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Business Case Studies

Case studies are written by professors at HBS and at renowned business programs worldwide and offer slices of business life, focusing on actual problems and decisions companies face.

Google's Project Oxygen: Do Managers Matter?

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management...

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

Bang Si-Hyuk ('Hitman Bang') is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a 'K-pop' band that has found unparalleled success around the globe-a remarkable feat given that most of their songs are in...

Cirque du Soleil

Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500...

GE's Two-Decade Transformation: Jack Welch's Leadership

GE is faced with Jack Welch's impending retirement and whether anyone can sustain the blistering pace of change and growth characteristic of the Welch era. After briefly describing GE's heritage and Welch's transformation of the company's business...

Pinckney Street

Although inexperienced in real estate, Edward Alexander hopes in June 2013 that youthful enthusiasm and an $240,000 in savings and inheritance will help him enter the real estate business. His experience chronicles the process of finding, evaluating, and...

Army Crew Team

The coach of the varsity Army crew team at West Point assembled his top eight rowers into the first crew team and the second tier of rowers into the second team using objective data on individual performance. As the second boat continually beat the first...

Chase Sapphire: Creating a Millennial Cult Brand

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers,...

Trader Joe's

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United...

Amazon.com, 2021

In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit...

Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance

Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant...

The Tulsa Massacre and the Call for Reparations

The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their...

Popeyes in China: Making Fried Chicken Fly in a Foreign Market

As one of the world's largest fried chicken chains, Popeyes had failed twice to enter the Chinese market over a twenty-year span. In March 2023, Restaurant Brands International (RBI), the owner of Popeyes, attempted a third strike by bringing the fried...

BeM: A Start-Up's Journey through Online Product Reviews

The product recommendation website BeM was launched in 2020 in Brazil to explore the significant and untapped potential of the country's online reviews market. Inspired by US models, BeM's webpages featured expert-generated reviews of products in four...

Mexico, Trade, and Development

Coursera's Foray into GenAI

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The...

The Lithium Ion Battery: From Industry to Diverse Ecosystems

Raymond Green, Chief Researcher at Amber Global, a global energy think tank, believes that climate change could be slowed by consumers switching to electric vehicles (EVs). He analyses the lithium-ion (li-ion) battery industry's origins and its...

Malaysia Airlines: Culture Transformation While Flying Through Turbulence

This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 - the...

First to Fight? Culture, Tradition and the United States Marine Corps (USMC)

Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its "warrior ethos." In the wars of American history, Marines fought with uncommon valor, rising to international...

ECOALF: Fashion for the Future

ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials,...

ExxonMobil: Is Chasing Net Zero Futile?

The case is set in September 2023, and talks about the energy transition of the oil and gas industry in context to ExxonMobil (Exxon), which has seen continued backlash from media and climate activists on its stance on climate change, strategies towards...

Cyrus: Turning a Traditional Business Model On Its Head (A)

The loss of the lease at their Michelin-starred Cyrus 1.0 in Sonoma County, California gives the partners an opportunity to shut down and rework a "broken" business model, one with labor intensive experiences six or seven nights a week, high burnout,...

More than Optics: Olympus's Vision to Become a Leading Global MedTech Company

In August 2022, CEO Yasuo Takeuchi reflected on Olympus Corporation's recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and...

Monetary Policy and Inflation Targeting in India

In May 2022, India's retail inflation rate rose above the upper limit of the target range set by the Reserve Bank of India in 2015, to reach 7.79 per cent. In recent years, India's retail inflation rate had been successfully kept within the target range...

Doing Business in Sao Paulo, Brazil

The case gives readers an overview of key factors of doing business in Brazil, including Brazil's economic transformation since its colonial years until 2023, when leftist President Luiz Inácio Lula da Silva was sworn in for his third term, after the...

Monsters in the Machine? Tackling the Challenge of Responsible AI

In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public's imagination-becoming the world's fastest-growing consumer application within months of its release. Though...

KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an...

Khanmigo: Revolutionizing Learning with GenAI

Already a leader in the edtech space since its 2008 launch, Khan Academy was now one of the first edtech organizations to embrace generative artificial intelligence ("genAI"). In March 2023, Khan Academy began beta testing Khanmigo, a genAI "guide" and...

East Rock Capital: "Talent is the Best Asset Class"

Adam Shapiro and Graham Duncan launched East Rock Capital, LLC in 2006 with a seed investment from Stuart Miller, executive chairman of Lennar Corporation. East Rock managed long-term assets for high-net-worth families, primarily working with external...

NBIM and the Norwegian Sovereign Wealth Fund

Netflix's Culture: Binge or Cringe?

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key...

Paytm: A Payments Journey in India

Paytm was an Indian financial technology company. Since its launch in 2010, it had built a dominant payments system in India, comprising mobile wallets, offline payments via QR codes, and a payments bank that offered no-frills banking. However, in 2016,...

Yellow Corporation: On the Verge of Bankruptcy

Yellow Corporation, one of the country's oldest and largest less-than-truckload (LTL) carriers, was nearing its 100th anniversary in 2024. Whether it would reach that milestone, however, was uncertain as the company was attempting to restructure its...

Flourish Fi: Empowering Positive Money Habits

Flourish's co-founders met in a UC Berkeley Haas MBA course and - motivated by financial adversity in their own families - aimed to make saving money attainable and rewarding for people lacking a financial safety net. The company's first product was a...

Jason Kelce - Perfectly Unplanned: A Dive into the Personal Branding of an NFL Athlete

Jason Kelce, an NFL player and athlete recognized around the world, had built a strong personal brand over the course of his career. He had reinvented himself and worked hard at honing his own personal branding, successively building a successful...

Hitachi Limited: Construction Machinery

In 2021, Hitachi Limited was reconsidering its ownership of Hitachi Construction Machinery (HCM). The decision about HCM's future was one of the last steps in a more than decade-long effort to reorient Hitachi from a manufacturing conglomerate to a...

The Pandemic's Impact on YLED: Navigating Uncertainty and Sustainability

In June 2020, Steven Zwane, founder and chairperson of the Youth Leadership and Entrepreneurship Development (YLED) program, based in Johannesberg, South Africa, faced managing the uncertainty of COVID-19's impact on the program's long-term...

Slane Irish Whiskey: Strategic Marketing for a New Brand

In 2021, the Irish whiskey segment was the fastest growing whiskey segment in the United States. US-based Brown-Forman Corporation had acquired the Slane brand in 2015 after purchasing all shares in the Slane Castle Irish Whiskey company and agreeing to...

Zentein Nutrition Inc: Raising the Bar

The founder of Zentein Nutrition Inc. needed a short-term plan for 2023 to maximize his goals for business growth and customer reach. The company was based in London, Ontario and provided natural, simple, healthy, and nutritious food alternatives to an...

Care for Wild: Social, Ecological, and Government Interdependence within Rhino Conservation

In February 2023, the Care for Wild founder and her team were planning for the future of their organization. Care for Wild had recently received a request from a potential international donor to outline the interdependencies for the social, ecological,...

SAP in India's Flexible Working: Are They Flexing Enough?

SAP's global approach of Pledge to Flex was the foundation for hybrid working for its employees. The approach empowers employees to balance when, how, and where they work best, considering business requirements and local legislation. The organization's...

Time is of the Essence: JP Landgoed Overcoming Challenges in the Citrus Industry

J P Landgoed (PTY) LTD (J P Landgoed), a mandarin fruit farm in Limpopo, South Africa, was founded by Cobus Beetge in 2014. The firm grew from a few mandarin trees to a well-established export-oriented company. In July 2021, at the peak of the harvest...

Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars

Following its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew...

EduSports: Extending the Value Proposition

In mid-September 2022, Saumil Majmudar, the co-founder, chief executive officer, and managing director of Sportz Village faced a problem. The company, based in Bengaluru, India, was India's leading sports education organization, which provided a...

Bay Towel: How to Maintain Service Levels without Increasing Cost

Bay Towel Linen and Uniform Rental Inc. (Bay Towel) was a family-owned business based in Green Bay, Wisconsin, that had been serving the state and growing organically for about 100 years. The company provided uniform and linen rental and laundry services...

Building Inclusive Leadership at TBK Beverages: Developing a New Mentorship Program

In September 2022, the vice president of talent engagement at TBK Beverages met with the executive sponsor of a proposed mentoring program to discuss plans. A year earlier, employees had shared their dissatisfaction with the lack of access for...

Amul: Engaging Chefs as Influencers

In early 2020, during the COVID-19 pandemic and subsequent lockdown periods, the marketing director of Anand Milk Union Limited (Amul) was in a virtual meeting with his marketing manager. The two men were discussing plans for a marketing campaign for the...

Covered Call ETFs at Mackenzie Investments

In June 2023, Prerna Mathews, vice president of Exchange-Traded Fund (ETF) Product Strategy at Mackenzie Investments (Mackenzie), was considering what ETFs to launch for the remainder of the year. As Mathews deliberated over the potential launch of a...

Lutheran Services - The Aged Care Food and Dining Experience

Innovation in aged care offers opportunities to create positive and inclusive change. Globally, healthcare systems are realizing the importance of customer-focused care, especially, when funding is limited. Residential aged care providers have...

Lansdale Warehouse: Defending Business Viability by Sustaining Its Rail Service Privileges

For over two decades, Paul Delp, the President of Lansdale Warehouse, had faced a daunting challenge; the Stony Creek rail line, which provided rail service to his warehousing business in Lansdale, Pennsylvania (PA), USA, had suffered from deteriorating...

Bored Ape Yacht Club: No More Monkey Business

In late 2022, a difficult period for the cryptocurrency industry persisted, marking the middle of what many considered a "crypto winter." Popular tokens and currencies like Bitcoin and Solana lost over 50 per cent of their value, with other Web 3.0...

Jijihong Catering Management Co. Ltd.: Brand Repositioning for Growth

Between 2016 and 2019, Jijihong Catering Management Co. Ltd. (Jijihong)-a well-established company in Jiangxi Province, China-encountered a plateau in its development as the number of its chain stores consistently stagnated at around 80 and never...

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Due to licensing restrictions, Harvard Business School Case Studies are limited to classroom use by individual students. The BU Libraries (including Pardee Library) cannot purchase cases for the library’s collections, or obtain cases through Interlibrary Loan. Individuals may purchase copies of cases for their own personal use directly from Harvard Business Publishing .

Instructors that assign Harvard Business School cases to their students can set up course packs directly with Harvard Business Publishing . Students will need to pay a fee to access the course pack and cost will vary depending on number of cases involved.

If you would rather not pay a fee for cases, please review this guide further for cases available through existing library resources or Open Access Cases (free).

A small number of case studies can be found in Harvard Business Review via our Business Source Complete subscription (1922-present) or in print at Pardee Library (1990-present). To limit your search results in Business Source Complete to case studies, select "Case Study" for the Document Type. Another source for business cases is Harvard Business Review Digital Articles (2007-present). You should also select "Case Study" for the Document Type to limit search results to case studies.

In August 2013, HBR designated 500 of their most popular articles as "read-only" and restricted the ability to print or download those articles in Business Source Complete. While it may change over time, the original list of articles is available here: HBR 500 . If you need an article that is part of the HBR 500, you may be able to access it through our Harvard Business Review print subscription at Pardee Library.

*Faculty: Please note that HBR articles from our Business Source Complete subscription may not be linked to course management systems due to licensing restrictions, however, articles can be purchased directly from Harvard Business School Publishing for inclusion in course packs.

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Instructors at degree-granting institutions, nonprofits, and government institutions are eligible for Educator Access. As a registered Educator, you will have access to:

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Case Studies: Harvard (HBR) Case Studies

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Where can I find Harvard Business Review case studies?

1) Library: Business Source Complete

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Searching for case studies in Business Source Complete

Can i find hbr case studies using library databases.

Yes. Use the Business Library database Business Source Complete . Many principle case studies will be found using the HBR website and must be purchased.

Step 1. Start at the Business Library homepage . Use Journal Finder - type Harvard Business Review . Select the database Business Source Complete .

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Step 3. In the third search box type CASE STUDY.

Need more help searching? Use the Harvard Business Review research guide for finding articles by topic. 

Harvard Business Review Coursepack

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Coursepacks may include articles, case studies, video, and chapters. Look for the PURCHASE COURSEPACK button at the top of the the main box.

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With a coursepack you don't need to search and hunt for the articles and cases studies. Most HBR articles and cases studies are not freely available outside of the HBP website. There is an educational discount for coursepack items - typically around 50%.

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Harvard business publishing has very strict guidelines for copyright. it is important to understand that general fair use practices do not apply to hbr., to avoid copyright infringement:.

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Yes. Anyone can search and purchase case studies at Harvard Business Publishing: https://hbr.org/store  

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Harvard Business Review Case Studies

You may find some records in the Business Source Complete Database for Harvard Business Review Case Studies. If the full text of the case study is not available then the Library has not purchased the content. 

Please note that the SCU Library does not purchase individual cases. Case studies can be purchased individually from the HBR Store  for ~$9 each.

SCU-Accessible Case Studies

• Conference Board This link opens in a new window Account creation using @scu.edu email address required. The Conference Board's research online collection is a searchable collection of full-text research reports. Case studies include: Huawei, Marriott, BT Group, BASF, and several others.

Other Case Studies

• UVA Darden Business Case Studies Over 250 case studies covering accounting, marketing, leadership, and more. PDF downloads cost ~$7
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• MarketingSherpa Choose "Case Studies" as the content type in the filters. Offers free case studies relevant to content marketing.
• Ivey Publishing Case Studies Click Collection to view case studies. Cases originate from Ivey Business School, Western University. PDF downloads cost ~$9.
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Case collection: Harvard Business Publishing

About Harvard Business Publishing

Headquartered in Boston, Massachusetts, Harvard Business Publishing (HBP) is the leading provider of teaching materials for management education.

HBP was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. HBP's mission is to improve the practice of management in a changing world. This mission influences how they approach what they do and what they believe is important.

With approximately 450 employees, primarily based in Boston, with offices in New York City, India, Singapore, Qatar and the United Kingdom, HBP serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. HBP has a conventional governance structure comprising a  Board of Directors , an internal  Executive Committee , and Business Unit Directors.

About the collection

The Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries.

Also included are:

• Brief Cases that are rigorous and compact with five-eight pages and three-four exhibits
• case studies that are popular for undergraduate-level courses
• executive education cases that provide rich yet efficient learning for managers at every level.

Additional top quality HBP teaching materials available from The Case Centre include:

• articles from the  Harvard Business Review  and other top management journals
• case method books from the Harvard Business School Press
• over 2,000  individual chapters  from popular Harvard Business School Press books
• newsletter articles  from Harvard Management Update, Strategy & Innovation, Negotiation, and Balanced Scorecard Report
• Core Curriculum Readings  that cover the foundational concepts, theories, and frameworks that business students must learn. Authored by faculty at Harvard Business School, each Reading includes a teaching note, related course materials, and exhibit slides. Many include test banks, practice questions, video clips, and Interactive Illustrations to enhance student comprehension of specific topics.

HBP also offer a number of free cases.  Browse here

Collection contact

For any queries related to the Harvard Business Publishing collection, please visit:

Travis Stewart e [email protected]

Browse the full collection Browse prize-winning cases

Available from the case centre.

The HBP collection of over 16,000 cases, and their accompanying instructor materials, software and videos, 7,000 management articles and 2,000 individual book chapters are available from The Case Centre.

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There are restrictions on the distribution of some items. To see any restrictions login to our site (or register if you've not already done so) and use our online search to find the item you're interested in. Any restrictions will be shown alongside the product.

Materials from Harvard Business Publishing are not available to customers at corporate organisations or at organisations in China.

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1) The Professor can purchase a license to use the Case Study in class. This can be done throught this link: Harvard Business Publishing for Educators Educators Website Help.

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Author (Last name)

Patagonia: closing the loop on packaging pollution.

By: Sara L. Beckman; Kate O'Neill; Seren Pendleton-Knoll; William Rosenzweig; Robert Strand

Single-use packaging waste is invading all corners of the world. Wholesale change is urgently… Read more

• Publication Date: Apr 2019
• Product Number: B5933-PDF-ENG
• Length: 23 p
• Languages: English
• Discipline: Social Enterprise

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What's Included

Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil

By: Rosane Gertner; Dennis Guthery; Richard Ettenson

This case presents market research data concerning the launch of a new drawstring trash bag in… Read more

• Publication Date: Oct 2009
• Product Number: TB0141-PDF-ENG
• Length: 21 p
• Discipline: Marketing

ObEN PAI: Building a World of Personal AI Avatars

By: Peter Zemsky; Pavel Kireyev; Lisa Duke

The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds… Read more

• Publication Date: Mar 2020
• Product Number: IN1654-PDF-ENG
• Length: 17 p
• Discipline: Strategy

Turning Negotiation into a Corporate Capability

By: Danny Ertel

Every company today exists in a complex web of relationships formed, one at a time, through… Read more

• Publication Date: May 1999
• Product Number: 99304-PDF-ENG
• Length: 10 p
• Languages: English, Japanese
• Discipline: Negotiation

Emotiv Systems, Inc.: It's the Thoughts that Count

By: Elie Ofek; Jason Riis; Paul Hamilton

Emotiv is getting ready to launch its innovative brain-computer interfacing (BCI) technology. The… Read more

• Publication Date: Oct 2009 (Revised Jul 2012)
• Product Number: 510050-PDF-ENG
• Length: 24 p
• Languages: English, Spanish

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande; Hal Hogan

The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the… Read more

• Publication Date: Jul 2003 (Revised Apr 2011)
• Product Number: 504025-PDF-ENG
• Length: 27 p

The Uninvited Brand

By: Susan Fournier; Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and… Read more

• Publication Date: May 2011
• Product Number: BH429-PDF-ENG
• Length: 15 p
• Discipline: Information Technology

Rana Plaza: Workplace Safety in Bangladesh (A)

By: John A. Quelch; Margaret Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh.… Read more

• Publication Date: Sep 2013 (Revised Feb 2015)
• Product Number: 514034-PDF-ENG
• Length: 14 p

Innovation at the Lego Group (A)

By: David Robertson; Robert J. Crawford

The case tells the story of a company where innovation is tremendously important, but not working… Read more

• Publication Date: Mar 2008
• Product Number: IMD380-PDF-ENG
• Length: 13 p
• Discipline: Organizational Behavior

When Your Colleague Is a Saboteur (HBR Case Study)

By: Bronwyn Fryer

Mark Landstad, relatively new to CliffBank's investment banking division, has a veteran teammate,… Read more

• Publication Date: Nov 2008
• Product Number: R0811X-PDF-ENG
• Length: 6 p
• Discipline: Human Resource Management

Amazon, Apple, Facebook, and Google 2018

By: John Deighton; Leora Kornfeld

Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach… Read more

• Publication Date: Jan 2013 (Revised Jun 2018)
• Product Number: 513060-PDF-ENG
• Length: 12 p
• Languages: English, Portuguese, Spanish, Chinese

Roush Performance: How to Design a Sales Force Compensation Plan

By: Doug J. Chung

Roush Performance manufactured and marketed factory-modified performance vehicles and high-end… Read more

• Publication Date: Jan 2019 (Revised Feb 2020)
• Product Number: 519066-PDF-ENG
• Discipline: Sales

HBR Guide to Finance Basics for Managers

By: Harvard Business Review

DON'T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS. Can you prepare a breakeven… Read more

• Publication Date: Oct 2012
• Product Number: 11185-PDF-ENG
• Length: 193 p
• Discipline: Finance

IT-Led Business Transformation at Reliance Energy

By: Deepa Mani; Geetika Shah; Revati Nehru

The takeover of Bombay Suburban Electric Supply Ltd (BSES) in 2003 (eventually renamed Reliance… Read more

• Publication Date: Jun 2013
• Product Number: ISB023-PDF-ENG

Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy (B)

By: Molly Turner

shut down this business opportunity. Charley Wang and Tal Safron - two tech entrepreneurs just out… Read more

• Publication Date: Aug 2019
• Product Number: B5940-PDF-ENG
• Length: 3 p

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie; Daniel Fisher

In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable… Read more

• Publication Date: May 2022 (Revised Jul 2022)
• Product Number: 722462-PDF-ENG
• Length: 29 p

Customer Lifetime Value

By: Julie Hennessy; Evan Meagher

This technical note provides an update on the use of customer data in marketing organizations and… Read more

• Publication Date: Oct 2012 (Revised Nov 2015)
• Product Number: KEL695-PDF-ENG
• Length: 5 p

Simple Rules for a Complex World

By: Donald Sull; Kathleen M. Eisenhardt

How do successful companies shape their high-level strategies? A decade ago, London Business… Read more

• Publication Date: Sep 2012
• Product Number: R1209D-PDF-ENG
• Length: 8 p
• Languages: English, Chinese, French, Japanese

Lending Loop: FinTech Disruption in Canadian Banking

By: Jean-Philippe Vergne; Parker Cumming

Lending Loop, a Canadian marketplace (peer-to-peer) lending start-up, was founded in 2014 and… Read more

• Publication Date: Jun 2016 (Revised Sep 2018)
• Product Number: W16352-PDF-ENG
• Length: 18 p
• Discipline: General Management

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza

It can be a valuable tool to prevent customer churn - if used correctly. Read more

• Publication Date: Jun 2021
• Product Number: H06FFU-PDF-ENG
• Length: 1320 words
• Languages: Chinese, English

Huella Online Travel: Gaining Market Insight into Hong Kong Consumers

By: Isabella Chan; Kevin Zhou

In April 2007, Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia,… Read more

• Publication Date: Feb 2008
• Product Number: HKU716-PDF-ENG

Developing Professionals: The BCG Way (A)

By: Ashish Nanda; Kelley Morrell

This case provides a brief history of Boston Consulting Group (BCG) and the firm's approach to… Read more

• Publication Date: Apr 2003 (Revised Apr 2006)
• Product Number: 903113-PDF-ENG
• Length: 28 p
• Languages: English, Chinese

Enron Collapse

By: Stewart Hamilton; Inna Francis

Charts the collapse of Enron and examines the role of various parties, including senior management,… Read more

• Publication Date: May 2003 (Revised Apr 2004)
• Product Number: IMD164-PDF-ENG
• Length: 26 p
• Languages: English, Portuguese

Building Brand Infosys

By: Rohit Deshpande; Vidhya Muthuram

Infosys Limited was India's second largest exporter of IT services with annual revenues of $7… Read more

• Publication Date: Oct 2012 (Revised Jan 2014)
• Product Number: 513003-PDF-ENG

Avid Radiopharmaceuticals and Lighthouse Capital Partners

By: Matthew Rhodes-Kropf; Ann Leamon

In fall 2008, a venture lender must decide whether to make a loan to Avid, a small but promising… Read more

• Publication Date: Sep 2009 (Revised Sep 2010)
• Product Number: 810054-PDF-ENG
• Discipline: Entrepreneurship

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