MARKETING INSIGHTS

What is content writing? (An explainer with tips and examples)

  • Jenna Romano
  • Aug 23, 2022

content writing example with screenshot of ecommerce website homepage messaging

Content writing plays an integral role in a brand’s success. When you create a website , for instance, you choose your words for everything from the home page to the individual blog posts you publish.

Your copy can affect how well your website ranks on search engine results pages, as well as how valuable visitors find your site’s content. Without high-quality writing, your marketing efforts may flounder and, with them, your website.

In this post, we’ll define content writing, explore the benefits of good content writing and share tips for success as well as unique examples.

What is content writing?

Content writing refers to creating digital content for a brand’s marketing strategy . This includes content for:

Sales landing pages

Social media posts

Newsletters

White papers

Press releases

Content writing is just one content marketing tool in a brand’s arsenal. Pair it with robust research, diligent planning and high-quality visuals to optimize your strategy.

Your content marketing strategy will depend on your product, services and audience. For example, a restaurant’s clientele might not want to follow a blog, but they will likely want to see tantalizing food photos and reels on Instagram.

A recent Semrush survey of content marketers found certain content types are more effective and successful than others:

Video (37%)

Blog posts (36%)

Success stories (22%)

Case studies (16%)

Webinars (16%)

Every piece of content in your marketing strategy likely has a written component to it. Take marketing videos, for example. Someone needs to write the video script as well as the title, description and show notes to help with SEO and accessibility.

The benefits of good content writing

97% of the content marketers in the 2021 Semrush study said that content was a critical part of their overall marketing strategy. There’s a reason for that—well-written content provides brands with many benefits:

By creating content for different channels, a brand can attract a much larger audience.

You can tailor content to different segments of a brand’s audience, making it easier to connect.

Writing great content will help strengthen a brand. This will make it easier to recognize and more relatable.

Content offers value to customers and non-customers alike and asks for nothing in return—just their time and attention.

Google rewards websites that consistently create quality content with better rankings.

Content writing helps existing customers get more from their purchases, which can increase loyalty.

Get your ethos, pathos and logos right and you'll be well on your way to building a loyal customer base from your content.

5 examples of great content writing

Before we check out how you can optimize your content writing strategy, let’s first look at these content writing examples:

In early 2022, social media users saw posts and ads from a brand called Perpetual Pup . Users noticed the social media and video script writing before the branding. “It’s a good ad,” said Twitter user @GideonNeptune .“It made me look and find out about the show it’s promoting.”

The content campaign promoted “Bad Vegan,” a Netflix documentary . People discussed this content marketing strategy on many social media platforms, including on Reddit .

Perpetual Pup tweet in support of Netflix documentary

McCormick's YouTube channel is entirely devoted to cooking with the company’s spices. A lengthy description accompanies each video—like this one on how to marinate and grill pork chops —and includes:

A simple yet descriptive title

A quick summary of what the viewer will learn

A list of ingredients needed to reproduce the recipe

Information on prep and cooking time

A link to the recipe on the McCormick website

These YouTube descriptions give the viewer more context and value from the video, while also helping optimize the video for search.

YouTube description how to marinate and grill pork chops from McCormick

An email newsletter gives brands a regular chance to re-engage with website visitors and blog readers. The Wix Blog newsletter, for instance, goes out once a week and provides readers with short and easy-to-read summaries of recent posts. Subscribers can skim the newsletter’s concise, conversational writing and get just enough details for each post that they’re eager to read more.

Wix Blog newsletter example

Instacart ’s grocery delivery service provides a great value to its customers. However, the Ideas & Guides section of the brand’s website offers an opportunity to maximize the brand’s service. It covers DIY topics like cooking tips, holiday and event planning and recipes.

This content is useful to Instacart’s marketing strategy for several reasons. For one, it adds values for existing customers using the service. Instacart can use customers’ shopping histories to send them relevant guides. It also can bring in new leads as visitors discover timely and trending topics.

Customer testimonials work great for people to sign up for a service. The only problem with testimonials, though, is the short length and faceless nature. Therefore, success stories can be a more effective form of content marketing. You’ll see why on SCORE’s Success Story page. Real people share actual stories about their businesses and how SCORE’s mentors have helped them. The Success Story pages aren’t long—maybe only 400 to 600 words—and yet they pack enough of a punch to touch visitors’ emotions.

SCORE's success story page

Tips for content writing success

Here are 10 best practices to help you write high-quality content for your marketing campaigns:

01. Reference your content style guide

Just as you’d document your visual branding with a style guide, do the same for your content writing. It should include information related to:

Business objectives

Brand voice and personality

User personas

Guidelines on key company terms and industry jargon

Other preferences or rules relating to your brand’s written style

Not only will this help you consistently handle your writing, but you’ll get better quality results from contributors, too.

02. Create a content marketing strategy

According to Semrush’s survey, 78% of those who’ve been very successful in their content marketing had a documented strategy. You can create an effective strategy for copywriting by choosing 5 to 10 top-level topics you want your brand to be associated with. Then center all of your content around those major hubs, ensuring that you tackle each subtopic one by one.

03. Keep your eyes and ears open for inspiration

There are many places to find content ideas:

Subscribe to your competitors’ blogs and newsletters and follow them on social media

Follow the top publications in your industry

Listen to podcasts and subscribe to YouTube channels that tackle similar subjects

You never know when inspiration might strike with content writing. Staying tuned to what others talk about can help you avoid feeling uninspired or stuck.

04. Come up with an interesting angle

It’s common to take inspiration from other people’s content, but be careful about rewriting what others have already said on a topic. Tune into a variety of sources such as blogs, vlogs, newsletters, social media platforms, podcasts and even print journalism to help fuel your creativity.

05. Write as concisely as possible

You want to unpack the topic fully when you write a white paper or blog post. However, that doesn’t mean you need to hit some magical word count to make it a worthwhile read. Cover the topic fully, without being too wordy.

06. Focus on the user foremost

Although content writing is a marketing tactic, it usually takes a less product-forward tone than advertising.

Joe Stolte of The Tractionology Group suggests the following to Forbes :

“Make the content about the customer. Specifically, make it about what your customer wants and how they can get it. What works really well is to use your marketing to educate your target customer and help them solve real problems in advance of trying to sell to them. This naturally generates goodwill and trust in your marketplace and makes selling much easier.”

07. Format your content for readability

Content design is an important part of content writing. With consumers’ attention spans growing shorter with each passing year, ensure that the content you’ve written first gets noticed, then read. Hopefully, it’ll convert a good portion of users, too.

Even short social media posts can get more views with line breaks, attached images and strategic hashtags. Just make sure that the post’s design doesn’t distract from its overall readability.

08. Give readers a reason to engage

You can add certain assets to your content writing that encourage engagement:

More people will open a post if the headline has powerful words

Supportive imagery can help people understand the content

Actionable how-to steps can make the piece more useful

Statistics, quotes from thought leaders and real-world examples can make content more convincing

09. Proofread your work

A piece of content with an error is like a broken link on a website. While it might just seem like a minor inconvenience, frequent errors can reflect poorly on your brand. Tools like Grammarly can help you proofread your writing before publishing.

10. Use keywords organically

The point of writing website content is to create high-quality, valuable content for your audience. While you should optimize your website’s content with best practices for search engines like light keyword research, alt text for images and internal linking, you should prioritize comprehensively covering the topic.

Related Posts

What is digital marketing? The complete guide

What is brand voice and how should you use it? (+ Examples)

Copywriting 101: The ultimate guide to writing copy that sells

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What is Content Writing? (Beginners Guide)

Content writing is an excellent career opportunity with plenty of opportunities to be creative, work with new people, and earn a good salary.

Alex Chris

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What Is Content Writing?

What does a content writer do, how to become a content writer, content writing tips, content writing examples, how much do content writers get paid, should you become a content writer.

Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.

A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.

The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.

Some of the tasks a content writer may be responsible for include:

Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.

Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.

Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.

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Proofreading and editing: Some content writers do all of their proofreading and editing themselves.

Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.

The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:

  • Enroll in a course
  • Practice your writing skills
  • Develop complementary skills
  • Find your niche
  • Build your experience

1. Enroll in a course

While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.

Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.

When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing , SEO Courses , and writing.

You may decide to take a selection of different courses to build out the appropriate skillset.

2. Practice your writing skills

Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.

The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.

Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.

You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.

Our Content Marketing Course will teach you everything you need to know about content writing.

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3. Develop complementary skills

Writing is the most important talent you’ll need to become a professional content writer.

However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.

Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.

You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.

Other complementary skills may include:

  • SEO : Most companies want their content writers to have some basic search engine optimization .
  • Problem-solving : Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
  • Adaptability : The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.

4. Find your niche

While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.

You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.

Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.

Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.

5. Build your experience

Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.

The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.

Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.

Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.

Follow these tips to become better a content writing.

1. Write content for all the stages of the marketing funnel

Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel . Each stage of the customer journey requires a different approach to content.

Digital Marketing Funnel

For example, during the awareness stage ( top of the funnel ), your content would aim to inform and attract customers.

During the consideration stage, you highlight the benefits of your products or services against competitors.

At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.

2. Always do your research

Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.

The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.

It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.

Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.

To make your content as compelling as possible, research:

  • Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
  • Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
  • Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.

3. Master the critical components of content

Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:

Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.

If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.

How to Write Great Headlines

Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”

A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.

Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.

Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.

4. Edit and optimize everything you write

Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.

Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.

Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:

Checking for content SEO : Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag , meta tags, headlines, and title tags?

Content SEO

Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.

Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?

The most common forms of content a content writer may be asked to create are:

Blogging: Blogs are a central part of building a strong content strategy . They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic , and raising brand awareness.

Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.

Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.

Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.

Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.

Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.

Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.

Content Types

The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.

Content Writer Annual Salary

Indeed.com says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.

Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.

If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.

Alex Chris

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

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November 25, 2023 at 8:21 pm

I learned a lot more about Content writing in this short article than I have learned about it in the past four years after completing my Digital Marketing Certificate course in 2019. The article is rich, lucid, and engaging to the last sentence. Wonderful work and honest help to people who need to get started on content writing as a career.

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what is content writing business

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Content Writing 101

Brian Dean

Written by Brian Dean

What Is Content Writing?

Content writing is the process of planning, writing, and publishing written material, such as articles, blog posts, product descriptions, and marketing copy, that is intended for online consumption. The goal of content writing is to inform, educate, or persuade readers, and it can be used for a variety of purposes, including:

  • Building brand awareness
  • Increasing website traffic
  • Generating leads
  • Improving search engine rankings
  • Establishing credibility

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

Or put another way:

Writing is the foundation for pretty much any content that you publish.

Best Practices

Create an outline.

Creating an outline is a GREAT first step in the content writing process.

Outlines help your content come out better for two main reasons:

First , outlines force you to put all your thoughts down in an organized way (rather than writing everything off the top of your head). Which really speeds up the writing process.

Second , outlines usually lead to a much better structure for your content. That’s because an outline lets you see your content from a “high level” that’s impossible to see as you’re writing.

Plus, because you have an outline, your final content will hit all of the major points that you set out to before you started writing.

So: how do you actually go about creating an effective outline?

Here are three main strategies that work well:

Backlinko – Guides collage

So when we start working on a new guide, we use a lot of the structure from our existing guides as a base.

  • Use a template: Most professional content writers work off of proven templates. Here are 5 content templates you can use to create outlines .

For example, let’s say you’re about to write a guest post about the keto diet.

Well, you’d want to type “keto diet” into BuzzSumo to see what’s already done well.

BuzzSumo – "keto diet" search

Then, read some of the best posts to see exactly what you should cover in your article.

Delish low carb fruits post

Make It Easy to Consume and Share

Content that’s super easy to read and share is of the keys to great content .

You can have a post written by the world’s top copywriter. But if that post is hard for people to consume, no one will read it.

Here are a few tips to help make your content easier to consume, skim and share.

Keep it Snappy, Rich and Entertaining

Whether you’re writing about content creation or cars, your writing needs to grab (and keep) people’s attention .

Otherwise, they’ll click over to something else.

How you grab someone’s attention depends on the format you’re working with.

When I create videos, I use “Family Guy moments” throughout the video. These are little asides that add some humor to and spice to my video content.

what is content writing business

And when I write videos, I focus a lot on formatting and layout.

Specifically, I try to keep my paragraphs short:

Backlinko video script

I also sprinkle in visuals and screenshots to mix things up.

Visuals and screenshots in video

And if you’re about to sit down and record some audio, you want your lines to be short and snappy. You also want to avoid parenthetical statements. Content in parenthesis is easy to follow when you’re reading it. But you can easily “lose the thread” if you’re listening to your audio as a podcast.

In short: your final content needs to be super engaging to work. And no matter what format you’re working with, that starts with the content writing process.

Quotable On Social Media

According to a study that we conducted, very few blog posts get shared or linked to .

And to increase the odds that your content ranks in search engines and gets shared on social media, add shareable quotes.

For text-based content, this can be a statement that you highlight in your post.

Post with highlighted statement

And if you’re making a YouTube video, you can pull out a short snippet from that video to share on LinkedIn.

LinkedIn post with video snippet

The important thing here is to have these quotes ready before you publish the post. Then, highlight them in your content.

Choose Interesting Angles

With 2.3 million blog posts going live every day , you can’t just publish something generic and expect a wave of visitors.

Instead, to get traffic to your content, it needs a compelling angle.

An angle is simply the hook that makes your content stand out from all the others on that topic.

Your angle can be a personal story. A bit of controversy. Or something that simply looks better than what’s out there.

The angle you go with depends on your target audience.

For example, when we published our guide to becoming an SEO expert , our 8-bit design helped it stand out.

Backlinko – SEO Expert Guide

Make It Actionable

For most niches, your content can’t just be entertaining.

And it’s not even enough for it to simply be informative.

For your content marketing to work, your content needs to be super useful .

Here’s how:

Our SEO audit post is a great example of this.

Backlinko – SEO site audit

It’s not a collection of random tips. This content is a step-by-step action plan that anyone can follow.

SEO site audit post – Table of content

  • Keep it up-to-date: A single outdated step or example can derail an otherwise great piece. I recommend going back and updating your old content at least once a year.

Make it Trustworthy

For people to share and link to your content, they need to trust it first.

And while design factors in to how much people trust your content , your writing plays a big role too.

Here are a few tips to make your content more trustworthy.

  • Use proper grammar: If you want to improve your writing skills, a tool like Hemingway Editor or Grammarly can be a huge help.

For example, whenever we write a guide, we add lots of stats and references.

Post with stats and references

Here’s an example from our blog.

First hand experience example on Backlinko

Give it a Magnetic Headline and Introduction

Most visitors only spend 15 seconds reading an article before leaving.

With such a short window of time, your headline and introduction are incredibly important.

Here’s how to create headlines and intros that work:

Long headlines are correlated with increased social sharing

Note how these bullet points aren’t topics . They’re benefits that someone will get out of reading and implementing what’s in the guide.

How can I become a content writer?

If you’re looking to dive into the world of content writing, you’re in for an exciting journey. Let me walk you through the steps that have worked wonders for me and many others.

1. Learn SEO Fundamentals

First off, get cozy with SEO basics . It’s the backbone of content writing.

Start with keyword research – it’s like picking the right tools before you start building. Use tools like Google’s Keyword Planner or Semrush to find what your audience is searching for.

Then, dive into on-page SEO . Think of your titles and meta descriptions as your first handshake with your readers – make it count.

2. Niche Specialization

Now, pick a niche.

This isn’t just about what you love; it’s about where you can add real value.

Ask yourself, “What unique perspective or solutions can I bring to my readers?” This focus will make your content more engaging and valuable.

3. Develop a Unique Writing Style

It’s your signature. Keep it clear, engaging, and packed with actionable tips.

I always aim to write as if I’m talking to a friend – straightforward and helpful.

Use tools like Grammarly to keep your grammar in check and Hemingway Editor to make your content crisp and readable.

4. Create a Portfolio

It’s your playground for trying out new ideas and a portfolio to showcase your skills.

Make sure it’s SEO-friendly; after all, you want to walk the talk.

5. Learn from the Best

Learning never stops. Keep an eye on the top content writers and digital marketing resources.

What are they doing right? How are they engaging their audience? How are they using new AI tools in their workflows?

Don’t just consume content; dissect it.

6. Feedback and Improvement

Lastly, the power of feedback can’t be overstressed. Use it to refine your writing.

Remember, the best content writers are those who listen, learn, and adapt.

That’s my blueprint for becoming a content writer. I

t’s about blending SEO savvy with a unique voice, continually learning, and always striving to provide value to your readers.

Stay curious, stay committed, and you’ll find your path to success in content writing.

The Definitive Guide to Writing Blog Posts : I recommend sending this to any content writer that you work with.

The Complete Guide to SEO Content : How to write quality content that’s specifically engineered to rank in Google.

Evergreen Content : How to plan and write content that continues to bring in traffic for years after you publish it.

The Definitive Guide to Copywriting : Learn how to write SUPER compelling copy for blog posts, sales letters, videos and more based on tips from the world’s top copywriters.

Content marketing goals

What Is Content Writing? Everything You Need To Know

What is Content Writing is a question on every beginner’s lips. Content writing is your digital frontline. It’s the act of drafting web content, typically for digital marketing purposes. But let’s cut through the jargon, and this is about crafting words that resonate, that hit home where Google searches and skim-readers live. It’s about finding the pain points in your audience’s lives and addressing them with words that act like a balm.

Table of Contents

Content writing for beginners can be like staring at a blank page, the cursor blinking back at you, and the mounting pressure of crafting something that might click with your audience. The path from rookie to writing whiz seems fraught with hurdles. You need content writing techniques that transform that blank page into a canvas of opportunity, giving you the tools to produce content and effective content writing that grips your readers.

Benefits Of Content Writing For Businesses

Do you know what it’s like to run a business without content writing? It’s not so different from trying to fill a bucket with a hole in it. Sure, you’re putting in effort, but it with keep leaking out. Here’s how content writing plugs the gap, addresses your pain points, and opens up a world of opportunity:

Improves Search Engine rankings

We all know the despair of being on the second page of Google—let’s face it, it’s a graveyard. Your content needs to claw its way to the front, where SEO and content writing come hand in hand. It’s not just about keywords; it’s about creating something valuable that search engines can’t help but notice.

Step-by-step action plan

  • Keyword research: Identify the terms your audience is searching for
  • Competitor analysis: See what the top-ranking pages are doing, then do it better.
  • Quality content: Write comprehensive, authoritative content that answers real questions.
  • On-page SEO: Optimize your titles, headers, and images.
  • Backlinks: Get reputable sites to link to your content.

Increases brand awareness

Think of the internet as a crowded party. You’re there in the corner, sipping your drink, unnoticed. Content writing is your voice in that room, helping you build conversations and relationships. It’s how you tell your brand’s story, draw people in, and make them remember you.

  • Understand your audience: Craft personas to speak directly to their needs.
  • Consistent brand messaging: Use a tone and style that reflects your brand across all content.
  • Storytelling: Share stories that connect on an emotional level.
  • Distribution: Get your content out there through social media, email, and partnerships.

Cost-effective marketing

Traditional marketing can feel like shouting into a void—expensive and exhausting with uncertain returns. Content writing is the savvy marketer’s secret weapon: it’s less about the hard sell and more about providing value, which draws in customers organically.

  • Plan your content: Align it with sales goals and customer pain points.
  • Create with Intent: Every content should have a purpose and a call to action.
  • Track your spending: Use analytics to see where your content brings value.
  • Repurpose: Turn successful content into infographics, videos, and more to get more bang.

Improves conversion rates

Traffic is good, but it’s like having a shop full of window shoppers. You want buyers. Content writing zeroes in on those visitors and gently guides them toward making a purchase. It’s about creating content that’s informative, persuasive, and reassuring.

  • Understand your conversion funnel: Tailor content for each stage of the buyer’s journey.
  • A/B testing: Try different calls to action and see what works best.
  • Benefit-focused content: Highlight how your service/product eases pain points.
  • Use testimonials: Let current customers do the talking with success stories.

Build customer relationships

No one likes to feel like a number. Personalized content writing makes your audience feel seen and heard, which is the foundation of any strong relationship. By addressing their specific concerns and interests, you build trust and loyalty.

  • Engage on Social Media: Use it as a two-way conversation tool.
  • Newsletter: Regular updates that provide real value deepen relationships.
  • Feedback loops: Use surveys and comments to learn and show you’re listening.
  • Community building: Create spaces for your audience to connect over shared interests.

Throughout each of these benefits, it’s essential to weave in the various types of content writing, from blog posts that tackle niche problems to social media content that sparks conversations.

Content Writing: Best Practices

Navigating the digital world without a compass, content creators often face the daunting task of consistently producing engaging, relevant, and impactful content. Let’s walk through some best practices that address these pain points and set a clear pathway to crafting content that resonates and performs.

Create a content outline

Here’s a step-by-step action plan to craft an outline that will be your blueprint to success:

  • Identify the core message or idea of your content.
  • Break down the topic into main points or sections.
  • List out sub-points under each section that further develop the idea.
  • Arrange the points in a logical, flowing order.
  • Include keywords, such as “what is content writing” and “content writing techniques,” to optimize SEO.

Creating a structured outline isn’t just about organization; it’s your strategy to combat the chaos and inject clarity into your content creation process.

Craft compelling headlines

Your headline is the gateway to your content. A compelling headline must promise a solution to the reader’s problem, ignite curiosity, or offer a compelling benefit. Consider these tips:

  • Use powerful, emotive words to grab attention.
  • Include numbers or data points for specificity.
  • Pose a problem that resonates with your audience’s pain points.
  • Promise a clear and desirable outcome.

Crafting a headline is an art form that combines psychology with linguistic precision. It’s not just about getting clicks—it’s about fulfilling a promise to your readers that what lies ahead is worth their time.

Add Strong CTAs

A strong Call to Action (CTA) bridges reader engagement and business goals. It’s the part where many content writers falter, failing to direct their readers towards a clear, actionable next step. Here’s how to craft a CTA that converts:

  • Use action-oriented language that propels the reader forward.
  • Create a sense of urgency with time-bound phrases.
  • Offer value that speaks directly to the reader’s needs or pain points.
  • Make it visually stand out from the rest of the content.

Your CTA should resonate with the reader’s intent and provide them with a clear, accessible path to the solution they seek.

Make your content easy to read

The digital space is plagued with as digestible content as a brick. Long paragraphs, complex jargon, and lack of visual breaks are the bane of readability. To make your content more accessible:

  • Use short paragraphs and sentences.
  • Incorporate bullet points or numbered lists.
  • Utilize subheadings to break up text and guide readers.
  • Employ images, videos, and infographics to complement text.

By enhancing readability, you not only make your content more accessible but also show empathy towards your reader’s time and cognitive load.

Types Of Content Writing

In the diverse ecosystem of content writing, one size only fits some. Each type of content writing serves a specific purpose and addresses different pain points of the audience.

Blog Content Writing

Blog writing involves weaving words into a tapestry of information, storytelling, and persuasion. It’s about creating a narrative that informs and connects with the reader on a human level. Its pain points are the thirst for knowledge and the desire for human connection in the digital space.

Email Writing

Email writing is about getting to the heart of communication, direct and personal. It addresses the pain point of impersonal, spammy inboxes by delivering value straight to the reader’s personal space.

Social Media Content Writing

Social media content writing is the frontline of engagement in the digital battlefield. It’s quick, it’s dynamic, and it’s personal. It solves the pain point of disconnection in a hyper-connected world by fostering community, conversation, and brand personality.

Continue reading Types of Content Writing .

Tips To Write Your Content That Converts

Creating content that doesn’t just occupy space on a webpage but pulls its weight in gold by converting readers into customers is an art. Here’s your no-fluff, actionable plan to make that happen. It’s about addressing the gnawing concerns of why your content isn’t performing and how to turn that around.

Always research on your topic first

Your audience is tired of the same regurgitated insights. They crave fresh meat. Don’t be the tenth person to serve them a reheated burger. Here’s how to find the prime cut:

  • Dive deep: Use tools like Google Scholar or industry-specific databases for the latest research.
  • Listen in: Join forums and social media groups where your audience hangs out. What are their pressing questions?
  • Survey says: Run surveys or polls to get direct input from your target market.

Understand the search intent and target audience

Picture this: You’ve got a vegan entering a BBQ joint because the sign wasn’t clear. That’s your website with mismatched search intent. Pain point? Wasted traffic. Solution:

  • Keywords are key: Use tools like SEMrush or Ahrefs to understand the keywords and their intent.
  • Persona crafting: Build detailed buyer personas. The more you know them, the better you can serve them what they want to feast on.

Write unique and original content

Plagiarism is the cardinal sin of content writing. It’s like stealing someone else’s painting and signing your name. To create your masterpiece: Start with Why: Begin each piece by outlining why it’s different.

  • Personal touch: Inject personal stories or case studies. No one else has those.
  • Opinion matters: Take a stance. Even if it’s controversial, it’s uniquely yours.

Include multimedia components in your content

Text-heavy content is dry and hard to swallow, like a lecture without visuals. Spice it up:

  • Visual aids: Break up text with relevant images or infographics.
  • Interactivity: Add polls, quizzes, or interactive slides to keep the engagement level high.
  • Video content: Can something be explained via video? Show, don’t tell.

Write content for all the stages of the marketing funnel

Not addressing each stage of the marketing funnel is like fishing with a net that has holes. To patch it up:

  • Awareness: Use informative blog posts and articles to solve initial problems.
  • Consideration: Create comparison guides, case studies, and how-to content for deeper engagement.
  • Decision: Use product reviews, testimonials, and strong CTAs to seal the deal.

Edit and optimize everything you write

Unedited content is like showing up to a job interview in pajamas. To dress your content for success:

  • Grammar tools: Use Grammarly or the Hemingway App for a quick clean-up.
  • Peer review: Have someone else read your content. Fresh eyes find fresh problems.
  • Read aloud: Hearing your content can highlight issues your eyes might miss.

SEO-optimize your content for Search Engine

Ignoring SEO is like winking at someone in the dark. You know what you’re doing, but no one else does. Light it up:

  • Keyword optimization: Don’t just sprinkle keywords; strategically place them where they’ll get noticed.
  • Meta matters: Craft your meta titles and descriptions as if they’re your only chance to sell the content.
  • Mobile-friendly: Ensure your content looks good on mobile. Google cares, so you should, too.

Let Stabilli write for you and increase your conversion rates with our effective writing tips. Hurry up, talk to us now!

Content Writing Examples

We’re diving into various formats and styles when discussing content writing. There are diverse content writing examples; for instance, consider a blog post that delves into the ‘Top 10 SEO Strategies for 2023’. It’s informative, rich with keywords, and leaves the reader with a clear understanding of current SEO best practices. Another example is a how-to guide titled ‘How to Create a Content Calendar.’ This piece would walk readers through the process, providing actionable steps and downloadable resources.

Content Writing vs Copywriting

While both are crucial tools in your marketing arsenal, content writing and copywriting serve distinct purposes. Content writing is about building relationships, providing value, and establishing trust. The blog posts, articles, and videos educate and engage your audience over time. Copywriting , on the other hand, is persuasion in print. It’s the art of creating compelling calls to action, whether in ads, product descriptions, or landing pages, designed to convert the reader, viewer, or listener into a customer.

Read more about copywriting vs content writing .

FAQs On Content Writing: Addressing Common Concerns

Explore our FAQs on content writing, where we address common concerns, starting with how to begin a content writing sample.

Starting a content writing sample

Starting a content writing sample involves understanding the topic and anticipating the reader’s questions and expectations. Begin by understanding the topic and your target audience. Plan the structure, research thoroughly, and then start writing with a captivating introduction, informative body, and memorable conclusion.

What makes an effective content writer?

Effective content writers can consistently navigate the challenges of the craft and deliver content that resonates with the audience and meets the client’s objectives. Effective content writers understand their audience, research well, adapt to different styles, master SEO, have strong editing skills, and excel in storytelling to engage readers.

The 3 C’s of content writing

Clarity, conciseness, and consistency are vital in content writing, yet achieving them in every piece of content is a challenge that requires practice and dedication. Here’s a tip on what each entails:

  • Clarity: Clarity in content writing means that your message is easily understood by your audience. It involves using straightforward language that avoids jargon or ambiguity. Effective content communicates the intended message clearly, leaving no room for misinterpretation.
  • Conciseness: Conciseness is about conveying your message efficiently. It involves using the fewest words necessary to communicate effectively. Concise content engages readers by delivering information succinctly, avoiding unnecessary verbosity, and keeping the reader’s attention focused.
  • Consistency: Consistency is vital for building trust with your audience. It pertains to maintaining uniformity in style, tone, and formatting throughout your content. Consistent content looks professional and well-organized, providing a cohesive reading experience.

The 4 basic writing styles

The four basic writing styles, expository, descriptive, persuasive, and narrative, each require a different approach, and writers must be skilled in all four to communicate with diverse audiences effectively.

Identifying high-quality content

High-quality content is content that achieves its purpose. It’s relevant, accurate, clear, engaging, error-free, and well-structured. Achieving this requires research, writing skills, and understanding the audience’s needs. However, the path to producing such content is fraught with challenges, from concept development to final editing.

Related Articles

Top 5 Types Of Content Writing

Top 5 Types Of Content Writing

Dec 6, 2023 | Blog

Copywriting vs Content Writing – What’s The Difference?

Copywriting vs Content Writing – What’s The Difference?

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Discover top guides, trends, tips and expertise from AIO Writers

What Is Content Writing? The Key to Digital Success

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Julia McCoy

what is content writing

Picture this: You’ve just aced every paper in college, and now you’re ready to conquer the online world with your words. But after publishing that first piece on your site — crickets. What gives? Well, let me break it down for you.

What is content writing ? It’s not just stringing fancy words together; it’s crafting stories that stick, sharing info that resonates, and building connections across screens worldwide. This isn’t college essays 2.0 — it’s about grabbing attention in a sea of digital noise.

In this guide we’ll dive into all things content writing — from nailing blog posts to creating social media magic — and why businesses can’t get enough of good writers like you.

We’ll define what is content writing, share tips on how to make sure your content reaches the right audiences through SEO smarts, and give you the lowdown on turning readers into raving fans (and customers).

Table Of Contents:

Why content writers are important to businesses, content writing vs. copywriting, content writing formats, 1. set goals, 2. create user personas, 3. conduct research, 4. create a content plan, find your unique angle, engage readers effectively, add keywords strategically, create an outline to organize your thoughts, make shareable quote-friendly pieces, spice up your content with videos, overcoming writer’s block, dealing with fatigue, handling feedback, balancing creativity with seo, essential software for content creation and optimization, educational resources for skill improvement, generative ai in content writing, what do you mean by content writing, what is an example of content writing, how do i start content writing, is content writing easy, what is content writing.

Content writing is the art and science of crafting words that resonate with readers online.

A content writer has to wear many hats, juggling roles like a digital marketer, SEO specialist, and creative artist all at once.

Content writers do not just put pen to paper; they are strategists building brand authority through carefully chosen words.

A good content writer digs deep into topics that matter, finding interesting angles that speak directly to readers’ needs and interests. They create original content ranging from social media posts to long-form blog articles — each piece tailored for its specific platform and purpose.

In today’s fast-paced world, businesses can’t afford to ignore the power of well-crafted written material. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers are already using content as part of their overall marketing strategy.

This surge isn’t surprising given how essential quality content is for connecting with customers online — it educates them about products or services while simultaneously improving visibility across search engines through strategic SEO writing techniques.

A skilled content writer thus becomes pivotal in driving organic traffic which can convert browsers into buyers.

what is content writing business

Source:  Oberlo

While content writing and copywriting may seem similar at first glance, their purpose and techniques are quite different.

Content writing primarily focuses on providing valuable information to readers. Its goal is not necessarily to sell but rather to build a relationship with the audience through education and engagement.

In contrast, copywriting has one main objective: persuade the reader to take action — whether that’s purchasing a product/service or signing up for an email list. It’s often used in direct marketing materials like landing pages.

Sometimes these two forms of writing do overlap, especially when we talk about promotional materials such as emails or ads where both educational value and persuasive tactics are needed.

Content writing comes in various formats, each serving specific purposes and catering to different audiences.

Here are 15 of the most common types of digital content you’ll see today:

  • Blog Posts: Informal and conversational articles typically published on a blog. They can range from short-form (300-600 words) to long-form (1,000+ words) and cover a wide range of topics.
  • Articles: More formal and structured pieces of writing that are often found in magazines, newspapers, or online publications. They can be news articles, features, or opinion pieces.
  • Social Media Posts: Short, concise content crafted for social media platforms like Facebook, Twitter, Instagram, and LinkedIn. It may include text, images, or a combination of both.
  • White Papers: In-depth, authoritative reports that explore a specific issue, provide solutions, or present research findings. Commonly used in business and academia.
  • Case Studies: Detailed examinations of a particular situation or project, often used to showcase success stories, challenges, and solutions.
  • Product Descriptions: Concise and persuasive writing that highlights the features and benefits of a product or service. Commonly used in e-commerce.
  • Email Newsletters: Regular updates or marketing messages sent via email to a targeted audience. They often include a mix of informative and promotional content.
  • Press Releases: Formal announcements written for the media to share news about a company, product launch, event, or other significant developments.
  • Ebooks: Longer, more comprehensive pieces of content, often used for in-depth exploration of a topic. Ebooks are usually offered as downloadable PDFs.
  • Infographics: Visual representations of information, combining text and graphics to convey complex concepts or data in a simple and engaging manner.
  • Video Scripts: Text written for video content, including dialogues, narration, and other relevant information. It guides the visual and auditory elements of the video.
  • Landing Page Copy: Text specifically crafted for a webpage where visitors land after clicking on an online ad or link. It aims to persuade visitors to take a specific action.
  • Reviews: Opinion-based content that evaluates and critiques a product, service, book, movie, etc. Reviews can be found on blogs, websites, or dedicated review platforms.
  • How-to Guides/Tutorials: Step-by-step instructions or guides that help users learn how to perform a task or use a product.
  • Interviews/Q&A: Conversational content presenting a dialogue between the writer and another person, sharing insights, opinions, or expertise.

Which content format performs best? Here’s what the Semrush State of Content Marketing Report says:

what is content writing business

These are just a few examples, and in many cases, content may combine elements from multiple formats to create a more engaging and comprehensive piece. The choice of format depends on your goals, target audience, and the nature of the information you are writing about.

Before You Start Writing

Content writing is more than just typing words on a page. It involves extensive research, planning, and development of ideas tailored to your audience’s interests.

Here are four things you should do before you start writing digital content.

An important aspect at the outset of any content campaign is setting clear goals. Are you looking to gather more qualified leads or reengage former clients? Defining these objectives can guide the direction of each piece of content.

A user persona represents an ideal customer profile based on both qualitative and quantitative data from previous campaigns, market studies, competitor analysis, and existing customer profiles.

These personas tell you who you are writing for — keep them in mind throughout your writing process.

Buyer personas help create targeted content by identifying what types resonate best with different segments within your audience.

The cornerstone of any successful content writing endeavor is thorough research. Ensuring that your information is factual, current, and vetted not only provides value to your readers but also increases their trust in your business.

Planning prepares your content for writing, editing, and publishing. A well-laid plan helps you seize opportunities to target relevant keywords and aligns with search intent as well as audience interests.

Following these steps will help streamline the overwhelming task of creating engaging content while improving its effectiveness in reaching your target audience.

Tips for Crafting High-Quality Digital Content

Good content does more than just fill up your web page; it builds bridges to your audience, turning casual readers into loyal customers.

Digging deep can reveal interesting angles others have overlooked, giving life to topics even within saturated niches. A unique perspective will not only help your content rank but also keep readers coming back for more.

A good starting point? Think about questions people often ask but find hard answers for — then address these queries head-on through thorough research and original analysis.

This strategy elevates both brand authority and reader trust, making sure they turn to you when they need reliable information or solutions.

Creating high-quality content starts with engaging the reader’s attention from the very first line.

The key is to create something that people not only want to consume but also share.

Your words should spark curiosity and offer value so that every scroll brings them closer to action or another piece of helpful information on your site.

The best content writers can keep things relatable. They write in the active voice because this approach feels like you’re talking directly to someone.

To really draw in readers, consider blending storytelling with informative insights — giving them both context and facts they can use.

Keywords help search engines find your content whenever a user searches for those terms.

Start by finding terms that resonate with your audience. A keyword research tool like Semrush, Ahrefs, or even the in-app keyword generator of Content at Scale can help you identify which phrases people type into Google when they need to find something.

Sprinkle these all-important phrases throughout your content without detracting from readability.

To craft a masterpiece, start by sketching the outline. This practice helps ensure your piece is structured and flows smoothly.

An outline acts like a map guiding you through the terrain of ideas. By creating an outline, content writers can establish a clear path from introduction to conclusion, making sure each point flows logically into the next.

This approach not only organizes thoughts but also saves time during editing by laying out where key information will go into your blog post.

Pro Tip: If you’re using An AI writer like Content at Scale , you can skip this process as the app automatically creates a blog outline for you based on top-ranking content.

Incorporating memorable lines into your work can turn readers into sharers. Imagine crafting phrases so impactful they’re echoed across social networks — this is how you boost sharing potential.

Create quotable snippets that stand strong on their own and watch as they make easy rounds on social media. It’s all about packaging wisdom in bite-sized pieces others feel compelled to spread around.

Digging deeper reveals that adding shareable quotes and choosing interesting angles can significantly increase your content’s chances of being shared or linked back to — a fact any savvy content writer keeps top of mind when aiming for wider reach online.

Integrating videos into written content provides a dynamic and multi-sensory experience for the audience, significantly enhancing engagement and comprehension.

While textual content can be informative, it may not capture the audience’s attention as effectively as a combination of text and visuals. Videos have the power to convey complex ideas in a more accessible manner, appealing to both auditory and visual learners. This dual engagement fosters better understanding and retention of information, making the content more memorable.

Furthermore, videos contribute to a richer storytelling experience. They allow for the inclusion of visual elements such as animations, demonstrations, interviews, and real-life scenarios, which can evoke emotions and create a stronger connection with the audience.

A well-crafted video can breathe life into written content, making it more relatable and compelling. In a digital landscape where attention spans are getting shorter, videos provide an opportunity to grab and hold the viewer’s interest, ensuring that key messages are absorbed and remembered.

what is content writing business

Source:  FinancesOnline

Common Challenges That Content Writers Face

Every content writer hits a wall sometimes.

You’re typing away, and suddenly you’re stuck.

Writer’s block feels like your brain is running on empty, but the cure might be simpler than you think.

A change of scenery can do wonders for a stale mind.

If that doesn’t cut it, try freewriting to get those creative juices flowing again. Just let the words pour out without worrying about typos or grammar which you can edit later.

Your eyes are glazing over after hours in front of the screen?

It happens to the best of us.

Take regular breaks. Stand up, stretch out, or take a quick walk outside.

You’ll come back refreshed and ready to tackle that blog post head-on.

Getting feedback is part of growing as a content writer.

Don’t take critiques personally; use them to make your work stronger.

Remember, revisions are not setbacks — they’re steps forward.

Creative freedom rocks, but we also need to meet specific requirements for our target audience or SEO goals.

Find harmony by weaving keywords naturally into your writing while keeping true to your voice. A little creativity goes a long way in engaging readers and search engines alike.

what is content writing business

Leverage Tools and Resources to Enhance Skills and Efficiency

Staying ahead in content writing isn’t just about talent; it’s also about the tools you wield.

The right software can turn a daunting task into a streamlined process, making research feel like less of a deep dive into the abyss.

Idea generation becomes simpler with platforms designed to spark creativity at your fingertips.

To write pieces that rank well on search engines, content writers use SEO tools that help include relevant keywords without compromising readability.

Management systems come in handy when organizing these terms along with other essential data.

A robust toolkit enhances not only your writing but also your strategy from start to finish.

No matter how skilled you are as a content writer, there’s always room for improvement. Courses and certifications keep you updated on industry standards while forums provide real-world insights from peers.

Blogs serve as both inspiration and education by offering tips specific to various facets of digital marketing.

what is content writing business

The arrival of generative AI has revolutionized the landscape of content writing. This powerful tool, when used effectively, can generate blog posts, headlines, social media captions, product descriptions, marketing emails, ad copies, and other content ideas at your command.

To maximize the benefits of generative AI in your content writing strategy, you need to provide it with a clear context. Be explicit about what your content is about, who your target audience is and what are your goals for the post.

You should also specify certain keywords that you want to include in the output as well as the length of the post and structural information (like bullet points instead of paragraphs).

If you are not satisfied with the first output — fret not! Just like humans learn through trial and error, so does our friendly AI chatbot. Reiterate, rewrite, or adjust your prompts until the AI yields great results.

Generative AI not only helps you create original pieces from scratch but also significantly reduces research time. It’s quite useful while summarizing lengthy articles or reports. All you need to do is paste your source text and instruct the AI to summarize it as a bulleted list.

Generative AI, when used properly, can be an invaluable tool for any content writer. It’s not about replacing human creativity but enhancing it with the power of artificial intelligence.

FAQs – What is Content Writing

Content writing involves crafting material for the web, aimed to inform, engage or convert readers.

An article detailing ’10 Ways to Improve Your Sleep’ showcases what typical content writing looks like.

Dive in with research, nail your audience’s needs, and just begin typing. Practice makes perfect.

Mastery takes time. You’ll need dedication and skill to make complex topics digestible and engaging.

So now you know what is content writing. It’s the heartbeat of digital marketing, a blend of art and strategy that hooks your reader from the get-go.

It’s storytelling with a purpose.

Every word counts in creating high-quality content that engages and converts. Whether it’s blog articles or press releases, each piece has its role in building brand authority.

And SEO? It’s not just an afterthought. It’s your golden ticket to making sure your work reaches the right audience at the right time.

Deadline looming? Suffering from writer’s block? AIMEE is here to help. Content at Scale ‘s resident AI chatbot can generate any type of content on just about any topic — written in your own voice.

Written by Julia McCoy

what is content writing business

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The Science of Strong Business Writing

  • Bill Birchard

what is content writing business

Lessons from neurobiology

Brain scans are showing us in new detail exactly what entices readers. Scientists can see a group of midbrain neurons—the “reward circuit”—light up as people respond to everything from a simple metaphor to an unexpected story twist. The big takeaway? Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.

Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.

Strong writing skills are essential for anyone in business. You need them to effectively communicate with colleagues, employees, and bosses and to sell any ideas, products, or services you’re offering.

what is content writing business

  • Bill Birchard is a business author and book-writing coach. His Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brain will be published by HarperCollins Leadership in April 2023. His previous books include Merchants of Virtue, Stairway to Earth, Nature’s Keepers, Counting What Counts, and others. For more writing tactics, see his website .  

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Content Marketing 101: What is a Content Writer?

Content Marketing 101: What is a Content Writer?

It’s often said that “content is king.” Although Microsoft founder Bill Gates made that famous claim way back in 1996, it remains true today. Quality content that delivers valuable, relevant information is the linchpin of most successful marketing campaigns.

Respected SEO and content marketing experts Semrush recently reported that 45% of marketers are publishing more content than ever, more frequently, while 44% stated that marketing success revolves around the quality and value of the content.

But marketers aren’t necessarily creating that content themselves. Statista reports that at least 30% of B2B marketers are outsourcing all their content creation, with more still seeking expert, external advice on aspects like keyword research. The most commonly outsourced task was content writing . To really understand why the role of content writer is so in demand, it helps to get to grips with the basics of content marketing.

Learn more about content creation with Scripted here.

What is Content Marketing?

Content marketing is a way to build brand loyalty and sell products, services, and expertise. You achieve this by creating and sharing information that’s relevant and useful to your chosen target audience. It’s a vital aspect of inbound marketing: marketing that gets leads to come to you rather than you chasing them down.

A great content marketing strategy relies on different types of content such as blog posts, articles, infographics, and video content to demonstrate a brand’s authority. In that way, people are willing to trust the brand and turn to it when they need its products, services, or expertise. Good content is simply well-written, well-researched information that can stand on its own, even though it’s shared by a business to attract customers. Content writers are the foundation of great content marketing.

What Does a Content Marketer Do?

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At its core, content is simply information. As we’ve seen, content on the web can take a variety of forms, both written and visual. Content writers, of course, specialize in written content, but that can range from the typical blog posts and web pages to social media posting, press releases , SEO-friendly image captions, whitepapers , and even video scripts .

Take a look at the many products available from Scripted’s content writing team here .

Content is messaging directed toward the needs of a particular audience, which could include current and potential customers, investors, employees, or other stakeholders. That’s why understanding the purpose of content is foundational to producing high-quality work. Content can be well-written, thoroughly researched, and creatively conceived, but if it doesn’t speak to the intended audience and provide the value that the audience is looking for, it's not doing its job. High-quality content for marketing purposes combines creative writing skills with great research and a thorough understanding of the target audience.

Content writers often work directly with a business’s marketing team to ensure their copywriting efforts are ranking in organic search results. Metrics from Google Analytics provide clear insight into how a business's content is performing. Your content’s performance must be measurable so you know what works and what doesn’t.

Content Writers Demonstrate Why People Should Care About Your Products and Services

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If you’ve spent hours browsing available content writers online, you probably feel more confused than you were before you started. That’s because a lot of content creators—including journalists and copywriters—position themselves as content writers to attract clients.

However, not every writer qualifies as a “content writer.”

A good content writer has one main job: demonstrate to your potential buyers why they should care about your products and services. They achieve this goal by using your brand’s voice to educate people about what you offer or create content that provides value to that audience in some other way. Getting this job done can take hundreds or thousands of words.

Content writers have several secondary objectives as they work to demonstrate your brand’s value. For example, they might:

  •           Include keywords that your potential customers will use in their search queries.
  •           Write meta descriptions that encourage readers to click your link over other search results, also known as search engine   optimization .
  •           Identify other pain points of customers and clients.
  •           Enhance your brand’s image by giving your blog, social media accounts, podcast scripts, email marketing, and publications more personality.

This all feeds into an effective content strategy that delivers genuine, measurable results. Although successful content writers use multiple digital marketing strategies, demonstrating your value to readers is always top-of-mind.

Scripted’s writers come from multiple industries and all have marketing and SEO expertise to help you create content that provides genuine value to your readership. Get started here .

  Is a Content Creator a Content Marketer?

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Some content creators might work as content writers, but not all content creators are content writers. Does that sound confusing? Let’s break it down.

People who call themselves “content creators” can work in various areas of content creation. Some are podcasters. Some are directors who make YouTube videos. Some are artists who draw funny memes. And, of course, some work as content marketers and content writers.

You can think of content writers as a specific type of content creator. They might even dabble in other creative areas. When they write for you, though, their work educates audiences so people know they can trust your brand to offer reliable solutions.

Is a Journalist a Content Marketer?

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Journalists often have the writing skills to become content marketing writers, but they have to abandon objectivity and investigation when they work for you.

Obviously, you don’t want to pay a writer to hand you an article about some mistake your company made a decade ago. That’s the kind of content journalists write. Great content marketers strive to show what’s great about your company, products, and services. They want to subtly promote you while also helping readers learn something.

What Skills Should You Look for in a Content Writer?

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Great! Now you know what a content writer does. Let’s move on to the skills someone needs to work as a successful content writer.

Flexibility to Match Your Brand’s Voice

Your brand has a unique personality that needs to come across in every piece of content you publish. If content marketing doesn’t feel authentic, it will not convert readers.

The best copywriters can alter their writing style to match your voice. They can take a formal tone that appeals to investors interested in emerging cryptocurrencies, or they can take an informal tone that attracts outdoor adventurers who connect with tales of hiking muddy trails and lazily drifting on the water after a long day of kayaking.

Some content writers specialize in certain tones. This approach works well for them, and it could work very well for you, too. Does it really matter that Jack W. can craft hilarious one-liners when you need someone to explain how hedge funds function? Probably not. As long as the writer can follow your brand’s tone, you have a good match.

How many blog posts does the internet need about the benefits of exercise? Do you need to read another piece of content about which social media platform is best?

There are literally billions of web pages on the World Wide Web. Very few of them stand out. For the most part, it’s the same old content pointing to the same research trying to sell you a different version of the same product.

The internet is so cluttered that very few people can write valuable content that stands out. It takes impressive creativity to create brand awareness. This includes keeping on top of emerging content creation trends. Currently, TikTok is the fastest-growing platform for short-form video content, with over 1 billion active users as of February 2023. 18% of marketers have already jumped on this opportunity, and great content writers could help you write video scripts that appeal to a whole new audience.

You can also talk to a content writer about what’s worked in the past for businesses within your industry. When you join a content creation platform like Scripted , you get access to writers that have worked on projects ranging from affiliate programs to creating flyers for trade conventions. While digital marketing is the biggest focus for most companies, these traditional avenues still create excellent ROI. In fact, combining a print advertising campaign with digital efforts could increase success by as much as 400% .

Industry Expertise

Brands usually have specific needs when they look for content writers. If your company makes custom GPUs for hardcore gamers, you should hire a technology content writer who can explain RAM usage, motherboard compatibility, and other topics that interest your customers. You might also need someone who can make currently dry product descriptions pop.

Does your company offer business advice to companies that cultivate or sell recreational marijuana? Then you want a professional content writer with experience in cannabis content marketing .

Any topic that requires a high level of understanding demands a technical writer with plenty of experience. You probably don’t need an expert to write general knowledge posts about home gardening, but your law firm definitely needs a legal expert to cover the specifics of a new law.

Great content writers also have skill sets across a range of different platforms. They know how to utilize trending topics and hashtags on Twitter and Instagram and how to be professional while providing thought-provoking long-form content on LinkedIn. Creating content that can be shared widely creates more opportunities for “earned media”: likes, comments, and even testimonials that your readership provides for free in response to your brilliantly written web content.

Example of Great Content Writing

What does great content writing look like? If you want to see some content writer’s work we believe in, here are some great examples from current Scripted writers that you can hire right now :

  •           12 Ways to Repurpose Your Evergreen Content
  •           Could ChatGPT Become an AI Tool for Content Writing Services? Yes, But…
  •           Defining Lead Progress & How It Relates to Content Creation
  •           How To Measure Your White Paper’s Success

Find out more about great content and how to promote and publish it here .

Finding and Working With a Content Writer

If you're looking for a content writer, a content marketing platform like Scripted can help you quickly find the right one for your needs. Before you begin, define the formats and types of content you need and the results you want to get. Do you want to optimize your landing pages for SEO, or create a series of thought leadership blogs? Scripted can match you with a writer that suits your needs.

Determine a general word count and any other considerations. Then search for content writers with experience not only in your industry but also in writing the sort of content you’re looking for. Your content service may also choose specific writers for you.

Scripted's pool of professional freelance writers specializes in SEO-friendly digital content for startups, agencies, and enterprises. Our expert editing team proofreads and hones content for guaranteed results.

We're proud to work with a fantastic community of highly-vetted writers with experience in a diverse range of industries, including automotive, construction, healthcare, IT, security, personal finance, and sales. in fact, our writers have years of experience across over 50 industries. We also have writers who are skilled in languages other than English to help your business's online content gain a truly global reach.

How it works: Register. Order your first piece of content. Work directly with our innovative platform and a content writer who understands how to drive your conversion rate.

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Sign Up For Your 30 Day Free Trial Today!

Content Writing

15 Content Writing Tips That Will Transform Your Content Marketing From “OK” to Awesome

What is content writing, why content writing is important, 15 essential content writing tips, bring your content writing ‘a’ game.

Content Writing Tips

In fact, there are 4.66 billion active internet users globally out of the total world population of 7.83 billion.

And what are these people doing on the internet?

Reading or consuming content.

Your task, therefore, is to communicate with them through various channels and content formats.

To do that effectively, you need to know the ins and outs of content writing.

Good news, because in this post, I’ll show you how.

Let’s go!

The definition of content writing says it’s the process of developing, writing, and editing web content primarily for digital marketing purposes.

What is Content Writing?

There are many types of content writing:

  • Blog entries and articles
  • Product descriptions
  • Scripts for films and podcasts
  • Email newsletters
  • Landing pages
  • Press releases
  • Social media posts

And even content for specialized platforms (e.g., tweetstorms on Twitter, text posts on Reddit, etc.) are all products of content writing.

As you can see, writing is the backbone for pretty much EVERYTHING on the web.

But why would companies take such great pains to write and publish content?

More and more businesses are using content marketing as a lead generation tool.

According to research:

  • 91% of B2B marketers use content marketing to reach customers.
  • 56% plan to increase their content marketing spending next year.

But, still:

Most content published to the web gets little to no eyeballs:

Blog Traffic Stats - Ahrefs

And, it’s hardly surprising.

There are 252,000 new websites and 7.5 million blog posts published daily.

Add to that the countless social media posts, white papers, e-books, and more.

There is an overwhelming amount of written content online.

To stand out and get noticed, you need superior content writing skills to ensure your content resonates with your intended audience and gets read, linked, and shared.

Put another way:

With so many businesses competing for sometimes-identical audiences, it’s crucial to publish high-quality, customized content that cuts through the noise and attracts prospects and customers.

Here’s how:

If you’re new to content writing and learning the ropes, or have been churning out articles for years, these 15 content writing tips, tricks, and best practices should help you get the desired results.

Let’s jump in:

1. Come up with a substantial content outline.

The essential first in the content writing process is to create an outline.

Outlines help improve the quality of your content for two key reasons:

Firstly, an outline compels you to write all of your ideas in a structured manner, so it helps to facilitate the writing process.

Secondly, using an outline typically results in a far better content structure. It enables you to view your content at a level that is impossible to perceive while writing off the top of your head.

what is content writing business

This is especially true when you’re writing long-form content.

What’s more:

A content plan (e.g., structure) ensures your final output covers every important point you want to make.

In other words, it ensures you cover a topic in completeness, which is critical if you want to rank well in search engines these days.

But, how do you go about constructing a substantial outline?

Try these three methods:

Refer to a successful piece of published content from the past.

Here at SEO Sherpa, for example, we regularly produce authoritative SEO blogs containing practical SEO advice our audience can apply.

Therefore, it makes sense to draw on the framework of our existing and successful guides when we begin developing new ones.

SEO Sherpa Blog Guides

As you can see, we use the comprehensive guide format a lot.

Why? Because it works GREAT for us.

And that’s why we keep using it.

Use tried-and-tested templates.

The majority of experienced content writers follow tried-and-tested templates.

Some good examples of content writing templates include expanded list posts , ultimate guides, branded strategy case studies, complete lists, and tools-of-the-trade posts.  

Research popular content on your topic.

To increase the chances your content will be successful, refer to material that already performs well.

In other words:

You can utilize high-quality and popular content as the foundation for your topic outline.

Then add additional insights and angles.

Let’s say you plan to write a post about money-saving tips.

The easiest way to find the top-performing articles about saving money is using search engines like Google, Bing, or Yahoo.

Type in your search word or term (i.e., money-saving tips) in the search bar and see what comes up.

SERP Money Saving Tips

By reading the top articles about your topic, you’ll be able to determine exactly what to cover in your article.

Getting insights from popular content can help you reorganize and refine your outline and let you see where there are information gaps you can fill.

Fast-track your content outline creation process by installing the Ahrefs browser extension.

Ahrefs Chrome Extension

This extension will allow you to get a quick overview of the content structure of any article you are reading by highlighting the header tags in the article.

2. Write original content.

Whether in business, journalism, research, content, news, or other forms of writing, plagiarism is a huge no-no.

Sure. You can use the information you find online to create an outline. However, you shouldn’t make it a practice to copy and paste pre-existing content.

If you do, your article will have difficulty ranking on search engine results pages , because search engines will (generally) favor the original version.

Duplicate content

Plus, you’ll lose your credibility.

So, aside from gathering data from online resources, drop by a library and get more references. Talk to experts and get quotes if you can, or get permission to discuss case studies or use company resources.

You can also “listen” to what people are saying about your topic by looking for content on the subject across different media. You can check various information sources like LinkedIn, Quora, Reddit, and YouTube. You can also listen to podcasts or watch documentary films.

Do these things, and you’ll be better able to come up with a substantial and original piece of content.

In summary:

Don’t let yourself be limited by your sources, and make it your goal to add to the information already available on the internet.

3. Craft a compelling headline.

You could be the most thorough, talented content writer who knows SEO content better than anyone.

But, you’ll still be unsuccessful if you don’t use the right headlines.

After all, a headline is the first thing that attracts people’s attention.

According to Copyblogger :

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.

Why Headlines Matter

The headline is what gets people to read your content.

Killer headline writing takes practice, but it’s not rocket science.

You can train yourself to write catchy headlines by noting the headlines that grab your attention when reading. You can then rewrite them in your own words to see if you can do better.

If you’re unsure about your choice of headline, come up with three samples for every content you write and conduct an informal survey at work. See which ones get the most votes and use them.

Doing this regularly can help hone your skills in crafting original and engaging headlines, as your brain becomes more familiar with what makes a headline compelling to people.

4. Use a catchy hook.

How can you make your content stand out besides writing a compelling headline?

Using a compelling hook, that’s what!

A hook is a word, phrase, or sentence that draws the reader in. It’s an attention-getter that piques the reader’s interest and compels them to read more.

With attention spans dwindling and an abundance of online content without a catchy hook, competing for readers’ attention will be challenging.

Average Attention Spans

This is where a proven hook format comes in.

Here are several popular and effective hooks you can swipe and deploy:

Statistic Hook

The statistic hook provides a solid fact for your readers to grip on right away.

Statistic Hook Examples

Establishing your credibility early on will help support the points you make later on in your writing.

Additionally, a startling figure can pique your audience’s interest in the subject and encourage them to read further.

Anecdotal Hook

An anecdotal hook can make for a personal opening that reveals more about you to your reader, depending on your topic.

Anecdotal Hook Example

Even though it’s pretty common to write online content in the second person, there are certain situations in which you can use the first-person perspective.

You’ll share a snippet of your life or a short, interesting, amusing incident with an anecdotal hook.

For example, you could write about the importance of air conditioning maintenance.

Your anecdotal hook could have you narrating your personal experience during a hot and humid summer when your AC broke down, and you also had to fend off mosquito attacks.

This particular hook can be a little lengthier than others; just ensure it is relevant to the topic.

Quotation Hook

Using a memorable quotation pertinent to your topic could draw the audience’s attention to your content effectively.

Quotation Hook Example

Just be sure to credit and clarify the quotation after including it. Also, the citation you include should strengthen and add to the depth of your writing rather than sound random or isolated.

Statement Hook

Another clever strategy to grab the reader’s attention is to start writing with a strong statement of your thesis or perspective.

Statement Hook Example

Even if readers don’t entirely concur with your position, they will be curious to see how you back it up.

Statement hooks frequently compel people to either want to challenge your viewpoint or follow you as you elaborate. Either way, your content wins in terms of engagement.·       

Question Hook

A content piece will immediately grab a reader’s attention and leave them wanting more if it opens with a question.

Question Hook Example

However, ensure the query or questions you pose at the beginning are open-ended.

Instead of posing a straightforward yes-or-no question to the reader, make sure you’re offering them something they would want to investigate further.

5. Create consumable, sharable content.

One of the secrets to publishing successful content is making it simple to read and share online.

You can hire the best copywriter to create content pieces for you. But if the outcome is difficult to read, no one will bother to read it.

How do you make your content more straightforward to read, skim, and distribute?

Check out these techniques:

Make it amusing, witty, and rich.

Your writing needs to catch and capture the reader’s attention, whether it’s about content development, building safety, vitamins, or automobiles. If your writing is uninteresting, readers will go to another page.

Keep your paragraphs brief and concise. One or two sentences is best:

Short Paragraphs

You can spice things up with visuals or use various content formats to draw people in.

In strategic places, you can include videos, infographics, images, screenshots, and graphs.

Just like you see in this post!

Ensure it’s quotable on social media platforms.

Include shareable quotes in your content writing to improve the likelihood of it ranking well in search results and getting shared on social media.

For text-based posts, you can highlight a share-worthy quote that, when shared on social media, will give people an idea of your content and intrigue them enough to want to read more.

what is content writing business

Having these attention-getting quotes prepared is crucial before you publish the full content.

Then, you can draw attention to them in your writing.

6. Write with your audience in mind.

Crafting content based on who you’re writing for is crucial if you are to create pieces that will resonate with your audience.

While specific topics may interest the general public, content writing should be more focused and specific.

For example:

If you’re writing about digital marketing, your approach to the topic would be different than if you were writing for small business owners or advanced digital marketers.

Therefore, it’s crucial to know who your audience is first, so you can speak in a language they understand.

Persona Vs. Target Audience

To do that, I recommend defining a persona and target audience.

7. Pick a unique, interesting perspective.

With millions of blog posts published daily , you can’t publish something that’s already cliché and anticipate a deluge of traffic.

Even if you’re writing about a topic that’s been written about hundreds of times, you can still drive visitors to your content by approaching it with a compelling angle or unique perspective.

Simply put, an angle is a hook that distinguishes your work from others written on the subject.

Studying the SERPs is the best way to find a unique angle for your content.

For example, let’s take the keyword “how to bake a chocolate cake,” we can see a few different angles being used:

SERPs for Bake a Chocolate Cake

The angles above are:

  • Hershey’s (brand)

To stand out by targeting the “how to bake a chocolate cake” keyword, angles we might use for our content could be fast, moist, rich, professional, etc.

Of course, your target audience will determine your approach and the site where your content will be published.

Using an altogether different example, if you’re discussing mental health, there are different approaches you can use.

You could write from the perspective of the person with mental health issues, their loved ones, or family members. You can also interview mental healthcare professionals and present their perspectives on the matter.

Whatever the approach to your topic, make sure it’s unique or different.

8. Include actionable tips.

Your content can’t only be interesting, engaging, or amusing – although these content qualities have their uses. And even being merely informative could be insufficient.

So, what’s the missing element?

Your material must be extremely helpful and actionable if you want your content to be popular and successful.

Here’s how you do it:

Create a structured procedure.

Rather than simply publishing a list of items you compiled from lists created by other people, strive to make the information you share immediately actionable by breaking it up into a series of steps, suggestions, tips, or strategies.

A good example would be rather than simply discussing the function or benefits of using image SEO, you can expand the topic further by providing steps to rank in search engines like Google.

Imaqge SEO Tips

We wrote a post about image SEO , and including steps is precisely what we did.

Provide examples.

When you cite examples in your piece, you make it easier for readers to appreciate and apply your advice or the information you share.

Case studies or personal narratives work for specific types of writing.

Or you can simply give examples to illustrate or prove your point.

Keep content evergreen and up to date.

You could have great website content and render it irrelevant when the information is antiquated or dated.

To keep your content current, make it a point to review and update previously published content once or twice a year.

This is especially useful in science, technology, or IT-related posts, as innovation is constantly at work in these sectors.

For bonus points, include a “last updated” date at the top of your article to reinforce that the content is fresh.

Blog Last Updated

As you can see, that’s what we do on our blog.

9. Cite credible and authoritative sources.

Depending on the topic, there are instances when you need to lend credence to what you are saying by citing data from credible sources. This includes statistical information, percentages, or any numbers and figures mentioned in your writing.

You also need to refer to authoritative sources whenever you make sweeping statements.

Examples of these include:

  • Women are generally paid less than men even when they occupy the same positions in a company.
  • Taking vitamin supplements is considered unnecessary by some health experts.
  • There is a lack of efficient implementation in the country’s building code.

Getting your information from reliable sources that are considered industry or subject matter experts strengthens your work’s credibility and shows your diligence as a writer.

Citation Example

Anytime we mention a statistic, fact, or complicated topic, we link to a credible source.

I suggest you do the same.

10. Optimize content for search engines.

Flawless content writing is useless if it is not SEO-optimized because few (if anyone) will ever read it after you’ve published and promoted it.

Content Lifecycle

Therefore, you must learn to master SEO content writing.

Knowing how to write SEO-friendly content can help your work rank on all the popular search engines; Google, Yahoo, Bing, Yandex, Baidu, and others.

But not just that.

Writing with SEO in mind ensures that when you write about a particular topic, you cover the relevant subtopics and well-liked shoulder topics associated with the subject.

That’s good for SEO and your content in general.

Not sure where to start when it comes to SEO best practices?

Check out our simple step-by-step SEO guide for beginners.

11. Integrate multimedia content.

Incorporating multimedia content whenever you can to break up long passages of text will make reading easier.

This is especially true if you’re writing long-form content like pillar pages or white papers.

For a blog entry with more than 3,000 words like this one, it’s asking a lot of the reader to just keep reading without the help of relevant images or visual elements.

To break up the walls of text, we’ve included a ton of multimedia content.

Images and Multimedia

Images, screenshots, videos, and Tweetables all help to keep the reader interested.

12. Make every word count.

Let’s face it. People are busy and easily distracted. We know this for a fact.

So, in content writing, it’s essential to avoid dilly dallying or overextending your topic and subtopics.

Include the information, discussion, analysis, and examples you want, and then stop.

By keeping your content concise, you’re making it easier for your audience to consume.

And the more they like it, the more pleasant their experience would be on your site (great for UX, right!).

13. Use calls to action.

Include succinct, strategically placed calls to action throughout your content.

This helps guide your readers towards further content, products, or services that could help them.

On the SEO Sherpa blog, we tend to include a prominent CTA at the top and bottom of each post.

Sometimes, we use call-out boxes like this one:

Call out box

And other times, we embed custom graphics such as this “get a free proposal banner.”

Get a free proposal banner

Whatever CTA you choose, your audience must find it simple to complete the action, whether purchasing your products, trying your services, getting a quote, or signing up for a newsletter.

My top CTA tip?

Use precise wording and a color that contrasts with the rest of your page.

14. Measure results.

Ensure you’re keeping an eye on and tracking crucial content performance indicators.

Organic traffic and the number of sessions or page views are most used to gauge content effectiveness.

Google Analytics Metrics

However, leads and conversion rates are popular metrics to include in your results.

Knowing how your content is doing can help you strategize more effectively, develop topics and utilize formats that bring the most beneficial results.

15. Edit, edit, and then edit some more.

Avoid making obvious grammatical, spelling, or punctuation mistakes.

When you finish the first draft of your content, take a break and review it later.

You can edit the material for minor grammatical faults or correct structural problems with a fresh eye during your review.

A reader’s trust in your brand can also be made or broken by minor linguistic faults.

They might conclude that your content isn’t as trustworthy and well-written as other stuff on the web and turn to other sources for further information if they see that you’ve left out periods or misspelled terms.

A tool like Grammarly can help you minimize grammatical mistakes:

Grammarly

But a word of advice:

You don’t need to follow every suggestion Grammarly spits out. Confirming every tip verbatim can lead to personality-less content, and have you end up ignoring context.

In conclusion:

Taking care of grammar and spelling not only builds credibility and trust; flawless writing is a hallmark of A-grade content.

But don’t get caught up in the minutiae.

Don’t be afraid to inject some personality into your writing.

Great content writing takes research, planning, and painstaking hard work.

But with these tips, you can start working on improving the content you publish to help you rank better on search engines and get noticed.

Which of these tips are you going to implement first?

Are you going to add calls to action to your content, or maybe plan to cite more authoritative sources?

Let me know in the comments below.

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Content Writing Tips for Beginners: A Step-by-Step Guide

James Parsons

Everyone has to start somewhere. With content writing, the place to start is with writing. While many content writers go to school for English or Marketing, or even a Writing-specific degree, it's certainly not necessary. There are plenty of successful content writers out there who have never had a day of writing-focused education, and many whose first language isn't English besides.

It's possible to be a successful content writer without training and certification, but it requires one thing: experience.

I consider myself a fairly proficient content writer, though I don't know that I'm among the best of the best. I'm knowledgable enough to distill some tips for you, though, and I can help you become a better content writer. Here are my tips!

Read, Read, Read

You aren't alone. You aren't writing in a vacuum. Every writer, and indeed virtually every creator of any kind of content, will tell you that the number one thing they do to keep themselves going is consuming media. Authors read. Video producers watch movies, TV, web videos, and streams. Illustrators take the time to consume art.

Copyblogger Post

It's important to read with a critical eye, but also to read for pleasure. Read because you're interested in the topic, and read with an eye for the intricacies of writing. What perspective does the writer use? What tone have they adopted? How long are their sentences, their paragraphs, their sections, and their posts? How natural is their language? You can learn a lot just from reading.

Here are some key reasons why reading other content is essential for writing your blog posts:

  • Inspiration: Reading other blog posts can inspire you by providing new ideas or perspectives on a subject; this can spark your creativity and help you think about how to approach your blog in a unique and engaging way. Inspiration doesn't have to originate from the content you read; I've thought of specific questions and topics after reading something that has nothing to do with the article I'm reading, and I wrote a blog post about it!
  • Knowledge and expertise: Reading content from other sources helps you stay informed about your niche or industry. This knowledge can be invaluable in developing well-researched and credible blog posts. It also helps you better understand and address your target audience's needs and concerns. Trust me; writing confidently about a topic is challenging when you don't have much expertise. Reading content by other experts can speed up this process.
  • Identify trends: By reading content from various sources, you can identify emerging trends and topics gaining traction in your niche; this enables you to write timely and relevant blog posts that cater to your audience's interests.
  • Improve writing skills: Reading high-quality content exposes you to various writing styles, techniques, and structures; this can help you improve your writing by adopting effective strategies, refining your voice, and learning new ways to communicate your ideas.
  • Understand audience preferences: By analyzing the types of content popular among your target audience, you can tailor your blog posts to meet their preferences; this can help increase engagement, readership, and overall satisfaction with your content.
  • Learn from successful bloggers: Observing the practices of successful bloggers can help you identify what works and what doesn't; this can help you avoid common pitfalls .

Reading also gives you useful insights you can use in your own writing later. You accumulate facts, which you can pull out and use as citations later. You learn clever wordplay, new words you can use to spice up your own writing, and terminology common amongst professionals in your industry. You gain insight. So: read!

Know What You Want to Write

Depending on why you want to write, you may already have a goal in mind. I generally see people in a few categories.

  • The people who want to start a blog because it's a way to make money, but have no guidance or goal in mind.
  • The people who have a passion for a topic, and want to start a blog to turn that passion into something more.
  • The people who have the ability or talent for writing (and have been told as much through their schooling years) and figure they might as well make a career out of it.

The first group is difficult because they have to spend time developing a niche, a topic, an interest that interests them. Choosing what to make a site about is very difficult, and it's even more difficult when you have to learn every aspect of the craft along the way.

Keyword Research Tool

The second group is people who already know their stuff and just might need help putting their thoughts into writing. This is the kind of group most of my article here is aimed at, but everyone can get some use out of it.

The third group doesn't generally need help with the technical aspects of writing, but transitioning from the stuffy world of academic writing to the free-flowing world of content writing can be a shift that not everyone is equipped to deal with.

In any case, you need to know in a broad sense what you want to write about for your site, and in a narrow sense what you want to write about for a given article. I often start with some keyword research to develop a topic idea , write a killer title for that topic , and then create my outline for the article based on those search phrases and that topic.

It's worked well enough for me so far - writing articles that match real searches and catering to those searches is a great roadmap to getting your articles found.

Write, Write, Write

Believe it or not, I didn't start out writing great content. I spent years writing some pretty mediocre content , and I only stood out because a lot of the people also writing content in the same arena were so, so much worse. Like, you'd be surprised just how bad some of the people out there writing content are. Go to Textbroker and spend a few bucks on some 3-star articles and you'll see what I mean. Content mills are generally a wasteland.

Writing a Blog Post in Microsoft Word

Part of successful content writing is just practice . The more time you spend writing, the more familiar you'll be with the process. The more details you'll be able to stick in your mind as you write. The better you'll be able to formulate posts as you go along. A post that might have taken me two or three hours to write a few years ago, I could write better in less time today.

Writing a lot and writing consistently is often cited as a key factor for blogging success. I'm not sure it's 100% necessary from a marketing standpoint, but I can tell you that it's extremely beneficial from a technical standpoint.

They say that practice makes perfect, and while there's no such thing as perfect, practice is always important.

Keep Tone, Voice, and Perspective Consistent

One thing I often see novice writers struggling with is perspective, tense, tone, voice , and all of those other subtle technical elements of grammar that come naturally with practice.

The Explainer

Here are some examples:

  • Shifting between "I", "We", and "The Company" as self-referential signifiers. Know who you're representing when you write. If I write something for a client, I'll use a different voice than when I write something for myself.
  • Shifting between the personal and the impersonal, as in going from "we recommend X" to "X is generally recommended." There's a time for different levels of formality; know which one you want to use.
  • Referencing industry terms incorrectly. I see this a lot with freelancers who have to write for multiple industries; using terminology incorrectly makes people who know what they're talking about recognizing that you don't.

It doesn't really matter which perspective, which tone, which voice you use. What matters is that you keep it consistent throughout any piece you write.

Care About Keywords

A huge part of successful content writing online is caring about keywords . Keyword research is the core of every good blog post, most paid advertising, and a whole lot else besides. That's just how powerful Google is these days.

Content Writing Tips

I'm not going to go extremely deep into keyword research here. It's a very detailed topic, and there are a lot of great guides out there already written to help people of all skill levels get started.

Suffice it to say that, in my mind and in my experience, keyword research is an essential part of good content writing. Knowing how Google interacts with keywords, how to use keywords appropriately, and how to write around awkward keywords is essential.

Don't Care Too Much About Keywords

Look, I know what I just said, and I know what I'm saying now.

The fact is, keywords are a lot less important than they were five or ten years ago. Back then, you needed to figure out exact, specific keywords and write posts with specific levels of keyword density to make sure your content thrived. Pick the wrong keyword and your content never shows up for high volume web searches . Use the keyword too little and Google doesn't think the post is relevant. Use it too often and you get dinged for keyword stuffing. It's a fine line to walk.

We create blog content that converts - not just for ourselves, but for our clients, too.

We pick blog topics like hedge funds pick stocks. Then, we create articles that are 10x better to earn the top spot.

Content marketing has two ingredients - content and marketing. We've earned our black belts in both.

At least, it was. Then Google introduced a bunch of machine learning and semantic indexing features to their index. These days, Google will show you search results that don't even include a phrase you used when searching but are still relevant. They understand things like synonyms, variations on keywords, and so on.

Seranking Organic Keywords

That's why these days, I don't worry too much about specific keyword usage - at least, not within the context of my articles . I use keyword research to guide the topics I choose to write about, and I might sprinkle in a specific keyword here and there when I find a way to work it in, but I'm not going to double over backward to include specific long-tail keywords in every post I write. Over-optimizing your posts like that can have the opposite effect:

"The idea is basically to try and level the playing ground a little bit. All of those people who have sort of been doing, for lack of a better word, 'over-optimization' or 'overly' doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level."

Heck, here's an example. This blog post uses "start content writing online" as its primary keyword. You can tell this because they use the phrase a couple of times throughout the piece when it's awkward to type the whole thing. You can also tell it because it's in a different font than the rest of their content, though I'm not sure that's intentional. Just… don't be that awkward and obvious about it, right?

When In Doubt, Add More Formatting

One key insight that most content writers have at some point is that web readers don't actually read the content. You might notice this behavior in yourself, or you might have it pointed out to you by a marketer, but it's pretty true. People who see posts on social media, half the time they don't even click through, they just read the title and the snippet and make assumptions based on that.

Blog Post Formatting

For people who click through and see content, they still skim . They read the first paragraph or two, then they skip through it looking for value. It's up to you as a content writer to provide that value. You just have to know how to do it.

The easiest way, beyond making sure your writing is, you know, valuable, is to add formatting.

Add subheadings as much as possible. This helps break up your content into digestible chunks. Add formatting like bold and italics to emphasize certain points. Add gaps in between paragraphs and sentences to emphasize points. Add bulleted or numbered lists to build up, well, lists.

Formatting enhances the user's ability to skim and extract value from content. Even if there are better resources out there, if yours is the most readable, it's the most useful.

Strive to One-Up the Competition

A lot of content writers, when they first get started, find it very hard to figure out their place in the world. They come up with an idea, then they see that there are 10,000,000 Google search results for that idea already and that the top five results are all that idea done better than they would do. It's easy to get discouraged looking for that one unique piece of content.

I'm here to tell you that you don't need to be unique to be valuable. This article you're reading right now? Dozens of other people have written other articles on the same topic, some of the same points, and some with other tips and hints as well:

Other Similar Articles

Here's what you do. You find something that already exists, and you do it better.

There are three main ways you can out-do existing content .

  • Take content that is broad but shallow, and add depth to it. This involves more research, more data sources, and more critical thinking to find conclusions the data leads you to.
  • Take content that is narrow but deep, and add breadth to it. A deep dive into one subject in one industry is narrow, but it's an opportunity to tie another related subject or another industry into it.
  • Take content that is old and make it up to date . A lot of old content these days is kept up to date by the initial author, but if it's left abandoned, you can try to supersede it by writing the same basic content with newer information.

Keep in mind that when I say "do what they do" and "you don't have to be unique", I absolutely do NOT mean you can just copy their content. You still have to write unique and original content, but you can cover the same topics and similar points.

Don't Be Afraid of Tools

I've known a lot of writers over the years who pride themselves on their precise knowledge of technical grammar, and who end up focusing more on their grammatical accuracy than on the quality of their content.

To me, this is hilarious. You're priding yourself on a skill that is easily replaced by a free online tool.

With the rising popularity of AI tools like ChatGPT , there are tons of content and blog writers that can help generate outlines, blog topics, and provide inspiration for your own writing.

Correctness in Grammarly

Don't be afraid to use the tools you have at your disposal. Use a spelling and grammar check. Crank up the settings in MS Word. Use keyword research and topic ideation tools.

Here are some of my favorite tools:

  • Ahrefs. I wrote a good breakdown of Ahrefs and similar tools .
  • Grammarly. Proofreading and grammar checking is super important. If you run a WordPress site, you can even embed Grammarly into your site automatically.
  • Clearscope . Clearscope can help you find opportunities to improve your content. I use it to help me discover things that I may have missed, as well as easy opportunities to include relevant keywords. I wrote a guide comparing Clearscope and Marketmuse here .
  • WordPress plugins. There are a lot out there; here are some of my favorites , as well as a seperate guide for PageSpeed plugin recommendations .

There are tons of tools out there to help you be a better content writer, and there's absolutely no shame in using them.

Finish With a Proofread

When you finish any given piece of writing, go through it with a fine-toothed comb looking for errors . I know I just told you that tools can do a lot of that for you, and that's true. I make a lot of typos and minor grammatical errors as I type, and you know what? I have a few different autocorrect rules in place to fix them for me. Until you develop your own library or process, make sure you're proofreading everything.

Now and then an error will slip through. That's fine. If you notice it, fix it. If someone else notices it, fix it. If no one notices it, it's not really going to do you any harm. Even still, it's important to get a proofread in on your content before you finalize it and publish it.

Develop a Style

Over time, as you write, you can develop a style . That style will develop naturally, as you find your voice. You find the way you like to express your ideas. The way you like to use lists and formatting. The perspective you use to cover various topics and make analogies. Your style is built up over the years and it comes about from experience.

Your style will also change over time. After you've been writing content for a year or two, if you go back and look at the early content you've written, it will read like something written by someone else entirely. Don't worry; an evolving style is perfectly fine. Developing a style that's unique to you is the important part.

Keep at it. Content writing is a long-term investment, and it's a skill that never stops improving. The more you keep going, the better you'll become.

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James Parsons is the founder and CEO of Content Powered, a premier content marketing agency that leverages nearly two decades of his experience in content marketing to drive business growth. Renowned for founding and scaling multi-million dollar eCommerce businesses through strategic content marketing, James has become a trusted voice in the industry, sharing his insights in Search Engine Watch, Search Engine Journal, Forbes, Entrepreneur, Inc, and other leading publications. His background encompasses key roles across various agencies, contributing to the content strategies of major brands like eBay and Expedia. James's expertise spans SEO, conversion rate optimization, and effective content strategies, making him a pivotal figure in the industry.

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August 12, 2020 at 9:38 am

Hi James, this was super helpful! I've read a lot of guides besides yours and yours is the only one that left me with some takeaways that I can actually use. I didn't realize how important (and also un-important!) keywords were, and your Grammarly screenshot inspired me to try it out. I'll also be way more mindful of who has already written about a subject before I start writing, that's something I haven't really done before, at least, not in a detailed way. Thanks again!

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August 12, 2020 at 11:20 pm

Hey Faeeza, thank you for the very kind words!

This post was aimed at beginners, if you're interested in reading more, we have a handful of other posts you might find useful/interesting in our "Blogging" category: https://www.contentpowered.com/blog/category/blogging/

Topic ideation and competition research are easily the two biggest overlooked things when it comes to beginners and blogging - master those two things and you'll be far ahead of the curve!

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August 30, 2020 at 8:16 am

I have been using the inverted pyramid approach to my writing style as it’s more easier to write long form content with this tactic and I can easily formulate my subheadings.

August 30, 2020 at 5:33 pm

Hi Sonny, thanks for sharing with us! It's good to know what's working for others. I think the fundamentals of the inverted pyramid are sound, if the bulk of your content is legitimately useful and actionable information, then your content is already off to a good start.

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October 05, 2020 at 8:32 am

Hi James, This helped me a great deal, just wanted to say thank you. You really know your stuff with blogging. I'll be reading your other articles too.

October 05, 2020 at 7:59 pm

Thanks for stopping by Nur and for the kind words!

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January 08, 2021 at 12:04 am

Hi James Your post helped me a lot. Thank you for this amazing work. God bless you more.

January 08, 2021 at 9:08 pm

Hey Adila, you're very kind, thanks for that! Very happy it helped you.

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March 07, 2021 at 9:45 pm

Hey,James. This is my first time going through an actual content writing beginner tips article, as I am thinking to start writing online. Thanks for giving me some valuable pointers which I will keep in mind when I find my interest. No, I will no be doing this,initially, for money (but money is required to sustain, right?) but to search where my interest lies. Baby steps!! Wish you good luck 🤞, from India.

March 12, 2021 at 12:44 pm

Hey Ipsa - thanks for hopping on live chat with me, and I'm very happy this helped you out!

Revenue certainly helps. Being able to hire people to help you grow your blog will amplify your results, and it's hard to do that without any cashflow.

That's what's so great about blogging - you can bootstrap it at first until you're up and running. If you can give your readers enough value, customers will usually follow. It's a great way to draw people into your orbit.

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March 09, 2021 at 7:36 am

This is never an easy job! Besides putting in the actual work, you need to have passion, patience, and time otherwise you’ll give up. I remember back in the day that I was on the verge of dropping my blog completely, and I did pause for a bit. A few months later my traffic was skyrocketing, all organic traffic to my blog posts. That has made me a believer ever since. It just takes a while to start working, but once it does it goes HARD.

March 12, 2021 at 1:00 pm

Hey Matt, thanks for your comment!

This sounds similar to my story - my first blog was over 10 years ago for a free flash game site. It had ads on it and was making a few hundred bucks a week, so I started reinvesting that into the content. I probably did a dozen or so blog posts, waited a month, then gave up.

A year or so later, they were the highest traffic pages on my site and were generating the lion's share of my AdSense revenue. I sold the site shortly after, but I think that's what made me a believer in blogging as well. It does require a good deal of patience and putting love into your content, not rushing it or skimping out. Man, Google's algorithm has really changed a lot since then, as has WordPress.

What brings you here today, just brushing up on the basics? 🙂

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May 19, 2021 at 3:32 am

This is a great post. I appreciate your skills. Thanks for sharing.

May 19, 2021 at 11:35 am

Thanks Frisco! I appreciate it, glad it helped you.

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May 24, 2021 at 10:38 am

Hi James! Your article is superb. I love it. It helped me a lot.

May 24, 2021 at 1:28 pm

Hey Fatima, really appreciate it! I'm happy it helped you 🙂

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November 28, 2021 at 2:58 am

Hi james, thank you so much. The article has really helped me alot

November 29, 2021 at 1:58 pm

Love to hear it! Thanks, Brenda!

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June 04, 2021 at 9:16 am

Hi James, i just started learning how to write articles. But it is not an easy task. Your article is good and gave some nice information.

June 04, 2021 at 2:34 pm

Hey Pankaj!

I really appreciate that, thanks for taking the time to say that. It makes writing these worth it.

Keep it up, if there's anything I can do to help point you in the right direction, please let me know!

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June 06, 2021 at 5:18 am

Thank you so much! You've actually encouraged me to give content writing a try. This is really helpful.

June 07, 2021 at 10:32 am

Hey Ginnie! That was my goal, so I'm very happy to hear that. Thanks for stopping by and good luck!

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July 07, 2021 at 7:58 am

Hi James, Thank you so much. It very helpful. I am very interested in content writing but the area that I have passion in is what I can't figure out, I think will give a try. Thanks

July 08, 2021 at 2:12 pm

Thanks Peter! Good luck 🙂

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July 12, 2021 at 8:19 am

Hey Mr James, Nice article especially for beginners like me... Hope to hear more from you.

July 12, 2021 at 4:29 pm

Hey Ezekiel, thanks for the kind words and for stopping by! I hope it convinced you to start a blog of your own 🙂

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July 29, 2021 at 7:04 am

Awesome post, simple and informative. I liked this line,

“Keep Tone, Voice, and Perspective Consistent”.

Super important to succeed in this, if articles are boring to read it's hard for anyone to be fulfilled.

But it was nice to read this. Thanks for writing this useful content.

July 31, 2021 at 4:33 pm

Thanks for the comment, Mohammad!

I couldn't agree more. Thank you for your words of encouragement.

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January 30, 2022 at 6:48 pm

Super effective, practical, and easy to apply / follow article.

I love your simple yet powerful writing style. It seems you are taking a live class!

I recommended your link to at least 15 people. They are all so grateful! I, too, am fascinated.

You are a trustworthy, excellent content writer and mentor. Thanks from the heart.

January 31, 2022 at 2:02 pm

Thanks Ahmed!

Wow, that means a lot. Thank you for your heartfelt comment on my post, and I'm so happy it's helping to make a positive difference.

This is why I do what I do 🙂

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March 13, 2022 at 10:29 am

Thanks, James. Your post was helpful and detailed. It helped to clear a lot of concepts for me.

March 15, 2022 at 6:39 pm

You're welcome, Suhail!

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March 28, 2022 at 10:15 am

I'm really impressed and happy with these tips! You are a great mentor!

March 31, 2022 at 8:23 pm

Thanks Oluwasola! That's very kind of you to say.

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April 07, 2022 at 7:55 am

waoh, this is very informative, guess I've found what I've been waiting for to become a content writer. Thanks a million James Parsons.

April 07, 2022 at 3:00 pm

Thanks, Ruth! Love to hear it.

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August 25, 2022 at 6:34 am

Thanks, James. I'm just about to start content writing and your article was the first I have read. It really feels like I'm in it already, and I hope the tips grabbed would do me much help in my pursuit. Please, if you have more articles for a total beginner like me, I would appreciate it. Thanks many times🙏

September 01, 2022 at 2:08 pm

Thanks Olivia, love to hear it!

Here's are a couple of articles that I recommend next:

https://www.contentpowered.com/blog/blog-optimization-tips-seo/ https://www.contentpowered.com/blog/tips-beat-competitors-seo/

This is a great one too; small changes to your user experience are reflected across all of your pages and will help your site perform better overall: https://www.contentpowered.com/blog/improve-user-experience-website/

Feel free to reach out any time if you need pointing in the right direction 🙂

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March 11, 2023 at 9:18 am

Amazing blog article!

March 11, 2023 at 12:13 pm

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April 26, 2023 at 10:10 pm

Hey James, I retired from my job a couple of years back. Did try my hand at a couple of things. But always wondered what do I do with some exclusive work experience I gained during my employment. Then it struck me that I should start writing a blog and discuss various aspect of the commodity I worked on during my job. I saw many YouTube videos on how to write blogs and also read many online articles available on the net, as mentioned by you. Honestly, found your article to be very crisp and clear. I will surely follow your guidelines and start reading/researching/writing earnestly.

Thank you very much James.

April 29, 2023 at 11:47 pm

Absolutely. It's incredible what reach blog articles have on the internet, even on subjects that you wouldn't think would get much traction. In some cases, ESPECIALLY on subjects you think wouldn't get much traction.

My best advice is focus on having a great website and try to create content that is 10x better than anybody else. Do that, stick with it for years, and you'll be rewarded!

The reason most people's blogs fail is because they think they are creating great quality content, but aren't. Or, they don't stick with it long enough. Knowing that will help you succeed.

It's hard work, but it's rewarding and well worth it.

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April 26, 2023 at 11:54 pm

Hey James! Thanks for the Guide. Which is better for blogs in your opinion?

April 29, 2023 at 11:45 pm

I'm a sucker for WordPress.

It doesn't get much better than WordPress for internal/external link management, optimization, SEO, custom development, automation, etc.

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April 27, 2023 at 10:19 pm

Nice Article

April 29, 2023 at 11:43 pm

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How to Start Content Writing (For Beginners)

By: Author Paul Jenkins

Posted on Published: September 26, 2021  - Last updated: December 6, 2021

Categories Writing

Are you ready to make content writing your full-time job? To become a professional writer? If so, there are a few steps that will help you succeed. Whether it’s your first time writing content or you want to take your skills to the next level. This article is an insider guide on how to start content writing and become a successful content writer.

What Is Content Writing

Content writing is a profession that requires certain skills. Not just writing skill!

Content writers must be able to research various topics and perhaps even interview several people on a topic to find out the most important points.

Even before they start outlining, drafting, and writing.

If you’re running your own website, you may also need to learn SEO (search engine optimization), topic research, and on-page optimization. Plus some WordPress skills!

Content writing is a fundamental part of digital marketing, therefore acquiring the skill can help foster a career in marketing.

You don’t learn these things overnight! Becoming a web content writer is hard work, but very rewarding!

Types of Content Writing

There are many different types of content writing, such as:

  • writing content for websites
  • writing content for newspapers and magazines
  • writing content for online marketing
  • writing content for public relations (PR)
  • SEO writing

There are many different subjects that a good content writer could write about.

For example, it could be recipes or travel guides. Or spirituality and philosophy.

Often, though, content writers tend to specialize in areas in which either they have prior experience or ones in which they develop expertise over time.

Writing SEO articles is a special type of content writing because SEO content writers need to know how keywords work so that the articles can be optimized for the search engines.

Examples of Good Content

It’s a good idea to look at excellent examples of website content online first.

For example, you could search Google for successful content writers and then find their work on various websites. That way, you can look at some of the different types of content writing and content marketing, as well as examples of the best content that’s been written.

The Working Time of a Content Writer

Content writers spend their time in different ways.

They may spend time researching a particular topic, interviewing different people to gather information, and then writing the content when they feel they’ve enough information.

Online research plays a huge role.

The content writer can then spend time editing and rewriting the material to make sure it’s as good as it can be.

Creativity and Content Writing

Although content writing is largely about formulating a topic, researching, and creating outlines to structure the content, there’s also a considerable creative component to this work.

While it’s possible to dig into the more technical aspects of content writing, such as research and editing, the content writer must also develop creative ideas and present them clearly and concisely.

A content writer can even be tasked with presenting a new perspective on a topic, showing how it works and how it can be better understood and used.

You also need to be able to write creatively to develop a story or something that’s compelling.

In content writing, you need to be able to look at a topic from a different perspective. The job of a content writer is to put themselves in the reader’s perspective and ask, “What if it were such and such?” This can be a difficult skill to learn, but a content writer must’ve some creative ability to be successful.

Content writing is a profession that depends on putting one’s thoughts and ideas into words in a way that the reader can understand. In this way, content writing can’t only be a lot of fun, but also a good income for those who do it well.

Content Strategy vs Content Writing

Content strategy is the art and craft of planning, organizing and publishing content. Thus, it encompasses both content creation and content marketing.

Content strategies are developed for different purposes. Some content strategies are created to help websites rank better in search engines. This is to attract more customers. Other content strategies aim to attract customers by engaging with them through content. This type of content strategy aims more to involve customers in the content creation process so that they’re engaged with the company.

It’s not limited to websites or social media marketing but is also an important part of advertising.

Content strategy is about understanding what you want your content to achieve and how you can use it to achieve it.

Content writing is part of content strategy.

Effective Content Writing

It’s important to write content in a way that’s effective.

This means that your copy needs to be written in a way that serves the purpose of the content.

For example, if you’re writing an article on your website to help readers in the kitchen, you need to make sure that you focus on teaching them how to make and use things in the kitchen!

When you’re writing about kitchens, you don’t want to write about something that the reader may not have wanted to know about. If you focus, your readers will be more likely to stay on your website to read more articles.

You need to learn to write clearly so that your readers understand what you’re writing about.

You also need to make sure that you use the right writing style for your audience so that they understand what you’re trying to say, and resonate with the content.

If you don’t make your content focused and clear, your audience won’t enjoy reading it and won’t learn anything.

Freelance Writing Niches

As a rule, it’s a good idea to specialize in niches as a freelance content writer. This means that you specialize in areas where you know your stuff or have a lot of experience to share.

By sharing this knowledge, you help others learn more about the things that interest them.

When you have clear niches, it’s usually easy to get more work. People see that you’re an expert in your field and hire you because they assume you know what you’re talking about.

They also find you more easily online, where they can consult your resume, work samples, and other information.

Having niches also makes writing articles much easier and faster!

Remember that certain niches pay more money for content writers than others. For example, writing SEO articles, medical newsletters, or articles for the legal industry, provided you have the necessary qualifications and expertise.

Writing Mindset

It’s a good idea to cultivate a consistent and helpful mindset as a writer.

This is important because it allows you to approach writing assignments with a certain amount of composure.

Writing daily is a helpful way to approach things. This allows the writer to write something every day, even if it’s just a few sentences, and then edit and rewrite it. It helps the writer develop his/her content writing skill.

A good attitude is also important.

No matter what your experience as a writer, it’s important to remember that no one is perfect and that you can always learn.

If you don’t have any experience as a writer, don’t worry. No one knows everything about writing when they start out. Most experienced writers will tell you that they’re still learning something new every day.

If you want to write for a living, you need to realize that writing is a business, and it’s important to approach the work with the right attitude. That doesn’t mean all work and no play!

If you’re working, you’ll probably be sitting at the computer for hours, but that doesn’t mean you can’t have fun.

Learning to write can be an exciting adventure. It’s fun to see your first articles published, whether it’s on a blog or in an online magazine.

Even if you’ve been writing for a while, it’s fun to see your earnings grow. It’s not easy to get money and work. So when you’re successful, you’ve to appreciate it. That’s part of the business of being a writer.

The benefits of writing every day include the following:

  • You can work on a regular schedule, so you can plan your life around your writing.
  • You can write a specific workload every day.
  • You’ll have a regular number of articles with which to build a portfolio.
  • You’ll have a regular number of articles that you can submit to online magazines and other publications. This will help you build a good reputation.

Know What to Write

When you set out to write a text, it’s important that you know what you want to write. In this respect, content writing is very different from writing fiction, for example.

When you’re writing content, you need to know what your message is and how you want to present it.

So before you start writing, you need to do some research and ask yourself some questions.

  • What’s the topic?
  • How will you approach the topic?
  • How will you structure the article?
  • Where will you publish the article?
  • How exactly do you want to be in the article?
  • How will you format the article?

These questions and the decisions you make will help you write high-quality content.

Stick to the Point

You may be tempted to write about something other than the subject of a particular article or content job, but you need to learn to focus on your message and stay on point.

This is a crucial part of being a content writer. You need to find a way to stay focused on the topic you’ve been assigned, and you also need to keep your audience engaged.

You need to keep your content clear and concise. Only talk about what’s relevant to the article!

The best way to do this is to figure out the main topic of the article and use it as a guide throughout the writing process.

  • Focus on the main topic of the article.
  • What do you want to achieve with the article?
  • What’s the main argument of the article?
  • What’s the main reason someone wants to read the article (the “search intent”)?

This is easier if you have a clear topic and audience.

If you know what you want to say and who you’re addressing, you can approach the topic from different angles, but you’ll still be able to get to the heart of your text.

Provide Value

Writing valuable content means that

a) the text is valuable to the audience, and b) it’s useful to the company for whom you are writing (which might be your own).

Content writing is a valuable business, and if you learn how to create valuable content, you’ll be able to make a good income from it.

When you think about what you’re sharing with your audience, make sure you’re giving them the information they can use.

For example, if you’re writing about how to bake the perfect apple pie, make sure you provide information about what ingredients are needed, how to mix them together, how to bake the pie, etc.

You need to make sure that your readers can use the information you give them. You’re not doing anyone a favor by giving them the information they can’t use!

Don’t Choose Random Topics

You might think that a website content writer will sit down and pick a topic out of a hat. Nothing could be further from the truth!

Each topic is chosen with a clear goal in mind.

Whether it’s to get more organic search traffic to a website, with SEO writing to get backlinks that improve SEO rankings, to generate leads for a company’s products or services, to promote a company’s products or services, or to drive traffic to a company’s landing page.

It can also be about increasing leads for a business, establishing a new brand name, making people aware of the brand, or selling a product.

It can also be about getting people to sign up for a mailing list or download a free eBook.

You get the point. Each topic is chosen with a specific goal in mind.

It’s important to be aware of this because it’ll help you write more effectively.

Pay Attention to Keywords

Even if as a writer you get an assignment where the keyword research is already done for you, it’s still important to think about the keywords when writing a content piece.

If you don’t include the keywords in the article, the article isn’t technically optimized for the keyword and someone searching for that keyword may not find the article even if your article is the best answer to their question.

Keywords help you structure your article and focus on the main topic.

For example, if you’re writing an article about how to make a perfect organic smoothie, you will need to know what’re the most important keywords for this article.

Don’t Keyword Stuff

You need to avoid the so-called ‘keyword stuffing’ in your work.

Keyword stuffing is when you don’t focus on the topic of the content piece, but try to pack in as many keywords as possible.

Content writing is all about creating the best content possible. If you try to cram keywords into an article without structuring it thematically, you’re doing yourself (and your client and readers) a disservice.

You should only use keywords when they naturally fit the topic. For example, if you’re writing about organic smoothies, make sure you use words like “organic” and “smoothie.”

Match Search Intent

The best way to meet search intent is to really understand what the person searching for the keyword is trying to find. Think about how and why they searched for the keyword.

In other words:

  • Why are they searching for the keyword?
  • What do they want to accomplish with the information?
  • What’ll they do with the information after they read it?

Your goal as a content creator should be to provide the most comprehensive and helpful answer to the search query.

Get to the Point

As a rule, it’s a good idea to avoid long, wordy introductions.

Get straight to the point.

The same advice applies to paragraphs. Keep them short and to the point.

Because your main goal is to give your audience the information they’re looking for, and you don’t want to tell them over much. Whether they match a buyer persona or are simply looking for information.

Your job is to get right to the heart of the matter.

Write only the words that are necessary to get your message across!

Sometimes it can be a really good idea to tell a story in an article.

However, if you do this, you should make sure that you tell the story in a way that serves the purpose you want to achieve.

For example, if you’re writing about the organic smoothie mentioned above, you could also tell a story about how you learned about the health benefits of smoothies.

Efficient Research

Efficient research is at the heart of any good writing. You need to find a way to research in such a way that you don’t get bogged down in details.

Avoid rabbit holes!

Remember, you only have a limited amount of time to write your content, so you need to be able to research quickly and effectively.

The best way to do this is to use a combination of online and offline tools.

  • Start with free sources like Wikipedia. Find the best sources of information on the topic.
  • Use crowdsourcing websites like Quora to ask experts about the topic.
  • Use Google to refine your search for information.
  • Use tools like Answer the Public to find out what questions people are really asking.
  • Tools like SEMRush can help you find out what keywords people are searching for.

Don’t ignore personal experience and experiments.

Let’s say you’re writing about boomerangs and you want to know how to throw them most effectively and efficiently.

The best way to do your research might be to start throwing boomerangs yourself!

In other words, go out and buy a boomerang and use it for several weeks.

This way you’ll get a good understanding of how the boomerang moves through the air and what’s an effective and what’s an ineffective boomerang throw.

You can develop a much better understanding of what you want to write about, and some fun stories, that will make it much easier to write a quality article.

Avoid Plagiarism

It’s critical to be clear about what plagiarism is.

Plagiarism is when you copy another person’s work and pass it off as your own.

When writing content for clients, you need to make sure that you never plagiarize someone else’s work or ideas.

Back up your work with your own research and opinion.

If you take the example above – the boomerang – you could simply copy and paste the information you find on the Internet about boomerangs into your content.

That would be plagiarism.

It’s important that you build on your research, expand it, and improve it. Never simply copy and paste information from other sources.

Cite your sources properly. Either with direct links in the body text or with a list of sources.

If you use a quote from a book or article, put it in quotation marks.

Understand Fair Use

Fair use means that you use copyrighted material without the author’s permission, but only for a limited and “reasonable” purpose, and that you use only as much of the copyrighted material as is necessary for your purpose, and that you credit the source of the material.

You use a copyrighted work for a limited and “transformative” purpose.

The copyright owner can still sue you if you use content without permission, but if you use it according to the rules of fair use, you aren’t technically in violation of copyright.

Mastering Opening Lines

Opening lines are very important when writing content. Whether it’s the beginning of a text or the beginning of a story, the opening is what draws your audience in.

It’s your way of grabbing the reader’s attention and enticing them to read the whole story.

Opening lines can pique the curiosity and interest of your readers and/or customers.

You make them wonder, “What’s going on here? I want to find out.”

That’s why you should avoid clunky, boring, and tedious opening sentences.

Remember that you want your text to grab the attention of your target audience and captivate them.

For example, if you’re writing a testimonial, you could start with a bold statement like “This product has changed my life”.

You can start with a question or a statistic or fact.

The most important thing is that you grab the reader’s attention. The first words – together with its headline – are the most important part of your article.

You can write captivating content, but if you don’t manage to grab the reader’s attention with the first line, they won’t read to the end of the first paragraph.

Imagine writing an article about how to throw a boomerang.

You could write:

“The best way to throw a boomerang isn’t to throw the boomerang.”

This is a snappy, creative, and interesting opening line. You can use it to grab the reader’s attention and get them excited about the article.

Get Great at Outlining

The more content you write, the better you’ll get at creating an outline quickly.

You’ll reach a point where you’re able to write a full article in a few minutes.

That doesn’t mean you’ll be able to write a great article in a few minutes, but you’ll be able to formulate the outline of an article in a few minutes.

It means that you’ll know all the important points of the article and you’ll be able to write those points down quickly.

The reason why you should write your outline quickly is that you want to make sure that you get to the heart of your ideas and concepts quickly.

In my opinion, there’s nothing better than mind mapping to quickly and easily outline your ideas and concepts and then flesh them out into a full text.

The advantage of a mind map is that you can easily see how all the ideas and concepts relate to each other.

This way you can make sure you cover all the areas and provide the most benefit to your readers.

You should always write the title in the middle of the mind map. Then you should write down the most important points and arrange them around the title.

Once I’ve outlined and restructured the article in the mind map, I export it as markdown and take it into my favorite text editor. With markdown, all the branches and sub-branches of the mind map appear as headings in the text.

Write…a LOT

When you start writing content, guess what? You actually have to write!

A lot of it.

I’d recommend at least a thousand words a day, but that’s only for beginners. If you’re a veteran, I’d recommend at least two thousand words a day.

Part of that’s making a schedule for yourself and committing to putting in the hours.

Personally, I write at least 4,000 words a day. It’s a discipline.

The more you write, the better you get.

It’s not always easy. It’s not always fun.

But it’s necessary.

You’ll get better.

You’ll become faster.

You’ll get better at developing ideas.

You’ll get better at organizing your ideas.

You’ll get better at writing.

You’ll get better at writing complete content.

Over time, your skills will improve.

So don’t give up after one, two, or three posts.

Keep writing.

And keep improving.

Have a Writing Den

Having your own place to write will help you get ready to write. If you get up, go to a specific area, and start writing, it’ll be much more effective than if you write in the same area where you do all your other tasks.

When you get up and go to a specific area, you can concentrate better. It makes you more productive.

It makes you a better professional content writer.

You can create your own space in different ways. You could set up a home office. You could set aside a room in your house for that purpose. You could set up a special room in one part of your house.

The most important thing is that you create a space specifically for writing.

This will help you start writing, get in the writing mood, and get the most done.

Time Management and Tracking

Since I use a Mac, the wonderful Session app is very useful for keeping track of time and remembering to take breaks.

However, there are many ways to track how much time you spend writing and how much time you spend on each article or piece of content.

If you get your time management right, you can become more efficient.

I recommend the Pomodoro Technique, where you work for 25 minutes and then take a 5-minute break.

First, try to write for 25 minutes at a time and then take a break.

Then increase the time you write.

Then extend the break time.

Remember that writing is only part of the job. You usually need to allow time for other tasks as well, such as research, editing, and formatting.

Master a Variety of Writing Styles

If you’re freelancing, it’s helpful to develop different writing styles that fit the tone and style of the publication you’re working for.

This will also help you build an impressive writing portfolio.

For example, if you’re writing a business-related blog post, you’ll need to develop a slightly different writing style than if you’re writing an article for a lifestyle magazine.

Each of these publications has a different target market.

Therefore, the tone of the article will be different, as will the way the article is structured.

Freelance writers who work with a variety of publications and learn to develop a unique writing style for each publication are more valuable to a variety of clients.

In my blog, I use a light, modern, and sometimes humorous tone.

In some of my assignments, I use a formal, academic style.

On some other assignments, I use a playful style.

You shouldn’t use the same writing style for all your projects.

You should make sure you use the style that best suits your audience.

Compelling Content Using the Right Words

As you progress with content writing, you’ll start to acquire knowledge about copywriting.

Although content writing is different than copywriting, it can be helpful to incorporate a little copywriting into your content. This way, you’ll create more compelling writing.

For example, you could use a headline that’s identical to the headline of a direct response ad. Or you could use a call to action that would appear in a direct response ad. Or you could create a list that’s in the style of a direct response ad.

You don’t have to do any of that, but you can.

Don’t try to copy a direct response copywriter. Instead, learn from the best and use some of the techniques to create better content.

Get Good at Editing

The ability to quickly hack into a first draft to see the forest for the trees is really valuable.

In most cases, content is better when it’s a little shorter.

Aim to cut 15 to 20 percent of your first draft.

Remember, you shouldn’t edit the first draft while you’re still in the writing flow.

You should set it aside and come back with fresh eyes.

If you’re looking for a really good first revision solution, I recommend taking a look at Instatext . With the ability to correct an entire text with one click and choose the tone and region, it’s a really cool tool. One of the benefits is that it helps keep tone and style consistent.

At a later stage of editing, I use Grammarly Premium to make fine corrections (although I find that it’s often too tedious to make all the suggested changes – I reserve that for particularly valuable content).

Format Like Your Life Depended on It

If you publish your articles in WordPress (and I recommend using the built-in Gutenberg for this), make sure the article is easy to read for users reading it on a mobile device.

The best way to do this is to reduce the size of the window you’re working in to mimic the proportions of the mobile device in portrait mode.

Be Easy to Read

People don’t want to read difficult content. They want to read great content that they can understand quickly.

If you’re writing for the web, you need to make sure you’re able to write quality content in a way that’s accessible, but at the same time educates, informs, and entertains.

Hemingway App is a great tool to make sure you’re writing in a way that’s easy to understand. There’s a readability score based on Flesch Reading Ease and Flesch-Kincaid Grade Level.

I like this app because it provides a clear, clean, and quick assessment of a text’s readability.

The tool tells you if you’re using the passive voice, how many words are in each sentence, and how hard the text is to read.

Quotes Away

A great way to spice up your written content is to use relevant quotes.

Make sure you attribute the quote, of course!

Best tools for Content Writing

For a whole article on content writing tools, check out this article I wrote recently.

Finding Work and Money as a Content Writer

Maybe you want to make money writing content as a freelancer.

In that case, I’d advise you to find online publications in your niche, read them, see what they write about, and then approach those publications about publishing content you want to write for them.

Regardless of your level, you can always approach companies in your niche and offer your services.

You might find employment in a content writing company (or set up a content writing business yourself!), Watch out that it is not a content mill, that might wear you down and degrade your skills.

As a freelancer, start small, take on jobs you’re confident you can do, and build a client base.

There are certain marketplaces that have a good reputation, including WriterAccess, ProBlogger, and some of the gigs on Upwork.

The problem with some of these sites is that you can get lost in the crowd, and it can be difficult to get the attention of the companies you’d like to work with.

Still, you can find a freelance writing job on these sites , and they can help you earn an income.

If you can get copywriting jobs, they generally will pay more than content writing.

Have a Portfolio

One of the best ways to build a portfolio and get freelance writing jobs is to set up a blog and write regularly.

You can use your articles as writing samples. If you have a blog, people can see how well you write.

Remember that not all jobs are right for you, and not all clients are either. You have the absolute right to turn down a job if the client is too demanding or if you suspect that payment won’t be made on time or at all.

A quick Google check on potential employers can work wonders!

For your part, act like a professional. Deliver what you promise, build a reputation for quality work, and for quick revisions (within reason). Make sure you follow content guidelines and client instructions to the letter.

Have and Keep Goals

Keep SMART goals in mind when planning which assignments to accept and which to reject. SMART goals mean that the objectives are specific, measurable, achievable, realistic, and time-bound.

When writing, it can be easy to get lost in the words and lose sight of the overall context of the business. This is another good reason to measure the time it takes you to write certain types of content.

Your goal should usually be to increase the number of words per hour.

Dictation can be a great way to achieve this, as can an AI writing assistant like Sudowrite (which I’m using to write this article!).

Keep reviewing your goals throughout your freelance writing career.

How do I get started writing content from home?

The best way to start writing content from home is to create and grow a blog and then do freelance work for online publications. You can also approach certain companies and ask if you can offer your services.

How can I start writing content with no experience?

If you don’t have experience, you can start writing content by writing for your own blog and then using that blog for assignments.

What’re the basics of content writing?

The most important thing when writing content is that the content is relevant to the target audience and that it can be found.

What’s SEO Content Writing?

SEO Content Writing is the art and craft of writing content so that it’s seen by search engines and ranks well in search engines.

What’s the format in content writing?

The format in writing content is to make it as readable, accessible, and exciting as possible. If you can do that, you’ll do well in content writing.

What are types of content writing?

Types of content writing include blog posts, web content, articles, reviews, e-books, magazines, white papers, videos, scripts, technical writing, digital content, and presentations.

What are content writing examples?

You can find good content writing examples at major publishers like Mashable, Forbes, Huffington Post, Entrepreneur, Inc, Business Insider. Pick a topic that interests you and read through some of the articles. Look at how they’re formatted, how they’re written, and what grabs your attention.

What are good Content Writing courses?

There are a number of good online courses to learn content writing. I’d be crazy not to mention my own: The Content Writing Course on Udemy.

Table of Contents

What is content, what is content writing, who is a content writer, what does a content writer do, types of content writers , how to become a content writer, skills required to become a content writer , how to start content writing today, tips for effective content writing, copywriting vs. content writing, content writing tools, content writing platforms, content writing jobs, content writer salary in india, content writer salary in the usa, qualifications to become a content writer, tips to become a successful content writer , challenges of being a content writer, how to become a content writer.

How to Become a Content Writer?

Have you always been the one chosen by friends and family to word anything that necessitates the flawless use of vocabulary, grammar, and expressions? Do you enjoy reading, researching, or wordplay and want to express your thoughts? Content-in-all-forms-textual or visual (including video) rules the industry and social media , and as a result, content writers will always be in high demand. So, if you believe you can explain any topic or notion creatively, effectively, and intelligently, here is a step-by-step guide on how to become a content writer.

Content is any information that educates, informs, entertains, motivates, inspires, convinces, or persuades a particular group of people.

Content writing is the process of creating and publishing written content for a variety of purposes, including marketing, education, and entertainment. Content writers must be able to research topics, write in a clear and concise style, and edit their work for grammar and spelling errors.

Content writers can work in a variety of settings, including in-house at businesses, as freelancers, or as part of a content marketing agency. The job outlook for content writers is expected to grow faster than average in the coming years, as more businesses and organizations recognize the importance of creating high-quality content to reach their target audiences.

A content writer is a professional who creates and manages written content for businesses and organizations. They use their writing skills to communicate ideas, information, and stories in a way that is both informative and engaging. Content writers may work on a variety of projects, including blog posts, articles, website copy, social media posts, and marketing materials. They may also be responsible for editing and proofreading content, as well as developing content strategies.

To be successful as a content writer, you need to have strong writing skills, as well as the ability to research topics, understand target audiences, and write in a clear and concise style. You should also be able to work independently and meet deadlines.

If you're interested in a career in content writing, there are a few things you can do to get started. First, develop your writing skills by taking writing classes or workshops. Second, build your portfolio by writing for online publications or creating your own blog. Finally, network with other content writers and professionals in the industry.

Content writing is a challenging but rewarding career. If you're passionate about writing and have the skills to succeed, a career in content writing could be a great fit for you.

In no order, some of the critical responsibilities of the content writer include:

  • Diligently research information
  • Create content that is crisp and to the point
  • Ensure that the organization's goals are met through your words
  • Edit content to make it concise
  • Use their skills to write different content like blogs, marketing content, scriptwriting, etc.

Become a Digital Marketing Professional

  • 50000+ Expected new jobs in Digital Marketing
  • 44% Companies prioritizing a digital-first approach
  • 52% Growth in Social Media and Digital Marketing jobs

Post Graduate Program in Digital Marketing

  • Joint Purdue-Simplilearn Digital Marketer Certificate
  • Become eligible to be part of the Purdue University Alumni Association

Here's what learners are saying regarding our programs:

Allan Joaquin

Allan Joaquin

Senior copywriter , ami group.

Completing the PGP in Digital Marketing course and gaining knowledge in the field allowed me to service new clients who needed consultancy on digital marketing strategies. I was also able to increase my revenue by 50%.

Michael Anastasiadis

Michael Anastasiadis

I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.

There are ten popular types of content writers:

1. Blog Writer

A blog writer understands how to turn complicated topics into friendly dialogs. Blog writers employ their investigative skills to find and source data pieces that improve blog material. They will spend hours on a single article's draft and contemplate many blog titles. The blog writer will eventually settle on a title with the most click-through potential. Because a published blog post is essentially another page on your website, blog writers typically have SEO knowledge.

A blog writer is responsible for: 

2. Brand Journalist

A brand journalist is a storyteller. They don't stop until they discover their tale. They will portray your brand favorably, whether they produce press releases or customer anecdotes. They recognize the value of a brand's reputation; therefore, it's in their nature to double-check facts and quotes before they're released. They also have a talent for creating headlines that entice people to click and share.

A brand journalist is great for:

  • Brand Tales
  • Customer Stories
  • Press Releases
  • Company Bios
  • Internal Communication

3. Copywriter

A copywriter is quick to flip their creative thought between a wide range of themes and projects. They speak both your brand's and your customer's language. Copywriters weave experiences into every syllable, from product descriptions to website pages.

A copywriter creates:

  • Website Text
  • Print Media
  • Infographics
  • Sales Collateral
  • Product Descriptions

4. Ghostwriter

A ghostwriter is a chameleon, able to shapeshift into the committed voice that belongs to both brands and people. Ghostwriters fill the content resource gap when your organization lacks the bandwidth, skills, drive, or above. When hiring a ghostwriter, businesses want someone who exudes confidence and trustworthiness. They will be entrusting them with the more incredible voice of their brand and the people behind the brand.

A Ghostwriter is ideal for:

  • White Papers
  • Thought Leadership
  • Website Copy 
  • Off-page Material

5. Technical Writer

A technical writer is an expert at making highly technical stuff understandable to others. They explain technology in detail, including how to use it, make it, the procedures, the components, the inner workings, and the mechanics. Whether they're creating guides, FAQs, or manuals, they'll demonstrate your product to non-technical people so they grasp its capabilities.

A Technical Writer creates the following:

  • Instructions
  • UX (User Experience) Messaging

6. Social Media Writer

A social media writer is probably a brand's loudest voice. Social media writers stay on top of ever-changing capabilities and algorithms with social networks to ensure content success. 

They speak each platform's language effectively to engage followers with appropriate messaging and interactive elements such as polls and queries. Again, trust is essential when choosing a social media writer because this person will become your brand's representative.

A social media writer is responsible for:

  • Social Media Postings
  • Interactive Material
  • Public Relations Outreach
  • Platform-specific Content

7. Email Writer

The purpose of an email writer's copy is to drive action. They are well-versed in lead generation strategies and how content may help such efforts. Psychology plays a significant role in their creative process. They create and put every word in headlines and call-to-action phrases, taking buyer stages and sales initiatives into account. A professional email writer is adamant about A/B testing text and will constantly examine and adjust their writing to attain the best conversion outcomes.

An Email Writer creates:

  • Newsletters
  • Transactional Emails
  • Drip Campaigns
  • Customer Nurturing
  • Sales Nurturing

8. Scriptwriter

A scriptwriter is an essential component of multimedia ventures. They bring storytelling expertise while remaining committed to the messaging approach. Scriptwriters envision how words on a page will eventually convert to more rich formats, such as videos and podcasts. 

You'll know you've found the appropriate scriptwriter when they can see the big picture of your content vision from the beginning.

A Scriptwriter is a creative resource for:

  • Video Scripts
  • Podcast Scripts
  • Explainer Video Scripts
  • Radio/Audio Advertising
  • Motion Graphics Scripts

9. Long-form Content Writer

A long-form content writer is a cross between a novelist and a marathon runner. Long-form content writers frequently become subject matter experts by default due to their enthusiasm for analytics and knowledge.

While many writers are intimidated by 2,000+ words, long-form content writers favor longer formats since they can incorporate insights into a cohesive and robust framework.

A Long-Form Content Writer creates:

  • Data Studies
  • Case Studies
  • Pillar Blog Entries

10. Ad and Promo Writer

An ad and promo writer understands how to maximize prime real estate with any material they create. Within character count constraints, powerful messages are readily generated. 

They have to develop messages that resonate with prospects and inspire them to take a specific action that results in a captured lead for sales.

An Ad and Promo Writer would work best for:

  • Advertising Text
  • Landing Pages
  • Direct Mail Copy
  • Promo Blurbs Onsite
  • Sales Material 

It is not, and should not be, one-size-fits-all. Because content is demanding, many writing specialists exist to assist brands in succeeding.

When you combine skills, such as content writing, with a specialized niche, you will become an excellent content writer. It might be a very appealing proposal because you now have subject matter expertise and technical skill related to this subject area. The following steps are what you need to know about how to become a content writer:

Step 1: Create a Portfolio

After choosing an industry or specialty, brainstorm content ideas, develop content for that industry, and create a few blog pieces, an ebook, or a case study. A strong portfolio will provide you with a solid foundation to expand. But it alone will not help you. 

You require social proof !

Step 2: Begin Generating Social Proof

You can use this as a content writer to produce your own social proof. Quora is an excellent place to do this. Quora not only allows you to flex your content writing muscles, but it also attracts the required social proof and demonstrates how people are not just consuming but also engaging with your information.

Step 3: Establish Authority by Blogging

Now you can attract more clients and convert them at a much higher price if you establish a sense of authority and knowledge. A blog is a simple way to accomplish this. It will use your blog to demonstrate your expertise and management. It is a reasonably easy way to set up a blog, and there are numerous sites online that will show you how.

Step 4: Develop a Pitch

A great pitch is straightforward, to the point, and articulate. These are the components of a practical angle:

  • A clear, personalized topic line
  • Address the recipient by name
  • Mention where you found their requirement (or why you think they need content)
  • Explain why you believe you are a good fit for the provision or company
  • Examples of your work and portfolio
  • Links to your blog and other social media outlets (like Quora, Upwork, etc.)
  • Links to your social media accounts
  • An effective email signature

And keep in mind that the treasures are in the follow-ups. Remember to follow up after you pitch.

Step 5: Start on Websites for Freelancers 

Fiverr and Upwork, the online marketplaces for freelance services, have led the writing gig economy. Many of you may say that it is saturated, but we believe there are still a lot of opportunities on these platforms. Giving out free labor in exchange for evaluations is a simple method to gain success on Fiverr and Upwork. You can also choose to use these content pieces to build your portfolio, so it's a win-win situation. Once you've accumulated a certain number of reviews, you'll have a better chance of landing assignments on these sites.

Step 6: Create Your Linkedin Profile

A LinkedIn account is the key if you want to be a part of the literary gig economy. The first and most obvious step is to create a complete profile with all relevant information.

After that, it's time to optimize your profile. LinkedIn is also a search engine, so make sure you show up when organizations look for people with specific skill sets. To accomplish this, ensure that keywords are included in both the title and the description.

Step 7: Apply to Firms That Have Openings

Keep an eye out for organizations seeking full-time content writers on job boards. It also includes digital marketing and advertising firms. They're almost always on the lookout for writers. Even if they have full-time writers, agency life is unpredictable, and you never know when your need will expand overnight. So, contact the appropriate individual at these organizations and pitch your services to them.

Step 8: Participate in Content Platforms

You won't be able to choose your clients here, but it's the perfect place to begin if you're starting out. There are other alternative venues, but their payments are lesser. In any case, it's absolutely worth a go.

Usefulness is a critical concept to grasp because wannabe writers either approach content writing as a technique to appease search engines or become scared because they believe they must be innovative. Both ways are incorrect because simply inserting keywords adds little value to our audience, and content writing is usually more about usefulness than creativity.

Clarity is what you should strive for while producing material. When you have clarity, you will be able to explain it lucidly, which is far more appealing than trying to sound clever and full of jargon.

Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills.

Starting content writing can be an exciting and rewarding endeavor. Here are some steps to help you get started:

  • Define your niche: Determine the area or topics you want to focus on. Choosing a niche will help you develop expertise and attract a specific audience. Consider your interests, knowledge, and target market while selecting your niche.
  • Enhance your writing skills: Good writing is the backbone of content writing. Work on improving your grammar, vocabulary, and overall writing style. Read extensively, practice writing regularly, and consider taking writing courses or workshops to refine your skills.
  • Research your topics: To create valuable content, research is crucial. Dive deep into your chosen niche and gather information from reliable sources. Stay updated with the latest trends and developments in your field. This will help you provide accurate and relevant content to your readers.
  • Develop a unique voice: Find your own writing style and tone. Your voice should reflect your personality and resonate with your target audience. Experiment with different styles until you find an authentic and engaging voice.
  • Be open to feedback and learning: Feedback is essential for growth. Be open to constructive criticism and learn from it. Keep honing your skills, exploring new writing techniques, and adapting to changes in the industry.
  • Stay updated and adapt: The digital landscape is constantly evolving. Stay updated with industry trends, SEO best practices, and changes in content consumption habits. Adapt your writing style and strategies accordingly to remain relevant and competitive.

Remember, starting as a content writer may take time and perseverance. Keep practicing, seeking opportunities, and refining your skills, and you will gradually build a successful career in content writing.

Effective content writing is essential for businesses of all sizes. By creating high-quality content, businesses can attract new customers, build relationships with existing customers, and boost their bottom line.

Here are some tips for effective content writing:

  • Start with a strong headline. The headline is the first thing potential readers will see, so it's important to make it catchy and attention-grabbing.
  • Write for your audience. Keep your target audience in mind when you're writing. What are their interests? What do they need to know?
  • Be clear and concise. Get to the point quickly and avoid using jargon or technical terms that your audience may not understand.
  • Use strong visuals. Images, videos, and infographics can help to break up your text and make your content more visually appealing.
  • Proofread your work. Before you hit publish, take some time to proofread your work for grammar and spelling errors.

By following these tips, you can create effective content that will engage your audience and help you achieve your business goals.

The purpose of the content on the internet is to motivate, inspire, convince, or persuade people on the internet. Content does this through either educating, informing, entertaining, or selling to this group. 

Copywriting and content writing differ from each other in their purpose.

Copywriting focuses on selling a product or service. Meanwhile, content writing focuses on entertaining or educating.

Here are some tools writers use to elevate their writing. Do note, though, that these tools will make good writing better. It will not make lousy writing look good.

  • SEMRush Writing assistant or   Website Auditor by SEO PowerSuite : For writing SEO-friendly content.
  • Grammarly: A powerful software that helps improve spelling, grammar, and punctuation.
  • Readable: To ensure that your content is readable to all readers.
  • Hemmingway Editor: Hemmingway is a simple tool highlighting how your content can improve.
  • Copyscape: To ensure your content is free of plagiarism.

Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well. So, it's an excellent place to start.

Here are some excellent content platforms:

  • Constant Content
  • Media Shower
  • Write Access

Content writing jobs offer a diverse and rewarding career path for individuals with a passion for writing and a knack for crafting compelling, informative, and engaging content. These roles involve creating content for various mediums such as websites, blogs, social media, emails, and more. 

Content writing jobs often provide flexibility, allowing individuals to work as freelancers or remote employees, giving them the freedom to manage their own schedules. With the increasing demand for quality content in the digital world, content writing jobs present an avenue for creative expression, professional growth, and the potential to make a significant impact through the power of words.

A Content Writer with under three years of experience typically receives an annual average salary of ₹2.9 Lakhs. In the mid-career stage, a Content Writer with 4-9 years of experience can expect an average annual salary of ₹4.7 Lakhs. For those with extensive experience spanning 10-20 years, the average annual salary for Content Writers is ₹5.6 Lakhs. The average annual content writer salary in India is ₹4 lakhs. 

The average annual content writer salary in other Indian cities is:

  • Mumbai: over ₹5 lakhs
  • Bangalore: over ₹6 lakhs
  • New Delhi: over ₹5 lakhs

 The average annual salary for a Content Writer is over $58,000 in the United States. The average annual content writer salary in other US regions is:

  • Seattle: ranges from $50K - $83K
  • San Fransisco: over $78,000
  • New York: over $65,000

It is a statistical fact that a degree or an advanced degree can net you a higher salary. As such, content writers with higher qualifications take away higher wages. But, the only qualification required to be a good content writer is a flair for writing, a grasp of the language, and creativity. Stuff can only get you these skills.

Additionally, it counts if you have excellent typing skills and know-how of software used for writing.

1. Keep Honing Your Skills

As you write more content, keep sharpening your skills as a writer. Only settle down on one particular style of writing and explore new techniques and approaches once you find something that works and gives you results.

2. Read Digital Content

Reading is one of the simplest ways to improve your writing. Ensure you read digital content from the best writers on the platform to understand their styles and how they approach the core concepts of entertaining, educating, and selling.

3. Start Freelancing

Since your job is to write, you must avoid tying yourself down with one firm. Freelancing will open new vistas for the budding content writer. This will also put you in touch with many new clients.

4. Begin Editing and Proofreading

A good content writer must have an eye for perfection. A writer must develop the skills to edit and proofread their work to become successful in this field.

5. Identify Your Niche

There is something that everyone is passionate about. If content writer identifies their niche and pursues a career writing about what they are passionate about, they can have a far more fruitful career. Remember, there is a reasonable amount of content on the internet. Everybody needs content, be it board games, food, sports, or current events.

As with any other profession, content writers face their own challenges. However, good content writers overcome these and make steady headway in their respective careers. Here are a few challenges that you may face as a content writer:

1. Creative Fatigue

The pressure of constantly coming up with new and innovative ways to portray your content may prove taxing for many. As a result, content writers may often feel like they have reached the limits of their creativity. This Is not true. However, it is simply mental fatigue from the rigors of the invention. 

2. Writer’s Block

On rare occasions, writers can experience what's called writer's block. A simple analogy to this is those rare occasions when you can't find the right word you're looking for. Writers may experience this when writing too much too quickly.

3. Early Grind

The content writer profile requires a lot of grind during the initial phase. As you start, you will be working for meager pay since this is one of the most accessible profiles on the job market. Career progression will also gradually happen as you prove your mettle as an artist with words.

Content writing is both an art and a science. Content writing is frequently confused with creative writing, but it is more about utility than creativity. If you grasp the science behind it, you can wrap it in art (creativity). Understanding how to become a content writer has more to do with marketing content , which is most important for content writing. With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.

Simplilearn offers a Post Graduate Digital Marketing Program that focuses on the critical concepts, tactics, and best practices a writer needs to establish and improve an effective content marketing strategy. Enroll in the program today! 

1. Can I become a content writer without experience?

Yes, it is possible to become a content writer without prior experience. Here are some steps you can take to get started:

  • Learn the basics of writing
  • Research the industry
  • Build a portfolio
  • Network with other writers

2. How can I practice content writing?

There are several ways you can practice content writing:

Start a blog: Creating your own blog is an excellent way to practice content writing. You can write about topics that interest you and work on improving your writing skills with every new post.

Guest post on other blogs: Look for blogs that are related to your niche and offer to write a guest post for them. This will not only give you an opportunity to practice your writing skills but also help you build your portfolio.

Write for online magazines: There are many online magazines that accept submissions from freelance writers. Look for magazines that cover topics you are interested in and start writing articles for them.

Take online courses: There are many online courses available that can teach you the fundamentals of content writing. Take advantage of these courses to learn new skills and improve your writing.

Join writing communities: Join writing communities online and participate in writing challenges and contests. This will give you an opportunity to practice your writing skills and receive feedback from other writers.

3. What is the future of content writing?

The future of content writing will likely involve a mix of creativity and technical skills, with a focus on creating content that is personalized, visually engaging, and optimized for search engines.

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7 Benefits of Content Writing [+Tips for Success]

7 Benefits of Content Writing [+Tips for Success]

Increasingly, we are witnessing content writing become a valuable and commercial practice. It has evolved from a hobby to something substantial enough to be a full-time job, especially now, with the boost in the credibility of blogs. The benefits of content writing, apart from the obvious ones, such as expressing your creative skills, also extend to it being a profitable form of marketing.

Considering the newness of digital marketing as a whole, there are no rules set in stone to guarantee your success as a content writer for a business. However, there are a few content writing tips and tricks that you can follow to write attention-grabbing content that will help the business grow.

What Is Content Writing?

Content writing, as suggested in the name, is the process of researching, planning, writing, and editing content meant for an online platform. It includes everything from web content writing and technical writing to SEO writing. Usually, whenever you hear the words content writing, you think of articles, but there are different types of content that are written for a business. These include, but are not limited to, the following:

  • Content for websites
  • Email campaigns
  • Product descriptions
  • Keynote speeches
  • Email newsletters
  • Social media posts

Unlike copywriting, content writing isn’t solely aimed at selling products. It is also used to inform the customer about the company as well as the product.

what is content writing business

What are the Benefits of Content Writing for a Business?

The advantages of content writing services are hard to overlook. Technically speaking, every company already participates in content writing. You have already rendered content writing services if you have ever sent out a newsletter on behalf of your company or even an email. However, as a business that intends to grow, the benefit of content writing can only be observed if you utilize the services smartly. Here are some ways in which content writing is useful. 

1. It boosts search engine optimization (SEO)

SEO is an integral part of digital marketing. The idea behind it is fairly simple; SEO is the process of increasing the traffic your website receives from search engines. The best way to boost your SEO is to get an SEO content writer who will write SEO-friendly content. By following a few SEO-friendly content writing tips , you will be able to optimize your statistics with considerably low effort. 

2. It boosts sales 

The advantage of content writing is that it allows you, as a business, to showcase your product in an ideal light. Good content will influence the decision-making process of the consumer. Regardless of whether it’s an e-commerce business or a service-based one, you can sell your product using well-written content.

3. It represents your brand

The website you create will reflect your company, allowing the customer to learn more about you and what you represent as a business. Keeping a consistent voice throughout your website and other digital marketing content will allow you to create a strong brand image in the minds of your customers.

4. It retains viewers 

Let’s suppose you produce content that can be consumed at regular intervals, such a newsletter that you send out, or weekly updates to the blog, or even new information on your website regarding the products being sold. In that case, it gives the viewers a reason to keep coming back regularly. Well-written content is addictive, and people will definitely want more of it.

5. You can recycle or repurpose content

what is content writing business

Writing new content time and again takes a significant amount of effort. However, utilizing the content already published on your website and giving it new life by turning it into videos, infographics, podcasts, and such allows you to save time and effort. Repurposing content is an efficient solution to an age-old problem. 

6. It boosts conversion rates 

Imagine if you require the people who visit your page to fill up a survey; well-written content that is engaging for the viewer will ensure the person finishes the survey. This completion of a particular goal is what is known as the conversation rate. 

7. It helps you reach new audiences 

Engaging and well-written content will always flourish, especially if you follow a few SEO-friendly content writing tips. It is slowly becoming necessary for a business to have a social presence to amass a greater audience in this day and age. 

what is content writing business

7 Tips for Content Writing Success

Once you have decided on what voice you wish for your business to have, you should focus on creating that voice. The content should be engaging for the reader, while also being informative. Follow the tips given below to ensure the success of the content you produce.

1. Research keywords 

SEO is the key to success. SEO research lets you know what Google, and by extension, your customers, find what’s most remarkable about your content. So invest in an SEO suite, such as Moz Pro, AWR Cloud, Deepcrawl, or SpyFu, so you know what keywords to use in your content.

2. Write a catchy headline

This one is pretty self-explanatory. A catchy headline will help attract the attention of the viewer. Therefore, it’s recommended that the headlines either begin with “How to” or have a number in them, such as “10 Best Marketing Tips.”

what is content writing business

3. Use a call to action (CTA) 

The main aim of your website is to make the viewer complete action on said website. Using terms, such as “Sign up now,” “Download now,” or “Subscribe to newsletter” helps out considerably.

4. Give the audience a reason to care 

Unless you provide the reader with a reason to care about the product or services you render, all this is a moot point. Writing an introduction helps you engage the reader bit by bit, while also giving them something to care about.

5. Use visual aid

what is content writing business

Adding infographics, photos, and the like helps you catch the reader’s attention in a much easier way, and even helps maintain it. Visuals make it easier to consume data and keep the viewer engaged.

6. Keep the audience in mind

What kind of audience are you writing for? You must write the content according to the demographic of your readers. Your audience will play a key role in deciding the kind of content you produce.

7. Distribute it on social media 

Social media has become part and parcel of forming a business. So, if your content is not suited for different social media platforms, you will be missing out on a significant chunk of the potential audience. Make sure the content you write can be chopped up (if required) to be circulated on social media platforms , such as Facebook, Instagram, and LinkedIn.

All in all, the benefits of content writing allow businesses to flourish considerably. By following the suggestions given above, reaching out to new audiences, boosting SEO and engagement with viewers, the website you create is sure to succeed. While it might seem arbitrary, content writing makes a significant impact on your website’s traffic. If done smartly, you can utilize this service to your advantage by following these tips for effective content writing.

Content writing helps businesses grow by improving the search engine ranking of the website and attracting new people.

According to Web dew, an experienced person can expect about 3.6 lakh per annum. Meanwhile, A content writer with experience between 2-5 years can expect a good salary, around 5 to 8 lakh/annum.

Content writing allows businesses to boost their SEO, which increases the traction they get on their website.

The most important thing for a content writer is to write informative content that also manages to be engaging while utilizing keywords to boost SEO.

A Bachelor’s degree in communications, marketing, English, journalism, or related field.

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GLOBAL%20-%20Header%20Image%20-%20Editorial%20Calendar%20Templates

FREE EDITORIAL CALENDAR TEMPLATE

Plan and optimize your marketing content with these free calendar templates.

Content marketing graphic that includes icons for social media, blogging, podcasting, and other tactics content marketers use.

Updated: 04/11/24

Published: 04/11/24

In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience.

We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to HubSpot.com .

what is content writing business

Whether you’re devising or refreshing your strategy, this guide will help you reassess your process and come up with new ways to create and share content with your audience.

Here‘s what we’ll cover:

What is content marketing?

Content marketing statistics, types of content marketing, content marketing and seo, content marketing and social media, how does content marketing work.

Content Marketing Strategy

Content Marketing Examples

Traits of effective content marketing, best content marketing resources, best content marketers to follow on linkedin and x.

The definition of content marketing is simple.

Content marketing is the publishing of written and visual material online with the purpose of attracting more leads to your business.

These materials can include blog posts , ebooks , infographics , videos , web pages, and more.

However, content marketing is not the publishing of a thin piece of content that offers little value. The focus is on making valuable materials your audience can discover themselves while they browse.

Today, outbound marketing strategies (marketing tactics that interrupt your audience) aren’t as effective at resonating with and converting audiences. This is where inbound , the opposite of outbound, shines.

A common way of using inbound is by creating a narrative for your content — or telling a story. In doing so, your content will feel more authentic, engaging, and tailored to your audience.

So, what defines content marketing anyway?

Content Marketing

Content marketing is the planning, creating, distributing, sharing, and publishing of content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

Why is content marketing important?

2024 HubSpot research shows that 29% of companies use content marketing .

Let’s explore some reasons companies do this.

what is content writing business

Content Marketing Planning Templates

Plan your content strategically with these handy templates.

  • Editorial Calendar Template
  • Buyer Persona Templates
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You're all set!

Click this link to access this resource at any time.

1. Modern consumers prefer informational content over intrusive Ads.

Years back, the Content Marketing Institute found that 70% of consumers prefer to learn about a product or service via an article rather than an ad.

This is still true today because 44% of buyers consume three to five pieces of content before engaging with a vendor.

These stats suggest consumers like me would actively avoid unsolicited marketing messages, such as cold calling and paid ads.

For instance, I didn’t mind buying a YouTube Premium subscription to block interruptive ads.

And I’m not alone.

One study revealed 290 million people use ad blockers on their desktops .

2. Less costly but more effective lead generation method.

Demand Metric established that content marketing generates over three times more leads than outbound marketing and costs 62% less on average.

Anecdotal evidence proves this is still correct.

A popular entrepreneur, Alex Hormozi , recently revealed that he and his wife, Leila, spend about $70,000 monthly to produce 160 content pieces.

This content saves the Hormozis over $2 million that they’d have spent on paid ads to get leads.

Besides the Hormozis, 67% of B2B marketers say content marketing was an effective lead generation strategy in 2023.

3. Builds Brand Awareness

Content marketing expands your reach and increases your chances of being discovered by a new audience.

The result? You increase your brand recognition and recall.

To maximize this benefit, publish and distribute your content consistently.

4. Builds Trust and Establishes Brand Authority

Consistent sharing of educational content positions you as an expert advisor.

It shows your audience that you value them and are interested in their success.

This grows brand trust, keeps you top of mind, and makes your audience more likely to choose you when ready to make a purchase decision.

In September 2023, HubSpot surveyed 1,400+ B2B and B2C marketers across 14 countries and 23 industries. Here is some of what they said:

  • 30% of marketers will start using short-form videos in 2024.
  • 56% of marketers using TikTok will increase their investment next year, the highest on any platform.
  • 45% of marketers use AI for ideas and inspiration, 31% create outlines, 18% to draft their content, and 6% use AI to write content.
  • 14% of marketers say creating content that generates leads is one of their top challenges.
  • 87% of social sellers say social selling is effective, and 59% say they made more sales on social media in 2023 than 2022.
  • 24% of marketers with effective strategies in 2023 list increasing revenue and sales as their top goal for 2024.
  • 16% of marketers plan to try experiential marketing (engaging audiences in real life.
  • with pop-ups and events) and influencer marketing for the first time.

To get more insights, download the 2024 State of Marketing Report .

Now let’s look at types of content marketing.

There are many types of content marketing you can incorporate into your strategy. Here are some of the most common.

what is content writing business

5. Choose your content channels.

Once you’ve decided on the type of content you’ll market with, it’s time to choose your specific content channels.

Where will you share your content? Where will it live and be shared from?

For some of the content types, the channel you need to work with will be obvious. For example, if you’re creating Facebook content, your channel will be the social platform itself.

6. Set a budget.

Now, set your budget. Think about the type of content you’re creating and which channels you’re marketing that content on.

Then, ask yourself the following questions to figure out your budget:

  • Do you need to purchase any software or technology to create the content? Think about tools like Adobe Photoshop , a subscription to Canva , or a camera to take high-quality photos and videos.
  • Do you need to hire any content marketers or designers (such as artists, writers, editors, designers)?
  • Do you need to pay for ad space?
  • Do you need access to specific tools or resources to enhance or measure your specific type of content?

Make note of how your responses impact your budget — whether that’s an increase or decrease in what you may have already estimated.

7. Create a content publishing schedule.

To ensure you’re consistently producing content and sharing it with your prospects and customers, use a social media calendar or an editorial content calendar .

This will help your team stay on top of all the content your team is creating as well as allow you to schedule it ahead of time.

what is content writing business

Much of Dollar Shave Club’s video content has gone viral. Their marketing efforts are on-brand, humorous, and entertaining.

By establishing a name for itself via online video content, Dollar Shave Club has experienced impressive growth and brand recognition.

6. Example of Paid Ad Content Marketing

what is content writing business

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The Online Writing Lab at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Students, members of the community, and users worldwide will find information to assist with many writing projects. Teachers and trainers may use this material for in-class and out-of-class instruction.

The Purdue On-Campus Writing Lab and Purdue Online Writing Lab assist clients in their development as writers—no matter what their skill level—with on-campus consultations, online participation, and community engagement. The Purdue Writing Lab serves the Purdue, West Lafayette, campus and coordinates with local literacy initiatives. The Purdue OWL offers global support through online reference materials and services.

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Business Writing

All writing you do in a business context should be focused on audience needs and expectations. The rhetorical strategies you have learned in first-year composition or its equivalent will be very helpful for you in a business context. However, the forms and expectations (the genre conventions) of business writing can make effective business communication appear very different from the writing you may be familiar with from your other coursework. This handout provides several key tips and considerations for bridging between your previous writing preparation and the expectations of the business professions and majors.

Audience and Rhetorical Situation

  • Remember that many different parts make up a whole document: you are a writer using a text to convey knowledge to your audience for some purpose . All communication exists within the constraints of this rhetorical situation, or context, as represented by Aristotle's triangle to the right. Considering the rhetorical situation of your particular communication—the particular relationships of these parts—will help you craft an appropriate, rhetorically savvy communication.
  • Identify your audience (s) and their important characteristics (the business environment, values and goals, communication practices, relationship to you, relationship to the topic, relationship to your purpose).
  • Identify your purpose and how best to achieve it. What do you want readers to know, do, or feel after reading your document? Align your tone, organization, and content to bring about what you intend.
  • Focus on what your audience needs to know and on what your audience has asked you to supply—not on everything you have done or learned about the topic.
  • Make sure you understand your task and/or do what you've been asked to do. If your manager asks you to summarize and analyze market trends, make sure to include both summary and analysis. Demonstrate to your reader that you are in control of the information.
  • Consider your writing thoroughly public. What are the potential ways your document might be used and who are the potential audiences that could read your writing? Consider how those audiences would react if they read your document. Is this the response you intend?

Form and Format

  • Think about genre. What form of writing is most appropriate for the rhetorical situation? An email? A memo? A report?
  • Front load your topic, theme, claim, overriding conclusion in the first paragraph or sentence. Don't save the best for last.
  • Though you will need to provide some context for the reader, a long introduction is not usually necessary.
  • Use headings to group, organize, and quickly communicate. Take your cue from the project assignment or instructions. If your boss asks you to write a report detailing the history, ramifications, and potential changes of a trend, include headings titled "History," "Ramifications," and "Potential Changes."
  • If writing a memo or email, strategically use the "Subject" or "Re: " line—particularly important in the era of e-mail when a person may base his or her decision to read further on that one line.
  • A narrative of your research process is an inefficient way to communicate your findings. The document should present a developed idea, not a record of how your idea developed.
  • Break up long paragraphs; the shorter the better. Consider using bullet points introduced by a short paragraph or phrase for context.
  • Use clear and precise wording to avoid misinterpretation or confusion.
  • Make sure connections are readily apparent. Although smooth flow isn't imperative, your audience should quickly see how the points you raise relate to the topic at hand.
  • Eliminate as many throw away words as possible ("that," "really," "very").
  • Use strong verbs (avoid "be," "is," "am," "are," "was," "were," "been" "being"). Edit to revise passive voice.
  • Remove unnecessary phrases such as "It is important to note that," or substitute a single word for wordy phrases such as "because" for "due to the fact that."
  • Consider your tone. Provide the reader with the information he or she needs, but don't be condescending, demanding, or overly critical. Also, be wary of the use of "we" or "I." Is it appropriate for the subject, audience, and rhetorical situation?
  • Proofread carefully. Misspelled words and simple grammar mistakes are simply unacceptable and will damage your credibility in the eyes of your reader.

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Budget 2024: $20,000 instant asset write-off extended again almost 10 years after is started

budget instant asset write off

Treasurer Jim Chalmers. Source: SmartCompany

Small businesses will have another 12 months to access the instant asset write-off, with the government set to extend the measure in Tuesday’s budget.

Australian businesses with annual turnover below $10 million can currently use the write-off for purchases up to the value of $20,000, claiming a full tax deduction at an accelerated rate.

Last year’s budget extended the existing write-off into this financial year, instead of allowing it to revert to a threshold of $1000, however, legislation for the extension has yet to pass parliament.

It will now be extended through to the end of June 2025, reports the Australian Financial Review .

The extension of the instant asset write-off is expected to feature alongside other tax incentives for businesses in the Labor government’s third budget.

The small business community will likely welcome the extension, however, there have been calls to lift both the eligibility threshold and the write-off value.

The federal opposition has argued the turnover threshold should be set at $50 million and businesses should be allowed to immediately write off assets up to the value of $30,000.

The Council of Small Business Organisations Australia (COBOA) and others have called for the write-off value to be raised to $150,000 .

Such an extension would put the policy closer to what became available to businesses in mid-2020, but much lower than the temporary full-expensing measure that was rolled out later in 2020, and which allowed businesses with annual turnover under $5 billion to immediately deduct the full value of all new, eligible, depreciable assets of any value.

“The instant asset write-off is an example of a program that Australia should be backing: it’s a tax incentive that promotes investment into productive capacity by small businesses. Small businesses make up 97% of all businesses in Australia so it’s disappointing the threshold for the program has not been increased. The program needs to be given certainty over the forward estimates rather than the annual routine of a budget announceable,” said COSBOA CEO Luke Achterstraat.

“It is quite ironic this extension has been announced when the legislation for 23-24 has still not passed. Small businesses make investment decisions over periods of months and years and deserve better certainty regarding the instant asset write-off,” Achterstraat added.

The current level is similar to the $20,000 instant asset write-off that was first introduced by the Coalition in 2015 , and extended in 12-month increments over a number of years .

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Years ago, I became fascinated with deranged one-star reviews on Yelp. Now I’m trying to find the people who write them.

I don’t know Sara beyond the few details Yelp provides: She’s from a Pittsburgh suburb, she’s been writing reviews since 2010, and she gave the Grand Canyon one star. “Nothing here but desiccated bone dry just like California drought,” she writes, sounding like a modernist in need of a nap. “In awe for a brief 5 minutes and then the kids will realize it’s just rocks without entertainment, restrooms.”

I’m mesmerized by each of Sara’s 13 one-star reviews. In her decade-plus as an amateur critic, she has evaluated a sushi restaurant in Oregon (“The fishes were so smelly”), the city of San José (“School shootings at its best”), and a 24 Hour Fitness (“the scale was broken. the machines were broken. and Tom is broken”).

Yelp had been around for close to a decade before I ever read a review. A friend, a barista, told me he had been singled out in a one-star assessment and was worried he might be fired. The critic had been incensed about the wait time. “Doesn’t that come with ordering a pour-over?” my friend asked me.

I told him I’d write a five-star review to offset the negative score and, hopefully, prevent his termination, even though I knew I couldn’t do it under my name. I was teaching high school then and tried my best to remain anonymous online, scared my students might discover I had a personal life. I knew I’d need to defend my friend with an alias, though I didn’t know where to start. At the time, my go-to karaoke song was Sugar Ray’s 1997 hit “Fly,” so, as a tribute, I decided to write from the perspective of Mark McGrath, the lead singer of the band and the sometime host of television’s Extra . Mark loved the coffee shop. He especially liked my friend.

The change was immediate. My five stars effectively erased the stranger’s one, and my friend kept his job. With the Yelp app now on my home screen, I began looking up my other local haunts, horrified to find that they were also being unjustly maligned. Mark got to work, writing rave reviews for my corner bar, the after-hours taqueria, and Underdogs, a hot dog spot I’d never patronized but that had nonetheless earned my respect for its pun-filled menu. He bragged about touring with Crazy Town while he complimented the bar’s nachos. He quoted from his songs as he praised the taqueria’s chorizo. He even claimed he was living in a lair below Underdogs, that the universe had called him to move to the City of Brotherly Love.

As time went on, Mark went quiet, though I continued devouring one-star reviews, infuriated by their authors’ self-righteous diatribes. Why did they think they were the arbiters of the world? And why couldn’t they see that their criticisms affected real people with real livelihoods? I’d search for a favorite spot, then scroll to the bottom, looking for the pettiest grievances from the strangest accounts to hate-read. “Asshole,” I’d mutter. Then I’d read another. After a while, I was no longer indignant—I was curious. Who were these people?

Tom D’Ambrisi has some ideas. He’s the owner of the Butcher’s Block, a steakhouse in Long Branch, New Jersey, who replies to his one-star reviews on Yelp. Ralph, who said the restaurant’s security was disrespectful, is a “huge Pusssy. The biggest.” Greg, who complained about the temperature of his porterhouse, is a “world class ‘blowjob.’ ” Reputation management firms urge small business owners to respond to negative reviews in a measured tone, with apologies for poor service, but D’Ambrisi has no interest in appeasing people who would give one star. “You leave reviews,” he writes to Ravin, who noted the difficulty of securing a reservation, “because you don’t get what you want rite away.”

Not everyone responds to one-star reviews, though plenty of people enjoy laughing at their stupidity. Popular social media accounts like Subpar Parks and So Bad It’s Goodreads catalog humorously ignorant takes on national parks and works of literature. Every post has the same less-than-subtle subtext: Check out this idiot. I don’t follow these accounts, mostly because they feel redundant. Anyone who’s spent more than an hour online understands that the internet is filled with bad actors and worse opinions. Also of note: Water is wet.

Dunking on one-star reviews also ignores their practical purpose as a last resort for people who feel they’ve been conned. My friend Alanna wrote her first one-star review after a restaurant botched the reservation for the luncheon following her grandmother’s funeral. Since then, she has written 10 one-star reviews, each with a detailed description of how the business fell short of its obligation. For her, it’s always a simple equation. “I wouldn’t be writing it if they had done what I needed them to do,” she told me.

I understand why Alanna writes one-star reviews. I also understand why someone like D’Ambrisi might get angry enough to respond to them. Still, I’m largely uninterested in reading reviews that argue the quality of service. The one-star reviews I love, the ones that feel like actual literature, have little to do with commerce. In fact, they rarely seem like reviews. They’re part obscured confessional, part accidental poetry, containing writing that has been liberated from distractions like narrative, punctuation, and coherence. Like great fiction, they’re elusive and complicated. Unlike most of the internet, they’re remarkably human.

Scroll through Yelp and you’ll find Mikey, who left Florida for California only to be underwhelmed by the Pacific Ocean. “I’ll stick with pools that can be heated thank you very much,” he explains. And Emily, who couldn’t believe that people were so impressed with the “national disappointment” that is the Liberty Bell. “Not in a tower. Cannot be rung,” she writes, “AND it’s broken.” And Nicholas, whose summary of a trip to the Happiest Place on Earth is surprisingly masochistic. “Spent thousands just to have all the cast hit on my girlfriend. I hate this place,” he says in his one-star review of Disney World. “I will probably come back though.”

Sara’s take on the Grand Canyon is my favorite, though, and is the one that still bewilders me after all these years. I can’t understand how someone could stare into the Grand Canyon and find it less than immaculate. I can’t comprehend how someone could stand on the edge of the South Rim and complain about the lack of cell service. I messaged her on Yelp to learn more about her experience, but she never replied. By the looks of it, she’s disappeared from the site. Her last review is from 2016 and awards the city of Roseville, California, a relatively impressive two stars. “If you love desert life, bomb threats, don’t mind getting premature wrinkles, burn to a crisp for 6 months out of the year,” she explains, “you hit the jackpot.”

All I have is what she’s written—these unbroken walls of text stuffed with run-on sentences and trivial complaints. But I’ve found that’s plenty. Whenever I return to her Grand Canyon review, I notice something new. The most recent time, I was struck by her sudden apology: “Sorry but it feels like looking at dead mummies.” I tried to decipher why she lists the most common forms of death at the park (“heat stroke, drowning, or simply drive off the canyon”) and wondered if I should be concerned with the way she offhandedly notes: “Easy place to commit murder. Just push the dude over the cliff and no body find out.”

And that’s when I started to see her, exhausted after a day of direct sun and lying on a stiff motel comforter. The kids are asleep on a pullout. A local news channel buzzes in the background. She’s typing at a furious pace, unloading all of the day’s frustrations into the app’s small text box. “No plant, no life, it’s like a picture of death,” she writes, then pauses, remembering the feeling she had looking down at what seemed like an endless drop. She recalls how small it made her feel and how, to her surprise, she’d found the smallness comforting. “Even death,” she continues, “I guess there is beauty too.”

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