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Unique Content Writing Topics for All Writers [+ 5 Writing Tips]

Neil May 5, 2024 Blog Post Idea Generator Leave a Comment

“When you write about something you are actually good at or enjoy, you actually stick to it longer.” We loved this statement from Lara Acosta’s recent LinkedIn post . It stresses the need to excel in or, at minimum, enjoy a topic before putting it into writing.

Meme showing a tired cat who searched for some good content writing topics

General writing can be as easy as jotting down a to-do list or as challenging as drafting a biography. But when it comes to content writing, finding the right topic and angle can feel like a tough nut to crack. Is that something you’ve experienced before?

It’s easy to feel stuck and uninspired, especially when balancing a lot on your plate with tight deadlines. Don’t worry as today we’ll help you break through and keep your writing rhythm going💃! We’ll provide plenty of trending content writing topics so you never run out of ideas again!

Why Is Having Content Writing Topics Important?

A notebook demonstrating that content strategy starts with discovering good content writing topics

Source: Freepik

It’s important for you to have a variety of content writing ideas because they help you streamline your writing process in several ways. They help you

Save time — Pre-planning your content allows you to research and write more efficiently, saving time and effort.
Avoid writer’s block — Having a list of topics beforehand eliminates the stress of last-minute decisions so you can focus on creating quality content with a clear mind.
Ensure variety — Keeping sample topics for content writing ready helps you create diverse, fresh content, meeting various preferences and needs.
Boost productivity — With a clear roadmap of topics, you can work more efficiently and produce high-quality content promptly.
Build topical authority — Planning your content around specific topics allows you to dive deep and showcase expertise, building trust and authority in your niche.
Improve scheduling — Having topics for content writing in advance lets you create a content calendar, making it easier to schedule, write, and publish content consistently.

71 Content Writing Topics – By Niche

Content writing topics for different niches

Content writing includes a big mix of niche-based topics, providing writers with many options to explore. We’re here to bring you the best topics for articles across technology, lifestyle, finance, and other niches. Check these trending topics to write about and find the ideal one for your niche.

Science and Technology

Cybersecurity Trends And Tips For 2024
Breakthroughs In Space Exploration
Machine Learning Algorithms
Augmented Reality And Virtual Reality In Gaming
How is Robotics Changing Industries?
X Latest Renewable Energy Innovations
How Does Blockchain Work?
Advancements In Medical Technology
Can We Achieve Immortality Through Science?
Future Transport: Electric Vehicles, Self-Driving Cars, And Hyperloop

Check out our insider guide on how to write an article online to put your mind at ease and take action faster.

Fashion and Lifestyle

How To Find Your Signature Look
The Evolution Of Streetwear Culture
How Clothing Impacts Our Mood And Confidence
Tips For Mixing And Matching Patterns In Fashion
X Must-Know Diy Fashion Hacks
Beauty Routines For Every Skin Type
Fashion Icons Of The Decade
How To Build A Capsule Wardrobe
Seasonal Wardrobe Essentials
How To Make Mindful Purchasing Decisions
Budgeting Tips And Strategies For Financial Wellness
X Ways To Design A Cozy And Functional Home Office Space

Want to be a lifestyle blogger? Mostly folks don’t care to delve into the ins and outs of a lifestyle blog before starting their own! It’s very important to do preliminary work! And here’s your all-inclusive guide to answer “What is lifestyle blogging?”

Health and Wellness

Tips For Reducing Screen Time
How To Maintain A Balanced Diet
The Science Behind Intermittent Fasting
Healthy Meal Prep Ideas For The Week
The Importance Of Sleep Hygiene
X Healing Herbs For Everyday Use
The Power Of Positive Thinking
Home Workouts For All Fitness Levels
The Benefits Of Yoga For Stress Management
Natural Healing Through Ayurvedic Practices
Mindfulness Practices For Busy Lives

Travel and Photography

The Impact Of Travel On Personal Growth
How To Travel On A Budget
Traveling With Kids: Family-Friendly Destinations
Packing Essentials For Different Climates
Top Destinations For Adventure Seekers
X Tips For Solo Travelers
Astrophotography For Beginners
Drone Photography Essentials
The Beauty Of Capturing Culture Through Photography
Landscape Photography Tips

Food and Recipes

Healthy Snacks For Busy Days
The Role Of Nutrition In Healthy Eating
Meal Planning And Prepping For Busy People
Seasonal Recipes For Fresh Produce
Cooking With Alternative Ingredients
Desserts You Can Make In Under 30 Minutes
Creative Plating Techniques For Home Cooks
Restaurant Recipe Hacks
Cooking For A Crowd: Tips And Tricks
Baking Tips For Beginners

Business and Finance

X Steps To Start And Launch Your Own Business
Personal Finance Tips For Millennials
Emerging Trends In E-Commerce
The Future Of Remote Work And Its Impact On Businesses
How To Improve Your Credit Score
The Importance Of Networking In Business
Investment Strategies For Beginners
The Role Of Digital Marketing In Business Growth
Inspiring Stories Of X Female Entrepreneurs

Sports and Entertainment

Upcoming Sports Events To Watch This Year
The Rise Of Women In Sports And Media
Unforgettable Moments In Sports History
The Best Sports Documentaries To Watch
How To Stay Fit Like Your Favorite Athletes
Celebrity Athletes And Crossover Careers
The Impact Of Streaming Services On Entertainment
Behind The Scenes: The Making Of A Movie
The Evolution Of Stand-Up Comedy

The aforementioned content writing topics will help you to excite the readers enough so they open and explore your blog further. Now all you want is to keep them reading, right? These blog post best practices will make it super-easy for you to achieve this.

Content Gorilla’s Free Blog Post Idea Generator – Your Content Writing Topics Sidekick

Free Blog Post Idea Generator by Content Gorilla

Source: Content Gorilla

Are you willing to come up with a killer idea for your next blog post yourself? Try using our Free Blog Post Idea Generator for tons of valuable yet free ideas. Of course, you can customize these ideas for an article however you want! It offers you a lot of salient features, including the following:

Super fast generation.
Unlimited, unique ideas.
Easy-to-use interface.
Time- and effort-saving functionalities.
Multi-lingual support.
Zero $s to sign up.

So, give this tool a shot for exploring interesting article topics now! 🚀

[Bonus] How to Write a Killer Blog Post

Cartoon of a girl writing a blog post by leveraging research and creative content writing topics

Once you have good content writing topics in your arsenal for the upcoming blogs, it’s time to create a blog outline . To save you time and effort, use our Free Blog Outline Generator ! Experiment with it and get as many outlines as you want in a matter of seconds!

Lastly, we’re going to leave you with 5 tips to write a killer blog post.

Create a catchy headline that grabs attention instantly.
Deliver value through expert insights and actionable advice.
Use infographics to enhance readability and engagement.
Add a clear call to action to drive desired outcomes.
Edit and proofread carefully for exemplary quality.

Looking for new topics for your personal blog? Selecting interesting content writing topics is the starting point for creating engaging articles. That’s why we provided you with 70+ trending topics for article writing . These trending ideas can help you keep your creative juices flowing.

Choose the ones you find most interesting and write about them. Always remember that each topic has its own potential. It’s your writing style that adds a special touch and takes your content to the level of being top-ranked on Google’s search engine results page.

I am a full-time online marketer, for over a decade now. Helped over 100,000+ people & generated well over $12M in online sales.

SEO Writing 101 — How to Create Content That Ranks Discover how to master keyword selection, content structure and on-page SEO to rank better on Google.

By Nick Zviadadze Edited by Chelsea Brown Jul 2, 2024

Key Takeaways

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy.
The benefits of writing SEO content include improved rankings and visibility, increased brand awareness, better user engagement and higher conversion rates.
This article highlights five key strategies to help you create SEO content that ranks.

Opinions expressed by Entrepreneur contributors are their own.

Shockingly, 96.55% of all pages get zero organic traffic from Google. And, without a solid SEO strategy, your content can easily get lost in the sea of unvisited Google pages and suffer the same fate. Luckily, there's a way to solve all that.

By mastering the basics of SEO writing and ensuring you create quality content, you can make search engines send more traffic your way. So, let's explore why SEO content is so important and touch upon the best SEO tips to improve your writing and boost your rankings.

Related: 6 SEO Tips to Help You Rank in the New Era of Quality Content

What is SEO content?

SEO content is created specifically to rank highly on Google and other search engines. Unlike conventional blog content, which you write based on your interests or what you think your audience wants, SEO content is planned and crafted to align with search engine algorithms and user search behavior.

You pick a keyword that your target audience is searching for. Then, you write content to rank well for that keyword. To achieve that, you must ensure it aligns with search intent and follows SEO best practices.

That means providing valuable, relevant information that answers the user's query, using clear and engaging language, incorporating keywords naturally, structuring your content with headings and subheadings, and including internal and external links to improve credibility and user experience.

Writing SEO content has several benefits:

Improves your rankings and visibility of your website

Attracts organic visitors who actively search for your topics

Keeps readers engaged on your website longer with relevant content

Increases your brand awareness and authority

Improves conversion rates

How to write SEO content that ranks

Writing good content is all about using the right SEO strategies , starting with the following:

1. Pick the right keyword

You should aim for keywords that are not too competitive but still have solid search volume.

For example, if you're a small ecommerce business trying to rank for "running shoes," you have to compete with giants like Nike and Adidas, which is almost impossible.

Instead, target keywords that are easier to rank for but still relevant to your business, like "breathable running shoes for hot weather." These keywords can drive targeted leads to your website without investing so much time and effort to rank for them.

Here's how to find these keywords:

Use SEO tools like SEMrush or Ahrefs to identify keywords with good search volume and lower competition

Look at the keywords your competitors are ranking for and find opportunities they might have missed

Focus on long-tail keywords that often bring more qualified traffic

2. Create a content outline (make sure to satisfy search intent)

Once you've chosen your keyword, make sure the content you create matches the search intent behind it. Search intent is the reason behind the search query or what the user wants to find through their search.

For example, if your keyword is "Nike Air Zoom Pegasus 40 vs. Adidas Ultraboost Light," the search intent is to compare the two running shoes. Your content should provide a thorough comparison, covering aspects like comfort, durability, price and user reviews, rather than something unrelated, like the history of each brand.

Related: 3 Powerful SEO Techniques That Will Boost Your Website's Search Engine Ranking

Creating a content outline helps you structure your content to meet this intent. You can do that by:

Googling your keyword and going through top-ranking content

Analyzing the structure and noting down common themes

Creating an outline that follows a logical progression

Breaking down your content into sections with clear headings

Adding images, charts and videos to improve your content

3. Follow on-page SEO best practices

Nailing on-page SEO ensures that search engines and readers can easily understand and navigate your content. The best way to do that is to follow these SEO techniques:

Include your keyword in the title, URL, introduction, subheadings and conclusion

Place your keyword naturally throughout the content without keyword stuffing

Use plenty of internal links to related content on your website

Maintain a clear and logical structure with headings and subheadings to improve readability

Write compelling meta descriptions that include your keyword to increase click-through rates

Ensure your content is mobile-friendly, as 59.4% of web traffic comes from mobile devices.

4. Create easy-to-read content

People rarely read whole articles from start to finish. Instead, they skim through them, searching for the information they need. That's why you need to follow a simple structure and use everyday language to ensure your content is easy to read and understand.

To improve the readability of your blog posts , you should:

Use clear and descriptive headers to guide readers through your content

Use bullet points wherever possible to break down information into digestible chunks

Bold the most important phrases in each section to highlight key takeaways

Incorporate screenshots to visually demonstrate key points and processes

Keep paragraphs short to make your content easy to skim

5. Include superior value

Most writers make the SEO mistake of not doing enough research before creating content. Instead, they paraphrase what their top-ranking competitors say or rely on AI to create generic blog posts.

However, you need to go the extra mile to create content that gets the best SEO results .

Start by digging deeper into forums like Reddit to discover your potential customers' most common pain points and questions. This step will help you understand their needs and concerns better.

Stay up to date with the latest news and developments in your industry to ensure your content is fresh and relevant. Read articles and listen to podcasts to get fresh insights and come up with unique angles for your articles.

You can also make your content more valuable by including the latest statistics or expert insights to add credibility and depth to your content. This is the best way to stand out from your competitors.

Related: Here's the SEO Combination You Need to Win Google's Algorithm

Mastering the basics of SEO writing is crucial for ensuring your content ranks well on Google.

Entrepreneur Leadership Network® Contributor

Founder at MintSEO

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14 SEO Content Writing Examples To Replicate

Writing content for search engines allows you to appear in search engine results pages. Once you're there, you can attract visitors to your site, give them valuable information, and get them interested in your brand.

But even if you publish awesome content jam-packed with value, it doesn't guarantee that people will find it. Your content has to be optimized for search engine algorithms.

Writing high-ranking content that readers find helpful can be a challenge, but there’s a method to it. In this blog post, I’ll discuss the characteristics of great content, along with 14 real-life examples of these characteristics. Let's jump into it.

14 SEO content writing examples

The best content is always packed with value and optimized for Google search results. Getting the right blend of this duo is not straightforward, but it has been done by many. Here are 14 content writing samples you can replicate in your content writing.

Write for your audience [Pick up Limes]

You don't have to write content for everyone on the internet. It's more practical to identify your target audience and figure out their needs, interests and pain points. With this knowledge, you can write SEO content that is relevant and helpful to someone out there.

Pick up Limes does this well. The food website provides recipes and information strictly for people interested in a plant-based diet. And it shows in every single detail.

For example, in their article on kitchen essentials , they mention the need for sharp knives. If you ask me, knives can be used to cut any type of food. But Pick up Limes keeps the conversation about cutting vegetables, fruits and nuts because that's what their readers want to eat.

Satisfy search intent [Expert Photography]

It's one thing to know what your audience is searching for, but it's another to understand why they're searching for it.

As a content creator, your job is to understand your reader's journey and the fundamental reason behind a given search query.

For example, if your audience is searching for what the best time to feed their dog is, the last thing you want is to use that search term to rank a landing page of your flagship dog food.

Expert Photography gives us a great example of how to satisfy search intent . The search query "drone photography" most likely originates from someone who owns a drone and is looking for tips and techniques on how to create fantastic drone photos.

This person is different from someone looking for a drone camera to buy.

Expert Photography responds to this search query with a detailed guide on drone photography . The guide lightly touches the best camera drones, but only advises the reader to check them out in another article.

Because the current reader is on that page for stuff like safety measures, tips, composition techniques and processing methods for drone photography.

Surfer's Keyword Research tool can help you quickly identify search intent along with new keyword ideas

Include relevant keywords [Surfer]

The first step to SEO writing is knowing what your audience is interested in and which keyword phrases they use to find their interests.

With effective keyword research and the right keyword density in your SEO content, you can bring in more organic traffic to your site.

Content Score is a Surfer metric that measures the level of optimization in your content relative to your competition. The score ranges from 0 to 100 and represents the quality and relevancy of a piece of content to a given keyword according to Google.

With a content score of 86, our article on long tail keywords is a good example of written content with relevant target keywords.

Add important keywords in your headers, URL and metadata [Drift]

Keywords usually appear in the body of a text. But that doesn't mean they can't be in your headers, article URL, meta description , and even in the in-text images.

Including keyword phrases outside the body of your SEO article can give your content an SEO boost as it lets search engines and readers know what the content is about and if it's relevant to a particular search query.

Drift does this well in their article on third party cookies . The primary keyword, "third party cookies" shows up in the main H1 header. There are also variations of the keywords in the H2 subheadings.

Optimize for CTR [Coinbase]

A high CTR can be an indicator that your keywords are performing well. After all, the more visible you are in SERPs, the higher the chances of someone visiting your website.

Effective meta descriptions are good for CTR because people are less likely to bounce to another site when they see what they're looking for in your title tag and meta description.

Neil Patel puts it nicely when he says,

"...you can get up to a 5.7% increase in click throughs when the exact query that someone is searching for is also in your meta description."

Let's see how Coinbase did this. “Cryptocurrency for beginners” has a monthly search volume of 2900. Coinbase optimizes their meta description by specifying that the guide is for beginners.

Secondly, there is a strong call to action in this meta description, something that lures a reader in.

Keep in mind that only 35.9% of Google featured snippets have a meta description the way it was written; the rest are cut or modified by Google.

Create evergreen content [Nerdwallet]

Information can get outdated quickly. News gets obsolete, trends become old fashioned, and figures change.

Evergreen content stands the test of time.

According to Hubspot, updating old posts increased traffic to those posts by 106%.

Instead of creating one article and updating it every year, Nerdwallet's page on the best credit cards for college students is updated every month to give evergreen search results to that search term.

You can identify a bunch of evergreen topics for your website and create them quickly using an AI writing tool like Surfer AI .

All you need to do is enter a primary keyword and provide some instructions for the kind of article you would like to create.

And in about 20 minutes, Surfer AI will generate a complete search engine optimized article like this.

Implement E-E-A-T [Verywell Fit]

The experience, expertise, authoritativeness, and trust levels (E-E-A-T) of a website, its content, and its content creators. These are the factors Google uses to see if its automated ranking systems are bringing in quality results.

In other words, E-E-A-T sets the bar of the quality of content Google wants.

So it's no longer enough to write SEO friendly content ; the content has to actually come from reputable content creators and sources.

As Google's says,

"E-A-A-T can be useful to creators seeking to understand how to self-assess their own content to be successful in Google Search..."

Affiliate website Verywell Fit understands this, and as part of its editorial process, the site uses only subject matter expert writers , editors, fact checkers, and a review board of certified professionals.

At the start of their articles, you can see who wrote and reviewed each blog post, along with their credentials. To build more trust in their content, they've put more details about the education and experience of each writer and reviewer in the author pages.

Showcase your product [Wix]

High quality content that is optimized for SEO increases visibility in Google's results pages. So it only makes sense to use this limelight to show people what you've got.

Take Wix for example.

In their ecommerce security checklist , they start by educating the reader about website security, its devastating effects, and leading threats.

Then, they follow up this information with a checklist of the best ways to protect an ecommerce site.

On top of the list is choosing the right ecommerce platform, and Wix naturally educates the reader how its website builder is ideal for covering all the security threats mentioned before.

Create case studies and original content [Backlinko]

Case studies and original content give fresh insights into overly discussed topics in a vertical.

They show that you take content creation seriously, and are not just trying to game search engines.

No wonder 37% of B2C marketers use case studies in their content marketing and 58% of content marketers believe original content is the most important type of content.

Backlinko has numerous in-house studies with publicly available data.

It's not just awesome content for their target audience; it's a sign of thought leadership and helps build trust in Backlinko.

Create content hubs [Podia]

Content hubs , such as Adobe's which brings in nearly 2 million organic visitors from the US alone, can position a brand as an authority in a particular field. They can also improve SEO.

When search engines realize you have great comprehensive content in an area of your industry, they qualify you as a subject expert and favor you higher in results pages.

Podia's content hub on how to create and sell an online course links to several supporting pages about finding online course ideas, creating an outline , building course content, and more.

Such a large amount of internally linked content on one topic improves a reader's user journey and builds Podia's domain authority in the online course vertical.

It can also improve SEO when search engines recognize a bunch of thematically related pages that show a clear picture of what Podia's content is about.

Manage your reputation [Activecampaign]

SEO writing can help you manage your online reputation, after all 90% of an online consumer's impression is built on the first page of the search engine results.

If you keep tabs on competitors, trendy discussions, and what people are saying about your brand, you can stay on top of your game by writing pieces that remind people of what you stand for.

Activecampaign has a whole hub of versus pages to help users see their advantage over competitors. The company is clear about their product: personalized, automated marketing solutions for growing businesses.

But they are also aware that their competition offers similar products with varying features and pricing.

So the site uses these compare pages to explicitly tell their visitors how they stand out from other service providers.

Write for skimming [Mindbodygreen]

Not everybody is going to fully read an article from top to bottom.

In reality, most people read only 20% of the text in a web page during a visit

That's if they decide to read.

This is why it's vital to cut to the chase when communicating ideas during SEO writing. More importantly, you have to make your text visually appealing for people so they can get answers quickly, especially in long form content.

Headings, short paragraphs, bullet points, and bolded text make skimming easy. Infographics, videos and images also help a reader to understand your message faster.

Mindbodygreen , a healthy lifestyle blog, has skimmable blogs with fonts, colors, images and formatting that makes their information easy to digest.

Their article on the benefits of olive oil uses multiple sub-headers, short paragraphs, and a sentence summary after each benefit to allow readers pick out important facts quickly.

Link internally and externally [Surfer]

Internal and external links are a gateway to site relevance and authority.

Internal links help search engine bots understand the context of your web page, making it more visible in search queries. Although internal links are not inherently a ranking factor, Google's Senior Search Analyst John Mueller says,

"I think it’s one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important."

On the other hand, external links prove to the readers that your information is credible when they see outbound links to other authoritative pages.

Take this article you’re reading for example. It has external links to other websites because they’re relevant, and internal links within other articles under the SEO content writing keyword cluster.

Republish and update your content [Healthline]

Search engines and web visitors love updated content, so if you're not updating your blog posts , you're missing out on traffic. Repackaging a poorly performing post with fresh keywords and recent information can re-open traffic to that post.

It might also sound counter-intuitive, but not republishing old content means you're leaving out opportunities.

Generating new content ideas is no walk in the park, so why not reduce your workload by recycling what you already wrote?

Today, 73% of blog owners continuously update their SEO content, and so should you. Take Healthline's article The 10 Best Mattresses for Lower Back Pain in 2023 for example. Although it was first written in 2020, Healthline updates this article multiple times every year, giving new and returning readers confidence in that information.

Great content needs to be optimized for search engines and also provide value to a specific audience. Luckily, you don't have to reinvent the wheel when writing content. Hopefully, these SEO content writing samples inspire you to write your next blog post.

https://surferseo.com/blog/seo-content-writing-examples/

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Screenshot of Surfer SEO Content Editor interface, displaying the 'Essential Content Marketing Metrics' article with a content score of 82/100. The editor highlights sections like 'Key Takeaways' and offers SEO suggestions for terms such as 'content marketing metrics

10 Content Writing Topics To Help Boost Your SEO

Are you looking to improve your SEO? Not sure where to start? Content is critical in any successful SEO strategy, and compelling content is key. While there are endless possibilities for what type of content you can create that will help your website rank higher in search engine results, here are ten specific topics that are proven to make a difference.

Keep reading for ten powerful content writing topics on using these topics as an effective SEO strategy!

Tutorials and guides

Tutorials and guides are an effective way to boost your SEO. By providing helpful, detailed information on topics related to your business or industry, you can increase the visibility of your website in search engine results pages (SERPs).

Tutorials also give readers a better understanding of how they can use products or services offered by your company. When writing tutorials and guides, providing as much detail as possible is important. In addition to providing step-by-step instructions on how to do something, be sure to include screenshots or images that illustrate the process.

Additionally, ensure your content is well-organized and easy to understand. This will help readers find exactly what they are looking for. A blog post or tutorial that is helpful and covers a topic in depth will be more likely to rank higher in search engine results.

Latest News and Trends

Fig. 1. Stay updated with the latest trends and news on SEO

Staying on top of the latest industry news and trends related to your industry is an important part of SEO. Regularly publishing blog posts on the latest news and trends can help your website rank higher in SERPs. Not only will this draw more organic traffic to your site, but it can also give readers a better understanding of what’s happening in your industry.

Additionally, be sure to link back to authoritative sources whenever possible; this can help improve the credibility of your content and boost SEO.

Many blog post ideas relevant to news and trends can be found on google trends, social media, or even in newspaper and magazine articles. Utilizing these sources as inspiration for your content will help make sure you’re consistently providing readers with timely, up-to-date information.

When trending topics are covered promptly, this can give your website an edge in search engine rankings. Whether it’s for your own blog or a news article, ensure to include relevant keywords and phrases that readers may use when searching for information related to those topics.

Comparison and ‘vs.’ Posts

Comparison and ‘vs. ’ posts can be used to significant effect when it comes to content writing and SEO. By creating a post or article that compares two different products, services, concepts, or innovative ideas, you can create engaging content that will attract readers from both sides of the debate. This content is also search engine friendly, as readers may search for phrases such as ‘Product A vs. Product B’ or ‘Feature X vs. Feature Y.’

When writing a comparison post, try to keep things balanced and unbiased. You should take an objective approach when discussing each topic you’re comparing. This helps to ensure that your readers trust what you have written and will be more likely to act on the information provided.

Regarding SEO, comparison posts can be great for linking to other websites or pages. For example, if you compare two products, you could link to each product’s website to provide further information.

This type of deep linking helps to create a network of related websites and pages, which can help to boost your overall ranking. Your target audience will also likely appreciate the additional information you provide.

Mythbusters and Trivia

Unlike comparison posts, Mythbusters and trivia are more targeted towards entertainment than enlightenment. Creating content that debunks myths or highlights interesting facts can help keep your readers engaged, which is essential for SEO.

When writing a myth-buster post, you should aim to provide evidence for each of the points you make. This will add more credibility to your content and make it more reliable. You should also aim to provide interesting facts that are related to the topic at hand.

This unique content is an essential key for SEO as it will make your website stand out from the other websites discussing similar topics while also captivating readers who may have previously been numb to that subject.

Finally, you should always aim to be as creative as possible when writing Mythbusters or trivia. This will help keep your readers engaged and ensure they return for more interesting facts. Quizzes and polls are also great ways to test how well your readers understand your written content.

Tricks/hacks/tips

Fig. 2. Writing about tips, tricks, or hacks always get the attention of users

Tricks, hacks, and tips can be a great way to provide value to your readers concisely and interestingly. Content that focuses on practical solutions for tasks or problems is particularly helpful for SEO as it ensures that readers spend more time on your website looking for answers.

When writing this type of content, it’s important to provide actionable, clear, and concise advice. Long-form content can also be great, but if you’re aiming for SEO success, try to focus on providing quick solutions to problems.

When writing tricks and hacks content, think about the type of tasks readers might want to accomplish with your advice. Then, you can structure your content to provide the most practical solutions to those tasks.

Keep in mind that some tasks require more steps than others, so ensure you provide enough detail for readers to follow through on the steps you recommend.

Suppose you’re writing a list of SEO tips. In this case, you should provide information on the most effective tactics that can be implemented quickly and easily. To make this type of content even more helpful, consider explaining why each tip is important and how it can help improve SEO.

When writing content about tricks, hacks, and tips for SEO success, it’s important to remember that the advice you provide should be based on best practices and up-to-date information. Doing so will ensure that readers get the most relevant advice and that it aligns with their expectations.

Finally, while writing tricks and hacks content, keeping your audience in mind is key. Think about what type of problems they might be looking to solve and provide tangible solutions to help them achieve their goals. Doing this will create content that is useful and engaging, which in turn can help to boost your SEO rankings.

Like with any other content, it’s important to ensure that the advice you’re providing is accurate and up-to-date. If your advice is outdated or incorrect, readers won’t be able to trust your information, and they might leave your website quickly.

Make sure you’re always checking for accuracy by researching the latest updates on topics and double-checking facts. You can also include sources in your content so that readers can verify your advice’s accuracy.

Finally, you’ll want to ensure your content is easy to read and understand. Use simple language and break long sentences into shorter paragraphs or bullet points. This will help keep readers engaged and make it easier for them to find the answers they’re looking for.

When an interesting content writing topic is combined with accurate and easy-to-understand advice, readers will be more likely to remember your content. Like you, they will share it with friends and family, boosting the reach of your message. Or they will publish it or link to it, improving your SEO.

Fig. 3. FAQs is another popular category people often search for

FAQs are a great way to provide quick answers to popular questions and can help boost your SEO. This content is particularly helpful because it covers topics in greater depth than tricks, hacks, and tips.

When writing FAQs , ensure you provide clear and concise answers that put readers at ease. You can even include a few keywords to further increase your SEO rankings.

Additionally, you should provide links to other helpful resources or pages within your site for readers to explore further. In your blog post ideas, try to find any frequently asked questions that readers have about the topic and use them as inspiration.

FAQs offer a unique way for content writers to share their expertise and engage with audiences in a valuable way. They can be easily integrated into existing blogs and articles, making them an invaluable part of any content writer’s repertoire. Your blog comments will thank you!

Predictions And Impact Of Environmental Factors On Certain Issues

Fig. 4. Predictions on possible trends is another hot topic

Predictions are also great content topics for SEO, as they often involve a lot of research and data. Use this content to offer in-depth insights into global trends, new technologies, and environmental changes that could affect your readers’ lives.

By explaining the implications of environmental factors on specific industries or areas of interest, you can provide your readers with valuable information that will help them make more informed decisions. Make sure to include a range of resources, data points, and plenty of supporting evidence for each point.

When it comes to content writing, predictions and the impact of environmental factors on certain issues require careful consideration and research to ensure accuracy and relevancy.

By exploring this topic in-depth, you can provide your readers with invaluable insights and hopefully increase your SEO rankings.

Suppose you have a blog post idea but don’t know how to structure it. In that case, you can use the SEO-friendly content writing technique called “topic clusters.” Usually, blog topics are organized into clusters of related topics, including an in-depth overview post and several posts that delve deeper into each subtopic.

In content marketing, this type of structure helps boost SEO by increasing page views and improving user engagement.

Opinions/personal analysis

According to SEO best practices, opinions and personal analysis can greatly increase your click-through rate. You can use this type of content to give readers a unique perspective on complex topics or offer insights into current events.

When writing opinion pieces , ensure you have evidence to support your claims and that you’re not just expressing random ideas without context. This will help establish trust with your readers and give them the confidence that they’re getting accurate information from a credible source.

Opinions/personal analysis effectively allow content writers to share their expertise while engaging their audience simultaneously. Keep in mind that it’s important to stay up-to-date with the latest news and research on the topic and provide supporting evidence for any claims you make.

Your content writing skills should be as sharp as a blade when you are a content writer. Using opinions and personal analysis to your advantage, you can help boost your SEO rankings and provide valuable insights simultaneously.

Lists/listicles

Fig. 5. Listicles are easy to read, thus they’re popular content categories

Lists and listicles are one of the most popular content types for SEO because they’re easy to digest and offer useful information in an organized manner. You can use this content to highlight tips, tricks, hacks, or other helpful advice on any given topic.

When crafting lists/listicles, include relevant keywords and links to external sources for readers to explore further. Additionally, you should ensure that the list is organized in a way that makes sense and contains information related to the topic.

Lists/listicles can effectively increase your SEO rankings while offering readers useful advice on any subject. When you find blog content ideas, consider organizing them into lists/listicles so readers can quickly find the information they need.

Different blog ideas can supplement each listicle, making it more comprehensive and valuable.

Use ProRankTracker To Track Your Progress

ProRankTracker is a powerful SEO tracking and reporting tool that will help you monitor your progress as you create content for SEO. With ProRankTracker, you can see which content pieces are performing well and which need improvement.

This data can help inform your content strategy, allowing you to focus on topics most likely to boost your SEO rankings. The software also provides insightful analytics and reports that you can use to monitor the success of your SEO campaigns and make adjustments as needed.

ProRankTracker is an invaluable tool for content writers looking to increase their SEO rankings .

With the data it provides, you can track your progress and optimize your content strategy to best serve your readers. By leveraging this software, you can gain powerful insights into different content writing topics that will help you create content with maximum impact.

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32 SEO Content Writing Tips (The Ultimate Guide)

Published February 2, 2024

To excel in SEO content writing, create content that resonates with your audience while satisfying search engine algorithms. Craft each piece to rank factors in mind, ensuring it’s optimized for search engines.

Remember, breaking down your content into digestible sections and maintaining an active voice will enhance the readability and SEO-friendliness of the areas of your content. Embrace the ultimate guide to content creation by utilizing SEO strategies that align with engine algorithms and user expectations.

Incorporate content with subheadings to provide clear navigation for both users and search engines, facilitating better comprehension and engagement.

Understanding the Essentials of SEO Content Writing

SEO content writing intertwines with engine algorithms, catering to ranking factors by crafting content optimized for search engines. Using content with subheadings, breaking down your content into manageable chunks, and utilizing an active voice pave the way for a more engaging user experience and improved visibility in search results .

Defining SEO Writing for Clarity and Purpose

Avoid keyword stuffing and focus on integrating target keywords and long-tail keywords to optimize your content effectively. Utilize SEO tools for keyword optimization, ensuring you include relevant keywords and phrases that drive organic traffic to your site.

Optimizing your content for search engines is an integral part of digital marketing that cannot be overlooked if you wish to succeed.

The Significance of SEO in Digital Content Creation

SEO plays a pivotal role in digital content creation, shaping the strategy that ensures the right audience discovers your material. By optimizing content for search engines, you allow your brand to connect with potential customers, driving valuable organic traffic to your website.

Laying the Groundwork for SEO Success

SEO writing is the process of crafting content to rank well in engines like Google. The journey begins with writing high-quality content that resonates with your audience and adheres to SEO best practices, laying a solid foundation for online visibility and success.

Starting With Solid Keyword Research

Conduct keyword research to understand what potential customers are searching for. Identify the right keyword to target, gather a list of keyword ideas to guide your content strategy, and ensure your material reaches the intended audience.

Identifying Primary and Secondary Keywords

Determine your primary keyword to target, then optimize your content around it. Additionally, select secondary keywords to enhance your SEO strategy, ensuring comprehensive coverage of topics relevant to your audience’s interests.

Aligning Content With User Search Intent

Align your content with the informational intent of your audience. Choose content formats and design landing pages that cater to user needs, increasing the chances of engine visibility.

Strategically place keywords in your content to meet the aspect of SEO that speaks directly to user search intent.

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Conducting a Thorough Content Audit

Review your existing content to determine its effectiveness and identify opportunities for improvement. A thorough content audit helps ensure your website remains relevant and authoritative in your niche .

Crafting High-Quality, SEO-Friendly Content

Creating high-quality, SEO-friendly content involves understanding the balance between engaging human readers and optimizing your content for search engines. Writing for SEO does not mean sacrificing quality; instead, it’s about naturally integrating keywords into your content and prioritizing the user’s reading experience.

Prioritizing Readability and Engagement

When writing for SEO, prioritize readability and engagement to retain human readers. Optimizing your content for search engines should never come at the expense of user experience.

Focus on delivering value and clarity with every piece of content you produce.

Structuring Content With Clear Subheadings

Structure your content with clear subheadings to guide readers through your article. This organization benefits human readers and helps search engines understand the hierarchy and relevance of your content, contributing to better SEO performance.

Writing for Your Audience First and Foremost

While keyword stuffing is to be avoided, strategically incorporating target, long-tail, and relevant keywords and phrases throughout your content is crucial. Use SEO tools to refine your keyword optimization and ensure you’re addressing your audience’s pain points.

Remember, the primary goal is to drive organic traffic by creating content for search engines that also resonates with your audience.

Ensuring Content Originality and Depth

Originality and depth are essential in SEO copywriting to provide valuable content that stands out in a crowded digital landscape. Unique, in-depth content not only engages readers but also signals to search engines the quality and relevance of your website.

On-Page SEO Elements to Optimize

On-page SEO elements, such as title tags, headings, and meta descriptions, are critical for search engines to understand and rank your content effectively. Ensure these elements are well-optimized to enhance the SEO performance of your web pages.

Strategically Placing Keywords Throughout Your Content

Integrating keywords naturally into your content is a cornerstone of content optimization. To rank your content, consider tools like Google Trends and concepts such as latent semantic indexing to enhance relevance.

The placement of keywords should feel seamless, enriching the reader’s experience without disrupting the narrative flow.

Composing Meta Descriptions That Reflect Your Keywords

Meta descriptions are a brief preview that entices users to click through from search results. Employ strategies to boost visibility by including multiple keywords that align with user queries.

This succinct sales pitch for your page must resonate with potential visitors, reflecting the core message of your content.

Creating SEO-Optimized Title Tags for Maximum Impact

Title tags are crucial for search visibility and should encapsulate your primary keyword. An effective headline is brief, with a recommended span of 160 characters, including spaces.

This constraint challenges writers to convey the essence of their content compellingly and concisely.

Leveraging Power Words in Titles for Increased CTR

Using powerful words in titles can significantly enhance search results’ click-through rate (CTR). These emotionally charged triggers provoke curiosity and excitement, drawing readers into the content.

Using powerful words can be a game-changer in driving traffic to your site.

Visuals and Multimedia: Enhancing SEO Content

Visual elements captivate and help improve engine rankings by making content more shareable and engaging. Multimedia, such as images, infographics, and videos, can break up large blocks of text, making complex information easier to digest and understand for the audience.

Adding Alt Text to Images for Better Accessibility

Alt text is a critical component that provides a text alternative for images, aiding the visually impaired. This description helps screen readers interpret what is displayed, improving accessibility and enhancing the user experience for all website visitors.

Incorporating Visuals to Break up Text and Aid Comprehension

Interspersing relevant visuals throughout written content can significantly aid reader comprehension. This strategy caters to visual learners and enhances the overall aesthetic of your content, making it more appealing and easier to navigate.

Including Transcripts for Video and Audio Content

Search engines like Google rely on text to understand and index multimedia content. Providing transcripts for video and audio content ensures that these resources contribute to your site’s relevance for related search queries, thereby enhancing SEO.

Improving Site Performance and User Experience

Boosting your site’s performance can increase your chances of ranking higher on search engine results pages. A key aspect of performance is optimizing for readability, which includes using bullet points and short paragraphs to make content easily digestible for users.

Boosting Page Load Speed With Compressed Images

Page load speed is a vital factor in user experience and SEO. Compressing images without compromising quality can significantly reduce load time, leading to better user engagement and potentially lower bounce rates.

Making Your Content Easily Scannable

Content scannability is essential for keeping readers engaged. The ideal length of sections and the strategic use of headers can help readers quickly find the information they need, enhancing their experience on your site.

Designing a Mobile-Friendly Layout

With the increasing use of mobile devices for internet browsing, creating a mobile-friendly layout is imperative. A responsive design ensures that content is easily accessible and readable across various screen sizes, improving the user experience.

Building Authority With Strategic Linking

SEO copywriting isn’t just about creating content; it’s about weaving a network of links that establish your site’s authority. Strategic linking to reputable sources and relevant internal content can enhance your site’s credibility and authority in search engines’ and users’ eyes.

Linking to High-Authority External Websites

Linking out to high-authority external websites can show search engines that your content is well-researched and connected to reputable sources. This practice can lend credibility to your site and provide additional value to your readers.

Weaving Internal Links to Encourage Deeper Engagement

Internal linking is a powerful tool for keeping readers on your site. By using descriptive anchor text, you can guide visitors to other relevant content pieces, encouraging deeper engagement and providing additional context to your audience.

Crafting a Sustainable Link-Building Strategy

To build a link strategy that lasts, start by forging relationships with reputable sites that align with your content’s theme. Consistent outreach for guest posting and content collaboration can yield valuable backlinks.

Remember, it’s about quality, not just quantity. A portfolio of strong, relevant links will support your site’s authority and trustworthiness, which are essential for long-term SEO success.

Advanced SEO Content Strategies

Advancing your SEO strategy means going beyond the basics. Dive into detailed analytics to understand your content’s performance and adapt your approach accordingly.

Use A/B testing to refine your headlines and calls to action. Explore the potential of long-tail keywords and niche topics to capture highly targeted traffic, and never underestimate the power of updating old content to keep it relevant and ranking.

Optimizing Content for Featured Snippets

Structure your content to provide direct answers to common queries for a shot at the coveted featured snippets on Google. Use clear, concise language and bullet points to increase your chances of being featured.

These snippets often sit at the top of search results, offering significant visibility that can drive traffic to your site and establish your content’s authority.

Understanding and Utilizing Historical Optimization

Historical optimization breathes new life into your older content, ensuring it remains fresh and continues attracting organic traffic. By revisiting past articles, you can update them with current information, reflect changes in buyer personas, and improve their engine rankings.

This strategy keeps your content relevant and can lead to a resurgence in traffic and engagement. To keep your content fresh, regularly review and update your library, focusing on high-performing posts that can benefit from refreshed data and insights.

By aligning with current trends and user needs, historical optimization ensures that your content attracts the right audience and supports your overall SEO goals.

Creating an Editorial Calendar and Content Briefs

An editorial calendar is a roadmap for your content strategy, ensuring you cover diverse topics that resonate with your audience. Plan your topics and publishing schedule, and assign tasks to keep your content efforts organized.

Content briefs should outline the article’s goal, target keywords, including secondary keywords, and the intended audience, guiding writers to produce focused and effective content. Content briefs provide the foundation for each piece, detailing the tone, structure, and key messages.

Incorporating secondary keywords also caters to a broader range of search queries, enhancing your content’s visibility and reach. The editorial calendar and content briefs ensure a cohesive and strategic approach to your content creation efforts.

Measuring SEO Content Performance

Setting and identifying clear SEO goals is essential for measuring the success of your content. Whether you aim to increase organic traffic, improve engagement metrics, or boost conversions, having specific targets allows you to track progress and make data-driven decisions.

Use tools like Google Analytics to monitor these goals and understand how your content performs against them. Goals should be SMART: specific, measurable, achievable, relevant, and time-bound.

This approach ensures that you can accurately assess the impact of your SEO efforts and adjust your strategy as needed. Regular analysis of these goals will help refine your content approach and achieve better results.

Setting and Identifying SEO Goals for Content

To effectively measure content performance, start by setting specific SEO goals. These could range from increasing keyword rankings to boosting organic traffic.

Clearly defined goals help to focus your efforts and provide a benchmark for success. Employing tools like Google Analytics can help track these goals, offering insights into user behavior and content effectiveness.

Consider factors like your target audience, industry trends, and business objectives when identifying goals. This will help ensure that your SEO goals are aligned with your overall marketing strategy and contribute to your company’s growth.

Regularly review and update these goals to reflect market changes and consumer behavior shifts.

Publishing and Tracking Content Performance Metrics

Once content is published, tracking performance metrics to gauge its impact is crucial. Key indicators include page views, time on page, bounce rate, and conversion rates.

These metrics show how users interact with your content and what drives engagement. By closely monitoring these metrics, you can identify trends, uncover areas for improvement, and optimize future content.

Use tools like Google Analytics to gather data and track the performance of your content. This information is invaluable for understanding the effectiveness of your SEO strategy and making informed decisions.

Regularly reviewing these metrics allows you to adapt your approach, ensuring your content performs well and meets your SEO objectives.

Adjusting Strategies Based on Analytics Insights

Analytics insights offer a wealth of information that can inform your SEO strategy. By analyzing user behavior, traffic sources, and conversion data, you can identify what works and where there’s room for improvement.

Use this data to refine your content strategy, targeting more effective keywords, improving user experience, and aligning your content with audience interests. Adjustments based on analytics might include tweaking meta descriptions, altering the content structure, or revising internal linking strategies.

Making these changes can lead to better content performance and higher search rankings. It’s a cycle of continuous improvement driven by data and aimed at achieving the best possible results from your SEO efforts.

Continuous SEO Learning and Adaptation

SEO writing is the process of creating content that resonates with both users and search engines. The landscape of SEO is always changing, making it crucial to stay informed about the latest trends and algorithm updates.

This knowledge allows you to adapt your strategies and ensure your content continues to perform well in search engine rankings. Writing high-quality content is both an art and a science.

As you learn more about SEO best practices, you can refine your approach to content creation, ensuring that it not only engages readers but also meets the technical requirements of search engines. This continuous learning and adaptation are key to maintaining a strong online presence.

Staying Updated With SEO Trends and Algorithm Changes

SEO is an ever-evolving field, with Google’s algorithm updates constantly reshaping the digital landscape. Staying updated with these changes is vital to ensure your content strategies remain effective.

Subscribe to SEO news sources, follow thought leaders on social media, and participate in webinars or conferences to keep your knowledge current. Understanding algorithm changes helps predict shifts in content ranking factors , allowing you to adjust your strategies proactively.

This proactive approach can help maintain or improve your content’s visibility in search results, ensuring continued success in attracting and engaging your target audience.

Leveraging SEO Tools and Resources for Efficiency

SEO tools streamline the process of writing content to rank, offering insights into keyword performance, backlink profiles, and competitive analysis. Utilize these tools to conduct thorough research, track rankings, and identify opportunities for improvement.

They can significantly enhance your efficiency, helping you make data-driven decisions that impact your SEO success. Resources like keyword planners, analytics platforms, and content optimization software offer valuable support in crafting an effective SEO strategy.

By leveraging these tools, you can save time and resources, focusing your efforts on creating content that resonates with your audience and drives results.

Engaging With SEO Communities for Knowledge Sharing

Engaging with SEO communities provides a platform for knowledge sharing and support. Participate in forums, attend meetups, and join online groups where you can discuss strategies, exchange tips, and stay abreast of industry developments.

These communities offer a wealth of collective experience that can help you refine your SEO approach and avoid common pitfalls. By sharing your experiences and learning from others, you can gain new perspectives and insights to enhance your SEO content writing.

Collaboration and discussion within these communities can lead to innovative strategies and a deeper understanding of creating content that performs well in search engines.

Elevating Your Content With Proven SEO Writing Tips

Implementing these tips will help you create compelling, searchable content that drives traffic and engagement.

Summarizing Key Takeaways for Effective SEO Writing

Effective SEO writing avoids keyword stuffing and instead focuses on creating valuable content that naturally incorporates keywords. Utilizing SEO tools can help you identify the best keywords, analyze your competition, and track the performance of your content.

Remember, the goal is to serve your audience with informative and engaging content that also aligns with search engine requirements. Following these key takeaways can improve your content’s visibility and effectiveness.

Continuously learning and applying new SEO strategies will ensure that your content remains relevant and impactful, helping you achieve your digital marketing goals and drive success for your business.

Encouraging Ongoing SEO Education and Practice

Continuous education in the dynamic SEO world is vital to keep abreast of the latest trends and techniques. To maintain and improve SEO results, individuals should dedicate time to learning new skills and refining their strategies.

This includes staying informed about updates to search engine algorithms, which can affect page ranking on search engine results pages (SERPs). By committing to ongoing practice, they can test out theories, analyze outcomes, and refine their approach, ensuring their SEO knowledge remains current and effective.

Moreover, the commitment to ongoing education can simplify the process of adapting to changes within the industry. Regularly engaging with webinars, courses, and relevant literature can provide actionable insights and sharpen one’s skill set.

This proactive approach to learning helps SEO professionals not only react to the industry’s evolution but also anticipate future shifts, positioning themselves and their content for success.

Inviting Feedback and Discussions for Growth

Creating a feedback-rich environment is crucial for the growth of SEO expertise. By inviting comments and critiques from peers, clients, and the target audience, SEO practitioners can gain valuable perspectives on the effectiveness of their content.

Analyzing this feedback allows them to identify areas for improvement and celebrate successes, which can inform future SEO strategies. Open discussions surrounding SEO practices also foster a collaborative atmosphere that encourages knowledge sharing and innovation.

Additionally, engaging in forums and professional groups can provide a wealth of knowledge from diverse experiences, further enhancing one’s understanding of SEO. These discussions can reveal insights into what drives SEO results and how various techniques perform across different industries.

Through this collaborative learning, individuals can discover new tactics to boost page ranking and refine their approach to SEO content writing, culminating in a more robust and effective online presence.

Writing SEO content requires a blend of creativity and technical skill. You can elevate your SEO game by applying proven tips and strategies, such as making your content more scannable and optimizing for multiple pages.

SEO content writers should focus on delivering value to readers while adhering to search engine guidelines to craft content that ranks well and resonates with audiences. Developing a robust SEO content strategy involves understanding the balance between internal and external links, using tools like Google Analytics for insights, and continually refining your approach.

May 20, 2024

How to Use Google Trends for SEO: 7 Easy Methods

May 17, 2024

How to Create a Comprehensive SEO Topical Map

I’m an SEO Consultant passionate about SEO tools and how SEO can drive large amounts of traffic that drives conversions.

I started as a programmer and found the technical aspect of SEO super interesting. I then transitioned fully, working with all aspects of SEO, and that’s where I am today.

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SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google

Published: November 09, 2023

If you've ever written a blog post before, you know how much time it can take.

bblogging for seo: magnifying glass and typewriter

From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown.

Fortunately, there's a way to combat low traffic: search engine optimization . As marketers, we‘re always aiming to write content that’ll rank highly on Google, and SEO is the bridge that'll help you get there. That begs the question: How do you incorporate that into your content?

Don‘t worry — we’ve got you covered. In this post, we're going to dive into 12 ways to master SEO writing.

What is SEO writing?

SEO writing is the process of writing content to rank on the first page of search engines like Google. This involves researching keywords, writing high-quality content that matches user intent, and optimizing your headers for easy page crawling.

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With higher rankings, your website increases its overall visibility. The ultimate goal is to drive organic traffic, increase conversions, and achieve business objectives through effective optimization.

If you don’t optimize your content for search engines, your website may suffer from low visibility and poor rankings on search engine results pages (SERPs). As a result, the potential reach and exposure of your content may be significantly reduced.

Why is SEO content writing important?

Without SEO, your content is less likely to rank highly on search engines. Ranking lower may hinder your ability to attract and engage with your target audience. It may also make your content seem less credible and authoritative.

A 2020 Search Engine Journal study found that the clickthrough rate for websites in position one on the SERP is 25%. This number drops drastically to 15% for websites in position two and then down to 2.5% for websites in position 10. When you get to page two of Google, that number gets even lower.

This means that if your website is not on the first page, there’s a small chance consumers will find your website organically. Fewer visits to your site mean fewer opportunities to generate leads, and ultimately, revenue.

Your next best option is investing in advertising to get those users to your site. But that costs money, and if you’re on a tight budget, why not invest time in SEO writing? It’s free and will likely bring you traffic for much longer than a campaign would.

The Basics of SEO Content Writing

When getting started with SEO content writing, it’s important to understand the basics. Here are some fundamental principles to follow when incorporating SEO into your writing.

Keyword Optimization

Keyword optimization is all about strategically using relevant keywords and phrases in your content to boost its visibility and ranking. This aspect of SEO is super important because it helps search engines better understand your content, thereby increasing the chances of it appearing in relevant search queries and attracting organic traffic.

To select the best keywords, you’ll need to research and identify what exactly your target audience is looking for and align it with your content’s topic. Finding the right balance between incorporating keywords in a way that makes sense to readers and satisfies search engine algorithms is key.

We’ll go more in-depth about how to find keywords and how to disperse them throughout your content in the tips section .

User Intent

User intent refers to the motivation or purpose behind a user's search query. It’s all about figuring out what they really want to discover when typing something into a search engine.

There are generally four types of user intent:

Informational intent: When someone is seeking information or answers to their questions. They may be looking for definitions, explanations, how-to guides, or research materials.
Navigational intent: When someone is searching for a specific website or brand. They already know what they want to find and are using a search engine to navigate to a particular webpage.
Transactional intent: When someone is ready to take action, such as making a purchase, subscribing to a service, or booking an appointment.
Commercial intent: When someone is researching products or services with the intention to buy later. They are comparing products, reading reviews, and looking for the best deals before making a decision.

By understanding user intent, you can create content that aligns with what people are looking for and boost your chances of showing up in search results. Each industry and niche also changes your user intent. For example, SEO for lawyers will be a lot different compared to SEO for marketers. It's all about giving people what they need and providing them with a good search experience.

Readability

Writing for SEO isn’t just about what you write, it’s also about how you write. It isn’t enough to just place keywords into your content and call it a day. You need to consider how your audience’s experience will be when they read it.

This is where readability comes in.

Readability is all about striking the right balance between optimizing for search engines and ensuring that your content is enjoyable and valuable to human readers.

In addition to optimizing your content with keywords and internal links, you’ll want to focus on user experience. Write in a reader-friendly manner by using clear and concise language and avoiding jargon. You’ll also want to utilize headings and make your content more scannable (more on that below).

When writing and editing your content ask yourself: Is this easy to understand? Does this have a logical flow? Is this engaging? If the answer to any of these questions is “no,” you may need to make some changes.

Historical Optimization

Every SEO writer knows that an evergreen blog post will never be completely finished, even after it’s been published. Thanks to algorithm updates and competitors targeting the same keywords, search results are always changing.

That’s why it’s important to have a content update strategy in place to ensure your older web content remains fresh and relevant in search engine rankings. This practice is called historical optimization .

To figure out which blog posts you need to update, assess your older content by conducting a content audit to find underperforming or outdated pieces. Then, determine how to improve the piece. This usually involves refreshing the content by adding new information, removing outdated information, optimizing keywords, and improving formatting and readability.

Tips on How To Incorporate SEO in Your Writing

Start with keyword research.
Use headings to your benefit.
Optimize your content for featured snippets.
Write for humans, not search engines.
Optimize your title.
Include keywords in your meta description.
Add alt text to images.
Resist the urge to keyword stuff.
Link to high-authority websites.
Aim for scannable, longer posts.
Link to other posts on your site.
Compress images for fast page load speed.
Design a link-building strategy.

1. Start with keyword research.

It’s estimated that Google processes over 70,000 search queries a second. Staggering, right?

If you want to cut through SERP clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching for. Otherwise, how else will they find your content and website?

Start with a keyword research tool . Sites like Ahrefs and Google Keyword Planner give you details on what users are searching for and how popular those queries are. For an inside look into how Ahrefs can aid you in your SEO keyword research and beyond, check out our case study and exclusive interview here.

Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches are steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing. The opposite is true for rising trends.

If you’re ever running low on keyword ideas, get inspiration from your competition. Use competitive intelligence tools to see what keywords their domains currently rank for. If these keywords are relevant to your business, consider using them too.

However, keep in mind that the most obvious keywords don’t always align with your strategy. Additionally, your focus keywords will evolve over time as trends shift, terminology changes or your product/service line grows.

Be sure to conduct keyword research periodically to ensure you’re still focusing on the right keywords for your target audience and not missing out on vital ranking opportunities.

2. Use headings to your benefit.

Headers help Google’s web crawlers understand your blog post and the sections within it.

Think of the crawlers as readers who are skimming your blog. They want an overview of what your article will cover, that’s your H1. Then your H2s, H3s, H4s break down the subtopics within the piece.

So, your subheaders should reflect the content in the body and include high-intent keywords . When you use the right keywords, meaning the ones your target audience is using, you have a much higher chance of ranking on the SERP.

3. Optimize your content for featured snippets.

Featured snippets on Google are the most direct answers to search queries. For instance, if I were to search, “How do you write a blog post?” Google might use a featured snippet to show the best answer.

featured snippet on Google search engines results page (SERP)

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You can then go through that draft and add the personal touches and optimizations that make it fun for humans to read.

5. Optimize your title.

Even with a great, SEO-friendly post body, a bad headline could hurt you in the SERP.

To title your post with SEO in mind, write something compelling that also incorporates your main keyword. Here are a few tips:

Incorporate numbers. E.g.: “5 Ways to Rock a Matte Lipstick.”
Include your offer in the title. E.g.: “How to Write a Cover Letter [+ Free Template]”
Add a teaser. E.g.: “We Tried the New [Insert App Name] App: Here's What Happened”

Pro tip: You can speed up the process with tools like HubSpot’s Blog Ideas Generator . Aside from helping you brainstorm relevant titles, the platform can also pull and display keyword search volume data from Semrush — perfect for quick and easy title optimization.

6. Include keywords in your meta description.

Are you adding meta descriptions to your post? If your answer is “no,” then you‘re probably not getting as much traffic as you could. Let’s get into why they're important.

By now, we‘ve talked about a couple of the ways a blog post can communicate with Google: subheaders, keywords, and snippets. However, that’s not an exhaustive list.

Meta descriptions are another area Google crawls to determine search rankings. Meta descriptions are the one- to three-sentence descriptions, you'll find underneath the title of a result.

example how to include keywords in a meta description

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SEO Writing: How To Write SEO Content (12 Easy Tips)

Learn how to create SEO-Optimized content. Follow our tips to write SEO-friendly content that users love to read.

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What Is SEO Writing?

Why is seo writing important, how to write seo content, key learnings, learn more about seo writing.

Writing for SEO is an art. The job of an SEO writer is to write content for search engines and users. To do that successfully, you must know how to apply basic SEO content principles in practice.

In this guide, you’ll learn everything you need about SEO writing. I will explain what SEO writing is and give you 12 SEO content writing tips to ensure that each content you write is search-engine friendly.

SEO writing is the process of writing content to rank high in search engines like Google, for related keywords. This is done by doing keyword research and writing SEO-optimized and helpful content relevant to the user’s search intent.

SEO writing is also known as SEO copywriting or search engine optimization writing.

SEO writing is important because if you want your content to get traffic from search engines, it needs to appear in the top positions of the SERPs. According to studies, the majority of search engine traffic goes to the top 5 positions.

Another reason is growth. If you consistently write content that keeps users and search engines happy, it will have a positive effect on your Google trust and you’ll be able to rank for more keywords.

Over time, you’ll experience a steady growth of organic traffic with numerous other benefits for your business.

Follow these rules to start creating optimized SEO content.

Find Your Primary And Secondary Keywords
Craft Your Page Title And Meta Description
Create An SEO Friendly URL
Satisfy Search Intent
Create Helpful, Unique Content
Use Keywords In Your Content
Create Meaningful Subheadings
Add Internal Links With Relevant Anchor Text
Optimize Content For E-E-A-T
Optimize Content For Featured Snippets
Add And Optimize Images
Make Your Content Easy To Read On Mobiles

1. Find Your Primary And Secondary Keywords

The first step before writing new content is to decide which keywords to target.

This process is known as keyword research, and it’s very important for a simple reason. You need to write content around topics that people search for and keyword research will tell you that.

When you do your keyword research, the outcome will be a set of SEO keywords both head (or primary keywords) and long tail keywords that people type in search engines.

The easiest way to do this is to:

Go to Google and search for your chosen topic (general).
Visit the top 5 pages and analyze the type of content they provide.
Take each URL and, using Semrush or other tools (Ahrefs, Ubersuggest, etc), find out for which keywords those pages are ranking and the traffic they get.
Then, depending on the results, decide which main keywords you will target in your content.
Take those keywords again and, using a tool, find out the associated long-tail keywords and related keywords.

Here is an example of how I followed the above steps when writing this post:

I did a general search on Google using “write for SEO”.

I analyzed the first results using Semrush and found out that the keyword that has a high volume for my chosen topic is “SEO writing.”

I then used the Keyword Magic tool (utilizing the advanced filters feature) of SEMRUSH to find other related long-tail keywords.

Find long tail keywords to use in your content

If you take a closer look at the content, you’ll see that these keywords are used in different places throughout the article.

By following this process every time you write new content, you help search engines understand your content better, and if your content satisfies what users want, this will eventually translate to higher rankings, social media shares, and more incoming links.

2. Craft Your Page Title And Meta Description

The next step is to start thinking about your page title. Choosing a good page title is critical for the success of your content, so allocate the necessary time to come up with a title that:

Includes your target keyword
It’s unique for your website
It’s interesting for users to click
It’s around 60 characters
It’s not the same as the existing titles on the first page of Google.

Don’t omit any of the steps, especially the last one. Before deciding on your title, go to Google, type your target keyword, and analyze the first 10 titles.

Your goal is to create a title that is unique. Otherwise, you limit your chances of getting a top-10 position. Google rarely shows pages with the same title in the first 10 results.

Do the same when crafting your meta description . Make it unique, and try to describe your content in 160 characters or less. Include keywords so that users can know if the content matches their intent.

For example, look at the title and meta description below and notice how the keyword ‘learn digital marketing’ is used naturally in both.

Example of Page Title and Meta Description

3. Create An SEO Friendly URL

The next step is very easy to implement. When creating the permalink of your post, ensure it includes your target keywords and eliminates any unnecessary words.

Look, for example, at the URL of this post. By default, it was the same as the page title, i.e.

https://www.reliablesoft.net/seo-writing-how-to-write-for-seo-12-easy-tips/

But I have shortened it down to:

https://www.reliablesoft.net/seo-writing

Aim for having exact match URLs where possible. Read our guide on SEO-Friendly URLs for more details.

4. Satify Search Intent

After finding your target keywords, the next step before writing the content is to examine what kind of content users like to consume for the particular keywords. In other words, you need to find the search intent behind each keyword.

To do this successfully, search for your target keywords on Google and examine the top-ranking pages. What kind of content is ranking in the top positions? Are they short-form articles, long-form articles, or listicles? What is the average content length? How are the pages structured?

Also, look at the ‘People Also Ask’ section, which shows users’ common questions about a particular topic.

For example, let’s say you’re writing a post on “blogging tips”.

If you perform a search on Google, you can easily make these assumptions:

Most articles have a list of tips, so the appropriate format for this keyword is listicles .
For each tip, they give a summary and links to learn more.
The average article length is 3000 words.
Top-ranking articles have many custom-made visuals.

If you follow the above guidelines and provide content that is unique and useful, you’ll have more chances of achieving a high ranking.

Another example. If you are writing an article about ‘SEO tools,’ you will notice that almost all results are about lists with ‘Free Tools.’

This means that Google has found out that when users search for tools, although they don’t include the word ‘Free’, they intend to browse lists of Free tools.

This also means that if you target this keyword, you must adjust your title and content accordingly. Otherwise, you minimize your chances of rankings for that term.

Pro Tip: Make sure you research on both desktop and mobile, as the results are presented differently.

5. Create Helpful, Unique Content

Now it’s time to get your hands dirty and get into content writing .

You already know what your competitors have published, you have your title, and you know which keywords to include in your content. What else do you need?

You need content that has the following characteristics:

People-first – content produced to provide value to people and not search engines.
Original – content that is not a copy of existing content.
Unbiased – content that is not biased but presents both sides of a story.
Complete – content that provides a comprehensive description of a topic.
Better – content doesn’t have to be perfect, but it has to be better than what is already published.

Follow the checklist below, every time you start creating content.

What is the ideal length of content?

I’ve mentioned above that you must make your content comprehensive enough so that users can get accurate and in-depth information about the topic.

Despite what you might have read, there is no magic number when it comes to word length.

It all depends on the topic and keywords. For some topics, you might need to write articles that are over 2000 words. For other topics, you can provide a comprehensive answer in 800 words.

Content length alone is NOT a ranking factor. What matters is the quality of the content and how well it can satisfy the user’s real intent.

To avoid any confusion, several studies have shown that the ideal article length for SEO is around 1800 words, and this is true for many cases.

Longer articles allow you to use more keywords (without keyword stuffing), and they tend to do better in social media.

But, this is a general guideline and not applicable to all cases. My recommendation is to find the average length of the first 10 results and try to provide a bit more content but better than what has already been published.

There is no reason to write a 3000-word article if you can have the same result as a 1500-word article.

6. Use Keywords In Your Content

Here is a nice tip that most SEO writers fail to follow. Once you are done with the first draft, you need to go back and revisit your post introduction.

Your goal is to make sure that your target keyword is included in your opening paragraph .

The reason is that Google always considers that content that is above the fold and high on a page is more important than content found down the page.

Adding your keywords in the first paragraph gives Google a big clue as to which keywords to associate this page with. It’s also good for the users since you can help them understand that they are on the right page.

With the introduction of machine learning to Google search algorithms (known as RankBrain), Google is trying to truly understand what the searcher wants by using natural language processing.

This means that for a given keyword, Google will look for the deeper meaning of the query and not just for exact match keywords.

For you as an SEO copywriter, it means that you need to add related keywords in your content to help them during this process.

Related keywords are keywords that have the same or similar meaning. You can find these keywords using tools like Semrush. Here is a screenshot of the related keywords for “SEO writing”.

So, you need to return to your copy and enrich it with these keywords naturally. You may have to rephrase some of your sentences, but it’s a step that can improve the relevance of your content.

7. Create Meaningful Subheadings

One of the characteristics of SEO-friendly content is that it’s easy to read by both search engines and users, and headings help in that direction.

Don’t be surprised but the majority of users won’t read your content, they will scan through it. Having meaningful headings helps them find the part they want faster.

Search engines follow the same pattern, especially for long-form content. They scan the page and look for certain elements to understand how it is structured and what topics or keywords the content covers.

To make their job easier, you can use predefined heading tags in your HTML, like the H1 tag , h2 tag, and h3.

Usually, a page has only one H1 tag, which is used for the title, and then the rest of the content has H2 for the main headings and H3 for the sub-headings.

To further improve the SEO friendliness of your copy, try to use some of your long-tail keywords in the headings. Take a closer look at the headings of this article and notice how I have added long-tail keywords in my headings.

8. Add Internal Links With Relevant Anchor Text

One of the SEO principles most SEO content writers tend to forget is internal linking . An internal link is a link that points to a page on the same website.

Why is it important?

When you publish a new page, it has to match your site’s topics. This improves relevancy and rankings. One of the ways to ‘tell’ Google that your content is relevant to the rest of the site, is to use internal links.

Although internal links are not as powerful as SEO backlinks, they are still used by Google to understand what the linked page is about, especially if the right anchor text is used in the link.

They also help users learn more about a topic (look at this article again and notice how I have used internal links to give users a way to find out more information about a topic).

Last but not least, internal links are followed by search engine crawlers, and this leads to better crawling and indexing of more site pages.

9. Optimize Content For E-E-A-T

A lot of content is published on the Internet, and to protect the quality of their search results, Google algorithms can detect which pages demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness on a given topic.

In the SEO world, this is known as E-E-A-T and is a critical factor of SEO content and an indicator of content Quality.

Here is the relevant quote from Google’s guidelines on content quality.

How can you improve your SEO copy for E-E-A-T?

Follow these simple guidelines:

Every page should have the author’s name and bio published (see how I use this on all my posts).
A page should have outgoing links to trusted sources.
A page and website, in general, should have incoming links from other trusted and related websites.

As an SEO copywriter, you cannot control the last guideline (incoming links) since this has to do more with the content promotion part, but you can control the first two.

So, revisit your content again and ensure that it links to other trusted websites and that the author bio is clearly shown on all pages.

10. Optimize Content For Featured Snippets

Another important tip for making your content more visible to search engines is optimizing for featured snippets .

A featured snippet appears on position ‘zero’ of the organic results and has a higher CTR compared to normal listings. Here is an example:

For every piece of content you publish, you should analyze the SERPs to find what kind of featured snippets Google shows for your target keywords and optimize your content accordingly. The most common types are paragraphs, lists, tables, and videos.

11. Add And Optimize Images

Before you hit the publish button, ensure your content includes optimized images.

Adding images to your content makes it more interesting and easier to read. While this is not directly related to SEO writing, it can help in many ways:

Users are more likely to share content with high-quality images in their social media networks than content with no images.
You can use the image alt text to give search engines more clues about your content.
When you properly optimize your images , you have more chances of appearing in Google image search for your target (or related) keywords.

12. Make Your Content Easy To Read On Mobiles

When writing content, ensure it is optimized for reading on mobile devices. This means:

Use a font that is big enough.
Breaking the text into short paragraphs.
Use lists where appropriate to make the information more digestible.
Use responsive images that adapt to different screen sizes.
Ensure that the main content is not confused with ads.
The page loads fast and has no annoying popups.

Anyone can learn to write for SEO. It’s a skill that can be easily mastered through practice and by following some basic SEO principles.

If you work as a freelancer , you can apply for many SEO writing jobs. If you’re doing SEO for your website, learning how to write content for SEO will make your content get found on Google .

What you should not forget is always to put the user first. Your primary concern is providing content users want to read and then optimizing it for SEO.

This is why I have separated the process into several steps that involve writing the content naturally and then revising it for SEO.

Best SEO Writing Courses
SEO Certifications Guide
The Complete SEO Course

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

Keep Learning

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32 Comments

July 8, 2014 at 7:52 pm

this article is very useful. As iam a new learner so it helps me a lot. Thanks for all this information 🙂

November 6, 2014 at 7:19 am

Thanks for explaining in detail about SEO Friendly Content, this will be helpful.

January 10, 2015 at 2:37 pm

Great article for content writing and seo optimization..

May 25, 2016 at 8:30 am

Thanks for this wonderful post. SEO is an great part of blogging, and helps to get constant flow of traffic over long periods of time. Both on page and off page optimization are equally important, but I have been trying to learn more and more about on page optimization. Learned quite a few rocking tips on how to write SEO optimized posts.

Thanks bro.

May 25, 2016 at 10:47 am

Thanks for commenting. Glad you find my post useful. You can also check https://www.reliablesoft.net/ebook/wordpress-seo-guide/ for more actionable tips and advice about on-page and off-page SEO.

All the best Alex

January 29, 2017 at 7:19 am

Thanks i read it alreally. Really usefull for my site. Thank you so much bro.

July 15, 2016 at 8:46 am

Great little article! Giving the basics of SEO in an incredibly light and informative way. Very easy to read and understand thank you for your help!

July 16, 2016 at 10:49 am

well..informative blog..I am planning to rewrite content for one of my websites.I would like to ask about keyword density. please guide for the same..thanks in advance ..

July 21, 2016 at 8:01 am

Great article, many thanks.

July 22, 2016 at 6:23 pm

Great tips Alex! Writing for SEO without sounding like an SEO is easier these days. Ridiculous keyword stuffing is redundant and luckily Google is better penalizing for it. I’m generating ideas on my next piece of content with keyword tools. I like search suggestion tools like Answerthepublic.com or sg.serpstat.com but being organic in your writing isn’t something you can acquire with a tool)

January 19, 2017 at 4:31 pm

You are write Alex. If you wanna have frequently visited web/blog, you must have a well prepared showcase.

January 20, 2017 at 1:43 pm

Very well said! Prepare your content from the beginning so that it’s ready and in good shape once the traffic starts to flow in.

Thanks Alex

January 23, 2017 at 9:37 pm

Really amazing information with full detail but in point 5 you have a spelling mistake “big fun” instead of” big fan”. Thanks Alex

January 23, 2017 at 10:33 pm

Thanks for your comment. Spelling mistake corrected.

April 6, 2017 at 1:23 pm

This is my first comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading through your posts. Can you recommend any other blogs/websites/forums that deal with the same subjects? Thanks a lot!

April 19, 2017 at 8:54 am

Thank you for your advice. I have a question for you: my blog is new, how to develop content the most effectively and get more traffic with content marketing.

April 20, 2017 at 1:40 pm

Take a look at these two posts: https://www.reliablesoft.net/how-to-write-content-that-actually-deserves-to-get-links/ and https://www.reliablesoft.net/seo-friendly-blog-posts/ . They describe the process I use to create new content and increase my traffic.

October 27, 2017 at 4:15 am

Hey Alex, your article is awesome. You start easy and basic and I think everyone can follow your step by step description. What do you think is the worst mistake one can make while writing friendly SEO content?

October 27, 2017 at 8:40 am

Keyword stuffing. SEO Friendly content has to be written naturally without exaggerating with the use of keywords.

December 20, 2017 at 9:24 am

Impressive article on SEO. Very easy to read and understand thank you for your help!

January 11, 2018 at 10:58 am

hey Alex, your post is excellent and so informative. it is really helpful for a beginner blogger like me. keep up the good work. i have a question, what would be the minimum word limit of the article??

June 7, 2018 at 7:05 pm

I am a beginner in the blogging industry. I really benefited by your super reach article. That helps me to write an SEO optimized post. Do I have some question, How to write a perfect SEO title and meta title? and how to find the best keyword? please help me, sir…..

November 6, 2018 at 2:04 pm

Can you please let me know that if I use an image for which I don’t have copyright like images from direct Google search.Then what will be the effect to my website?Are there any risk of penalized my website by Google.

March 26, 2019 at 10:55 am

You should always reference the source of the image by adding a link to your content. There is no Google penalty from using images from Google search.

Hope this helps Alex

October 10, 2019 at 4:18 pm

hi there, informative clear updated thanks for the detailed explanation with a presentation, it will be really helpful to enhance in-depth knowledge about Content Writing Skills.

November 23, 2022 at 3:28 pm

Thanks! Glad I could help.

November 1, 2019 at 3:29 pm

Best article for a beginner to kick start with basic SEO for a blog 2019. I am a beginner and it’s very helpful to me.

January 3, 2021 at 9:27 pm

Hey Alex, thanks a lot. This is a very informative post and you have written all the things about SEO in a very easy way. Thanks for sharing this kind of nice content.

Regards Mohit

May 25, 2021 at 2:23 pm

Writing a content with SEO tactics is not an easy task, but here you wrote a wonderful post which make easy to write SEO friendly content.

September 2, 2021 at 5:54 pm

Wow Very informative article Alex as usual. Thanks for sharing.

November 23, 2022 at 3:29 pm

Thanks a lot for commenting.

January 2, 2024 at 8:58 am

Thank you for this incredibly helpful guide on SEO writing! Your 12 easy tips provide a clear roadmap for creating SEO-friendly content. The breakdown makes it so much simpler to understand and implement these strategies. Grateful for the valuable insights that will surely improve content creation. Much appreciated!

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What is SEO Content Writing? The Complete Guide to Writing For Search [Video + Infographic]

Search engine optimization is an $80 billion industry. Are you getting your money’s worth?

SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art.

So how do you do it right? How do you please readers, search engines and your boss all in one go?

What is SEO Writing?

SEO writing is the implementation of keywords and key phrases within web content. The SEO content writer and marketers use SEO to increase their site’s organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms.

With traditional copywriting, the content writer is focused on other goals and not necessarily on having the product come up first as a search engine answer. These types of copy may reach the consumer in the form of a TV commercial or product label — but an SEO copywriter meets readers on a web page. With professional content writing, the goal may be broad enough to encompass both SEO results and traditional marketing outcomes.

Key SEO Terms, Defined

Long-tail keywords: A string of keywords or phrases, often 3-6 words long. Long-tail terms are more specific and are queried less frequently relative to high-level, generic terms. Think “basketball shoes” vs. “2019 basketball shoes for sale Colorado.”
SERPs : Search engine results pages. In other words, the Google page contains all the results users can click on after a query.
SERP position : The exact ranking in Google analytics. For instance, Position 12 would refer to page 2 of Google, since only 10 listings typically appear on Page 1.
Anchor text : The words or phrases that are hyperlinked, directing traffic to other web pages.
Meta description : A short summary of a webpage that appears in SERPs — often 160 characters — that can entice searchers to click a result.
Title tag: The title of a webpage that appears in Google SERPs and as the text on browser tabs.
Search queries : Words that users type or say into search engines.
Search volume : The number of times a term is queried per month.
Click-through rate : Percentage of clicks for a SERP result relative to how many times searchers saw that search result.
Conversion rate : Percentage of people who complete the desired action (a click, a purchase, etc.) divided by the total number of people who visited that page.
Organic traffic : The number of users who found your site via a search engine of their own free will and not through paid ads or other sites.
Structured data (schema) : How SEO elements like metadata, keywords and HTML are formatted on the page. Data that is structured makes it easier for search engines to crawl and index pages.
Ranking factors : The general components that search engine algorithms consider when deciding which pages should rank higher than others.
Backlink : A hyperlink that directs traffic to another page, either internally or externally.
Page and Domain Authority : A score that measures how “authoritative” a page or site is on a scale of 1-100.
Pageviews : Number of times a page is viewed.
Pageviews per Session : Number of pages viewed in 1 session by each user, before leaving the site entirely.
Organic keyword difficulty : A metric of how easy or difficult it will be to rank for a given keyword in organic search, on a scale of 1-100.

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Start With Your Goals

The foundation for any SEO content strategy is to know what you hope to achieve. Set measurable goals before you begin, so that the SEO copywriter, marketing managers and other stakeholders are all working toward the same KPIs.

Here are common metrics to measure:

Click-through rate: This is the number of clicks that the copy and product acquire divided by the number of times it is shown on a search engine results page (SERP).
Conversion rate : The number that results from dividing conversions by the number of total interactions that can be tracked to a conversion during the same time period.
Organic traffic : Readers and consumers who visit a web page through unpaid means.
Backlinks : Links from one website to a page on another.
SERP position : The positions a website has in organic search.
Dwell time : The length of time a person spends looking at a webpage.
Page and Domain Authority : Search engine ranking score.
Organic keyword opportunity/difficulty : A score that tells you how challenging it would be for the website to rank high on a SERP for a certain keyword.
Pageviews per Session : The website’s total page views are divided by the number of sessions that have happened.

The SEO writer should be given the data they need to succeed so that each new page that’s created is tied back to a core business goal.

Know Your SERP Presentation

There are a growing number of ways search engines present your webpages to the public, known as featured snippets. This means not every piece of content is presented to the searchers in the same way.

Even if two companies write an SEO article about the same topic, if one of those pages ranks highly in SERPs, it could earn a featured snippet. So while company A is presented as a generic blue link, company B is presented with additional images, bolded text and more.

To stand out from competitors, understand how your quality content is going to appear in Google SERPs — then optimize for that specific format. Here are the featured snippets you’re most likely to encounter as an SEO article writer.

Image carousel.
Local 3-Pack.
Knowledge Graph.
People also ask.
Top stories.

Think in Terms of Ranking Factors

In line with your company’s own commercial objectives, there are also Google’s preferences to keep in mind. The search engine’s primary algorithm, RankBrain, helps process web pages and determine where they should rank in SERPs.

So content writing isn’t just pleasing your readers; it’s about pleasing Google too. That’s why it’s important to know the specific SERP rankings factors Google looks at. There are more than 200, but 10 of the most prominent are:

Content quality : Is your SEO article writing accurate, relevant and user-friendly?
Backlinks : Do other sites link to your content?
HTTPS : Is your site secure?
User experience : Is your content visually and informationally valuable and easy to engage with?
Mobile-first : Is your site optimized for mobile screens?
Page speed : Does your page load in 2 seconds or less?
Direct traffic : Do users come directly to your site, or do they have to Google you first?
Content depth : Is your content more comprehensive than similar pages on the web?
Behavioral signals : Do people share, comment and mention your content?
Schema : Is your content easily understood by search engines?

Strategic, Not Stuffy: How To Use Keywords

The SEO service has always been an evolving discipline. In the earliest iterations of the internet, the content was ranked and served to users based on repeating the same keywords as many times as possible. This was referred to as keyword density.

Write for the end user, not a magic number of keywords.

However, in the last five years, Google’s algorithms have gotten smarter, and they know that keyword stuffing is spammy and not useful to readers. So, copywriters have had to shift their approach: Write for the end-user, not a magic number of keywords.

What this means in practice is that each page should be built around a single keyword. You can use the keyword research tool to find what keyword to target based on the difficulty score and search volume metrics mentioned above. Writers should cover every angle and aspect of that topic and its associated subtopics. Think ahead: What follow-up questions might a reader have after reading your piece? Include the answers to those questions in your writing right from the start.

The intent is to be the single best resource for a topic, providing maximum value to readers. Don’t worry about using keywords in every other sentence. If you’re doing your job correctly, the keywords will naturally flow in the article.

Top SEO Copy Tips

You are not your reader. Don’t write for yourself — write for your target audience .
Mimic the language and voice of your audience , whether that’s third-person formal or second-person conversational.
Include keywords where they will have the most impact : metadata, header tags, page title and anchor text.
Use short paragraphs of only a few sentences.
Strategically leave white space so readers can scan content at a glance.
Externally link only to reputable, authoritative sites with high Domain Authority scores.
Internally link only where relevant — not to every single related blog post or possible CTA.
Include as much dat a as possible to support your claims.
Embed relevant imagery so visuals can complement your narrative.
Think of search queries as article titles.
Write for as long as it takes to comprehensively cover the topic (that is, don’t aim for an arbitrary word count).
Write with featured snippets in mind.

Optimize the Fine Print: Title Tags, Meta Descriptions and Alt Text

SEO writing is part prose, part process. There are defined steps writers should take to ensure they’re thinking about each piece of content holistically, both on and off the page.

One of the most important elements of SEO copywriting is nailing metadata.

Metadata is a cue to search engines: It helps tell the story of what your content is about and how it should be presented in SERPs.

Optimizing title tags, meta descriptions and image alt text may take only 75 words in total, but those 75 words are vastly more important than the rest of the copy that appears on the page.

Here is some guidance:

For the character limits listed below you can use a free AI-powered character counter to help optimize each of your metadata elements.

Optimize Title Tags

Use only 1 header tag per page and try to include a targeted, primary keyword.
Keep it to 70 characters or less.
Each page should have a unique title tag — no duplicates.

Optimize Meta Descriptions

Keep it to ~160 characters so that it doesn’t get cut off by Google.
Use clickworthy phrasing and don’t regurgitate copy already on the page.

Optimize Alt Text

Use descriptive language that closely matches the image.
Include keywords where relevant.
Keep it to 125 characters or less, with tags separated by commas.

Structure Matters: Headers, Subheaders and Sub-Subheaders

Think of header (HTML) tags as the skeleton of your content.

Structurally, headers keep your copy organized and provide readers with a general outline of what your topic entails (without them having to read every single word).

In the eyes of search engines, though, headers are also key elements of code that signal what the article is about. Proper header tags allow search crawlers to quickly analyze your page and correctly index it in SERPs.

Headers are simple because they follow a descending order:

H1: The title of your page (only use one).
H2: Core points or topics within your article (can be used as many times as needed).
H3: Subtopics that fit underneath H2s.
H4+: Anything beyond H4 is rarely used, however most text editors will go up to H7.

According to UppercutSEO , including keywords in your headers is a key SEO tactic as well, so frame your article structure around which keywords and topics are most relevant and useful to the reader.

On-Page Optimization and Re-Optimization

Technical SEO dictates that every piece of content has the chance to outperform another at any given time. While you’re writing an article, someone else could be writing the same article — just better.

It can quickly become a rat race.

Often referred to as the skyscraper technique, look for ways to continually optimize your existing pages over time. If an article is ranking in position 3, how can you leapfrog to position 1?

One of the easiest ways to drive more traffic and improve search engine rankings is to start with existing content that already performs reasonably well. You can use content writing SEO tools to spot opportunities and make minor tweaks, such as adding a few more paragraphs of in-depth copy or restructuring header tags to be more clear.

Re-optimizing content takes less time to reap greater rewards than from-scratch pages. Create a re-optimization schedule (say, every three to six months) and adjust your pages accordingly to maintain and enhance SERP share.

Tips for Incorporating SEO Writing Into Your Content Marketing Strategy

The entire process may seem a bit daunting at first, but there are some simple steps you can use to incorporate SEO writing into your content marketing strategy. While it may be helpful to completely revamp your entire work of copy, your team can start by adding important keywords to existing pieces.

As you begin to work toward more SEO-friendly content, be sure to keep your web pages up to date. SEO is a dynamic process and reoptimization is a key component of any strategy. Start by analyzing where your current content stands and then break it down into a specific plan of action, whether that be creating new copy or adding important keywords. Use the data you collect to create a more concrete content marketing strategy , and you will be well on your way to boosting your business through SEO writing.

How Long Does It Take to Work?

Based on various industry studies and several of our own experiments, it takes about 100 days at minimum for content to mature. “Mature” in this instance refers to how long it will take Google to definitively rank your page in SERPs. Prior to those 100 days, your ranking will fluctuate a lot, sometimes appearing on Page 1, other days dropping to Page 2.

Behind the scenes, Google is testing if your content has staying power — if it’s valuable enough to keep on Page 1. If after 100 days or so your content ranks highly, it will likely stay there (until a competitor writes a better piece of content and outranks yours).

Don’t base all of your judgments or KPIs on immediate SEO performance. Positive metrics accrue over time, so ensure your commitment to SEO and content marketing is a long-term one.

Editor’s Note: Updated May 2022.

Michael O'Neill

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Mike O'Neill is a writer, editor and content manager in Chicago. When he's not keeping a close eye on Brafton's editorial content, he's auditioning to narrate the next Ken Burns documentary. All buzzwords are his own.

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All Things Freelance Writing

Real writers, real advice

How to Write SEO Content: 14 Best Practices

By jessica walrack.

A keyboard overlaid with a graphic that reads SEO

Search engine optimization (SEO) content writing is about creating strategic pieces of content that rank at the top of search engine results pages. Why? To get the right people to visit websites, interact with brands, and eventually convert.

When there’s no SEO pro behind content, the pages will likely get lost in the vast sea of websites, never to be found on search engines by potential customers. So, good SEO content writers are very valuable to anyone who wants to be found online.

Here’s a closer look at everything you need to know about SEO writing, including 14 best practices (with real examples).

Note: We’ve included affiliate links to some of the products and services we recommend.

What is an SEO content writer?

An SEO content writer writes educational pieces of digital marketing content. They aim to reach target audiences searching for specific terms and provide them with satisfying answers to their questions.

Here’s how it breaks down:

SEO is an acronym that stands for Search Engine Optimization. It involves understanding the ranking factors that search engines use when formulating the search results pages.
Content writing refers to a type of writing used in digital marketing campaigns to educate the target audience and build rapport. It often takes the form of blog posts, articles, guides, and social media posts.

SEO content writers certainly aim to write content that reaches the first page of the search results. However, the whole point of ranking is to reach people and answer their questions . So, if you’re an SEO content writer, your content needs to be as helpful as possible to your human readers, while also ticking the boxes for the bots.

Pro tip: Don’t sacrifice the reader experience for the bot experience. For example, you don’t want to overuse keywords to the point where they are repetitive and awkward (aka keyword stuffing).

SEO content writing vs. SEO copywriting

Is there a difference between SEO copywriting and SEO content writing? Indeed, there is! This chart breaks down the key differences:

SEO Content writing vs copywriting comparison chart

If someone was trying to ask you on a date, the content writer would strike up a friendly conversation, find some common ground, and let you know where you could find them. The copywriter would ask you right then and there using a persuasive and direct approach.

Both types of writing have their place in a marketing campaign and require the adoption of a brand’s voice . Further, both should be optimized for SEO if they are going to be published on public web properties (that the owners want people to find through search engines).

Many writers specialize in either copy or content writing. If you’re a writer, each will require different skills you’ll have to fine-tune. If you’re hiring a writer, ensure you find one with proven experience in the type of writing you need; SEO copy or content.

SEO strategy comes before SEO content writing

Woman doing SEO strategy research at computer

How do you get started with SEO content writing? An SEO content writer can’t do their job until the proper research has been done by an SEO strategist.

A strategist seeks to understand a business’s goals, competition, and market. Then, they perform keyword research to find answers to the following questions:

High search volume : What words and phrases do people search for when on the path to buying the business’s solutions?
Low competition : Which relevant highly-searched words and phrases have low competition?
Relevance : Which words with high search volume and low competition can be made into relevant, helpful content for the target audience?

Once strategic keywords are identified, a detailed content brief should be created for each keyword.

Tip: Some SEO content writers offer SEO content strategies while others don’t. It requires an additional skill set. As a writer, you can greatly up your earnings by becoming an expert on the strategy side. SEO reporting tools like SEMrush can help you to get your feet wet. As a business owner, you need to know if your SEO content writer provides the strategy or if you need to get it from someone else.

14 SEO content writing best practices (with examples)

Now, how do you write effective SEO content?

With a detailed brief ready, an experienced SEO content writer can work their magic. Here are some of the best practices to create a final piece that’s SEO-friendly.

1. Align with user intent

First and foremost, you need to think about why people search the keyword you are targeting . What answer are they looking for? When they land on your page, they need to immediately know they can find the answers they want. Plus, you should entice them to want to stay as long as possible (increase dwell time).

Tip: You can learn more about the user intent of a keyword by searching for it using a search engine like Google. The top results will reveal what the search engine “thinks” people are looking for.

For example, if I search “orange juice,” you can see below that Google “thinks” my intent might be that I want to buy orange juice, make orange juice, or know what orange juice is.

Example of user intent on Google with orange juice search results page for SEO content writing

If I search “freelance writing,” the top results cover the basics of freelance writing including what it is, if it’s a good career, and how to find jobs.

“The “people also ask” section is also an invaluable tool for understanding related searches and how to leverage them,” said Emmanuel Njomo , Executive Director of Marketing at MedSchoolCoach.

Example of Google's people also ask section for orange juice search

He adds, “The related searches don’t always make the most sense but then again it’s kind of the same way with people, so maybe it does. Similar to how the customer is always right (about what they want), the user’s search terms are always right — listen, react, empathize, entertain, then educate!”

Example of Google's related searches section for orange juice search

2. Title tag

The article title (also known as a title tag) should include the main keyword that the piece is targeting as early as possible. Keep in mind that only 50-60 characters will be visible in search engine results before it gets truncated. Then, the searchers will see “…”

Along with including the main keyword, the title needs to:

Show the searcher that the article will answer their question (user intent is important once again).
Give them a real reason to choose the article above the rest (no clickbait). This can take some practice as it’s more of a copywriting skill.

If you’re not sure where to start, perform a few searches and take notes on the characteristics of the titles in the top search results. Some of my observations from top-ranking titles include:

Frequently asked questions work well as titles like “What is Blogging?” and “Why Should You Create a Blog?”
How-to’s also top the list like, “How to Start a Successful Blog in 2022.” Also, note the inclusion of the year for relevance.
Listicles that start with numbers can work well like, “17 Blogging Tips for Beginners.”
Titles with specific results can also work well like Neil Patel’s, ” How to Start a Blog That Generates $3817 a Month

Tip: Spend a bit of time on the title as it sells the content. It determines whether people ultimately click or not and whether all the time spent writing was worth it. Brainstorm a few ideas and then pick “the one.”

3. Meta descriptions

In short, meta descriptions are the small pieces of text that display under the titles in the search engine results. As an SEO writer, they give you another chance to help the reader understand that your page offers the best answer to their question.

A few things to keep in mind are:

Include the primary keyword.
Your description will be truncated (and the ”…” will appear) at anywhere from 110ish to 155 characters. Make sure the beginning makes sense and packs a punch!
We’re talking about character counts here, not word counts. (I’ve seen writers accidentally write out 150 words so just thought I’d throw that in there).

For an example, look at the meta description above. It begins to list the tips from the article, hinting at the value you’ll get if you click through.

Want more examples? Pay attention to the meta descriptions next time you Google somethin’!

The URL is the web address for the page being written. It will be the main website address with a slash and then what’s called the slug.

The slug should include your primary keyword. Also, it’s best practice to remove any words that aren’t absolutely necessary. Keep it short, easy to read, and easy to understand.

Note: URLs can’t include spaces so “-” symbols are used to break up the words.

If you have Yoast in WP, you can add the slug right below where you add the article or blog. Easy peasy.

“URLs may seem insignificant in comparison to other elements such as headers and on-page copy but they play a powerful role in SEO success. Using URLs accurately is crucial for search engines and people to understand your website,” said Jeff Collins, Freelance SEO Consultant.

5. Opening paragraph

Next, opening paragraph/introduction of the article needs to include the primary keyword. It helps to tell search engines and human readers that the page is actually about the keyword being searched.

Beyond that, the opening paragraph is key to getting readers to keep reading. It should:

Acknowledge the audience’s problem or briefly answer their question.
Touch on the pain points, and risks of not solving the problem.
Tell them what value/benefit they’ll get if they keep reading.

You don’t want to go off on any tangents or drone on. Just keep it concise, clear, relevant, and enticing. Remember, the rest of the piece won’t matter if you don’t hook the reader in the intro!

Tip: Write the intro last, once you know everything the article or blog offers. It makes it easier to sell.

6. Headings

Web content should contain header tags to break up the text. Nobody’s eyes or brains like huge blocks of text. Plus, we often like to scan for the info we need.

Content management systems (like WordPress) and word processors (like Google docs) let you designate headers.

When you do, an HTML element is added which tells search engine bots that words are headings.

Warning: Simply bolding and enlarging text won’t have the same effect.

Headers typically range from H1 to H6…

H1 is used for the title
H2s are used for the main section headings
Subsequent headings should be H3 through H6 (as needed)

Higher heading numbers mean higher importance.

For example, if this section was an article, some of the headers might go something like this:

H1 How to Use Headings In SEO Content H2 Tips on Using Headings H3 Use Keywords H3 Limit Section Size H3 Keep Them Short Other heading tips:

It’s good to include primary and secondary keywords in the headings.
It’s best to limit sections between headers to no more than 300 words.
Headings should be short, concise, and clear, helping bots and people navigate the piece more easily.

“One of the biggest errors on most sites is a misuse of headlines,” says Thomas J. Armitage, a Sales Executive at digital marketing agency Site-Seeker . He explains, “A page might start with an H1 then go to an H3, then to an H5, then back to an H1 (because people use headings for style rather than SEO). And that’s a bad move because Google looks to them to understand page/topic/info hierarchy. So when it’s a mess, Google won’t provide those keywords with the value they deserve.”

7. Keyword density

Keyword density refers to how often your keyword appears relative to the total word count of the page. Too high and your site will be penalized for keyword stuffing. Too low, and it may not rank well for the keyword. According to the Alexa blog , most SEO experts believe the ideal density is between 1% and 2%.

That said, use your discretion to create the best user experience. The primary and secondary keyword phrases you’re targeting should be used to create the article or blog post outline. Being so, their use should be pretty natural as you write and they should be distributed throughout the article fairly evenly.

You can also use tools like SEO Surfer to find a bunch of other keywords being used in content that’s ranking for your main keyword (along with the recommended density for each). This is called Latent Semantic Indexing Keywords in Content (LSI).

Including both internal and external links within your content can help you rank better.

Internal links : Look for opportunities to add hyperlinks to phrases that will link to other helpful pages within your own website.

External links : Look for opportunities to add a few outbound links to other websites that are respected and trustworthy sources of information.

For example, if I was to hypothetically write a piece about SEO content writing and I have another article about meta descriptions, I could link to the meta descriptions piece so readers could learn more about that topic if they want.

I might also link to an authority on the matter (like Google) and a page where the company offers advice for publishers.

You don’t want so many links that it’s distracting or overwhelming.

But one every couple hundred words or so is good (where it makes sense and helps the reader).

Tip: Make sure the link works after you add it.

Another tip: The anchor text should tell what the link is about within a few words that flow naturally with the piece.

Why add internal links?

They help Google understand your site better and give a page more context.
They keep visitors on your site longer and give them more context.

Why add external links?

Linking to trustworthy external websites can help search engines figure out what your site is about.
It can also help you to appear to be more of an authority to search engines.
And it can help your readers learn more and associate you with that trusted source.

So don’t forget, part of an optimized piece of content is making sure you have the right links!

SEO content writing tip #9 has nothing to do with writing.

Yep, it’s not about the words…

It’s about the images that break up the words.

And actually not just images.

It could be graphs, infographics, videos, sketch notes, etc.

Your content needs visual elements to break up the text, help tell the story, and appease the search engines.

You can make them, buy them, or find free stock photos (be sure to check the attribution and use requirements).

Other tips:

You can find free and affordable photos on Unsplash, Pixabay, and Canva (I use Canva Pro for $12.99 per month).
Convert image files into WEBP format and compress them before uploading.
Add them throughout the piece in a stylistic way to enhance the reader experience. Not too much, not too little. I like to add one every couple hundred words so you’re never scrolling long without seeing a visual element.

Your images can rank on Google, too — helping to drive more traffic to your page. For example, an infographic or sketch note can be great magnets.

10. Image titles and alt text

SEO content writing tip on image titles, shows how to add title and alt text

When you upload the images, the title and alt text matter. Be sure to use a descriptive name for the title, and explain the purpose of the image for the alt text. Include keywords when it makes sense to do so.

Note, the alt text conveys the “why” of the image so that if the image fails or someone is using a screen reader, they can understand why it’s there.

11. Categories and tags

Organizing articles and blog posts into categories and using tags helps human and bot users to better understand and navigate the site. For example, we have blogs about business insights, finding clients , and more on All Things Freelance Writing.

12. Originality

The writing should be original and not found on any other website that a search engine crawls (sometimes it happens by accident). You can use tools like Copyscape to check for duplicate content.

13. Recency

The “last updated” date is also a factor, so it’s a good idea for SEO content writers to regularly review and update content to ensure it’s relevant and up to date (at least annually).

It also helps to post blogs on a regular schedule as it encourages people to keep returning. However, don’t sacrifice quality for frequency or you could shoot yourself in the foot.

14. Focus on a great overall user experience

Overall, a great SEO content writer is tuned into the needs of the people they want to reach. They write in an effort to engage and satisfy the traffic that arrives.

What you don’t want are people arriving and immediately clicking back to find a better answer. Search engines also track the behavior of users once they are on a site. So along with all of the above, SEO content writers should ask, “If I was asking the question, would I think this is the best, most complete and useful answer to the question?”

Frequently asked questions about SEO content writing

Woman at computer looking off with a question

Now, here are answers to frequently asked questions about SEO content writing.

Who needs an SEO content writer?

Any person or business that wants people coming to their website for one reason or another will benefit from content that ranks for the right terms. That includes small business owners, e-commerce stores, non-profits, corporations, bloggers, news sites, and more. SEO and content distribution are the two main keys to content marketing.

How do I become an SEO content writer?

To become an SEO content writer, you will need to:

Learn the basics of content writing and content marketing. You can do so by researching top-ranking content from authority sites, reading online guides, hiring a coach or mentor, taking a course, listening to helpful podcast episodes about writing , etc.
Learn SEO for blogs and articles. Google provides some great resources . We covered the basics above.
Write some samples (can self-publish on Medium, LinkedIn, your website, etc.).
Consider picking a niche .
Get to work and build a portfolio.
Find freelance writing jobs .

Tip: One of the best ways to gain experience and confidence is to start your own website and experiment (it can be very basic/inexpensive).

Where can you see SEO content writing samples?

Finding samples of effective SEO content writing is very easy. Why? You can search literally anything using a search engine and look at the top results that pop up. Every time you read a top search result, you’re seeing an example of effective SEO content writing. Browse around and take notes.

Where can you find SEO content writing jobs?

You can find freelance writing jobs in many places online such as freelance writing job boards (<<check ours), Upwork , LinkedIn , Indeed, Facebook groups, Instagram, and various other platforms . You can also target businesses that publish content online and send them pitches.

Note that the average salary for an SEO content writer is around $63,000 , according to Glassdoor. However, as an experienced freelancer, you have the potential to make much more, especially if you offer SEO content strategy, too.

Is content writing necessary for SEO?

Yes, you need content writing for SEO. Search engines crawl written words to understand what websites offer. The more pages, posts, and words your site has, the more opportunities you have to rank for different queries.

Final words on SEO content writing

Showing up to the right people who are searching for the right words takes some marketing know-how. Between an SEO strategist and an SEO content writer, it’s very possible. And with experts who know what they’re doing, the path to organic traffic, leads, and conversions will be much more direct.

Jessica Walrack founded All Things Freelance Writing. She's also a finance blog writer of 10+ years. You can find her work featured on Investopedia, CBS News MoneyWatch,, US News and World, and many other financial education sites.

The ultimate guide to brand voice (as told by a brand voice expert), how much do writers make here’s what 346 freelance writers said (survey results), how to check the google rankings and traffic of your writing (to land more clients), one thought on “how to write seo content: 14 best practices”.

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7 LinkedIn Profile Tips for Freelance Writers

SEO Writing: How To Create Content For People and Search Engines

Revised: February 14, 2022

Great content lies at the heart of any search engine optimization (SEO) strategy worth its salt.

As a rule, the better your content, the better your search engine rankings will be, and the more organic traffic will come your way.

But writing content that works for SEO isn’t simply a matter of putting pen to paper and letting the words spill on the page. It’s a craft in and of itself, and giving SEO writing the attention it deserves will ensure your content creation efforts don’t go to waste.

In this post, we’ll break down all the fundamentals of good SEO copywriting so you can put them to use in your own organic SEO content.

But first, what do we mean by “SEO writing”?

What Is SEO Writing?

SEO writing is the process of writing content that ranks in search engines.

Like any form of content writing, SEO writing aims to educate, inspire, or entertain the reader. The only difference is that SEO writing is also optimized to ensure that search engines can easily determine what the content is about. In other words, this form of writing caters both to readers and search engines. Maintaining the perfect balance between the two is the “art” of SEO writing.

As we’ll see, all the best examples of SEO writing share some common attributes. But why should you care about SEO writing?

Why Is SEO Content Writing Important?

The logic behind SEO is simple. The higher your content ranks in Google (or any other search engine), the more organic traffic your website receives. And, the more traffic you receive, the more opportunities you have to convert visitors into prospects and customers.

But achieving a prominent ranking in Google’s search results is no easy feat. Competition for top positions is often fierce – and with good reason. The top-ranking result on page one will receive 39.6% of clicks on average , while results at the bottom of the same SERP receive less than 2.5% of clicks.

Carefully planned and well-executed SEO writing ensures your content is fully visible to search engines, thereby giving your content the best possible chance to claim one of those coveted top positions. You’ll then be able to reach more members of your target audience and add value to their lives through high-quality content. This, in turn, will enhance your reputation, foster brand loyalty, and ultimately improve your bottom line.

With that in mind, let’s turn to see how you should approach SEO writing for maximum success.

How To Write for SEO

Below, we’ll cover all the fundamentals you’ll need to create a piece of quality content that’s both user and search-engine friendly.

Here’s our step-by-step process for writing for SEO:

List Topics Important To Your Target Audience

Before writing any content, you’ll need some content ideas.

The goal here is to identify interesting topics aligned with your brand and help solve your target audience’s problems.

Ideally, you’ll home in on a topic that hasn’t been touched on by other sites yet. But a more realistic way forward is to pick a topic that the competition hasn’t covered as thoroughly as possible or think of a new and exciting angle to address that topic. Whatever the case, you’ll want your content to provide a level of value that readers can’t find anywhere else.

It’s also worth seeking evergreen content ideas. This type of content has long-term traffic potential because it deals with issues that readers will continue to find relevant for years to come. An example article might be “ 17 Ways to Tie Your Shoelaces ,” versus an article like “ The Best Work Boots for 2022 ,” which has an inherently shorter shelf-life.

If you don’t already have content ideas in the pipeline, you can use various methods to help you build a list of topics.

For example, Answer The Public is one of the best topic-generating tools around. This free-to-use website churns out dozens of real-world questions people are searching for around any given topic.

Another approach is to simply consult Google. When you start typing a query into the search bar, Google will automatically provide you with other related queries:

Google will also list related search queries at the bottom of the results page:

You can also find topic ideas by reviewing reader feedback on your existing content, your competitors’ content, as well as YouTube and social media comments within your niche. It’s also worth turning to discussion sites like Quora or Reddit to see what members of your target audience are talking about.

Granted, these methods require a little more manual digging than those we mentioned before. But it will all be worth it if it leads you to the perfect topic idea!

Research Keywords Within Your Topics

Now that you’ve built out a list of potential topics, it’s time to identify related keywords.

When conducting keyword research, you’ll want to focus on two important metrics: monthly search volume and keyword difficulty. Monthly search volume tells you how frequently people are searching for a particular term, while keyword difficulty indicates how hard it will be to rank for that term.

The goal is to find keywords with relatively high search volume and low difficulty. This combination will give your content the best chance to rank well and attract significant organic traffic.

We recommend using a free keyword research tool like Ahrefs’s Free Keyword Generator to gather your keyword data.

As you can see, this tool provides the estimated search volume and keyword difficulty for various keywords related to your topic. The lower the keyword difficulty score, the easier it will be to rank for that term.

Once you’ve collected keyword data for your different topic areas, you’ll need to commit to one focus keyword . This will be the primary keyword that you’ll aim to rank for with your new piece of content.

Again, when choosing your focus keyword, you’ll want to find the sweet spot between high search volume and low keyword difficulty. In most cases, this will mean opting for long-tail keywords , which are more specific and less competitive than their short-tail counterparts.

Identify The Search Intent

Before you start creating your new piece of SEO-friendly content, the next step is to understand the search intent behind your target keyword.

Search intent refers to the expectation a user has in mind when searching for something in Google. In other words, search users have a particular problem they want to solve or specific knowledge they want to acquire, and they expect search results to meet those needs accurately.

Your chances of ranking will plummet if your content fails to reflect the search intent behind your chosen keyword.

But the good news is that accurately judging the search intent behind a keyword is pretty straightforward. Simply Google your keyword and see what kind of content ranks best. After all, Google invests millions of dollars into honing an algorithm that accurately matches user queries to the most relevant results. So if the top five results for your keyword are all listicles , it’s safe to assume that your content should follow a similar format.

Outline Your Article Structure

Before putting pen to paper, the last step is to gather your research and outline your article structure.

The goal here is to determine where different information will sit within your post. This means deciding what headings and subheadings you should use and what order you should present them in.

A clear and logical blog post outline will improve your post’s readability and make it easier for search engines to determine what your content is about. It will also ensure that your post stays on track if you outsource the content creation to an SEO content writing service provider.

A great way to approach the task of outlining your article is to use the so-called “ inverted pyramid ” framework. The idea is to front-load your blog post with the most important information so that you immediately hook your readers in and then elaborate on that information throughout the rest of the post.

When it comes to outlining SEO web content this way, you’ll want an introductory paragraph incorporating your target keyword and an overview of the article’s main points. The body of your article should then expand on these main points using explanations, statistics, and examples, with topic headings arranged in order of importance.

Here is the tagging hierarchy you should have in mind when outlining your post:

H1 : Your article headline (should include your target keyword)
H2 : Main points of your article
H3 : Sub-topics that sit within your main points

Write Your In-Depth SEO Article

It’s finally time to write!

Your goal should be to create the ultimate online resource for the keyword you’re targeting, giving your audience as much valuable and relevant information as you can. Generally, this is best achieved by writing in-depth, long-form articles that give readers all the information they need in one place.

While creating an in-depth article takes significant effort, it’s often worth it since long-form content has a habit of attracting more backlinks. In fact, longer posts get about 77% more backlinks than posts under 1000 words.

One of the best SEO writing tips for creating amazing long-form, cornerstone content is to use the skyscraper technique. The idea is to create a piece of content that provides 10x more value than the competition so that your article stands out as the tallest, most awe-inspiring “skyscraper” on the skyline. Your article will then become the go-to resource on your chosen topic.

Skyscraper pages are built by carefully reviewing what your competitors cover in their posts and then creating a post that covers the same information and more . Of course, there’s no use just adding extra information for the sake of it – in fact, that could hamper the reading experience and, in turn, your ability to rank. Any additional information must add value to your readers’ lives. Don’t confuse “bigger” with “bigger and better.”

Begin your post with a straight-to-the-point introduction that lets readers know what they’ll gain from reading on. As you move into the body copy, remember that every sentence should add value, and you should back up any factual claims with citations. Your conclusion should summarize the post’s key takeaways and, at least for explainer articles, should encourage readers to apply what they’ve learned in their own lives.

Keep the tone light and conversational but not too informal. Clarity and conciseness are key, so use simple sentences where you can and omit needless words. Steer clear of too much jargon and provide definitions if you need to use some technical terminology.

The headings and subheadings you specified in your outline will make it easier for readers to scan your post and skip to sections they find most interesting. But you can also improve the readability of your content by keeping paragraphs short, inserting line-breaks between them, and making use of numbered or bulleted lists.

Finally, if the keyword you’re targeting has a featured snippet in Google’s result page, make sure you optimize a section in your post with the appropriate snippet format (paragraph, list, or table).

Integrate Your Keywords

Incorporating keywords is one of the most crucial components of content optimization. They are essential for letting search engines know what your content is about.

If you’ve already committed to writing a comprehensive article on your topic, chances are your content will already naturally contain the appropriate keyword density. That said, you’ll want to double-check that you’ve mentioned your target keyword in your header tags, your introduction, and throughout your body copy wherever it’s appropriate.

Avoid keyword stuffing at all costs. This is the practice of cramming as many instances of your target keyword into your copy as possible. It spoils the reading experience and could even land you a Google penalty.

Create Title Tags That Generate Clicks

Another important aspect of on-page SEO is ensuring that your title tag includes your target keyword and entices searchers to click on your post.

Title tags are usually between 50 and 70 characters long and appear as the clickable link to your post within the search engine results page. So it’s important that they briefly yet accurately reflect the type of content the user is searching for.

Try to place your keyword towards the beginning of the title tag and check Google Search Console to ensure you aren’t duplicating any existing title tags on your website. You can also try using clickbait titles in a non-spammy way to improve click-through rate.

Optimize Your Meta Description to Drive Traffic

Your meta description is basically a summary of your article that will appear beneath your article’s URL and page title within the search results page.

A well-optimized meta description comes in handy for capturing the curiosity of searchers and convincing them to click on your post. The average content creator tends to leave the meta description field empty (in which case Google automatically populates the field with content from the page itself). Because of this, you can gain the upper hand by writing a tailor-made description that includes your target keyword and gets the reader excited to read your post.

Add Alt Text To Images

Another way to ensure your page is fully optimized for your target keyword is to add descriptive alt text to any images in your article.

Since Google can’t interpret images as well as it can decipher text, adding a description to your images again lets the search engine know what your page is about. Alt text will also provide extra context for visually impaired content consumers.

Internally Link To Relevant Pages

Now it’s time to insert links to other pages on your site wherever you think it will help the reader.

For example, if you mention a particular topic in passing that you’ve covered in another post and you think the reader may be interested to learn more about it, link to it! Internal linking won’t just make life easier for your readers; it will also give Google a better sense of how your website is structured and which pages are most important.

Make sure that every internal link you include is embedded in contextual anchor text.

Link to Off-Site Pages

As with internal linking, you should link to third-party websites whenever you think it will add value to the reader or cite data from other sources.

Try to limit your external links to high-quality, reputable websites. This will signal to Google that your sources are credible and prevent readers from associating you with sub-par websites.

Integrate Related Keywords (LSI)

Latent Semantic Indexing (LSI) refers to keywords closely related to your target keyword. For example, suppose your target keyword is “leather boot protection ,” then your LSI keywords may include terms like “ shine kit ,” “ shoe brush ,” and “ boot scraper .”

LSI keywords play an essential role in SEO article writing (as well as SEO product descriptions) because Google no longer relies on a single, focus keyword when determining the relevance of a post for a given search query. Instead, it also picks up on the presence of semantically related terms as a way of judging whether a piece of content matches the user’s search intent.

So refer back to your original keyword list and see where you can incorporate related keywords throughout your post.

Include Video, Images, and Audio

The final step for creating a well-optimized post is adding relevant visuals and audio.

Multimedia elements like screenshots, videos, and audio clips will give readers a welcome break from reading and make it easier to communicate your ideas effectively.

Be sure to give the necessary credit for any visuals or audio you use, and don’t forget to add alt text to any images! You can also use websites like Flickr and Unsplash to find free-to-use, high-quality stock photos.

Next Steps for Creating SEO Content

Although many factors determine how Google ranks your content (like page speed, domain authority, and site architecture), you’ll struggle to succeed in the world of organic search without high-quality and carefully-optimized SEO writing.

We hope this post has given you the confidence to go out there and give SEO writing your best shot. As with learning any new skill, the best approach is just to get started – the more you do it, the better you’ll get at it!

Let us know in the comments if there are any content optimization tips you think we’ve overlooked. We’re always keen to learn new tricks!

Vincent D'Eletto

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Who we serve, stay on top of the new seo ways .

Writer taking notes on the tips for SEO content writing

22 tips for SEO content writing: optimization guidelines

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This guide includes a list of SEO content writing tips.

Below, you’ll find the best SEO writing tips and techniques you can use to better optimize your articles for search engines like Google, Yahoo, and Bing. As a result of following these SEO content writing guidelines, you should experience higher keyword rankings and organic search traffic for your website.

Table of Contents

SEO Content Writing Tips

1. write helpful seo content for humans, not search engines.

If you only follow one of these best practices for SEO content writing, this one should be it. And with each subsequent Google algorithm update, writing content for humans, not search engines, is becoming vastly more important for SEO.

In the screenshot below, you’ll see the search giant’s official explanation of what “people-first content” actually means:

Here are two more tips for writing helpful, human-first content.

2. Focus Your Writing On 2-3 Keywords

Keywords are the foundation of SEO content writing, sending signals to search engines and search users about the subject of your content.

To use them effectively, focus on one primary keyword and two closely related secondary or supporting keywords. That way, your content is tightly focused on that cluster of keywords, which, ultimately, helps your web page rank higher for all of those terms and their variations.

3. Make Sure the Content Meets User Search Intent

Matching the user’s search intent should be a pivotal component of your SEO content strategy. This SEO writing tip means understanding the underlying motivation or purpose behind a specific search query. This critical factor will influence the type of content you create and how you create it.

Consider the following best practices to ensure your content meets users’ search intent:

4. Aim for a Competitive Word Count

Word count is one of the most misunderstood of all SEO writing best practices. Google doesn’t consider word count as a ranking factor but rather how informative and comprehensive the content is. See the image below for the official Google documentation on this matter.

For example, if you’ve sufficiently answered a search query in 1,000 words, adding an extra 1,000 of superfluous fluff won’t give you any extra benefits. And, in some cases, can dilute the topical relevance of the target keyword; making it harder to rank for that query.

A better strategy for content writing is to examine the length of existing top-ranking content on Google. This will allow you to more accurately determine how long your article needs to be to stand a good chance of a high ranking.

You can run those top-ranking URLs through a tool like Word Counter to get a good idea of how long your content should be to cover the subject and meet user intent fully.

As you can see in the image above, the word count for the example article is around 1,700 words. After conducting competitor analysis, we discovered that an article of that length would be sufficient to rank in the top 10 positions on Google for its target keyword phrase. Writing a 5,000-word guide on the topic was not necessary, and would mostly likely not be worth the extra time or effort for SEO rankings.

5. Keep Paragraphs Short and Concise

Large chunks of text make your content harder to follow and cause unnecessary challenges for users scanning your content to find a key piece of information.

For this reason, you’ll benefit from keeping your paragraphs short and concise. A best practice is to limit your paragraphs to a maximum of two or three sentences. Also, use bullet points when you can to make the content more scannable and digestible for the reader.

6. Optimize the Title Tag for the Top Keywords

From there, incorporate secondary keywords or keyword variations towards the end of your title tag in a natural-sounding way that provides more context about the post’s contents.

As a result, we created this optimized title tag to cover all of the top keywords and their variations without repeating the same words over and over again (i.e., over-optimization): SEO Content Writing Tips (22 Best Practices & Guidelines)

7. Use Proper Heading Structure

Header tags (H1-H6) improve your page’s user-friendliness by organizing your content into easily-digestible sections. They also help search engine crawlers understand the main topic and subtopics of the content for proper indexing in the SERPs.

For example, in a product review, you might have one main H2 section titled, “Key Features”, that you divide into three smaller H3 subsections; one for each feature. See the image below for an example of this SEO content writing tip in practice.

8. Ensure the H1 and Title Tag Are the Same

As a result of following this SEO writing tip, your users are more likely to stay on your page rather than hit the back button, which will negatively impact your bounce rates. Also, matching your title tag to the H1 tag improves the keyword relevancy for SEO (and rankings) because these two HTML elements confirm to the search engine crawlers what the target keywords are for on-page SEO.

9. Include Keywords In the H2 Subheadings

H2 tags give further signals to search engines about the topics covered within your content. To improve your chance of ranking well in the SERPs, it pays to ensure each H2 subheading incorporates one of your primary or secondary keywords.

10. Boost Topical Relevance With H3 Subheadings

Topical relevance is a term used to describe how much the content aligns with and covers a specific topic comprehensively.

However, as with all keyword placements, what matters most here isn’t the keywords themselves but that they fit into your H3s in a way that has a natural flow for the reader.

11. Put Your Top Keywords In the Introduction

With that in mind, aim to add your primary keyword within the first 100 words of your post. Ideally, this should be within the first sentence or the first paragraph.

As you continue writing, seamlessly weave in supporting keywords throughout the introduction, further strengthening your message to readers that your content aligns with their search intent and improving keyword prominence for SEO.

12. Repeat All Keywords In the Body Content

Adding keywords in the body content is one of the easiest SEO writing techniques to get wrong.

Although you’ll benefit from repeating both your primary, secondary, and variation keyword types throughout your content, it pays to exercise caution, adding each keyword only when it fits seamlessly within the context of its surrounding paragraph.

For example, a 500-word blog post can easily be optimized for two or three keywords, but trying to fit five or six keywords into a short article like that will likely sound unnatural. However, focusing on five or six keywords in a 2,000-word blog post is a common practice and you can spread out the usage of those phrases so the content sounds natural.

A good rule of thumb for SEO content writing is to use 1-2 keywords for every 100 words of text. This results in a keyword density of around 1-2% which is considered to be a good percentage for on-page SEO without keyword stuffing.

13. Add Keywords to the Summary

Adding your primary and secondary keywords to the summary (or conclusion) of your article doesn’t just provide a sense of coherence and clarity for readers, it also plays a significant role in strengthening your topical relevance for SEO keywords.

Once you reach this stage of your post, a good SEO writing technique is to include your top three keywords one time each within the last 100 words on the page.

14. Include Long-Tail Keywords & Relevant Entities for Semantic SEO

Including both together on the page helps search engines understand the context and semantic meaning of your content in a way that can positively impact your keyword rankings.

This SEO writing guideline also helps you establish your expertise and authority on your chosen topic because you’re improving the overall semantic relevance and knowledge on the subject matter.

15. Optimize the Content for Featured Snippets

Featured Snippets are stand-out search results that feature prominently above regular, organic search listings, typically providing a short answer to a specific question.

To earn these snippets, optimize your content by using an exact match keyword you want to target in an H2 subheading that is high up on the page. Underneath that heading, directly answer the question in 45-50 words, which is the most common snippet length.

Follow this SEO writing tip for as many relevant keywords that apply to the page and display a Featured Snippet. You can uncover more ideas by doing a Google search for your target keywords and copying the questions that appear inside the People Also Ask box. Put those questions in their own H2 tags followed by a short and concise answer.

16. Include E-E-A-T Signals

The best ways to showcase these E-E-A-T factors for SEO writing include:

For more tips like these visit our on-page SEO checklist which lists all of the top factors to focus on for on-page optimization signals.

17. Include At Least 3-5 Internal Links

Internal links can enhance website navigation, improve user experience, and help spread link equity throughout your site, but only if you stick to the following recommended SEO content writing guidelines:

18. Link Out to High-Quality Sites

External linking to reputable sources can significantly elevate your credibility, creating subtle associations between your site and respected, high-authority publications within your niche.

To make the most of external links in SEO writing:

19. Add Keyword-Optimized Images

Images are crucial for breaking up large pages of text, making it easier to read, and illustrating specific key points. Images can also be optimized to improve the on-page SEO relevancy for your target keywords.

To achieve the most SEO gains from your images, ensure that the file name, ALT text, and captions are all optimized for your highest-priority keywords. Focus on one keyword per image while making sure it fits naturally with the picture.

20. Write a Compelling & Optimized Meta Description

Meta descriptions (the short blurbs beneath search listings that describe the content) are another good area to focus on for SEO content writing.

21. Write an SEO-Friendly URL

An SEO-friendly URL provides clear information about the content of the page. It also improves the chances of ranking higher in search results as it is one of the top-ranking factors for on-page SEO.

A good SEO writing best practice is to keep your URL short (under 60 characters) and include your primary keyword as an exact match keyword phrase. For example, the URL for this guide is simply, /seo-content-writing-tips/ .

22. Add Relevant Schema Markup to the Content

The last of our SEO writing techniques involves using specific tags known as Schema Markup to help search engines learn more about the most appropriate search terms to rank your content for.

Learn More About SEO Content Writing

The links below explain more about SEO content writing. Use these resources to expand your knowledge on the subject.

SEO Content Writing Tips & Guidelines Summary

We hope you enjoyed this list of SEO content writing tips.

SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.

25+ Content Writing Examples, Best Practices, and Useful Tools

Organizations use data to analyze their customer behavior. They study what their customers are searching for and what kind of content they are likely to consume. This insightful data is then used to plan and create content that is relevant and meaningful to their customers

Great content comes with great effort. Any organization on its way to creating a marketing strategy cannot ignore content today. This blog will focus on collating some winning content marketing examples, best practices used in the industry, and content writing tools that will make your job as a content marketer easy.

A fantastic visionary that he is, Bill Gates could see deep into the future. In an essay written in 1996, he wrote with conviction about how content is king. In 2022, the COVID-19 pandemic and the resultant “new normal” have drastically changed the way people buy, sell, and work across the globe. Businesses have no option but to adapt and change. This entire situation has propelled the online space to the stature of a marketing hub. We are at a point where leading organizations across the globe are adopting content-led marketing strategies.

In a digitally connected world, content is the new gold mine. Organizations and brands across the globe are using content to leverage their products and services. With more and more consumers moving online, the more agile brands have quickly made the shift. They are using content to tell their story and create brand value among their consumers.

But Wait. What Exactly is Content Writing?

Content writing is the art and science of creating content for the digital medium. Yes, you read that right. It is a finely crafted art as much as it is science. Why do we say that? Well, you will agree that writing is an art form. It requires someone to logically and meticulously put together thoughts into a coherent, readable format. But why is it a science? Because every piece of writing needs to have a structure. It must present a point of view in a well-framed, grammatically correct manner. The best content comes from a great mix of these two traits.

Organizations use data to analyze customer behavior . They study what their customers are searching for and what kind of content they are likely to consume. Then, this insightful data is used to plan and create relevant and meaningful content for their customers. While science defines what needs to be written, it is the art and craft of writing that helps create highly readable and engaging content .

Different Types of Content Writing

Content is created primarily for digital marketing. Just like water takes the shape of its container, writing must mold itself to the medium. The tone, tenor, style, and length of the written piece must change based on where it will appear. Here are some classic content writing types :

Scriptwriting for videos
Writing for e-zines
Newsletters
Social media posts
Case studies
White papers
Website content
Landing page content
YouTube video description
E-commerce product description
Reviews (books, movies, product, or service)
How-to guides

While this list does not cover the vast ocean of content writing possibilities, it will give you an idea of what comes within its purview. From technology to recipes, from education to entertainment, from food to science, content can be created for any topic under the sun and beyond.

We have already established that content is the key marketing tool for any organization in today’s world. What, when, and who to write for is defined by an organization’s marketing strategy. Organizations or individuals setting out to make their mark must ensure that their content is customer-centric. This calls for a deep understanding of customer behavior, both online and offline. Brands have moved away from talking about what they can do for their customers. Instead, they speak about what the customer would like to hear within the context of their brand. In the highly competitive online space, content must be interesting and unusual to retain customer interest. The challenge is to create such content consistently .

8 Best Content Writing Examples

So, in short, organizations need to tune themselves to their customers’ frequency. They must clearly define their audience and create suitable content for this target segment. If customers find their content interesting, they will stay tuned, interact with the brand, and maybe even share it with their friends. Therefore, it is important to write honest and targeted content.

Here is a closer look at a few content writing examples via brands that seem to have got their content marketing formula right. They have a massive social media presence. They have a signature content style and have consistently maintained it through the years. This has resulted in their large social media following. Safe to say, they seem to have honed the art of creating content that connects with their customers.

1. Amul

The iconic Amul girl graduated seamlessly from the traditional print advertising medium to the online space. This helped the brand stay connected with their customers while adding a new base of a younger audience. By maintaining the style and tone of its content in the online space, the company has earned the love and respect of its audience. Their communication is always topical, offering a brilliant mix of humor and current affairs. The brand also has frequent contests in its online space to keep its customers engaged and entertained. It is one of the best content writing examples.

2. Flipkart

A product of the e-commerce boom in India, Flipkart is a relatively new entrant to the market. However, they are in a highly competitive space, and they understood early on that they must follow the customer journey from research to actual purchase.

User-generated content like customer reviews and recommendations forms an integral part of their content strategy. They maintain an active social media presence across all channels and ensure constant interaction with their customers through contests. Their Big Billion Day sale is a brand by itself, and customers withhold their purchases as they wait for this sale, much like the iconic Black Friday sale.

Like Flipkart, Zomato is a “millennial” brand that engages with customers largely between the age group of 18 to 40. It is a food delivery app that offers a listing of restaurants. The company uses a versatile range of content to engage with its customers; this includes blogs, videos, and infographics. Their target base is clear: foodies. They also send out constant emails to their database of customers on topics ranging from food to safety. This is an excellent strategy, as it helps keep them on top of the customers’ minds. Their quirky,

topical, and witty catch on food consumption behavior hold their large base of customers joyfully engaged. Again, an exceptional content writing example.

4. Fevicol

“ Fevicol ka mazboot jodd hai, tootega nahin ” is an iconic sentence, without which the history of the Indian advertising industry will remain incomplete. Be it Kareena Kapoor’s dazzling dance number “Fevicol se” or PM Modi’s speech in which he says India-Japan relations are stronger than Fevicol, the brand has glued itself to the Indian collection of words and phrases.

This extraordinary journey began with a textbook marketing tactic: directly approaching the target audience ( carpenters). After gripping the entire market and implementing brilliant strategies, this digital content writing example has come a long way from conventional newspaper ads to rocking meme games on social media.

Bumble is more than a dating app, connecting like-minded people for friendships as well. The marketing strategy of this product is noteworthy, from maintaining an all-yellow (also the color of happiness!) theme throughout their profile to reeling in trending influencers. Bumble is famous for launching quirky campaigns that tick all the boxes. The most famous one is the one regarding women “making the first move.” Bumble is a women-first dating app, and they are not afraid to leverage this fact. This is one of the best digital marketing content writing examples.

Nobody can start a sentence with the word “Paytm” and not finish it with the famous “Paytm Karo .” Paytm India’s topical marketing strategy and overall branding communication have helped the brand become an intangible neighborhood of their users’ lives. They’re able to find branding opportunities in mundane online trends, instantly becoming a platform for a much bigger, topical conversation. Paytm sneaks marketing and branding in its entire online presence.

7. Simplify360

Simplify360 explains interactions with customers and audiences across different social media platforms for leading businesses. It also allows you to keep tabs on your customer reviews and answer them. Their social media feeds comprise detailed guides on customer management, sales conversion methods, and statistics-supported social media analytics. Simplify360’s marketers seem to highlight their skills and features through their posts and hashtags extensively. This brand acts as the perfect content marketing example.

8. Shaadi.com

It is right there in its name— shaadi ! But, can you imagine a brand discouraging its value proposition? Shaadi.com recently launched a campaign where they conducted a survey among women and found out that around 82% of women do not want to rush into marriage. This survey and the advertisement around it garnered a lot of attention and applause. While raising a serious issue, they also drew attention to their easy-to-use, user-friendly interface, suitable for all types of people and mindsets. Isn’t this content writing example mind-blowing? Other than that, they are known for their emotional campaigns as well.

Content Writing Best Practices

COVID-19 has irrevocably disrupted the traditional marketing funnel. It has driven more people and organizations online than ever before. Although the e-commerce growth figures in India were not as high as they were in other big markets like the United States and China, the industry is optimistic about the financial year 2022. This also means that organizations must have their content strategy in place and employ proven best content practices to leverage the online presence of their customers.

1. Have a clear content strategy

Your content needs to be customer-centric. It must engage with your audience, and it must convince them that you can help meet their needs or solve their problem somehow. It must imply that you understand their situation and empathize with them. Any content created must be about what the customer wants to hear rather than what the organization wishes to say.

2. Have a deep understanding of your target audience

Who is your customer? What are their likes and dislikes? What are the challenges they face (in the context of your brand), and how can you solve those challenges for them? Any content created must strive to answer these questions. Build a customer persona and ensure that your content is always about your customers. It should reassure them that you are earnest about solving their problem.

3. Create content that connects with your customer

Once you have clearly defined who your target audience is, it is important to create content that resonates with them. Content that they can relate to so that they, in turn, share it and talk about it with their friends. Make your content so compelling that customers begin to interact and, over time, build a relationship with your brand.

4. Create the right mix of content

Ensure you hold your customers’ interest by offering them a fantastic mix of content . Incorporate blogs, videos, social media posts, infographics, and thought leadership material into your content marketing plan. Give your customers a reason to keep coming back to you.

Source

5. Ensure your content is SEO-compliant

Optimize your content. This is an important best practice for SEO content writing. This means you must add all the relevant keywords, descriptions, alt tags, and meta tags. How can you do this? You need to obtain data on what your customers are looking for and create content based on their requirements. Ensure that there is a mix of the right keywords in your content to attract and retain your customer’s attention.

6. Make your content engaging

Once the content is out there in cyberspace, your customers should consume it and stay engaged with your brand. How can you do this? Keep your content simple and relevant, engage in storytelling, use humor, use images and statistics, and keep it topical and honest. Above all, once you arrive at a tone and style, stay consistent, so that you do not confuse your customer. This is equally important in social media content writing .

7. Have a compelling call to action

Now you’ve got awesome content out there. Your customer reads it or views it, and then what? It’s important to have a relevant and logical call to action (CTA). What is the answer, reaction, or activity you want from your customers? Do you want them to fill a form, register on your site, sign up for your event, or bookmark your upcoming sale? Whatever it is, ensure your customer perfectly understands what action is expected. A clear CTA is essential to meet your desired communication objective.

8. Have impeccable grammar

There is nothing more off-putting than badly written, grammatically incorrect content. Be picky about grammar. Ensure that your content is constructed coherently and has a logical flow – regardless of whether it is a written medium, a social media post, or a video. Also, make sure that you get your facts right. Be meticulous so that your customers don’t feel let down. Check your punctuation, or it can completely change the meaning of a sentence. Dot your Is and cross your Ts.

12 Content Writing Tools to Bookmark

Does generating the right content seem a little overwhelming? It need not be. There are plenty of content writing tools out there to help you at every stage of content creation – from ideation and design to conclusion.

1. Hemingway Editor

It makes sure that your writing is simple, lucid, and grammatically correct. It uses color codes to point out issues in your sentence structure. For instance, this content writing tool highlights long, complex sentences in yellow. If you see a sentence marked in red, know that the sentence is long and hard to understand. It pinpoints large words so you can think of smaller, simpler terms. It is easy to use and even helps you format your content well.

2. Grammarly

It is an AI-powered content writing tool that can help you create impactful, error-free content. It rates content based on correctness, delivery, engagement, and clarity.

This tool scans data points and helps you create SEO-friendly content. It is driven by AI, and helps you search for keywords, edit content, as well as audit your overall piece.

4. YoastSEO

It is an extremely popular WordPress plugin. Yoast helps you manage titles, tags, descriptions, and keywords. It also helps track how often you are using the keywords.

5. Copyscape

It is one of the best content writing tools to check your content for plagiarism. As soon as you enter your content into the box, it combs content across the internet to check whether your piece is original.

6. CoSchedule Headline Analyzer

It is a fantastic tool that assists you in writing powerful headlines within the prescribed word limit.

7. Cliché Finder

Do you have a penchant for repeating your favorite word? Cliché Finder is your go-to app. It will find and highlight words that have been repeated too often and help enhance the quality of your writing.

8. Readable

Keep in mind the average reader’s ability. We don’t want readers trying to find word meanings in a dictionary. They won’t. They will simply lose interest and go away. So your content must be readable. And this is where this content writing tool can help you. It ensures that your content is simple and easy to read.

9. Hubspot Blog Ideas Generator

All you have to do is enter a word, and it opens the floodgates of topic ideas. It is effective in helping you come up with blog ideas regularly.

10. SEMrush

SEMrush has more than 50 tools, add-ons, and products to help you market better online. From finding keywords and enhancing your overall SEO efforts to auditing your content, you can find everything here.

11. Evernote

Evernote comes with useful features like templates for blog posts, reviews, planners, annual calendars, meeting notes, strategic planning, event budgets, checklists, and so on.

12. Google Analytics

This is a free service by Google that helps get insights into different parameters regarding content. These include website traffic, advertising ROI, and more.

13. Pepper Docs

Pepper Docs is an online writing platform that provides a range of features to help writers create, edit, and collaborate on written content. It also enables the sharability of documents with other users and the tracking of changes in real time. Additionally, the platform integrates with various other apps to streamline workflows and boost productivity. Some features of Pepper Docs include content rewriter, plagiarism checker, keyword researcher, and more.

To conclude, it is clear that content marketing is the way forward. Whether you are an individual looking to make your mark as a content writer or an organization seeking to build your online presence, content is key. Therefore, you must devise a strategy for the whole year and plan your content dissemination accordingly. Remember to use an interesting mix of content that includes social media posts, blogs, and videos. Podcasts are emerging as the next big thing in the content space, so you might want to consider adding that to your mix.

The best part about digital media is that you can evaluate what is working and what is not.

The trick is to orient your content according to what customers seem to consume more of. At the same time, ensure your content is topical and relevant to the consumers. Once you have a winning content formula in place, run with it, stay consistent with the style, and be honest about the promises you make. Because, as Maya Angelou says, “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.”

Key Takeaways

Content marketing supported by great content writing is an important arsenal in any brand’s marketing strategy today.
Content writing is the fine-crafted art and structural science of making content for digital media.
The different types of content writing examples on the digital front include blogs, scriptwriting for videos, emailers, social media posts, whitepapers, etc. All of these are important for the digital growth of a brand.
Some of the best practices in content writing include optimizing for SEO, understanding your target audience, and creating the right content mix for your brand.

Content, today, comes in all shapes and sizes, from the written word to an engaging video. A good content marketing strategy uses a mix of different types of content to reach your target audience. Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

Apart from the necessary skills, motivation and passion are crucial to write content that compels audiences to take action.

SEO content writing is the art of writing content keeping the practices of SEO in mind. The idea is to plan, create, and optimize content with the goal of ranking it in search engine results.

Content writing tools are important to create engaging and unique content. Some of their benefits include: – Improved writing – Enhanced readability – Fresh ideas – Structured content

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15 Topics For Content Writing For Beginners To Try Out

April 18, 2024

Are you a beginner content writer struggling to find inspiration for your next piece?

Do you often stare blankly at your computer screen, unsure what to write about?

Don't worry; you're not alone. No matter how experienced, every writer has faced the dreaded writer's block at some point.

But here's the good news: there are plenty of topics for content writing for beginners that can help jumpstart your creativity and get your words flowing. In this blog, we'll explore 15 topics perfect for beginners to try out.

So, whether you're a brand new writer looking to get started or a more experienced writer in search of new inspiration, our guide to topics for content writing for beginners has got you covered.

Let's get started!

How to Choose a Content Writing Topic?

Choosing the right topic for your content can be challenging, especially if you are a beginner.

Here are some tips to help you select a topic that will resonate with your target audience:

1. Consider your Target Audience

Before choosing a topic, it is essential to understand your target audience and their interests. Consider their demographics, such as age, gender, location, and profession, to create relevant and engaging content for them.

2. Research and Identify Trending Topics

Research the latest trends and hot topics in your industry to identify subjects that are currently in demand. Use content marketing tools like Google Trends , BuzzSumo , and social media platforms to find out what people are talking about and create content around those topics.

3. Brainstorm and Narrow Down Your Ideas

Once you have identified several potential topics, brainstorm different ideas and narrow down your options based on relevance, uniqueness, and interest. Choose a topic you are passionate about and can write on enthusiastically.

Top categories which users can blog about

Blogging is a great way to express yourself and share your thoughts with the world.

There are many different types of blogs, each catering to different interests and audiences. Some of the top categories which users can blog about include

1. Personal Lifestyle:

‍ This is a broad category that includes topics like fashion, health and fitness, beauty, food, and travel. It's perfect for individuals who want to share their personal experiences and interests with others.

2. Technology:

Given the rapid pace of technological advancement, tech blogs are very popular. Topics can include gadget reviews, software tutorials, coding tips, and discussions about emerging technologies.

3. Business & Entrepreneurship:

‍ These blogs often cover topics such as starting a business , entrepreneurship, marketing strategies, finance management, and industry trends.

4. Education:

‍ This can range frsom sharing educational resources, discussing teaching strategies, providing learning tips, to reviewing books and courses.

5. Personal Finance:

‍ This category covers budgeting, investing, retirement planning, tax tips, and other financial advice.

6. Parenting & Family:

‍ These blogs can offer advice on parenting, share family experiences, discuss child development, and review children's products.

7. DIY/Crafts:

‍ Blogs in this category can provide step-by-step instructions for various projects, share crafting ideas, or discuss DIY home improvement tips.

These blogs can share personal travel experiences, provide tips for travelers, review destinations, or discuss travel gear.

9. Health & Wellness:

Topics can include nutrition advice, fitness and wellness routines , mental health awareness, or chronic disease management.

10. Food & Cooking:

These blogs can share recipes, cooking tips, restaurant reviews, or discuss food trends and nutrition.

11. Home Decor & Interior Design:

These blogs can offer decorating tips, discuss current design trends, or showcase home makeover projects.

12. Personal Development:

‍ This category can cover self-improvement tips, career advice, productivity hacks, or motivational content.

13. Environment & Sustainability:

‍ These blogs can discuss environmental issues, share sustainable living tips, or review eco-friendly products.

14. Gaming:

‍ This can range from game reviews, walkthroughs, industry news, to esports coverage.

15. Sports & Fitness:

‍ These blogs can discuss various sports, provide fitness advice, review sports gear, or share personal fitness journeys.

Remember that the best blog category is one that you are passionate about, as this will help you create engaging and authentic content.

You can create different types of blogs using LongShot's workflows .

Importance of Choosing the Right Topic

Choosing the right topic is crucial in content writing as it determines whether your content will be read and shared by your target audience.

A relevant and interesting topic can help you establish yourself as an authority in your field and attract more traffic to your website or blog.

On the other hand, a poorly chosen topic can result in low engagement and a lack of interest from your audience.

15 Content Writing Topics for Beginners To Get Started

Here are 15 easy yet interesting topics that beginners can write on:

1. Technology Trends to Watch Out

Write about the latest tech trends and innovations, such as AI, AR/VR, and blockchain, and their potential impact on businesses and society.

2. Beginner's Guide to Fashion

Provide tips and advice on fashion and style for beginners, including how to dress for different occasions and accessorize your outfits.

3. Top 10 Tips for Healthy Living

Write about how to maintain a healthy lifestyle, including tips on nutrition, exercise, mental health, and self-care.

4. The Best Travel Destinations for Adventurers

Provide recommendations on the best travel destinations for adventure enthusiasts, including outdoor activities, sightseeing, and cultural experiences.

5. Exploring the World of Social Media Marketing

Write about the latest social media marketing trends and strategies, including creating engaging content, building a following, and measuring your success.

6. How to Build a Successful Online Business

Provide tips and advice on starting and growing a successful online business, including choosing a niche, creating a website, and marketing your products or services.

7. The Future of Artificial Intelligence

Write about the potential impact of AI on various industries, including healthcare, finance, and manufacturing, and discuss ethical considerations and challenges.

8. Understanding Cybersecurity Threats and Solutions

Provide an overview of cybersecurity threats and solutions, including how to protect your personal and professional data from cyber attacks.

9. The Art of Effective Communication

Provide tips and advice on how to communicate effectively in different settings, including interpersonal communication, public speaking, and writing.

10. The Benefits of Mindfulness and Meditation

Write about the benefits of mindfulness and meditation for mental and physical health, including how to practice mindfulness and meditation techniques.

11. The Power of Positive Thinking and Self-Confidence

Provide tips and advice on cultivating a positive mindset and boosting your self-confidence, including overcoming negative thoughts and self-doubt.

12. Unlocking Creativity: Tips and Techniques

Write about how to unlock your creativity and generate new ideas, including creative exercises, brainstorming techniques, and overcoming creative blocks.

13. The Role of Women in Leadership and Entrepreneurship

Provide insights into the challenges and opportunities for women in leadership and entrepreneurship, including how to overcome gender bias and stereotypes.

14. Navigating the Job Market: Tips for Career Growth

Provide tips and advice on how to navigate the job market and grow your career, including how to write a resume, prepare for interviews, and negotiate salary.

15. The Science of Happiness and Well-being

Write about the latest research on happiness and well-being, including cultivating positive emotions, building strong relationships, and finding meaning in life.

We hope our list of 15 topics for content writing for beginners has provided you with the inspiration you need to get started on your next writing project. Remember, the key to successful content writing is to find a topic that you are passionate about and that your audience will find engaging.

So, whether you choose to use our list of 15 topics or try LongShot AI , the most important thing is to keep writing and practicing your craft. With dedication and hard work, you can become a successful content writer and make your mark in the world of digital media.

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129 SEO Topic Ideas for Writing Your Next Blog Post

Every blogger strives for it –

The day when their blog posts ranks in Google #1…or #2…or #3 position!

According to studies , the number one position can bring you 33% more traffic than spot 2 or 3!

And, if you’re monetizing your blog, having this position is a goldmine.

But, you know what?

Even being on page one can give you globs of traffic…and income.

Smart Mom Ideas is a new blog of mine, and I have several blog posts on page one and many of them generate income for me.

As a new blogger, you don’t have to fight for the first spot in Google; instead try to make it to page 1.

Learning SEO writing doesn’t have to be hard.

What is challenging for many bloggers though is SEO research.

It’s finding the right keyword to write about.

Can I share a secret?

While it’s tangible to find the right keyword, the BEST metrics for ranking in Google is having a blog set up for SEO, having valuable content and backlinks.

That’s it.

So having an engaging blog audience has more weight than a keyword for many bloggers.

But, I do know that bloggers want to try to use keywords as a potential to gain ranking as a new blogger.

The Keywords to Try as a New Blogger

The easy keywords to try as a new blogger are longtail keywords.

These are long phrases that are precise –

Christmas crafts for moms

mom and toddler activities

Smart Mom Ideas has a lot of #1 spots for longtail keywords.

But here’s the thing –

A lot of them don’t have high searches (less than 500 searches a month).

But, that’s okay.

You want to know why?

Because when I optimized my old blog posts for SEO tactics, Google started ranking me for relevant keywords.

There are six pages of keywords associated with my blog post about Christmas crafts.

And the keywords with a lot of searches – thousands – I’m slowly ranking for. Over time and closer to the season, I hope to see this post ranking higher.

So, keywords is a longterm strategy that has to merry with having a blog primed for SEO .

As a new blogger you can attempt to rank for longtail keywords with a search volume of at least 100 searches a month to 500 searches a month – to start.

It’s MUCH EASIER to rank for the low hanging fruit than it is to try to compete with bigger blogs for a keyword they rank for already.

So, I’ll go over those types of keywords for your topic ideas that you can write about.

I’ll stick to common mom blog niches like – parenting, baby, organizing and pregnancy.

Parenting Keywords for Topic Ideas

The tool I’ll be using is a paid SEO tool, but you can do the same type of research with Ubersuggest .

For example, here is the page one of the result for parenting.

My paid SEO tool just gives us more options and variations of the keyword.

I will search for parent topic ideas and parenting topic ideas.

Parent Topic Ideas

I like the question section and can see that there are a lot of great ideas for blog posts – but we are looking for lower searched keywords, so I’ll dig deeper.

300-400 searches a month:

How losing a parent affects relationships
Gifts for children who have lost a parent (slightly competitive, but you can write a very valuable gift guide with more tips and more suggestions than the top performing posts)
How to be a parent – can frame this as How to be a (Loving) Parent
How to parent grown children
Parent-child relationship
Parent organizing
Parent blog – you can do a roundup posts of the best parent blogs
Parent newsletters – you can roundup the best parenting newsletters
Parent classes – can talk about the best online parenting classes to help make you money!

100-300 searches a month:

What legal rights does a step parent have
What is a step parent
How to parent a teenager
How to co parent
How to parent a strong willed child
What to ask at a parent teacher conference
How to be a good sports parent
Why is parent involvement in schools important
What is it like to be a foster parent
Letter to child from parent
Parent choice overnight diapers
Parent survival kit
Parent facing stroller
Parent gifts
Will I be a good parent
Failing as a parent
Parent anniversary poems
Parent workshop ideas

Parenting Topic Ideas

What is authoritarian parenting
Parenting styles definition
Parenting techniques
Parenting tips toddlers
Parenting goals
Parenting courses
Parenting lessons
Parenting mistakes
Parenting your parents
Parenting practices
Parenting 2 year old
Parenting your powerful child
Parenting journal
Parenting problems
Parenting newborn
Parenting challenges

Baby Topic Ideas

How to stop baby from biting
How to help baby sleep through the night
How long to breastfeed baby
How to tell if baby is breech
When to babies start sitting
What to do for a baby with a cough
How to get an overtired baby to sleep
How long does it take to lose baby weight
How to get boogers out of baby nose
How to burp a sleeping baby
What do I need for a newborn baby
What does it feel like when the baby drops – this is pregnancy related
How to make baby bow headbands
How to tell if baby has fever
When to start baby led weaning
How to have a smart baby
How to prepare sweet potato for baby
What foods to start baby on
How much breastmilk does baby need – Can talk about a breast milk calculator
How to clean baby nose
How do you know if your baby has reflux
How to prevent flat head baby – This is plagiocephaly
How to get a fussy baby to sleep
What to feed a 10 month old baby
How to train baby to sleep in crib
What to do if baby has hiccups
How do you put a baby to sleep
How to suction baby nose

Organize Topic Ideas

How to organize your phone
How to organize drawer
How to organize craft supplies
How to organize a tool box
How to organize freezer
How to organize bookshelves
How to organize home
How to organize clothes without a dresser
How to organize a garage on a tight budget
How to organize bathroom
How to organize bedroom
How to organize toys
How to organize purse
How to organize chest freezer
How to organize home office
How to organize a small kitchen without a pantry
How to organize a refrigerator
How to organize kids toys
How to organize your home room by room
Organize tools
Organize room
How to organize family photos
How to organize small room
How to organize school supplies
How to organize jewelry in a drawer
How to organize cabinets
How to organize a playroom
How to organize your golf bag
How to declutter and organize
How to organize a baby dresser

Pregnancy Topic Ideas

How long does it take to feel pregnancy symptoms
When to take a home pregnancy test
When does a baby drop in pregnancy
What is pregnancy brain
When do you take a pregnancy test
What to pack in hospital bag for pregnancy
How much caffeine during pregnancy
What are signs of pregnancy
How to avoid stretch marks during pregnancy
What is a tubal pregnancy
When pregnancy test positive
What helps with constipation during pregnancy
How soon can you feel nausea during pregnancy
Best pregnancy support belt
Pregnancy symptom
Body pillow pregnancy

100-300 search:

When does pregnancy sickness start
When does milk start leaking during pregnancy
What helps heartburn during pregnancy
How to announce pregnancy on Facebook
What helps pregnancy sickness
When does pregnancy nausea begin
Natural pregnancy
20 week pregnancy
Pregnancy announcement videos
Heavy bleeding in pregnancy
Pregnancy old wives tales

Try Correlating Topic Ideas

Each SEO tool has different keywords so you can spend the time finding all the relevant keywords using different SEO tools.

From there, you can come up with an outline of your topic idea and make sure you incorporate some SEO writing in your post so that Google knows what your blog post is about.

For more help on learning about SEO check out these guides:

What is SEO? Getting Your Site Ranking in Google
2 Little Unknown SEO Hacks for New Bloggers
How to Rank #1 For Both Google and Pinterest

Tell me in the comments how you come up with topic ideas for your blog! I’d love to hear them!

Remember to pin me!

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SEO writing is the process of writing content that ranks in search engines. Like any form of content writing, SEO writing aims to educate, inspire, or entertain the reader. The only difference is that SEO writing is also optimized to ensure that search engines can easily determine what the content is about. In other words, this form of writing ...
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Ahrefs' Content Idea Generator can be a valuable tool for bloggers and content creators who need inspiration for their next blog post or article. By inputting relevant keywords or topics of interest, the tool can generate creative and unique content ideas. This use case helps bloggers overcome writer's block, explore new topics, and ...
How to Write SEO Headlines That Rank & Get Clicked
7 keys to writing SEO headlines that rank and drive traffic. Now that we've discussed the importance of writing effective SEO headlines, and the benefits you can enjoy by doing so, let's walk through 7 keys to doing exactly that. 1. Target a keyword. Your meta title and H1 both need to target a keyword.
22 tips for SEO content writing: optimization guidelines
A good rule of thumb for SEO content writing is to use 1-2 keywords for every 100 words of text. This results in a keyword density of around 1-2% which is considered to be a good percentage for on-page SEO without keyword stuffing. 13. Add Keywords to the Summary.
12 Awesome Topics for Content Writing to Write on in 2022
But to read the content, they first need to like the topic. Here are a few topic ideas to get started. 1. Food. Source. Times and trends come and go, but one thing that remains constant is our love for food. Before the COVID-19 pandemic, we searched for new restaurants with great music and a fantastic ambiance.
How To Write SEO-Friendly Content: A Comprehensive Guide
Put simply, SEO content can bring real value to your company's bottom line. 4. Have plenty of high-quality, fresh content. Source. Knowing how to write SEO-friendly content i s not enough; it's also important to keep updating your site with high-quality, SEO-optimized content to rank well on search engines.
25+ Content Writing Examples, Best Practices, and Useful Tools
Bumble is famous for launching quirky campaigns that tick all the boxes. The most famous one is the one regarding women "making the first move.". Bumble is a women-first dating app, and they are not afraid to leverage this fact. This is one of the best digital marketing content writing examples. 6.
15 Topics For Content Writing For Beginners To Try Out
15 Content Writing Topics for Beginners To Get Started. Here are 15 easy yet interesting topics that beginners can write on: 1. Technology Trends to Watch Out. Write about the latest tech trends and innovations, such as AI, AR/VR, and blockchain, and their potential impact on businesses and society. 2.
129 SEO Topic Ideas for Writing Your Next Blog Post
Smart Mom Ideas is a new blog of mine, and I have several blog posts on page one and many of them generate income for me. As a new blogger, you don't have to fight for the first spot in Google; instead try to make it to page 1. Learning SEO writing doesn't have to be hard. What is challenging for many bloggers though is SEO research.
How Long Should Your Blog Articles Be?
Long-Form vs. Short-Form Content. Here's my take on why long-form content became so popular. First of all, it covers a topic with a level of depth that's simply impossible with a shorter post. Therefore, long-form creates a perception of higher quality. Second, it's perfect for scanning. See, most people don't read content word for word.
Want to earn a million in 2024? Here are the top 5 promising ...
Here are the top 5 promising remote business ideas: 1. Free lancing and Consulting: - Content writing - Copywriting - Graphic design - Branding services 2....
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404K likes, 3,917 comments - hucktuahdaily on May 14, 2024: "Want to earn a million in 2024? Here are the top 5 promising remote business ideas: 1. Freelancing and Consulting: - Content writing - Copywriting - Graphic design - Branding services 2. E-commerce and Dropshipping: - Start an online store - Sell products without holding inventory 3. Online Coaching and Courses: - Share your ...

Unique Content Writing Topics for All Writers [+ 5 Writing Tips]

Why Is Having Content Writing Topics Important?

71 Content Writing Topics – By Niche

Science and Technology

Fashion and Lifestyle

Health and Wellness

Travel and Photography

Food and Recipes

Business and Finance

Sports and Entertainment

Content Gorilla’s Free Blog Post Idea Generator – Your Content Writing Topics Sidekick

[Bonus] How to Write a Killer Blog Post

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SEO Writing 101 — How to Create Content That Ranks Discover how to master keyword selection, content structure and on-page SEO to rank better on Google.

Key Takeaways

What is SEO content?

How to write SEO content that ranks

Editor's Pick Red Arrow

Most Popular Red Arrow

How to Maximize Every Hour of Your Day for Unstoppable Productivity

This Former Flight Attendant and Her Roommate Started a Side Hustle With Just $2,000 Each. Then It Earned Them Nearly $600,000 — and Counting.

Salesforce Shareholders Say No to CEO Marc Benioff's Nearly $40 Million Pay Package

This Country Just Implemented a 6-Day Workweek for Employees

Why Leaders Who Can Properly Delegate Will Avoid This Suffocating Business Trap

Welp, this is awkward 😅

90% of all pages get zero organic traffic from Google. We cordially invite you to join the 10%. How’s that?

14 SEO Content Writing Examples To Replicate

14 SEO content writing examples

Write for your audience [Pick up Limes]

Satisfy search intent [Expert Photography]

Include relevant keywords [Surfer]

Add important keywords in your headers, URL and metadata [Drift]

Optimize for CTR [Coinbase]

Create evergreen content [Nerdwallet]

Evergreen content stands the test of time.

Implement E-E-A-T [Verywell Fit]

In other words, E-E-A-T sets the bar of the quality of content Google wants.

Showcase your product [Wix]

Create case studies and original content [Backlinko]

Create content hubs [Podia]

Manage your reputation [Activecampaign]

Write for skimming [Mindbodygreen]

Link internally and externally [Surfer]

Republish and update your content [Healthline]

Get started now, ‍7 days for free

10 Content Writing Topics To Help Boost Your SEO

Tutorials and guides

Latest News and Trends

Comparison and ‘vs.’ Posts

Mythbusters and Trivia

Tricks/hacks/tips

Predictions And Impact Of Environmental Factors On Certain Issues

Opinions/personal analysis

Lists/listicles

Use ProRankTracker To Track Your Progress

ProRankTracker

32 SEO Content Writing Tips (The Ultimate Guide)

Understanding the Essentials of SEO Content Writing

Defining SEO Writing for Clarity and Purpose

The Significance of SEO in Digital Content Creation

Laying the Groundwork for SEO Success

Starting With Solid Keyword Research

Aligning Content With User Search Intent

Conducting a Thorough Content Audit

Crafting High-Quality, SEO-Friendly Content

Prioritizing Readability and Engagement

Writing for Your Audience First and Foremost

Ensuring Content Originality and Depth

On-Page SEO Elements to Optimize

Strategically Placing Keywords Throughout Your Content

Composing Meta Descriptions That Reflect Your Keywords

Creating SEO-Optimized Title Tags for Maximum Impact

Visuals and Multimedia: Enhancing SEO Content

Adding Alt Text to Images for Better Accessibility

Incorporating Visuals to Break up Text and Aid Comprehension

Including Transcripts for Video and Audio Content

Improving Site Performance and User Experience

Boosting Page Load Speed With Compressed Images

Making Your Content Easily Scannable

Designing a Mobile-Friendly Layout