. It opens with strong social proof and an impressive sales statistic. The mention of the Wall Street Journal and his A-list and luxury clientele add to his reputation. The bio ends by mentioning Kirkman is the media’s go-to contact for real estate information. This demonstrates to his leads that he is a knowledgeable authority in the industry.

7. Keith Darby at Rise Realty

Darby’s bio starts by listing his memberships, qualifications, and accolades. It then describes his 16 years in the industry that have made him a successful agent. The bio then goes into social proof before highlighting Darby’s area of expertise, experience, background, and education. It also mentions his active volunteer work with several different organizations. This shows leads that he enjoys engaging and giving back to his community. It ends with a fun personal detail that helps to show his leads that he is a real person outside of being just a real estate agent.

6. Rene Rodriguez, Cabot&Company

Rodriguez’s bio features his contact information prominently at the top. It opens with social proof that demonstrates his reputation and connection to his market and local clients. It also defines the specific neighborhoods he works in. The bio then shares a couple more specific sales statistics to impress a potential client. It concludes by bringing up the unique value he provides to his clients. He provides this value through his hard work, useful advice, and adapting to the latest technology.

5. The Bomze Team, Compass, NYC

This team bio highlights the success of both of its members. First, the left-hand column contains links to all the press the Bomze team has received, so that leads can directly view the social proof for themselves. The bio itself opens with the value the team provides to its clients. It then goes into both agents’ connections to the local area and knowledge of the city. The bio then focuses on each team member by mentioning their experience and how each of them brings value to the team.

4. Jennifer GrandJean, Grand Group Realty LLC

Grandjean’s bio manages to communicate everything her leads need to know. It opens with the positive character traits that led to her success in real estate, as well as how she provides value to her clients. It then establishes her as a native of the area before going into her background and education and how she uses her previous experiences to succeed in real estate. The bio concludes with a personal touch by mentioning what she does for fun and how she likes to get involved in her local community.

3. Anthony West, John Moffitt and Associates

Anthony West’s bio stands out due to the direct real estate quotes that testify to his character and how he provides value to his clients. These quotes highlight that West appreciates hard work and striving to make his clients happy. The shift between third and first-person creates a unique tone and draws the lead’s attention to the stronger first-person statements. In addition, mentioning that he is a 20 year native of his market adds credibility and reputation to his career. The official Realtor designation also accomplishes this. West’s real estate bio ends with his previous education and other experience.

2. Shannon McNulty, Coldwell Banker Realty

Shannon McNulty’s real estate agent bio is straight and to the point. At the same time, it still manages to demonstrate and qualify her experiences. It also shares more about her as a person. Her background in the army and former education experience is immediately tied into the character traits that make her successful as a Realtor . In addition, she highlights her own experience of needing to move frequently. This helps her relate to her leads and their desires for choosing a new home.

1. Missy Stagers, M. Stagers Realty Partners

This professional bio begins with Stager’s background and history prior to real estate. It then goes into rankings and recognition that she and her brokerage have achieved in their local market. It then goes into how Stagers likes to give back to her community and concludes on a personal note that helps a prospective client relate to her. Mentioning her family, pets, and what she enjoys doing in her free time helps people to get to know her as a person.

Final Thoughts on Real Estate Agent Bio

Use these 17 real estate agent bios to inspire your own. At the end of the day, there’s no exact formula for the perfect bio. Instead, a captivating real estate agent biography will depend on who your target market is. It’s up to you to decide the best way to engage them. Don’t be afraid to make it personal. Demonstrate to your client that there’s more to you besides being a real estate agent.

Ready to get writing? What will you include in your bio? Let me know in the comments below!

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

Similar Posts

9 Captivating Real Estate Facebook Cover Photo Ideas For 2023

One of the first things you’ll need to learn about creating a Facebook presence is managing your real estate Facebook cover photos. The cover photo is the photo that appears at the top of the Facebook page. A Facebook cover is the first experience most visitors will have with your brand — and will control…

How I’d Spend $5,000 Starting Out As A New Real Estate Agent

Starting out as a real estate agent can be an exciting, but also intimidating experience. With so many different factors to consider, it can be difficult to know where to focus your efforts and how to best allocate your resources. If you have a budget of $5,000 to work with, here are some ideas for…

How To Become A Luxury Real Estate Agent In 2023 (Step-By-Step)

In the highly competitive world of real estate, breaking into the luxury market is often considered the apex of the profession. The allure of high-end properties and the prospect of significant commission returns can be a tantalizing proposition. But many real estate professionals find themselves asking, “How do I become a luxury real estate agent?”…

8 Practical Time Management Tips For Realtors In 2023

Everyone, across every industry, occasionally struggles with productivity. Often, it can seem like there just aren’t enough working hours in the day. But in the real estate business, productivity is even more important. Your income is directly related to how productive you are. Today, we’re going to take a look at how a successful real…

Why Real Estate Agents Fail: Top 9 Reasons To Watch Out For In 2023

The real estate industry can be a rewarding profession, offering numerous opportunities for growth and success. However, despite the potential for lucrative careers, many real estate agents don’t make it past their first few years in the business. As a real estate agent, understanding the reasons behind this high failure rate can help you avoid…

How Does The YouTube Algorithm Work In 2023?

It’s no secret that the YouTube algorithm is constantly changing. In order to keep up, you need to be aware of what changes are being made and how they’re affecting your viewers. In this blog post, we’ll discuss some of the most important aspects of the YouTube algorithm in 2022 and how you can make…

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

The Importance of Excellent Real Estate Agent Bios + 9 Examples

• Tweet Share Share

Last updated on April 2, 2024

Featured Resource: Free Agent Bio Templates

Ready to learn how to write a killer real estate agent bio?

You’re lucky because we are going over the steps from start to finish.

A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment.

Write with energy and creativity!

Why Should You Perfect Your Real Estate Agent Bio?

Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust.

They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes.

Without that – without  trust – the prospect will never work with you.

And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients.

Your real estate agent bio is where website visitors go to decide if they will work with you.

Seem like a tall order?

Well, it is.

But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps.

Here are those steps – each with pertinent examples to illustrate my point.

5 Free Agent Bio Templates

• Phone This field is for validation purposes and should be left unchanged.

How to Write a Winning Real Estate Agent Bio with Examples

Step #1: understand your market.

This might upset you…

But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks.

The problem is that every market is different.  Your  market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with  your  market, not someone else’s.

And who knows your market better than, well, you?

To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer:

“For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan.

These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times.

She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.”

Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those   interested in high-ticket coastal homes.

So how do you write an amazing bio?

Don’t be a generalist.

Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods.

( Image Source )

“Representing Mid-Peninsula homeowners and future homeowners, Leslie is committed to listening to her clients’ needs and utilizing her keen negotiating skills to ensure a successful transaction.

Raised on the Peninsula, Leslie understands the numerous intangible benefits of living in Silicon Valley, with its unmatched weather, culture, and diversity. Leslie graduated from Cal Poly San Luis Obispo with a Bachelor of Science degree in Food Science and Nutrition and subsequently returned to the Bay Area to excel in pharmaceutical sales with Wyeth Laboratories for over ten years. She joined the Real Estate profession as her three children approached their middle school and high school years.

In the past eight years, Leslie has become an esteemed realtor, highly regarded by her clients and professionals in the field. A current Menlo Park resident, she is well-connected and actively involved in the community. Her contacts and life-long residency leverage her enthusiasm and expertise, enhancing her client dedication.

Leslie showcases her homes on her website and utilizes a team of professional service providers to assist with her clients’ buying and selling needs, including stagers, painters, designers, handymen, and inspectors. She is communicative, thorough, and detail-oriented — and she’ll be alongside you every step of the way.”

Speaking to the middle- to high-class homebuyers, Leslie puts herself in the marketing pit of “representing Mid-Peninsula.” Not a wrong move since that is the exact market she operates in.

The point is, that you want to speak directly to your market. Here’s a list of questions to get you thinking about who  your  market is (Hint: it’s not necessarily the same as other real estate agents in your area):

• Do you serve first-time homebuyers or people who’ve bought several homes before?
• Do you prefer working with buyers or sellers?
• What price point do you want to target?
• What market area do you want to focus on selling homes in?
• Is your market primarily liberal or conservative ?
• How old are the people in your market , generally speaking?
• Do you serve males or females or both?

You don’t necessarily have to answer all these questions about your market, but the better you understand the people you’re serving, the more your new real estate agent bio will resonate with them.

This leads us to step 2…

Step #2: Make a list of your market’s primary objections

One of the best ways to get your new real estate agent bio converting website visitors (or at least getting them to call you on the phone) is to make sure your bio addresses all the big objections they have swimming around in their heads.

What are they worried about with buying or selling a home? What concerns do they have about choosing a real estate agent? What might they be worried about when considering working with you?

The answer to those questions should be addressed in your bio.

Ease their fears and explain why you’re the perfect person to help them through their specific challenges.

(Again, you can only answer the above questions if you understand your market well)

For instance, many buyers and sellers have one objection: how well you – the real estate agent – know the area. How familiar are you with the market, and are you  the best expert for their needs?

Here’s how Elizabeth Putnam addresses that objection in her bio …

“As an Asheville native, I witnessed its great transformation – from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel. My intimate knowledge of this region, and my experiences of having lived here all of my life, give me enthusiasm and a desire to make my home, your home. Truly, I love Western North Carolina and I love my job!”

Another common objection from home buyers and sellers is regarding how much  experience  the real estate agent has or doesn’t have.

Consider how Cyndie Gawain addresses this objection in her bio:

“Cyndie Gawain is a dream catcher. She helps new friends catch their dreams of buying and selling a wonderful home. A resident of Dallas for more than 30 years, she has lived and worked in many areas in Dallas-Fort Worth. Her business is based on more than 80 percent of referrals from satisfied clients. Most important to Gawain is providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business. Gawain has sold homes in all price ranges from starter homes and high-dollar estate properties to uptown condominiums, ranch properties, and investment properties. Clients appreciate her flexibility, low-pressure sales, patience, ability to listen and hear what a client wants, negotiation and analytic skills, and her ability to accurately price and market a home.”

While many of the objections from different real estate markets overlap, your market’s buyers and sellers might have concerns unique to your area.

Whatever the case, list all the significant objections your market will have. Use the 80% rule. If 80% of your market has the objection, then diffuse it in your bio.

Step #3: Make a list of your market’s primary desires

So how do new real estate agents get leads?

They paint the picture that their audience is picturing.

Every home buyer and seller has an image of what they want their agent experience to be like.

They likely want it to be a smooth experience, one where the agent negotiates vigorously on their behalf and one where they walk away with more money in their pocket (or the keys to their dream home without breaking the bank).

It’s not enough to understand your market’s fears. You also need to understand your market’s deepest desires.

Answer this question:  What does your market hope to get from working with a real estate agent? 

What are the most important things to them?

Once you answer that question, you can make your bio resonate with your market by stroking their desires within the copy.

Consider, for instance, how Greg Noonan paints a picture for his market of what it’s like to work for him:

“ #1 Top-Selling Agent of La Jolla Homes Overall -and #1 La Jolla Listing Agent* Greg Noonan gives you the best chance to succeed in this complicated market with sub-communities varying widely in value.

As Coastal San Diego’s “Go-To” agent and the consistent leader with a reputation for tenaciously protecting his clients’ interests, Greg is dedicated to serving you with savvy client-focused negotiations and state-of-the-art marketing strategies joining uncompromising integrity as the hallmarks of his service.

Greg is exceptionally well-respected in La Jolla, not only for his unparalleled professional track record and high ethical standards but for being an honest, hard-working family man who does absolutely everything in his power to ensure his clients’ success and satisfaction.

Thanks to his loyal clientele, personal referrals, and repeat business form the foundation of Greg’s career. To ensure efficient, complete service for you including cutting edge technology and genuinely caring performance, Greg’s associates have been carefully selected from the very finest agents in the business to form a close-knit “family” offering seamless assistance to you for every aspect of your home purchase or sale.

Please call Greg anytime without obligation. He is ready to go to work for you today!”

Write down everything your market wants from experience with their chosen real estate agent. Again, use the 80% rule. If 80% of your market desires it, then mention it in your bio as something you provide.

Get 5 Free Agent Bio Templates Now

• Email This field is for validation purposes and should be left unchanged.

Step #4: Use a bio photo that resonates with your market

Your bio photo says a lot about who you are and what service you provide.

Let me show you an example.

Look at this bio photo from Shane Inman…

And now look at these bio photos(s) from Landon Clements (yes, she’s a real estate agent, and this is from her “About” page, right above her bio).

The first picture communicates professionalism, expertise, and seriousness. The second is fun, inspiring, and at least a little dreamy.

Here’s the thing, though: both of these are perfectly fine.

There’s no cookie-cutter way to take a perfect real estate agent photo.

It’s all about what your market wants and expects.

For instance, if you’re serving first-time homebuyers, you probably want to use a friendly and approachable bio picture. But a more professional vibe might be better if you’re serving multi-millionaires.

Once you know your market and who you’re serving, you can take the perfect bio photo for  your  market. Should it be friendly? Should it be serious? Should it be professional? Should it be flippant?

That’s a question only your market can answer.

What does your market want?

Step #5: Write a bio description that resonates with your market

Now that you understand your market – from steps 1-3 – you can write a bio that resonates with that market’s desires and addresses that market’s objections.

We’ve already touched on this a few times within the article, so rather than beat a dead horse, I’ll show you a few more examples of real estate agent bios that do a wonderful job of keeping their market in mind:

“Aaron Kirman, President of the International Estates Division of Pacific Union International is one of the leading real estate agents in the USA and has repeatedly been named Top Agent in Los Angeles. With over $4.5 Billion in sales, Kirman represents the finest estates across the globe and was ranked #5 in the U.S by the Wall Street Journal. He has an extensive client base featuring those who seek the luxury lifestyle including heads of industry, celebrities, royalty, major lending institutions, and foreign investors.

As a prominent figure in the luxury real estate market, Aaron has received International acclaim for record-setting sales across Los Angeles. Aaron has crafted his career from representing the most prominent Architectural and Luxury Estate communities across the globe as well as representing the most exclusive residences owned by some of the world’s most rich and famous…”

Here is a fantastic bio addressing her market (albeit a very different market than Aaron’s); here’s part of Shemeika Fox’s bio…

“Shemeika Fox: Realtor/Owner Exceptional Service… All of the Time!

With a fresh and unique approach to real estate, Shemeika is incorporating 21st-century digital marketing strategies, used by fortune 500 companies, to enhance the real estate experience for her buyers and sellers alike. She’s a social media marketing guru, constantly showing up where buyers and sellers are, educating them with her amazing video content. “The market is forever changing and I want to make sure that I am ahead of the change, always evolving, using cutting edge techniques, and constantly being a student of my craft.”

Shemeika works with sellers, buyers, and investors and is known for her quality service and stellar reputation, ensuring great experiences for every client she represents. For sellers, Shemeika spends thousands of marketing dollars to showcase her clients’ homes properly. “I don’t just put your home on the MLS and hope that it sells…I can create the sale through my own digital marketing!” With professional photographers, stagers, videographers, virtual tours, single property websites, and intricate advertising techniques, Shemeika prides herself at getting her sellers multiple offers at top dollar, usually resulting in less time on the market than her competition. Her social media presence reaches tens of thousands of Santa Cruz County locals and beyond every single week.

As for buyers, being a CMNE (Certified Master Negotiating Expert) plays a huge role in how Shemeika Fox goes to bat for her buyers. She writes her contracts with the expectation of getting the absolute best price with the best terms. She educates her buyers, helping them through every phase of the transaction, making sure that they have the proper budget, adequate financing, understanding each aspect of the payment and loan, and how to look for the best property to suit their needs. With earning her clients’ trust and respect, Shemeika continuously builds her real estate career on referrals and repeat business. “It’s about finding a REALTOR you trust to manage and/or secure your largest asset.”

Step #6: Get feedback from people within your market

Wondering if your bio is as good as it could be?

Well, the only people who’ll have the answer to that question are your market. So get out there and ask some of them (ideally, people you trust will be honest with you) what they think.

Does it resonate with them? What objections might they still have after reading it? What would keep them from calling you after reading it? Was it inspiring enough? Did it speak to their desires and the things they would want to get from working with a real estate agent?

Don’t spend forever on this step, though. Get your bio as well as possible, set a deadline, and hit the publish button.

One thing is for sure: your bio won’t do any good sitting in a Windows Doc somewhere.

FREE Real Estate Bio Template

Hi, I’m [name], and I work with [your target audience] in [markets you serve] who [what your target audience typically wants or needs]. I’ve been a Real Estate Agent for [number] years and have helped over [number] families to date. One of the best compliments I’ve ever received from a client was: [“amazing testimonial goes here”]. I love helping members of my community to [describe the results that you’ve helped clients get]. It’s what makes me jump out of bed each morning! If you’re looking for a Real Estate Agent who [describes what your target audience typically seeks], then I’d love to work with you! I’ve [list 2-3 of your most impressive credentials]. When I’m not helping people, I can be found [list 2-3 hobbies or passions such as volunteer work]. If you’d like to learn more about how we can work together, please call or text me anytime! . It would be an honor to work with you!

What your real estate agent bio says, how it says it, and who it’s crafted to speak to are all very important.

This is why getting it right the first time is so important.

How do you do it?

By knowing your market and by speaking directly to them.

You can use the above steps to write a real estate agent bio that resonates with your specific market – addresses their specific objections, and speaks to their specific desires.

Once you do, your ideal market won’t have any choice but to work with you… because you’re the perfect fit. For more resources and real estate marketing materials , click on the link!

2 responses to “ The Importance of Excellent Real Estate Agent Bios + 9 Examples ”

I thought it was interesting how you said that a real estate agent should choose a bio photo that resonates with their market. My wife and I have been wanting to sell our house and buy a new one. It would be great if we could get the help of a professional real estate agent.

I do agree that good real estate should be known for how smooth transactions happen between them and a client. For this to happen, an agent must deeply get to know the most specific detail of what the market wants to achieve in purchasing a property. If I work in this industry, I would understand how these skills require experience as well as the right resources. It would be nice to have a platform that fosters these necessary resources for aspirants to succeed in this industry.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Sum of 5 + 10 *

12 Steps to Write the Perfect Real Estate Bio: Tips & Templates

As a real estate agent, your bio is one of the most important elements of your personal branding strategy. A well-crafted real estate agent bio can help you stand out from the competition, showcase your unique selling proposition, and build trust and credibility with potential clients. In this article, we’ll share detailed tips, templates, and examples to help you write the best real estate bio possible.

Table of Contents

What is a real estate agent bio.

• Highlight Your Expertise and Areas of Specialization
• Showcase Your Knowledge of the Local Market and Community
• Communicate the Value You Bring to Your Clients
• Share Your Past Sales Statistics and Achievements
• Feature Any Accolades or Awards
• Craft a Memorable Catchphrase, Motto, or Vision Statement
• Discuss Your Team and Their Expertise
• Include Personal Information or a Compelling Story
• Share Customer Testimonials, Reviews and Press Mentions
• Provide Contact Information and Links to Your Social Media Accounts
• Strong Call to Action
• Tailor your bio to the specific platforms

Tips for Crafting an Effective Real Estate Biography

Template for a new real estate agent bio, template for bio of an experienced real estate agent, template for a personalized bio of a real estate agent.

A real estate agent bio is a written summary of a real estate agent's professional background, skills, and experience. It is an essential marketing tool that allows potential clients to learn more about an agent and determine if they are the right fit to help them buy or sell a property. A well-written bio can help establish credibility, build trust, and showcase an agent's unique selling proposition. It should be concise and informative, highlighting an agent's expertise in the industry, areas of specialization, and accomplishments. It should also convey an agent's personality and approachability, as these factors can play a significant role in building relationships with clients. Ultimately, a great real estate bio can help agents stand out from the competition and attract new clients.

How to Write an Impressive Real Estate Bio?

1. highlight your expertise and areas of specialization in the real estate industry.

Emphasizing your experience is an essential element when writing a real estate agent bio. Potential clients want to know that they are working with an experienced professional who has a proven track record of success in the industry.

Start by highlighting the number of years you have been working in the real estate industry. This can help establish credibility and convey your level of expertise.

In addition to your overall experience, be sure to highlight any areas of specialization . This can include a focus on a particular geographic area or a specific type of property, such as luxury homes or commercial properties. By emphasizing your experience and areas of specialization, you can help potential clients feel confident in your ability to meet their specific needs and goals.

2. Showcase Your Knowledge of the Local Market and Community

Showing your local expertise is another crucial aspect to consider when writing a real estate bio. Clients want to work with an agent who has a deep understanding of the local real estate market and can provide insights and guidance based on that knowledge.

Start by highlighting your familiarity with the local area. This can include mentioning how long you have lived in the area or how many transactions you have completed in the neighborhood. You can also share any unique insights you have about the local market, such as current trends or upcoming developments.

In addition to your local knowledge, be sure to mention any community involvement you have. This can include volunteer work or membership in local organizations . By showcasing your involvement in the community, you can help potential clients see you as a trusted advisor and an integral part of the local real estate landscape.

3. Communicate the Value You Bring to Your Clients Through Your Services and Approach

Emphasizing the value you provide to clients is a critical aspect of writing a compelling real estate agent biography. Clients want to know that they will receive exceptional service and support throughout the buying or selling process.

Start by highlighting your approach to client service . This can include mentioning your availability and responsiveness to client needs . You can also mention any unique services or resources you offer, such as access to industry experts or specialized marketing strategies.

By emphasizing the value you provide to clients, you can help potential clients feel confident in their decision to work with you and set yourself apart from the competition.

4. Share Your Past Sales Statistics and Achievements

Providing past sales statistics is another effective way to demonstrate your expertise and showcase your success as a real estate agent. By highlighting your sales history, you can provide potential clients with a clear understanding of your track record and your ability to deliver results.

Start by sharing your total sales volume and the number of transactions you have completed. This can help establish credibility and convey your level of experience. You can also mention any notable sales or achievements, such as selling a high-end property or closing a particularly challenging deal.

In addition to sharing your sales statistics, be sure to provide context around those numbers. This can include discussing the types of properties you have sold or the geographic areas you have worked in. By providing this additional context, you can help potential clients understand the breadth and depth of your experience as a real estate agent.

5. Feature Any Accolades or Awards

Including any awards you have won is another effective way to establish credibility and differentiate yourself from other real estate professionals. Awards can help demonstrate your expertise, professionalism, and commitment to excellence.

Start by mentioning any awards or recognition you have received from industry organizations or publications. This can include awards for sales volume, customer service, or overall excellence in the industry. You can also mention any professional designations you hold, such as Certified Residential Specialist (CRS) or Accredited Buyer's Representative (ABR).

In addition to sharing your awards, be sure to provide context around them. This can include discussing the criteria for the award or the specific accomplishments that led to your recognition. By sharing this additional information, you can help potential clients understand why the award is meaningful and why it sets you apart from others.

Let our AI-driven real estate agent bio writer craft your perfect bio in minutes!

6. Craft a Memorable Catchphrase, Motto, or Vision Statement That Reflects Your Brand

Including a memorable catchphrase, motto, or vision statement can help make your real estate agent bio more memorable and help you stand out from the competition. Your catchphrase or motto should be short and catchy , and it should reflect your values and approach to real estate.

Start by brainstorming some phrases or statements that reflect your brand and the unique value you provide to clients. This could include a focus on personalized service, a commitment to excellence, or a passion for helping clients achieve their real estate goals.

Once you have a few ideas, test them out on colleagues, friends, or family members to see which one resonates the most. You can also consider incorporating your catchphrase or motto into your marketing materials, such as your website or business cards.

Remember, your catchphrase or motto should be authentic and reflect your personality and approach to real estate . By including a memorable catchphrase, motto, or vision statement, you can help potential clients remember you and establish a strong personal brand.

7. Discuss Your Team and Their Expertise

If you work as part of a team, it's important to highlight your team's strengths and accomplishments in your real estate bio . This can help demonstrate your collective expertise and make it clear to potential clients that they will have access to a wide range of skills and resources if they choose to work with you.

Start by introducing your team and providing some context around your collective experience and accomplishments . This can include highlighting any specializations or areas of expertise that different team members bring to the table, such as experience with luxury properties or a deep understanding of a specific neighborhood or market.

You can also share some information about your team's approach to real estate and how you work together to ensure your clients receive the highest level of service and support. This can include discussing how you communicate with each other and with clients, how you handle complex transactions, and how you stay up-to-date on market trends and industry best practices.

Remember, your team is an important part of your real estate brand, and highlighting their strengths and accomplishments can help set you apart from other agents and demonstrate your commitment to providing top-quality service to your clients.

8. Include Personal Information or a Compelling Story to Connect With Your Audience

Telling a story or including personal information in your biography can help humanize you and make you more relatable to potential clients. It can also help you stand out from other agents and make a memorable impression.

When including personal information, it's important to strike a balance between sharing enough to be interesting and relatable, without oversharing or making yourself vulnerable. You can start by sharing some information about your background, such as where you grew up, how you got into real estate, or what motivates you to help clients achieve their goals.

You can also share some personal interests or hobbies that make you unique and help potential clients connect with you on a more personal level. For example, if you enjoy cooking or travel, you can include this information in your bio and use it to demonstrate your passion and creativity.

Remember, while it's important to include personal information in your biography, it's equally important to keep it professional and relevant to your brand as a real estate agent. By sharing a personal story or information about yourself, you can help potential clients feel more comfortable and confident in choosing you as their agent.

9. Share Customer Testimonials, Reviews and Press Mentions to Build Credibility

Including customer testimonials, reviews, and press mentions in your real estate bio can help build credibility and trust with potential clients. These types of social proof can provide objective evidence of your skills, expertise, and track record of success, which can be especially valuable if you're a new agent or working in a competitive market.

Start by gathering testimonials from past clients , which can be done through surveys, feedback forms, or simply by reaching out and asking for their feedback. Look for testimonials that highlight specific examples of how you helped clients achieve their goals, such as selling their home quickly or finding the perfect property to fit their needs.

You can also include reviews from popular real estate websites like Zillow, Redfin, or Realtor.com . These reviews can help potential clients see how you stack up against other agents in your area and provide a valuable source of social proof.

Finally, consider including any press mentions you've received. This can help demonstrate your expertise and recognition in the industry, and make you more appealing to potential clients who are looking for an agent with a proven track record of success.

Remember, the key to including customer testimonials, reviews, and press mentions in your real estate bio is to use them strategically and highlight the most compelling and relevant examples of your skills and expertise. By doing so, you can help build trust and credibility with potential clients and set yourself apart from other agents in your market.

10. Provide Clear Contact Information and Links to Your Social Media Accounts

It's important to include your contact information and social media profiles so that potential clients can easily reach out to you and connect with you on social media. Be sure to include your phone number, email address, and website (if applicable) so that clients can contact you directly.

In addition, it's important to include links to your social media profiles, such as Facebook, Twitter, and LinkedIn . These profiles can help potential clients get to know you better and provide a way to stay in touch with you in the future.

When including social media profiles, be sure to keep them professional and up-to-date. This means keeping your profile information accurate and adding new content regularly, such as new listings, industry news, or helpful tips for home buyers and sellers.

Overall, including your contact information and social media profiles in your real estate agent bio can help you build your online presence, connect with potential clients, and ultimately grow your business.

11. Encourage Potential Clients to Take Action With a Strong Call to Action

Having a clear call to action is an essential element of any real estate bio. It's important to tell potential clients what they should do next if they're interested in working with you.

Your call to action should be clear and concise . It can be something as simple as "contact me to schedule a consultation" or "visit my website to learn more about my services." Make sure that your call to action is prominently displayed and easy to find within your bio.

Additionally, consider including a sense of urgency in your call to action. For example, you could offer a limited-time discount or promotion for clients who schedule a consultation within a certain time frame.

By including a clear call to action, you're making it easy for potential clients to take the next step in working with you. Whether it's scheduling a consultation, visiting your website, or contacting you directly, a clear call to action can help drive more leads and ultimately help you grow your business.

12. Tailor your bio to the specific platforms you're using

When crafting your bio, it's important to tailor it to the platform where it will be displayed. For example, a bio on a professional networking site like LinkedIn may require a more formal tone, while a bio on social media may require a more conversational tone.

Additionally, consider the audience that will be reading your bio on each platform. For example, if you're creating a bio for a real estate brokerage website, you may want to focus more on your experience and past sales statistics, while a bio on Instagram may require more visual elements such as photos or videos.

It's also important to consider the length of your bio on each platform. On some platforms, such as Twitter, you may be limited to a certain number of characters, while other platforms, such as your personal website, may allow for a longer, more detailed bio.

By tailoring your agent bio to each platform, you can ensure that it resonates with your target audience and effectively communicates your unique value proposition. This can ultimately help you build your brand, generate more leads, and grow your business.

Check out - 7 Best Social Media Networking Sites For Real Estate

• Use an appropriate and professional headshot for your profile picture: Your headshot is the first thing your readers will see, so choose a professional and approachable photo that represents you and your brand. Avoid using overly filtered or outdated photos, and make sure the photo matches the tone of your bio. Check out our Guide To Take The Best Real Estate Agent Headshot! ‍
• Establish the right tone for your bio, whether it's professional or more conversational: Your tone should reflect your personality and brand, but also be appropriate for your audience and platform. For example, a bio for LinkedIn should be more professional and formal, while a bio for Instagram can be more creative and informal. ‍
• Grab your audience's attention with an engaging first sentence: The first sentence of your bio is crucial for grabbing your reader's attention. Use a hook or a memorable statement to engage your audience and encourage them to read on. ‍
• Keep your bio concise and to the point: People have short attention spans, so keep your bio concise and to the point. Focus on the most important information and cut out any unnecessary details. ‍
• Make your bio easy to read by using formatting and bullet points: Use short paragraphs, bullet points, and headers to break up the text and make your bio easy to read. Consider using bold or italicized text to highlight key points. ‍
• Avoid industry buzzwords: Avoid using cliché terms that don't add any value to your bio. Instead, use language that speaks to your reader's emotions and values. For example, instead of saying "I'm a top-performing real estate agent," say "I'm passionate about helping my clients find their dream home."

By following these tips, you can keep your readers interested and engaged with your real estate agent bio.

Still feeling stuck? Experience the convenience of our AI-powered writer and create an impressive real estate bio effortlessly!

Click here to get started

Real Estate Agent Bio Templates

Hi, my name is [Name] and I'm excited to be a part of the real estate community here in [location]. As a new agent, I'm dedicated to helping my clients achieve their real estate goals.

My motto is [motto] and I strive to embody this in all of my interactions with clients. I'm always learning and growing in my field and have completed [courses taken] to ensure that I'm up-to-date with the latest industry practices.

I understand that buying or selling a home can be a stressful experience, but I'm here to guide you through the process with ease and professionalism. Let me help you find your dream home or get the best value for your property. Contact me today to start your real estate journey!

Hi, I'm [Name], a seasoned real estate agent with [experience] years of experience serving clients in the [location] area. As a local expert, I know the ins and outs of the market, and I specialize in helping clients buy and sell properties in this region.

My focus is always on providing top-notch service to my clients, and my track record speaks for itself. Over the years, I have helped [number of clients] clients achieve their real estate goals, and I have been recognized for my work with multiple awards, including [awards].

When you work with me, you can expect personalized attention, honest advice, and expert guidance throughout every step of the process. Whether you're buying your first home or selling a property you've owned for years, I have the knowledge, skills, and experience to help you succeed.

Let's connect and start working together to make your real estate dreams a reality.

Hi there, I'm [name], a [location]-based real estate agent with a passion for [specialization]. What sets me apart from other agents is my ability to connect with clients on a personal level. I understand that buying or selling a home can be a stressful and emotional process, and I strive to make it as smooth and enjoyable as possible.

In fact, one of my favorite memories as an agent was when [personal/funny story]. It's moments like these that make me truly grateful for the work I do.

When I'm not busy helping my clients with their real estate needs, you can find me indulging in my [hobbies]. They keep me grounded and help me maintain a fresh perspective.

Whether you're looking for your dream home or need help selling your current one, I'm here to guide you every step of the way. So why not give me a call and let's get started on this journey together!

Note - Remember, these templates are just a starting point, and it's important to customize them to make them your own. Use these templates as inspiration and tailor them to fit your personality, style, and unique selling proposition.

Social Media Bio Examples And Templates

You are a hardworking, witty, ambitious real estate agent and there’s so much about you to tell. Now, your task is to summarize all of your best traits to fit 160 characters. This is a social media bio in a nutshell. Your bio creates the virtual world’s first impression of you. It can make or break your follower base - and eventually clients, as Americans spend most of their internet time on social media. 

According to the New York Times, perfecting your bio is an art form. We have enclosed social media bio examples and templates to give you a thorough understanding of the topic.

An Instagram bio is a 150 character description under your username on your real estate Instagram profile. It is like your brand’s identity card. The Instagram bio is the place to tell people about yourself, your brand, and what you do. Use the limited space to answer basic questions like who, what, and why. A strong Instagram bio can persuade users to take action by clicking your link, following you, or even visiting your physical shop.

Alexandra Gater’s Instagram bio is the perfect social media bio example. It is concise, to the point, and gives a quick overview of her niche- interior design for small apartments. It includes a link to her youtube channel so that prospective followers can take a quick look at what she does.

Template of Instagram bio for real estate agents:

🏠Helping (target clients) buy andsell homes in (region/city).

🌟 (Insert achievement-number of clients/ years of experience, awards)

📧 (email)💻(Insert a link to website)

Learn More - Instagram For Real Estate: A Complete Guide

When people on Facebook want to find out more about a real estate agent, they go to your Facebook About page. Therefore, it is crucial to fill your About section with helpful information. A meticulous About page can answer many of your page visitors’ questions, thereby saving you time and energy. 

The About page has 3 sections. Fill out the Business Info area with core details such as mission. The Contact Info section should include your business website, phone number, and email address. Finally, furnish the More Info section with your company overview. 

Apartment Therapy’s Facebook About section covers their date of start, mission, contact information, and a sweet note about what they do. 

Template of Facebook bio for real estate agents:

(Slogan)(Company name) helps our customers (insert 3 things you do- find homes, sell homes, etc.) ‍

Ignoring your Twitter bio can result in the loss of a golden opportunity to be discovered through search engines. It is the best place to divulge your title, real estate accomplishments, hobbies and give a sneak peek into your personality. Getting your message across in 160 characters with a tinge of humor will provide you with visibility in and outside Twitter. 

Cole Nowicki’s Twitter bio starts on a humorous note showing his funny side. He later states his professional titles concisely thereby creating a great social media bio example. ‍

Template of Twitter bio for real estate agent:

(Witty commentary about yourself). (Professional titles), (famous clients you have worked for), (achievements). (Email address). ‍

‍ When someone googles your name, most of the time your LinkedIn profile is the one that pops up first. Therefore, maintaining an updated and professional profile on the platform is vital for the career growth of real estate agents. The Summary section on LinkedIn gives you unrestricted freedom to elaborate on your skills, talents, professional experience, and anything else you want to add.

Karen Abbate numbers her career highlights to make it reader-friendly. The anecdote makes her summary interesting to read, and the revelation of her husband’s illness shows her human and vulnerable side.

LinkedIn Summary template for real estate agents :

(Name) has worked in the real estate industry for (number of years). Their career started in (insert story of how it started). Since then, (name) has (accomplishments) and (achievements). (Name) is a member of (real estate association name). (Name)’s mission is to (insert your career mission and goals). ‍

‍ Pinterest is a highly visual medium; hence, so this social media bio must be brief enough to be absorbed by viewers in seconds. You also need to introduce yourself and convince people to either follow you or repin your content in a short period. Using the right keywords on Pinterest bio is vital because they show up on search results. Hence, use Pinterest’s keyword research tool and carefully choose the words you put on your bio.

KJ and Co’s Pinterest bio is brief and uses the right keywords like wedding, GTA, Halton, Niagra, and more to be SEO optimized. ‍

Pinterest bio template for real estate agents:

(Your name) is a real estate agent. Follow me to (insert what you offer to followers- home ideas, luxury listings, etc.) and keep updated on my posts.

With these social media bio templates, you are not far away from being a real estate social media pro. Remember, your bio can make or break your real estate brand, so brainstorm and come up with interesting ones.

Unlock your true potential as a real estate agent with a compelling bio! Discover the power of our AI bio writer.

Try for free

So, there you have it! With these tips and templates, you're well on your way to creating a killer real estate agent bio that will help you stand out from the crowd. Remember to inject your personality and be authentic in your writing, and don't be afraid to get a little creative. After all, the real estate industry is all about making connections and building relationships, so let your bio be a reflection of who you are and what you can offer to your clients. Happy writing!

A Little About Styldod

Styldod is a design tech company that aims to simplify real estate marketing and help agents present homes in their most favorable light online by reimagining and automating the listing photography process. Having begun as a virtual staging company, today, Styldod has affordable and best-in-class products and services for every facet of real estate marketing and photography. Styldod’s suite of services include virtual staging, image enhancements, floor plans, virtual renovation, 3D renders, 360 degree virtual tours, and Matterport virtual staging, to name a few. We're trusted by over 10,000 realtors from all over the US and from companies like ReMax, Coldwell Banker, Keller Williams.

Check out our newly launched AI Marketing Hub - a collection of AI powered marketing tools for real estate professionals.

Ann is a thriller-loving Economics major who chose to follow her passion for writing and became a Content Writer at Styldod. A big Jeffrey Archer fan, Ann loves books, films, and everything else that gets her creative juices flowing.

Blog Categories

Popular services.

Related Posts

8 helpful tips for selling a house with a pool, best real estate marketing tools: a curated list, innovative approaches to crafting attention-grabbing real estate headlines, 6 techniques for successful lead conversion in real estate.

Subscribe to our newsletter. Get the latest blogs in your inbox directly !

Thank you ! You have subscribed to our news letter You will be Notified as soon as we publish a new blog !

Follow us on social media, free tools free, terms & policy.

• The Showcase IDX Blog

How To Write a Real Estate Bio that will Win Your Clients Over (Sample Templates Included)

• Real Estate Marketing

Whether you are just starting out and need to write a new real estate agent bio, or you just want to optimize your current one to grow your business, we’re here to show you how.

Writing may not be your strong suit, but a real estate bio is something every new and experienced agent needs. Your website bio serves as a way for your clients to get to know their agent. You may be fantastic at selling homes, but with your real estate agent bio your goal is to sell yourself.

Research shows that home buyers and sellers typically vet through 3-5 real estate agents before choosing one to work with. Just because you have gotten a potential client to your website doesn’t mean you have locked them down yet. It’s important to make sure you get your real estate bio right because it could mean the difference between gaining a loyal client and losing one to a local competitor.

We know, all of this sounds pretty intimidating. However, we’ve taken the stress out of writing your real estate bio and have compiled a how-to guide below.

In this article you will see tips on how to create a winning real estate agent bio and examples of some of our favorites. Stay until the end, and we’ll even give you a template to use for your own real estate bio. Easy peasy!

Purpose of a Real Estate Bio

There are a few major purposes that your real estate agent bio serves. In order to create a great bio for your website, it helps to know why you are creating one in the first place.

Tell your story

Your real estate bio is the place to make a good first impression. You want your bio to draw people in and let them know what you’re all about. Your bio is the perfect way to share the story of how you became interested in sales or why you have a passion for real estate in your city.

Too many agents make this part too high-level, but most home buyers/sellers want the details. They want to know what niche you focus on (people like them or another), have you been in real estate for 25+ years or recently entered the market after another career, what local community groups/organizations you’re part of and why. Give them the details they’re looking for and tell your story.

Making that connection with your current and potential clients will help them to feel like they are reaching out to a human, rather than just a name on their computer screen.

Connect with your audience

The beauty of a real estate bio is that it allows you to make a connection with your audience. Chances are likely that people looking for your services either want to know about your area or have a history with your area. Your bio allows you to share your love for your city so that your clients know that you already have something in common.

Your bio helps your potential clients get a small window into who you are and what it will be like to work with you on their buying/selling journey. Are you a cat person, focused on the research and the numbers, heavily involved with a local organization helping the homeless?

Let them know what you are passionate about and how that translates into your love for helping people find the home of their dreams.

Establish your credibility

This is a significant benefit of having a bio on your real estate website. Your bio is not only a place to share about yourself personally, but it’s a great place to outline some of your bigger accomplishments.

If you have been in the real estate industry for a while, mention some highlights of your real estate experience. Have you hit a milestone of transactions (e.g. 100 homes closed in the past __ years, $10M in homes sold, etc.) or have stats about your past transactions? Include them. This isn’t intended to show off, it’s intended to give you credibility.

If you’re a new agent, you can still use your bio to establish your credibility. Simply sharing your knowledge and experience in your city of expertise or sharing a related history in sales will ensure your clients that you are the agent for them. Some of the best bios I’ve seen came from new agents that were former school teachers, account managers for software companies, landscapers, etc. They found a clever way to use their previous experience to demonstrate their unique value to potential buyers.

Tips for Writing A Winning Real Estate Bio

Now that you’re fully convinced of the importance of your real estate bio, here are some tips to make sure your bio is top-notch.

Use a quality headshot or photo

As far as first impressions go, a photo can make or break it on your website. If your potential clients see a grainy photo taken years ago on your Nokia phone of you in front of your grandma’s colorful and busy antique cabinet, it typically doesn’t bode well.

You don’t need a DSLR or anything fancy, just make sure you follow these 6 commandments of a professional headshot:

• Dress to impress
• Make sure your photo is well-lit
• Make sure the quality of the photo is clear
• Have a distraction-free background
• Make sure no one else is in the photo, unless you work as a team with another agent and it is them in the photo with you.
• Make sure the photo still represents YOU

Tip: If the best photo you have has a distracting background, there are free websites that will remove the background if you upload your photo, but with modern phones, it may be easier to simply plan for another picture.

Keep it short and sweet (and have options)

Remember, this isn’t an autobiography. It’s a condensed blurb about you and your real estate experience, so keep it short and concise. Internet users typically have quick attention spans, so cater to that audience and try to keep your website bio under 300 words.

While you are thinking through your real estate bio, come up with a version that is 140 characters or less. Have it saved in a place where you can easily copy and paste it for your social media channels. This shortened version will really allow you to think through the most important parts of your bio and create a quick but effective real estate agent pitch..

Pro Tip: When writing your bio, we highly suggest rehearsing a 60-second version and a 5-minute version of your bio for when you are asked to talk about what you do. This will grant you confidence when speaking to others about your business, and it will ensure that you aren’t caught off guard when someone asks about your real estate career.

Include your social media links

With the way the industry is moving, much of your business is likely on social media. If it’s not already, you need social media pages. Add these links to your bio so your clients know where to find you. Social media is the easiest way for your clients to spread the word about your business or agency, so make sure they know how to find you!

Connect to the community

The more you reference the region you’re selling in, the more comfortable your potential clients will feel entrusting you to guide them through buying a house there. Whether it’s through an anecdote or an inside joke that your whole community gets, your reader will feel connected to you already.

Sell your niche

Do you sell primarily to first-time home buyers? Maybe you specialize in beach side condos or downtown lofts. Whatever your niche, make sure it is known in your bio. Selling to your niche is a great way to showcase your personality through your bio and lock down a key demographic. It’s completely fine if you work in multiple niches, but today, many buyers/sellers are looking for an agent that focuses on their niche. Plus, when you form a clientele with similar interests or lifestyles to you, your referral game is likely to become stronger too.

Include some facts about your life outside of real estate

You don’t have to include every aspect of your day-to-day life or go into detail about your childhood dreams, but make sure your bio includes some facts about your life outside of work. Talking about your hobbies and interests will help potential clients to see you as a person they can connect with.

These are some templates you can use when getting started with your real estate bio. Feel free to use them as is or tweak them as much as you need to. Remember, the goal is to make it as personal as possible and really let your clients get to know you!

Experienced Real Estate Agent Bio Template

[YOUR NAME] has had a passion for helping clients in [NAME OF AREA/CITY] achieve [X GOALS] since [X YEAR]. [This is a good spot for a personal anecdote about how you got into real estate].

Since those humble beginnings, [YOUR NAME] has achieved [X ACHIEVEMENTS]. With [SALES STATISTICS], [YOUR NAME] has extensive knowledge of the market in [YOUR REGION]. Whether you are a first-time home buyer, looking for a property to flip, wanting to buy a vacation home, or looking to sell a home of your own, [YOUR NAME] would love to walk you through the entire process.

When [HE/SHE/THEY] aren’t helping people find their dream home, [YOUR NAME] can be found [INSERT HOBBIES, CLUBS, VOLUNTEER GROUPS, FAMILY INFO, ETC.]

New Real Estate Agent Bio Template

[YOUR NAME] was born and raised in [LOCATION]. After graduating from [YOUR UNIVERSITY/TRADE SCHOOL], [YOUR NAME] had [YOUR EXPERIENCE] which sparked a passion for real estate. As a [YOUR REGION] local, [YOUR NAME] is knowledgeable and passionate about [HIS/HER/THEIR] community. That, paired with [YOUR SKILLS], allows [HIM/HER/THEM] to connect with clients and meet them where they are, whatever their need.

Real Estate Agent Examples We Love

Now that you have seen what real estate bios are all about, here are some top-notch examples of what clients love to see in your real estate bio and what we love about each one.

What we love:

We love that Ben’s bio is clear about his connection and love for his community. He included some references to the area that clients will understand, and he includes facts about what he is passionate about outside of work. Not to mention, check out that professional high quality headshot!

Sharon Paxson

Sharon’s bio encapsulates her love for her area, her credibility as an entrepreneur, and who she is outside of work. We love that she explained how her background has prepared her for real estate success and included some facts about herself that people can connect to. The links at the top also make it super easy for someone to share her page with others. Adding some strategic bolding/underlining in her bio may have improved readability but the content is spot on as a great example.

Nicole Neuman

We love that Nicole really honed in on her community in this bio. She gives a glimpse into her background and experience and connects that to her love for helping others find a home. Nicole also has a quality headshot shown, and she mentions specific, recognizable places that she loves in her area.

Now Go Write a Masterpiece!

We hope you’ve gained some insight and inspiration for writing your own real estate bio. In regard to your real estate website, the most important things to have include your biography, user functionality, and home search capability.

When you’ve written or updated your bio, please leave a comment below so we can take a look. If you’d like feedback, include that in your comment as well.

If you’re looking to spice up your website, check out this article on The 11 Best WordPress Themes For Real Estate Websites . Don’t have a great home search feature on your site? Connect with one of our experts to talk about how integrating IDX on your site will help you gain site traffic and thrive in your real estate business.

Share This:

Constellation Real Estate Group Acquires Showcase IDX, Expanding Portfolio of Industry Leaders in Real Estate Technology

What is CSS: Cascading Style Sheet Explained for Beginners

What’s the Best Day to Launch a New Website and the Days To Avoid at All Costs?

Join our support team for a live demo.

Join our support team for a live demo on the leading wordpress plugin for real estate websites.

Get Your Copy Now

Recent Posts

7 critical ways to market yourself as a real estate agent + 20 bonus tips to stand out.

11350 McCormick Rd Executive Plaza III, Suite 200 Hunt Valley, MD 21031

1-800-478-0181

[email protected]

Support Hours Monday – Friday: 9am – 6pm EST Saturday & Sunday: Closed and Major US Holidays

Session expired

Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.

How To Write A Great Real Estate Bio – Plus 4 Winning Examples

A great real estate bio can be a game changer for your real estate website. Here are some real estate bio examples we love, plus tips to help you craft your own!

A recent NAR study found that 52% of buyers purchased their last home online . As virtual tours and remote closing continue to gain popularity, realtors like you are no longer able to connect with buyers via in-person “face time.” That’s where your real estate bio comes in.

These days, your online real estate bio plays a big role in landing new clients. It’s the first thing visitors read about you—your first impression, resume, and icebreaker all rolled into one! Because of this, it’s more important than ever to have a bio that checks every box.

We know how hard it can be to write about yourself while coming across as a down-to-earth, successful, community-minded realtor. You could find a pre-made template and fill in the gaps. You could also enlist the help of a virtual assistant to write your bio.

Or you can roll up your sleeves and do it yourself! Today, we’re covering the goals you should achieve, 4 amazing real estate bio examples, and takeaway tips to help you stand out from the crowd.

(Psst… In need of a great real estate website to put your new bio on? Check out LeadSites – Real estate websites designed to give agents the control they need to market successfully online! And now, back to the real estate bio examples…)

Table of Contents

8 Goals of a Great Real Estate Bio

1. harness the power of seo.

Andrew Fortune is the owner of Great Colorado Homes. He’s made sure to follow SEO best practices, which means his own website shows up at the top of Google results:

If your bio doesn’t adhere to these guidelines, you’ll notice Zillow, Trulia, and Realtor.com show up in search results before your own website… and that’s hugely expensive for you.

Even if a buyer looks for you by name, you’ll still have to pay these websites for that lead—assuming they don’t sell it to your competitor first. Save money on lead generation by ensuring your website is the #1 result for your name.

Have you ever Googled yourself? Do it now and see what shows up at the top. Is it a big site or your broker’s site? In either case, this costs you money—big portals and brokers want homebuyer (or seller) eyeballs on their website first… and if your own website isn’t in the top results, you’ll have to pay to get that lead.

You’re also competing with Facebook pages and Google My Business rankings of your competitors. Did you know real estate agents can pay Google to have their own name show up when someone searches for yours? It’s true.

Even If Zillow doesn’t sell that lead to your competitor, you can bet they’re pixeling that prospect and retargeting them with their own properties and content… all in the name of winning that sale out from under you. Almost everyone knows a friend or family member who’s done business through a portal site—you probably know at least one person who’s done so!

As an added bonus, your own website will get more organic traffic when you apply SEO guidelines. Paying less money for leads every month… plus getting more organic leads from your own website… it’s a win-win!

It’s important to optimize for 2 keyword strings: “John Smith Real Estate Agent” and “John Smith Realtor.” More people search Google for “real estate agent,” but we highly suggest optimizing for both.

ProTip: Add “Realtor John Smith” into your URL and use “John Smith Real Estate” as the page title to cover both. Then use both phrases occasionally throughout your article.

2. Grab the reader’s attention

A great bio grabs your reader’s attention by hooking them in. A short, snappy anecdote or a personal story are great ways to achieve this.

Shane Jorgenson uses a great hook in the intro of his bio:

We’re only including the intro here… but don’t you want to Google him so you can read the rest? That’s a great hook.

3. Prove you’re a local expert

Buyers want (and need) a realtor who knows the area like the back of their hand and can recommend the best locations to own a home. Prove you’ve got what it takes by mentioning areas by name and highlighting how long you’ve lived there.

Doing so also optimizes your own website for local searches. Make a point to organically mention local phrases, neighborhoods, towns, and your own connection to the area.

When did you first move into this community? Did you buy your very first house here? What are your favorite local restaurants and activities? These types of details help your website rank better and help potential customers connect with you before even meeting in person.

Here at Easy Agent PRO, we love agents who make themselves local experts – In fact, some of our most successful agents have built their business by doing just that. Check out how Sam used his LeadSite and the built-in Instafarm app to drive 50,000 leads to his site last winter:

4. Show how you provide value and lay out any niches that you want to be known for

Every buyer wants a great deal. Show readers how you can help by sharing your unique approach. If you have statistics, share them here… but don’t get braggy.

Also, keep in mind your target demographic. Will they enjoy reading a list of your qualifications, or will their eyes glaze over? Custom-tailor your real estate bio to be appealing to your target audience.

Finally, consider the niches you want to be known for… and the ones you don’t. Don’t mention first-time home buyers if you don’t want to work with them. When you create your own bio on your own website, you have 100% control over your narrative.

Try using a section to drop a lot of real estate-related terms and categories, plus niches you want to be known for. This boosts your SEO ranking for those niches and attracts buyers who fit the niche. For example, “John specializes in new construction, luxury homes, and beachfront condos, and west end neighborhoods…” hits several major niches in 1 snappy sentence.

5. Make a personal connection

You can’t have trust without a human connection. Readers need to feel your personality through your bio.

Create this connection by sharing personal details that make you the same as your readers. Whether it’s family photos or talking about your hobbies, figure out what your clients want and use that to relate.

Your favorite book, movie, or sports team are all great details to include. The more your bio “humanizes” you to the reader, the better the chances are that someone will want to work with you.

6. Make your online reviews easily accessible on the page

Can you display your reviews on your bio page? This is ideal. Some websites, like LeadSites , give you this kind of functionality, so find out if yours does too.

Check out this video for more info on how to use the built-in reviews tool!

If your design doesn’t allow for this, at the very least create an attractive graphic that links to testimonials and reviews.

People are more willing to do business with someone who has social proof—don’t underestimate the power of a good review.

7. Showcase your listings and or previous transactions at the bottom of the page

While humanizing yourself is paramount, you should also showcase your credentials—like personal awards, achievements, current listings, and historical transactions. Remember that no one found you by Googling “John Smith soccer coach”, they found you by searching for a real estate agent.

Feel free to create a shortcode on your website for your existing listings and/or previous transactions to achieve this.

8. Make it easy to contact you

Your readers must have an easy way to contact you. Add a large “Let’s Talk” button in an unmissable location somewhere on the bio page.

You should also include links to all of your social media channels with invitations to connect. By connecting your profiles, your readers have even more opportunities to connect and see who you are.

Bonus: New agent? Consider this…

If you’re just starting, you simply don’t have the experience other agents have. But you can still use your career objectives to achieve the above goals. Discuss one thing you do differently from everyone else… like providing better service or donating to a local charity.

Early on, these details fill gaps left by your lack of experience. As you grow, keep updating your real estate bio to match your achievements and unique selling proposition.

4 Amazing Real Estate Bio Examples (And Why They Work)

We’ve gathered 4 stellar real estate bio examples that use a variety of effective writing techniques. We’ve also explained exactly why they work so you can apply these methods to your own real estate bio.

Tori Domaille’s Real Estate Bio Balances Story and Proof

Tori hooks her readers with a personal story about getting started, then pivots into achievements and experience. Thanks to her intro, mentioning how she sold 7 homes in her first year doesn’t sound remotely braggy—it just feels like a beat in her story.

She continues with her credentials and awards but brings it back to the personal connection with her closing paragraph. She closes by describing how she adds value and successfully weaves in local areas plus real estate terms.

This real estate bio example is a slam-dunk for all 8 goals we mentioned earlier.

Tori uses LeadSites by Easy Agent PRO, which gives her the control to edit her bio however she wants. If you’re looking to get the most out of your real estate website, be sure to use one that allows you this kind of control – Otherwise, you could spend weeks waiting for your site manager to make the requested changes to your website. Learn more about how LeadSites gives you the power to market your business your way.

Kris Lindahl’s Real Estate Bio Connects with His Conversational Tone

Kris absolutely nailed his bio. The first sentence hooks the reader, establishes expertise, and explains what sets Kris apart.

It immediately—yet smoothly—pivots into credentials and work ethic without a shred of boasting. Finally, Kris includes family photos to lock in that personal connection.

This is another masterful real estate bio example.

Kim Greiner’s Real Estate Bio Keeps It Short, Sweet, And to The Point

Kim’s short and snappy bio explains several unique selling propositions while subtly calling out her experience and credentials. This shorter real estate bio example perfectly demonstrates what newer agents should strive for.

Especially as a newer agent, it’s paramount that you update your bio semi-annually. You’ll be surprised how much oomph credentials and statistics add. For more advice on becoming a successful real estate agent, click here.

Doris Jacobs’ Real Estate Bio Backs Up a Big Promise with Proof

Doris is a real estate agent with decades of expertise—which shines through in her excellent bio. She uses the same paragraph to prove she’s a local expert and showcase her experience, which keeps it from sounding braggy.

Then she spends a paragraph going into her USP and establishing a personal connection by listing charitable giving. Doris has done an outstanding job highlighting her illustrious career while achieving all 8 goals, making this a wonderful real estate bio example.

Optimizing Your Own Real Estate Bio: Takeaways

All in all, your business can thrive when you put some time and energy into your own bio. From improving your Google ranking to showcasing your expertise, you can accomplish quite a bit with a few paragraphs.

Bonus tip: Try optimizing your About Me page or bio to make it a lead-capture source. By simply putting your bio on a landing page, you’re able to add a call-to-action for readers. But remember, you’re not trying to close a sale—you’re still building the relationship.

So keep your CTA light and conversational. Not sure how to strike this delicate balance? Check out our favorite examples of real estate landing pages here!  

Once you have your real estate bio on lock, give these real estate marketing tips a try. Whether you prefer social media marketing, email marketing, or good old direct mail, there’s a tip here to help anyone get more leads!

• Recent Posts

• How To Stand Out As A Real Estate Agent In A Competitive Market - October 3, 2023
• The Role Of Technology In Navigating A Competitive Market - September 27, 2023
• How Nearby School Districts Influence Home Value - September 19, 2023

New Agents: Avoid These 3 Real Estate Mistakes That Will Blow Up A Deal

Things fall apart, bodily solids hit the fan. Real estate mistakes happen. The problem is that, especially when it happens in a real estate deal, there are a whole lot of people impacted. Experienced agents know how easy it is to become distracted, especially when they’re overworked. New agents have no business going into distraction mode and should be 100 percent on alert for potential bombs in their first few deals. Not paying attention to the rules and regs can blow up a deal. Assumptions can blow up a deal. Real estate-unaware clients can really blow up a deal. Still,...

October 2, 2018

The Key Elements of a Real Estate Squeeze Page

The right real estate squeeze page can make or break your sales funnel - Do you know what your squeeze pages need to be successful?

May 30, 2021

3 of the best ways to generate real estate listing leads

Artificial intelligence, machine learning, neural networks – just the latest in “new” real estate lead gen lingo that ahead-of-the-curve agents are starting to use. Then, there are the new-that-quickly-became-routine ways to generate real estate leads: social media, Google ads, buying leads. In all the clamoring for the latest, greatest yet easiest lead gen techniques, the tried and true have been shoved into history It’s a pity, really, because some of these methods are brilliant and proven to work. Let’s blast to the past to see if something old may just be your something new when it comes to generating real...

September 26, 2019

Get free tips 2x per week...

Ready to get started.

Let’s boost your lead gen.

SIGN UP See a demo

More value and less cost for real...see the EAP RETS advantages

Take me to the special rets pricing for my EAP leadsite

[su_rets_advantage_popup]

Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Here are just some of the ways you can use these new types of ads to stand apart from the competition:

• Create a catalog of a broker, team, or agent’s listings and market them
• Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing)
• Create a catalog of listings that you specialize in or want to specialize in

How to Write a Memorable Real Estate Agent Bio: Build Trust & Gain Clients’ Attention

Examples and advice on effective realtor®introductions.

When visitors stumble onto your profile through social media or your website, they usually want to know the essentials about you. You may have a small window of opportunity to grab their attention, especially on social media. That’s why you need a killer Real Estate bio that stops them mid-scroll. Real Estate bios are a valuable part of your overall marketing strategy and integral to your brand. They should demonstrate everything clients seek in a realtor: expertise, experience, knowledge, and personality. It would be best to read our real estate content marketing guide first.

Why Having a Killer Real Estate Bio Matters

A real estate bio summarizes your skills and experiences, ideally with a headshot demonstrating your personality and fitting your brand. It is shared online or in print. Real estate bios allow potential clients to get to know you and form ideas about who you are and whether you can help them with their needs .

The bio is probably the first thing clients will see; as such, it plays a pivotal role in your chances of getting a lead. A bad or poorly written bio will deter viewers regardless of how perfect a realtor you are for their needs. Therefore, it is of utmost importance to carefully design and craft your bio to fit the needs of potential clients.

Writing a compelling bio is not easy, however easy it may seem. Many realtors fail at this step and deprive themselves of leads. This article has provided tips to help you write a commanding real estate bio.

How to Write a Killer Real Estate Bio

Like other topics in real estate, you do not need to reinvent the wheel. Others have done many courses of trial and error to develop best practices if you want to get the most out of your real estate bio. These are as follows:

1. Keep Your Niche in Mind

Put yourself in the shoes of your niche. Imagine you are looking for a realtor and are searching through different profiles. What makes a profile worth reading? What catches your attention? Some bold claims about how the realtor rocks the world? Probably not. How about hints on how the realtor works and how he/she helps clients? You would probably be looking for proof that the realtor is good enough to keep reading. Otherwise, you would decide the agent does not fit your needs and go on to the next profile. 

Your bio gives insight into your personality, too. In business, people look for professionals who can be trusted. They need to trust you can help them when problems arise. Without personal aspects being shared, we find it hard to trust someone. 

Furthermore, not everyone who contacts you is a good fit for you. Many have needs outside your expertise, and spending time on them is wasted. You can use your bio to attract clients you can successfully do business with.

2. Tell a Story

The ultimate aim in marketing is to become a STORYTELLER. We, as humans, have a significant tendency to hear stories in life and business. Storytelling expands the bio so that it is not just a list of accomplishments but an outline of how you became who you are. It creates a personal connection.

Clients are looking to learn your story. Knowing your story makes you more than your achievements or qualifications. Telling a story allows readers to get to know you. 

And it is easier to trust someone you know.

Share experiences that shaped who you are as a realtor. Share your passions and challenges. This goes a long way in creating a sense that they know you.

All that being said, be careful not to get too personal. The idea is to let the audience get to know you A LITTLE, not to share an autobiography of your life. If it gets a little very long, your bio will lose its original function and become a lead repellent.

3. Include Your Professional Expertise

People like to work with professionals who know their way around the business. You are the expert they are looking for, so show it off. Your bio should include a list of skills, knowledge, expertise, specialties, qualifications, certificates, accomplishments, and achievements. But do not go overboard. If you find your list of qualifications overwhelming, it will be the same for the audience. Make it brief by highlighting the most noteworthy ones. 

4. Go With 1st or 3rd Person

There is much debate about using the first or third-person Point of View when writing your real estate bio. Some suggest the former, and some the latter. Our suggestion? Either one, though they are not the same.  Choose based on what works for you. The third person conveys a sense of formality and is more suited for agents at larger real estate companies. Writing in the first person sounds more friendly and personal. Given the need to let the audience see a more personal side of you, you might choose to go with the first-person POV. However, if you are a skilled writer, you can use the third-person POV to sound more professional. 

5. Stick to the Point

With the huge amount of content online users are exposed to daily, their minds have become pretty selective on what to focus on. Therefore, a slight diversion from the main course of desired content may divert the reader away. So keep your bio to the point and state the only things relevant to what your audience is looking for and finds interesting. It does not matter how much you like what you write. After all, you won’t be reading it. Not everybody would love your Spotify playlist, for example. 

6. Think Local

As you won’t be serving people from other cities (or, in some cases, other neighborhoods), it makes sense to specify the area you cover in your real estate bio. Your audience will be looking for such info to see if you are available in the neighborhood they have in mind. 

Failing to make such information clear and easy to find may result in losing leads. After all, why waste time on your profile if you don’t sell properties in their desired area? See how Jason Oppenheim mentions his farming area in his bio. 

Share the area you work in. You are the expert and know the area better than anyone else. Tell the audience why you are working there and what you love about the place. This will build trust.

7. Your Bio is NOT an ad

People hate being directly sold to, so your bio should not look like an ad. It would be best to have the audience at the front of your mind when creating your narrative. Let them see your main concern is solving their problems. Show them you are on their side. 

Business is about the customer. Always.

8. Use Professional Photos

On top of your profile is your headshot, one of the first things your audience will see. First impressions matter, and you don’t want to ruin this chance with a photo that looks casual and unprofessional. 

If you want the business to look professional with a professional headshot. It pays off to invest in shooting a business-fit photo and use the same one across online platforms. 

Having the same professional photo makes you more recognizable and increases brand awareness. On the other hand, using lousy quality and cropped images will leave a poor impression on new visitors. 

Furthermore, please use professional photos in other parts of your bio on your website to make it visually appealing. See how Altman Brothers have used stunning photos through their bio:

9. Make it The Right Length

How long should your bio be? Although you shouldn’t limit yourself to an exact word count, there are some basic principles. Unsurprisingly, the bio should not be two lines of text. This tells the readers nothing and has them wondering how someone who can’t bother to give more information in bio could sell their home.  On the other hand, writing a bio that is too long will bore readers and leave them with the impression that you may think too highly of yourself to work for another person.

Aim for three paragraphs of 200 to 250 words.  This should be enough to connect with the reader and tell them who you are, what you have done, and your area of expertise. Anything irrelevant or focusing on details should be left out of your bio. Keep it concise, short, and sweet.

10. Keep it Fair and Honest

This one seems obvious but still wins a place in this article as it cannot be emphasized enough. Successful realtors are so because they are trusted. Therefore, you should do whatever you can to gain your audience’s trust. Lying or exaggerating on your bio may not be discovered immediately, but when it is, it will ruin your reputation. Do not jeopardize your career for the sake of impressing new visitors.

11. Provide Contact Information

The best bio in the world means nothing if it does not provide contact information . After all, being an agent means making yourself available to potential clients. Readers should never have to seek out information; unless you have an extremely motivated reader, they probably won’t. Make your contact information front and center.

Provide your contact info like phone number, address, and email in the most obvious ways possible and precede such info for memorable CTAs like: “Do you have a question about a location I can answer? Contact me today!” Show them exactly what they need to do next. 

12. Proofread and Edit

After you have finished the bio, read it over carefully. You don’t want to go through the trouble of writing the perfect bio only to ruin its professional look by missing a couple of typos. People can be judgmental on such matters, which may diminish your intent.

After you are done with the bio, please give it a rest for 24 hours, then reread it and fix any grammatical and spelling errors you find. Ask a friend to read it, too. They will be able to find mistakes that were hidden from your sight.

13. Provide Social Proof

Sharing a long list of qualifications, skills, and knowledge is easy. Making the audience believe it is a different story. People tend to trust their peers more. That’s why the comments section of websites is so popular. People read the descriptions of products and services and then head to the comments to see if the users confirm them.

The same story applies to your bio. It is full of assertions of your expertise. Those claims can be validated by the social proof you provide. See how Joanna Mayfield Marks has provided testimonials as social proof.

14. Make it a Video

It is always easier to look at images than to read text, even more so with video, which is also more likely to be shared. To increase your bio’s reach, it is advisable to include a professional video bio that presents who you are, what you do, and how you can help your clients.

You can summarize it with a brief overview of your expertise and experiences. Then, mention the ways the audience can contact you. Videos are a sure way of increasing the effectiveness of your bios.

Making a video bio has never been easier. roomvu offers Agent Introduction videos for an affordable price.

The Killer Real Estate Bio Template

Writing a real estate bio is hard work. It takes research, time, and effort to write an effective one. However, some proven templates work, and here we have broken down the different parts that should be included in a bio:

Tell them your story. To make it easier for your audience to trust you, talk about what got you into real estate. Why have you chosen this career, and how much do you love what you do? Talk about the challenges you have faced to become the realtor you are today. Show them your love for what you do and who you do it for.

Talk about how well you know the neighborhood/niche

The next step would be hitting two birds with one stone. First, you describe who you serve by specifying the neighborhood you specialize in and, therefore, introducing your niche. This will attract the leads likely to do business with you and, at the same time, show off your expertise in the neighborhood, letting the audience know you are the one to go to in that area. 

This usually is what most realtors focus on and makes up most of the text on their bio. However, you need to keep this part concise and to the point. If you find your qualifications, experiences, training, etc., too long, try to narrow them down to the most important ones.

Differentiate

There are a lot of realtors out there, and they mostly look the same. If there is one thing that could guarantee you getting some leads in real estate, then this is the one. Show your audience how you are different. Elaborate on the unique ways you help your clients. Stand out and shine.

Your Personal Life

As mentioned earlier, you need to personalize your brand to build trust. It is not a bad idea to share facts about what you love to do , how you spend your free time, and your passions and hobbies. See how Madison Hildebrand talks about his passion!

Contact Info

Last is your contact information and a clear and unified call to action. Without the last part, your bio is useless. A prominent call to action is encouraging and will get the audience to take action. Tell them EXACTLY what you need them to do next. Call you. Email you? Set a meeting? 

Your real estate bio is the first thing online visitors will see and judge you on. It plays an essential role in the next actions they will take. Make it great, and they will keep reading. By following the points made in this article, you will be increasing your bio’s chances of being read and generating some leads.

Read More: Real Estate Bio for New Agents

1. Keep Your Niche in Mind 2. Tell a Story 3. Include Your Professional Expertise 4. Go With 1st or 3rd Person 5. Stick to the Point 6. Think Local 7. Your Bio is NOT an ad 8. Use Professional Photos 9. Make it The Right Length 10. Keep it Fair and Honest 11. Provide Contact Information 12. Proofread and Edit 13. Provide Social Proof 14. Make it a Video

Academy Content Team

• Pingback: Real Estate Bio for New Agents - Roomvu Academy
• Pingback: 10 Real Estate Social Media Tips For 2023 - roomvu Academy
• Pingback: Present Your Expertise by Adding Specializations to Your Roomvu Profile
• Pingback: Add Testimonials to roomvu Profile | Personal Branding

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Realtor Bios: Tips and Examples [An Ultimate Guide for 2024]

Last Updated: February 13, 2024

Tips on How to Write a Real Estate Bio

Key takeaways, examples of the perfect bio.

According to a study by the NAR (National Association of Realtors), more than 50% of property buyers find their homes on the internet . Before approaching a realtor to view homes, they’ll have a look through many different realtor bios.

As a realtor, your bio is the first impression a potential client will get. That’s why you should take some time in creating a high-quality bio that features your expertise and all other relevant information. In this guide, we’ll give you all the tips and tricks on how to create an outstanding bio .

What Information Should Your Realtor Bio Include?

The right information on your bio can attract the right clients . Add the following information to your realtor’s bio to find more clients and generate more commercial real estate leads :

Real Estate Experience

The first thing you have to add to your real estate agent bio is your experience within the industry . Potential customers want to know whether you have credibility and industry knowledge. State how many years you’ve been in real estate, in what locations, and what real estate agencies you’ve been employed by.

Personal Information and Creating a Brand

Add a little bit about yourself, without oversharing. Agents can add their personal history as well as social media links. This is the golden opportunity to promote yourself as a brand . An in-depth real estate market analysis shows that 62% of realtors spend at least an hour a day on marketing themselves. It’s a good chance to make a personal connection with a potential customer by saying what you specialize in .

Share information on your hobbies and passions. What you personally love and appreciate in a property and how you want your customer to feel about their new home. Don’t forget to add contact information too.

Connection to the Area

Here you can mention whether you are a local to the area and why you love to sell homes in the town you are working in. Mention your commitment to the community and how you’ve served the neighborhood. Especially for new real estate agent bios, it’s important to show your knowledge of the local market, even if you don’t have many years of experience in the industry.

If you are new to real estate , you can use your knowledge of the area as a selling point to build a rapport.

What are your professional qualifications? List any further certifications or extra education that can add to your credibility . Homebuyers feel more at ease with a realtor that has the relevant education and training. If your certifications are limited, it’s a smart idea to enroll in some part-time courses and get extra training.

A Unique Service You Can Offer

Since there are so many realtors in every state, you have to come up with something to set your biography apart from other realtor bios. What is it that makes your real estate services unique? Can you offer better rates? Or offer luxury real estate ?

Remember to be honest in your bio, don’t make any promises that you won’t be able to keep. Rather highlight your strong points like your ability to guide asset repositioning, find excellent investment opportunities, or give an accurate CRM for real estate.

Share Links

Be transparent about who you are by sharing the address of the real estate agency you work for, as well as your social media links . Make sure that your social media profiles are a good reflection of who you are as a realtor and professional.

Add links to websites or articles that showcase any of your sales or real estate experience.

In all the best realtors bios examples, successful realtors list their awards and achievements . This doesn’t only have to refer to trophies won in major realtor competitions. It can also include other achievements within the industry like interviews on television programs or radio shows.

Experience in Sales

It’s important to showcase past successful sales . Whether it is brokering commercial offices for big corporations or finding suitable homes for families, a prospective client wants to know that you’ll be able to find a property that meets their needs. Also, mention your ability to host an open house .

Add Reasons Why You Love Being a Realtor

Homebuyers are looking for realtors who have a passion for finding properties. A passion for your job is much more desirable from a client’s perspective than your hunger to make a commission. Add one or two main reasons why you love being in the industry .

How do you put all of this information in a short concise real estate agent biography? Here are a few tips:

Keep It Short

Don’t overcomplicate your bio. Keep it short, concise, and to the point . Avoid writing long paragraphs that use a lot of unnecessary words and phrases. You want to list all your best skills and attributes without writing your life’s story.

Making a bunch of promises that you won’t be able to keep isn’t ethical. It might be a great real estate lead generation plan , but once the client discovers you aren’t able to deliver on your promises, you’ll lose that lead anyway. Be sincere and honest when listing your education, experience, qualifications, and unique real estate services.

Professional Profile Photo

The best real estate agent bios come with a professional and high-quality photo . If you don’t have a professional headshot, get one from a good photographer.

You have to make sure that your bio has an appealing and professional aesthetic . Use bullet points, a clear layout with readable font, and whenever possible, even video or animation. The best real estate lead generation companies use all kinds of visual tactics to attract prospective clients.

Avoid Sounding Pushy

Homebuyers don’t feel comfortable with realtors who act like car salespeople. If you try and sell yourself by making sales pitch statements, you’ll seem desperate and lose a lead.

Follow our tips on how to write a real estate bio and check out the examples below to know exactly how to market yourself without sounding too pushy.

Include Keywords

Chances are, most potential customers browsing through real estate agent bios are looking for someone with specific skills . When writing a realtor bio you should use keywords that potential customers can see while scanning through the text. Noticing certain keywords within your text will motivate a potential customer to take a closer look at your bio.

Write in Third Person

Successful realtor bios are written in third person . Do not use pronouns like ‘I’, ‘me’, or ‘my’.

Whether you are a new real estate agent or an experienced realtor, there are different tried and tested examples available. If you’re looking for a realtor biographies sample, here are a few examples of excellent real estate agent biographies that you can refer to.

Real Estate Agent Bio Example That Focuses on Client’s Needs

The following example of a real estate agent biography template is perfect for creating rapport with clients , especially first-time buyers.

“As a lifelong resident of New York, Anna has a unique understanding of The Big Apple. She bought her first home at the age of 19 which helped ignite her passion for real estate. Anna specializes in helping first-time buyers find a suitable home. Ensuring that her clients experience a smooth first purchase without any unwelcome surprises.

Anna is part of the 1% of realtors who have earned the CNE (Certified Negotiation Expert) designation. Anna’s commitment to her clients compelled her to continue improving her skills as a realtor. Anna has an uncanny ability to empathize with each and every one of her clients’ unique situations. Therefore, her clients’ needs take first place.

Combined with many years of experience, knowledge of the area, and superior negotiating training, Anna is the perfect choice for representing you in your first real estate transaction.”

New Real Estate Agent Bios Example

The following bio is perfect for a beginner in the industry . It focuses on the realtor’s passion, newly obtained license, and knowledge of the area.

“John Monroe is a Chicago local. After graduating from Niles West High, he attended the University of Chicago where he completed a Bachelor’s in Marketing Management. Shortly after graduating, John joined Real Housing Agents in a new realtor’s training program. What he started studying out of sheer curiosity turned into a full-fledged passion for helping buyers find homes in Chicago, which they can resell for profit after making a few renovations.

The young real estate enthusiast has obtained his realtor license and is currently busy with his Residential Specialist certification. In his spare time, he enjoys exploring California and golfing.”

Respected and Highly Skilled Realtor

The following real estate agent bio showcases the realtor’s expertise, experience, and impact on the industry as a whole.

“Texas-based Real Estate Broker, Dionelle (Don) Davis, is the Group Leader of Don Davis Luxe Realty Group. He is also a substitute Real Estate Instructor at Champions Real Estate School. Don has more than 10 years of experience as a full-time real estate professional in a wide range of multifaceted real estate transactions.

Don’s experience has helped hundreds of families realize their homeownership goals. These include corporate relocations from companies such as BASF, St. Lukes Hospital, Texas Children, and more. The gross sales volume for the group has exceeded over $10 million in a financial year.

Don Davis holds an OICP Real Estate Investment Certification Designation from CNN Money’s Greg Rand and is a Certified Luxury Home Marketing Specialist. He is also a member of the National Association of Real Estate Brokers – Houston Chapter, the HAR Fort Bend Political Affairs Advisory Group, and the ILHM-Institute of Luxury Home Marketing Group.”

Short Experienced Realtor Biographies Sample

Short bios are a great way to keep the reader’s attention . Try to keep a short bio under 120 words for optimal engagement. The following two bios are concise but impressive. They sum up the realtor’s passion, experience, and expertise within a few short sentences.

“ Matt Laricy , a third-generation realtor, is the Managing Broker for Americorp Real Estate, a company his father started. Matt also heads his own team. His hard work, charisma, and passion for his business have established Matt’s reputation as a qualified realtor. Matt specializes in all facets of the real estate business. Whether it be navigating the way for first-timers, trying to score that perfect distressed property, or providing help in the luxury market, he knows and has experienced it all.”

Another great example of a short real estate agent biography template is:

“Landon Clements is a global real estate advisor representing clients throughout California. Her love of buying and selling real estate makes her a trusted resource to represent buyers and sellers. Joining Engel & Völkers, Landon connects her local and global networks while utilizing smart and effective marketing strategies and state-of-the-art data tools to best deliver an exclusive white-glove level of service to her clients. Landon worked extensively with SBE and Philippe Starck developing hotels, restaurants, and nightclubs all over Los Angeles and the US.”

Since more than 50% of home buyers find their realtors online, it’s important that you spend some time creating a high-quality bio . Adding relevant information, while focusing on the layout, and the tone of your bio will help turn leads into clients. Additionally, you can outsource the writing part to a professional who knows exactly how to write a real estate bio.

In a competitive industry, you have to brand yourself correctly to ensure you get multiple real estate buyer leads from your profile.

Write in the third person, keep it concise, and add relevant information. Include your experience as a realtor as well as your educational background. Look at realtors bios examples and adjust to fit your own profile.

Use a well-designed brand logo on all of your marketing materials, including your biography. Focus on the unique skill or service you can provide your clients. Work on customer service to build strong credibility and rapport. Find real estate leads from Craigslist and other sources and start building your client base from there.

Try to keep your bio under 120 words and add only the most important or impressive information. Successful realtor bios highlight their main projects, years of experience, agencies they work for, and knowledge of the area they work in.

ABOUT AUTHOR

by Aleksandar Bošnjak

Alex is an IT wizz gone SEO gone fire-juggler. We’re not even joking. When he isn’t researching why one personal loan is better than the other and which piece of hardware you should buy next, he’s rollerblading or selling homes (because he does that, too, the smarty-pants).

Latest from Aleksandar

Related posts.

Top 10 Companies in the Capital Goods Field

Top 20 Companies That Hire Felons in 2024

How Long Does the HireRight Background Check Take?

Second Chance Jobs for Felons: 10 Best Choices!

Does a VPN Work With Spotify? When Do You Need One?

VPN Not Working With Omegle? Try These 5 Easy Solutions!

How to Find Someone’s Tinder Profile? [2024 Expert Guide]

7 Clash of Clans Alternative Games

Which US Banks Offer 5% Savings Accounts?

Candy Crush Saga Alternatives

Leave a Reply Cancel reply

You must be logged in to post a comment.

• Try it out »

How to a Create a Realtor Bio That Works: Complete Guide with Examples

Being a realtor is not about buying and selling houses.

It’s about selling dreams and lifestyles; in fact, buying a home is the ultimate purchase because people define themselves and others by the home they live in.

In addition, buying or selling a home is one of the most significant actions a person makes in life, and it’s also one of the most stressful.

Buying or selling a home is a big deal, and highly emotional to boot.

In any sales experience but even more so with real estate, people need to feel a connection with the realtor , and they want a reason to trust you more than your competitors.

Which brings us to our first point, and one which has to be addressed before you can compile an effective realtor bio: what do people look for in a realtor ?

Table of Contents

• 1.1 What home sellers want in a realtor
• 1.2 What buyers want in a realtor
• 2 Buyer’s shoes: the home search process
• 3 Seller’s shoes: the home selling process
• 4 What is a realtor bio?
• 5 Why is a realtor bio important?
• 6.1 What is a UVP (Unique Value Proposition)?
• 7 What if you’re a new realtor?
• 8.1 #1: Realtor: Leslie Woods
• 8.2 #2: Realtor: Danielle Lazier
• 8.3 #3: Realtor: Cyndie Gawain
• 8.4 #4: Realtor: Christine Ko
• 9 Realtor bio 4-part formula
• 10.1 Take a quality headshot
• 10.2 Spread it around
• 11 Bottom line

What do people look for in a realtor?

Buyers and sellers want different things, and the type of property will also demand what they look for. For the sake of simplicity, in this guide, we’ll focus on home buyers and sellers.

What home sellers want in a realtor

It is easy to assume you know what people want in a realtor, but really, how do you?

A survey conducted by the National Association of Realtors showed that there were a few elements most wanted by sellers and buyers and we’ll explore them below. Take note that the survey was aimed at research-savvy home sellers; those that use the internet to find information, so these people are aware of online marketing techniques.

Ready? Let’s go.

#1: Sellers want to trust that you’ll find a buyer

It makes sense that most home sellers said that they want to know that the agent will find a buyer. What does this mean as far as compiling a realtor bio? Marketing your effectiveness rate in selling other people’s home is key.

#2: Ability to sell within a definite time frame

This requirement was only 1% less a requirement than the previous one; home sellers don’t want the process to drag on and on without a time frame. The importance of this also points to marketing; the more aggressive the property is marketed, the faster it will sell. In your bio, you may wish to mention how fast you sell properties (if it’s true of course).

#3: Provide a true price, not a puffed up one

17% of home sellers say that because they want the property to sell, they don’t want agents to give a puffed up price, but rather a competitive one. Translated? Be honest and transparent about what they can expect. In your bio, don’t just say you are honest, but show them.

#4: Suggest improvements to sell for more

As a realtor, you are the expert: suggest ways that sellers can increase the price; for example, what can they do to make the property look better? Show your authority in humility; it builds credibility and trust in your experience. Get this across in your bio.

#5: Help with legalities and paperwork

It’s certainly surprising that only 7% of sellers made this requirement a priority. It’s still important, but understanding what’s most essential to sellers, build your bio primarily around marketing and correct pricing.

#6: Negotiate with buyers

Negotiating with buyers, while still a requirement, is number sixth on the list, but not as important as marketing and proper pricing.

What buyers want in a realtor

Just as with sellers, so buyers are not all the same; it all depends on the type of property to be sold. In addition, those who are buying a home for the first time will need more help, while an investor will demand more data.

And so we’ll generalize on the home buyer.

Actual home buyers (and even sellers) say they value:

• Honesty and integrity. Be straight with prospects. Tell them what they can expect. Don’t just say integrity is important to you (everyone trying to sell something says they are honest so the word has lost its power), instead, show buyers in your bio why you can be trusted.
• Experience in the selling and buying process. Displaying your experience builds credibility and trust, and these two elements are everything to both sellers and buyers.
• Responsiveness : buyers want to know that they can count on you to keep in touch, and that you respond to their needs.
• Buyers want to know that you know your stuff and that you know what’s up in the industry.
• Communication skills are always important and buyers value realtors who are good at communicating and keeping them updated.

Now that you understand what’s important to home sellers and buyers, the next thing to focus on is putting yourself in the buyer’s and seller’s shoes.

Buyer’s shoes: the home search process

The findings come from a research report by Nar Realtor:

• The majority of buyers first go online to look for properties for sale, while only 17% first get in touch with a realtor.
• 88% of buyers find online websites to be the most helpful way to find information.
• On average, buyers search for 10 weeks, and in this time, look at 10 homes.
• Those whose first step is finding a realtor, usually find a home faster than those who go online first, and they also visit far less homes before making an offer to buy.

Seller’s shoes: the home selling process

Realtors need to understand what’s known in marketing as the “sales funnel”, or as OnCarrot calls it, a “sales vortex” which shows where prospective sellers are in the funnel, or vortex.

Image Credit: OnCarrot

Interestingly, in a digital age where content creation can significantly impact marketing, realtors have begun to adopt strategies that were once exclusive to fields like blogging or academia. One such strategy is collaborating with professional paper writers , who can craft compelling content for blogs, guides, and even property descriptions. This content not only enhances the realtor’s website but also improves SEO rankings, making it easier for home buyers and sellers to find them online. This approach aligns with the needs of research-savvy sellers who rely on the internet to find a realtor with a strong online presence and marketing acumen. By understanding the power of quality content, a realtor can effectively communicate their expertise, reliability, and success in the real estate market.

When prospective sellers are ready to enlist the help of a realtor, they are in the “introduction” phase of the vortex, and it is at that time they become aware of you, and it is at that time they are likely to see your realtor bio.

It is at this stage that they start searching for answers; they are not quite ready to put their home on the market, but they’re doing their homework.

The realtor bio is right at the top of the funnel, but the goal of your biography is to push the prospective seller down through the funnel:

When you understand where they’re at, and what they are looking for in that phase, you will be better prepared to write a realtor bio that stands out from the crowd and gives sellers what they are looking for and as such, they are more likely to give you their home to sell.

Learn more about the real estate marketing funnel and client journey .

What is a realtor bio?

A realtor bio is how an estate agent showcases their personal brand.

It’s somewhat of a one-page curriculum vitae or a portfolio, and the purpose is the same: for buyers and sellers to learn about why they should pick you as the realtor who sells their home.

Here’s an example from Brendan Bartic, who does an excellent job at showcasing his ability as a realtor:

Example of a realtor bio

A realtor bio displays your skills and more importantly, attempts to make a connection with a prospective seller or buyer. It is not the place where you aim to make a sale; instead, it should serve as a way to build trust and credibility and make people excited to contact you in order to help them either sell or buy a home.

The realtor bio is one of the first phases in the buying or selling cycle that prospects see, so it warms them up to make contact with you.

Bios can be placed on LinkedIn, company websites, as an email signature, a real estate agent app and for other different purposes.

Here is an example of a real estate agent’s LinkedIn profile. It’s great that he’s used a unique and funny header, and utilised (somewhat) the area that should include his bio, but he could do a lot better:

This realtor, however, does not use the LinkedIn profile opportunity to showcase his talents, nor has he used a unique header:

Both of these are LinkedIn profiles and both could be optimized for enhanced results.

It is recommended that agents compile at least three bios:

• One written in the first person for sites like LinkedIn.
• One written in the third person for a company website.
• A mini-bio about the length of a paragraph, to be used as an email signature, or other places where you can’t use your full profile.

Why is a realtor bio important?

Why is a realtor bio so important? Well, let’s answer that with a question: why do people choose to buy from one company over another? Why do people buy one brand of clothing but not the other?

Since we know that 50% of buyers find the homes they purchase online, sellers also take to the internet right at the start of their sales process, with 88% using an estate agent to help them sell.

When sellers first start their journey, they will be looking at realtor bios to see who best they feel will find them a buyer, at the right price, and within a specific time frame.

And that, ladies and gentlemen, is why the realtor bio is so important: traditionally, people would consult the newspaper, or even call and meet potential agents, but now, because they’re going online, the realtor bio acts as the agent’s representative, and if it doesn’t do a good job of selling the agent, it will not achieve the desired result, and is a missed opportunity.

What should a realtor bio include?

There are a few key elements that should be included in your realtor bio:

• Realtor experience
• Connection to the location you’re specializing in
• Sales statistics
• Any awards you’ve received
• Personal information so they can contact you plus social media connects
• The unique value you provide (otherwise known as the UVP – Unique Value Proposition)

What is a UVP (Unique Value Proposition)?

Since so many realtors find it hard to come up with a UVP, let’s get into it…

A UVP is not:

“I go the extra mile”

“I put my clients first”

“I’m a people person”

“I have a passion for Real Estate”

Because who doesn’t say that?

And you know what? Your potential buyers and sellers have developed a scotoma around those useless phrases, so they mean nothing.

With all the fluff and pomp out there, people nowadays need substance. Enter the UVP.

Kevin Ward from YesMasters explains how realtors can differentiate themselves:

Ask yourself two questions:

• How did the best become the best?
• Now, how can I out-perform the best?

Then take one of two approaches:

• Focus on the results that you deliver, or
• How can I connect with the heart? How do I add value to people?

Get more detail in the video:

Most agents don’t have a UVP, instead, the first thing you see when you land on their bio on websites, is, “Licensed Real Estate Professional”. While this is important to include, it should not be reserved for one of the most prominent spots on the page:

What if you’re a new realtor?

It’s easy to write a popping bio when you’re an old hand, but what about if you’ve just started?

Well, if you have no relevant results you can speak of within real estate, then you should focus on tapping into a heart connection; in other words, what do you do that is meaningful to a buyer or seller? This could be that you make the process easy for them by taking control of all the paperwork so that they don’t need to stress. Or perhaps you love matching people’s personalities with a house personality.

Another powerful suggestion for new agents is to focus on skills they had in a previous career and how those skills help them serve their real estate audience today. You don’t have to actually tell prospects you’re a newbie, but rather explain how you are an experienced professional who brings a lot of skills to the table.

Above all, be genuine because people pick up if you’re not.

Click To Tweet

Inspiring real estate bio examples and why they work

Let’s examine a few examples of exceptional realtor bios, and why they work. As you go through these examples, you’ll get a good idea of what works well; make sure you jot down any hot ideas that stem from them:

#1: Realtor: Leslie Woods

Most powerful phrase

“Leslie’s contacts and lifelong area residency leverage her energy and enthusiasm, enhancing her client dedication and insuring satisfied repeat clients and referrals.”

Why the bio works

It showcases the agent’s connection to the community she serves. Focusing on being raised in the area, as well as working and volunteering in the community, tells prospects she knows the area, the people, the customs, what’s potting and this builds credibility. The bio supports her UVP, which is, “ your personal real estate agent ”.

#2: Realtor: Danielle Lazier

“My business has grown successfully and consistently thanks to the repeat business of happy clients and their introductions to friends, family, and neighbors.”

This realtor bio does a great job of building credibility and trust, by using these phrases:

“Since 2002, I have been a leading San Francisco Real Estate Agent.” – She doesn’t just say she’s a leading agent, but adding the “since” date lends credibility. She goes on to back that up by saying she’s had hundreds of past transactions.

“…gives me access to the City’s most motivated home buyers .” – Telling sellers she can easily access motivated buyers is like dangling a carrot in front of them.

“… team of experts can consistently provide.” – This gives the impression that everything will be taken care of, and taken care of well. It provides a sense of relief to the prospect.

“I attribute my success not only to my passion for real estate but also to my intuition regarding the psychology of buying and selling .” – The fact that she understands the psychology of buying and selling screams, “HERE’S A PRO!”

“My business has grown successfully and consistently thanks to the repeat business of happy clients and their introductions to friends, family and neighbors.” – That she gets repeat business from happy clients and that they introduce her to their loved ones tells you that her clients are indeed happy, and therefore so will you be if she sells your home.

#3: Realtor: Cyndie Gawain

“Her business is based on more than 80 percent of referrals from satisfied clients.”

“…catch their dreams of buying and selling a wonderful home .” – Adding this sets off the imagination and association that Cyndie is the agent who will get you your dream home.

“A resident of Dallas for more than 30 years ” – Saying she’s been a resident in the area for that many years makes prospects in that location believe she knows what’s up in the area and can get them what they want.

“Her business is based on more than 80 percent of referrals from satisfied clients.” – This phrase is the clincher because if so many clients are referring her, they must have enjoyed the experience and been satisfied with the process.

“providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business.” – Cyndie doesn’t just claim to provide the most excellent service, but she goes on with “in order to”. Just adding that provides somewhat of a guarantee that she understands service and why it’s important to her clients.

#4: Realtor: Christine Ko

“Christine has built a reputation for her refreshingly friendly customer care and proven ability to guide buyers to obtain the best value for their dream home and to assist sellers to a smooth, stress-free sale of their home.”

“Christine Ko is an accomplished Bay Area agent who brings a strategic yet personable approach to the home buying and home selling process . ” – With the words, “strategy yet personable”, immediately, the prospect gets a sense that this realtor is an expert but will make the process enjoyable.

“ Drawing from years of experience as a Silicon Valley entrepreneur, Christine has built a reputation for her refreshingly friendly customer care and proven ability to guide buyers to obtain the best value for their dream home and to assist sellers to a smooth, stress-free sale of their home.” – This shows that she is experienced and understands how to make the process a smooth, happy one.

“… specializes in home buying and selling, investment properties, luxury homes, and multi-residential properties.” – By specializing, this agent seems more advanced than other agents who just take on any sale. It makes her seem superior, especially if the prospect is interested in buying or selling an investment property, luxury home or multi-res property.

“…help buyers in a highly focused search for their new house and to help sellers get the most value for their home.” – She focuses on both the buyer and seller, not just the one.

“Christine is a member of CAR, NAR, SILVAR, and SFAR and currently serves on the board of the Korean American Professional Society . Along with her service in the community, Christine received a highly prestigious award in 2013 when she was chosen as one of Realtor Magazine’s top 30 under 30 . This award is honored to individuals who exemplify success, skills, creativity, and leadership in the real estate industry.” – Awards immediately put her one step ahead of her competitors, because they are proof that she is good at what she does.

To be noted about this particular biography: the webpage where this agent’s bio lives is filled with images that depict her character and helps form a connection with the viewer. In addition, on the right side of the bio are short points that further help people to feel a connection with her.

Realtor bio 4-part formula

Now that you understand the power of a realtor bio it’s time to craft your own real estate agent bio . Here’s a guideline:

• Start with how you came to be in real estate , but make sure you only give information that is relevant and helpful. For instance, you left your role as an Accountant and how being an Accountant equipped you for XYZ in real estate.
• Chat about how you are connected to the area . For example, you were born and raised there, or have lived in the town for the last 28 years, volunteering in such and such a capacity.
• Outline your expertise. While you don’t want to exclude any prospect, including your unique specialty will differentiate you from other agents. For example, you could be specifically good at dealing with first time sellers or buyers, or your clients enjoy the helpful tips you provide to improve their selling price.
• Get personal. You’ve heard the saying, “people do business with people they like”; so end off your bio with something personal, like “I live with my dog and 3 parrots and love to jog in the mornings when the air is still crisp.” This gives prospects a feel for the human in you, creating a connection.

You are now equipped with all the information you need to make a popping realtor bio, and hopefully, you’ve already created one using our 4-part formula.

Take a quality headshot

First, get a really good quality photo taken to upload with your bio. Take a look at other professional agents and model your clothes, hair, and posture in a similar fashion because your photo speaks volumes.

Spread it around

Create bios for as many online channels as possible, and where applicable.

Make one for LinkedIn, your website or company’s website, a short one for your Facebook page, another short one to add one to your real estate agent app , and another short one for your email footer (use software like Wisestamp to easily create gorgeous email signatures). Use these techniques to craft a professional email address .

Bottom line

As real estate transitions toward digitalization, your professional biography becomes more essential as a marketing tool. While advertising is good for attracting prospects, the place to make a personal connection with people is with your biography.

One thought on “ How to a Create a Realtor Bio That Works: Complete Guide with Examples ”