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How to Write Election Campaign Speech in Nigeria

  • By PolitiVos
  • Campaign Guidelines , Latest News , Politics Today

How to Write Election Campaign Speech in 10 Steps

This guide provides essential tips on how to write election campaign speech that will resonate with your audience. Writing an election campaign speech is a critical and complex process that requires careful planning, research, and effective communication skills. A campaign speech can make or break a candidate’s chances of success in an election, and thus it must be crafted with the utmost attention to detail and relevance.

A well-crafted speech can help a candidate to connect with voters, build trust, and win support for their candidacy. However, writing a compelling speech that resonates with the audience can be a daunting task. To write an effective election campaign speech, one needs to understand their audience, have a clear campaign message, and convey that message with passion and conviction.

In this process, it is important to keep in mind the tone and style of the speech, the audience’s values and beliefs, and the specific goals of the campaign. Here are useful tips and strategies to help candidates write a successful election campaign speech. Contact us now to help you conduct a thorough research and create an effective political campaign speech that will convey your values and policies of the political party or candidate and resonate with the audience and stakeholders.

Step 1: Define your audience

Before you start writing your campaign speech, you must first define your audience. Who are you speaking to? What are their concerns, hopes, and aspirations? What are the issues that matter to them? By understanding your audience, you can tailor your speech to their needs and concerns and connect with them on a more personal level.

Step 2: Craft a powerful opening

The opening of your speech is crucial, as it sets the tone and captures the attention of your audience. Start with a strong and compelling statement that immediately grabs their attention. You could use a statistic, a quote, or a personal story to draw them in and make them want to listen to what you have to say.

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Step 3: focus on your message.

Your campaign speech must have a clear and concise message that reflects your values, beliefs, and vision for the future. Focus on the issues that matter to your audience and demonstrate how your policies and plan of actions will address their concerns. Be specific and provide examples of how you will make a difference if elected as a president, house of representative, senator, governor or even state assembly member.

Step 4: Use persuasive language

The language you use in your speech is essential in persuading your audience to vote for you. Use persuasive language that appeals to their emotions, values, and aspirations. Use simple and easy-to-understand language that everyone can relate to. Avoid using jargon, technical terms, or complex sentences that may confuse or alienate your audience.

Step 5: Be authentic and genuine

Authenticity and genuineness are crucial when delivering a campaign speech. You must be honest and sincere in your message and connect with your audience on a personal level. Share your personal experiences, past records, values, and beliefs that demonstrate your authenticity and inspire trust and confidence in your leadership.

Step 6: Use humor and storytelling

Humor and storytelling are excellent tools for engaging your audience and keeping their attention. Use anecdotes, personal stories, or jokes to add some lightness and humor to your speech. However, be careful not to offend or belittle anyone, as this could harm your credibility and reputation.

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Step 7: use rhetorical devices.

Rhetorical devices, such as repetition, alliteration, and metaphors, can make your speech more memorable and impactful. Use these devices strategically to emphasize your message and create a lasting impression on your audience.

Step 8: Address your opponent’s weaknesses

When writing a campaign speech, it’s essential to address your opponent’s weaknesses without attacking or insulting them. Highlight your opponent’s weaknesses, and demonstrate how your policies and plans are superior to theirs. However, be respectful and avoid personal attacks or mudslinging, as this could harm your reputation and credibility.

Step 9: End with a call to action

The conclusion of your campaign speech should inspire your audience to take action and vote for you. End your political campaign speech with a powerful call to action that encourages people to support your campaign, volunteer, or donate to your cause. Provide specific instructions on how they can get involved in your movement and make a difference.

Read:  The Roles of the Media in Nigerian Elections

Step 10: practice and rehearse.

Finally, practice your speech as much as possible before delivering it to your audience. Rehearse in front of a mirror, record yourself, or practice in front of a friend or family member. This will help you identify areas that need improvement, work on your delivery skills, and build your confidence.

Wrapping up: How to Write Election Campaign Speech

In conclusion, writing an election campaign speech can be a challenging task, but with the right approach and preparation, anyone can deliver a compelling and impactful speech. The first step is to understand the audience and their needs and concerns. This helps to craft a message that resonates with them and addresses their issues.

It is also important to have a clear and concise structure for the speech, with a powerful opening that captures the audience’s attention, a strong middle that reinforces the main points, and a memorable closing that leaves a lasting impression.

Related:  How To Hire A Political Campaign Team

To make the speech more persuasive, using rhetorical devices such as repetition, analogy, and emotional appeal can be effective. However, it is important to ensure that the speech is based on accurate and verifiable facts and not just rhetoric. Rehearsing the speech several times before the actual delivery can help to boost confidence and ensure a smooth delivery.

It is also important to get feedback from others and make necessary adjustments to the speech based on their feedback. By following these tips and putting in the necessary effort and practice, you can write and deliver a winning campaign speech.

Related posts:

How To Hire A Political Campaign Staff

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Campaign Speech

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writing a good campaign speech

A campaign speech is a formal address or presentation delivered by a candidate running for public office, or by someone advocating on behalf of a candidate, during an election campaign. The primary purpose of a campaign speech is to persuade voters to support the candidate by outlining their platform, vision, policies, and qualifications.

What is Campaign Speech?

A campaign speech is a formal address delivered by a candidate running for public office or by someone advocating on behalf of a candidate. The primary purpose of a campaign speech is to persuade voters to support the candidate in an upcoming election. This type of speech is used to communicate the candidate’s platform, vision, policies, qualifications, and values. It serves to connect the candidate with the electorate, address key issues, and mobilize support.

Campaign Speech Examples Bundle

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Campaign Speech Format

Introduction.

Greeting: Start with a warm greeting to the audience. Self-Introduction: Introduce yourself and your candidacy. Purpose: State the purpose of your speech. Example: “Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here to share my vision for our community and ask for your support.”

Personal Background

Qualifications: Highlight your relevant experience and background. Personal Story: Share a brief personal story that connects with the audience. Example: “I have lived in [Community] for [number] years and have dedicated my career to [mention relevant experience].”

Platform and Policies

Key Issues: Identify key issues or problems you aim to address. Policy Proposals: Present your proposed solutions and policies. Benefits: Explain how these policies will benefit the community. Example: “One key issue we need to address is [issue]. I propose [solution] because it will [benefits].”

Vision and Goals

Vision: Articulate your vision for the future. Goals: Outline specific goals and how you plan to achieve them. Example: “My vision for [Community] is [describe vision]. My goals include [list goals] and I plan to achieve them by [how].”

Connection with the Audience

Shared Values: Emphasize shared values and common goals. Engagement: Engage with the audience, addressing their concerns. Example: “I know many of you share my concerns about [issue]. Together, we can make a difference.”

Call to Action

Vote: Urge the audience to vote for you. Involvement: Encourage them to get involved in your campaign. Example: “I ask for your vote on [Election Day]. Join me in this journey by volunteering and spreading the word.”
Summary: Summarize the main points of your speech. Closing Statement: End with a strong, memorable closing statement. Example: “Thank you for your support. Let’s build a brighter future for [Community] together. Remember to vote on [Election Day]. Thank you.”

Campaign Speech Example

Introduction: “Good evening, everyone. My name is [Your Name], and I am running for [Position]. I am here today to share my vision for our community and to ask for your support in this upcoming election.” Personal Background: “I have lived in [Community] for [number] years and have seen firsthand the challenges and opportunities we face. As a [mention your profession or background], I have dedicated my career to [mention relevant experience], and I am passionate about making a difference in our community.” Platform and Policies: “One of the key issues we need to address is [issue]. I propose [policy/solution] because it will [explain benefits]. For instance, implementing [specific policy] will lead to [positive outcomes, such as improved public safety, better schools, more job opportunities]. Additionally, I am committed to [another issue] and plan to [propose solution]. These changes will lead to [positive outcomes].” Vision and Goals: “My vision for [Community/Position] is one where [describe vision, e.g., ‘every child has access to quality education, every family feels safe, and every individual has the opportunity to succeed’]. My goals include [list specific goals, e.g., ‘improving our schools, increasing job opportunities, and enhancing public safety’], and I have a clear plan to achieve them through [explain how, e.g., ‘collaborative efforts with local businesses, securing funding for community programs, and implementing new safety measures’]. I believe that together, we can make our community a better place for everyone.” Connection with the Audience: “I know that many of you share my concerns about [issue]. Together, we can work towards a better future. Your voices matter, and I am here to listen and act on your behalf. I want to create a community where we all feel valued and heard.” Call to Action: “I am asking for your vote on [Election Day] because I believe in [Community/Position]’s potential. Join me in this journey by volunteering for my campaign and spreading the word about our vision for change. Together, we can achieve great things.” Conclusion: “Thank you for your time and support. Let’s work together to build a brighter future for [Community/Position]. Remember to vote on [Election Day], and let’s make a difference together. Thank you.”

Campaign Speech Short Example

Introduction: “Good evening, everyone. My name is Alex Johnson, and I am running for City Council Member for District 5. I’m here to share my vision for our community and to ask for your support.” Personal Background: “I have lived in District 5 for 20 years and have seen both its challenges and its potential. As a small business owner and community volunteer, I am passionate about making a meaningful difference in our community.” Platform and Policies: “One key issue is public safety. I propose increasing funding for our police and fire departments and implementing community policing to build stronger relationships between law enforcement and residents. Another priority is improving our local schools. By securing more funding for educational programs, we can provide our children with the quality education they deserve. I also aim to support local businesses by providing tax incentives and creating job training programs to strengthen our economy and create more job opportunities.” Vision and Goals: “My vision for District 5 is one where every child has access to quality education, every family feels safe, and every individual has the opportunity to succeed. Together, we can make District 5 a better place for everyone.” Call to Action: “I ask for your vote on November 6th. Join me in this journey by volunteering for my campaign and spreading the word about our vision for change. Together, we can achieve great things.” Conclusion: “Thank you for your time and support. Let’s work together to build a brighter future for District 5. Remember to vote on November 6th. Thank you.”

More Campaign Speech Examples and Samples

  • Campaign Speech for Student Council
  • Political Campaign Speech
  • Winning Campaign Speech

How to Write Campaign Speech

1. start with a strong opening.

  • Greeting: Begin with a warm greeting to the audience.
  • Self-Introduction: Introduce yourself and your candidacy.
  • Purpose: Clearly state the purpose of your speech.

2. Provide Personal Background

  • Qualifications: Highlight your relevant experience and background.
  • Personal Story: Share a brief personal story that connects with the audience.

3. Present Your Platform and Policies

  • Key Issues: Identify the key issues or problems you aim to address.
  • Policy Proposals: Present your proposed solutions and policies.
  • Benefits: Explain how these policies will benefit the community.

4. Articulate Your Vision and Goals

  • Vision: Articulate your vision for the future.
  • Goals: Outline specific goals and how you plan to achieve them.

5. Connect with the Audience

  • Shared Values: Emphasize shared values and common goals.
  • Engagement: Engage with the audience, addressing their concerns.

6. Call to Action

  • Vote: Urge the audience to vote for you.
  • Involvement: Encourage them to get involved in your campaign.

7. End with a Strong Conclusion

  • Summary: Summarize the main points of your speech.
  • Closing Statement: End with a strong, memorable closing statement.

Tips for Campaign Speech

  • Understand the concerns and interests of your audience.
  • Tailor your message to resonate with them.
  • Open with a compelling greeting or a memorable quote.
  • Introduce yourself clearly and state your purpose.
  • Keep your message focused and to the point.
  • Avoid jargon and complicated language.
  • Identify the main issues you want to address.
  • Explain why these issues are important to you and the community.
  • Offer clear and practical solutions to the issues.
  • Explain how your policies will benefit the community.
  • Include anecdotes that illustrate your commitment and values.
  • Make a personal connection with the audience.
  • Speak from the heart and show your enthusiasm.
  • Be genuine and sincere in your delivery.
  • Ask rhetorical questions or involve the audience in your speech.
  • Show that you are listening and care about their concerns.
  • Clearly ask for the audience’s support and their vote.
  • Encourage them to get involved in your campaign.
  • Rehearse your speech multiple times.
  • Time yourself to ensure it fits within the allotted time.
  • Summarize your main points.
  • End with a powerful and memorable closing statement.

Uses of Campaign Speech

  • Political Campaigns : In political campaigns, a speech helps candidates connect with voters, outline their platforms, and distinguish themselves from opponents. It’s an opportunity to address key issues, propose solutions, and build trust with the electorate.
  • Student Elections : During student council or class president elections, campaign speeches allow candidates to present their ideas and plans to their peers. This helps students make informed decisions based on the candidate’s vision and commitment.
  • Community Advocacy : Activists and community leaders use campaign speeches to rally support for causes like social justice, environmental protection, or public health initiatives. These speeches aim to mobilize community members, raise awareness, and encourage collective action.
  • Nonprofit Fundraising : In nonprofit organizations, campaign speeches are used during fundraising events to inspire donations and support. By highlighting the organization’s mission, achievements, and future goals, speakers can connect emotionally with potential donors and secure financial backing.
  • Corporate Leadership Elections : In corporate settings, candidates for leadership positions use campaign speeches to outline their vision for the company’s future, address challenges, and propose strategies for growth and improvement. This helps stakeholders assess the candidate’s suitability for the role.
  • Product Launches : Companies use campaign-style speeches during product launches to generate excitement and interest. By presenting the product’s features, benefits, and market potential, speakers can persuade potential customers and investors of its value.
  • Policy Advocacy : Advocates use campaign speeches to promote specific policies or legislative changes. By presenting evidence, personal stories, and compelling arguments, they aim to influence public opinion and policymakers.
  • Social Media Campaigns : In the digital age, campaign speeches are also delivered via social media platforms. These speeches can reach a broader audience, engage with diverse communities, and encourage online activism and support.

Why are campaign speeches important?

A campaign speech is a public address given by a candidate to communicate their policies, values, and goals to voters.

How should you start a campaign speech?

Start with a compelling hook or story to grab attention and connect emotionally with the audience.

What are key elements of a campaign speech?

Key elements include a clear message, strong opening, persuasive arguments, personal stories, and a call to action.

How long should a campaign speech be?

A campaign speech should be concise, ideally between 10 to 20 minutes, to maintain audience engagement.

How do you write a campaign speech?

Write a campaign speech by outlining main points, incorporating personal stories, and practicing clear, confident delivery.

What makes a campaign speech effective?

An effective campaign speech is clear, persuasive, relatable, and delivered with confidence and passion.

How can you connect with the audience in a campaign speech?

Connect by addressing audience concerns, using relatable language, and sharing personal experiences.

How do you end a campaign speech?

End with a powerful summary, a clear call to action, and a memorable closing statement.

What role does body language play in a campaign speech?

Body language enhances communication by reinforcing messages, showing confidence, and engaging the audience.

How can you handle nervousness during a campaign speech?

Handle nervousness by practicing thoroughly, focusing on the message, and engaging with the audience.

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Write a Campaign Speech announcing your candidacy.

Create a Campaign Speech focusing on key policy proposals.

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Political Speech Writing: How Candidates Can Craft Compelling Messages

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Understanding the Power of Political Speeches

Political speeches play a pivotal role in shaping the course of nations and can shape the trajectory of societies. Effective speech writing for elections allows leaders to communicate their vision, values, and policy objectives to the public. These speeches serve as a means of persuasion, providing a platform for leaders to connect with their constituents emotionally. Through carefully tailoring speeches, a political oratory has the potential to inspire, mobilize, and unite people around common goals and ideals.

One key aspect of political speeches is their ability to inform and educate the public. In a democratic society, an informed citizenry is essential for making sound election decisions and understanding government policy implications. A well-done political oratory allows leaders to clarify their positions and present evidence and data. Speechwriting for elections often requires addressing complex issues and helping citizens make informed choices about how they want the country to move. Moreover, political speeches serve as a channel for transparency and accountability.

Beyond their informational role, a well-crafted political oratory fosters unity and social cohesion by containing messages of hope, unity and inclusivity. They can transcend political divides and unite people, transcending differences of opinion and background. In times of crisis or uncertainty, campaign speeches provide reassurance and a sense of purpose. Furthermore, campaign speeches help a nation navigate challenges and emerge stronger.

Well-crafted campaign speeches can be transformative in elections by serving as a dynamic tool for candidates to connect with voters, sway public opinion and ultimately change the outcome of an election. When a candidate speaks passionately about issues that resonate with your audience, it creates a sense of trust and authenticity by tapping into the electorate's hopes, fears, and aspirations.

Speechwriting for elections helps to clarify a candidate's policy positions and goals, providing voters with a clearer understanding of what they stand for, allowing them to set themselves apart from their opponents and creating a sense of confidence in their leadership. A well-crafted political speech can sway undecided voters to the candidate's side.

Rousing persuasive communication can galvanize volunteers and grassroots activists , encouraging them to work harder for the candidate, leading to a higher voter turnout among the candidate's base.

Steps to Effective Political Speechwriting

Here are five tips for crafting an effective political speech:

#1: Make time for research.

Digging deep to find relevant information is crucial when writing a political speech because it adds depth and credibility to the discourse. Great research also ensures that the political speech addresses the complexities of voters' concerns. A speechwriter can write informative and persuasive communication by seeking out comprehensive data.

#2: Consider your audience.

Analyzing a target audience is essential for understanding their demographics, values, beliefs, and concerns. It allows speechwriters to tailor their message to resonate with their intended listeners' specific needs and interests. This analysis enables speechwriters to speak directly to the heart of the issues that matter most to the target audience. It also helps avoid potential pitfalls, such as using language or framing that might alienate or offend specific target audience segments.

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#3: Draw on the elements of storytelling.

Storytelling in politics is essential for political speechwriters because it helps engage and persuade the audience effectively. Furthermore, storytelling in politics captures the audience's attention by connecting them emotionally with the message. The right message provides a relatable and human dimension to the content. Furthermore, storytelling in politics helps create a cohesive speech that flows seamlessly, ensuring listeners understand and retain key points. Whether it is rallying support for a candidate, advocating for a policy change, or fostering a sense of unity, a well-crafted narrative can convey a compelling vision for the future and ignite a sense of purpose among the audience.

#4: Set the right tone.

A campaign speech must set the right mood because the emotional tone and atmosphere it creates can significantly impact how the audience receives and responds to the message. By establishing a positive and receptive attitude, the audience is more likely to be engaged and attentive to the speaker's message, which can inspire hope, rally support, and forge meaningful connections. Crafting a political speech that is positive and relatable makes the audience more receptive to the speaker's arguments, so it is a vital political communication strategy. A speech promoting a mood of unity helps to bridge divides, bringing people together.

#5: Edit and practice ahead of time.

Editing and rehearsing a political speech is essential because it ensures the message is clear, concise and free from ambiguity. A well-edited speech enhances the speaker's credibility by demonstrating that the candidate has thoroughly researched and prepared their remarks. Therefore, giving speeches can be a key political communication strategy.

Practicing a speech allows the speaker to fine-tune their delivery and tone to maintain the audience's engagement. Furthermore, practice enables the speaker to reinforce the critical points of the speech, ensuring that they communicate central ideas in an easily memorable way.

Examples of Memorable Political Speeches

Let's turn our attention to some political speechwriting examples. These political speechwriting examples can serve as a powerful guide for candidates.

#1: Abraham Lincoln’s Gettysburg Address

LincolnGett

Consider Abraham Lincoln's Gettysburg Address, as it is one of American history's most impactful political speeches. Presented during the Civil War at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, the speech was concise, lasting just over two minutes, but its impact was profound. Lincoln eloquently emphasized the principles of equality and liberty and redefined the purpose of the American government as a "government of the people, by the people, for the people." This speech solidified the United States' commitment to democracy and freedom. It also marked a turning point in the Civil War, as it galvanized public sentiment and reinvigorated the Union's resolve to preserve the nation.

#2: Martin Luther King, Jr.’s “I Have a Dream” Speech

Martin Luther King - March on Washington

Another of the most impactful political speeches was Martin Luther King Jr.'s "I Have a Dream" speech, delivered during the March on Washington for Jobs and Freedom. This political speechwriting example was pivotal in the American civil rights movement. King's eloquent articulation of his dream for a racially integrated and just society resonated deeply with millions. The speech helped mobilize support for civil rights legislation and highlighted the urgent need for racial equality. King's call for nonviolent protest and his vision for a future where individuals would be judged by the content of their character rather than the color of their skin inspired generations of activists. It was crucial in advancing civil rights legislation, culminating in the Civil Rights Act of 1964.

#3: Ronald Reagan’s “Tear Down This Wall” Speech

President Ronald Reagan making his Berlin Wall speech

One of the most impactful political speeches ever given was the one delivered at the Brandenburg Gate in West Berlin, during which President Ronald Reagan issued a powerful challenge to the Soviet Union by demanding, "Mr. Gorbachev, tear down this wall!" The Berlin Wall, which had divided East and West Berlin for decades, symbolized the Cold War's division. This political speechwriting example indicated the West's commitment to freedom and democracy. While the immediate impact of the speech was limited, it contributed to the eventual fall of the Berlin Wall and the end of the Cold War. Reagan's words resonated with people on both sides of the Iron Curtain, serving as a rallying cry for change.

Studying these speeches and tailoring speeches after them and other iconic speeches is a great way to learn public speaking strategies. These American political speeches share the theme of advocating for equality, justice and freedom. They transcended their immediate contexts to become lasting symbols of American ideals and continue inspiring generations of Americans and people worldwide. 

Here are some public speaking strategies to employ based on these inspirational speeches:

Ensure that the central theme of your political campaign communication resonates with the target audience and keep it at the forefront of the speech.

Using metaphors, similes, and emotionally resonant phrases to evoke powerful imagery and emotions in the audience is a critical speech delivery technique that can help your political campaign communications.

Understanding the audience's needs, aspirations, and concerns so that the message connects deeply is a speechwriting best practice you will want to remember.

Incorporating a clear and compelling call to action into the speech is an essential political communication strategy.

Be aware of historical contexts when crafting political persuasions for political campaign communications.

Align messages with the speaker's personality and values.

Employ strategic repetition to emphasize critical political persuasions because it will make them more memorable.

Use speech writing techniques to capture the speaker's authentic voice and beliefs.

Tips for Effective Speech Delivery

Candidates often ask speechwriters to give them speech delivery techniques. They may recommend several public speaking strategies that will help you with effective speech delivery. These include:

Using body gestures and body language to enhance the message's impact is a critical speech delivery technique as it helps convey confidence and credibility so that the audience connects to you better.

Connecting with the audience is paramount because it establishes rapport, fosters voter engagement and ensures the message resonates with the listeners personally. Therefore, it is crucial to remember this idea while focusing on speech delivery techniques as you build your political communication strategy.

Breathing deeply right before giving a speech is a vital speech delivery technique that can help you overcome stage fright as it calms nerves and boosts confidence.

Adapting Your Speech for Different Audiences

Among speech writing best practices is to adapt a speech to different audiences and your audience's demographics. This is essential for ensuring political persuasion as the message is relevant, relatable, and inclusive. Practicing this as you concentrate on other speech writing best practices ensures audience engagement occurs and that they will understand your messaging better.

Another key among speech writing best practices is remembering to be specific during a speech. This is vital as it adds credibility and clarity to the candidate messaging, helping to ensure audience engagement. Therefore, ensure that you use speech writing techniques for persuasive communication that address specific issues and concerns experienced by the audience.

Navigating Ethical Considerations in Political Speechwriting

Honesty is a fundamental pillar of trust and accountability in a democratic society, so when politicians are truthful in their political campaign messaging, they build integrity and foster the public's faith in their leadership. Citizens can make informed decisions when a politician uses truthful political campaign messaging. Therefore, make sure to always practice ethical speech writing.

Ethical speech writing also means avoiding divisive rhetoric because it often deepens existing divisions, polarizes communities, and makes finding common ground on important issues more difficult. Divisive rhetoric hinders constructive dialogue between political opponents. Using speech writing techniques that are inclusive, respectful, and constructive fosters unity, promotes understanding and achieves positive outcomes, which is essential for driving audience engagement in your political campaign messaging.

Leveraging Technology for Speechwriting

Many speech writing resources can help you. Let these speechwriting resources serve as a guide, but do not rely totally on speech writing resources, or you will block out the candidate's personality. Among the most effective speech writing tips is to let speechwriting tools enhance the speech writing process by using them to improve speech writing techniques. Among these speech writing tools, speech writing software is a vital resource that plays a pivotal role in organizing thoughts, structuring arguments, and drafting coherent content while creating political discourse and crafting political messages. Utilizing these effective speech writing tips gives you access to templates, outlines, and organization features that help transform ideas into well-structured political discourses. Even if you usually shy away from technology, try speech writing software.

An easy place to start is GoodParty.org’s AI Campaign Manager , which can help candidates draft launch speeches with ease, saving time and energy. 

Additionally, another favorite among effective speech writing tips is to use research databases. These are invaluable tools for the speech writing process as they allow you to access vast amounts of information, including historical data, statistics, and policy details. Therefore, they are an invaluable speech writing resource, enabling speechwriters to conduct thorough research, fact-check statements, and bolster arguments with credible sources.

Furthermore, grammar and style-checking software is another indispensable software component critical to the speech writing process. This speech writing resource helps to refine language and ensure that the political rhetoric is clear, is grammatically correct, and resonates with the intended audience. These tools help avoid common language pitfalls and enhance the overall quality of the writing.

Another effective speech writing tip is to incorporate digital elements into political discourse, as using them engages a more diverse audience. Integrating visuals, such as infographics and charts, can make complex data more accessible by providing a visual context that aids comprehension. These graphic elements enhance understanding, make the speech more memorable, and help to ensure that crucial candidate messaging resonates with broader demographics.

Speech writing and public relations are intrinsically linked, playing a pivotal role in shaping the perception of individuals. Effective speechmaking in public relations allows for the dissemination of critical messages to target audiences. Through speechwriting and public relations strategies, public figures can build and maintain trust, manage their reputation and foster meaningful connections with voters, underscoring the indispensable synergy between speech writing and public relations in elections.

The Role of Speechwriters in Political Campaigns

Speechwriters often collaborate closely with candidates to help them build political communication skills. These political communication skills include articulating their vision, values and policy positions. Ethical speech writing requires you to lay aside your ideas and write from the candidate's point of view. This effective speech writing tip often begins with in-depth interviews to understand the candidate's personality, goals and key messages. Speechwriters then craft political rhetoric aligning with the candidate's voice and resonating with their intended audience. Regular communication and feedback loops are vital for crafting political messages, allowing for revisions and fine-tuning political communication skills to ensure that inspirational speeches are authentic and compelling. The partnership between speechwriters and candidates when crafting political messages is a dynamic process that must convey the candidate's vision effectively and connect with voters.

However, not all candidates need to hire speechwriters. With GoodParty.org’s AI Campaign Manager , candidates can generate drafts of political speeches, completely for free. Our tools are especially helpful for crafting launch speeches, which candidates can give at campaign launch events and to kick off their campaigns.

Inspirational speeches, meticulously tailored to resonate with diverse audiences and delivered with authenticity, possess the potential to inspire, inform and mobilize voters, encapsulating a candidate's vision and values. Often, the words spoken reverberate in the electorate's hearts and minds. Tailoring speeches in this way gives them the power to shape the outcome of campaigns and the nation's course. Political rhetoric bridges the divide between candidates and voters, uniting diverse communities under a shared vision. Overall, remember that the qualities of a great speech rely on elements of style, elements of substance, and elements of impact.

The Campaign School

6 Key Components of a Winning Stump Speech

writing a good campaign speech

As a candidate for elected office you’re going to be giving plenty of speeches, so you’ll need to have your stump speech down pat.

Strong public speaking conveys confidence and leadership to voters.  

It assures donors and supporters that you’re the right person for office.

Unfortunately, too many candidates are not good public speakers.

They don’t have a key message or theme.

Their words wander all over the place.

They don’t make sense and wind up confusing their audience.

I witnessed this the one night by a candidate who is running his own campaign.

He had good ideas. He had a solid resume.

His speech however did not effectively convey that he’s up for the job.

With a little fine-tuning he would be much better.

A good stump speech makes a huge difference in a candidate’s race, their fundraising, and in gathering endorsements.

That’s why I always work with my candidates on their stump speeches.

I’ve even turned the things I teach candidates into a premium course The Secrets of a Winning Stump Speech .

Most of my clients have never ran for office before.

They’re not used to public speaking, even in front of small groups.

Over the course of my career, I’ve noticed that there are six key components that make for a good stump speech.

If you follow these, you’ll be in good shape as a candidate and might even surprise yourself as a public speaker.

1.  Who You Are and What You’re Running For

Never assume that the voters know who you are.

They likely don’t.

Your mission as a candidate for office is to build your name recognition and support for your candidacy.

Even if you’ve been introduced by someone, always begin your stump speech by telling your audience who you are and the office your running for.

If you’re married, say so and tell them how long you’ve been married.

If you have children, list your kids and how old they are, and what kind of things they’re into.

Should your spouse, children, parents, or other family members be present, be sure to point them out by name and thank them for their support for your campaign — especially if it’s your spouse.

It’s a cardinal sin in the political world to not introduce or thank your spouse.

2.  Where You Come From

Voters like to elect real people from real places with real lives.

After you introduce yourself and the office you’re running for, tell them where you grew up, a little about your family life, and how that impacted your life.

If you’re running in a community where you’ve lived all of your life, or most of it, make sure that’s highlighted in your stump speech.

Mention the schools you went to, where you played sports, your first job in town, your favorite place to eat, or that your parents still live there.

This creates an instant connection with the voters and will make it easier for them to become supporters.

3.  What You’ve Dones

Experience matters to voters.

They want to know that you’ve accomplished something in your life.

In your stump speech, tell them about where you graduated from college (if you did), your military service (if you served), the jobs you’ve had (if you’ve never had a job or a business  — why are you even running?)

Voters want to know these things for two reasons:

1) it shows you can set goals and accomplish them

2) it demonstrates you’re not afraid of hard work

This is especially true in today’s political environment when the perception of elected officials is that they’re only in office to cash for themselves and their family members, rather than work hard and accomplish something for their constituents.

Have you noticed that critics of both Joe Biden and Donald Trump each use this line of attack?

Talk about your professional experience — the things you’ve done and learned that have prepared you for office.

If you volunteer or are active in community organizations, put this in your stump speech.

But please be careful not to come off as bragging.

That will turn off voters rather than endear them to you.

Yes, Donald Trump violates this admonition often, and it reflects negatively his approval ratings and poll numbers.

If Trump who can get away with so much that other candidates cannot is still damaged by this, don’t think you’ll fare any better.

4.  What You Want to Accomplish

Voters like candidates who have a plan.

They want to know why you’re running for office and what you intend to do once you’re elected.

The best way to clarify this is by understanding what your campaign is about in one sentence, as detailed in this article.

When giving your stump speech, incorporate your One Sentence into your remarks and build upon it.

It’s best to have three specific things you want to accomplish.

Your goals should align with three problems that need to be fixed.

Hopefully you’ve done some polling or other type of opinion research so you’ll know what issues and problems are foremost on your voters’ minds.

State each problem, describe how you’d like things to be better, and outline the steps you believe that can be taken to get there.

While you need to show that your plan is realistic, be careful not to get into too many specifics with your solutions to these problems.

While you need to know the specifics for when you are elected, and when people ask you for details, giving specifics and details in your stump speech will bore your audience.

Bored voters don’t convert into supporters.

Excited voters do, plus they tell their friends to vote for you.

5.  It’s Not About I, It’s About We

One of the biggest pitfalls candidates for elected office can face is making it all about themselves.

While you may be the one running, elections are not about candidates.

They are about voters.

Elections are where the voters get to have their say on people and policy.

If you make it about you, you’ll fall into the “I, me, mine” trap, become labeled as a “politician” and turn off the voters you need.

When giving your stump speech always change the word “I” to the word “we” when it’s possible.

Clearly, when talking about where you grew up, went to school, work, and your family, you’re going to use “I.”

But when you are talking about what you want to do in office, things that you’ve been a part of in your community, or accomplishments you were involved in as part of a larger organization, use the word “we.”

Speaking to your audience with the word “we” creates a bond and buy-in with your ideas.  That’s the effect that you’re after with your stump speech.

In 2016, Hillary Clinton severely violated this rule.

She had supporters say, “I’m with her.”

It didn’t work because she was asking the voters to focus on her as the candidate — rather than focusing on the voters and the shared mission they were on together.

Donald Trump spun that around masterfully and told his supporters “I’m with you.”

6. Close Strong

Closing your stump speech the right way is important.

After you’ve listed what you want to do in office, tell the audience that you can’t do this without their help.

Weaving “we” throughout your stump speech ties this in nicely for your finish.

If you’re talking to voters, ask them for their votes.

If you’re talking to donors, ask them for their contributions.

If you’re talking to leaders of an organization that endorses, ask them for their support.

There’s no reason for anyone to give you what you want unless you specifically ask for it.

As one professor I had always said, “If you don’t ask, you don’t get.”

Make the ask then it’s time for you to go.

End by thanking your audience for their time.

Always do this. Tell them you appreciate taking the time to listen to you.

Grateful candidates tend to be winning candidates.

Candidate Take-Aways

If you follow these six rules you’ll be able to craft an effective stump speech.

Go figure yours out and write it out word for word.

After you write it out, go and learn it.

Learn it and practice your stump speech, but don’t memorize it.

You don’t want to come off like a robot.

If it helps, write an outline of our speech and refer to that when you’re speaking.

The first speech you give will likely be difficult and you may hate doing it.

That’s fine.

Keep giving your stump speech.

You’ll get better at it each time you speak.

Before you know it you won’t need an outline to refer to, you won’t be nervous, and people will be coming up to you when you’re finished telling you what a great speaker you are.

Now if you’d like to go deeper and learn exactly how to write, rehearse, and deliver a solid stump speech, t ap this link for instant access to the premium course Secrets of a Winning Stump Speech.

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Speech Writing for Political Campaigns

Jun 16, 2020

Speech Writing for Political Campaigns

Writing a political speech is an art form. Not only must you craft words that will captivate and engage an audience, but you must also choose the perfect words to convey your message.

A great speech is essential for any successful political campaign. After all, how else will voters be able to hear what you have to say?

What is Speech Writing for Political Campaigns?

Every successful political campaign is built on words. Whether it’s a debate, stump speech, or acceptance speech, the right words can capture voters’ attention and ultimately win their support.

That’s why all campaigns employ professional speechwriters to craft persuasive, compelling messages that will help them win over supporters. Let’s take a closer look at the role of speechwriting in  political campaigns .

What does a Speech Writer do?

The primary job of a speechwriter is to craft messages that connect with the target audience and persuade them to vote for the candidate they represent.

They need intimate knowledge of current events and politics to create impactful and relevant messages.

Unlike other forms of writing, such as fiction or  journalism , speechwriting requires a deep understanding of how people think and feel to create speeches that connect with listeners.

crafting the Perfect Speech for Political Campaigns

Writing a political campaign speech requires more than combining a few catchy phrases.

It requires thought, research, and a deep understanding of the issues. To craft an effective political speech, you must first consider your audience and decide what topics to discuss and how to deliver your message engagingly.

Let’s look at some tips for providing the perfect political speech.

The Anatomy of a Political Speech

When writing political speeches, several vital elements need to be included.

First and foremost, the introduction should grab the audience’s attention and set the tone for what follows.

This could include introducing yourself or explaining why your platform is essential and relevant.

Avoid using too much jargon or technical terms in the introduction; instead, focus on connecting with your audience emotionally and inspiring them with your words.

The body of the speech should include more details about your platform, such as specific policies or initiatives you plan to implement if elected.

When writing this section, it’s essential to keep it simple and concise so that everyone in attendance can easily understand your points.

Use stories or anecdotes about your topic to illustrate its importance and relevance.

When it comes time for the conclusion, remember that it is not just a summary of everything you’ve said; instead, it should drive home your main points one last time before leaving the stage.

Be sure to thank everyone in attendance for their time and encourage them to vote for you in the upcoming election!

Know Your Audience

The vital thing you should do when crafting a  political speech  is to know your audience.

Think about who will be listening to your address and what their beliefs might be. What type of language will they understand?

What topics do they care about? Once you have identified the targeted audience, you can begin crafting your speech accordingly.

Create an Outline

Once you have identified your targeted audience, it’s time to create an outline for your speech. Think about the main points or arguments you want to make and list them in order of importance.

This will help keep your address focused and organized, ensuring all key points are included in the final draft.

This outline can act as a roadmap when it comes time to write the speech.

Write with Emotion

When writing a political speech, emotion should always come first.

You want your words to connect with people emotionally; that’s how you get them to relate to and support your message.

Use powerful language that evokes strong feelings among those in attendance, such as “united” or “revolutionary,” instead of more mundane words like “big” or “change.”

By utilizing emotionally charged language, you can ensure your message resonates with everyone in attendance—and beyond!

Understand Your Audience

The most important aspect of writing a speech is understanding who will receive it. Who are they? What do they care about?

How much do they know about the issue? Answering these questions should help craft your speech to resonate with your audience and get them excited about your message.

Develop Your Argument

Once you understand your audience, you must decide what topics to discuss and how to present them.

You need to develop a well-researched and logical argument to convince people of your point of view.

Use data points or real-life examples to illustrate your issues so people can relate to them personally.

This will make it easier for them to connect with you emotionally and intellectually.

For example, if you are discussing economic policy, cite statistics showing how many jobs have been created or lost over the past year to demonstrate the impact of current policies on employment rates.

Plan Your Delivery

Once you have developed an argument based on facts and logic, it’s time to think about delivery.

Think carefully about how you want to speak—the tone of voice you wish to use (e.g., severe vs. casual), whether you want pauses or dramatic silences during certain parts of the speech, etc.—

And practice accordingly until you feel comfortable with it all. It’s also essential that any jokes or stories you tell fit within the context of the rest of your speech and don’t detract from its overall message.

Remember: less is more when it comes to addresses! A concise yet meaningful message will be more effective than one filled with long-winded stories or irrelevant anecdotes.

Speech Writing Secrets for Winning Political Campaigns – How to Craft an Unforgettable Speech?

Writing a speech that leaves a lasting impression can make all the difference in a political campaign. Whether you’re running for office yourself or representing another candidate, the ability to craft an unforgettable speech is critical.

But what does it take to accomplish this feat? What speechwriting secrets can help you create a winning political campaign?

First and foremost, it’s essential to understand your audience. Who are the people that you’ll be speaking to, and what are their concerns and interests?

This knowledge will help you tailor your message to resonate with them on a deeper level.

Secondly, begin with a powerful, attention-grabbing introduction that immediately commands your audience’s attention.

This could be an anecdote, a quote, or a statistic, but whatever it is, it should be relevant and emotionally engaging.

Write a Powerful Speech For Your Political Campaign – The Ultimate Speech Writing Guide?

As a political candidate, you must establish a powerful connection with your audience through a dynamic and compelling speech.

A great political speech is about delivering your message and inspiring your audience to rally behind your cause.

To achieve this, you must craft an informative and emotionally charged speech. With the ultimate speech writing guide provided here, you can create that powerful speech that will leave your audience amazed and willing to support you in your political campaign.

Your speech should begin by defining your constituents’ problems and outlining your plan to address them.

Your solutions must be realistic, viable, and achievable; otherwise, you risk losing credibility and support from your audience. Craft a message that emphasizes your commitment to taking effective action to implement these solutions.

Crafting a Winning Political Campaign Speech with Proven Strategies?

Crafting a winning political campaign speech is no easy feat. It requires strategic planning, practical communication skills, and a deep understanding of your audience’s wants and needs.

Political speeches can make or break a campaign. Therefore, effective speechwriting strategies must be implemented to deliver a message that resonates with voters.

A strong opening statement is crucial to a winning political campaign speech. The first few lines of an address are critical to capturing the audience’s attention and setting the tone for the rest of the lesson.

It is essential to craft an opening statement that is impactful, concise, and reflects the overall message of the campaign. An opening that establishes a connection with the audience and emphasizes common goals and aspirations can incredibly impact the candidate’s and voters’ bond.

Learn How to Write an Effective Speech for Your Political Campaign.

As a political candidate , delivering an effective speech is crucial for winning over voters and gaining their support. An effective speech should be persuasive, engaging, memorable, and reflect your political priorities, values, and beliefs.

Therefore, it is essential to master the art of speechwriting to ensure your intended audience’s message is heard and understood.

To write an effective political speech, you must first identify your target audience and understand their expectations and concerns.

You should also research the latest political issues and trends in your area and consider your personal experiences and perspectives on the topic at hand.

This will help you create a relevant and compelling speech for your audience.

Unlock the Art of Writing Speeches for Political Campaigns?

Political campaigns are characterized by the art of persuasion, with a significant emphasis placed on effective communication through speeches. A well-crafted campaign speech can sway voters and change the course of an election.

Therefore, aspiring politicians must learn the art of crafting impactful speeches that resonate with their target audience.

The first step towards unlocking the art of writing speeches for political campaigns is to identify and understand the target audience.

Who do politicians seek to reach with their messages? What issues are relevant to this demographic? Answers to these questions help inform the speech’s content and tone, ensuring its relevance and effectiveness.

Conclusion:

Writing a great political speech takes skill, practice, and dedication, but when done right, it can make all the difference between winning or losing an election .

By understanding the anatomy of a political speech and how each element contributes to conveying ideas effectively, you’ll be well-versed in crafting effective speeches for any situation!

Whether you’re running for office yourself or you’re to help someone else get elected, taking some extra time and effort into polishing up those speeches can go a long way towards making sure they leave a lasting impression on voters!

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How to write a speech that your audience remembers

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Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

  • It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
  • A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
  • It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
  • Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

  • Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
  • Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
  • Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
  • Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
  • Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
  • Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
  • Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
  • Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
  • Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
  • Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

Man-holding-microphone-at-panel-while-talking--how-to-give-a-speech

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

  • Explanation 1
  • Explanation 2
  • Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

  • Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
  • Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
  • Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
  • Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
  • Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

People-clapping-after-coworker-gave-a-speech-how-to-give-a-speech

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

  • What purpose do I want my speech to achieve? 
  • What would it mean to me if I achieved the speech’s purpose?
  • What audience am I writing for? 
  • What do I know about my audience? 
  • What values do I want to transmit? 
  • If the audience remembers one take-home message, what should it be? 
  • What do I want my audience to feel, think, or do after I finish speaking? 
  • What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Woman-at-home-doing-research-in-her-laptop-how-to-give-a-speech

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

  • Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
  • Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
  • Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
  • Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
  • Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
  • Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
  • Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
  • Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

Man-holding-microphone-while-speaking-in-public-how-to-give-a-speech

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

  • Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
  • Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
  • Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
  • Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
  • Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
  • Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
  • Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
  • Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
  • Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
  • Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
  • Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
  • Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
  • Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
  • Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
  • Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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writing a good campaign speech

Political Campaign And Stump Speech Examples Reveal The Candidate

Stump speech examples

Candidates for political office make stump or campaign speeches to help voters learn about themselves and their positions throughout the campaign. Here are some examples of political campaign and stump speeches.

In the dynamic world of politics, one powerful tool remains a constant in winning over voters’ hearts and minds: the stump speech. This iconic oratory tradition has shaped countless political campaigns, delivering a potent blend of charisma, policy promises, and persuasive rhetoric.

From fiery appeals for change to heartfelt tales of personal struggles, stump speeches have become the backbone of political communication.

This article explores compelling examples of stump speeches throughout history, unveiling their enduring impact on electoral campaigns and their crucial role in shaping the political landscape.

Table of Contents

What Is A Stump Speech In A Political Campaign?

A stump speech is a standard, rehearsed speech a political candidate delivers during their campaign. It typically outlines the candidate’s core message, policy positions, and personal background, aiming to connect with voters, inspire support, and differentiate themselves from opponents.

A stump speech is essentially an elevator speech where the candidate makes a pitch to constituents.

Candidate reveals self in stump speech

How Does A Stump Speech Vary From A Campaign Speech?

While a campaign speech is a broader, more comprehensive address covering various topics and contexts, a stump speech is specifically tailored to connect with local audiences during campaign stops.

A stump speech focuses on key themes, repeated consistently across different locations, with an emphasis on connecting personally with voters, conveying authenticity, and generating enthusiasm for the candidate’s platform.

What Should A Politician Say About Themselves?

Politicians should highlight their relevant qualifications, experience, and achievements when speaking about themselves , demonstrating their ability to address the issues. They should also convey their personal values, integrity, and dedication to public service, establishing trust and credibility with the electorate.

How Do You Start Off A Campaign Speech?

“Ladies and gentlemen, distinguished guests, and fellow citizens, I stand before you today with a deep sense of gratitude and determination to embark on a journey together toward a brighter future for our community.

“Thank you all for gathering here today as we embark on a transformative campaign to shape a better tomorrow for our beloved community. With your support and collective efforts, we can build an inclusive, prosperous future filled with opportunities for all.”

What Should You Say In A Campaign Speech?

In a campaign speech, it is crucial to articulate your vision, share specific policy proposals, and address the concerns and aspirations of your constituents. Highlight your experience, values, and dedication to serve while emphasizing the need for unity, progress, and collaborative solutions to tackle the challenges our community faces.

Here is an excerpt:

“In this campaign, we must address the pressing issues affecting our constituents daily, such as education, healthcare, and economic stability, while fostering unity and collaboration to create a stronger, more resilient community for generations to come.

Together, we can bring about meaningful change, empower our citizens, and build a brighter future that reflects the hopes and dreams of each and every one of us.”

Campaign and stump speech examples share postions

How Long Should A Campaign Speech Be?

A campaign speech should be concise and focused, aiming for around 5 to 10 minutes, allowing you to effectively communicate your message while maintaining the audience’s attention and engagement. Remember, it is crucial to prioritize quality content over excessive length to make a lasting impact on your listeners.

What Should You Do After Finishing A Stump Speech?

After delivering a stump speech, engaging with the audience is essential, and you must also show genuine interest in their concerns and feedback. Take the opportunity to connect with individuals, answer questions, and build relationships to establish trust and support for your campaign.

What Should Be Said In The Conclusion Of A Stump Speech?

In the conclusion of a stump speech, it is crucial to summarize your main points and reiterate your core message, leaving a lasting impression on your audience. You can also end the address by inspiring and rallying your supporters, calling them to action, and emphasizing how important their involvement is to the campaign.

Different ways to end a stump speech can include:

  • Call to action: Encourage your audience to get involved, vote, volunteer, or contribute to your campaign, emphasizing the collective power of their actions.
  • A personal story or anecdote: Share a heartfelt story your audience can connect with on an emotional level, reinforcing your commitment to their concerns and aspirations.
  • Inspiring quote: Close your speech with a memorable and inspiring quote that encapsulates your campaign’s values or captures the essence of your message.
  • Vision for the future: Paint a vivid picture of the future you envision for your community, highlighting the positive impact your campaign can make and leaving your audience hopeful and motivated.

The best way to end a campaign speech ultimately depends on your personal style, the context, and the specific objectives of your campaign. Consider what resonates most with your audience and aligns with your campaign’s tone and goals.

Stump Speech Examples That Define Candidates

Political campaign and stump speeches

These nine stump speeches are notable for their ability to connect with audiences, convey a powerful message, and leave a lasting impact on listeners:

  • Barack Obama’s 2008 “Yes We Can” speech as presidential candidate became iconic, inspiring hope and calling for change. Ex-President Obama’s message of unity and progress resonated with millions of Americans.
  • Martin Luther King Jr.’s history 1963 “I Have a Dream” speech during the March on Washington advocated for racial equality and justice for African Americans. His powerful words continue to inspire generations.
  • Delivered during World War II, Winston Churchill’s “We Shall Fight on the Beaches” speech rallied the British people and affirmed their determination to resist Nazi aggression, symbolizing their resolve and resilience.
  • Elizabeth Warren’s speeches on income inequality and economic fairness, such as her 2012 speech at the Democratic National Convention , have gained attention for advocating for a more equitable society.
  • One of Donald Trump’s most notable stump speeches was the one delivered at the Republican National Convention in July 2016, where he formally accepted the party’s nomination for running for president. This speech emphasized his platform on immigration, national security, and job creation while highlighting his outsider status and promising to “Make America Great Again.” It resonated with many of his supporters and helped solidify his message during the campaign.
  • One of Joe Biden’s most memorable speeches was his address in Pittsburgh, Pennsylvania, in August 2020. In this speech, Biden presented his economic recovery plan, emphasizing the need for unity, addressing systemic racism, and rebuilding the economy in the wake of the COVID-19 pandemic. He focused on his vision for “ Build Back Better” and stressed the importance of creating jobs, supporting working families, and tackling the climate crisis.
  • A notable Hillary Clinton speech was her address at the Democratic National Convention in July 2016. In this speech, Clinton accepted the Democratic Party’s nomination for president and focused on themes of unity, inclusivity, and progress. She discussed her policy proposals, highlighted her experience and qualifications, and called for the American people “to come together to address the challenges facing the nation.”
  • Ronald Reagan’s “A Time for Choosing” speech is often regarded as one of the most impactful political speeches in American history and played a significant role in shaping his political career and eventually leading to his own presidency in 1981. Reagan delivered this speech supporting Barry Goldwater’s presidential campaign on October 27, 1964, just days before the U.S. presidential election.
  • Abraham Lincoln’s most famous stump speech was his Cooper Union Address, delivered on February 27, 1860, in New York City. The speech primarily focused on the issue of slavery and its expansion, but Lincoln also touched upon foreign policy concerns. In the Cooper Union Address, Lincoln argued against the spread of slavery into new territories, emphasizing its moral and constitutional implications.

Adam Howarth

Adam covers the topic of Public Speaking for Digital Authority. From his first experience of oratory with his school debating society to his more recent experiences of promoting the local business scene in Wrexham, Wales, he has always been involved in public speaking.

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How To Write A Political Speech

Brendan Finucane

11 min read

writing a good campaign speech

Crafting a compelling political speech holds immense importance for any aspiring politician and successful political campaign. It is a powerful tool for connecting with the audience, influencing opinions, and igniting action. To make speeches truly impactful, harnessing the power of voter engagement and direct sourcing is key. Politicians can gather valuable insights directly from the people they aim to represent by actively engaging with voters and listening to their concerns.

This approach adds significant value to speeches and establishes an authentic connection with voters. This blog post will explore the significance of delivering compelling political speeches and highlight the benefits of incorporating voter engagement and direct sourcing techniques. By the end, you'll gain practical insights into creating lessons that resonate with your audience and make a lasting impact. Revise your political speechwriting skills with valuable tips and actionable strategies!

Writing a compelling political speech that resonates with your audience is vital for any politician. Two key factors are crucial to achieving this: defining your objectives and knowing your target audience.

  • Defining the objectives: Your speech should have a clear purpose, whether it is to persuade, inspire, or educate your listeners. You can shape your address by defining your goals to achieve those desired outcomes effectively. ‍
  • Knowing your target audience: Understanding your audience's demographics, concerns, and aspirations is fundamental. This knowledge allows you to tailor your message in a way that connects with them on a personal level. You can create a speech that resonates deeply and captures their attention by addressing their needs and desires.

Research and Preparation

Research and preparation are vital steps in writing an impactful political speech. By gathering comprehensive data from various sources, conducting surveys, and analyzing voter demographics, you can enhance the effectiveness of your address. Here are key actions to take:

  • Collecting data from various sources: Traditional media such as newspapers, TV, and radio provide insights into current political events and public sentiment. Social media platforms like Twitter, Facebook, and YouTube offer information on trending topics and public discourse. Online forums and communities like Reddit, Quora, and specialized political forums allow you to tap into discussions and understand different perspectives. ‍
  • Conducting surveys and opinion polls: ‍ Engaging in surveys and opinion polls helps you gauge your target audience's opinions, preferences, and concerns. This data provides valuable insights to shape your speech accordingly. ‍
  • Analyzing voter demographics and specific concerns: ‍ Understanding your audience's demographics, including age, gender, and location, enables you to tailor your speech to resonate with their unique backgrounds and experiences. Additionally, identifying specific concerns and issues that matter to voters allows you to address them directly in your speech, making it more relevant and impactful.

By undertaking thorough research and preparation, you will have a solid foundation for crafting a compelling political speech that speaks directly to your audience's needs and aspirations. In the upcoming sections, we will explore these topics in more detail, providing you with practical strategies to integrate the collected data effectively into your speechwriting process. Get ready to take your political speechwriting skills to the next level!

Crafting a Compelling Political Speech

Crafting a powerful political speech requires careful consideration of the message you want to convey. Here are key steps to help you create a compelling address:

  • Identifying key issues and topics: Start by identifying crucial issues such as the economy and jobs, healthcare and social welfare, education and student debt, climate change and environmental policies, and national security and foreign affairs. These topics are often at the forefront of public discourse and resonate with voters. ‍
  • Prioritizing topics based on voter feedback and relevance: ‍ Listen to the feedback and concerns of voters through surveys, town hall meetings, and direct engagement. Prioritize the topics that resonate most with your audience, ensuring your speech addresses their pressing issues. ‍
  • Developing a compelling narrative: ‍ Structure your speech with a clear introduction, body, and conclusion to provide a cohesive flow. Utilize storytelling techniques to make your message engaging and relatable, capturing your audience's attention. Connect your experiences to policy proposals, humanizing your speech and showing your understanding of real-life impacts. Emphasize empathy and relatability to establish a genuine connection with your audience, showcasing that you understand and share their concerns.

Following these steps, you can craft a persuasive political speech highlighting key issues, resonating with voters, and inspiring action. In the following sections, we will delve deeper into each aspect, providing you with practical tips and techniques to enhance the impact of your speech. Prepare to deliver a memorable and influential address that leaves a lasting impression!

Rehearsing your political speech is a critical step that significantly aids your confidence and overall delivery. Here are some valuable tips to consider when it comes to rehearsing:

  • Practice makes perfect: Dedicate ample time to rehearsing your speech before presenting it to an audience. Aim to rehearse your address at least five times to familiarize yourself with the content, structure, and flow. ‍
  • Seek feedback from your team: Once you've practiced independently, deliver your speech to your team and invite their constructive criticism. Their feedback can provide valuable insights and help you refine your points, delivery, and overall performance. ‍
  • Conduct a full dress rehearsal: Organize a complete dress rehearsal with your team, where they play the roles of a moderator and your competition. This simulation allows you to identify potential weaknesses in your arguments, anticipate challenging questions, and fine-tune your delivery. ‍
  • Capture and review your performance: Consider filming yourself giving the speech during rehearsal. Watching the recording afterwards lets you objectively evaluate your performance, body language, and speaking style. Take note of areas where improvements can be made and make adjustments accordingly. ‍
  • Ensure accessibility through simplicity: While rehearsing, approach your speech from the perspective of someone unfamiliar with the topics you're addressing. Use simple language and many analogies to make your political speech accessible to many listeners. This approach enhances understanding and enables your message to resonate with the entire electorate.

By incorporating rehearsal into your speechwriting process, you can boost your confidence, identify areas for improvement, and deliver a polished and impactful speech. Remember, rehearsing allows you to refine your points, connect with your audience effectively, and ensure your message is conveyed clearly, concisely, and relatable. ‍

Use Common Language

Using common language in political speech writing is essential to effectively connect with your audience and ensure your message resonates with a wide range of listeners. Here are key considerations when it comes to using common language:

  • ‍ Speak in an accessible manner:   Communicate in a way that is easily understandable to all. Avoid excessive jargon, complex terminology, or convoluted sentences that may confuse or alienate your audience. Use clear and concise language that allows anyone to grasp your message. ‍ ‍
  • Avoid offensive terms:   Maintaining a respectful and inclusive tone during your speech is important. Steer clear of profane or derogatory language that could offend or marginalize certain groups. Treat your audience with respect, emphasizing unity and understanding. ‍ ‍
  • Harness the power of stories and personal accounts:   Stories and first-person narratives profoundly impact your audience. Utilize relatable anecdotes and real-life experiences to illustrate your points, making your arguments more engaging, relatable, and emotionally compelling. ‍ ‍
  • Balance simplicity with depth:   While most of your content should be easily understandable by anyone, it is acceptable to incorporate academic research, quotations, or statistics that may require additional explanation. Find a balance between simplicity and depth, ensuring that even complex ideas can be grasped by your listeners with the appropriate context and explanation.

Using common language can effectively bridge the gap between complex ideas and the understanding of your audience. Remember, the goal is to connect with as many people as possible, making your message accessible, relatable, and impactful. So, craft your speech with clarity and simplicity while utilizing stories and personal accounts to create an emotional connection that resonates with your listeners.

How to Construct An Argument

Constructing a compelling argument is crucial to writing a persuasive political speech. Here's a step-by-step guide to help you build a strong and impactful argument:

  • Clearly state your thesis: Begin by articulating your main point or thesis statement. This sets the foundation for your argument and provides a clear focus for your speech. ‍
  • Gather supporting evidence: Collect relevant facts, statistics, expert opinions, and real-life examples that support your thesis. Strong evidence adds credibility and strengthens your argument. ‍
  • Organize your points logically: Structure your argument logically and coherently. Present your facts in a sequence that builds upon each other, leading your audience towards your main thesis. ‍
  • Anticipate counterarguments: Consider potential counterarguments to your position and address them proactively. This demonstrates thoroughness and strengthens your overall argument. ‍
  • Use persuasive language: Choose words and phrases that are persuasive and compelling. Craft your message to resonate with your audience emotionally and intellectually. ‍
  • Appeal to logic and emotions: Blend logical reasoning with emotional appeals to make your argument more persuasive. Use rational evidence to support your claims and evoke emotions to connect with your audience more deeply. ‍
  • Use rhetorical devices: Employ rhetorical devices such as repetition, analogy, and rhetorical questions to enhance the impact of your argument and make it more memorable. ‍
  • Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action.

These steps can construct a strong and persuasive argument in your political speech. Remember to support your claims with evidence, organize your points effectively, and appeal to logic and emotions. With a well-constructed argument, your address will be poised to influence opinions and inspire action.

Voter Engagement for your Speech

Engaging with voters through various tactics is essential to crafting a compelling political speech. Here's why it matters and how you can make the most of it:

importance of voter contact tactics:

  • Door-to-door canvassing allows you to connect with voters on a personal level, fostering trust and building rapport.
  • Town hall meetings provide a platform for open dialogue, enabling you to directly understand local issues and concerns of the community.
  • Phone calls and text messages offer an opportunity to engage voters individually, creating a sense of importance and personal connection.

Benefits of engaging voters directly:

  • Building trust and rapport strengthens your relationship with voters, making your message more impactful and memorable.
  • Understanding local issues and concerns firsthand helps you address them effectively in your speech, showing your commitment to representing the community's needs.
  • Obtaining firsthand stories and anecdotes allows you to humanize your speech, adding authenticity and relatability to your message.

Techniques for effective voter engagement:

  • Active listening and showing empathy demonstrate your genuine interest in understanding voters' perspectives and concerns.
  • Asking open-ended questions encourages voters to share their thoughts and experiences, providing valuable insights for shaping your speech.
  • Encouraging voter participation in the speechwriting process empowers them. It ensures their voices are heard, enhancing the authenticity of your speech.
  • Utilizing social media platforms to solicit input and feedback broadens your reach. It allows you to engage with a wider audience, gathering diverse perspectives and ideas.

By actively engaging voters through canvassing and other community outreach , you gain invaluable insights, stories, and anecdotes that can greatly enrich your political speech. In the upcoming sections, we will delve deeper into these techniques, providing you with practical strategies to maximize voter engagement and create lessons that truly resonate with your audience. Get ready to harness the power of direct sourcing and make a meaningful impact with your speech!

Incorporating voter input into your speechwriting process is a powerful way to create speeches that truly resonate with your audience. Here's how you can leverage voter input, with a special emphasis on the significance of canvassing:

  • ‍ Analyzing and categorizing voter stories and concerns: By carefully listening to voters' stories and concerns gathered through canvassing, town hall meetings, and other engagement tactics, you can analyze and categorize them to identify common threads and key issues. ‍ ‍
  • Identifying common themes and patterns: By recognizing recurring themes and patterns in voter input, you gain insights into your constituency's collective concerns and aspirations. This knowledge allows you to address them effectively in your speech. ‍ ‍
  • Integrating voter anecdotes into the speech: Personalizing the message by incorporating specific anecdotes and stories voters share, you personalize your speech, making it relatable and impactful. Highlighting real-life impacts: Sharing how specific policies or decisions affect real people helps create a deeper understanding and empathy among your audience. ‍ ‍
  • Acknowledging and addressing dissenting viewpoints: While incorporating voter input, it's important to acknowledge and address dissenting views. By respectfully engaging with opposing perspectives, you demonstrate inclusivity and a willingness to consider all voices.

By actively involving voters in the speechwriting process, you ensure their concerns and experiences are reflected in your message. This adds authenticity and relatability and strengthens your connection with your audience. In the subsequent sections, we will delve deeper into these strategies, providing you with practical tips to seamlessly integrate voter input into your political speeches. Get ready to create addresses that truly resonate and engage your audience profoundly!

The Ten Minutes Beforehand

The ten minutes beforehand hold significant value in maximizing the impact of your political speech. Here's how you can make the most of this crucial time, offering practical strategies to enhance your performance and connect with your audience:

Center yourself through mindfulness techniques:

  • Take deep breaths to calm your nerves and center your mind.
  • Practice mindfulness or meditation to focus your thoughts and promote a sense of presence.

Review your key talking points:

  • Take a moment to mentally review the main points and messages you want to convey.
  • Ensure that your speech aligns with your objectives and resonates with your audience.

Visualize success:

  • Visualize yourself delivering a powerful and impactful speech with confidence and clarity.
  • Envision a positive response from your audience, creating a sense of belief and determination.

Positive self-talk:

  • Engage in positive self-talk to boost your confidence and banish self-doubt.
  • Remind yourself of your strengths, expertise, and message value.

Establish a connection with your audience:

  • Scan the room and make eye contact with individuals in the audience.
  • This brief interaction establishes an initial connection and helps you establish rapport.

Review technical aspects:

  • Double-check any specialized equipment or visual aids to ensure they are functioning properly.
  • Familiarize yourself with the stage setup and microphone placement for seamless delivery.

Warm up your voice and body:

  • Perform vocal warm-up exercises to ensure clarity and projection in your speech.
  • Engage in gentle stretches or movements to release tension and promote a relaxed body language.

By utilizing these strategies ten minutes beforehand, you can optimize your mindset, refine your delivery, and establish an immediate connection with your audience. Remember that these moments set the stage for a memorable speech, allowing you to effectively convey your message, inspire your audience, and leave a lasting impact.

Engaging voters through direct sourcing, especially through canvassing, holds immense power in creating impactful political speeches. By incorporating voter input, speeches can exude authenticity and relatability, connecting with the concerns and aspirations of the electorate. This approach inspires trust and establishes a strong connection between politicians and the people they aim to represent. Crafting well-articulated speeches that resonate with voters is a transformative way to influence opinions and ignite action. As you refine your speech writing skills, remember the significance of actively engaging voters, listening to their stories, and addressing their concerns. By doing so, you will deliver speeches that make a lasting impact, inspire change, and foster a deeper connection with your audience.

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writing a good campaign speech

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A Guide to Writing School Speeches: Structure, Delivery, & More

Last Updated: September 19, 2023 Fact Checked

  • Brainstorming
  • Writing & Structure

Sample Speeches

This article was written by Lynn Kirkham and by wikiHow staff writer, Finn Kobler . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,077,298 times.

If you’re running for office in school elections, delivering your candidate speech can be one of the most important parts of the whole process. And you can’t deliver a good speech without writing a good speech. Sure, there are templates online that you can just paste in your name into, but a speech written by you, that represents you, holds a much better chance of making an impact on your classmates/voters. In this article, we’ll walk you through expert advice on crafting a speech that’s clear and concise, as well as some public speaking tips to help you resonate with your audience. The true power of your speech will come from how you personalize it, but consider this a comprehensive blueprint to help you get started. This article is based on an interview with our professional public speaker, Lynn Kirkham, founder of Yes You Can Speak. Check out the full interview here.

Things You Should Know

  • Begin your speech by stating who you are, the position you’re running for, and a catchy slogan that reminds the audience what you’re working towards.
  • Use the middle of your speech to explain your goals, if elected, and give a few specific steps on how you plan to achieve those goals.
  • Keep your speech short and sweet; most school election speeches are only about 150-250 words.

Crafting Your Message

Step 1 Brainstorm your main points.

  • For example, you might begin your brainstorming sesh with goals like “outlaw homework” and “allow skateboarding on campus.” Then, as you condense your ideas, you’ll become more realistic with plans like adding healthy food options at lunch, expanding a tutoring program, or working to reduce bullying.

Step 2 Create a slogan.

  • Your slogan can be lighthearted (“The Right Manuel for the Job”) or serious (“Your Voice for Change”).
  • It can be focused on one specific issue (“Save the Spring Formal”) or aimed more broadly (“Let’s Fly Higher Together”). Most importantly, the slogan should make people think of you when they hear or see it, and give them an idea of how you’ll serve their interests.
  • When writing a slogan , avoid negative language. You want to sound confident in yourself, rather than unconfident in your opponents.
  • For example, if you’re trying to come up with a treasurer campaign slogan, you might say “A Vote for Maggie Makes Cents” or “Bank on Hank” rather than “Lyle Can’t Be Trusted With Money” or “Vote Hank, Not Celia.”

Step 3 Write down why you’re qualified for this position.

  • A great way to show your qualifications and personalize your speech (without sounding like you’re blowing your own horn) is to tell a story. Talk about what made you want to run for office.
  • For example, if you’re looking for FFA (Future Farmers of America) speech ideas, you might write “I’ve been working with animals since I was a kid and it taught me so much about life. I want to inspire other young people to do the same.”

Step 4 Find ways to incorporate your personality into your speech.

  • It can help to write down some key traits you possess and build your speech from there. For example, if you write “hardworking,” you could use your speech to talk about the countless hours of effort you plan to put into this job.
  • If you write down “empathetic,” you can talk about how you understand people’s point-of-view and, if you’re elected, you’ll make sure everyone feels listened to.
  • It can be difficult knowing how you come across. If you don’t know what your key traits are, ask your friends how they see you. They’ll be positive yet realistic.

Step 5 Write your speech to be heard, not read.

  • Avoid complicated sentences, jargon, or unnecessary asides. While your skill with language may work well in essays, now is the time to connect with an audience in words they can easily understand.
  • As you draft your speech, read each sentence aloud after writing it. If it sounds awkward, clunky, or overly complex, revise it in simpler terms.

Structuring Your Speech

Step 1 Begin your speech by introducing yourself and your message.

  • Something simple like “Hi. I’m Jane Thomas, and I want to be your class president because I am dedicated to Making Butler High Better Together” is a highly effective way to begin.
  • Try to tweak your introduction to match your personality. You could say “Some people say that Leon Lawson is too wild and not serious enough to be vice-president. Well, I’m Leon Lawson, and I say that I’m Seriously Wild about shaking things up in Key Club.”

Step 2 Identify your goals and the main issue(s) you hope to target in office.

  • For instance, you might say “Bullying is an epidemic at Adams High School. Odds are that you have been bullied, seen someone being bullied, or even been a bully yourself. We can all do better.”
  • Asking the audience can be a helpful tactic to connect over an issue. You might say “Raise your hand if you’ve been grossed out by the condition of our school bathrooms.”
  • When stating the issue, avoid negative comments, or blaming a particular person or group. Instead of “Principal Stevens has done nothing to help with school lunches,” you might say “I hope to work with Principal Stevens to develop a plan so all our students are fed.”

Step 3 Outline how you plan to achieve your goals.

  • Be as precise as you can when explaining how you plan on accomplishing your mission. Instead of “I will unite the student body” (which is vague and unrealistic), you might say “I will create an open forum for students that meets every Friday at lunch so we can all share our ideas as a team.”
  • Use active verbs to describe what you have done/will do. Some examples include: “pursue,” “follow,” “take up,” “initiate,” “present,” “represent,” “create,” “build,” and “lead.”
  • If you’re running for re-election or have held a different office, talk about a few things you have done and a few you will do. Make it clear how they all link together. For example, you might say "As my work as President of Spanish Club shows, I can manage a team of people to achieve common goals. I will use this experience to pursue change in Student Government, too."

Step 4 Try to strike a balance between ethos, pathos, and logos.

  • To improve the ethos of your speech, find ways to connect yourself to the position you’re running for. Market yourself by listing your relevant experience and how you’ve prepared. For example, you might say “I’m secretary of 2 other clubs, so I can easily transition to secretary of Bible Club.”
  • To improve the pathos of your speech, find moments to show off your personality. Are you goofy, fun-loving, sincere? Let that shine through in your language. You might add a joke or use some vivid adjectives.
  • To improve the logos of your speech, make sure your goals are well-connected and realistic. Clearly explain why it’s reasonable for you to achieve each of your plans during your time in office.

Step 5 Keep your speech clear, short, and sweet.

  • Even if you don’t have a short time limit, people rarely complain that speeches are too short. Don’t waste time on unreasonable promises or unnecessary details.

Step 6 Summarize your main points in your conclusion.

  • For example: “We all know that there are too many cliques and factions that divide us as students here at West Branch High. This Friday, please consider voting for me, Ben Davis, for student council. I’ll make it my number one job to bring all West Branch Eagles together so we can Fly High as One.”

Step 7 Leave the audience wanting more.

  • For example, you might say “I have several additional ideas for ways to bring back Tiger pride to our school. I would love to hear your ideas too after class.”

Rehearsing Your Speech

Step 1 Practice your speech as much as possible.

  • If you’re allowed to, practice giving your speech in the location where you’ll actually be presenting it. Get a feel for the room and the podium, so you’ll be that much more comfortable come speech day.

Step 2 Be ready to speak, not read.

  • If you can memorize your speech, great, but you don’t want it to sound like you’re just regurgitating words from a page. Know the speech by heart, so that you can seamlessly adjust to a misstated phrase or an unexpected opportunity to connect with the crowd.

Step 3 Relax and visualize a positive outcome.

  • It can help to meditate before your speech and picture yourself getting a standing ovation (or whatever the best possible scenario is for you).
  • Rely on whatever relaxation techniques work for you to get ready for your performance. If that means employing the old trick of imagining the audience naked, go for it — maybe just watch who you tell about having used it!

Delivering Your Speech

Step 1 Look professional and presentable.

  • Smiling throughout the entirety of your speech is an easy way to appear warm and confident without much effort.
  • If you use hand gestures while you speak, be sure they’re not excessively distracting and keep your use of them limited. Appropriate hand gestures can help you engage your audience.

Step 2 Maintain eye contact and speak at a conversational pace.

  • You don’t necessarily have to make direct eye contact with any specific person. Just make it clear you’re trying to connect with your audience.

Step 3 Try to have fun with your speech.

  • If you make a mistake while giving your speech, don't panic. Laugh it off and move on. This will show that you are flexible and adaptable, and will encourage others to see you as someone who can meet challenges without losing her cool.

writing a good campaign speech

Community Q&A

Community Answer

  • If you're very nervous before presenting the speech, try looking just above the heads of the audience or focus on a person that does not make you nervous, like a friend. Thanks Helpful 1 Not Helpful 0
  • If you don't win, it's okay! Know you gave it your all and tried your hardest. There's tons of other opportunities to showing great leadership. Thanks Helpful 1 Not Helpful 0

writing a good campaign speech

You Might Also Like

Write a High School President Speech

  • ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
  • ↑ https://passport.vec.vic.gov.au/students/vote
  • ↑ https://library.centre.edu/POL120Fall2019
  • ↑ https://www.apa.org/monitor/2017/02/tips-speaking
  • ↑ https://finley-h.schools.nsw.gov.au/content/dam/doe/sws/schools/f/finley-h/localcontent/how_to_write_a_speech.pdf
  • ↑ https://www.comm.pitt.edu/structuring-speech
  • ↑ https://writing.wisc.edu/handbook/process/reverseoutlines/
  • ↑ https://www.lsu.edu/hss/english/files/university_writing_files/item35402.pdf
  • ↑ https://pll.harvard.edu/course/rhetoric-art-persuasive-writing-and-public-speaking
  • ↑ https://writingcenter.unc.edu/tips-and-tools/conclusions/
  • ↑ https://hbr.org/2013/10/the-power-of-restraint-always-leave-them-wanting-more

About This Article

Lynn Kirkham

If you need to write a speech for school elections, think about what you would like to accomplish while you’re in office, then narrow that down to 1 or 2 goals. Next, come up with a catchy election slogan. Open your speech by introducing yourself and your message, giving a few details about why you’re the right person for the position. Include your slogan early in the speech, then identify your main goal and outline your clear, realistic plan for accomplishing those goals. End with a strong statement that tells the other students why they should vote for you. Keep reading for tips from our reviewer on delivering your election speech! Did this summary help you? Yes No

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Student Council Speeches

By:  Susan Dugdale  

How to write a winning speech: a template, guidelines, plus example speeches

Student Council Speeches mark the end of an election campaign.

Will yours be successful?

The final answer is in the hands of your fellow students. It's entirely their decision.

However, up until they mark their voting papers 'yes' or 'no' you have the potential to make their choice of candidate for the upcoming year 'you'.

How to write a great student council speech 

Use the quick links below to find what you need to write a great student council speech, whether it's the President, Vice-President, Secretary or Treasurer role you're after.

Image - colored hands waving in affirmation. The word "YES" superimposed over image.

  • the primary purpose of your speech
  • a template that includes all the necessary elements of a good Student Council speech
  • points to consider carefully before you write
  • an example Student Council President speech
  • an example Student Council Vice President speech
  • an example Student Council Secretary speech
  • an example Student Council Treasurer speech
  • a printable speech planner and outline to download
  • vital tips for rehearsal . These make the difference between looking and sounding polished and bumbling.
  • a link to a collection of videoed student council speeches
  • how to manage anxiety about speaking in front of others

Understanding your speech purpose

Understanding the nature or purpose of your speech could make all the difference between winning and losing.

Student Council speeches are persuasive speeches . Their ultimate goal is to get you the YES vote.

To help you achieve that use the template, (framework or pattern), below to cover all the essential elements you need to pull together.

In addition, it will structure your speech logically, and effectively, from its opening through to its close.

(I've turned the template into a printable enabling you to plan and outline your speech efficiently and easily. You can download it from the link further down the page.)

Return to Top

Student Council speeches template

Round button - colored hands waving in affirmation - YES.

  • Greeting - Attention Getter - The Hook You'll need an opening statement or rhetorical  question to sit your audience up with open ears and minds. For more see: How to write a speech introduction: 12 of the best ways to start.  
  • Who you are - your name, your place or grade in the school, and maybe, your hobbies or interests, and the clubs or teams you're a member of. For example, Amnesty International, the speech and debate club, cross-country and basketball. And if you've used a campaign slogan work it in. It'll jog people's memories. 'Ah, yes, that person!', they'll think. Being known and familiar gives you a head start.
  • What you want - the role you are campaigning for: President, Vice President,  Treasurer, Secretary, Historian...
  • What you are going to do for the audience - benefits to them in exchange for their vote. (Brief summary -you will expand this in the body of your speech.)
  • Credibility - your qualification or expertise establishing your fitness for the role you want. (Brief summary - you will expand this in the body of your speech.)
  • Transition leading to...
  • Your Main Idea 1 - For example: your goal for the role, what you want to achieve, how you plan to do it, the benefits to your audience - what painful problem(s) will you solve for them, your fitness for the job, transition to...
  • Main Idea 2 - Supporting ideas - details and examples - transition to...
  • Main Idea 3 - Supporting ideas - details and examples - transition to...

NB. Only include a second and third idea if you have time to expand on them. If not, move through to the conclusion.

  • Summary of main points
  • Re-statement of what you want - to be elected to the role you're running for
  • Re-statement of the benefits to the audience
  • Closer, clincher, call for action

Points to consider BEFORE you write your speech

Image: various colored hands waving. Text: - vote me.

You'll make a better job of completing the printable student council speech template if you  take the time to go through the points below.

And then, read the student council speech examples, before you start to write.

Research the role

Think about your audience, what tone or choice of vocabulary is best suited to them.

Avoid trying to impress with either 'big' words or use of slang. Both are traps! Be yourself. Authentic. Real.

Keep your language conversational rather than overly formal and use smaller rather than large sentences.

Try using active rather than passive words. These convey enthusiasm. For examples, see this page on using action verbs . You'll discover how to go from boring bla bla bland to dynamic excitement.

What 'hook' will you use to get them to listen? Humor? Humor is good if it is relevant and inclusive rather than exclusive. (No 'in' jokes!).

Your goal in the role you want

Avoid setting up expectations that you will deliver beyond your capability. :-)

It might be very tempting, but can you really reduce school hours, increase academic standards, introduce a range of exciting new extracurricular activities, as well as have a 'green day' and a movie night every month? Please keep it real!

Your credibility or qualifications

Now is not the time either to be shy or arrogantly big-headed! Let the audience know how right you are for the role you want.

Set yourself apart from other candidates by sharing compelling personal stories or anecdotes that both support your pitch, and show you understand the key issues that matter to your fellow students.

Your school's requirements

If your speech does not meet pre- established criteria in any way you may find it is returned to you edited. It's safer to find out what those criteria are BEFORE writing to avoid having to re-write or worse, being disqualified entirely.

Mockery and personal insults are not clever. They boomerang back on you, letting your audience know you're not to be trusted and neither are you ready for leadership.

Readily acknowledging the skill and expertise of your fellow candidates sincerely in a way that doesn't demean yourself, or them, shows an open mind and maturity.

Aim to have your speech ready BEFORE the deadline.

Give yourself time to prepare thoroughly, including time to review of your opponents' campaigns. That can be very useful for seeing their strengths as well as their weaknesses, which you can then respond to in your own material.

Student Council President speech example 

Here's a sample student council speech. I've written it from the perspective of someone running for President.

As you read it, imagine it said aloud. That will help you get the rhythm and flow of language. The speech is between 3 - 4 minutes long, depending on how quickly you speak.

Vote Sophia Clarke for Student Council President

Image: multi-colored hands waving. Text: YES! Sophia Clarke for President Student Council.

"I’ve got a question for you. I’m not asking you to shout your answer out, or raise your hand. All I’m asking is that you give it room in your mind. Let it sit for a bit, and have a think about it.

My question is – do you believe like I do, that all of us deserve the opportunity to make the best of ourselves? Not second best, 3 rd , or even, highly commended. The BEST.

I’m Sophia Clarke. I’m in the 12 th  grade, and I’m running for president. My vision is that each student is enabled to develop the skills and confidence to become the bigger, better version of themselves. The best they can be.  Regardless of who they are, and what they need to achieve that.

It’s an audacious goal. Some would say an idealistic, rather than a realistic, one.

However I say it’s awesome. And that you’re intelligent people who realize that reaching any goal starts with taking the first step.

So let me remind you why choosing me, Sophia Clarke, for president, is also choosing a better chance for yourself, and everyone else to grow.

I know you, and I know your needs well. I’ve served on your behalf in multiple roles through my years here; secretary, auditor, public relations officer, and have successfully taken on multiple issues. You’ll know some of those through directly benefiting from them.

It was me who was behind the push to get a regular anti-bullying program running throughout the school. That was two years ago, and now the  Teens Against Bullying  message underpins what we expect and strive for in our every day dealings with each other.

We know incidents of bullying are far fewer as a result. As our orange tee shirts say we ‘choose kindness, acceptance and inclusion’ for each other, and our selves.

Who has been involved in our mentoring-homework program? Either as a buddy-tutor or as a student getting a helping hand? And who, like me, is passionate about making sure that everybody gets a fair go?

In the past year, under my watch that program has escalated. We have over 50% more tutors across more subject areas and more students taking up the offer of help. That is a fabulous outcome for everybody. Truly win-win.

A tick in the box alongside my name is a tick for the continued growth of those programs. Their value is proven. They allow each of us to grow and experience the strength and confidence that comes from knowing that we can make a positive difference in other people’s lives as well as our own.

When you vote me for President you get my capacity to organize, to liaise, to listen and to speak, working for the benefit of everybody.

A 'yes' for me is a 'yes' for appreciating and celebrating diversity.

A 'yes' for me, Sophia Clarke for President, is 'yes' to a better you.

And together that is a 'yes' to a better life, and a better school, for all of us."

Student Council Vice President speech example

Like the speech above, this one runs to approximately 4 minutes when said aloud. Try it and see.

Image: poster for student council election. Text: YES! Jason Hull for Vice President, Student Council

Nod your head if you've heard of the phrase '2nd fiddle' or '2IC'.

What about 'sidekick'?

Not booting a ball in from a sideline but a trusty partner to whoever it is who has the leading role. Like Robin is for Batman.

Or like, {name of your country's Vice President or Prime Minister} is for {name of country's President or Prime Minister} or {name of your school's Vice Principal} is for {name of your school's Principal}!

Well, that's what I aspire to - to become the trusty, tried and true sidekick to the President on our student council.

My name is Jason Hull. I'm in Grade 12 and proudly standing in front of you today as a candidate for the role of Vice President. Yes, I am asking you to give me something of immense value - your vote.

I know what the issues, here at {name of school} are. As part of my campaign, I've interviewed you, and listened. I promise your ideas will be acted on.

Afterall I've trained for this role, put in the time. You know, I know how to get things done.

Last year I served as Secretary and the year before that I was a representative for the committee - proof that I'm committed to bettering our school environment not just for you, but for everybody!

With your support, I'll be your go-to guy when you want to make sure that your opinions and feedback reach the decision-makers.

One of my main goals as your Vice President is to champion your initiatives: amongst others, that's the library extensions you told me about, the desire for healthier food choices in our cafeteria, and the urgent need to increase and diversify the workforce and out-reach opportunities that so many of you mentioned.

Whether you're passionate about improving our school facilities, or enhancing our community involvement, I'll be there to guide and help you. 

In the role of Vice President, I will work alongside the President fulfilling my duties to the best of my ability. 

Together, we'll make sure that your concerns, and hopes are not just heard but actively pursued. Not 'I' will make sure, but 'we'.

There is no 'I' in we, and that too, is a prerequisite of the Vice President's position: the capacity to put aside ego and to work productively for the good of all.

Because together, we, the Vice President, the President and the other council members, are stronger and can achieve more.

The Vice President role may be a support act but it's a vital one.  To succeed in it, collaboration is key. I promise to work hand in hand not only with the President but also with the entire student council team, our teachers, and our administration on your behalf.

Unity is strength. More than ever, we need to nurture understanding, kindness and respect for each other. Regardless of your grade, interests, or background, I want every one of you to feel valued and heard.

That's a goal many would say is impossible.

However, I say, we need to be the difference we want to see in the world. And to borrow those famous words of Helen Keller's: "Alone we can do so little. Together we can so much."

It would be an honor to be your voice, your eyes and your ears as Vice President.

So, I ask you, will you trust me to have your best interests at heart? Will you enable me to work on your behalf?

And are you willing to give me, Jason Hull, your vote for best sidekick, aka. Vice President?

I'll take those smiles, as a 'Yes'.

Example Student Council speeches for Secretary and Treasurer

Click the link to read an:

  • example Student Council speech for the role of Secretary . Plus, an overview of the Secretary's main tasks and responsibilities.
  • example Student Council speech for the role of Treasurer . Plus, an overview of the Secretary's main tasks and responsibilities.

(This page was getting far too long to include them both here. ☺)

Get the printable student council speech outline

Click on the image below to open a downloadable printable student council speech planner and outline pdf. (Please note it will open in a new window.)

Image: a row of multicolored hands waving. Text: Click to download a printable student council speech outline.

Your completed outline will provide both the structure and the content you need to efficiently write your speech.  

After you've finished writing your speech

Now that you've finished writing, you're ready to begin work on your delivery: how you present the speech to your audience.

The first step in that process is making sure your speech fits comfortably into whatever time you've been allocated.

After that comes rehearsal. The information you need for both steps is below.

Timing and word count

Student Council Speeches are generally brief: around 1-4 minutes long which isn't a lot of time! That's between approximately 150 - 600 words at an average speaking rate of 150 words per minute.

To be safe say your speech out loud as if you were delivering it for real and time it. In some schools going overtime can result in being disqualified.

Going faster to fit everything in

Please do not be tempted to say it faster to get everything you planned said. As a strategy it doesn't work. You'll end up gabbling: speaking far too quickly and people won't be able to understand what you're saying.

Cutting out extra material

If you have got too much material for the time limit, cut it. Choose the least important ideas to let go of first. Then move on to rephrasing to reduce the number of words used to express a point.

When you think it's done, repeat the test. Say it out loud as if you were actually giving it, and time it.

If you're now within the allotted time, you are ready for rehearsal.

For more about word count see: how many words per minute in a speech

How to rehearse your speech

Round button -multi-colored hands waving in affirmation - the word "rehearse" across image.

Please, please  rehearse your speech ! Do not be tempted to wing it. The more you rehearse the easier it will be to deliver it well.

Remember it is only 1 to 4 minutes long! In that time your goal is to have your audience ready to vote for you.

You can help them make that decision by being confident and prepared. You will show that through:

  • your speaking style  - natural, sincere, fluent, understandable (clear and able to be heard without straining)
  • your body language  - relaxed, open gestures, good eye contact and smiling
  • your personal grooming or presentation  because how you look 'speaks' too. Make sure that your clothing and general grooming supports your speech because, like it or not, you will be judged on both!

Go to: how to rehearse a speech properly .

Image: cross legged girl with large pair of wings, levitating. Text: How to rehearse a speech properly and do so much more than wing it.

 Videoed Student Council speech examples  

How do other people handle a Student Council speech? What's their content and delivery like?

Are they funny? Formal? Too hurried? Confident? Familiar with the audience?

It can help to look at what others have done. Even if it's only to decide their way will not be your way!

Image: Malvern Preparatory School, Malvern, PA. USA, candidates for Student Council 2018

Click the link to access a collection ten videoed student council campaign speeches from the 2018 student council executive board candidates for Malvern Preparatory School, Malvern, Pennsylvania, USA. 

At the foot of the article you'll find links to the videos of the school's 2015, 2016 and 2017 student council campaign speeches.

A word of warning

Ps. panic not.

Round button - Image -multi-colored hands waving in affirmation with the word "Help" superimposed on top.

If you find yourself getting anxious over the thought of delivering your speech, please check this page for help.

  • How to deal with acute public speaking anxiety: 14 ways that will help

Yellow banner. Text: You're most welcome to use this content in your online learning program. Please make it a do follow link.

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

Susan Dugdale - write-out-loud.com - Contact

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writing a good campaign speech

Written Samples

10 student council speech samples.

Running for a position on the Student Council is a commendable endeavor that requires courage, planning, and a clear vision. Student Council serves as the voice of the student body, advocating for changes, planning events, and representing student interests.

A strong, compelling speech can significantly impact your campaign, resonating with peers and motivating them to vote for you. This article provides 10 distinct student council speech samples tailored for various roles and personalities.

Student Council Speech Samples

Whether you’re running for president, vice president, treasurer, secretary, or a specific committee, these speeches are designed to inspire and guide you in crafting your unique message.

Speech 1: The Visionary Leader

“building a brighter future together”.

Fellow students, today marks a significant moment in our journey together. I stand before you, not as an individual, but as a representative of the collective dreams and aspirations we all share for our school. As a candidate for your Student Council President, I am committed to making those dreams a reality.

Our school is more than just a building; it’s a vibrant community where each of us has the opportunity to grow, learn, and succeed. However, like any community, we face our share of challenges. Whether it’s improving school lunches, increasing club funding, or ensuring that every student’s voice is heard, there is always work to be done.

My vision is to create a more inclusive, supportive, and dynamic school environment. This means establishing open forums where every student can voice their concerns, working closely with administration to implement sustainable changes, and building a culture of mutual respect and collaboration.

I bring to this position my experience as class representative, my passion for student involvement, and my unwavering commitment to our school’s welfare. Together, we can build a brighter future for all students. Let’s make it happen!

Speech 2: The Approachable Vice President

“uniting for a stronger community”.

Hello, fellow students! I am thrilled to stand before you as a candidate for Vice President of the Student Council. My goal is clear: to work alongside the president in creating a united, empowered student body ready to tackle the challenges and embrace the opportunities that come our way.

As Vice President, I will focus on enhancing communication between the council and you, the students. I plan to set up a suggestions box, hold regular meet-ups, and ensure your ideas and concerns don’t just stay heard but acted upon. I understand the importance of teamwork, and I promise to be an accessible, friendly face you can always turn to.

My dedication to our school community stems from my own experiences as an active member of several clubs and organizations. These experiences have taught me the value of listening, the importance of action, and the transformative power of community spirit. Let’s work together to make our school not just a place of learning, but a home of lasting memories and achievements!

Speech 3: The Meticulous Treasurer

“investing in our future”.

Good day, students! As a candidate for the position of Treasurer, I want to talk about an essential aspect of our student council: fiscal responsibility. The role of Treasurer is more than just handling funds; it’s about ensuring that every dollar you entrust to the council is spent wisely and benefits as many students as possible.

I come to you with a strong background in mathematics and a keen eye for detail, qualities that are crucial for managing our budget effectively. I plan to introduce transparent budget reports, seek your input on spending priorities, and negotiate for better deals on our events and supplies.

Investing in our future means more than just saving money; it means funding initiatives that build our skills, enhance our school spirit, and create lasting memories. With your trust, I promise to be a responsible steward of our resources, always seeking ways to improve our collective experience while maintaining fiscal prudence.

Speech 4: The Organized Secretary

“keeping us connected”.

Hello, everyone! As your prospective Student Council Secretary, I understand the significance of organization and clear communication in making our council effective. My mission is to keep us connected and informed, ensuring that every meeting, every event, and every decision is recorded and communicated to you promptly and clearly.

My approach involves not just meticulous note-taking and organizing but also harnessing technology to streamline our communication. This means regular updates through our school’s website and social media, creating a digital archive of minutes and decisions, and ensuring you’re always in the loop.

By keeping our council’s work transparent and accessible, I aim to build trust and encourage greater participation from all of you. Let’s work together to create a well-informed student body capable of making a difference!

Speech 5: The Dedicated Committee Member

“every voice matters”.

Hi, everyone! Running for a specific committee might seem like a small role, but it’s roles like these that make our student council function effectively. As a candidate for the [Insert Committee Name] committee, I am passionate about [Insert Committee Focus, e.g., environmental issues, school spirit, academic improvement].

My commitment is to bring fresh ideas, boundless energy, and a listening ear to this position. I want to ensure that every student who shares a passion for [Committee Focus] has a platform to express their ideas and see them come to life. Whether it’s organizing events, leading campaigns, or working on improvements, I am ready to dedicate my time and effort to make a real impact.

Your vote means not just support for me but an investment in the area we’re passionate about. Let’s join hands and make [Insert School Name] a beacon of [Committee Focus] excellence!

Speech 6: The Inspirational President

“leading with heart and vision”.

Dear students, as I stand before you, aspiring to be your next Student Council President, I am filled with a sense of purpose and determination. This school is not just an institution but a vibrant community where each of us has the potential to thrive and contribute. As your president, I aim to lead not just with decisions, but with vision, empathy, and unwavering dedication.

My vision for us is a school where every student feels valued and empowered. A place where we tackle challenges head-on, celebrate our diversity, and work collectively towards innovative solutions. I plan to initiate regular student-led forums, champion inclusive policies, and ensure that our activities and decisions reflect the rich tapestry of our student body.

My commitment to you is rooted in a deep belief in teamwork, respect, and perseverance. I have learned through various leadership roles that the key to effective leadership is listening, adapting, and inspiring. Together, we can elevate our school to new heights, create a nurturing environment, and build a legacy of positivity and progress.

Speech 7: The Dynamic Vice President

“collaboration and action”.

Greetings, fellow students! As candidates for Vice President of the Student Council, I am excited about the prospect of working closely with the president to amplify your voices and bring your ideas to fruition. I understand that this role is pivotal in facilitating smooth operations and fostering a spirit of unity and collaboration among us.

My focus will be on bridging the gap between students and the council, ensuring that we are not just a body making decisions but a dynamic team working in sync with the student community. I plan to introduce innovative collaboration tools and platforms where every suggestion is considered, and every voice is heard.

With my experience in organizing school events and managing teams, I bring a set of skills that are crucial for the effective execution of our shared goals. I promise to be proactive, resourceful, and most importantly, accessible to each one of you. Let’s work together to make our school a hub of vibrant student activity and shared success.

Speech 8: The Strategic Treasurer

“fiscal responsibility, our collective commitment”.

Hello to all! As your candidate for Treasurer, I am aware of the significant responsibility that comes with managing our student council’s finances. It’s not just about keeping books; it’s about strategic planning, transparency, and making every penny count towards improving our school life.

I bring to this position my experience with budgeting and finance, coupled with a deep commitment to serve each one of you. My plan includes introducing a participatory budgeting process where you get to have a say in our financial priorities, regular financial updates to keep everyone informed, and innovative fundraising ideas to boost our resources.

Investing in our collective future means making smart, ethical, and impactful financial decisions. With a keen eye on our goals and a strict adherence to transparency, I will ensure that our council’s financial health is robust and that our resources are aligned with our shared vision.

Speech 9: The Efficient Secretary

“the backbone of our council”.

Dear students, as a hopeful Secretary for our Student Council, I recognize the immense responsibility of being the link between you and the council’s activities. This role is more than just taking minutes; it’s about ensuring that every decision, every event, and every initiative is documented, communicated, and archived effectively.

My vision is to make our council’s workings as transparent and accessible as possible. This means not only meticulous record-keeping but also innovative communication strategies to keep everyone informed and engaged. I plan to utilize digital platforms to disseminate information, organize feedback sessions, and ensure that our council is always accountable to you.

With a commitment to organization and a passion for communication, I am ready to be the reliable backbone of our council, ensuring that as we move forward, every step is recorded, every voice is heard, and every achievement is shared.

Speech 10: The Passionate Committee Leader

“spearheading change, one initiative at a time”.

Greetings, peers! As a candidate for the [Insert Committee Name, e.g., Environmental Committee] leader, I am here not just to lead a committee but to ignite a movement. Whether it’s enhancing our school’s green initiatives, boosting academic resources, or strengthening our sports programs, each committee plays a crucial role in our student council’s mission.

I am passionate about [Committee Focus] and have spent my time at school actively involved in related projects and initiatives. As a leader, I plan to bring this passion to the forefront, driving innovative programs, rallying student support, and ensuring that our activities have a lasting impact.

Your support means empowering a dedicated leader focused on making tangible changes in our school. Together, we can champion causes close to our hearts, bring about meaningful change, and leave a legacy that future students will be proud of.

In crafting your speech, remember the importance of authenticity, clarity, and enthusiasm. Your fellow students are looking for leaders who not only promise but also inspire and enact real change. Use these samples as inspiration, but ensure your personal story and vision shine through. Good luck!

writing a good campaign speech

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The White House 1600 Pennsylvania Ave NW Washington, DC 20500

Remarks by President   Biden at a Campaign Reception | Greenwich,   CT

Private Residence Greenwich, Connecticut

7:38 P.M. EDT

THE PRESIDENT:  Richard, thank you.  Richard —

Please, have a seat. 

Thank you, Richard.  I — I don’t want to take more of your time, but I’m going to tell a little story about elevators myself.  (Laughter.)  You know, I got elected when I was 29 years old to the Senate.  I come from a very modest background, as Chris can tell you.  Three-bedroom, split-level house.  Four kids, a grandpop living with us.  And we weren’t poor, but we weren’t — we weren’t wealthy, either.

And I got elected in ‘72 when Nixon received 60 percent of the vote in my state.  I won by 3,100 votes.  And I’m the first Catholic and the first Democrat in a long time to get elected to the Senate in that state. 

And so, I went down to Washington, and right after the — I got elected, there was an unfortunate accident in my family while I was — wasn’t old enough to be sworn in, as the gov knows.  I had to wait 17 days to be eligible.  And I was hiring staff.  Teddy Kennedy let me use his office to hire staff, and I got a phone call from my local fire department saying my wife and daughter had just been killed in an automobile accident and my two sons were very badly injured.  We weren’t sure they were going to make it. 

And so, I didn’t want to go.  And as Chris can tell you well, as one of my best friends in the Senate — best friends, period — that a number of the senior senators came to me and say, “Look, just stay for six months.”  (Laughs.)  If they only knew.  (Laughter.)  “Ju- — just stay for six months.”  And they saved my sanity.

But I got appointed to two very important committees that everybody wanted to get on.  The three most sought-after committees in the Congress in the Senate were the Appropriations Committee, where the money is; and Foreign Relationship, where — Foreign Relations, where the international — all the international issues are; and Judiciary, which was a very contentious time during the Civil Rights Movement. 

And so, I showed — Henry Kissinger was going to testify on whether or not we were going to stay in Iraq.  Remember — you know, none of you women are old enough; some of the men may be — (laughter) — that whether or not we’re going to stay in Sector 3 in Vietnam or we’re going to leave and end the war. 

To make a long story not quite so long, so I showed up and I had all my questions prepared, Chris.  And I sat in the — you know, that Foreign Relations Committee room with the horseshoe there — seating — at the very end, the most junior guy.  And I’m sitting there wondering where everybody is.  And what happens is a young secretary goes, “Can I help you, Senator?”  I said, “Yes, I’m here for the Kissinger hearing.”  She said, “Oh, that — that’s over in S101.” 

I went, “Where in the hell is that?”  I had never been there.  It was over in the Capitol.  She told me it was on the first floor of the Capitol.  So, I went, literally jogging — rushed, sprinting across the Mall, and it was a warm day.  I was perspiring like hell.  I’m running, fa- — looking at the little plaques on the door.  I find 101, and it’s a louvered door that opens outward. 

So, I grab the door and pull.  I — my hand was perspiring by then.  And all of a sudden, a cop grabs me and spins me around and throws me against a wall.  (Laughter.)  I swear to God. 

He says, “Where in the hell do you think you’re going, kid?”  I said, “I’m embarrassed.  I’m a — I’m a — I’m a U.S. senator.”  He said, “Oh, geez.  Okay, go ahead.”  (Laughter.)

And as Chris will remin- — and the others that have been in that room will tell you, it’s a beautiful frescoed ceiling in that — that meeting room with a great big — it’s like a miniature Cabinet room.  And so, there’s double doors — French doors that open inward. 

And my hand was perspiring, and I pushed the door open, and it slipped out of my hand and smashed against the filing cabinets.  And all of a sudden, I find myself in the back of Henry Kissinger.  (Laughter.)  Literally.  And so, I sat down, making myself the third-ranking member of the Senate Foreign Relations Committee.  It went bad to worse.

Got to the very end of the process and Senator Mansfield was then chairing because Senator Fulbright had to go to the floor.  And he said, “Any more questions?”  And I said, “Yes, I do.”  And they kind of looked at me like, “Oh, God.”

So, I said, “Mr. Secretary…”  And all — he put his hands up and he said, “Mr. Chairman, I thought we agreed: No staff in the committee room.”  (Laughter.)

I said, “Thank you, Secretary Dulles.”  And things got better from there.  (Laughter.)

But so — I’m accustomed not being able to get on elevators.  But I wish — I’ve been the youngest for too long, now I’m the damn oldest.  I like being young.  (Laughter.)

Look, thank you, Lisa, for being here and allowing me to be in your home and for hosting us tonight.

Look, thanks to everyone here and especially to my buddy Chris.  That’s not hyperbole.  He’s always been there — the good and the bad in my life — always there to help me.

And Ned — Ned was the first governor in the United States to endorse me in 2020, stepped up for me.  (Applause.)  We Irish don’t forget, Ned.  (Laughter.)

And, Susan, your lieutenant governor, thanks for your leadership.  And thanks for the members of Congress.

You know, Richard Blumenthal is a real class guy.  He and my son — my son was Attorney General, and Richard took care of my son, who passed away — my son Beau.  He looked out for him and was — and never — and my son always talked about you, for real — for real — because of the way you treated him.

And Chris Murphy, who — and Jim Himes are two — Chris, the senator, and Jim, state rep — two of the most polished and most informed members of the United States Congress.  Thank God they’re there.  They’re great partners in all the progress we made in the last four years.

And thanks to all of you — (applause) — for your support.

Look, folks, this campaign has entered uncharted territory.  Last week, for the first time in American history, a former President is convicted — a convicted felon.  He’s now seeking the office of the presidency.

AUDIENCE MEMBER:  Booo —

THE PRESIDENT:  But as — but as disturbing as that is, more demanding, more damaging is the all-out assault Donald Trump is making on the American system of justice.  An all-out assault is being supported by the Republican Party — the MAGA Party. 

And, by the way, it’s surprised me — I don’t know about Chris and Murph and the rest — but it’s surprised me some of the people we know who are much better men and women than they have — appear to be are all falling in line — I’m not quite sure why — on the Republican side.

An all-out assault that is completely without any basis.  What happened in New York was profound as it was simple.  The American people — a principle that no one is above the law — it was reaffirmed.  It was that basic.

But now Donald Trump wants you to believe it’s all rigged.  But nothing could be further from the truth.  The facts are Donald Trump was given every opportunity to defend himself.  It was a state case, even though he said Biden set this up, and not a federal case.  And it was heard by a jury of 12 citizens — American citizens, just like the millions of Americans that serve on juries all over the country.

This jury was chosen the same way every other jury was chosen, and it was a process that Donald Trump’s own attorney was part of. 

The jury heard five weeks of evidence.  And after careful deliberations, the jury reached a unanimous verdict on 34 counts of felony.  Now he will be given an opportunity to appeal, like every citizen has a right to do.

That’s how the American system works.  That’s how justice works in American.  And it’s reckless and dangerous and downright irresponsible for anyone to say that it’s rigged just because they don’t like the verdict.

Our justice system has endured for 250 years in this country.  It’s been the cornerstone of American democracy.  And that’s not hyperbole; it’s a fact.  The justice system should be respected.  We should never allow anyone to tear it down.

So, I want to thank — I want you to think about what Trump is doing.  He’s attacking both the judiciary and the election system as rigged.  Nothing could be more dangerous for the country, more dangerous for the American democracy.

Folks, here’s what is becoming clearer and clearer every day.  The threat Trump poses would be greater in a second term than it was in his first.  This isn’t the same Trump that got elected in 2016.  He’s worse.  Something snapped in this guy, for real, when he lost in 2020.  He can’t accept loss.  He can’t accept the fact that he lost.  It’s literally driving him crazy.

That’s why the 6th — January 6th happened.  Trump tried to challenge the election results on every legisla- — every legal avenue.  Over 60 cases — 60 court cases unanimously rejected his outrageous claims.  Trump failed in the courts, and he unleashed an insurrection. 

Now he’s running again.  He’s not only obsessed with losing in 2020, he’s clearly been — and I mean this sincerely — a little unhinged. 

Just listen to his rantings.  He says he wants to be, in his words, a dictator for one day.

He said he wants, in his words, to “terminate” the Constitution when necessary. 

He asked the — if he thought violence would occur if he lost.  He said, “It depends.”

He calls convicted is- — insurrectionists who are in prison now “patriots.”  And if re-elected, he wants to pardon “every one” of them.  His words.  “Every one.”

Trump says if he loses again in November — these are his words — there will be a “bloodbath” in America.  If he loses, there will be a “bloodbath.”  My God.  What kind of man is this?  The things he’s saying.

In fact, just this weekend, he said MAGA supporters would reach a “breaking point.”  Throughout his campaign, Trump has made it clear that running is the exact — is his way to exact revenge.  That’s what he talks about.  Now, after his criminal convictions, it’s clear he’s worried about pre- — preserving his freedoms. 

But while Trump is worried about preserving his freedom, he’s got no problem taking away your freedoms.  Trump brags about how he’s the reason why Roe v. Wade was overturned.  The first time in our history, because of Donald Trump, a fundamental constitutional guarantee was taken away from the American people, from women in America. 

Well, guess what?  Kamala and I and a Democratic Congress are the reason why Roe v. Wade is going to be reinstated once again (inaudible).  (Applause.)

If you’re my age, you may recall, even though it wasn’t so prevalent in my time, duck-and-cover drills in grade school.  Well, more children in America are killed by guns than anything else and they have duck-and-cover drills in public schools and (inaudible) schools across the county.  It’s — it’s ironic.

Trump has got no problem taking away the freedom of children who just want to go to school safely without fear and violence.  He told the NRA, the National Ri- — Rifle Association, at their national convention not long ago, he was proud — in his words that “I did nothing — did nothing on guns when I was president.”  He’s doing nothing.  He made the situation worse. 

He’s going to undo everything we’ve done on guns since we’ve been elected, including the most significant gun safety law in 30 years — just ask Senator Chris Murphy, who was the — instrumental in writing and getting that passed.  (Applause.)  

But that’s not all.  We pay more for prescription drugs than any other advanced nation in the world.  With the help of congressional members here in this room, we finally beat Big Pharma by giving Medicare the power to negotiate lower prescription drug prices, like the Veterans Administration is able to negotiate prices for drugs for veterans. 

Now seniors with diabetes will only have to pay $35 a month because of what I wrote instead of $400 a month.  And starting next year, seniors will have to have a cap of $2,000 on all the drugs they consume, and that includes expensive cancer drugs that cost $10-, $12-, $14,000 a year. 

It not only saves people’s lives and money, it saves the American taxpayer — what we’ve done so far — $160 billion so far — (applause) — because Medicare does not have to pay prices.  Medicare no longer has to pay those exorbitant prices. 

In the second term, we’re going to make sure insulin is 35 bucks a month and the drug costs are $2,000 a year maximum for every single American, not just seniors.  (Applause.)  But Trump wants to undo that law as well and give back Big Pharma to rip off American people, charge you whatever they want for the medications you badly need.  It’s outrageous and it’s absolutely — absolutely outrageous. 

And, of course, he still wants to get rid of the Affordable Care Act — it used to be called Obamacare — that protects millions of Americans from being denied coverage because they have preexisting conditions.  They could not afford health insurance at all.  It’s a historic law.  It’s saving lives.  And Trump wants to get rid of the Affordable Care Act.  But I’m not only protecting it, I’m expanding it. 

Trump got elected in 2016.  He told everyone he didn’t need anyone’s money was — he was so wealthy and so well situated.  He not only lied then; he’s lying now.  He’s desperate.  He’s out selling Bibles and golden sneakers.  (Laughter.)  Think of that.  I mean, God — anyway.  (Laughter.) 

What’s more troubling: He’s selling his presidency to the highest bidder down in Mar-a-Lago.  He just told Big Oil executives that if they give him 1 dollar — 1 million — billion dollars in campaign contributions, he would be their — he would have, in their words, “a deal” because of tax and regulations he would help them avoid.  And then he said when it ended, “I’m going to drill, drill, drill, drill.”  This guy thinks there’s no such thing as global warming.

Folks, when Kamala and I came to office, the pandemic was raging, the economy was reeling.  And what did Trump do?  He denied — even though he gave an interview acknowledging he knew it — the deadly nature of COVID.  He told us to inject bleach in his skin.  Well, guess what?  I think he must have injected it in his brain because — (laughter). 

Over 1 million people would go on to die.  How many of them didn’t need to die if we just acted sooner?  But we’ve come a long way since then.  Because of what we did, COVID no longer controls our lives. 

We had increased the nat- — and we’ve incre- — he increased the national debt when he was in there for four years by $18 trillion.  And this guy talks about managing the budget?

He’s also the only president other than Herbert Hoover to lose more jobs by the time he left office than when he entered office. 

On our watch, we’ve created a record 15 million new jobs.  Unemployment has been under 4 percent for over two years with historic lows in Black and Hispanic unemployment.  The fastest small-business creation in three decades because of our actions.  Record economic growth and wages continue to rise.  The most significant investment in climate ever in the history of the world.  A record investment in rebuilding America — our roads, bridges, ports, airports, clean water systems, affordable high-speed Internet. 

Remember it was going to be — next month was going to be “Infra- — In- — Infrastructure Month”?  Well, guess what?  We have infra- — you’re going to have infrastructure for 10 years what we’ve done so far — helping grow the economy by creating first-rate jobs. 

And, look, I know we have more to do.  Too many folks are still — for — things are tough for them.  Inflation has dropped from 9 percent to 3 percent.  And we’re going to keep working to bring it down further.  Just last week, former Secretary of Treasury Larry Summers wrote, and I quote, “If you’re worried about inflation, Trump is just going to make it a hell of a lot worse.”  And he will. 

Everything Trump is proposing — and he’s laid out what he would do: new tax cuts for the super wealthy and the biggest corporations that will explode the federal deficit; giving — gi- — giving back the power to change those — charge those hidden fees called “junk fees” on everything from credit card bills — or overcharge to hotel; a huge new consumer tax in the form of a giant 10 percent tax on every product shipped into America.  Almost every expert will tell you that it’s going to drive up inflation considerably. 

Let me close with this.  We’ve made a lot of progress, and we can create even more progress, but we’ve got to keep it going.  That’s why I need all of you. 

We’re building the biggest grassroots operation in the history of politics.  Already — this is — is about grassroots — we have more than 2 million individuals, as of the end of May — 2 million individuals, roughly 90 percent of all — of them con- — contributors who contributed less than $200.  Two million.  Two million. 

We’ve raised more money than any president has at this point because of people like you.  But the point is it’s a groundswell.  It’s all over America.  Two million individual contributors.

And the polls are moving our way.  The polls show that roughly half the independents thought Trump should drop out of the race because of the criminal convictions. 

Folks, in just a few days, I’ll be in Normandy Beach in France on the 80th anniversary of D-Day invasion — one of the most important moments in the history of defense of freedom and democracy in the history of the world.  You know, what those soldiers died for must never be given up. 

I want to say as clearly as I can: Democracy — and I’ve been saying this for a while — democracy is literally on the ballot this year.  The future of democracy and freedom is at stake.  We have brave soldiers who gave their lives on the beaches of Normandy who did their part. 

You may recall, this — I’m glad I wasn’t with him.  I lost my son because of being near a burn pit for a year in Iraq.  He was a major in the United States Army, attorney general of the state of Delaware. 

Glad I wasn’t with him when he said — remember, he wouldn’t go up to the Normandy — he wouldn’t go up to that — that American cemetery in — in Italy [France]? Why? He said they’re “losers” and “suckers.” “Losers” and “suckers.” Who in the hell does he think he is?

This guy does not deserve to be president, whether or not I was running.  Now we have to do our part.  We have to do it together. 

I’ve never been more optimistic in my entire career.  We just have to remember who the hell we are.  We are the United States of America.  There is nothing — nothing beyond our capacity.  We’re the only nation in the history of the world that’s come out of every crisis stronger than we went in.  It’s time for us to stand up and take it back.  It’s time for us to do what we can do.  It’s time for us to give everybody a shot.

My dad used to say, “Joey, your job is about a lot more than a paycheck.  It’s about your dignity.  It’s about your honor.  It’s about being able to look your kid in the eye and say, ‘Honey, it’s going to be okay.’”  Well, that’s what’s happening now.  We’re on the cusp. 

We’ve gone from trickle-down economics to the point where we’re in a situation where we build from the middle class out and the bottom up.  And that way the wealthy still do very well.  No one wealthy is hurting at all.  We’re in good shape.  So, we have to keep it going that way.

Remember — remember why we’re in this.  We’re in this to make life better for everybody.  Just give people, as my dad would say, an even chance.  Just a shot.  Nothing guaranteed, just a shot.  Give them a shot, they’ll step up. 

This is the United States of America.  And we’re going to do it. 

God bless you all.  And may God protect our troops.  Thank you.  (Applause.)

   7:58 P.M. EDT

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Among opposition leaders, Peter Dutton is a miracle survival story. But is he about to nuke himself with women voters?

Analysis Among opposition leaders, Peter Dutton is a miracle survival story. But is he about to nuke himself with women voters?

A side profile close up of Peter Dutton.

Peter Dutton is a freak of nature. Politically, that is.

Think about it: this is a man who has just completed his second year as Liberal leader, after a shocking election loss in which the House of Menzies was burgled for its richest electoral jewels.

Under normal circumstances, a new Liberal leader by this stage of the cycle is in Dante's ninth circle of hell, pleading for mercy while factional enemies armed with petrol-soaked rags on sticks conduct live press conferences chanting his personal failings.

Two years in, Dutton is not only still in office, but nobody inside his own party — or even in the National Party — is trying to blow him out of it. It is a truly extraordinary achievement.

His public popularity remains firmly in negative territory, according to Newspoll. So why isn't this translating into the customary seasonal orgy of backstabbing?

Two reasons.

The first is that there really isn't, ahem, any alternative.

The 2022 election's principal damage to the Liberal Party was the wiping-out of its leadership hatcheries. Wentworth, Kooyong, Warringah and Higgins, "safe" Liberal seats which over the years have incubated the Turnbulls and the Menzies and the Abbotts and the Hewsons and the Costellos and so forth, are now flushed of Liberal fingerlings and occupied by female independents who don't – in the main – harbour ambitions to be PM. Leader-in-waiting Josh Frydenberg is gone.

The closest thing to a challenge Dutton has now is from shadow treasurer Angus Taylor, and even he's not up to anything, and that's mainly for the second reason.

Which is: Peter Dutton is broadly thought inside his party to be doing a good job. Not because everyone in the party shares all of his views. It's more because he tends to listen to colleagues, doesn't get angry or paranoid, or bolt out on TV when silence is a more prudent option.

Peter Dutton shakes hands with colleagues in the House of Representatives.

"I've never seen him lose his shit," says one colleague.

The times have suited Peter Dutton of late. He's been able to campaign on some of his favourite patches – crime and immigration – and has even been able to knock them together thanks to the High Court-sanctioned release of detained immigrants who have gone on to commit crimes.

Last year, Dutton resisted internal pressure to make an early call opposing the Voice to Parliament like the National Party did. His decision to remain uncommitted for months, then send send Jacinta Nampijinpa Price out to take the lead  in opposition to the referendum, is now cited with admiration by colleagues.

Being thought a tactical genius by colleagues is a nice feeling. As is being broadly electorally competitive just two years after a terrible defeat.

All of the above makes Dutton much a much more dangerous opponent for Anthony Albanese than is commonly assumed.

But there is one risk associated with this unseasonably warm bath of internal approbation. The risk is that you start drinking your own bathwater. And in one area, one wonders whether Dutton isn't taking a discreet sip.

Of the policies the opposition leader has announced so far, most are designed to respond to already-existing anxieties within the population.  Cutting the immigration rate,  for instance, while explicitly linking high immigration to housing shortages.

But his decision to pursue nuclear energy as a principal policy decision is a much more high-risk call, as a new piece of research — supplied to the ABC — makes clear.

When it comes to nuclear, public opinion divides along gender lines

Over recent weeks, the RedBridge Group conducted a survey of around 2,000 Australian voters, seeking their views on various issues including nuclear energy. Respondents were asked whether they would support or oppose an Australian government lifting the ban on nuclear power so private investors could build nuclear power plants here. 

The responses, across all voters, were kind of evenly divided. Strong supporters constituted 17 per cent, another 17 said they were supportive, 19 per cent were "neither", 15 per cent were opposed, 20 per cent strongly opposed, and 12 per cent were unsure. This shakes out to an extremely slender net negative of -1.

But the truly fascinating detail in the survey comes when you dig down into who especially loves the idea of nuclear, and who hates it.

And the biggest difference of opinion on nuclear, it turns out, breaks along gender lines.

Women disapproved of nuclear power strongly – just 7 per cent strongly agreed a ban should be lifted, compared with 24 per cent of male respondents. That's a net negative of -29 for women, and net positive of 26 for men.

The only demographics showing real enthusiasm for nuclear power were Coalition voters, those aged over 65, those who earn more than $3,000 a week, and those who own their own home. In each of these instances, every other group was majority opposed.

In other words, every other party's voters apart from the Coalition's registered a net negative, as well as every other age bracket apart from the most elderly, and all other income brackets apart from the top one.

Renters and mortgage holders alike disapproved on the whole. Among those who described themselves as under "a great deal of financial stress", the feeling on nuclear ran at negative 15. Among those under "no stress at all", however, the reception was much warmer – positive 19.

Tony Barry, a former Liberal staffer and strategist and now principal at Redbridge, has conducted multiple focus groups exploring attitudes to nuclear power and says that the headline one-third broad support for and openness to nuclear "is very soft".

"People know that nuclear power is used in other parts of the world, maybe they've been to Europe and seen power stations … but when you start talking about doing it in their state … [support] just evaporates,” he says.

"The Simpsons is an incredibly powerful cultural reference. Every group, someone will say something about three-eyed fish, or that they don’t want some Homer Simpson-type in charge of the plant."

Electoral popularity isn't an argument in itself, of course, and Dutton and his shadow energy minister Ted O'Brien are both genuinely convinced that nuclear should be on the table, regardless of its front-line saleability.

Surely we want political candidates to back their own judgment, and stake their own fortunes on proposals they think are the right ones.

The RedBridge numbers, though, make it incredibly clear where the risk lies: the most likely people to vote enthusiastically for the Coalition's nuclear future are the people who were going to vote for them anyway.

And in the two years that have elapsed since female voters demonstrated their annoyance at being ignored and talked down to, the Liberal Party has failed to do anything about its structural under-representation of women in parliament, even relegating its most senior woman in South Australia — shadow health minister Anne Ruston — to an unwinnable spot on the Senate ticket , replacing her with backbencher Alex Antic. A merit appointment, presumably.

On this Saturday just gone, NSW Liberal preselectors similarly relegated Hollie Hughes , a busy frontbencher and working mum known for her work on the NDIS. Senator Hughes has taken this week off Parliament, suggesting that perhaps someone else can take on her full rota of committee commitments for the week, and who could blame her?

There always seems to be an abundance of reasons to get rid of women; almost as many reasons as traditionally abound for holding on to and even promoting male duds. Women do notice this stuff.

And "Never mind ladies, have a nuclear power plant" may not be a very compelling change of subject.

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Dutton's reply was everything we should expect: a calculated, ideological butchery of the most vulnerable budget bits.

A man smiling in parliament

Robert De Niro says 'justice has been served' after New York jury convicts Donald Trump in his hush money trial. Here's a timeline of their 13-year feud.

  • On Thursday, Donald Trump became the first former US president to be convicted of a crime.
  • Robert De Niro, one of Trump's biggest critics, said "justice has been served."
  • Here's a timeline of their 13-year feud.

Insider Today

Robert De Niro said a New York jury was right to convict Donald Trump of 34 counts of falsifying business records, amid the pair's long-term feud.

On Thursday, a Manhattan Criminal Courthouse jury found the former US president guilty of falsifying records to cover up a hush money payment to Stormy Daniels , a porn actor who claims to have had sex with Trump in 2006.

The prosecution said this payment influenced the 2016 election by burying the negative story, but Trump has denied this. The result means Trump is the first former U.S. president to be convicted of a crime.

De Niro, who has been a critic of Trump for 13 years, told PageSix that he wasn't excited about the conviction.

"I don't wanna get too excited about anything. It's as it should be. Justice has been served. That's it," he said.

Since 2011, Trump has been locked in a mostly one-sided feud with De Niro, which has seen the actor criticize Trump's politics and behavior in interviews, award speeches, and political campaign videos.

Though it is common for politicians to garner support from celebrities to boost their reputations, De Niro's feud with Trump has escalated over the years, particularly when the actor said he wanted to punch Trump "in the face" in a 2016 campaign video .

Their beef intensified again ahead of November as Trump, the presumptive Republican nominee for president, gears up for the 2024 election .

Earlier this week, De Niro criticized Trump at a Democrat news conference outside the Manhattan Criminal Courthouse, where his hush money trial was taking place. Trump hit back on Truth Social, writing that De Niro suffers from an "incurable case of TRUMP DERANGEMENT SYNDROME."

Here's a timeline of De Niro and Trump's feud.

April 2011: De Niro criticizes Trump for commenting on former president Barack Obama's citizenship.

writing a good campaign speech

Trump and De Niro first exchanged verbal blows in April 2011 after Trump questioned the citizenship status of then-president, Barack Obama .

Trump was one of many celebrity and political figures who began demanding to see Obama's birth certificate at the time because they didn't believe he was born in the US.

During an interview with NBC News' Brian Williams at the Tribeca Film Festival, De Niro criticized those who made this claim.

"A lot of these guys, they're intentions are not even good. They're just playing the game. And they're playing with people's lives," De Niro said in 2011 (per The Hollywood Reporter) . "It's crazy. They're making statements about people that they don't even back up. Go get the facts before you start saying things about people."

De Niro confirmed later in the interview that Trump was among the people he was referring to.

Trump hit back a few days on " Fox & Friends ," where he said De Niro was "not the brightest bulb on the planet."

"I have been watching over the years, and I like his acting, but in terms of when I watch him doing interviews and various other things, we are not dealing with Albert Einstein," Trump added before doubling down on his demand for Obama to show his birth certificate.

August 2016: De Niro calls Trump "nuts."

writing a good campaign speech

De Niro and Trump's beef cooled off until Trump became the Republican Party's candidate for the 2016 presidential election.

While speaking at an event for the 40th anniversary of "Taxi Driver" in Sarajevo, Bosnia and Herzegovina, in August 2016, De Niro brought up Trump's campaign and said the businessman was "totally nuts."

"It's crazy that people like Donald Trump, he shouldn't even be where he is, so God help us," De Niro said. "What he's been saying is really totally crazy, ridiculous stuff."

Fall 2016: De Niro joins the Democrats' campaign and says he wants to "punch" Trump.

writing a good campaign speech

De Niro was one of the many celebrities who supported Hillary Clinton's bid for the presidency in the run-up to the 2016 election.

In October of that year, De Niro participated in a video for the #VoteYourFuture campaign to get young people involved but spent most of the video slinging insults at Trump.

"I mean he's so blatantly stupid. He's a punk, he's a dog, he's a pig, he's a con, a bullshit artist, a mutt who doesn't know what he's talking about, doesn't do his homework, doesn't care, thinks he's gaming society, doesn't pay his taxes. He's an idiot," he said.

De Niro added: "He talks about how he wants to punch people in the face. Well, I'd like to punch him in the face."

De Niro later told " The View " that the "punch" threat was symbolic and he didn't actually want to hit Trump.

"I said that because he said that about somebody that he would like to punch them in the face. How dare he say that to the crowd?" De Niro said of Trump.

In the following weeks, De Niro argued publicly with actors Jon Voight and Arnold Schwarzenegger over their support for Trump and spoke out against Trump during a speech at the Hollywood Film Awards.

When Trump was elected in November 2016, De Niro told The Hollywood Reporter that he felt "like I did after 9/11."

De Niro also told " Jimmy Kimmel Live !" that he won't punch the president.

"I can't do that now; he's the president. I have to respect the position, though we all know what…," he said, trailing off as a joke. "We have to see what he's gonna do, and how he's really gonna follow through on certain things."

Their feud then cooled off for the remainder of 2016.

2017: De Niro criticizes Trump in speeches and interviews.

writing a good campaign speech

In 2017, De Niro took almost every opportunity to fire more shots at Trump.

In January 2017, De Niro appeared in a "United We Stand" rally against Trump, where he joked about the president's social media rants and criticized his stance on immigration.

"He's a bad example of this country," De Niro said of Trump. "We're all rooting for the new administration, of course, to abandon the divisive, racist, misogynist, ignorant plans it's trumpeting and lead us with intelligence and compassion."

In the same month, he told " Today " that calls to boycott Trump's presidential inauguration were justified.

"I think that whatever people do, they should do it fully because there's a lot of crazy stuff happening now," De Niro said.

In May 2017, De Niro used a speech at Brown University as he accepted an honorary doctorate of fine arts to mock Trump.

"When you started school, the country was an inspiring, uplifting drama. You are graduating into a tragic, dumbass comedy," he said.

During another speech at the Annual Hudson River Park Gala, De Niro called Trump a "motherfucker," New York Daily News reported.

2018: Trump finally responds to De Niro after further insults.

writing a good campaign speech

In March 2018, De Niro called Trump an "idiot" in a speech for an event to celebrate the Fulfillment Fund for promoting higher education.

"He lacks any sense of humanity or compassion," De Niro said per Variety . "Now I'm not trying to turn this non-political event into a political one, but as long as our country's leadership is so appalling and so corrupt, I'll be speaking out at every venue."

He added: "To be silent in the face of such villainy is to be complicit, and it's especially appropriate tonight because Trump treats education as a con, a way to make a profit at the expense of the suckers."

Continuing the sentiment about speaking up against Trump, in June 2018, De Niro said "fuck Trump" while hosting the Tony Awards, and received a standing ovation.

This comment finally garnered a response from Trump.

"Robert De Niro, a very Low IQ individual, has received too many shots to the head by real boxers in movies. I watched him last night and truly believe he may be 'punch-drunk,'" Trump wrote on X two days after the Tony's.

Robert De Niro, a very Low IQ individual, has received too many shots to the head by real boxers in movies. I watched him last night and truly believe he may be “punch-drunk.” I guess he doesn’t... — Donald J. Trump (@realDonaldTrump) June 13, 2018

"I guess he doesn't realize the economy is the best it's ever been with employment being at an all time high, and many companies pouring back into our country. Wake up Punchy!" he continued.

De Niro was also one of several Trump critics who were mailed bombs in October 2018, though police never linked these incidents to the former US president.

De Niro was unfazed and instead responded by encouraging people to vote in the midterm elections.

"There's something more powerful than bombs and that's your vote. People MUST vote!" De Niro told Sky News . "I thank God no one's been hurt, and I thank the brave and resourceful security and law enforcement people for protecting us."

In 2018, "Saturday Night Live" began featuring regular sketches mocking Trump, with Alec Baldwin portraying the president. De Niro joined these sketches in April, making frequent cameo appearances as Robert Mueller , the special counsel overseeing an investigation into Trump's election campaign and Russia's alleged interference in the 2016 US elections.

2019: De Niro says Trump's "impeachment and imprisonment" would make America great again.

writing a good campaign speech

In March 2019, Mueller released a report on his investigation into the US 2016 election. The report found that Russian agents "interfered in the presidential election in sweeping and systematic fashion" but said there was not enough evidence to accuse Trump's team of being involved.

However, the evidence within the report kickstarted a campaign to impeach Trump.

De Niro also joined calls for Trump's impeachment. During a speech at the American Icons Awards in late March, De Niro said Trump's "impeachment and imprisonment" would make America great again.

In May, De Niro wrote an open letter to Mueller in The New York Times to encourage him to testify against Trump in Congress.

In October, De Niro also told The Guardian at the London Film Festival that he wanted to see Trump jailed after his impeachment inquiry.

"Oh, I can't wait to see him in jail. I don't want him to die, I want him to go to jail," De Niro said.

Trump was impeached in 2019 , but for a different investigation, and the president was later acquitted by the Senate.

Throughout 2019, De Niro also threw further insults at Trump, including calling him " too stupid to even know he's evil ," a " total loser ," a " white supremacist " and a " nasty little bitch ."

2020: De Niro criticizes Trump's response to the COVID pandemic.

writing a good campaign speech

During Trump's last year in office, the world was hit by the COVID pandemic.

In May 2020, De Niro criticized Trump's response to the pandemic on BBC Newsnight , saying that the president did not care how many people had died.

"It's Shakespearean, the whole thing, you've got a lunatic saying things that people are trying to dance around," De Niro said. "They're doing it in the hearings a little more, trying to say tactfully that this is what will happen, Fauci is doing that."

“It’s like Shakespearean the whole thing” – actor Robert de Niro on how the coronavirus outbreak is being handled in the US #Newsnight pic.twitter.com/k64t3Mhcl9 — BBC Newsnight (@BBCNewsnight) May 12, 2020

De Niro added, referring to Trump: "It's appalling. He wants to be re-elected. He doesn't even care how many people die."

Trump was eventually voted out of office in November 2020, but that didn't mean De Niro was done criticizing him.

De Niro told MSNBC in November, after the 2020 election, that he though there would be another "Trump-like" candidate who would be smart enough to trick the public.

"It's the same playbook as Mussolini, as Hitler, as wannabe dictators," De Niro said. "It's all appealing to the worst prejudices, the worst weaknesses of the public and instead of leading them and guiding them and being someone that they can look up to."

2023: De Niro reignites the feud during the press "Killers of a Flower Moon" press tour.

writing a good campaign speech

With Trump out of office, De Niro's feud stalled for a few years. However, ahead of the 2024 election, De Niro began speaking out about Trump again as he promoted his upcoming movie "Killers of a Flower Moon."

Variety reported that De Niro compared Trump to the "evil" men in the movie during a press conference at the Cannes Film Festival for "Killers of a Flower Moon."

"There are people who still think he can do a good job. Imagine how insane that is," De Niro said, referring to Trump.

In October, De Niro missed the Stop Trump Summit in New York City after contracting COVID but sent a statement for the recorded event in which he criticized Trump.

"When I look at him, I don't see a bad man. Truly. I see an evil one," De Niro said of Trump. "The man who was supposed to protect this country put it in peril, because of his recklessness and impulsiveness. It was like an abusive father ruling the family by fear and violent behavior."

When De Niro was asked to speak at the Gotham Film Awards to honor "Killers of the Flower Moon," he brought up Trump again. However, this time, he stalled during his speech and accused Apple, the producer of the movie, of editing what he wanted to say.

"I just want to say one thing. The beginning of my speech was edited, cut out. I didn't know about it. And I want to read it," De Niro said before bringing out his phone to read the original speech .

"The former president lied to us more than 30,000 times during his four years … in office, and he's keeping up the pace in his current campaign of retribution," De Niro said, referring to Trump. "But with all his lies, he can't hide his soul."

De Niro told Rolling Stone that he found out after the event that Apple had tried to ask him to tone down the speech, but he had missed the memo.

Trump fired back at De Niro's comments in a post on Truth Social.

"Robert De Niro, whose acting talents have greatly diminished, with his reputation now shot, must even use a teleprompter for his foul and disgusting language, so disrespectful to our Country," Trump wrote.

"De Niro should focus on his life, which is a mess, rather than the lives of others. He has become a total loser, as the World watches, waits, and laughs!" he added.

March 2024: De Niro fires back at Trump's social media posts.

writing a good campaign speech

During an episode of "Jimmy Kimmel Live!" in March, Kimmel asked De Niro about Trump's social media posts about him.

"He's so fucking stupid," De Niro responded. "Look at the lame, inane things that he said. He's so stupid he can't even say anything clever. He's a fucking moron."

De Niro said he was confused why people supported Trump and encouraged the audience to vote so he wouldn't be re-elected.

"He is a malignant narcissist. He's a socio-psychopath," he said. "It's so frightening and scary, and he's dangerous. We got to get rid of him."

May 28 2024: De Niro appears in another Democrat campaign video and news conference.

writing a good campaign speech

The Democrats seem to be using De Niro's feud against Trump again this year ahead of the 2024 elections.

On May 22, De Niro lent his voice to a video for Biden's presidential campaign .

"Now, he's running again, this time threatening to be a 'dictator,' to terminate the constitution," De Niro said. "Trump wants revenge, and he'll stop at nothing to get it."

On May 28, De Niro appeared at a news conference for Biden's presidential campaign outside Trump's hush money trial. At the conference, he said he had joined Biden's campaign.

"When Trump ran in 2016, it was like a joke. 'This buffoon running for president? No, never could happen,'" De Niro said. "We'd forgotten the lessons of history that showed us other clowns who weren't taken seriously until they became vicious dictators."

De Niro said the new Biden-Harris ad was created to show how Trump uses "violence" against people who stand in his way.

"But it's a coward's violence," he added.

De Niro claimed in his speech that Trump wants to destroy New York, America, and the world. The actor also warned that if Trump is re-elected, the US would become a dictatorship.

"If Trump returns to the White House, you can kiss these freedoms goodbye that we all take for granted and elections," De Niro said. "Forget about it. That's all that's done. If he gets in, I can tell you right now, he will never leave."

In another interview with the press outside the courthouse, De Niro said: "He's a monster. He cannot be president of the United States again. Never ever."

Trump mocked De Niro on Truth Social in response.

"I never knew how small, both mentally and physically, Wacko Former Actor Robert De Niro was," Trump wrote on Wednesday. "Today, De Niro, who suffers from an incurable case of TRUMP DERANGEMENT SYNDROME, commonly known in the medical community as TDS, was met, outside the Courthouse, with a force far greater than the Radical Left - MAGA."

Trump added that De Niro looked "so pathetic and sad" and the actor's brand has "gone WAY DOWN IN VALUE" since he started supporting Biden.

May 30, 2024: De Niro supports New York jury's decision to convict Trump.

writing a good campaign speech

On May 30, Trump became the first former U.S. president to be convicted of a crime.

A Manhattan Criminal Courthouse jury found Trump guilty of 34 counts of falsifying business records to hide a hush money payment to Stormy Daniels.

Trump maintains his innocence and, according to the Associated Press , told reporters outside the court after the verdict: "This was a rigged, disgraceful trial. The real verdict is going to be Nov. 5 by the people. They know what happened, and everyone knows what happened here."

Trump can still run for president despite his conviction.

De Niro was one of many celebrities who supported Trump's conviction.

"It's as it should be. Justice has been served. That's it," De Niro told PageSix, adding that the public must stop Trump from being elected in November.

De Niro told Variety that he was upset by the current political situation.

"This never should have gotten to this stage. I don't want to be talking, but I am so upset by it. I have to say something," he said. "This is my country. This guy wants to destroy it. Period. He's crazy."

"People are fed up, they're going to fight back. That's not what we're about in this country," he added.

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Election Updates: Trump is attending a U.F.C. fight in New Jersey.

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Donald Trump speaks from behind a lectern adorned with one of his campaign signs. An American flag is behind him

Shawn McCreesh

Moments after Donald Trump took his seat at a jam-packed arena in New Jersey for a U.F.C. fight tonight, the audience started chanting a vulgar chant incorporating Joe Biden’s name. It then turned to chanting, “We love Trump.”

As the White Stripes’ “Seventh Nation Army” started up, the jumbotron at tonight’s U.F.C. match in Newark, N.J., turned back to former President Donald J. Trump. He spun around to face the crowd, and the audience leaped to its feet and began chanting, “USA! USA!” Trump took his seat and the fighters emerged.

Donald J. Trump has just walked into the Prudential Center in Newark, N.J., to sit ringside for an Ultimate Fighting Championship match. The packed arena erupted into rapturous applause as the Kid Rock song “American Badass” blasted out. When klieg lights swiveled onto Mr. Trump, he pumped his fist and smiled wide. He stood with UFC’s chief executive, Dana White.

Nicholas Nehamas

Nicholas Nehamas

Robert F. Kennedy Jr. claimed ballot access in South Carolina after being nominated by the minor Alliance Party, according to his campaign website . Kennedy has so far achieved ballot access in a handful of states , including the crucial presidential battleground of Michigan. National polls show he is pulling votes from both President Biden and Donald J. Trump.

Neil Vigdor

Neil Vigdor

Florida Gov. Ron DeSantis pledged to help Donald J. Trump, his onetime G.O.P. rival, keep his voting rights in their home state after Trump’s felony conviction. Technically, Trump won’t be barred from voting unless he is incarcerated, according to the law in New York and one applicable to Florida . “This would be an easy case to qualify for restoration of rights per the Florida Clemency Board, which I chair.”

Amid chants of ‘We love Trump,’ the former president watches a U.F.C. event in New Jersey.

When former President Donald J. Trump strode into the Prudential Center in Newark, N.J., on Saturday night to watch an Ultimate Fighting Championship cage match, the packed arena erupted into rapturous applause. Kid Rock’s song “American Bad Ass” blasted through the sound system, and klieg lights swiveled to spotlight Mr. Trump. He pumped his fist and smiled wide.

Mr. Trump had arrived early enough so as not to miss the main event: a fight between the league’s lightweight champion, Islam Makhachev, a sensation in Russia and the Gulf States, and Dustin Poirier, a native of Louisiana and a fan favorite.

As the White Stripes’s “Seven Nation Army” started up, the Jumbotron turned back to Mr. Trump. He spun to face the crowd, and the audience leaped to its feet, chanting “U.S.A.! U.S.A.!” The audience turned to a vulgar chant incorporating President Biden’s name, and then: “We love Trump!”

Mr. Trump has a long history with the U.F.C. Last year, he attended a U.F.C. event in Las Vegas, and in April 2023, he sat cage-side at a U.F.C. fight in Miami not long after becoming the first former president to face criminal charges , after a grand jury in Manhattan indicted him in a case involving hush-money payments to a porn star. On Thursday, that case ended when a jury found Mr. Trump guilty on all 34 charges of falsifying business records.

Dana White, the chief executive of the U.F.C., has become a key ally of Mr. Trump’s , and the U.F.C. has evolved into something like the unofficial sport of MAGA World. Steven Cheung, Mr. Trump’s campaign spokesman, was once a spokesman for the U.F.C.

On Saturday, Mr. Trump sat ringside with Mr. White.

Ken Bensinger

Ken Bensinger

‘2,000 Mules’ producer apologizes to man depicted committing election fraud.

The conservative media company Salem Media Group has apologized to a Georgia man who was falsely depicted as having committed election fraud in the film “2,000 Mules,” which Salem co-produced and released in 2022.

The documentary, written and directed by the right-wing commentator Dinesh D’Souza, claimed that Democrats had conspired with nonprofit groups to rig the 2020 election in favor of President Biden by using “mules” who stuffed ballot boxes in swing states.

More than a million people watched “2,000 Mules” in just the first two weeks after its release in May 2022, and the film grossed over $10 million. Its unfounded allegations became an article of faith for an untold number of Americans convinced that the election had been stolen. Five months later, Salem released a companion book.

The film features surveillance video of the man from Georgia, Mark Andrews, as he places ballots into a drop box near Atlanta, along with voice-over commentary by Mr. D’Souza calling the action “a crime” and adding, “These are fraudulent votes.”

Although Mr. Andrews’s face is blurred in the images, the film’s producers used unblurred versions of the same video to promote the film on a variety of conservative news outlets, including Tucker Carlson’s former show on Fox News and a show hosted by Charlie Kirk, a founder of Turning Point USA, and produced by Salem.

Mr. Andrews sued Mr. D’Souza, along with Salem and two individuals associated with the right-wing election-monitoring group True the Vote, for defamation in October 2022. State investigators in Georgia have since found that Mr. Andrews committed no crime and that he had legally deposited the ballots for himself and several members of his family.

“It was never our intent that the publication of the ‘2,000 Mules’ film and book would harm Mr. Andrews,” Salem said in a statement on Friday. “We apologize for the hurt the inclusion of Mr. Andrews’s image in the movie, book and promotional materials have caused Mr. Andrews and his family.”

Salem, one of the largest radio broadcasters in the country, with 115 stations, also syndicates radio and podcast content, operates several websites and publishes a number of conservative Christian-themed magazines. It said on Friday that it had taken “2,000 Mules” off its platforms and that it would no longer distribute the film and the book.

As the 2022 midterm elections approached, the film became a touch point for a variety of institutions and individuals alleging that the presidency had been stolen from Donald J. Trump, who for his part called it “the greatest and most impactful documentary of our time.”

Several advocacy groups, inspired by “2,000 Mules,” formed to stake out ballot boxes — at times with individuals carrying firearms — and to warn voters against voting early.

But some of the film’s staunchest promoters, including Rudolph W. Giuliani, who attended a screening at Mar-a-Lago, Mr. Trump’s residence in Palm Beach, Fla., and Fox News, which aired several segments about the film, later admitted that they had peddled lies about the election. In February, a lawyer for True the Vote told a Georgia court that it had no evidence to support its allegations of election fraud in the state.

Despite such admissions, many Americans continue to believe that the 2020 election was rigged. A poll conducted last August by CNN found that more than two-thirds of Republican voters did not believe that President Biden had won fairly.

Mr. D’Souza did not immediately respond to a request for comment. Catherine Engelbrecht, the founder of True the Vote, did not answer a phone call or reply to an email seeking a response.

“2,000 Mules” relied heavily on cellphone location data provided by True the Vote, which Mr. D’Souza claimed showed ballot mules approaching ballot boxes several times a day, as well as attending Black Lives Matter protests. The film claimed to provide evidence of fraud in battleground states that were critical to the outcome of the 2020 election, including Georgia and Arizona. True the Vote officials claimed that they had turned over proof of fraud to the F.B.I.

But subsequent investigations have debunked the documentary’s claims, and Arizona’s attorney general referred True the Vote to the F.B.I. and the Internal Revenue Service for investigation, noting that the group had provided no evidence to substantiate its fraud claims.

In September, a federal judge in Georgia rejected efforts by defendants to dismiss Mr. Andrews’s defamation case. The case is pending.

Chris Cameron

Chris Cameron

The Ohio Legislature passes a bill ensuring Biden will be on the state’s ballot.

The Ohio General Assembly has passed a legislative fix that ensures President Biden will be on the state’s ballot in November, averting a crisis that had been brewing for weeks over what is typically a minor procedural issue.

The secretary of state in Ohio, a Republican, had said that he planned to exclude Mr. Biden from the ballot because the president would not be officially nominated by his party until after a state deadline for certifying presidential nominees. That had threatened the possibility that the president would not be on the ballot in all 50 states.

The General Assembly resolved the issue by passing a bill that pushes back the deadline to accommodate the date of the Democratic nominating convention. Gov. Mike DeWine, a Republican, is expected to sign the bill over the weekend, pending a legal review, according to a spokesman.

The solution has been used before. Ohio passed temporary extensions to its certification deadline for President Barack Obama and Mitt Romney in 2012 and for President Donald J. Trump in 2020. Other states that had similar deadline issues, including Alabama , have also passed legislative fixes with overwhelming bipartisan support , in 2024 and in other election cycles.

But the solution proposed in the Ohio Legislature was entangled in a separate partisan clash over foreign donations. The General Assembly adjourned last week without a fix in place, after the Ohio Senate, which is controlled by Republicans, advanced a bill that would have resolved the issue but included a partisan measure banning foreign money in state ballot initiatives. Democrats opposed that measure, and the speaker of the Ohio House did not take it up before the chamber adjourned.

Mr. DeWine then called a special legislative session to fix the problem , saying that legislators had failed “to take action on this urgent matter.” The General Assembly ultimately adopted two bills, one that fixed the ballot issue and another that banned donations in support of state ballot initiatives from foreign nationals, including immigrants with green cards.

With the legislative solution appearing dead in the water last week, the Biden campaign considered suing the state to ensure that the president was on the ballot. Instead, the Democratic National Committee scheduled a virtual roll-call vote to officially nominate Mr. Biden ahead of the party’s convention in August. That vote is still set to go forward, even as the issue appears to be resolved.

Hannah Muldavin, a spokeswoman for the committee, denounced what she called “partisan games” by Republican lawmakers that had delayed a solution.

“Since the beginning of this process, Ohio Republicans have been playing partisan games and trying to chip away at our democracy, while Democrats have been defending Ohioans’ right to vote,” Ms. Muldavin said in a statement.

Matt Huffman, the leader of the Ohio Senate, praised the foreign-influence ban, adding in a statement that Ohio “needed to ensure that President Biden is on the ballot in November, and it needed to be done legislatively.”

Donald Trump, now a convict, heads to a U.F.C. match in New Jersey.

Former President Donald J. Trump, who was convicted of 34 felonies this week in a criminal trial in New York, will attend an Ultimate Fighting Championship cage match just across the river in Newark, N.J., on Saturday night.

It is an unconventional campaign stop for an unconventional moment. Dana White, the chief executive of U.F.C., has become a vital ally of Mr. Trump’s , and when the two appeared together at a U.F.C. event in Miami earlier this year, Mr. Trump received raucous applause from a packed arena. The former president is likely eager to appear in front of a friendly audience in lieu of an official campaign rally.

Mr. Trump has seemed at times deflated by the verdict that came down on Thursday, emerging from the courthouse in Manhattan looking exhausted and glum and, on Friday evening, posting wistful and melancholy statements to his social media website. He has realized, he wrote, that “reason, truth, and love of our country is no longer a force of good and change” and that America is a “failing nation.”

But Mr. Trump and his campaign have also tried to project strength in the aftermath of his conviction. On Friday morning, the former president delivered what was in essence a mini-campaign rally inside Trump Tower, ping-ponging between misleading statements about the trial and standard lines from his stump speech vilifying undocumented migrants.

His campaign also announced that it had smashed online fund-raising records for Republicans, bringing in nearly $53 million in campaign donations in the 24 hours after the verdict. The campaign’s donation website briefly went down on Thursday afternoon, a technical issue that the campaign attributed to a vast swell of donors.

President Biden put out his own fund-raising appeal in the immediate aftermath of the verdict, but he and his campaign initially said little about Mr. Trump’s conviction. That changed on Friday afternoon, when the president broke what had been a long silence on his Republican rival’s legal troubles.

“The American principle that no one is above the law was reaffirmed,” Mr. Biden said from the White House.

Both in his address, and in remarks to reporters that the Biden campaign later highlighted, Mr. Biden pushed back against misleading statements by Mr. Trump and his surrogates about the trial, particularly the assertion that Mr. Trump’s indictments were a political witch hunt orchestrated by the president.

“I didn’t know I was that powerful,” Mr. Biden said with a grin .

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    Stump Speech: Connect With Voters by Creating a Campaign Speech. Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign's best asset, and the stump speech is the best campaign tool for delivering a 7C's (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign.

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    These nine stump speeches are notable for their ability to connect with audiences, convey a powerful message, and leave a lasting impact on listeners: Barack Obama's 2008 "Yes We Can" speech as presidential candidate became iconic, inspiring hope and calling for change. Ex-President Obama's message of unity and progress resonated with ...

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    3. Create a paragraph for each point you want to make. Start the paragraph by stating the issue and end the paragraph with the solution. Each point in the speech should be set up as an issue or problem facing the voters and how you'll provide the solution. Make a separate paragraph for each issue that you want to talk about in your speech.

  18. PDF WRITING A CAMPAIGN SPEECH

    Writing the Introduction. Find an attention-grabbing opening statement. To begin your speech for student council president, you need to begin with a strong, attention grabbing opening. You'll likely be giving this speech during school hours, so your classmates' attention spans might be a bit strained. Do not merely start by saying, "My name is ...

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    1. Attention: This is where you draw the audience in at the top of a speech. It's often necessary to welcome people and thank certain members of your audience right away, but try to keep that part short. Instead, focus on engaging your listeners. An attention grabber could be anything from a short personal anecdote to a rhetorical question.

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  22. How do I write (and give) a good campaign speech? : r/socialskills

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  24. Remarks by President Biden at a Campaign Reception

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    The Democrats seem to be using De Niro's feud against Trump again this year ahead of the 2024 elections. On May 22, De Niro lent his voice to a video for Biden's presidential campaign. "Now, he's ...

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    Moments after Donald Trump took his seat at a jam-packed arena in New Jersey for a U.F.C. fight tonight, the audience started chanting a vulgar chant incorporating Joe Biden's name.