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boAt Lifestyle

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• | Language: English
• | Pages: 36

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boAt Lifestyle

boAt Lifestyle ^ 523019

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Product Description

Publication Date: July 18, 2022

Industry: Retail and consumer goods

Source: Harvard Business School

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales platform, boAt started selling 'indestructible' connector cables. It moved to personal audio and over time, ventured into newer categories such as wireless audio, home audio, and smartwatches. Each category had custom-designed reasonably priced products supported by strong marketing efforts and a multi-brand ambassador strategy. It soon became one of India's first digitally native brands to record a revenue in excess of $65 million, and the fifth largest wearable company in the world. In early 2022, it brought in experienced executives to take the reins and steer the company on the right path as it prepared to file for an initial public offering. Newly appointed CEO Vivek Gambhir considered the next phase of growth. Would the boAt brand be strengthened by entering new categories? How should they think about leveraging offline channels? And lastly, should boAt consider international expansion?

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'BoAt' Becomes A Case Study At Harvard University; Entrepreneur Aman Gupta Pens An Inspiring Note

Aman Gupta, the co-founder of boAt Lifestyle and famed Shark Tank India judge, has repeatedly proved that anything is possible in this world with dedication and effort. The entrepreneur posted a lengthy note sharing how Harvard University is researching his audio and wearables brand. 

He wrote a message on Instagram and shared a photo of him standing outside Harvard Business School. 

"Harvard Nahee Jaa sake to Kya hua ... apna kaam our apnee company pahucha dee (So what if I couldn't go to Harvard. My work and company got me there.)"

Sharing his pride, Gupta added, 

View this post on Instagram

"We are really proud to share that Harvard Business School has written a case study on boAt. Today, Sameer and I were here talking to the students and the faculty about the case which was presented to the students. "

He recalled his time when he studied various case studies from a prestigious university. 

"I have studied Harvard case studies which have helped me. I am hopeful our case study will help many students learn and grow worldwide," he added.

He posted a picture of the Harvard Business School report along with the note.

Aman's heartwarming note has received comments due to the popularity of the internet.

Aman Gupta gained popularity after he appeared as one of the Sharks (mentors) on Shark Tank India.

Shark Tank India's latest season. The show's creators on Tuesday posted a teaser for it in which a vegetable seller is seen advising his customer on how a business operates using terms like equity and income.

The caption again for the advertisement stated, "Ab pura India business ki sahi value samjhega! 💸 #SharkTankIndiaSeason2 coming soon, on Sony Entertainment Television #SharkTankIndiaSeason2onSony."

The first season of Shark Tank India, which debuted last year, became an instant hit among the audience, with the ‘Sharks’ or judges on the show becoming hot favorites of the audience.

(With ANI inputs)

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boAt rides on Harvard case study wave, co-founder’s post goes viral

Boat lifestyle, an audio equipment brand, was founded by aman gupta and sameer mehta in 2016..

Getting admission to sought-after institutes like Harvard Business School is not a piece of cake, and so is a brand getting selected for a case study in an Ivy League university. Aman Gupta and Sameer Mehta, who founded ‘boAt Lifestyle’ in 2016, fall into the rare breed of entrepreneurs who have got the opportunity to be invited for a talk with Harvard students after the university published a case study of their brand.

On Tuesday, Gupta shared an Instagram post in which he spoke about his experience of visiting Harvard for an interactive session with the students and faculty members after the university published a case study of their brand. The 36-page case study was written by Rajiv Lal and Kairavi Dey, researchers at the Harvard Business School.

As per the case study, boAt Lifestyle, which produces audio electronic products like headphones and speakers, is “one of India’s first digitally native brands to record a revenue in excess of $65 million and the fifth largest wearable company in the world”.

In the heartwarming post, Gupta wrote, “Harvard Nahee Jaa sake to Kya hua … apna kaam aur apnee company pahucha dee… We are really proud to share that Harvard Business School has written a case study on boAt. Today, Sameer and I were here talking to the students and the faculty about the case which was presented to the students. I have studied from Harvard case studies which have helped me. I am hopeful now our case study will help a lot of students learn and grow around the world . #boAtReachesHarvard”.

  View this post on Instagram   A post shared by Aman Gupta (@boatxaman)

Gupta’s post soon gathered over 1.6 lakh likes in less than 24 hours. Commenting on it, an Instagram user wrote, “@boatxaman now this is something you don’t hear often about an Indian brand. Congratulations Sir Ji

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Entrepreneur Aman Gupta's Post On Harvard University's Case Study On boAt Wins Internet

The businessman took to instagram to share the news. many internet users congratulated and wished luck to mr gupta..

Entrepreneur Aman Gupta at Harvard Business School.

Co-founder of boAt Lifestyle and the famous judge of TV show Shark Tank India Aman Gupta has proved that anything is possible in this world through hard work and perseverance. The entrepreneur shared a post detailing how Harvard University is doing a case study on his audio & wearables brand. He posted a picture outside Harvard Business School and penned a note on Instagram and wrote, "Harvard Nahee Jaa sake to Kya hua ... apna kaam aur apnee company pahucha dee (So what if I couldn't go to Harvard. My work and company got me there.)"

Mr Gupta continued, "We are really proud to share that Harvard Business School has written a case study on boAt. Today, Sameer and I were here talking to the students and the faculty about the case which was presented to the students. "He recalled his time when he studied from various case studies of the prestigious university. "I have studied from Harvard case studies which have helped me. I am hopeful now our case study will help a lot of students learn and grow around the world," he continued on the social media platform. Along with the note, he also posted a picture of the report by the Harvard Business School. 

View this post on Instagram A post shared by Aman Gupta (@boatxaman)

It was posted two hours ago and since being posted, it has amassed over one lakh likes. Several internet users have left comments on this heartwarming journey. One user wrote, "This is amazing and making it from scratch has its own charm. Congratulations Aman and Sameer."

"When boat reached international market," said a second user.

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A third user commented, "@boatxaman now this is something you don't hear often about an Indian brand.  Congratulations Sir Ji"

"Such an Amazing Achievement Sir @boatxaman.We all are proud of you , @mehta1815 Sir and @boat.nirvana with @prat23 . Heartiest Congratulations from all of us," added another user.

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Harvard publishes case study on boAt, co-founder shares inspirational post

The 36-page case study was written by Kairavi Dey and Rajiv Lal, who are researchers at the Harvard Business School.

Getting into Harvard Business School is a dream of many, and unfortunately, it remains a dream for most students as it is really hard to get admission to this prestigious institute. However, Aman Gupta, co-founder, and CMO at boAt Lifestyle has shared a post on Instagram which shows that even if you don’t study at a university like Harvard, you can still be very successful in the business world. In the caption of his post, Aman Gupta wrote that Harvard Business School has written a case study on boAt. He went on to say that he and Sameer Mehta, Co-Founder & Chief product officer at boAt, were in the institute for talking to the students and the faculty about the case which was presented to the students. He added that he is hopeful now that their case study will help a lot of students to learn and grow around the world.

Have a look at this post:

The post received a lot of appreciation in the comment section. A user wrote, “Wow! This is great. Making India proud!”

Another individual wrote, “Many many congratulations.”

An account said, “You are an inspiration.”

Some users wrote that they are proud boAt customers.

The 36-page case study was written by Kairavi Dey and Rajiv Lal, who are researchers at the Harvard Business School. According to the case study, boAt Lifestyle is one of India’s first digitally native brands to record revenue in excess of $65 million and it is the fifth largest wearable company in the world.

Operated by Imagine Marketing limited, boAt is the Indian digital-first company that sells headphones, earphones, wireless speakers, connector cables, and smartwatches. The company sold “Indestructible” connector cables in 2016 solely via Amazon India. Following this, it began selling personal audio with wired earphone product range, BassHeads, and waterproofing. and robust cables. With time, boAt expanded into home audio, portable Bluetooth speakers, wireless audio, and smartwatches.

In a recent development, boAt deferred its plans of public share sale and raised $60 million from private investors instead amid the continuing concerns over the volatile stock market.

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Couldn't study at Harvard, but made my company and work make a mark here, says boAt co-founder Aman Gupta

"i am hopeful now our case study will help a lot of students learn and grow around the world," boat co-founder aman gupta said in his instagram caption..

View this post on Instagram A post shared by Aman Gupta (@boatxaman)

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Harvard has a case study on boAt. Founder Aman Gupta shares post of gratitude

Aman gupta took to instagram to announce that his startup boat (founded in 2016) was featured in a case study in the curriculum of harvard business school..

Listen to Story

• boAt co-founder Aman Gupta shared a post of gratitude for Harvard Business School.
• Harvard published a case study on Gupta's startup boAt.
• The post was shared on Instagram.

Being one of the most elite educational institutes, Harvard Business School boasts of a curriculum that includes case studies of many companies that have made an impact in the market. That’s why, when his startup boAt was selected for a case study at the prestigious school, co-founder Aman Gupta was more than elated.

Gupta took to Instagram to announce that his startup boAt (founded in 2016) was featured in a case study in the course of Harvard Business School. A major achievement we must say! “Harvard Nahee Jaa sake to Kya hua â€æ apna kaam aur apnee company pahucha deeâ€æ (Doesn’t matter if we couldn’t go to Harvard, because our work and company helped us reach there),” read the caption.

“We are really proud to share that Harvard Business School has written a case study on boAt. Today, Sameer and I were here talking to the students and the faculty about the case which was presented to the students. I have studied from Harvard case studies which have helped me. I am hopeful now our case study will help a lot of students learn and grow around the world,” it added.

View this post on Instagram A post shared by Aman Gupta (@boatxaman)