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What Are Effective Presentation Skills (and How to Improve Them)

Presentation skills are essential for your personal and professional life. Learn about effective presentations and how to boost your presenting techniques.

[Featured Image]: The marketing manager, wearing a yellow top, is making a PowerPoint presentation.

At least seven out of 10 Americans agree that presentation skills are essential for a successful career [ 1 ]. Although it might be tempting to think that these are skills reserved for people interested in public speaking roles, they're critical in a diverse range of jobs. For example, you might need to brief your supervisor on research results.

Presentation skills are also essential in other scenarios, including working with a team and explaining your thought process, walking clients through project ideas and timelines, and highlighting your strengths and achievements to your manager during performance reviews.

Whatever the scenario, you have very little time to capture your audience’s attention and get your point across when presenting information—about three seconds, according to research [ 2 ]. Effective presentation skills help you get your point across and connect with the people you’re communicating with, which is why nearly every employer requires them.

Understanding what presentation skills are is only half the battle. Honing your presenting techniques is essential for mastering presentations of all kinds and in all settings.

What are presentation skills?

Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images.

You'll make presentations at various times in your life. Examples include:

Making speeches at a wedding, conference, or another event

Making a toast at a dinner or event

Explaining projects to a team 

Delivering results and findings to management teams

Teaching people specific methods or information

Proposing a vote at community group meetings

Pitching a new idea or business to potential partners or investors

Why are presentation skills important? 

Delivering effective presentations is critical in your professional and personal life. You’ll need to hone your presentation skills in various areas, such as when giving a speech, convincing your partner to make a substantial purchase, and talking to friends and family about an important situation.

No matter if you’re using them in a personal or professional setting, these are the skills that make it easier and more effective to convey your ideas, convince or persuade others, and experience success. A few of the benefits that often accompany improving your presentation skills include:

Enriched written and verbal communication skills

Enhanced confidence and self-image

Boosted critical thinking and problem-solving capabilities

Better motivational techniques

Increased leadership skills

Expanded time management, negotiation, and creativity

The better your presenting techniques, the more engaging your presentations will be. You could also have greater opportunities to make positive impacts in business and other areas of your life.

Effective presentation skills

Imagine yourself in the audience at a TED Talk or sitting with your coworkers at a big meeting held by your employer. What would you be looking for in how they deliver their message? What would make you feel engaged?

These are a few questions to ask yourself as you review this list of some of the most effective presentation skills.

Verbal communication

How you use language and deliver messages play essential roles in how your audience will receive your presentation. Speak clearly and confidently, projecting your voice enough to ensure everyone can hear. Think before you speak, pausing when necessary and tailoring the way you talk to resonate with your particular audience.

Body language

Body language combines various critical elements, including posture, gestures, eye contact, expressions, and position in front of the audience. Body language is one of the elements that can instantly transform a presentation that would otherwise be dull into one that's dynamic and interesting.

Voice projection

The ability to project your voice improves your presentation by allowing your audience to hear what you're saying. It also increases your confidence to help settle any lingering nerves while also making your message more engaging. To project your voice, stand comfortably with your shoulders back. Take deep breaths to power your speaking voice and ensure you enunciate every syllable you speak.

How you present yourself plays a role in your body language and ability to project your voice. It also sets the tone for the presentation. Avoid slouching or looking overly tense. Instead, remain open, upright, and adaptable while taking the formality of the occasion into account.

Storytelling

Incorporating storytelling into a presentation is an effective strategy used by many powerful public speakers. It has the power to bring your subject to life and pique the audience’s curiosity. Don’t be afraid to tell a personal story, slowly building up suspense or adding a dramatic moment. And, of course, be sure to end with a positive takeaway to drive your point home.

Active listening

Active listening is a valuable skill all on its own. When you understand and thoughtfully respond to what you hear—whether it's in a conversation or during a presentation—you’ll likely deepen your personal relationships and actively engage audiences during a presentation. As part of your presentation skill set, it helps catch and maintain the audience’s attention, helping them remain focused while minimizing passive response, ensuring the message is delivered correctly, and encouraging a call to action.

Stage presence

During a presentation, projecting confidence can help keep your audience engaged. Stage presence can help you connect with your audience and encourage them to want to watch you. To improve your presence, try amping up your normal demeanor by infusing it with a bit of enthusiasm. Project confidence and keep your information interesting.

Watch your audience as you’re presenting. If you’re holding their attention, it likely means you’re connecting well with them.

Self-awareness

Monitoring your own emotions and reactions will allow you to react well in various situations. It helps you remain personable throughout your presentation and handle feedback well. Self-awareness can help soothe nervousness during presentations, allowing you to perform more effectively.

Writing skills

Writing is a form of presentation. Sharp writing skills can help you master your presentation’s outline to ensure you stay on message and remain clear about your objectives from the beginning until the end. It’s also helpful to have strong writing abilities for creating compelling slides and other visual aids.

Understanding an audience

When you understand your audience's needs and interests, you can design your presentation around them. In turn, you'll deliver maximum value to them and enhance your ability to make your message easy to understand.

Learn more about presentation skills from industry experts at SAP:

How to improve presentation skills

There’s an art to public speaking. Just like any other type of art, this is one that requires practice. Improving your presentation skills will help reduce miscommunications, enhance your time management capabilities, and boost your leadership skills. Here are some ways you can improve these skills:

Work on self-confidence.

When you’re confident, you naturally speak more clearly and with more authority. Taking the time to prepare your presentation with a strong opening and compelling visual aids can help you feel more confident. Other ways to improve your self-confidence include practicing positive self-talk, surrounding yourself with positive people, and avoiding comparing yourself (or your presentation) to others.

Develop strategies for overcoming fear.

Many people are nervous or fearful before giving a presentation. A bad memory of a past performance or insufficient self-confidence can contribute to fear and anxiety. Having a few go-to strategies like deep breathing, practicing your presentation, and grounding can help you transform that fear into extra energy to put into your stage presence.

Learn grounding techniques.

Grounding is any type of technique that helps you steer your focus away from distressing thoughts and keeps you connected with your present self. To ground yourself, stand with your feet shoulder-width apart and imagine you’re a large, mature tree with roots extending deep into the earth—like the tree, you can become unshakable.

Learn how to use presentation tools.

Visual aids and other technical support can transform an otherwise good presentation into a wow-worthy one. A few popular presentation tools include:

Canva: Provides easy-to-design templates you can customize

Powtoon: Animation software that makes video creation fast and easy

PowerPoint: Microsoft's iconic program popular for dynamic marketing and sales presentations

Practice breathing techniques.

Breathing techniques can help quell anxiety, making it easier to shake off pre-presentation jitters and nerves. It also helps relax your muscles and get more oxygen to your brain.  For some pre-presentation calmness, you can take deep breaths, slowly inhaling through your nose and exhaling through your mouth.

While presenting, breathe in through your mouth with the back of your tongue relaxed so your audience doesn't hear a gasping sound. Speak on your exhalation, maintaining a smooth voice.

Gain experience.

The more you practice, the better you’ll become. The more you doanything, the more comfortable you’ll feel engaging in that activity. Presentations are no different. Repeatedly practicing your own presentation also offers the opportunity to get feedback from other people and tweak your style and content as needed.

Tips to help you ace your presentation

Your presentation isn’t about you; it’s about the material you’re presenting. Sometimes, reminding yourself of this ahead of taking center stage can help take you out of your head, allowing you to connect effectively with your audience. The following are some of the many actions you can take on the day of your presentation.

Arrive early.

Since you may have a bit of presentation-related anxiety, it’s important to avoid adding travel stress. Give yourself an abundance of time to arrive at your destination, and take into account heavy traffic and other unforeseen events. By arriving early, you also give yourself time to meet with any on-site technicians, test your equipment, and connect with people ahead of the presentation.

Become familiar with the layout of the room.

Arriving early also gives you time to assess the room and figure out where you want to stand. Experiment with the acoustics to determine how loudly you need to project your voice, and test your equipment to make sure everything connects and appears properly with the available setup. This is an excellent opportunity to work out any last-minute concerns and move around to familiarize yourself with the setting for improved stage presence.

Listen to presenters ahead of you.

When you watch others present, you'll get a feel for the room's acoustics and lighting. You can also listen for any data that’s relevant to your presentation and revisit it during your presentation—this can make the presentation more interactive and engaging.

Use note cards.

Writing yourself a script could provide you with more comfort. To prevent sounding too robotic or disengaged, only include talking points in your note cards in case you get off track. Using note cards can help keep your presentation organized while sounding more authentic to your audience.

Learn to deliver clear and confident presentations with Dynamic Public Speaking from the University of Washington. Build confidence, develop new delivery techniques, and practice strategies for crafting compelling presentations for different purposes, occasions, and audiences.

Article sources

Forbes. “ New Survey: 70% Say Presentation Skills are Critical for Career Success , https://www.forbes.com/sites/carminegallo/2014/09/25/new-survey-70-percent-say-presentation-skills-critical-for-career-success/?sh=619f3ff78890.” Accessed December 7, 2022.

Beautiful.ai. “ 15 Presentation and Public Speaking Stats You Need to Know , https://www.beautiful.ai/blog/15-presentation-and-public-speaking-stats-you-need-to-know. Accessed December 7, 2022.

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This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

two-women-talking-happily-on-radio-presentation-skills

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

microphone-presentation-skills

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

woman-looking-at-video-from-tablet-while-cooking-dinner-presentation-skills

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

men-giving-conference-sitting-on-a-chair-with-microphone-presentation-skills

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elevate your communication skills

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Ideas and insights from Harvard Business Publishing Corporate Learning

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

define presentation skills

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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What It Takes to Give a Great Presentation

  • Carmine Gallo

define presentation skills

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

define presentation skills

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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  • Career Advice

Presentation Skills: Examples + 25 Ways to Improve Yours

Christian Eilers, CPRW

Our customers have been hired by:

Presentation skills are crucial. Michelin-starred chefs and Broadway actors alike know this. And—you need effective presentation skills whether you're preparing for a job interview, company meeting, or promotion to the position of public relations manager.

Wondering how to improve presentation skills? You're in the right place because…

This article will show you:

  • 25 ways to improve your presentation skills, public speaking, and speech delivery.
  • Presentation skills examples for a resume, cover letter, and job interview.
  • Effective presentation skills you need for jobs and creative presentation ideas.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here .

A comparison of a basic resume and an appealing, expertly-crafted resume made with the Zety resume builder, highlighting the Cubic resume template with a narrow, full-color header section and a two-column layout that showcases the applicant's contact information and proficiencies on the right-hand side of the page.

Sample resume made with our builder— See more resume samples here .

Here are some other skills guides to help you along:

  • Analytical Skills
  • Communication Skills
  • Conceptual Skills
  • Creative Thinking Skills
  • Critical Thinking Skills
  • Decision Making Skills
  • Interpersonal Skills
  • Language Skills
  • Leadership Skills
  • The Best Resume Examples for All Jobs

Presentation Skills — Definition & List of Main Presentation Types

First of all, what are presentation skills?

Presentation skills are the abilities one needs in order to deliver compelling, engaging, informative, transformative, educational, enlightening, and/or instructive presentations. Central to effective presentation skills are public speaking, tone of voice, body language, creativity, and delivery.

That said, there are several types of presentations:

Main Types of Presentations

  • Persuasive Presentations

Persuasive presentations are those given to arouse the audience to make the decision which the presenter hopes for. An example might be a startup founder delivering a presentation to an angel in the hopes of getting investment or a salesperson pitching a product to customers.

  • Instructional Presentations

Instructional presentations are those given to guide the audience on a new policy, law, etc. For example, an HR manager might hold an onboarding presentation to instruct new employees on the rules of the company.

  • Informative Presentations

Informative presentations give information about a new procedure, benefit, etc. One example might be a company HR presentation where the manager gives information about the new bonus requirements.

  • Inspirational Presentations

Inspirational presentations are similar to persuasive presentations, but here the speaker aims to boost morale or increase brand pride, for example. Another example would be the rousing conclusion of a TED Talk speaker as they wrap up their speech.

Here’s a beautiful example of an inspirational presentation about, well, presentations:

And, there are several presentation delivery methods:

Presentation Delivery Methods

  • Extemporaneous presentations are those you deliver without any preparation, though you plan it beforehand.
  • Memorized presentations are those you learn by heart. Hard to get right, but compelling if it is!
  • Manuscript presentations are those you deliver from a pre-written script or notes.
  • Impromptu presentations are similar to extemporaneous presentations, but you decide on and deliver them on the spot.

Pro Tip : What’s the difference between a speech and a presentation ? A speech is just plain ol’ spoken word read or delivered based on a written draft while a presentation gets creative with interaction, videos, slides, etc.

Skills in general are broken down into soft skills  (those you develop throughout life, like communication skills) and hard skills  (those you study, such as computer skills ). For more on this, check out: Soft Skills vs Hard Skills for a Job: What Employers Look For

2. How to Improve Presentation Skills [25 Steps]

Some people are born entertainers or have an innate eidetic memory (the ability to recall things from memory with great clarity from just a moment of exposure).

The rest of us always have room for growth.

No matter what the situation—

Here are the best ways to improve presentation skills:

1. Prepare Your Presentation in Advance

There are various methods of preparing for a presentation, and they’re all very similar to preparing for a job interview.

Run lines with a mock audience or friend, like actors and actresses auditioning for movie and stage roles. Give yourself plenty of time to prepare for an upcoming presentation or speech, especially when you are less experienced.

And, the last part of preparation—always be prepared with answers to follow-up questions once your presentation is over.

2. Practice Your Presentation As Much As Possible

As with anything, practice makes perfect.

Hopefully it doesn’t come down to Gladwell’s “10,000 hour rule,” but practice of some length is always required to hone your presentation skills.

Practice alone. Then, practice with a friend or family member. Then, always use each live presentation opportunity as a practice round for the next presentation.

3. Learn How to Skip Around

Poor presentation skills for most people involve a monotonous, robotic delivery.

And, sure, that isn’t so compelling.

However, what’s equally lackluster is a presenter who is unable to be dynamic and find real-time solutions to questions asked during the presentation. If an interruption or news update mid-presentation throws you off, then you need to practice and learn how to handle them.

Likewise, imagine giving a breaking news update to the public. If an advisor comes up to your podium to whisper in your ear, you have to take this new news into consideration, altering your presentation to fit.

Like improv sketches, knowing how to handle changes is an important part of a performance.

4. Speak Passionately About Your Topic

When you are passionate about the topic of your presentation, the audience senses it. It leaks through your pores and reflects from your eyes.

Show passion. Show enthusiasm. Be slightly crazy—

Or learn how to fake it.

Audience members who feel it on a visceral level, rather than only intellectually, are much more inclined to pay attention and find agreement with you.

And, bonus: they tend to fall asleep less!

5. Tell Stories in Your Presentations

Storytelling is one of the most effective presentation skills.

Crowds love stories. They give great examples of what the presenter is talking about, and they earn that rapt attention which any presenter aims for much more easily.

6. Understand What You Should And Shouldn’t Do

On your first presentation, you’d be forgiven for having a coffee to clear the fog from your mind. If and when it increases any pre-PowerPoint jitters, you know never to drink coffee prior again.

Same goes for the way you breathe, and the food you consume beforehand. You don’t need the added discomfort of a gassy stomach, so know what foods, if any, cause that for you.

On the opposite side, exercise, for most people, is a great way to relieve any built up tension the night prior.

As you practice, practice, practice, you’ll get signals from your environment, audience, and body as to what does and doesn’t work for you.

7. Know Your Audience

This one requires research in advance (remember: prepare!).

Let’s say you were hired to deliver several motivational speeches to various members of a large company. You nail your first presentation delivered to an audience of interns.

Do you give exactly the same performance to the senior-level executives, your next stop?

You wouldn’t, hopefully.

Executives will need to be spoken to in a different language, almost, with different vocabulary. Research your audience to deliver a presentation that speaks directly to them, not some other crowd, even if it was successful before.

8. Film Yourself

Try filming yourself delivering the presentation and playing it back. You can learn a lot just by seeing your own mistakes and working to improve them.

Later, give that same video to a friend and ask for further feedback and criticism. They are likely to spot something you might have missed, because, you know, two heads are better than one and all that.

9. Connect With the Audience’s Emotions & Inspire Action

Connect with the crowd on a gut level. The audience has to feel that what you’re saying is important, actionable, and true.

Here’s what the awesome social motivator, Simon Sinek , has to say:

When we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just doesn't drive behavior. When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. Simon Sinek social motivator

Be engaging. Be entertaining. This is how you truly speak to the audience. He sums it up like this:

Sometimes you can give somebody all the facts and figures, and they say, ‘I know what all the facts and details say, but it just doesn't feel right.’ Why would we use that verb, it doesn't ‘feel’ right? Because the part of the brain that controls decision-making doesn't control language. Simon Sinek social motivator

10. Tell Them You’re Nervous

This is one of my favorite presentation tricks, as I get super anxious before any kind of public speech or demonstration.

If you feel nervous, consider starting off by telling the audience such (“Forgive me, please, if my voice is wobbly, I’m a bit nervous…”). The audience is sure to empathize with your situation, and you don’t have to go through the entire presentation with some higher bar of confidence.

11. Use Humor

Add some jokes and humorous comments throughout your presentation. Like storytelling, it connects with the audience on a deeper level, and getting them to laugh helps to earn their attention back if you were losing it.

On top of that, you help cut any tension in the room, which is helpful if you’re nervous or have a fear of public speaking, but also helps to make any proposal or instructional presentation more palatable to the audience.

12. Remove Filler Sounds & Crutch Words

For example, do you, um , give, like , uh , sounds like this?

There’s nothing wrong with these in everyday speech. In linguistics, these are called filler sounds (or crutch words), and it is a common way to allow your brain to catch up with your words.

However, in presentations, these only make you look incompetent. Likewise, find other ways to improve your presentation delivery. Maybe your hand gestures look robotic, your jokes fall flat, or your voice cracks.

A compelling presentation depends on a compelling delivery. Check out this guide from Harvard Business Review for a great write-up on how to stop using so many crutch words.

13. Use the Right Visual Aids & Presentation Media

With some presentations, the medium of delivery is set (aside from the speech element). On a school project, for example, you may be required to use Microsoft PowerPoint.

However, when you have a choice, choose the right visual aid method. Even with PowerPoint, you have to choose between text slides, image slides, and infographic slides.

Not only is there not a single perfect visual aid medium for all presentations, but different sections of one presentation could benefit from a different media format. Maybe a 5-minute video would work great as an intro. Perhaps a set of image slides to wrap things up.

14. Improve Your Confidence

When trying to learn how to improve speaking skills or how to improve public speaking, work on improving your confidence. It’s one of the single most effective ways to boost your delivery, and thus your presentation.

Think positive thoughts . Make a SWOT analysis to boost your self-confidence. Work on your body language and stance.

A confident speaker is way more effective at how to give a presentation than one who isn’t, and this is true at job interviews, meetings, and negotiations.

15. Get Psyched

Sometimes the best way to get over those nervous jitters is to get yourself psyched.

Consider workouts, for example. How to get over that lazy feeling and get yourself to the gym? Think of the beach, think about how you’d like to look, play some heavy metal or hip hop.

Likewise, figure out what gets you pumped and excited before entering onstage. Music almost always helps, as does a bit of private dancing in an empty room. Maybe make faces at yourself in a mirror to immediately. Think of the post-show party after your presentation is over.

Invigorating yourself with these common routines is sure to prepare you for any type of presentations—including job interviews!

16. Focus on the Core

A great presenter may have many illustrious stories to help the audience understand the gist of the show.

However—

If you don’t use storytelling correctly, you’re liable to go off on tangents which will lose the audience. More disastrously, it could make you lose your own train of thought.

So, when you’re more of a beginner, focus on your core topic, and don’t stray far from its message. As you get more confident, you’ll be able to step further and further with your storytelling.

An added bonus: your presentation will be short, sweet, and over that much faster.

17. Engage an Audience Member

We’ve talked about connecting with the audience before, but this presentation trick works wonders, too.

Is everyone staring too intently at you and you are starting to get freaked out?

Turn the attention onto someone else for a moment to help you recollect yourself.

Perhaps make a joke about how your partner (“sitting right over there”) just ran three red lights to get you there on time. Or, if you’re on a panel, maybe you could give praise to that academic award your colleague behind you just earned.

Whichever way you do it, all eyes look away, giving you an instance to get your head right.

But be careful and always get permission! You don’t want to embarrass someone or say something not meant to be revealed just so you can have a 15-second reprieve. Always ask in advance.

18. Breathe

Breathing is so involuntary and commonplace that you likely wouldn’t consider it to be a potential presentation booster.

However, with the right breathing techniques, you can definitely lower your stress and anxiety, whether it’s on stage or at an interview.

Danny Penman, Ph.D. tells Psychology Today:

Momentary stress causes the body to tense and you begin to breathe a little more shallowly. A shallow breath lowers oxygen levels in the blood, which the brain senses as stress. Breathing then becomes a little faster and shallower. Oxygen levels fall a little more. The heart begins to race. The brain feels a little more stressed. It's a vicious circle. Danny Penman

Snap yourself out of that loop of despair by practicing some breathing exercises.

19. Reappraise Anxiety as Excitement

I used to always be nervous going to work each morning. Around the same time, I would also want to use the restroom.

That needing-to-go feeling always felt associated with nervousness. However, when I told myself that this feeling was just a normal morning urge, rather than anything to do with work—boy did that help!

As a Harvard study theorizes, you can use reappraisal of anxiety to help with presentations, as well:

“Individuals can reappraise anxiety as excitement using minimal strategies such as self-talk (e.g., saying “I am excited” out loud) or simple messages (e.g., “get excited”), which lead them to feel more excited, adopt an opportunity mind-set (as opposed to a threat mind-set), and improve their subsequent performance.”

Now, when I go to work each morning, I’m excited.

20. Use the Toilet

As I stated in my story example above, that need-to-go feeling may become associated in your mind with nervousness.

So, go to the bathroom.

And go even when you don’t have to, just in case your portion of the presentation or the questions afterwards runs longer than expected.

21. Mingle Beforehand

You were probably going to shake hands and chit-chat with audience members after the show’s over, depending on the intimacy and nature of the venue.

Mingle with them beforehand, as well. For those of you who might be afraid of public speaking, chatting face-to-face with members of the crowd turn them from big, scary monsters to people just like yourself.

Even if you’re just generally nervous about public speaking, getting a few smiles and handshakes prior adds a “temporary friend” in the audience for you—sure to put you more at ease than if everyone were complete strangers.

22. Arrive Extra Early

You might have planned to arrive a few minutes early anyway, right?

It’s not enough.

There are likely dozens of things you can’t or won’t account for, from the projector malfunctioning to crazy feedback on the mic to curtains that just won’t recede.

While you don’t have to account for everything that could go wrong, it’s best to give yourself extra time just in case. And, hey, if everything is fine for you, then you just get a few extra minutes to relax yourself and rehearse once more.

23. Exercise

One of the best ways to have a relaxed demeanor and attitude right before a presentation is to exercise. Regular exercise is proven to reduce anxiety and stress, too.

Go for a brisk walk for 10–15 minutes, or do a few bicep curls. Like a shot of whisky, it’s sure to take the edge off. It’s just healthier and safer.

However, don’t go too hard—you don’t want your shirt to have visible pools of sweat.

24. Sit In on Other Presentations

Aside from your own public speaking and presentations, what better way to improve your presentations than by watching others?

Don’t just watch anybody, of course.

Find a person or two whose presentation skills you absolutely adore. Whether they’re online or at your local town hall, watch closely and take notes on what makes them such a compelling presenter.

This brings us to the next step—

25. Learn From These TED Talks (Videos)

Watch others and follow the best presentation practices to improve your skills. This means having active listening skills when your audience asks specific questions.

Here are some more presentations on how to give rousing presentations (how meta is that?):

  • Giving Presentations Worth Listening To
  • TED's secret to great public speaking
  • The surprising secret to speaking with confidence
  • How to sound smart in your TEDx Talk
  • The secret structure of great talks
  • The science of stage fright (and how to overcome it)

These TED Talks give some great ideas on improving presentation skills, boosting confidence, and reducing stage fright.

26. Don’t Give Up!

As you continue to present and practice presentation skills training, you’ll get more and more comfortable. Your confidence will increase as your shyness and hesitance withers away.

On top of that, you’ll begin to learn what works for you and what pre-presentation rituals you should avoid.

Finally, you won’t get the practice you need if you don’t continue presenting!

Pro Tip : Toastmasters International is a unique club for members who want to develop presentation skills, confidence in public speaking, and leadership skills. There are thousands of clubs all around the world, and they meet weekly to improve.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

A view from the Zety resume constructor demonstrating the process of completing the job history segment, along with a selection of pre-written resume descriptions suggested for the specific role.

When you’re done, our free resume builder will score your resume and our resume checker will tell you exactly how to make it better.

3. How to Show Presentation Skills on a Resume, in Your Cover Letter & During a Job Interview

Since this is Zety, the premier career platform, it’s now time to connect presentation skills with your career.

You have three opportunities to highlight your presentation skills while you’re hunting for jobs: on your resume, in your cover letter, and during a job interview.

We’ll now go through it step-by-step.

How to Show Presentation Skills on a Resume

First and foremost, relevance is key. Always tailor your resume to one specific job opportunity.

Remember that meta tip from before (watching presentations which talk about presentations)?

Resumes get a bit meta, too.

If the job ad mentions presentation skills, not only do you need to list them on your resume, but your resume as a whole is a form of presentation, itself.

This is how to get it right:

1. Presentation Skills on a Resume

These days, more and more companies are using the ATS to assist in the hiring process.

The ATS, or applicant tracking system, is software which aids human resources staff by parsing each resume for the right resume keywords .

Don’t have the right keywords?

Start by bringing out the job description for which you are applying.

Here are several examples from various job listings requiring presentation skills:

  • Excellent communication and presentation skills with confidence to serve as the company’s spokesperson.
  • Demonstrate excellent presentation skills, including the ability to create presentations and present to all levels of an organization.
  • Candidate must possess strong presentation skills including thorough competency of AutoCAD, Photoshop, & SketchUp.

As you can see, different companies need presentation skills in different ways. Specific ones, such as Microsoft Office skills , should be listed when necessary.

You’ve got to list them in a specific way.

To make the ATS happy, stick as closely as possible to the wording the job ad uses when adding it to your skills section.

And, to make it even more effective, quantify your presentation skill by turning it into a numbered professional achievement :

  • Developed excellent communication and presentation skills to confidently deliver over 50 public speeches to crowds greater than 150 people.
  • Demonstrated excellent presentation skills and presented to all levels of an organization of 500+ employees.
  • Built strong presentation skills and competency with AutoCAD, Photoshop, & SketchUp, creating 25+ presentations which were responsible for $500,000 in sales revenue.

Were you a public speaker in the past?

Then you have an even better way to list presentation skills on a resume.

Instead of in the skills section, you’ll create an extra resume section specifically called “Presentations” or “Public Speaking.”

Here’s an example of how to include presentations on a resume:

Presentations & Talks

  • 2018-04-01  TED Talk,  How to Use the Higgs Boson to Locate an Italian Restaurant . City Hall, New York, NY.
  • 2017-09-18  Astrophysics Conference,  Taking Advantage of Quantum Dilation to Boil Potatoes . Brandywine Theater, Brooklyn, NY.

Not so hard, right?

This kind of section works great if you’ve given TED talks or been interviewed on a public talk show, for example.

Nothing shows presentation skills better than an actual presentation you’ve given in the past! And it boosts your employability skills even more so.

2. Presentation Skills on a Cover Letter

Just because you talked up your presentation abilities in your resume doesn’t mean you can’t include it on the cover letter, as well.

We always advocate for adding numbered achievements to cover letters, too.

So, include a win or two in the body of your application letter just as you did on your resume.

Here’s an example of presentation skills on a cover letter:

… During my career thus far working as the chief evangelist for Orion Tech, I’ve worked tirelessly on honing my presentation skills to perfection. I am proud to submit to you a few examples of my presentation abilities, including:

  • Earned the 2016 Research Presentation Award from the University of Rochester Office of Undergraduate Research.
  • Presented at over 15 international conferences, all with more than 5,000 attendees.

As you can see, I have the confidence and experience needed to conduct presentations at all levels …

Here, we used the body of the cover letter to talk up your presentation talents. You gave them a quick intro into your abilities, then fired off a few shots to prove it, and finally summed it all up for them.

Not so hard at all, right?

3. Presentation Skills at an Interview

Lastly, the interview.

The job interview is a make-or-break performance for you, and presentation skills will be needed in spades.

While most of our presentation preparation tips from before are relevant, here is a quick way to ace your interview:

  • Prepare for your interview properly . Do mock interviews with family members, calm your nerves, and get plenty of sleep the night before.
  • Dress well for your interview . A nice suit or dress definitely helps to boost your confidence before your big meeting.
  • Get ready for their questions . What’s an interview without questions? Our guide can help you with answers to more than 65 common interview questions.
  • Bring your own questions to ask . A good interviewer will always ask if you have questions for them at an interview. Don’t be unprepared.
  • Learn the STAR technique . When answering behavioral interview questions, the STAR method is the best way to structure your reply.

Pro Tip : Presentation skills requested on a job description may not be obvious. Instead of asking for them outright, the job ad might seek someone able to use Powerpoint or Google Slides and is comfortable with public speaking. Make sure you spot this.

After the interview, there’s one more time to present yourself. Check this article out: How to Follow Up After an Interview

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here.  Here's what it may look like:

A set of professional job application materials that match, comprising a resume and cover letter, created with the Zety resume editor while utilizing the Modern resume template, which features a two-column format and decorative rectangles in the header and footer regions.

See more cover letter templates and start writing.

Key Takeaway

Here’s a quick recap of everything you need to remember about presentation skills:

  • Good presentation skills are more than just speaking in public. They are a part of many aspects of life, especially in careers and job seeking.
  • Preparation is one of the most important ways to have a successful presentation.
  • Memorizing the speech element of a presentation is not as necessary as good speech delivery.
  • Knowing your audience is crucial to obtaining your goals for the presentation.
  • Always prepare for follow-up questions after your presentation is over.
  • On a resume, list your presentation skills in the skills section as closely to the wording of the job ad as possible.

Do you have any questions on how to make a presentation? Need help with creative presentation ideas, ways to present a project, or presentation tools? Give us a shout in the comments below and we will answer your question. Thanks for reading!

Curious about other types of skills you can put on your resume? Check out these guides:

  • Management Skills
  • Marketing Skills
  • Organizational Skills
  • Problem Solving Skills
  • Project Management Skills
  • Skills on a Resume
  • Teamwork Skills
  • Technical Skills
  • Time Management Skills
  • Transferable Skills

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

  • https://doi.org/10.1177/0261927X14526993
  • https://hbr.org/2018/08/how-to-stop-saying-um-ah-and-you-know
  • https://www.apa.org/pubs/journals/releases/xge-a0035325.pdf
  • https://doi.org/10.1016/j.bbr.2004.04.017
  • https://www.toastmasters.org/

Christian Eilers, CPRW

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Unlock effective presentation skills (tips and best practices)

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Anete Ezera March 23, 2023

Presentation skills are a crucial aspect of communication in today’s world. Whether you’re delivering a pitch to potential investors, giving a lecture in front of a class, or trying to make a point at a meeting, your ability to effectively present your ideas can greatly impact your success. However, not everyone is a natural-born speaker. Many struggle with nerves and self-doubt when it comes to presenting in front of an audience. But don’t worry! Improving your presentation skills is possible with practice and dedication. In this blog post, we’ll provide you with practical tips that will help you become a confident and engaging speaker. From preparing your material to engaging with your audience, we’ll cover everything you need to know to take your presentation skills to the next level. So whether you’re just starting out or looking to refine your existing presentation skills, read on for all the advice and inspiration you need to succeed.

Confident business woman presents quarterly progress in meeting using a large display screen. Photographed through a window with reflections using effective presentation skills.

Types of Presentations

Before we dive into specific presentation skills, it’s important to define the different types of presentations that may require different skills in how they’re presented. There are several types of presentations you can choose from, each with its own distinct format and style. Let’s take a look at some of the most common types of presentations:

Narrative presentations

In these types of presentations, the speaker focuses on telling a story that engages the audience and reinforces the main message. This type of presentation is perfect for engaging and entertaining an audience. It helps to keep the audience interested and focused and can be a great way to reinforce the main message. However, it can also be time-consuming to prepare a well-structured narrative.

Prezi template gallery for narrative presentations

Informative presentations

These types of presentations are designed to provide information on a specific topic. The speaker focuses on delivering accurate and relevant information to the audience in an organized and straightforward manner. This type of presentation is great for providing accurate and relevant information to the audience. The organized and straightforward delivery makes it easy for the audience to understand and retain the information. However, it can be difficult to keep the audience engaged and interested if the presentation is too dry or lacks excitement.

define presentation skills

Persuasive presentations 

In persuasive presentations, the speaker aims to convince the audience to take a specific action or adopt a particular point of view. This type of presentation often includes arguments, statistics, and other persuasive techniques. However, if the arguments are weak or the persuasive techniques are ineffective, the presentation can fall flat and fail to achieve its intended outcome.

Prezi template gallery for persuasive presentations

Demonstrative Presentations

These types of presentations focus on demonstrating a product or service to the audience. The speaker often includes visual aids, such as slides or videos, to help illustrate the key features and benefits of the product or service. However, it can be difficult to keep the audience engaged if the demonstration is too lengthy or repetitive.

Prezi Video template gallery for demonstrative presentations

Instructional Presentations

Instructional presentations are designed to teach the audience a specific skill or provide them with step-by-step instructions. The speaker often uses visual aids, such as diagrams or slides, to make the instructions clear and easy to follow. It’s perfect for teaching the audience how to perform a specific task. The use of visual aids, such as diagrams or slides, makes it easy for the audience to understand and follow the instructions. In this type of presentation, it’s important to present the instructions in a highly engaging way so the audience doesn’t lose interest.

Choosing the right type of presentation format can greatly impact the success of your presentation. Consider the audience, the message you want to convey, and the resources available to you, when deciding on the best presentation format for your needs. Once you’ve decided on a presentation format, you can move on to developing certain presentation skills that are most important for the specific case. 

define presentation skills

Presentation delivery methods

The way you deliver your presentation is crucial. Therefore, we want to highlight this aspect before we dive into other effective presentation skills. A delivery method can make or break a presentation, regardless of the quality of the content. There are various methods of presentation delivery. The choice of method depends on the type of audience, the topic of the presentation, and the desired outcome. Discover 4 ways you can deliver a presentation and what kind of skills and approach they require. 

Traditional delivery

One of the most common presentation delivery methods is the traditional method of standing in front of an audience and delivering a speech. This method is suitable for formal presentations, such as keynote speeches, lectures, and corporate presentations. This method requires the speaker to have excellent public speaking skills, including voice modulation, body language, and eye contact. A traditional presentation delivery usually follows a classical presentation outline that has a clear beginning, middle, and end. 

Visually-focused presentation delivery

Another method of presentation delivery is the use of visual aids. This method involves using multimedia tools, such as images, videos, and infographics. Visual aids are effective because they can help the audience to better understand complex information, and they can also serve as a reference for the audience to refer to after the presentation. However, visuals should not be the sole focus of the presentation, as they can distract the audience from the message. 

If you want to create a visually-focused presentation, discover different Prezi presentation templates, and be sure to add images, videos, data visualizations, GIFs, stickers, and other visuals that you can find in Prezi’s content library and Prezi Design.  

If you want to learn more about the use of visuals in a presentation, and what are the best design practices, watch this video:

Interactive presentation delivery

Another way to deliver a presentation is by using interactive methods such as group discussions, role-plays, and simulations. This method is suitable for presentations that require the audience to actively participate in the presentation. Interactive presentations can be useful for training sessions, team-building exercises, and workshops. 

On Prezi, you can create highly interactive presentations where your audience can be active participants. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech.

Storyteller delivery

The last method of presentation delivery is storytelling. It involves the use of anecdotes, personal experiences, and stories to deliver a message. Storytelling is a highly effective tool because it can help the audience to relate to the message on a personal level. 

Storytelling can also be used to make a presentation more engaging and entertaining. 

If you want to visually showcase a relation between two aspects and capture the transitional movement in a timeline, use motion, zoom, and spatial relationships in a Prezi presentation to showcase the nuances of your story world. 

Regardless of the presentation delivery method, make sure to follow the best presentation practices:

  • Be well-prepared and knowledgeable about the topic. This can be achieved through research, practice, and rehearsal.
  • Use clear and concise language that is easy for the audience to understand. You should avoid using jargon and technical terms, or you can take time to explain them to the audience. 
  • Work on engaging the audience using eye contact, body language, and humor. This can help you establish a connection with the audience and make the presentation more engaging. 
  • Be mindful of the time and ensure that the presentation is delivered within the allotted time frame.  
  • Use effective visuals, if applicable, to support your message without overpowering it.

Women presenting with a confident body language presentation skill

Effective presentation skills

There are numerous skills that you can develop to improve your presentations. In this article, we’ve summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message.

1. Effective communication

Effective communication skills are critical when it comes to presenting information to others. Presentations require a clear and concise message, and communication skills are key in delivering this message to your audience. Good communication skills allow you to connect with your audience, build rapport, and maintain engagement throughout the presentation. In addition, communication skills allow you to articulate your ideas and arguments clearly, and to respond to questions or challenges effectively. 

To improve this skill, practice speaking in front of a mirror or recording yourself to identify areas where you may need improvement. Also, consider using vocal techniques such as varying your tone and volume to keep your audience engaged.

2. Confident body language

Confident body language is an essential presentation skill as it communicates to the audience that the speaker is credible, knowledgeable, and in control. A confident posture, eye contact, and gestures can help you establish a strong presence and build rapport with the audience. It also helps you to convey your message more effectively. 

To practice confident body language, start by standing tall with shoulders back and head held high. Also, make eye contact with the audience and use natural hand gestures to emphasize key points. It’s also important to practice speaking clearly and with conviction, as this can further enhance the impact of confident body language during a presentation. 

If you’re interested in learning more about body language, read our article on 9 secrets to a confident body language . 

Shot of a young businessman delivering a presentation to his colleagues in the boardroom of a modern office. Useinf effective presentation skills and confident body language.

3. Audience engagement

Being able to engage your audience is a crucial presentation skill because it ensures that your message is well-received and understood. When you engage your audience, you capture their attention and maintain their interest throughout your presentation. This can make the difference between a successful presentation and one that falls flat. Holding the attention of your audience requires a combination of factors, such as having a clear message, being confident and comfortable in your delivery, using visual aids effectively, and connecting with your audience on a personal level. 

To improve this skill, you can practice rehearsing your presentation in front of friends or colleagues and seeking feedback. You can also try studying successful public speakers and their techniques and incorporating audience participation activities into your presentation to keep them engaged and interested. 

Additionally, you can engage your audience by opting for a motion-based presentation. It’ll enhance the impact of your content and ideas, making it more captivating for your audience to watch than a slide-based presentation. On Prezi, you can use motion, spatial relationships, and zooming effects to create highly impactful presentations. 

4. Time management

Time management is an essential presentation skill as it helps to ensure that you deliver your message effectively and efficiently within the allotted time. Poor time management can lead to an unprofessional and unprepared presentation, leaving the audience disinterested or confused.

To practice good time management, begin by planning and rehearsing your presentation in advance. It’s important to allocate sufficient time to each section and consider factors such as audience engagement and potential interruptions. You can also use time-tracking tools and practice pacing yourself during rehearsals to ensure you stay on schedule. By mastering time management, you can deliver a polished and engaging presentation, leaving a positive and lasting impression on your audience.

5. Content organization

Effective organization of presentation content is crucial for any presenter, as it determines the clarity and impact of the message. Organized content can help you convey your ideas in a logical and coherent manner, which aids in maintaining the audience’s attention and retention of information. 

To ensure that your presentation’s content is well-organized, it’s important to follow a few key steps. 

  • Identify the main points you want to convey and arrange them in a logical order.
  • Create a clear outline that includes an introduction, main body, and conclusion.
  • Use transition words or phrases to smoothly connect each point to the next. 
  • Ensure that your presentation has a consistent flow and that each point supports your overall message. 

By following these steps, you can effectively organize your presentation’s content and create a memorable and impactful experience for the viewers.

If you’re creating a sales presentation, be sure to read our step-by-step guide on crafting a winning sales presentation .

Also, discover how to best structure your presentation based on your presentation goal in this video:

6. Storytelling 

Storytelling is a powerful presentation skill that can captivate your audience’s attention and enhance the impact of your message. Stories allow us to connect with people on a deeper emotional level, and help us convey complex ideas in an easy-to-understand way. When we tell a story, we engage our audience, evoke their imagination, and inspire them to take action. 

To develop strong storytelling skills, you should practice telling stories with a clear beginning, middle, and end that convey a message or lesson. It’s also important to incorporate sensory details, such as sight, sound, touch, smell, and taste, to help the audience visualize the story. Also, make sure to focus on the tone of your delivery, including voice inflection, body language, and facial expressions, to effectively convey the emotions and dynamics of the story. Finally, use one of Prezi’s presentation templates like the one visualized below, or create your own story presentation on Prezi and visualize relations between topics, events, and characters using spatial relationships and visual hierarchy. 

By mastering the art of storytelling, you can deliver a powerful presentation that resonates with the audience and creates a lasting impression.

7. Adaptability

Adaptability is a crucial presentation skill – it allows you to adjust and respond to unexpected situations, changes, and challenges during the presentation. The key is to be properly prepared. This means researching your topic and practicing your presentation speech enough so that you’re prepared for any changes or questions that may arise. When you’re prepared, you’ll feel more present and be able to read the room and adjust to your audience’s needs and interests. Also, be flexible and open-minded to new information, feedback, and audience reactions. This skill will enable you to think on your feet and modify your content or delivery style accordingly. 

And lastly, you want to uphold the quality of your presentation no matter where you’re presenting, online or offline. If you need to adapt your presentation to an online experience, use Prezi Video and simply import your already-existing Prezi, Powerpoint, or Google slides, and deliver the same level of presence and quality as offline. With Prezi Video, you can showcase your slides next to you on-screen as you present, keeping that face-to-face interaction. 

Make sure to check out Prezi Video templates that you can find in Prezi’s template gallery .

Prezi Video template gallery

8. Confidence

Last but definitely not least, one of the key presentation skills a great presenter possesses is confidence . Presenting with confidence can help you engage your audience and convince them of your authority and knowledge on the topic at hand. When you exude confidence, the audience is more likely to trust you and your message, leading to better communication and understanding. 

Developing confidence can be achieved through several methods. Practicing your speech multiple times, visualizing a successful presentation, and focusing on positive self-talk are all techniques that can help boost your confidence. Additionally, learning to control body language and voice tone can also have a positive effect on confidence levels during your time in the spotlight. 

By implementing these strategies, you can build your confidence and improve your presentation skills each time you’re speaking in front of an audience. 

Discover more about effective presentation skills in this video:

How to improve public speaking and presentation skills

While working on the effective presentation skills we listed above, you may feel nervous about public speaking in general. It’s no secret that public speaking can be a daunting task for many people. However, if you want to be a powerful, confident, and impactful presenter, you need to overcome your fear of anxiety of public speaking and improve the way you feel and appear when presenting. 

If you want to learn more about different techniques that can help you calm down before a presentation, here’s a helpful video for you to watch:

To help you become better at public speaking, we summoned 20 tips you can follow:

1. Practice, practice, practice

One of the most effective ways to become more comfortable with public speaking is to practice your speech as much as possible. When you practice, you can work out any kinks or rough spots that you may encounter when giving your speech in front of an audience. Additionally, practicing allows you to become more familiar with the material, making it easier to remember and deliver with confidence. While it may be tempting to simply read your speech from a script or cue cards, practicing your speech will allow you to internalize the material and deliver it with greater ease, flow, and naturalness. Therefore, it’s highly recommended that you take the time to practice your speech as much as possible before giving it in front of an audience, whether that be your friends, family, or colleagues.

2. Use presenter notes 

Preparing for a presentation can be a lengthy endeavor, particularly if you aim to memorize the entire script. Trying to remember every point can be challenging. Plus, the stress of public speaking can cause you to overlook crucial details. Jotting down your talking points can help you stay organized and avoid forgetting any essential information. However, relying solely on flashcards or paper notes may not be ideal. Constantly glancing at sticky notes or looking away from your audience can disrupt the flow of your presentation and disconnect you from your listeners. Instead, try using presenter notes on Prezi , where you can easily add notes to each slide. While presenting, you’ll be the only one that sees them, helping you deliver an impressive presentation with maximum confidence. 

3. Know your audience

When delivering a speech, it’s important to analyze and understand the audience you’ll be speaking to. By doing so, you can tailor your speech to their interests and needs. This means that you should take into account factors such as their age range, educational background, and cultural or professional affiliations. Additionally, it’s important to research the topic you’ll be discussing thoroughly and provide examples that are relevant to your audience. By doing this, you can ensure that your message will resonate with your listeners and leave a lasting impact.

4. Start with a strong opening

To really captivate your audience, it’s important to start with a strong opening that grabs their attention and sets the tone for the rest of your speech. One approach could be to start with a thought-provoking question or a powerful anecdote that relates to your topic. Alternatively, you could begin with a surprising fact or statistic that shocks and intrigues your listeners. Whatever you choose, make sure it’s attention-grabbing and relevant to the message you want to convey. Remember, the opening of your speech is your chance to make a lasting impression, so make it count!

Discover other ways to start your presentation speech and watch this video for more tips on starting a virtual presentation: 

5. Use humor

Using humor can be a great way to start off a presentation. It can help to reduce the tension in the room and make your audience feel more at ease. For example, you could start off with a joke or a funny story that relates to your topic. Alternatively, you could use a humorous image or meme to grab your audience’s attention. Just be sure not to overdo it – too many jokes can detract from your message and make you seem unprofessional. Remember that the ultimate goal of your presentation is to communicate information and ideas effectively, so use humor wisely.

6. Incorporate stories

Using stories in your speech can be an incredibly powerful tool. Personal stories, in particular, can help illustrate your points and make your message more memorable. By sharing a personal experience, you can connect with your audience on a deeper level and create an emotional bond. This can help them better understand your message and remember it long after your speech is over.

One way to incorporate personal stories into your speech is to draw from your own life experiences. Think about a time when you faced a challenge or overcame an obstacle, and how that experience taught you something valuable. Share that story with your audience and explain how the lessons you learned can be applied to their lives as well.

You can also use stories to illustrate more abstract concepts. For example, if you’re giving a talk about the importance of perseverance, you could share a story about someone who faced numerous setbacks but refused to give up. By sharing that story, you can make the concept of perseverance more concrete and relatable to your audience.

Confident businessman talking into microphone during seminar. Happy male professional is giving presentation to colleagues. He is wearing smart casuals.

7. Use pauses

Using pauses is a great way to enhance your communication skills. In fact, when you take breaks in your speech, can help you gather your thoughts and think more clearly. Pausing also allows you to emphasize key points you want to make in your speech. Additionally, by using pauses strategically, you give your audience time to process the information you’re sharing with them, which can help ensure that they understand and retain it better. All in all, incorporating pauses into your speaking style can be incredibly effective in making your message more impactful and memorable.

8. Speak clearly and loudly

When delivering a speech or presentation, it’s important to speak in a manner that is clear and easy to understand. However, it’s equally important to ensure that your voice is projected loudly enough for your audience to hear you. Speaking too softly can make it difficult for people in the back of the room or in larger spaces to hear what you’re saying, which can lead to confusion and a lack of engagement. To avoid this, try to practice projecting your voice and enunciating your words clearly before you give your speech. You can also use tools like microphones or audio amplifiers to help ensure that your message is heard loud and clear by everyone in the room.

9. Take deep breaths

Taking deep breaths is a great way to help you relax and calm your nerves, but there are other things you can do too. For example, you might want to try some light yoga or stretching exercises to loosen up your muscles and release tension. Also, you could take a warm bath or shower to soothe your body and mind. Another option is to listen to some calming music or read a book that you enjoy. By taking the time to find what works best for you, you can develop a personalized relaxation routine that you can turn to whenever you need it.

Relaxed calm business woman take deep breath of fresh air resting with eyes closed at work in home office. Doing office yoga and meditating with closed eyes.

10. Use repetition

Repetition is a powerful tool that can help you drive the point home in your speech. By repeating key points, you can reinforce your message and increase your chances of being remembered. In addition, repetition can help you emphasize important ideas and create a sense of rhythm in your speech. It can also be used to build suspense and create a sense of anticipation in your listeners. With these benefits in mind, it’s clear that repetition is an essential aspect of effective public speaking.

11. Use active verbs

One way to improve the effectiveness of your speech is to use active verbs. Active verbs help to create a more engaging and dynamic presentation, as they convey a sense of action and energy. By using active verbs, you can help to capture your audience’s attention and hold their interest throughout your speech.

In addition to using active verbs, it’s also important to consider the pace and rhythm of your speech. Varying the speed and tone of your delivery can help to keep your audience engaged and prevent them from becoming bored or disinterested.

Another way to enhance the impact of your speech is to use vivid language and descriptive imagery. By painting a vivid picture with your words, you can help to create a more memorable and impactful presentation. For example, instead of simply saying “the sky was blue,” you could describe it as “a brilliant shade of deep blues, like the ocean on a clear summer day.”

By focusing on these key elements of effective speechwriting, you can help to create a more engaging and impactful presentation that will leave a lasting impression on your audience.

12. Ask rhetorical questions

Rhetorical questions are a powerful tool that can help make your speech more engaging and interactive. They can be used to stimulate critical thinking, provoke curiosity, and encourage the audience to reflect on the topic at hand. By asking a thought-provoking question, you can capture the audience’s attention and encourage them to think about the subject matter in a new and different way. Furthermore, rhetorical questions can be used to create a sense of anticipation and excitement, as the audience eagerly anticipates the answer to the question you have posed. 

Close up of a group of sales people having a sales team meeting in a conference room

13. Use metaphors and similes

Metaphors and similes are powerful tools that can help individuals better understand complex concepts. They are like a flashlight that illuminates the dark corners of the mind, providing clarity and insight. By comparing two seemingly different things, metaphors and similes can create a bridge between the familiar and the unfamiliar, allowing individuals to grasp difficult ideas with ease. In our fast-paced world, where information overload is a common issue, the use of metaphors and similes can help cut through the noise and deliver a clear message. So, the next time you encounter a challenging concept, remember to use these techniques to shed light on the subject matter.

14. Prepare handouts

When giving a speech, it’s important to remember that your audience needs to be able to follow along with what you’re saying. One way to help them do this is by using handouts. Handouts can be a great way to enhance your presentation because they allow you to provide additional information that may not be covered in your speech. For example, you can use handouts to provide graphs, charts, or other visuals that illustrate your points. Additionally, handouts can be a useful tool for your audience to take notes and refer back to later. By providing handouts, you can ensure that your audience is engaged and able to fully understand the information you’re presenting.

15. Incorporate props

Using props during your speech is a great way to enhance your delivery and keep your audience engaged. By incorporating visual aids such as props, you can help to illustrate your points and add depth to your content. Additionally, props can be used to make abstract concepts more concrete and easier for your audience to understand. For example, if you’re delivering a speech on the importance of recycling, you could bring in a visual prop such as a bin of recyclable materials to help drive home your message. Overall, the use of props can help take your speech to the next level while making it more memorable and impactful for your audience.

16. Practice in front of a mirror

Another useful tip for improving your presentation skills is to practice in front of a mirror. Not only can this help you perfect your body language and delivery, but it can also give you a better sense of how you come across to others. Additionally, practicing in front of a mirror can help you identify any nervous habits or tics that you may have, allowing you to work on eliminating them before your actual presentation. Overall, incorporating mirror practice into your preparation routine can be a simple yet effective way to boost your confidence and improve your presentation skills.

Practicing presentation skills in front of a mirror.

17. Join a public speaking group

Joining a public speaking group is a great way to improve your public speaking skills. Not only will you have the opportunity to practice speaking in front of others, but you’ll also receive valuable feedback that can help you improve. Additionally, by joining a group, you’ll have the chance to meet and network with other like-minded individuals who share a passion for public speaking. This can lead to new opportunities and connections that can benefit you both personally and professionally. Finally, being part of a public speaking group can also provide a sense of community and support, as you work together with others to achieve your goals and improve your skills.

18. Record yourself 

Another way to enhance your public speaking skills is to record yourself. By doing this, you can identify areas where you need to improve and refine your delivery. When you listen to yourself speak, you can pay attention to your pitch, pacing, and tone. You can also identify filler words or phrases, such as “um” or “like,” that you might use unconsciously. Additionally, recording yourself can help you become more comfortable with the sound of your voice. This can be especially helpful if you’re not used to hearing yourself speak for extended periods of time. Overall, recording yourself is a simple yet effective way to become a more confident and polished public speaker.

19. Learn to handle interruptions

One of the most common challenges that speakers face is handling interruptions. These interruptions can come in many different forms, such as unexpected questions, technical difficulties, or distractions in the environment. It’s important to learn how to handle these interruptions gracefully, as they can often derail a speech and throw off the speaker’s focus and confidence.

One key strategy for handling interruptions is to remain calm and composed. It’s natural to feel frustrated or flustered when faced with an interruption, but it’s important to take a deep breath and stay focused. Remember that interruptions are a normal part of public speaking, and they don’t have to ruin your presentation. If you need a moment to collect your thoughts, don’t be afraid to pause and take a few seconds to regroup.

By learning to handle interruptions with grace and composure, you can become a more effective and confident speaker. With practice and preparation, you can manage interruptions and keep your presentation on track, even in challenging situations.

Rear view shot of a businessman raising hand to ask questions during a seminar. Professional asking query during a launch event in convention center.

20. End on a strong note

When giving a speech, it’s important to not only focus on what you say during the body of your presentation, but also on the way in which you conclude. A strong presentation should summarize the main points of your speech and leave a lasting impression on your audience. This can be achieved by reiterating your main points in a memorable way, making a call to action, or leaving your audience with a thought-provoking question. By doing so, you’ll ensure that your message resonates with your audience long after your speech has ended.

Another useful technique is to anticipate potential interruptions and plan how to address them in advance. For example, if you’re giving a presentation with a Q&A session at the end, be prepared for questions that might challenge your ideas or require additional information. It can be helpful to practice your responses to common questions ahead of time so that you feel more confident and prepared.

Discover other memorable ways how to end a presentation.

Effective presentation skills are key. While not everyone may be a natural-born speaker, with practice and dedication, anyone can improve their abilities to become a confident and engaging presenter. Whether you’re pitching to investors, delivering a lecture, or presenting in a meeting, being able to effectively present your ideas can greatly impact your success.

Remember, becoming a great presenter is a journey that requires patience, perseverance, and constant improvement. Don’t be afraid to seek feedback from others, practice regularly, and try out new techniques. With time, you’ll become more comfortable and confident in your abilities to deliver engaging and impactful presentations.

In conclusion, improving your presentation skills is a worthwhile investment that can pay dividends in both your personal and professional life. So take the time to hone your abilities, put in the effort, and embrace the opportunities that come your way. With the tips and techniques we’ve provided in this blog post, you’ll be well on your way to becoming a confident presenter.

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Presentation Skills for Career Success: Examples and Tips

define presentation skills

As an expert in both writing and subject matter, I understand the importance of effective presentation skills. From delivering a sales pitch to making a dynamic presentation at a conference, presentation skills are an essential aspect of career success.

Definition of Presentation Skills

Presentation skills refer to the ability to effectively and persuasively communicate information to an audience. This involves several different components, including speaking clearly and confidently, engaging with the audience, and using visual aids to illustrate key points.

Importance of Presentation Skills for Career Success

Strong presentation skills can make all the difference in achieving success in your career. Whether you’re pitching an important idea to investors or delivering a report to your team, being able to communicate your message clearly and effectively is critical. Poor presentation skills can undermine a person’s credibility and ultimately hinder their ability to succeed.

Understanding Your Target Audience

When preparing a presentation, it is crucial to understand your target audience. Without knowing who will be sitting in the audience, it can be challenging to effectively communicate your message. To ensure a successful presentation, you need to:

A. Identifying Your Audience

The first step is to identify your audience. Who are you presenting to? Are they co-workers, executives or customers? What is their demographic? What is their level of knowledge about your topic? Understanding your audience’s characteristics will allow you to personalize the presentation and make it more relatable.

B. Knowing Your Audience’s Expectations

After identifying your audience, the next step is to understand their expectations. What are they hoping to learn from your presentation? Are they looking for specific information, or are they coming in with no prior knowledge? By understanding what your audience expects, you can tailor your message accordingly.

C. Tailoring Your Presentation to Your Audience

Now that you understand who your audience is and what they expect to gain from your presentation, the final step is to tailor your presentation to meet their needs. This means adjusting the way you present information, including visuals and language, to ensure that the message resonates with them.

For example, if you’re presenting to a group of executives, you’ll want to use language that speaks to their level of knowledge and experience. On the other hand, if you’re presenting to a group of new employees, you’ll want to simplify your language and provide more background information.

By customizing your presentation to your audience, you will increase their engagement and enhance their understanding of the topic. This will result in a more successful presentation overall.

Understanding your target audience is crucial to delivering a successful presentation. By identifying your audience, knowing their expectations, and tailoring your message to their needs, you can create a presentation that resonates with your audience and delivers the message effectively.

Creating an Effective Presentation

Creating an effective presentation can be a daunting task, but it is necessary for career success. An effective presentation can be the key to closing a business deal, securing new clients, or impressing your bosses.

To make sure your presentation is effective, there are five key steps you must take: defining your objectives, developing a strong message, structuring your presentation, using visual aids and emotional appeals, and rehearsing your presentation.

A. Defining Your Objectives

Before you start creating your presentation, it is important to define your objectives. Ask yourself: What am I trying to achieve with this presentation? Who is my audience? What message do I want to convey? Once you have answered these questions, you can start creating your presentation with a clear goal in mind.

B. Developing a Strong Message

To create a strong message, you need to think about what your audience needs to hear from you. Your message should be clear, concise, and relevant to your audience. Use language and visuals that are easy to understand and memorable.

C. Structuring Your Presentation

A well-structured presentation is key to keeping your audience engaged. Start with a strong opening that grabs their attention, then move into the main body of your presentation where you can delve deeper into your message using clear examples and evidence. Finally, end with a strong closing that leaves a lasting impression.

D. Using Visual Aids and Emotional Appeals

Using visual aids and emotional appeals can make your presentation more engaging and memorable. Visual aids can help illustrate your message and make it easier to understand. Emotional appeals can help you connect with your audience on a more personal level and make your presentation more memorable.

E. Rehearsing Your Presentation

The final step in creating an effective presentation is rehearsing. Practice your presentation multiple times. This will help you feel more confident and prepared when it is time to present. It will also help you identify areas that need improvement.

Creating an effective presentation is an important skill for career success. By defining your objectives, developing a strong message, structuring your presentation, using visual aids and emotional appeals, and rehearsing your presentation, you can deliver a presentation that is engaging, memorable, and effective.

Presentation Delivery Skills

Effective presentation delivery is a crucial aspect for professional success. The way you present yourself, the ideas, and the subject matter can significantly impact the audience’s perception of you and the content you provide. This section discusses some important presentation delivery skills that can help you in your career.

A. Opening and Closing Strategies

The opening and closing of your presentation should be attention-grabbing and leave a lasting impression. Use a powerful opening statement, a thought-provoking question, or an engaging story that relates to the topic. Similarly, end the presentation with a summarized version of the crucial points, a call to action, or an inspiring quote. These strategies can help the audience remember your presentation long after it’s over.

B. Voice and Body Language

Your voice and body language play an essential role in conveying your message effectively. Speak clearly and confidently, and avoid filler words such as “umm” and “ahh.” Use gestures and body movements that complement your words and help emphasize your message.

C. Eye Contact and Interpersonal Communication

Maintaining eye contact with your audience is a powerful way to build rapport and influence. It shows that you are confident and interested in engaging with them. Along with eye contact, focus on interpersonal communication skills, such as active listening, empathy, and adapting your communication style to resonate with the audience.

D. Managing Nervousness

It’s natural to feel nervous before a presentation, but it can negatively affect your performance. Be prepared by rehearsing beforehand, arriving early, and taking deep breaths. Use positive self-talk, affirmations, and visualization techniques to calm your nerves and build confidence.

E. Tips for Virtual and Remote Presentations

Virtual and remote presentations require additional considerations to ensure a successful delivery. Ensure that your technology works correctly, keep your slides simple and easy to read, and avoid multitasking during the presentation. Practice your presentation in front of a camera to get used to the virtual interface.

Mastering presentation delivery skills is an ongoing process of refinement and practice. Paying attention to your opening and closing strategies, voice and body language, eye contact and interpersonal communication, managing nervousness, and tips for virtual and remote presentations can make a significant difference in the impact of your presentation on the audience. By honing these skills, you can enhance your professional brand and take your career to greater heights.

Engaging Your Audience

Engaging your audience is crucial to delivering an effective presentation. The goal is to keep their attention and leave a lasting impression. In this section, we’ll cover four key techniques to engage your audience: storytelling, audience participation, Q&A sessions, and handling difficult audience members.

A. Using Storytelling Techniques

Stories have the power to captivate an audience and make your presentation memorable. Consider opening with a personal anecdote or sharing a relevant story that connects with your topic. Use descriptive language and vivid details to make your story come alive.

Throughout your presentation, sprinkle in relevant stories and examples to help illustrate your points. If you have data or statistics to share, try presenting them in the form of a story. This will make them more interesting and easier to remember.

B. Encouraging Audience Participation

Encouraging audience participation can help to create an interactive and engaging presentation. There are many ways to do this, such as posing thought-provoking questions or inviting volunteers for a demonstration.

Another way to encourage participation is to use interactive tools, such as live polling or Q&A features. These tools allow the audience to engage with you in real-time and can provide valuable insights into their thoughts and opinions.

C. Asking Questions and Managing Q&A Sessions

Asking questions can be an effective way to keep your audience engaged and test their understanding of the material. Be sure to pause at key points in your presentation and ask relevant questions to keep the audience on their toes.

During the Q&A session, it’s important to manage the flow of questions and keep things organized. Encourage people to raise their hands and wait until they are called upon before speaking. If you’re receiving multiple questions at once, try repeating them back to ensure everyone can hear and understand.

D. Tips for Handling Difficult Audience Members

Dealing with difficult audience members can be a challenge, but it’s important to remain professional and respectful. Here are a few tips for handling different types of difficult audience members:

  • The interrupter:  Politely ask them to wait until you’ve finished speaking before asking their question.
  • The skeptic:  Acknowledge their concerns and be prepared with evidence or examples to support your position.
  • The distractor:  Politely redirect their attention back to the topic at hand and keep the presentation moving forward.

Engaging your audience is crucial to delivering an effective presentation. By using storytelling techniques, encouraging audience participation, asking questions, and handling difficult audience members, you can create a memorable and impactful presentation that resonates with your audience.

Presentation Software and Tools

In today’s professional environment, creating and delivering powerful presentations is a requirement for success. Fortunately, there are many tools and technologies available to help presenters bring their ideas to life. This section explores some of the most popular software and techniques for creating and delivering engaging presentations.

A. Overview of Popular Presentation Software

There are many presentation software tools available, but some are more widely used than others. The most popular presentation software tools include:

  • Microsoft PowerPoint  – A versatile software tool that allows users to create dynamic presentations with a range of text, graphics, and multimedia features.
  • Apple Keynote  – An alternative to PowerPoint that includes many of the same features and is optimized for use on Apple devices.
  • Google Slides  – A cloud-based alternative to PowerPoint that allows users to create and share presentations online.
  • Prezi  – A non-linear presentation tool that uses a canvas rather than slides to tell a story.

B. Techniques for Using PowerPoint Effectively

PowerPoint is a widely used presentation software tool, but there are some key techniques that can be used to present more effectively. Some of these techniques include:

  • Simplicity  – Avoid cluttering slides with too much content. Keep text to a minimum and use images and graphics to emphasize key points.
  • Consistency  – Use a consistent font, color scheme, and style throughout the presentation to create a professional-looking deck.
  • Storytelling  – Use a clear narrative to guide the audience through the presentation and keep them engaged.
  • Animation  – Use animations and other visual effects sparingly to emphasize key points and keep the audience’s attention.

C. Tips for Creating Engaging Multimedia

Engaging multimedia elements can help bring a presentation to life and make it more memorable. Some tips for creating engaging multimedia include:

  • Images  – Use high-quality images that are relevant to the topic and can help illustrate key points.
  • Graphs and charts  – Use graphs and charts to display data in a clear and concise way.
  • Video  – Include relevant video clips to emphasize key points and break up the presentation.
  • Interactive elements  – Use interactive elements such as quizzes or polls to engage the audience and encourage participation.

D. Other Presentation Tools and Technologies

In addition to the software tools and techniques mentioned above, there are many other presentation tools and technologies that can be used to make a presentation more engaging. Some of these include:

  • Virtual and augmented reality  – Virtual and augmented reality can be used to create immersive experiences for the audience and help them better understand complex concepts.
  • Audience response systems  – Audience response systems allow the audience to participate in the presentation by responding to questions or providing feedback.
  • Live streaming  – Live streaming allows the presentation to be broadcast online in real-time, allowing a wider audience to view the presentation.

Presentation Skills in Professional Settings

Delivering effective presentations is a crucial skill for career success. In professional settings, presentations are an opportunity to showcase expertise, make persuasive arguments, and establish credibility. Below are some common types of presentations and tips for delivering them successfully.

A. Interview Presentations

Job interviews often include a presentation component, where candidates are asked to deliver a pitch about themselves and their qualifications. To make a strong impression in an interview presentation, consider the following tips:

  • Research the company and its values to tailor your message accordingly.
  • Practice your presentation in advance and anticipate potential questions or points of discussion.
  • Use storytelling techniques to make your presentation engaging and memorable.
  • Be confident, enthusiastic, and energetic to convey your passion for the job and demonstrate your communication skills.

B. Business Proposals

In business settings, proposals are often used to pitch new ideas, products, or services to potential clients or stakeholders. To create a persuasive proposal presentation, consider the following tips:

  • Understand the needs and interests of your audience to tailor your proposal accordingly.
  • Use a clear and concise format that highlights the key benefits and value of your proposal.
  • Anticipate potential objections or concerns and address them proactively in your presentation.
  • Use visual aids or demonstrations to support your proposal and make it more engaging.

C. Sales Presentations

Sales presentations are a common way to promote products, services, or solutions to potential customers. To make an effective sales presentation, consider the following tips:

  • Focus on the needs and pain points of your target audience, and position your product as a solution.
  • Use storytelling techniques or case studies to illustrate the benefits and value of your product.
  • Be confident and assertive, but also empathetic and responsive to your audience’s feedback and questions.
  • Use visual aids or demos to showcase your product in action and make it more tangible.

D. Conference Presentations

Conference presentations are a chance to share research, insights, or expertise with a broader audience. To make a compelling conference presentation, consider the following tips:

  • Identify the main message or takeaway of your presentation and structure your content accordingly.
  • Use a clear and engaging narrative or story arc to make your presentation more cohesive and memorable.
  • Use visual aids or multimedia to support your main points and make your presentation more engaging.
  • Rehearse your delivery and timing to ensure that you stay within the allotted time and maintain a good pace.

E. Other Professional Settings

There are many other professional settings where presentation skills can be valuable, such as meetings, training sessions, or public speaking events. To deliver effective presentations in these settings, consider the following tips:

  • Understand the purpose and scope of your presentation, and tailor your content and delivery accordingly.
  • Use visual aids or other interactive elements to support your presentation and make it more engaging.
  • Anticipate potential objections or questions and prepare to respond effectively.

Excellence in Public Speaking and Presentation Skills

Public speaking and presentation skills play a significant role in career success. To achieve excellence in these skills, one needs to develop strategies for growth, continuously work on improving them, and stay current with future trends.

A. Strategies for Growth

Developing strategies for growth involves setting goals and working towards achieving them. Here are some tips for building a strong foundation:

  • Identify your audience – Know who you are presenting to and what their goals and interests are.
  • Craft a compelling message – Create a clear message that resonates with your audience.
  • Practice regularly – Practice speaking and presenting regularly, either in front of a mirror or in front of others.
  • Seek feedback – Seek feedback from colleagues or mentors to identify areas for improvement.

B. Tips for Continuous Improvement

Once you have established good strategies, the next step to excellence is to continually work on improving your skills. Here are some tips for continuous improvement:

  • Attend workshops or training sessions – Attend workshops or training sessions on public speaking and presentation skills to learn new techniques and best practices.
  • Take advantage of technology – Utilize technology to enhance your presentations, such as incorporating multimedia or using presentation software.
  • Analyze successful presentations – Analyze successful presentations from others and learn from their techniques.
  • Embrace constructive criticism – Listen to feedback from audience members or colleagues and use it to make improvements.

C. Future Trends in Presentation Skills

As technology continues to advance, there are several future trends in presentation skills that professionals should stay current with, such as:

  • Interactive presentations – Interactive presentations engage the audience through the use of technology, such as live polling or virtual reality.
  • Storytelling – Storytelling is becoming increasingly popular in presentations, as it allows the presenter to connect with the audience on a more personal level.
  • Personalization – Personalization involves tailoring the presentation to the individual needs of the audience, such as incorporating their names or organization’s branding.
  • Artificial Intelligence – Artificial intelligence is being used to analyze and provide feedback on presentation skills, allowing presenters to make more data-driven improvements.

To achieve excellence in public speaking and presentation skills, individuals need to invest in building a strong foundation, continuously work on improving their skills, and stay current with future trends. By doing so, professionals can enhance their career success and influence their audience to take meaningful action.

Examples of Effective Presentations

A. sample presentation outlines.

Sample presentation outlines are included to give readers an idea of how presentations can be structured. These outlines may include the following sections:

  • Introduction
  • Main Points
  • Supporting Details
  • Call to Action

By following these outlines, presenters can organize their ideas and deliver a clear and concise message to their audience.

B. Video Examples of Effective Presentations

Video examples of effective presentations allow readers to see real-life examples of presenters who excel at delivering engaging and informative presentations. These videos may feature live presentations, TED talks, or business pitches. By watching these videos, readers can learn from the delivery techniques, body language, and visual aids used by the presenters.

C. Analysis of What Makes Effective Presentations

In this section, the article delves deeper into what makes a presentation effective. The analysis may cover topics such as:

  • Audience Engagement: An effective presentation should keep the audience engaged and interested by using interactive tools, storytelling techniques, and humor.
  • Relevance: The presentation should be relevant and deliver useful information that can benefit the audience.
  • Structure: Presentations should follow a logical structure and should be easy to follow, with clear transitions between topics.
  • Delivery: An effective presentation requires good vocal and nonverbal communication skills, such as eye contact, posture, and tone of voice.
  • Visual Aids: The use of visual aids, such as slides, videos, and infographics, can enhance the message and increase engagement.

By understanding these key elements, individuals can improve their presentation skills and build their confidence when presenting in front of an audience.

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The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

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Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Importance of Presentation Skills in personal life

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Importance of Presentation Skills in professional life

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of presentation skills in personal and professional life, we will now provide you with tips to Improve Your Presentation Skills .

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

Presentation Skills Training

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

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The skill you need now: presentation literacy

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TED curator Chris Anderson discusses the transformative power of speaking to an audience from the heart.

You’re nervous, right?

Stepping out onto a public stage and having hundreds of pairs of eyes turned your way is terrifying. You dread having to stand up in a company meeting and present your project. What if you get nervous and stumble over your words? What if you completely forget what you were going to say? Maybe you’ll be humiliated! Maybe your career will crater! Maybe the idea you believe in will stay buried forever!

But guess what? Almost everyone has experienced the fear of public speaking. Indeed, surveys that ask people to list their top fears often report public speaking as the most widely selected, ahead of snakes, heights — and even death.

How can this be? There is no tarantula hidden behind the microphone. You have zero risk of plunging off the stage to your death. The audience will not attack you with pitchforks. Then why the anxiety?

It’s because there’s a lot at stake — not just the experience in the moment, but in our longer-term reputation. How others think of us matters hugely. We are profoundly social animals. We crave each other’s affection, respect and support. Our future happiness depends on these realities to a shocking degree. And we sense that what happens on a public stage is going to affect these social currencies, for better or worse. But with the right mindset, you can use your fear as an incredible asset. It can be the driver that will persuade you to prepare for a talk properly.

That’s what happened when Monica Lewinsky (TED Talk: The price of shame ) came to the TED stage. For her, the stakes couldn’t have been higher. Seventeen years earlier, she had been through the most humiliating public exposure imaginable, an experience so intense it almost broke her. Now she was attempting a return to a more visible public life, to reclaim her narrative. But she was not an experienced public speaker, and she knew that it would be disastrous if she messed up. She told me:

“Nervous is too mild a word to describe how I felt. More like . . . Gutted with trepidation. Bolts of fear. Electric anxiety. If we could have harnessed the power of my nerves that morning, I think the energy crisis would have been solved. Not only was I stepping out onto a stage in front of an esteemed and brilliant crowd, but it was also videotaped, with the high likelihood of being made public on a widely viewed platform. I was visited by the echoes of lingering trauma from years of having been publicly ridiculed. Plagued by a deep insecurity I didn’t belong on the TED stage. That was the inner experience against which I battled.”

monica_ted2015_031915_2dd7163

And yet Monica found a way to turn that fear around. Her talk won a standing ovation at the event, rocketed to a million views within a few days and earned rave reviews online. It even prompted a public apology to her from a longtime critic, feminist author Erica Jong.

The brilliant woman I am married to, Jacqueline Novogratz (TED Talk: Inspiring a life of immersion ), was also haunted by fear of public speaking. In school, at college and into her twenties, the prospect of a microphone and watching eyes was so scary it was debilitating. But she knew that to advance her work fighting poverty, she’d have to persuade others, and so she just began forcing herself to do it. Today she gives scores of speeches every year, often earning standing ovations.

Jackqueline Novogratz at TEDWomen in 2010, where she gave her fifth TED Talk after many years of public speaking. Photo by James Duncan Davidson

Indeed, everywhere you look, there are stories of people who were terrified of public speaking but found a way to become really good at it, from Eleanor Roosevelt to Warren Buffett to Princess Diana, who was known to all as “shy Di,” but found a way to speak informally in her own voice, and the world fell in love with her.

elon_8513484045_80e890d598_o

If you can get a talk right, the upside can be amazing. Take the talk that entrepreneur Elon Musk (TED Talk: The mind behind Tesla, SpaceX, SolarCity … ) gave to SpaceX employees on August 2, 2008. Musk was not known as a great public speaker. But that day, his words marked an important turning point for his company. SpaceX had already suffered two failed launches. This was the day of the third launch, and everyone knew failure could force the company’s closure. The Falcon rocket soared off the launch pad, but right after the first stage fell away, disaster struck. The spacecraft exploded. The video feed went dead. Some 350 employees had gathered and, as described by Dolly Singh, the company’s head of talent acquisition, the mood was thick with despair. Musk emerged to speak to them. He told them they’d always known it would be hard, but that despite what had happened, they had already accomplished something that day that few nations, let alone companies, had achieved. They had successfully completed the first stage of a launch and taken a spacecraft to outer space. They simply had to pick themselves up and get back to work. Here’s how Singh described the talk’s climax:

Then Elon said, with as much fortitude and ferocity as he could muster after having been awake for like 20+ hours by this point, “For my part, I will never give up and I mean never.” I think most of us would have followed him into the gates of hell carrying suntan oil after that. It was the most impressive display of leadership that I have ever witnessed. Within moments the energy of the building went from despair and defeat to a massive buzz of determination as people began to focus on moving forward instead of looking back.

That’s the power of a single talk. You might not be leading an organization, but a talk can still open new doors or transform a career.

TED speakers have told us delightful stories of the impact of their talks. Yes, there are sometimes book and movie offers, higher speaking fees and unexpected offers of financial support. But the most appealing stories are of ideas advanced, and lives changed. Young Malawian inventor William Kamkwamba’s inspiring talk about building a windmill in his village as a 14-year-old (TED Talk: How I harnessed the wind ) sparked a series of events that led to him being accepted into an engineering program at Dartmouth College.

william_s07_williamkamkwamba_d71_9142

Here’s a story from my own life: When I first took over leadership of TED in late 2001, I was reeling from the near collapse of the company I had spent 15 years building, and I was terrified of another huge public failure. I had been struggling to persuade the TED community to back my vision for TED, and I feared that it might just fizzle out. Back then, TED was an annual conference in California, owned and hosted by a charismatic architect named Richard Saul Wurman, whose larger-than-life presence infused every aspect of the conference. About 800 people attended every year, and most of them seemed resigned to the fact that TED probably couldn’t survive once Wurman departed. The TED conference of February 2002 was the last to be held under his leadership, and I had one chance and one chance only to persuade TED attendees that the conference would continue just fine. I had never run a conference before, however, and despite my best efforts at marketing the following year’s event, only 70 people had signed up for it.

Early on the last morning of that conference, I had 15 minutes to make my case. And here’s what you need to know about me: I am not naturally a great speaker. I say “um” and “you know” far too often. I will stop halfway through a sentence, trying to find the right word to continue. I can sound overly earnest, soft spoken, conceptual. My quirky British sense of humor is not always shared by others.

I was so nervous about this moment, and so worried that I would look awkward on the stage, that I couldn’t even bring myself to stand. Instead I rolled forward a chair from the back of the stage, sat on it and began.

Too nervous to stand, Chris Anderson addresses the 2002 TED audience from a chair, ultimately inspiring them to follow his lead in forging TED's next chapter. Video still courtesy of TED.

I look back at that talk now and cringe — a lot. If I were critiquing it today, there are a hundred things I would change, starting with the wrinkly white T-shirt I was wearing. And yet … I had prepared carefully what I wanted to say, and I knew there were at least some in the audience desperate for TED to survive. If I could just give those supporters a reason to get excited, perhaps they would turn things around. Because of the recent dotcom bust, many in the audience had suffered business losses as bad as my own. Maybe I could connect with them that way?

I spoke from the heart, with as much openness and conviction as I could summon. I told people I had just gone through a massive business failure. That I’d come to think of myself as a complete loser. That the only way I’d survived mentally was by immersing myself in the world of ideas. That TED had come to mean the world to me — that it was a unique place where ideas from every discipline could be shared. That I would do all in my power to preserve its best values. That, in any case, the conference had brought such intense inspiration and learning to us that we couldn’t possibly let it die … could we?

Oh, and I broke the tension with an apocryphal anecdote about France’s Madame de Gaulle and how she shocked guests at a diplomatic dinner by expressing her desire for “a penis.” In England, I said, we also had that desire, although there we pronounced it happiness and TED had brought genuine happiness my way.

To my utter amazement, at the end of the talk, Jeff Bezos, the head of Amazon, who was seated in the center of the audience, rose to his feet and began clapping. And the whole room stood with him. It was as if the TED community had collectively decided, in just a few seconds, that it would support this new chapter of TED after all. And in the 60-minute break that followed, some 200 people committed to buying passes for the following year’s conference, guaranteeing its success.

If that 15-minute talk had fizzled, TED would have died, four years before ever putting a talk on the Internet.

No matter how little confidence you might have today in your ability to speak in public, there are things you can do to turn that around. Facility with public speaking is not a gift granted at birth to a lucky few. It’s a broad-ranging set of skills. There are hundreds of ways to give a talk, and everyone can find an approach that’s right for them and learn the skills necessary to do it well.

Several years ago, TED’s content director, Kelly Stoetzel, and I went on a global tour in search of speaking talent. In Nairobi, Kenya, we met Richard Turere, a 12-year-old Maasai boy who had come up with a surprising invention. His family raised cattle, and one of the biggest challenges was protecting them at night from lion attacks. Richard had noticed that a stationary campfire didn’t deter the lions, but walking around waving a torch did seem to work. The lions were apparently afraid of moving lights! Richard had somehow taught himself electronics by messing around with parts taken from his parents’ radio. He used that knowledge to devise a system of lights that would turn on and off in sequence, creating a sense of movement. It was built from scrapyard parts — solar panels, a car battery and a motorcycle indicator box. He installed the lights and — presto! — the lion attacks stopped. News of his invention spread and other villages wanted in. Instead of seeking to kill the lions as they had done before, they installed Richard’s “lion lights.” Both villagers and pro-lion environmentalists were happy.

It was an impressive achievement but, at first glance, Richard certainly seemed an unlikely TED speaker. He stood hunched over in a corner of the room, painfully shy. His English was halting, and he struggled to describe his invention coherently. It was hard to imagine him on a stage in California in front of 1,400 people, slotted alongside Sergey Brin and Bill Gates.

But Richard’s story was so compelling that we went ahead anyway and invited him to come speak at TED (TED Talk: My invention that made peace with lions ). In the months before the conference, we worked with him to frame his story — to find the right place to begin, and to develop a natural narrative sequence. Because of his invention, Richard had won a scholarship to one of Kenya’s best schools, where he had the chance to practice his TED Talk several times in front of a live audience. This helped build his confidence to the point where his personality could shine through.

richard_ted2013_0035366_d41_4268

He got on an airplane for the first time in his life and flew to Long Beach, California. As he walked onto the TED stage, you could tell he was nervous, but that only made him more engaging. As Richard spoke, people were hanging on his every word, and every time he smiled, the audience melted. When he finished, people just stood and cheered.

Richard’s tale can encourage us all to believe we might be able to give a decent talk. Your goal is not to be Winston Churchill or Nelson Mandela. It’s to be you. If you’re a scientist, be a scientist; don’t try to be an activist. If you’re an artist, be an artist; don’t try to be an academic. If you’re just an ordinary person, don’t try to fake some big intellectual style; just be you. You don’t have to raise a crowd to its feet with a thunderous oration. Conversational sharing can work just as well. In fact, for most audiences, it’s a lot better. If you know how to talk to a group of friends over dinner, then you know enough to speak publicly.

And technology is opening up new options. We live in an age where you don’t have to be able to speak to thousands of people at a time to have an outsized impact. It could just be you talking intimately to a video camera, and letting the Internet do the rest.

Presentation literacy isn’t an optional extra for the few. It’s a core skill for the twenty-first century. It’s the most impactful way to share who you are and what you care about. If you can learn to do it, your self-confidence will flourish, and you may be amazed at the beneficial impact it can have on your success in life, however you might choose to define that.

If you commit to being the authentic you, I am certain that you will be capable of tapping into the ancient art that is wired inside us. You simply have to pluck up the courage to try.

Excerpted from the book TED Talks: The Official TED Guide to Public Speaking by Chris Anderson. © 2016 by Chris Anderson. Reproduced by permission of Houghton Mifflin Harcourt. All rights reserved.

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About the author

Chris Anderson is the curator of TED.

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  • presentation literacy
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  • William Kamkwamba

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Personal Presentation

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Personal presentation is how you portray and present yourself to other people. It includes how you look, what you say, and what you do, and is all about marketing YOU, the brand that is you.

What others see and hear from you will influence their opinion of you. Good personal presentation is therefore about always showing yourself in the best possible light.

We all know that you only get one chance to make a first impression. Most of us are probably also aware that it takes quite a long time to undo that first impression—and that if it is negative, we may never get the chance to do so. This page explains some of the skills involved in making a good first impression—and then continuing to impress over time.

Understanding Personal Presentation

Personal presentation is about you and how you present yourself to others.

This includes both in everyday situations and when under pressure, for example, at job interviews. It is best thought of as a form of communication , because it always involves at least two people—the person presenting themselves (you) and the person seeing and hearing you.

Personal presentation covers what other people both see and hear. It includes how you look, what you say, and what you do. It therefore requires a wide range of skills, from improving your personal appearance to your communication skills.

However, all these aspects start from one place: you.

To present yourself well and confidently, you need to believe in yourself—or at least, be able to act as if you do.

Perception is Truth

People who present themselves as confident will be perceived as such by others.

There is also plenty of evidence that once we start acting as if we are confident, we generally feel more confident too.

Confidence—but not arrogance—is a very attractive trait. Having a justified belief in yourself and your abilities helps other people to be confident in you too.

Good personal presentation therefore requires good self-esteem and self-confidence. It means that you have to learn about yourself, and understand and accept who you are, both your positives and your negatives, and be comfortable with yourself. This does not, however, mean that you believe that there is nothing that you can improve—but that you are confident in your ability to achieve, and know how to overcome your flaws.

Paradoxically, therefore, personal presentation is actually not about being self-conscious or overly concerned with what others think about you. People who present themselves well generally do so because they believe in themselves, rather than because they are worried about what other people think. These concepts are closely related to Personal Empowerment .

A complete picture—and a cycle

Personal presentation is about conveying appropriate signals for the situation and for the other individuals involved.

People who lack self-esteem and confidence may fail to convey their message effectively or fully utilise their skills and abilities because of the way they present themselves. However, by improving your communication skills and reducing barriers to understanding, you may also improve your self-esteem and confidence.

Our pages: Communication Skills , Barriers to Communication and Improving Self-Esteem provide more information.

Areas of Personal Presentation

Improving personal presentation therefore requires a look at several different areas.

These include:

Self-esteem and self-confidence – how you feel about yourself and your abilities

Personal appearance – how you look, and how other people see you

Non-verbal communication – your body language, voice and facial expressions

Verbal communication – how you speak and use your words to make an impression

Behaviour – how you behave more generally, including politeness.

Self-Esteem and Self-Confidence

Self-esteem and self-confidence are closely related, but not quite the same thing.

Self-esteem is how you see and value yourself .

Self-confidence is believing in or having faith in your ability , rather than yourself as a person.

Neither self-esteem nor self-confidence are static. They vary as a result of numerous factors, including different situations and the presence of different people, personal stress levels and the level of change. Low levels of self-esteem are often associated with low levels of confidence, but those with good self-esteem can also suffer from low confidence.

To improve your self-esteem and self-confidence, spend time thinking about how you value yourself. Remind yourself of what is good about you, and learn to manage the highs and lows of self-esteem. In particular, try to avoid being affected too much by others’ opinions about you.

It is also worth practising coming across as confident even when you are not, because those who appear confident are not only perceived as confident, but often actually become more confident.

See our pages on Improving Self-Esteem and Building Confidence for more discussion, tips and advice on this area.

Personal Appearance and Non-Verbal Communication

Personal appearance is the way that you dress and take care of your general appearance.

Much as we may hate the idea that appearances matter, this is an important factor in personal presentation. Whether you like it or not, others will make judgements about you based on how you look, which includes how you dress and your accessories. It is therefore worth taking time to think about what messages you are sending to others in the way that you dress.

Case study: The ‘gravitas bag’

Louise was a young graduate, working in a government department. She had been working there about two years, and had just started working for a new boss, a woman just a few years older than her.

One day, on the way to an important meeting, Louise’s carrier bag, in which she was carrying her notebook and pens, broke on the bus. Her boss laughed, but said to her, carefully,

“ You know, you ought to think a bit about how what you wear and carry affects what people think about you. I’m not sure it gives quite the right impression to wander into a meeting with pens and books spilling out of a split carrier bag—that’s why I keep a briefcase in my cupboard for the days when I’ve worn a backpack into work. This may sound stupid, but I always feel that people may be judging me because I’m both female and quite young. I don’t want to give them any reason to doubt my professionalism. ”

Neither did Louise. The next weekend, she went shopping. On the Monday, she proudly showed her boss a new handbag and matching briefcase—her ‘gravitas bag’, as she described it.

Your personal appearance is closely related to the body language, gestures and other non-verbal messages that you use.

Many people are unaware of how they are affected by body language, and also how they are affecting others. By being aware of positive and negative non-verbal signals, you can improve your image and the way people perceive you.

There is more about these ideas in our pages on Personal Appearance and Non-Verbal Communication , including specific pages on Body Language and Face and Voice .

Verbal Communication and Effective Speaking

What you say and how you say it are both important aspects of how you are perceived by others.

Verbal communication is all about the words that you choose. Those who are good at verbal communication understand the impact of their particular choice of words and choose the right words for the situation and the audience. They are skilled at getting their message across to others and ensuring that it has been received.

See our pages on Verbal Communication for more.

Good communicators also use their voices effectively to convey their feelings, and to influence their audience. Your voice says a lot about you and learning how to use it more effectively has many benefits. There are a number of aspects to your voice, including accent, tone, pitch and volume. Some of these are easier to change than others, but it is worth thinking about how each of these affects your audience, so that you can learn to use your voice more effectively. 

See our pages Effective Speaking and Non-Verbal Communication: Face and Voice to learn more.

How you behave, and not just how you speak, will leave a strong impression on others.

For example, if you are habitually late, you may give other people the impression that you do not value their time. Good time management skills can therefore be helpful in giving the right impression—as well as enabling you to work more efficiently.

See our pages Time Management and Avoiding Distractions for some ideas of to improve your time management skills.

More crucially, your general politeness—to everyone, and not just people who ‘matter’—will create an important impression about how you value others.  This is an essential element of personal presentation. It pays to consider your manners.

See our page How to be Polite for more.

Introduction to Communication Skills - The Skills You Need Guide to Interpersonal Skills

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Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

And finally…

It is almost certainly impossible to overestimate the importance of personal presentation, especially in creating a good first impression, but also in giving a longer-term view of yourself.

Improving some fairly basic communication skills and increasing your self-awareness will improve your ability to present yourself well. Knowing that you are more likely to say and do the right things, and look the part, will help to increase your confidence. All these will, in turn, help to ensure that you give the right impression.

This is especially true in more formal situations, culminating in improved communication and therefore better understanding.

Continue to: Personal Appearance Self-Presentation in Presentations

See also: Effective Ways to Present Yourself Well Building a Personal Brand That Will Boost Your Career 8 Ways to Effectively Market Yourself as a Professional

define presentation skills

10 Presentation Skills That Every Great Presenter Must Have

It’s no secret that effective presentations can help you get ahead in business. After all, what better way to show off your knowledge and expertise than by delivering a well-crafted presentation? The right presentation skills give you the ability to share your ideas with an audience convincingly and engagingly.

Unfortunately, not everyone is born a natural presenter. If you’re not used to standing up in front of an audience, the prospect of doing so can be daunting. Fortunately, there are a few simple things you can do to improve your presentation skills.

In this article, we’ll share some tips on how to do just that, allowing you to deliver an effective presentation.

Let’s get right into it.

What are Presentation Skills

What are Presentation Skills?

Presentation skills are the abilities you need to deliver a clear and effective presentation. After all, a good presenter is someone who can communicate their ideas in a way that engages and motivates their audience.

There are many different aspects to presentation skills, from knowing how to structure your talk to using visuals effectively, to dealing with nerves.

Developing strong presentation skills will help you to communicate your ideas more effectively and make a positive impression on your audience.

Presentation skills are important because they can help you to communicate your ideas clearly and effectively. A good presentation can make a big impact on your audience and can help to persuade them of your point of view.

Presentation skills are also important in other areas of life, such as job interviews, sales pitches, and networking events. Being able to present your ideas clearly and concisely can give you a big advantage over others who are not as confident in their presentation skills.

Why Is it Important To Recognize Presentation Skills & Their Benefits?

One of the most important reasons to recognize presentation skills is because they are a valuable skill for any profession. Good presentation skills can help you in your career by making it easier to sell your ideas, get promoted, and be successful in business.

In addition, good presentation skills can also help you in your personal life by making it easier to give speeches, make presentations, and teach classes.

In addition, recognizing presentation skills can also help you improve your presentations. If you are not aware of the importance of presentation skills, you may not be using them to their full potential.

By taking the time to learn about presentation skills and how to use them effectively, you can make your presentations more effective and persuasive.

Here’s a list of benefits that come with good presentation skills:

  • Increased confidence
  • The ability to think on your feet
  • Improved public speaking skills
  • Enhanced written communication skills
  • The ability to lead and motivate others
  • Enhanced problem-solving abilities
  • Improved negotiation skills
  • Stronger time management skills
  • Greater creativity
  • The opportunity to make a positive impact on others

10 Examples of Presentation Skills

10 Examples of Presentation Skills

Let’s now explore some practical examples of presentation skills that will help you ace your next big presentation.

A Clear And Confident Voice

One of the most important aspects of a great presentation is having a clear and confident voice. If you’re mumbling or speaking too quietly, your audience is going to have a hard time understanding you.

On the other hand, if you’re shouting or speaking too fast, they’re going to get overwhelmed and tune out. So, it’s important to find that happy medium where your voice is audible and easy to understand.

The Ability To Engage With Your Audience

Another key presentation skill is the ability to engage with your audience. This means making eye contact, using gestures, and speaking in a way that is relatable and easy to understand.

If you’re just standing there reading off a slide, chances are your audience is going to get bored pretty quickly. But if you can find ways to keep them engaged, they’ll be more likely to listen to what you have to say.

Good Eye Contact

One of the best ways to engage with your audience is through eye contact. When you make eye contact with someone, it shows that you’re interested in what they have to say and that you’re engaged in the conversation. It also helps to build trust and rapport.

So, if you can find ways to make eye contact with your audience members, it will go a long way in keeping them engaged.

Natural Gestures

Another great way to engage with your audience is through natural gestures. Using your hands and arms to gesture can help emphasize points and keep your audience engaged. Just be sure not to go overboard – too much gesturing can be distracting.

Positive Body Language

Your body language is also important when it comes to presentations. If you’re slouching or looking down at your feet, it’s going to show that you’re not confident in what you’re saying.

On the other hand, if you’re standing up straight and making strong eye contact, it’s going to give off a positive impression. So, be aware of your body language and try to project confidence through it.

The Use Of Visual Aids

Visual aids can be a great way to engage your audience and make your points more clear. Using slides, charts, and graphs can help illustrate your ideas and make them easier to understand. Similar to using gestures, just be sure not to overdo it – too many visuals can be overwhelming and confusing.

The Ability To Handle Questions

At some point during your presentation, you’re likely going to get questions from your audience; how you handle those questions can make or break your presentation. If you’re able to answer them confidently and without getting flustered, it’ll show that you know your stuff.

But if you start to get tongue-tied or defensive, it’s going to reflect poorly on you. So, be prepared for questions and try to stay calm when answering them.

An Organized Structure

Another important presentation skill is having a well-organized structure. This means having an introduction, main body, and conclusion to your presentation.

It also means using transitions between sections to help your audience follow along. If your presentation is all over the place, it’s going to be hard for your audience to stay engaged and they’ll quickly tune out.

The Use Of Storytelling

Storytelling is a great way to engage your audience and make your points more memorable. And while it might not seem like a traditional presentation skill, it can be extremely effective. So, if you can find ways to weave stories into your presentation, it’ll go a long way in captivating your audience.

Last but not least, confidence is one of the most important presentation skills you can have. If you’re not confident in what you’re saying, it’s going to show – and your audience is going to pick up on it.

So, even if you’re not feeling 100% sure of yourself, try to project confidence. It’ll make a big difference in how your audience perceives you and your message.

How To Identify & Master Presentation Skills

How To Identify & Master Presentation Skills

The good news is that presentation skills are not rocket science. Anyone can develop and master them with the right guidance.

Here’s a 5-step process to help you identify and master presentation skills.

Determine The Purpose Of Your Presentation

Are you trying to inform, persuade, or entertain your audience? Knowing the purpose of your presentation will help you focus on the right content and delivery.

Know Your Audience

Who will be watching or listening to your presentation? What are their needs, wants, and concerns? The better you understand your audience, the more effectively you can address their needs.

Structure Your Content

Organize your thoughts into an introduction, body, and conclusion. The introduction should grab your audience’s attention and set the stage for the rest of your presentation. The body should contain the meat of your argument, and the conclusion should drive home your main points.

Choose Your Delivery Method

Will you be using slides, props, or other visual aids? Will you be speaking extemporaneously or reading from a script? Choose a delivery method that best suits your content and audience.

Practice, Practice, Practice

The only way to become a master presenter is to practice, practice, practice! Experiment with different techniques and find what works best for you. Then keep practicing until it becomes second nature.

Also, consider that the right strengths test can help you understand your presentation skills better – both the strong ones and the ones to get better at. To this extent, the High5test.com strengths test is a great resource.

How To Improve Presentation Skills in The Workplace

The workplace is one of the most important places to hone your presentation skills. After all, in the business world, first impressions are key, and being able to deliver a polished and professional presentation can make all the difference in whether or not you’re successful.

Here are a few tips to help you improve your presentation skills in the workplace:

Preparation Is Key

This may seem like a no-brainer, but it’s worth repeating. When you’re preparing for a presentation, take the time to do your research and gather all of the necessary information. This will help ensure that your presentation is well-organized and flows smoothly.

Be Aware Of Your Body Language

Your body language speaks volumes, so it’s important to be aware of what you’re communicating with your nonverbal cues. Make sure you’re standing up straight, making eye contact, and using gestures appropriately. These small tweaks can make a big difference in how your audience perceives you.

One of the best ways to improve your presentation skills is simply to practice as much as you can. The more you present, the more comfortable you’ll become and the better you’ll be at thinking on your feet and handling questions from the audience.

Seek Feedback

After each presentation, take some time to reflect on what went well and what could be improved. If possible, seek feedback from your colleagues or boss. This will help you learn from your mistakes and continue to improve.

By following these tips, you can start to improve your presentation skills and make a positive impression in the workplace.

How To Highlight Presentation Skills In Resume & Job Interview

Another important skill that is often overlooked is the ability to highlight presentation skills in both a resume and a job interview. This can be the difference between getting the job and not.

When you are applying for a job, your resume is often the first thing that potential employers will look at. It is important to make sure that your resume includes any relevant presentation skills that you may have.

You can do this by including any experience you have in public speaking, leading presentations, or teaching courses. If you do not have any experience in these areas, consider listing any other relevant skills that could transfer over into presenting, such as customer service or sales experience.

In addition to your resume, it is also important to be able to highlight your presentation skills during a job interview. This is often done through behavioral interviewing, where you will be asked to describe specific examples of times when you have presented in the past. It is important to be prepared for this type of question and to have a few examples ready to go.

When you are highlighting your presentation skills, it is important to focus on any successes that you have had. This could be anything from getting positive feedback from an audience to successfully teaching a new course.

No matter what the specific example is, it is important to focus on how you were able to positively impact the situation. This will show potential employers that you can effectively present information and that you are someone they would want on their team.

Bonus Tip: How to Improve Presentation Skills in School As a Student

School students often have to present in front of their classmates and teachers. This can be a daunting experience, especially if you don’t feel confident in your abilities. However, there are some things you can do to improve your presentation skills while you’re still in school.

Join A Club Or Organization That Requires Presentations

This will force you to get up in front of people regularly and hone your skills. If no club or organization at your school requires presentations, start one!

Give speeches in front of the mirror.

Practicing in front of a mirror can help you identify any nervous habits you have (like fidgeting or pacing) and correct them before you have to give a real speech.

Use Note Cards Instead Of A Script

Reading from a script can make you sound robotic and unauthentic. Note cards will help you stay on track without sounding like you’re reciting memorized lines.

Record Yourself Giving A Presentation

Then, watch the recording back to see how you can improve. This exercise can be painful, but it’s one of the best ways to identify your weaknesses and work on them.

Find A Mentor

Ask a teacher or another adult you trust to give you feedback on your presentations. They can offer helpful tips and criticism that will help you improve.

By following these tips, you’ll be well on your way to becoming a great presenter in no time!

Presentation Skills FAQs

What are the 7 presentation skills.

The 7 presentation skills are:

  • Eye contact

What are the 4 types of presentation skills?

The 4 types of presentation skills are:

  • Verbal communication
  • Visual aids
  • Non-verbal communication
  • Listening skills

What is the rule of presentation?

The rule of presentation is to always keep the audience in mind. This means knowing who your audience is, what they want to hear, and how to best deliver your message so that they will listen and be able to understand it.

define presentation skills

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define presentation skills

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What is a Presentation? Objectives, Elements, Important skills, Four Ps

  • Post last modified: 4 June 2023
  • Reading time: 19 mins read
  • Post category: Business Communication

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What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

  • 1 What is a Presentation?
  • 2.1 To Inform
  • 2.2 To Train
  • 2.3 To Persuade
  • 2.4 To Motivate
  • 2.5 To Entertain
  • 3 Main Elements of Presentation
  • 4.1 Analytical ability
  • 4.2 Effective communication ability
  • 4.3 Creative ability
  • 4.4 Good interpersonal skill
  • 4.5 Sound time management
  • 4.6 Problem-solving ability
  • 4.7 A sense of humour
  • 5 Evaluation Wheel
  • 6.1 Prepare
  • 6.2 Practice
  • 6.3 Present
  • 7.1 Know Yourself
  • 7.2 Know Your Material
  • 7.3 Know Your Purpose
  • 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

  • Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
  • Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
  • Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

  • Introduction : This section includes the name of the topic and the purpose of the presentation.
  • Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
  • Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

Business Communication Notes

( Click on Topic to Read )

  • What is Business Communication?
  • What is Communication?
  • Types of Communication
  • 7 C of Communication

Barriers To Business Communication

  • Oral Communication
  • Types Of Non Verbal Communication
  • What is Written Communication?
  • What are Soft Skills?
  • Interpersonal vs Intrapersonal communication
  • Barriers to Communication

Importance of Communication Skills

  • Listening in Communication
  • Causes of Miscommunication
  • What is Johari Window?
  • What is Presentation?

Communication Styles

  • Channels of Communication
  • Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
  • Organisational Communication
  • Horizontal C ommunication
  • Grapevine Communication
  • Downward Communication
  • Verbal Communication Skills
  • Upward Communication
  • Flow of Communication
  • What is Emotional Intelligence?
  • What is Public Speaking?
  • Upward vs Downward Communication
  • Internal vs External Communication
  • What is Group Discussion?
  • What is Interview?
  • What is Negotiation?
  • What is Digital Communication?
  • What is Letter Writing?

Resume and Covering Letter

  • What is Report Writing?
  • What is Business Meeting?
  • What is Public Relations?
  • What Is Market Segmentation?
  • What Is Marketing Mix?
  • Marketing Concept
  • Marketing Management Process
  • What Is Marketing Environment?
  • What Is Consumer Behaviour?
  • Business Buyer Behaviour
  • Demand Forecasting
  • 7 Stages Of New Product Development
  • Methods Of Pricing
  • What Is Public Relations?
  • What Is Marketing Management?
  • What Is Sales Promotion?
  • Types Of Sales Promotion
  • Techniques Of Sales Promotion
  • What Is Personal Selling?
  • What Is Advertising?
  • Market Entry Strategy
  • What Is Marketing Planning?
  • Segmentation Targeting And Positioning
  • Brand Building Process
  • Kotler Five Product Level Model
  • Classification Of Products
  • Types Of Logistics
  • What Is Consumer Research?
  • What Is DAGMAR?
  • Consumer Behaviour Models
  • What Is Green Marketing?
  • What Is Electronic Commerce?
  • Agricultural Cooperative Marketing
  • What Is Marketing Control?
  • What Is Marketing Communication?
  • What Is Pricing?
  • Models Of Communication
  • What is Sales Management?
  • Objectives of Sales Management
  • Responsibilities and Skills of Sales Manager
  • Theories of Personal Selling
  • What is Sales Forecasting?
  • Methods of Sales Forecasting
  • Purpose of Sales Budgeting
  • Methods of Sales Budgeting
  • Types of Sales Budgeting
  • Sales Budgeting Process
  • What is Sales Quotas?
  • What is Selling by Objectives (SBO) ?
  • What is Sales Organisation?
  • Types of Sales Force Structure
  • Recruiting and Selecting Sales Personnel
  • Training and Development of Salesforce
  • Compensating the Sales Force
  • Time and Territory Management
  • What Is Logistics?
  • What Is Logistics System?
  • Technologies in Logistics
  • What Is Distribution Management?
  • What Is Marketing Intermediaries?
  • Conventional Distribution System
  • Functions of Distribution Channels
  • What is Channel Design?
  • Types of Wholesalers and Retailers
  • What is Vertical Marketing Systems?
  • What i s Marketing?
  • What i s A BCG Matrix?
  • 5 M’S Of Advertising
  • What i s Direct Marketing?
  • Marketing Mix For Services
  • What Market Intelligence System?
  • What i s Trade Union?
  • What Is International Marketing?
  • World Trade Organization (WTO)
  • What i s International Marketing Research?
  • What is Exporting?
  • What is Licensing?
  • What is Franchising?
  • What is Joint Venture?
  • What is Turnkey Projects?
  • What is Management Contracts?
  • What is Foreign Direct Investment?
  • Factors That Influence Entry Mode Choice In Foreign Markets
  • What is Price Escalations?
  • What is Transfer Pricing?
  • Integrated Marketing Communication (IMC)
  • What is Promotion Mix?
  • Factors Affecting Promotion Mix
  • Functions & Role Of Advertising
  • What is Database Marketing?
  • What is Advertising Budget?
  • What is Advertising Agency?
  • What is Market Intelligence?
  • What is Industrial Marketing?
  • What is Customer Value
  • What is Consumer Behaviour?
  • What Is Personality?
  • What Is Perception?
  • What Is Learning?
  • What Is Attitude?
  • What Is Motivation?
  • Consumer Imagery
  • Consumer Attitude Formation
  • What Is Culture?
  • Consumer Decision Making Process
  • Applications of Consumer Behaviour in Marketing
  • Motivational Research
  • Theoretical Approaches to Study of Consumer Behaviour
  • Consumer Involvement
  • Consumer Lifestyle
  • Theories of Personality
  • Outlet Selection
  • Organizational Buying Behaviour
  • Reference Groups
  • Consumer Protection Act, 1986
  • Diffusion of Innovation
  • Opinion Leaders
  • What is Business Law?
  • Indian Contract Act 1872
  • Essential Elements of a Valid Contract
  • Types of Contract
  • What is Discharge of Contract?
  • Performance of Contract
  • Sales of Goods Act 1930
  • Goods & Price: Contract of Sale
  • Conditions and Warranties
  • Doctrine of Caveat Emptor
  • Transfer of Property
  • Rights of Unpaid Seller
  • Negotiable Instruments Act 1881
  • Types of Negotiable Instruments
  • Types of Endorsement
  • What is Promissory Note?
  • What is Cheque?
  • What is Crossing of Cheque?
  • What is Bill of Exchange?
  • What is Offer?
  • Limited Liability Partnership Act 2008
  • Memorandum of Association
  • Articles of Association
  • What is Director?
  • Trade Unions Act, 1926
  • Industrial Disputes Act 1947
  • Employee State Insurance Act 1948
  • Payment of Wages Act 1936
  • Payment of Bonus Act 1965
  • Labour Law in India
  • What is Brand Management?
  • 4 Steps of Strategic Brand Management Process
  • Customer Based Brand Equity
  • What is Brand Equity?

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