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Interviewing Users (2nd Edition)

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How to Uncover Compelling Insights

By  Steve Portigal

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

In this new and updated edition of the acclaimed classic Interviewing Users , Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.

Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries .

Who Should Read This Book?

  • Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are.
  • Anyone and everyone who wants to learn how to interview and listen to people.
  • Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you.

Need this book right away? Get the first edition at a reduced price

Testimonials.

As a research leader who has been out of the field for too long, Interviewing Users reminded me of what I once knew, taught me some new approaches, and fired me up to get back out there and do this work of learning about humans with renewed confidence and reverence. — Robin Beers, PhD, Ubuntu Culture Company
A complete guide to interviewing that teaches you a considerate, humane, actionable approach to learning from users. — Aras Bilgen, UX consultant
Steve Portigal wrote the book on interviewing users, and then he made it even better. What more do you need to know? — Brendan Jarvis , Facilitator of Human Insights, The Space InBetween
Steve Portigal is one of my go-to veterans for field research, interviewing users, thoughtful insights, and teaching/coaching others to do this effectively. If you need to interview users, you need this book. — Rich Mironov, CEO and smokejumper product executive
Interviewing Users is a goldmine of knowledge for anyone who wants to effectively conduct user interviews. It’s well-written, engaging, and full of practical advice. — Tomer Sharon, author, Validating Product Ideas and It’s Our Research
Clear and concise with great examples, this is quite simply the best book on when, why, and how you should conduct user interview studies. Whether you’re new to interviewing or have had years of experience, there’s a wealth of information here for you. — Elizabeth F. Churchill ., PhD, Senior Director, Google
Interviewing Users is a straightforward guide to the practice of UX research. Steve also invites the reader into the community of practice of UX research by bringing in writings from other practitioners from across the globe. — Sam Ladner , PhD, author of Practical Ethnography and Mixed Methods

Table of Contents

Foreword by Jamika D. Burge Chapter 1: Interviewing Addresses a Business Need Chapter 2: Research Logistics Chapter 3: Contextual Methods—More Than Just Asking Questions Chapter 4: The Successful Fieldwork Experience Chapter 5: Best Practices for Interviewing Chapter 6: The Intricacies of Asking Questions Chapter 7: Better Interviews Chapter 8: Documenting the Interview Chapter 9: Making Sense of Your Data Chapter 10: Making an Impact with Your Research

These common questions about online learning and design and their short answers are taken from Steve Portigal’s book Interviewing Users: How to Uncover Compelling Insights (2nd edition) . You can find longer answers to each in your copy of the book, either printed or digital version.

What’s new in the second edition? This edition features two new chapters: one about analysis and synthesis and sharing research results, and another about ensuring that your user research efforts will have an impact on your organization. There are seven new short essays (we call them sidebars) from guest contributors. Plus, you’ll find updated examples, stories, and tips for leading interviews, and new sections about bias, remote research, ResearchOps, planning research, and research logistics.

Sample Chapter

This is a sample chapter from Steve Portigal’s book  Interviewing Users: How to Uncover Compelling Insights (2nd edition) . 2023, Rosenfeld Media.

Chapter 1: Interviewing Addresses a Business Need

A few years back, I worked with a company that had the notion to turn a commodity safety product—the hard hat—into a premium product. They would incorporate advanced features and then charge a higher price point. I don’t actually know where their idea came from, but one can imagine that they had seen all kinds of everyday products be reformulated to generate a higher scale of profit (think about Starbucks, gourmet salt, smartphones, Vitamix blenders, or horsehair mattresses). They sketched out a set of features that would improve the functional performance of the hard hat.

Presentations

  • Interviewing Users (O’Reilly 2013) ( webinar recording )
  • Interviewing Users (IxDA Los Angeles/LA UX Meetup 2013) ( slides ,  video ,  alternate video ,  tweetstream )
  • We’ve Done All This Research, Now What (Mozilla UX 2012) ( video )

Illustrations

IU2E000: Front Cover

Doorbells, Danger, and Dead Batteries

User research war stories.

validating product ideas front cover

Validating Product Ideas

Through lean user research.

practical empathy front cover

Practical Empathy

For collaboration and creativity in your work.

jobs to be done cover image

The Jobs To Be Done Playbook

Align your markets, organization, and strategy around customer needs.

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interviewing users book

Interviewing Users: How to Uncover Compelling Insights (2nd edition)

Interviewing people is a skill that most professionals who do research assume they already possess. But not everyone knows how to ask questions well. Expert researcher Steve Portigal updates his classic Interviewing Users to provide fresh guidance on interviewing techniques, as well as new content. This edition includes a new foreword by Jamika D. Burge and features two new chapters: one about analysis and synthesis and sharing research results, and another about ensuring that your user research efforts will have an impact on your organization. There are seven new short essays (we call them sidebars) from guest contributors. Plus, you’ll find updated examples, stories, and tips for leading interviews, and new sections about bias, remote research, ResearchOps, planning research, and research logistics. You’ll move from simply gathering data to uncovering powerful insights about people.

  • Interviewing Addresses a Business Need
  • Research Logistics
  • Contextual Methods—More Than Just Asking Questions
  • The Successful Fieldwork Experience
  • Best Practices for Interviewing
  • The Intricacies of Asking Questions
  • Better Interviews
  • Documenting the Interview
  • Making Sense of Your Data
  • Making an Impact with Your Research
  • A guide to participating in fieldwork
  • Stakeholder interview guide
  • Sample screener
  • Sample interview guide
  • Observation frameworks
  • Observation guide
  • Debrief worksheets

Praise for the Book

“Clear and concise with great examples, this is quite simply the best book on when, why, and how you should conduct user interview studies. Whether you’re new to interviewing or have had years of experience, there’s a wealth of information here for you.”

Elizabeth F. Churchill, PhD, Senior Director, Google

“Steve Portigal is one of my go-to veterans for field research, interviewing users, thoughtful insights, and teaching/coaching others to do this effectively. If you need to interview users, you need this book.”

Rich Mironov, CEO and smokejumper product executive

“Steve Portigal wrote the book on interviewing users, and then he made it even better. What more do you need to know?”

Brendan Jarvis, Facilitator of Human Insights, The Space InBetween

“A complete guide to interviewing that teaches you a considerate, humane, actionable approach to learning from users.”

Aras Bilgen, UX consultant

“As a research leader who has been out of the field for too long, Interviewing Users reminded me of what I once knew, taught me some new approaches, and fired me up to get back out there and do this work of learning about humans with renewed confidence and reverence.”

Robin Beers, PhD, Ubuntu Culture Company

“ Interviewing Users is a straightforward guide to the practice of UX research. Steve also invites the reader into the community of practice of UX research by bringing in writings from other practitioners from across the globe.”

Sam Ladner, PhD, author of Practical Ethnography and Mixed Methods

“ Interviewing Users is a goldmine of knowledge for anyone who wants to effectively conduct user interviews. It’s well-written, engaging, and full of practical advice.”

Tomer Sharon, author of Validating Product Ideas and It’s Our Research

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Interviewing Users: How to Uncover Compelling Insights Paperback – Oct. 17 2023

Purchase options and add-ons, who should read this book.

  • Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are.
  • Anyone and everyone who wants to learn how to interview and listen to people.
  • Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you .
  • User research is key for companies to include in their design and development process.
  • The best way to do user research is through interviewing users and determining their needs.
  • Interviewing can identify what could be designed or what is actually a problem.
  • Teams who meet their users face-to-face will build better products.
  • Field research takes a lot of preparation to be successful—and a solid plan in advance.
  • There are critical techniques and frameworks for mapping human behavior.
  • A good interviewer always puts their participants at ease.
  • If you ask the right questions, you’ll get the right answers.
  • A smart interviewer checks their worldview at the door.
  • To establish a rapport with your interviewee, listen and don’t be judgmental.
  • Research data is a combination of analysis and synthesis.
  • The importance of research analysis must be continually highlighted and emphasized to the powers that be.

Frequently Asked Questions

Testimonials.

  • ISBN-10 1959029789
  • ISBN-13 978-1959029786
  • Publisher Rosenfeld Media
  • Publication date Oct. 17 2023
  • Language English
  • Dimensions 15.24 x 1.91 x 22.86 cm
  • Print length 276 pages
  • See all details

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  • Publisher ‏ : ‎ Rosenfeld Media; 2 edition (Oct. 17 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 276 pages
  • ISBN-10 ‏ : ‎ 1959029789
  • ISBN-13 ‏ : ‎ 978-1959029786
  • Item weight ‏ : ‎ 522 g
  • Dimensions ‏ : ‎ 15.24 x 1.91 x 22.86 cm
  • #109 in Website Architecture & Usability (Books)
  • #147 in Research Marketing
  • #151 in Market Research (Books)

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Interviewing Users: How to Uncover Compelling Insights Paperback – 1 May 2013

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Interviewing Users: How to Uncover Compelling Insights

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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

  • Print length 176 pages
  • Language English
  • Publication date 1 May 2013
  • ISBN-10 193382011X
  • ISBN-13 978-1933820118
  • See all details

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Product description

About the author.

Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at portigal.com/blog and tweets at @steveportigal.

Product details

  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 193382011X
  • ISBN-13 ‏ : ‎ 978-1933820118
  • 29 in Interface Design Programming
  • 37 in Web Design
  • 50 in Web Scripting & Programming

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Interviewing Users: How to Uncover Compelling Insights (Paperback)

Interviewing Users: How to Uncover Compelling Insights By Steve Portigal, Jamika D. Burge (Foreword by) Cover Image

Description

Interviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.

In this new and updated edition of the acclaimed classic Interviewing Users , Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.

Everyone will get something from this book. But beyond the requisite information, it's simply a good read.

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  • Kobo eBook (April 30th, 2013): $38.99
  • Kobo eBook (October 16th, 2023): $42.99
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From the Publisher . Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Interviewing Users will explain how to succeed with interviewing, including:

  • Embracing how other people see the world
  • Building rapport to create engaging and exciting interactions
  • Listening in order to build rapport.

With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.

interviewing users book

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interviewing users book

‘The truth is not one-sided': Internet divided as Bill Maher explains why he thinks Donald Trump is ‘literally crazy'

L OS ANGELES, CALIFORNIA: Bill Maher , the unapologetically outspoken political commentator and comedian, is no stranger to controversy. In a recent interview with CBS News' 'Sunday Morning,' Maher reiterated his commitment to representing the "normies," those in the vast middle ground of American politics who are tired of extreme partisanship.

"I speak for that, I think, vast middle that is tighter than partisanship," he explained. "I don't want to hate half the country, and I don't hate half the country."

Bill Maher's book unveils political insights amid rising concerns over right-wing extremism

Maher's latest book, 'What This Comedian Said Will Shock You', serves as a platform for his views on the current political landscape. He acknowledges that while the left can be irritating and "frustrating", it's the political right that truly "alarms" him.

He believes their actions and rhetoric pose a greater threat to the fabric of American society. "They're very alarming. They're extremely alarming, more alarming." 

When questioned about his focus on critiquing the right, Maher said, "The truth isn't one-sided like that."

Bill Maher calls out Trump's 'malignant narcissism'

"The Democrats constantly are running against Trump with the idea, ‘You people out there couldn't possibly vote for this guy,'" Maher continued. "And people are saying, ‘Watch me. Hold my beer. Watch me vote for him again'."

Maher said the media should focus on highlighting Trump's mistakes and lies.

"We know he's a liar. He's Donald Trump. He can't help himself. He's crazy. I mean, I think literally crazy. I think there's a level of malignant narcissism, which is not just a personality quirk. It's diagnosable, and he suffers from it."

Despite his criticism, Maher extends an open invitation to Trump to appear on his show, suggesting that the former president may not actually harbor animosity towards him, evidenced by his consistent viewership of Maher's program.

Bill Maher speculates on Trump's viewership habits

Maher reveals, "I don't think he really hates me, because I think he… the amount of times that he goes after me, he watches the show."

He continues, "‘Accidentally,' it's always ‘accidentally' - he watches it accidentally every week. It's amazing."

Trump, however, has not taken kindly to Maher's assessments . He has frequently taken to social media to deride Maher and his show, accusing him of bias and incompetence.

Trump's responses only seem to affirm Maher's assertions about the former president's temperament and behavior.

Trump's social media outbursts include, "Bill Maher is the worst! He never got it, and never will. Bad ratings, a big fail on CNN shot, major case of TRUMP DERANGEMENT SYNDROME", as well as "I actually watched, first time in a long time, ratings challenged Bill Maher's really boring interview with RFK Jr last night, only to find that Junior' is far more LIBERAL than Maher and, in fact, far more LIBERAL than anyone running as a Democrat, including [Cornel] West and [Jill] Stein."

Internet reacts to Bill Maher's political commentary

Reactions to Bill Maher's political views were diverse, with some social media users agreeing with Maher while others slammed him.

One user wrote, "Bill Maher and I are not aligned a lot of things, but I click when I see he is interviewed. He makes people think."

Another said, "I don't agree with everything he says, but I like that he calls out both sides."

One user wrote, "I used to dislike him but I really appreciate what he's saying these days. Calls out crazy Trumpism on the right and calling out the crazy wokeness on the left. VERY refreshing."

Another said, "The truth is not one sided."

One user commented, "Whether agree or disagree, Maher's unique in his thoughts/opinions. And, yes, he's hilarious on a regular basis."

One user replied, "Bill Maher's ego always gets in his way."

This article contains remarks made on the Internet by individual people and organizations. MEAWW cannot confirm them independently and does not support claims or opinions being made online.

‘The truth is not one-sided': Internet divided as Bill Maher explains why he thinks Donald Trump is ‘literally crazy'

More From Forbes

Nick bostrom’s ‘deep utopia’ on our ai future: can we have meaning and fun.

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Nick Bostrom, professor, Oxford University

A new book by Nick Bostrom is a major publishing and cultural event. His 2014 book, Superintelligence , helped to wake the world up to the impact of the first Big Bang in AI, the arrival of deep learning. Since then we have had a second Big Bang in AI, with the introduction of transformer systems like GPT-4. Bostrom’s previous book focused on the downside potential of advanced AI. His new one explores the upside.

Deep Utopia is an easier read than its predecessor, although its author cannot resist using some of the phraseology of professional philosophers, so readers may have to look up words like “modulo” and “simpliciter.” Despite its density and its sometimes grim conclusions, Superintelligence had a sprinkling of playful self-ridicule and snark. There is much more of this in the current offering.

Odd Structure

The structure of Deep Utopia is deeply odd. The book’s core is a series of lectures by an older version of the author, which are interrupted a couple of times by conflicting bookings of the auditorium, and once by a fire alarm. The lectures are attended and commented on by three students, Kelvin, Tessius and Firafax. At one point they break the theatrical fourth wall by discussing whether they are fictional characters in a book, a device reminiscent of the 1991 novel Sophie’s World .

Interspersed between the lectures are a couple of parables. One is told in letters from Feodore the Fox to his Uncle Pasternaught. Feodore and his porcine friend and mentor Pignolius are in a state of nature and groping their way toward an agricultural revolution. Despite this, Feodore’s letters are written in a highly educated, erudite style, and he has a decent grasp of the scientific method, using data and experiments.

The other parable concerns Thermo Rex, a domestic space heater whose very rich owner dies and dedicates his large fortune to its maintenance and well-being. This causes the heater to be upgraded and granted superhuman intelligence and also consciousness. Despite the echoes of terrifying dinosaurs in its name, it refrains from intervening in human life.

Drake Kendrick Lamar Feud Timeline Third Trespassing Incident In A Week Reported At Drake s Toronto Home

Netflix: marvel dud among movies new on streaming service this week, apple’s new chatgpt deal—here’s what it means for iphone security, an assumption and a swerve.

So much for the structure; what about the content? Two of its most striking features are a huge and controversial assumption and a huge swerve.

The assumption is that in the foreseeable future we will find ourselves in what Bostrom calls a “solved world” that is “technologically mature.” This means that all significant scientific problems have been resolved, and humanity is calmly spreading out into the cosmos, its population expanding exponentially as we go. We enjoy enormous abundance, and pretty much all sources of conflict have been removed. The central project of the book is to determine whether this state of affairs would be enjoyable for humans (or post-humans) and whether our lives could be meaningful.

Personally, I find this assumption implausible. In the past, every time we solved a challenge it revealed several new ones, and although the past is an unreliable guide to the future, I strongly suspect this pattern will continue until we discover who really constructed this particular simulation. Hence I prefer Kevin Kelly’s idea of protopia to the notion of utopia. A protopia is a situation in which everything is very good, and day by day it keeps getting a bit better.

Shallow And Deep Redundancy

Bostrom’s first task is to decide whether in a solved world humans and post-humans will be redundant. He makes the helpful distinction between shallow and deep redundancy. In shallow redundancy, there are no jobs for humans because machines can do everything we do for money cheaper, better and faster. He suggests that certain jobs could not be automated if consumers wanted the practitioner to be conscious, and other jobs might require the person doing them to have moral status. However, it would become impossible for humans to hold down even these recondite jobs if conscious machines arrive. Nevertheless, in shallow redundancy, humans can live worthwhile and indeed meaningful lives being creative, having fun and doing work that they enjoy but are not paid for.

In a state of deep redundancy, there are no tasks, including pastimes, that are worthwhile for humans and post-humans to undertake. In this situation, AI makes leisure activities like shopping, gardening, browsing and collecting antiques, and exercising feel pointless. Even parenting could become deeply redundant as robots could be better parents, and anyway parenting could not take up enough of a person’s (now very long) life to provide its purpose.

If the utopians have what Bostrom calls plasticity and autopotency — the ability to modify their own mental states — they could escape despair from uselessness. But although they could abolish boredom, they could not abolish boringness. Bostrom cites the example of Peer in Greg Egan’s 1994 novel Permutation City. Peer has rewired his brain to exult in the accomplishment of carving perfect chair legs, even after he has finished hundreds of thousands of them. Peer is not remotely bored, but his life is profoundly boring and lacking meaning.

The Meaning Of Life

And so the good professor heads off in search of the meaning of life. Spoiler alert, this is where the huge swerve happens: he does not provide it. To be fair, he gives us advance warning, in what is for me one of the book’s best passages: “Asking someone the meaning of life is like asking their recommendation for shoe size. This is especially clear if we entertain the radical possibility that we are not in a simulation.” (Channelling Douglas Adams, he adds that the best shoe size is 10.)

The lens which Bostrom chooses for his analysis of meaning is a theory developed by South African philosopher Thaddeus Metz. This theory stipulates that in order to be meaningful, a life should follow an arc of overall improvement and include elements of originality and helping others. It is an objectivist theory, which means that meaning cannot simply be what each of us decides we want it to be. Subjectivist ideas of meaning could be satisfied by simply tweaking your psychology and could include the kind of life which the American legal scholar Richard Posner warned us about: “brawling, stealing, over-eating, drinking and sleeping late.”

For Metz, a meaningful life must also have an encompassing, transcendental purpose: it should absorb a lot of a person’s time and energy, and it should serve a purpose beyond their mundane lives. But Bostrom spares himself the problem of giving a definitive answer about the meaning of life by having his Dean abruptly terminate his final lecture. His students comment that the answer “got lost in the literary upholstery.”

Upside Potential—And Jokes

Given that Bostrom’s avowed reason for writing Deep Utopia was to alleviate some of the doom and gloom surrounding AI at the moment, and perhaps offset the alarm raised by his earlier book, it is frustrating that it lacks much description of the technology’s upside potential. His own 2008 “Letter from Utopia” demonstrates that he is perfectly capable of providing it: “There is a beauty and joy here that you cannot fathom. It feels so good that if the sensation were translated into tears of gratitude, rivers would overflow.”

Instead we are left with the jokes and the epigrams, and for me at least, these are worth the price of admission. Even if many of us are presently doomed to be “homo cubiculi,” our species shows promise: “Between the sunshine of hope and the rain of disappointment, grows this strange crop we call humanity.” One of our best features is our capacity for aesthetic appreciation. With enough of that, “a duck’s beak can fascinate for weeks. Without it we are like the patrol dogs at the Louvre.”

Calum Chace

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Kristi Noem has admitted the Kim Jong Un part of her book isn't true but she read it for her audiobook anyway

  • South Dakota Gov. Kristi Noem's forthcoming book incorrectly said she had met with Kim Jong Un.
  • After the passage leaked before publication, she said she asked the book's publisher remove it.
  • She did her own narration for the audiobook. Why didn't she catch the error then?

Insider Today

South Dakota Gov. Kristi Noem may have been caught fibbing.

The rising Republican politician claimed last week she ordered changes to her soon-to-be-released book, "No Going Back: The Truth on What's Wrong with Politics and How We Move America Forward," after learning it falsely said she met with North Korean Supreme Leader Kim Jong Un.

"I remember when I met with North Korean dictator Kim Jong Un, I'm sure he underestimated me having no clue about my experience staring down little tyrants. I've been a children's pastor after all," Noem wrote in her book about an interaction with the North Korean leader that never happened, as Politico reported last week.

CBS News' " Face the Nation " host Margaret Brennan pressed Noem on Sunday about the false passage in her book.

"Did you meet Kim Jong Un?" Brennan asked the governor.

"I'm not going to talk about my specific meetings with world leaders, I'm just not going to do that," Noem said. "This anecdote shouldn't have been in the book, and as soon as it was brought to my attention, I made sure that that was adjusted."

Related stories

Later Sunday, Noem's book publisher released a statement. "At the request of Governor Noem, we are removing a passage regarding Kim Jong Un from her book No Going Back, upon reprint of the print edition and as soon as technically possible on the audio and ebook editions," it said.

In other words, the audiobook version of Noem's memoir narrated by the governor herself will have to be edited as well, meaning Noem read the false North Korea statement aloud for the recording without correcting it.

A representative from Noem's office did not respond to Business Insider's question about why the governor didn't report the error sooner. CBS News asked Noem a similar question during their interview, leading the governor to accuse the host of treating her "differently than every other person" she's spoken with on the show.

The rollout for Noem's forthcoming book has been a disaster.

The Guardian obtained an early copy of Noem's book in late April, and revealed that Noem wrote about shooting her family's 14-month-old dog in a gravel pit.

She's since defended the passage, adding that she recently also killed three horses. Noem has also said that President Joe Biden's dog, Commander, should be put down after it reportedly bit several Secret Service agents.

The Daily Beast reported on May 3 that sources close to former President Donald Trump said Noem's recent negative attention effectively disqualified her from becoming his vice presidential running mate, calling it "political suicide."

But a fundraiser in Mar-a-Lago over the weekend, Trump was recorded saying she was "somebody that I love."

Watch: Inside Kim Jong Un's bulletproof train loaded with weapons and 'lady conductors'

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  24. Bill Maher calls out Trump's 'malignant narcissism'

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    Nick Bostrom, professor, Oxford University. Sportsfile via Getty Images. A new book by Nick Bostrom is a major publishing and cultural event. His 2014 book, Superintelligence, helped to wake the ...

  27. Kristi Noem has admitted the Kim Jong Un part of her book isn't true

    Kristi Noem's book release hasn't gone as well as she'd likely hoped. Anna Moneymaker/Getty Images. South Dakota Gov. Kristi Noem's forthcoming book incorrectly said she had met with Kim Jong Un ...